Archive of May, 2017

May, 31 2017

Google AdWords’ Smart Bidding Sets the Ideal Bid for Each Auction In an effort to help AdWords users get the most out of their advertising budget, Google is [...] - Search Engine Journal
Google adds Maximize Conversions automated bid strategy in AdWords The newest Smart Bidding option aims to increase conversion volume and will spend a campaign's [...] - Search Engine Land
How to use SEO to influence B2B buyers at every stage of the buyer’s journey Columnist Nate Dame notes that these days, B2B purchasers are performing as much as 90% of the [...] - Search Engine Land
Searching for art just got better. Where will you start? While some are drawn to the strong brushstrokes of Van Gogh’s The Starry Night , others [...] - Inside Search
Yandex Opens Up Content Distribution Platform “Yandex Zen” Search engine Yandex has launched a platform for content creation and distribution, which it calls [...] - Search Engine Journal
Google’s latest search update gives art lovers a deeper dive into the masterpieces Google's Search team worked with its Arts and Culture team to improve art-related searches and [...] - Search Engine Land
The battleground of entities & reviews How might Google utilize reviews to improve their understanding of entities -- and produce more [...] - Search Engine Land
Google Enhances Knowledge Panels for Art-related Searches Google is catering to the art aficionados with its latest update to organic search results. - Search Engine Journal
Zaha Hadid Google doodle honors first woman to win the Pritzker Architecture Prize Born in Iraq, Hadid studied art and architecture at the Architectural Association in London. - Search Engine Land

May, 30 2017

Google Attribution: What search marketers need to know The new attribution solution announced last week offers more insights and functionality than [...] - Search Engine Land
YouTube SEO: How to find the best traffic-generating keywords Want to increase the chances of your videos showing up in YouTube’s search results? Columnist [...] - Search Engine Land
Another study shows how featured snippets steal significant traffic from the top organic result When a featured snippet is present, CTR for the first organic result falls below 20 percent. - Search Engine Land
How to track conversions like a pro Driving more traffic is only good if you're driving the right traffic. Columnist Ryan Shelley [...] - Search Engine Land
Google adds ‘Personal’ search filter, then drops it Google tests a personalized version of their search results for signed-in Google users. Did you see [...] - Search Engine Land
Google Updated Quality Raters Guidelines Earlier This Month Google has quietly updated the quality raters guidelines (PDF) on May 11, 2017. No one seemed to [...] - Search Engine Roundtable
Google Fetch & Render Better Than Cache Google's John Mueller said this morning on Twitter that the Fetch and Render tool within the Google [...] - Search Engine Roundtable
Google: The Guest Post Link Warning Was Just A General Reminder Late last week, Google posted a warning against using articles for link building and many thought [...] - Search Engine Roundtable
Google: Nofollow Does Not Burn Crawl Budget There is a lot more clarity from Google these days around crawl budget which is why I found it a [...] - Search Engine Roundtable
Maximize conversions with Smart Bidding When your goal is to get the most conversions from your marketing budget, it can be challenging to [...] - Inside Adwords
Programming Note: Offline For Shavous 5777 This is a programming note that I will technically be 100% offline for the next two days for the [...] - Search Engine Roundtable
Google Updates Quality Rater Guidelines for YMYL & Offensive Results Google has made another update to the Google Quality Rater Guidelines, coming only a couple of [...] - The SEM Post
Massive Google Beach Chair - Search Engine Roundtable

May, 29 2017

Google Introduces ‘Buy’ Button in Beta Program Google introduced a Purchases on Google beta program which allows qualifying merchants to add a [...] - Search Engine Journal
New AdWords Experience Rolling Out by End of the Year A new AdWords experience is expected to be rolled out to all advertisers by the end of the year. - Search Engine Journal
Google Adds ‘Personal’ Tab to Search Results Google is taking personalized search a step further with a "Personal" tab which has been [...] - Search Engine Journal
Memorial Day: Google Tiny Flag, Bing Arlington Cemetery & More Today is Memorial Day in the United States and many of the search engines have special logos and [...] - Search Engine Roundtable

