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The Search Herald

Only the most important SEO news

VOL. II, No. 455 - Archive
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Google El Santo Mask Logo

Today on is a special Google Doodle, Google logo, for Rodolfo Guzmán Huerta (El Santo)'s 99th birthday. El Santo, meaning "The Saint," is a well-known Mexican [...] Search Engine Roundtable

Google AdWords Call Conversion Tracking Now Easier

Google posted on Google+ that there is a new and easier way to implement call conversion tracking with AdWords. Now you implement one snippet of code per landing page and Google will dynamically [...] Search Engine Roundtable

Google: You Don't Have To Rush Into Progression Web Apps (PWA)

PWAs, progressive web apps, is a Google protocol that helps make richer mobile web pages that act like mobile apps but they are not native iOS or Android apps. For the past few months... Search Engine Roundtable

Take Google's Survey On Accelerated Mobile Pages (AMP)

Google posted on Google+ and Twitter a request to webmasters to complete a survey on accelerated mobile pages, AMP. Google wrote... Search Engine Roundtable

Google updates Penguin, says now runs in real-time within the core search algorithm

The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. Search Engine Land

Penguin is Now a Real-Time Component of Google’s Core Algorithm

Penguin is now running in real-time as a part of Google’s core algorithm. The update goes into effect today in all languages. Search Engine Journal

Penguin is now part of our core algorithm

Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that [...] Google Webmaster Central

Google Penguin 4.0, The Real Time Penguin Algorithm Is Live

Google has officially confirmed on the Google webmaster blog that they've began rolling out the Penguin 4.0 real time algorithm. It has been just under two years since we had a confirmed Penguin [...] Search Engine Roundtable

Google Launches Real-Time Penguin 4.0: All The Changes & Details

Google has officially launched Penguin 4.0  This new version of Penguin is the long awaited real-time Penguin that eliminates the long wait for site owners to recover if they have been [...] The SEM Post

Penguin 4.0 is finally here, Google confirms

After a couple of years waiting, and various algorithm fluctuations described as 'normal turbulence', Google has finally confirmed today that it's Penguin algorithm update is rolling out in all [...] Search Engine Watch

Search Buzz Video Recap: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles

Big news this morning, Google officially confirmed that Penguin 4.0, the real time version of that spam algorithm, is now live. We saw Google testing it earlier and some folks were talking about the [...] Search Engine Roundtable

Bing App joins the AMP open-source effort

From the start, the Bing App ( voted #5 of top 100 iPhone apps of 2016 by PC Magazine ) has been designed to help you “find” and “do” faster, wherever the information is [...] Bing Search

Six most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. Search Engine Watch

Daily Search Forum Recap: September 23, 2016

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Search Engine Roundtable Stories: Search Buzz [...] Search Engine Roundtable