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The Search Herald

Only the most important SEO news

VOL. II, No. 637 - Archive
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Google My Business is Now Automating Ownership Conflict Resolution

Google has launched a new feature which gives business owners the ability to streamline the process of reclaiming ownership of their GMB listing. Search Engine Journal

Google May Have Confirmed The Fred Algorithm Update

Yesterday, during the AMA with Google session at SMX West... Search Engine Roundtable

How to Differentiate Fake News from Real News in Social Media

Being able to define and differentiate between fake news and reputable news is becoming more and more important. Learn all you need to know here. Search Engine Journal

NEW SMX West: What Google’s exact match changes mean for AdWords advertisers [Podcast]

In our latest Marketing Land Live, listen in to clips from the "flash session" at SMX West as our panel answered audience questions about Google's dilution of exact match keywords. Search Engine Land

Google Loses Major Advertisers After Ads Appear Next to Extremist Content

Google is losing hundreds of millions in advertising dollars after several major US brands pulled their ads when they started appearing next to offensive and extremist content Search Engine Journal

NEW Google Opens Up Google Posts to Sports Teams, Museums, and More

Google has opened up Google Posts, the ability to post content directly to search results, to more verified entities. Search Engine Journal

NEW Preparing for local reach in a ‘post-rank’ world: Get your data in line

How might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings. Search Engine Land

NEW Google Fred Algorithm Confirmed & Cites Overall Quality Issues

As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites... Search Engine Roundtable

NEW Google Search Analytics bug drops some image search traffic from reports

No need to panic: There is a reporting bug in the Google Search Console Search Analytics report. Google is working on a fix. Search Engine Land

Google Rolls Out Mobile Shortcuts for Faster Access to Information

Google has brought tappable shortcuts to mobile search, as well as its iOS and Android app, which gives users one-touch access to information. Search Engine Journal

Google to Give Advertisers More Control Over Where Their Ads Appear

Google has started implementing improvements to its ad policies, ramping up its enforcement of those policies, and providing new controls for advertisers. Search Engine Journal

NEW Bing Ads Editor Allows Migration from Standard Text Ads to Expanded Text Ads

Bing Ads Editor is making it easier to migrate from standard text ads to Expanded Text Ads with the release of version 11.9. Search Engine Journal

NEW Google Adding Over 200 More Headlines to News & Weather App

Google is keeping up with the demand for more news by adding over 200 more stories to the home screen of its News & Weather app. Search Engine Journal

NEW Google Publicly Calls Out Company For Selling Links

Normally, Google isn't so public about their shaming of those who go against their webmaster guidelines. But last week... Search Engine Roundtable

NEW Google: We've Never Denied An Algorithm Update That Happened

Gary Illyes from Google said on Friday, right after officially confirming the Fred update that Google has never denied an update that "actually happened." At least, he said that Google has [...] Search Engine Roundtable