May, 26 2017

Google Issues a Warning About Guest Posting to Build Links Google has issued a warning about the dangers of publishing content on other sites for the purpose [...] - Search Engine Journal
Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook Facebook is rolling out support for AMP as part of its open source Instant Articles software [...] - Search Engine Journal
Google Warns: Don't Do Article Creation For Links Yesterday, Google published a blog post named a reminder about links in large-scale article [...] - Search Engine Roundtable
Initial Interest Confusion rears its ugly head once more in trademark infringement case Columnist Chris Silver Smith details recent trademark infringement cases in which site search [...] - Search Engine Land
Google Adds Personal Tab To Search Filters Google now lets searchers filter their search results by "personal" results. By that, it [...] - Search Engine Roundtable
Google Again: There Was No Sandbox... It is like every now and then a Googler has to say Google never had any Sandbox algorithm. They [...] - Search Engine Roundtable
Google: No, Not All Ads Above The Fold Are Bad I love John Mueller's one word answers. The Google representative was asked on Twitter if all ads [...] - Search Engine Roundtable
Google Really Blue Meeting Rooms - Search Engine Roundtable
Search Buzz Video Recap: Google Algorithm Updates, Link Spam Warning & Many Search Tests This week in search, I go into more detail on the search algorithm and ranking changes we are [...] - Search Engine Roundtable
Receive Guest Blog Post Spam Requests? Report Them to Google Google reminded site owners about using the perils of link building via articles, such as guest [...] - The SEM Post
Daily Search Forum Recap: May 26, 2017 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Warns Against Link Building Via Articles & Guest Posts Google has issued a new warning to site owners about utilizing spammy articles as a link building [...] - The SEM Post
The High Five: trending searches this week The tragic attack in Manchester was top of mind for many searchers this week. Here's a look at what [...] - Inside Search

May, 25 2017

A reminder about links in large-scale article campaigns Lately we've seen an increase in spammy links contained in articles referred to as contributor [...] - Google Webmaster Central
Google warns against misusing links in syndication & large-scale article campaigns If the primary purpose of distributing content is to gain links, both authors and publishers risk a [...] - Search Engine Land
Quality Score and other leverage points Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to [...] - Search Engine Land
Google: SEO Over Optimization Can Eventually Hurt Your Rankings SEOs for almost a decade have been using the term "over optimization" for one reason why [...] - Search Engine Roundtable
Micro-wins: The true secret to AdWords success The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid [...] - Search Engine Land
Google expands offline attribution and launches in-store sales measurement Google is beefing up offline analytics with more store visitation and sales data. - Search Engine Land
How Does Google Look for Authoritative Search Results? If you’ve done any SEO for a site, you may recognize some of the steps involved in working [...] - SEO by the Sea
Google: No Index Is A Directive, It Doesn't Control Crawling There are many ways to control how Google crawls your web site but one of them is not the noindex [...] - Search Engine Roundtable
Google's New AdWords Interface To Launch To All By End Of Year Google announced they will be launching the new AdWords interface by the end of the year to all [...] - Search Engine Roundtable
Daily Search Forum Recap: May 25, 2017 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

May, 24 2017

Google AdWords Integrates With Google Optimize and Google Surveys 360 Google is introducing new ways for AdWords users to collect more data about their audience to [...] - Search Engine Journal
Google confirms it’s rolling out new reviews format for hotels It's official, Google is rolling out the more graphical user interface for hotel reviews. - Search Engine Land
Google AdWords Introduces Ads Data Hub Google AdWords is introducing an all new Ads Data Hub which will help advertisers gain more [...] - Search Engine Journal
Spotted: AdWords reporting dashboards that can be scheduled & shared Create visual dashboards that can be emailed on a regular basis from AdWords Report Editor. - Search Engine Land

