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The Search Herald

Only the most important SEO news

VOL. II, No. 571 - Archive
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Daily Search Forum Recap: January 16, 2017

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Googlebot Crawl Budget Explained by Google’s Gary Illyes

"Crawl budget" is a loaded term made up of a lot moving parts. Gary Illyes, a Google Webmaster Trends Analyst, has explained exactly what crawl budget is and what it means for Googlebot. Search Engine Journal

Tell Google What Technical SEO Topic They Should Write About

Gary Illyes from Google posted on Twitter asking webmasters and SEOs "what (technical) topic would you be interested in reading on the Official Google Webmaster Blog... Search Engine Roundtable

Google Maps Highlights Robert E. Lee's Birthday Instead Of Martin Luther King Yesterday For Some

Yesterday was Martin Luther King Jr. Day in the United States but in some states, instead of Google showing adjusted holiday hours for Martin Luther King... Search Engine Roundtable

Google: Crawl Rate & Crawl Demand = Crawl Budget

Several weeks ago, Google told us crawl budget is not what we think it is and promised to write a blog post explaining what Google defines as crawl budget. Well, Gary Illyes posted on the Google [...] Search Engine Roundtable

Google Algorithm Update On January 16th, MLK Day?

Yesterday was a US holiday, so overall there was less people working, searching and buying online. But... Search Engine Roundtable

Google: The Mobile Friendly Icons Confused Searchers Initially

Google's John Mueller said in a YouTube hangout on the other day at the 9:20 mark into the video that when Google launched the mobile friendly label in the mobile search results... Search Engine Roundtable

How Google Ranks “Top Stories” News in Search Results

We don’t often hear about how Google ranks their news related results nor how the “Top Stories” are chosen for desktop and mobile users. Usually when someone from the search team [...] The SEM Post

Survey: 60 percent of voice users want more “answers” and fewer search results

Making calls, searching, texting and map lookups were the most common use cases for voice. Search Engine Land

Mind the store: Using AdWords to drive offline sales

Store visits from online ads can be reported in AdWords. Columnist and Googler Matt Lawson explains what you should be doing with this info -- and how you can get similar insights even without [...] Search Engine Land

Reminder: Transition to expanded text ads before January 31, 2017

This is a friendly reminder that starting on January 31, you’ll only be able to create and edit text ads using the expanded text ads format. You’ll no longer be able to create standard [...] Inside Adwords

Daily Search Forum Recap: January 17, 2017

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web... Search Engine Roundtable

10 Mind-Blowing Stats About Social Media Usage

Find out which groups use social media the most, what social media users have been shopping for, and why users engage with brands on social networks? Search Engine Journal

Don’t let a spotty connection stop you from searching

Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service in the fields, or just driving through a tunnel, all is not lost when your [...] Inside Search