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The Search Herald

Only the most important SEO news

VOL. II, No. 727 - Archive
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Google Posts now live for all Google My Business users

After much anticipation and waiting, Google is officially rolling out Google Posts to Google My Business businesses. Search Engine Land

5 must-do technical SEO audit items in 2017

As the search world evolves, so must your technical SEO audits. Columnist Aleyda Solis discusses some new items to add to your audits in order to stay current. Search Engine Land

Google is Compressing Its Display Ads So Pages Load Faster

Google has started compressing its display ads by up to 40% in an effort to improve page load times. Search Engine Journal

Google Posts: Share Messages in Search Results From Google My Business

Google has officially rolled out Google Posts to all small businesses with a Google My Business listing. Search Engine Journal

Why one e-commerce company is going all-in on AMP (Hint: conversions)

With significant conversion lifts over responsive design, Event Ticket Center has been pushing the AMP envelope. Search Engine Land

Google now removing medical records from its search results

Google's content removal policy has been updated to include medical records. This goes on a very short list of content that Google will remove from search. Search Engine Land

Early performance results from Google’s update to close variants

What impact has Google's latest update to close variants had on paid search performance? Columnist Andy Taylor reviews the data. Search Engine Land

Survey: 43% of marketers say 75% of their content isn’t being consumed

Enterprise survey shows big gap between awareness and execution. Search Engine Land

SMX Advanced session: Mobile-First For The Advanced SEO

How can websites prepare for the mobile-first index? Columnist Greg Gifford recaps a session from SMX Advanced dealing with the impending rollout of Google's new index, which prioritizes mobile [...] Search Engine Land

Google: We Like Breadcrumb Navigation Links On Your Site

Google loves a site with good navigation and good user experience... Search Engine Roundtable

Google Posts Now Live In Google My Business For All Businesses

Last night, as I covered at SEL, Google Posts went live to all businesses verified within Google My Business. Google Posts are an instant way to post a message to your customers and prospects... Search Engine Roundtable

Oskar Fischinger Google doodle honoring the filmmaker & visual artist doubles as musical instrument

To mark what would have been Fischinger's 117th birthday, Google has designed a digital instrument that lets users create musical compositions. Search Engine Land

Google May Skip URLs That Repeat The Same Path Many Times

Google's John Mueller said in a Google Webmaster Help thread that Google may decide to "skip URLs that repeat the same path element many times... Search Engine Roundtable

Google: Moving A Site Won't Help A Site Impacted By Panda

It has been some time since we talked about Panda here and I am sure most of you are happy about that. But since Gary Illyes from Google brought it up yesterday on Twitter... Search Engine Roundtable

Google: Parameter Handling In Google Search Console Is A Big Gun, Watch Out

Do you use the parameter handling feature within the Google Search Console interface... Search Engine Roundtable