May, 23 2017

Google will automatically convert display ads to AMP, test AMP landing pages for Search Company says AMP ads can load up to 5 seconds faster than standard display ads. - Search Engine Land
Google is Speeding Up Search Ads With AMP Technology Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways. - Search Engine Journal
Google is extending in-market audience targeting to Search campaigns Advertisers will be able to target users based on purchase intent signals in Search campaigns for [...] - Search Engine Land
Google Ads, Analytics and DoubleClick Announcements Keynote Welcome to the Google Marketing Next live stream! Tune in live at 9:00 a.m. PT/12:00 p.m. ET to [...] - Inside Adwords
AdWords gets Google Optimize & Google Surveys 360 integrations Advertisers will be able to create landing page tests down to the keyword level and deploy consumer [...] - Search Engine Land
Google is testing variations of black links in search results Google frequently makes changes to its search results pages in order to improve the user [...] - Search Engine Land
Google Search Ranking & Algorithm Shifts Still Underway That Google algorithm update from last Wednesday seems to still be going on. Yesterday I posted a [...] - Search Engine Roundtable
Google AdWords Begins Using Machine Learning to Understand Purchase Intent Google AdWords announced a number of machine learning innovations it will soon be rolling out. - Search Engine Journal
Powering ads and analytics innovations with machine learning Good morning, San Francisco! As the city starts to wake up, my team and I are gearing up to welcome [...] - Inside Adwords
Stop oversimplifying everything! The old days of gaming Google's ranking algorithm are over, but columnist Eric Enge notes that many [...] - Search Engine Land
Want more links? Be more likable. Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce [...] - Search Engine Land
Voice, mobile & apps: Get the latest on Google’s search developments at SMX Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s [...] - Search Engine Land
Targeting generational buzzwords like “Millennials” means targeting no-one If I were to tell you that marketers were using astrological signs as a way to understand/target [...] - Search Engine Watch

May, 22 2017

Stop overloading your Local SEO content! Developing content for your local business website is clearly important for search engine [...] - Search Engine Land
Theories On Google Algorithm Update & Changes Last Week Last week we reported on a possible Google algorithm update starting last Wednesday. We had most [...] - Search Engine Roundtable
[Podcast] The Google I/O 2017 recap: Lens, Assistant & more In our latest podcast, we recap some of the bigger news and announcements from Google I/O 2017, [...] - Search Engine Land
Richard Oakes Google doodle honors activist who championed rights of the American Indian Throughout the 1960s and 1970s, Oakes organized peaceful demonstrations aiming to give American [...] - Search Engine Land
When Google Tells You That Your Poor Rankings Are Accurate I see it from time to time where Googlers such as John Mueller, Gary Illyes and others might just [...] - Search Engine Roundtable
A visual guide to Pinterest advertising Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook [...] - Search Engine Watch
Richard Oakes, American Indians Activist, Gets A Google Doodle Today on Google's home page is a special Google Doodle, Google logo... - Search Engine Roundtable
Google Tests "On This Page" Buttons In Search Results Snippets Google has yet another search results interface test... - Search Engine Roundtable

May, 20 2017

AMP Pages From Google Search Now Load Even Faster Google has managed to cut down the time it takes to render content in half from just a year ago. - Search Engine Journal
Google Lens: Search the Web With Your Smartphone’s Camera If there's one thing people will be talking about after Google's I/O conference this year it's [...] - Search Engine Journal

May, 19 2017

A fresh perspective on SEO for B2B companies It's no longer about optimizing your website to rank for keywords. Columnist Garrett Mehrguth [...] - Search Engine Land
Google announces Assistant app-discovery channels, broad ranking factors It's early, but Google will soon need to rank Assistant apps, too. - Search Engine Land
Was There A Google Algorithm Update Starting On Wednesday? On Wednesday, some webmasters and SEOs began noticing the automated tracking tools from places like [...] - Search Engine Roundtable
Google Hotel Ads now showing nightly price trends Shows best prices for one-night stays by day when data is available. - Search Engine Land
Google Analytics is unifying user IDs from AMP & non-AMP pages Some metrics will be effected as the change rolls out. - Search Engine Land
Matt Cutts Returns To Google For A Day To Give A Talk Matt Cutts, who formerly resigned from Google in 2016 to lead up the US Digital Service team in [...] - Search Engine Roundtable
Google AdWords Tests Expand Out Carousel Price Extensions Jennifer Slegg spotted yet another Google AdWords user interface test in the mobile results. This [...] - Search Engine Roundtable
Sign Up For Beta Purchases On Google Google has opened up an interest form that you can access over here that lets you try to get [...] - Search Engine Roundtable

May, 18 2017

7 unannounced updates to Google My Business we’ve seen in 2017 Google has been quietly rolling out new features and updates to Google My Business over the last [...] - Search Engine Land
Google for Jobs: A Jobs Search Engine Coming Soon to the US Google officially announced Google for Jobs will be coming soon to the US. - Search Engine Journal
Now you can schedule offline conversion imports in AdWords Imports from files can be scheduled daily or weekly. - Search Engine Land
Google: We May Automatically Nofollow Widget Links Last September, Google said they will penalize sites that do widget links that are not nofollowed. [...] - Search Engine Roundtable
Google Assistant is Now Going Head to Head with Siri on iOS Google has officially launched Google Assistant as a standalone app in the iOS app store. - Search Engine Journal
Google Confirms Jobs For Search Is Rolling Out A couple of weeks ago we reported Google was testing a jobs search feature directly in the search [...] - Search Engine Roundtable
Google Black Design Tests Now With Blue Bars Earlier this month, we covered how Google has been stepping up their black search results design [...] - Search Engine Roundtable

May, 17 2017

Introducing the TensorFlow Research Cloud Posted by Zak Stone, Product Manager for TensorFlow Researchers require enormous computational [...] - Google Research
Using Machine Learning to Explore Neural Network Architecture Posted by Quoc Le & Barret Zoph, Research Scientists, Google Brain team At Google, we have [...] - Google Research
5 massive SEO and content shifts you need to master right now What can today's industry shifts tell us about the future of SEO and content marketing? Columnist [...] - Search Engine Land
Google confirms job search rolling out in coming weeks After weeks of testing, Google has finally confirmed at Google I/O they are rolling out a job [...] - Search Engine Land
Google AdWords is Improving Quality Score Reporting With New Data Columns Google AdWords is improving Quality Score reporting with easier access to data. - Search Engine Journal
The anatomy of ad copy relevance: The new Google standard Columnist Jason Puckett discusses how today's most advanced advertisers are implementing [...] - Search Engine Land
Google announces Lens, an AI-powered visual search tool At today's Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to [...] - Search Engine Land
Google Assistant comes to iPhone, adds alerts, hands-free calling & more Google's virtual assistant gains a number of new features and expands to Apple's iPhone as [...] - Search Engine Land
Efficient Smart Reply, now for Gmail Posted by Brian Strope, Research Scientist, and Ray Kurzweil, Engineering Director, Google Research [...] - Google Research
These SEOs Went To Google For A Live Hangout With John Mueller - Search Engine Roundtable
Google Analytics to Unify Users Across AMP and Non-AMP Pages Google Analytics is enhancing support for AMP by unifying users across page formats. - Search Engine Journal
Purchases on Google quietly opens beta for requests in US US merchants can now request access to Google's "buy button" program. - Search Engine Land

May, 16 2017

Coarse Discourse: A Dataset for Understanding Online Discussions Posted by Praveen Paritosh, Senior Research Scientist, Ka Wong, Senior Data Scientist Every day, [...] - Google Research
Are you a featured snippet? If so, Google’s testing dropping your web listing Google has confirmed they are testing removing the featured snippet from the main core web results. - Search Engine Land
Report: Google planning to bring its Assistant to the iPhone Google also expected to announce integration of the Assistant into GE appliances. - Search Engine Land
Here’s a script for copying labels between levels Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels [...] - Search Engine Land
Bing adds ‘trails near me’ search feature to find the perfect hike this summer Aimed at outdoor enthusiasts, Bing's latest updates will also surface detailed info for local [...] - Search Engine Land

May, 15 2017

Gain deeper insights with improved Quality Score reporting Effective ads connect people with the content that’s most relevant to them, right when [...] - Inside Adwords
Google advertisers can now see historical Quality Score data in AdWords Plus, no more hovering over individual keywords to see Quality Score data. - Search Engine Land
Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. - Search Engine Land
How to build an SEO strategy to dominate your market Want to build an SEO strategy that can withstand algorithm updates, growing competitors and [...] - Search Engine Land
Google Can Now Remove AdSense Ads From Single Pages Google has announced a couple of changes to its Adsense policies which will help ensure greater [...] - Search Engine Journal
Why the Google Search Network isn’t working for your B2B business Many B2B organizations feel that PPC doesn't work for them, and some are right. But columnist [...] - Search Engine Land
Google Drops Regular Organic Result For Pages Shown as Featured Snippet If you are a site with a featured snippet for a search query, you used to get a bit of a bonus [...] - The SEM Post
Bing Can Now Help You Find the Ideal Hiking Trail Bing has released an update specifically aimed at hiking enthusiasts. - Search Engine Journal
Google to Reportedly Launch Google Assistant for iOS Google Assistant is reportedly coming to iOS as a standalone app. - Search Engine Journal
Bing Makes it Easier to Find Chat Bots Bing has released an update designed to make it easier to find chat bots. - Search Engine Journal
Google: We Do Understand Our Highly Complex Algorithms Google's John Mueller said it is not true that Google's own engineers do not "know the exact [...] - Search Engine Roundtable
Google Tests Dropping The Featured Snippet Result From Core Results? Jennifer Slegg wrote this morning that Google has dropped the second version of the listing for [...] - Search Engine Roundtable
How marketers can position their company to grow with Generation Z Compared to millennials, who were mobile pioneers, Gen Z teens - current 13-17 year olds - are [...] - Search Engine Watch

May, 14 2017

Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms Google's animated image of a cactus caring for her cactus-offspring leads to a search for [...] - Search Engine Land

May, 12 2017

Google is rolling out new keyword bidding suggestions in AdWords The new feature shows suggested bids for various page positions. - Search Engine Land
SEO vs. PPC: Pros, cons & an integrated approach Not sure whether your business would benefit more from paid or organic search marketing efforts? [...] - Search Engine Land
4 critical areas to consider when performing AdWords audits AdWords audits are a great way to win business and check on the health of an account, but columnist [...] - Search Engine Land
Google: Geotargeting Promotes But Hreflang Does Not Promote A Site/Page Google's John Mueller answered a geotargeting and hreflang question in the Google Webmaster Help [...] - Search Engine Roundtable
Google: Not Trying 404 Pages Isn't A Sign Of Crawl Issues The other day I reported that Google Crawls 404s After Other Pages So No Crawl Budget Is [...] - Search Engine Roundtable

May, 11 2017

Neural Network-Generated Illustrations in Allo Posted by Jennifer Daniel, Expressions Creative Director, Allo Taking, sharing, and viewing [...] - Google Research
Canonical tags are easy, right? What’s the worst that could happen? Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that [...] - Search Engine Land
Relevance vs. authority: Which link has more value? (Part 2) In part two of his three-part series on authority versus relevance in link building, columnist [...] - Search Engine Land
Bing Revamps Hotel Search Results With New Carousel Bing has revamped the user interface of its hotel search results with a new carousel at the top of [...] - Search Engine Journal
Bing Custom Search: A New Site Search Solution from Bing Bing has introduced a new, commercial-grade site search tool called Bing Custom Search. - Search Engine Journal
Google Search for Events Gets Overhauled Google has overhauled search results for events on its app and the mobile web. - Search Engine Journal
Google: You Can Get Unnatural Links From Good Sites & Natural Links From Spammy Sites Yesterday we reported that there is a difference between links from spammy sites and unnatural [...] - Search Engine Roundtable
Google Home Service Ads Expanding to East Coast Google Home Service Ads, currently available only in select California markets, is expanding to [...] - Search Engine Journal
Google Now Helps You Find Events Google has added a new search feature to their mobile user interface to find events both locally [...] - Search Engine Roundtable
17 of the Greatest Tweets from SEJ Summit 2017 Top search experts shared countless great insights, ideas, tips, and takeaways at SEJ Summit 2017. [...] - Search Engine Journal
Bing to Kill Support for Standard Text Ads on July 31, 2017 Bing will stop supporting standard text ads (STAs) as of July 31. - Search Engine Journal

May, 10 2017

The best-kept AdWords secret: AMP your landing pages Even though AdWords doesn’t officially support AMP yet, advertisers can still use the [...] - Search Engine Land
Google rolls out new event search feature on app & mobile web Searches for events will now surface a list of activities that include location and date details. - Search Engine Land
Change to AdWords Enhanced CPC removes bid cap to account for location & audience The change could impact campaigns differently depending on campaign type. - Search Engine Land
Weathering the Google storms Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and [...] - Search Engine Land
Google just released verified customer reviews: 3 ways to come out on top Customer reviews play an important role in the success or failure of a business, and Google has [...] - Search Engine Watch
New Filters Added to Google Image Search The new Google search filters on mobile will help you narrow down your search in several different [...] - Search Engine Journal
Google: There's A Difference Between Links From Spammy Sites & Unnatural Links Did you know getting links from spammy sites is different from getting unnatural links... - Search Engine Roundtable

May, 9 2017

Relevance vs. authority: Which link has more value? (Part 1) When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks [...] - Search Engine Land
Study: Top-ranking page in Google ranks for a thousand other queries, too Should you optimize a single page for one keyword phrase? This study might say otherwise. - Search Engine Land
Google mobile image search adds new quick filters Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and [...] - Search Engine Land
Searchmetrics US Files For Bankruptcy After Brightedge Continued Patent Suit Techcrunch reported that Searchmetric's US company has filed Chapter 11 bankruptcy protection in [...] - Search Engine Roundtable
Teachers’ Day Google doodle celebrates educators across the US Google says it's taking today, "... to appreciate those who dedicate their lives to [...] - Search Engine Land
Google: The Search Console API Uses Same Data As Web Portal Google's John Mueller said that the Google Search Console API does not do any data sampling. He [...] - Search Engine Roundtable
Google Not Releasing Featured Snippets Search Analytics Filter? Back in May 2016, a year ago, we reported some people seeing a filter in the Search Analytics tool [...] - Search Engine Roundtable
Google Teachers' Day Logo On Google's home page in the United States is a special Google logo to thank all the teachers out [...] - Search Engine Roundtable

May, 8 2017

3 tactics we’re using for Answer Boxes The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot [...] - Search Engine Land
Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] In this week's podcast, we discuss Google's efforts to combat hyperpartisan and extremist content, [...] - Search Engine Land
Capturing ‘made in the USA’ searches: Strategies for building awareness and sales Columnist Dianna Huff continues her three-part series on US-made product marketing with [...] - Search Engine Land
Google: Adding Videos To Your Pages Doesn't Help With Rankings Gary Illyes from Google said on Twitter that simply adding a video to your web page or web pages [...] - Search Engine Roundtable
Google: Agreeing With Us Doesn't Equal Good SEO; We're Often Wrong A couple weeks ago, Gary Illyes from Google posted on Twitter saying "I'm often wrong." [...] - Search Engine Roundtable
Bing to Integrate Chatbots into Search Results Microsoft will have bots on the Bing home page, and developers will be able to create their own as [...] - Search Engine Journal
You Can’t Change the Default Search Engine on Windows 10 S Windows 10 S will not let you change the default search engine to anything other than Bing. - Search Engine Journal
Google Job Search Portal Results Powered By Schema? The other week, we spotted Google showing a job portal search results set in their web results. It [...] - Search Engine Roundtable
Google Search Console Search Analytics Not Getting Advanced Filters Soon Dan Shure asked Google's John Mueller on Twitter if the Google might be adding to the Google Search [...] - Search Engine Roundtable
Google Train Station Office Set Up - Search Engine Roundtable
Daily Search Forum Recap: May 8, 2017 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

May, 5 2017

3 logical myths about rankings that can destroy a business Even the most intelligent people can make decisions based on incorrect assumptions. Columnist Dave [...] - Search Engine Land
Google's Gary Illyes Says Here Are Six Excellent & Helpful SEOs You rarely see Google or Googlers that speak on Google's behalf recommend a specific SEO or SEO [...] - Search Engine Roundtable
Google May Release Mobile First Index Slowly In Batches Google's John Mueller said this week in a Google Hangout at the 25:05 mark into the video that [...] - Search Engine Roundtable
5 most interesting search marketing news stories of the week Welcome to our weekly round-up of all the latest news and research from the world of search [...] - Search Engine Watch
Google Fixes Website Index Bug Based On Forum Thread On April 23rd, a webmaster went to the Google Webmaster Help forums because his site's home page [...] - Search Engine Roundtable
Google: Crossing Two Affiliate Feeds Into Your Content Doesn't Add Value I've seen this a lot, where websites will try to add value to their site in tons of industries, be [...] - Search Engine Roundtable
Google Adds Detail Showing Number of Businesses in Home Services Ads Google is making it clear to searchers who trigger Home Services Ads that there are many more [...] - The SEM Post

May, 4 2017

Why e-commerce SEO is NOT a one-shot wonder Columnist Trond Lyngbø explains that SEO is an ongoing process that requires continuous [...] - Search Engine Land
How to filter like a power user to surface SEO problems from crawl data Columnist Glenn Gabe shares various ways of filtering crawl data to obtain actionable insights. - Search Engine Land
Google Says 300×250 Sized Ad Units Allowed Above the Fold Google has issued an AdSense policy change which involves the restriction on placing 300×250 [...] - Search Engine Journal
Google shortcuts use personalization and rich content to build next-gen local discovery tool Machine learning-driven results entirely bypass the traditional search box. - Search Engine Land
Bing to Explain the Meaning Behind Its Home Page Images Bing will begin to explain the meaning behind its Image of the Day. - Search Engine Journal
Google: Stop Optimizing For RankBrain; It's Irrelevant So we know Google has told us before that you cannot optimize for RankBrain, that there is no [...] - Search Engine Roundtable
Google Won’t Demote Pages For Linking to a 404 Page If you happen to link to a 404 page from your site, will Google demote that page since it delivers [...] - The SEM Post
The 4 scariest online marketing disasters and how to avoid them As marketers, CEOs and managers we deal with too many fears daily: We have too many disasters to [...] - Search Engine Watch
May 2017 Google Webmaster Report It is that time of the month again, the monthly Google webmaster report where I summarize the more [...] - Search Engine Roundtable
Google Search Console Working On New AMP Features Yesterday... - Search Engine Roundtable
Google Mobile Search Gets Fresh & Viral AMP Carousel Google seems to be testing or rolling out a new form of the AMP carousel in the mobile search [...] - Search Engine Roundtable

May, 3 2017

Updating Google Maps with Deep Learning and Street View Posted by Julian Ibarz, Staff Software Engineer, Google Brain Team and Sujoy Banerjee, Product [...] - Google Research
How Google assesses the ‘authority’ of web pages Google has no single authority metric but rather uses a bucket of signals to determine authority on [...] - Search Engine Land
Google’s Chrome will add new ‘Not secure’ warnings later this year Have a search box or form on your website that runs over HTTP? You might want to switch your pages [...] - Search Engine Land
5 ways SEO experts say you should optimize for RankBrain It may be difficult to optimize for RankBrain, but that doesn't mean it's impossible. Here, [...] - Search Engine Land
Google AdSense Now Allows 300x250 Mobile Ads Above The Fold Just the other day, I wrote about how the organic and paid Google policies often do not align, [...] - Search Engine Roundtable
5 steps to success for low-conversion-volume accounts in AdWords You may be stressing over how to make improvements to your paid search campaigns when data is [...] - Search Engine Land
New Google test shows hotel reviews grouped by traveler type & categories Google tests hotel reviews summarized by categories: rooms, location and service & facilities [...] - Search Engine Land
Bing now sharing backstory of its home page photo & gallery of past pictures In addition to a summary of the picture, Bing is also including a map of where the picture was [...] - Search Engine Land

May, 2 2017

Google AdWords Introduces Remarketing Lists for Search Ads Google has announced Similar Audiences are rolling out for Search and Shopping campaigns. - Search Engine Journal
3 predictions about the future of SEO What do current trends say about the direction of search, and how can you prepare? Columnist Ryan [...] - Search Engine Land
New Google pilot tests Shopping ads on the Display Network Ads will start appearing first on fashion and home design sites. - Search Engine Land
Google: We Ignore & Drop Special Characters From Title Tags Over the years, SEOs and webmasters have tried to drive more attention to their listings in the [...] - Search Engine Roundtable
Bing Ads Introduces Merchant Promotions for Search Ads Bing has announced Merchant Promotions are now available to all US advertisers. - Search Engine Journal
Should Google be more transparent with its updates? Most of Google's algorithm updates nowadays are unconfirmed and unannounced, leaving website owners [...] - Search Engine Watch
Google: Validation Pretty Much Doesn't Matter For Ranking John Mueller of Google said on Twitter that HTML validation "pretty much doesn't matter" [...] - Search Engine Roundtable
Google AdWords Similar Audiences For Search & Shopping Ads Live Google announced they are now rolling out to all advertisers the similar audiences features to [...] - Search Engine Roundtable
Webmasters Upset Over Google Featured Snippet Sourcing Different Images A few weeks ago... - Search Engine Roundtable
Get the Story Behind the Bing Homepage Image Scroll down to get the full story behind the Bing image of the day. You’ll find a map, quick [...] - Bing Search

May, 1 2017

Google rolls out similar audiences for Search and Shopping Now out of beta, similar audiences for Search enables advertisers to target users searching for the [...] - Search Engine Land
How to optimize for voice search Inspired by a recent presentation at SMX West, columnist Sherry Bonelli discusses why small [...] - Search Engine Land
Study: Q1 Google Display Network placements Are you utilizing the Google Display Network in AdWords? Contributor Ted Ives shares some data on [...] - Search Engine Land
Google Slashes Quality Raters Hours; Will It Impact Search Quality? The SEO industry is in a buzz around a story named The secret lives of Google raters from [...] - Search Engine Roundtable
Find your next customer with new audience solutions for Search and Shopping Remarketing lists for search ads (RLSA) help you reconnect with people who’ve been to your [...] - Inside Adwords
Google Black Search Results User Interface Test A year ago... - Search Engine Roundtable
Google Testing Jobs Portal In Web Search Dan Shure spotted late on Friday a Google search tests where Google was showing jobs... - Search Engine Roundtable
Google Tests Reviews Tab On Local Knowledge Panel Our friend Sergey Alakov spotted yet another Google local test... - Search Engine Roundtable
Google AdWords Testing 8 Ads in Search Results with 4 on Bottom Google is doing a test right now which ups the number of ads on the search results page from 7 ads [...] - The SEM Post