The Most Important News About:
Google Penguin

April, 24 2023

• Lookback: Google launched the Penguin algorithm update 11 years ago Here's what SEOs need to know about Google's Penguin algorithm update, plus Search Engine Land's [...] - Search Engine Land

November, 1 2021

• Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site Maybe it is best to avoid link building and build a site that naturally gains links? - Search Engine Land

October, 31 2021

• Google Said The Penguin Algorithm May Not Just Ignore Links, It May Target Whole Site When Google released Penguin 4.0, Google said that update was about devaluing links, not demoting [...] - Search Engine Roundtable

April, 25 2019

• Google's Penguin Room - Giorgio's Center - Search Engine Roundtable

August, 20 2018

• Google Panda & Penguin: The Page Level Differences Google's Gary Illyes confirmed on stage at the Search Masters Brazil event that while the Google [...] - Search Engine Roundtable

December, 31 2017

• New Year’s Eve 2017 Google doodle brings back penguins for the holiday doodle series Today's New Year's Eve image is the third entry in the series. - Search Engine Land

November, 14 2017

• Google: We're Still Making Changes To Penguin & Panda Algorithms Eric Kuan from Google on stage with Gary Illyes and Nathan Johns from Google at PubCon said that [...] - Search Engine Roundtable

February, 16 2017

• Google Not Planning Big Penguin Algo Changes in the Short Term Gary Illyes from Google was speaking at the Friends of Search conference today and he made some [...] - The SEM Post

February, 3 2017

• New Google Algorithm Update Targets PBNs & Links, Penguin Tweak? For the past 48 hours, I've been hearing some rumbles around Google algorithm updates and sites [...] - Search Engine Roundtable

January, 24 2017

• Google Will Be Transparent About Substantial Penguin Changes Since Google finally released the real time Penguin update last year, there hasn’t been any [...] - The SEM Post
• Google: We're Done With Big Numbered Penguin Releases & Updates Gary Illyes from Google posted on Twitter that Google is now done with numbered Penguin releases. [...] - Search Engine Roundtable
• No More Numbered Updates for Google Penguin Since Google released the new real time Penguin, it has gone from “wait for the next Penguin [...] - The SEM Post

January, 11 2017

• Analytics Screen Shot Of A Google Penguin 4.0 Recovery Google launched Penguin 4.0 in late September, but it took a while to roll out and see [...] - Search Engine Roundtable

January, 6 2017

• Google Still Sending Unnatural Links Manual Actions After Penguin Update If you have been wondering about whether or not Google is still sending out unnatural inbound link [...] - The SEM Post

November, 2 2016

• Google Penguin 4.0 Rollback & Reversals? Some Think So. As you know, Google finally pushed out Penguin 4.0 in late September and the recoveries and [...] - Search Engine Roundtable

October, 21 2016

• Search Buzz Video Recap: Google Interstitials, Penguin Droppings, HTTPS, AdWords & More This week I cover more on the Google mobile interstitial ad penalty. I also discuss cases of Google [...] - Search Engine Roundtable
• Penguin Update 4.0 – Our Impact Analysis Penguin 3.0 is dead. Long live Penguin 4.0. The latest Google update slays the practice of manual [...] - Searchmetrics

October, 20 2016

• Google: There Is No Penguin Boost I need to post about Penguin since it has been almost two days since I didn't write about it. [...] - Search Engine Roundtable

October, 17 2016

• Google Penguin Does Not Discount All Links But Manual Actions Can Does Penguin really discount all links, when it sees too many low quality links detected for a [...] - The SEM Post
• Google's Gary Illyes Hints Sites Rankings Dropped With Penguin 4.0 I know, I've been covering Penguin like a crazy clown but we only really covered how some are [...] - Search Engine Roundtable
• Google Penguin 4.0 Declines Happening As Well As you know, we are expecting some negativity out of Penguin 4.0 because some links no longer [...] - Search Engine Roundtable

October, 14 2016

• Google: Penguin Can Discount All Discount All Your Links, Good Or Bad Shocking news, at least to me, came out yesterday at Pubcon from Gary Illyes talk. The other day, [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Mobile Index, Penguin Destruction, Machine Learning & More This week in search, Google said they are launching their mobile only index within months and [...] - Search Engine Roundtable

October, 13 2016

• Google Has Completed Rolling Out Recoveries From All Versions of Penguin Google has lifted the previous demotions from all versions of Penguin in the search results. [...] - The SEM Post
• Google Has Completed Rolling Out Recoveries From All Versions of Penguin Google has lifted the previous demotions from all versions of Penguin in the search results. [...] - The SEM Post
• Google: Penguin 4.0 Now Completely Rolled Out Google's Penguin 4.0 algorithm, the real time granular version, is now fully rolled out. We've been [...] - Search Engine Roundtable
• Google: We're Prepared For SEOs Trying To Manipulate Penguin 4.0 Ever since Google announced Penguin 4.0, SEOs began talking about how they are now more eager to [...] - Search Engine Roundtable
• Google says Penguin 4.0 roll out now complete If you haven't seen a Google Penguin recovery by now, you may still need to do some link clean up. [...] - Search Engine Land

October, 11 2016

• Google: Penguin is Not a Machine Learning Algorithm Ever since the new real time Penguin algorithm was released by Google, there has been speculation [...] - The SEM Post
• Google: Penguin Doesn't Use Machine Learning Within The Algorithm When Google launched Penguin 4.0 some folks speculated that it was using some sort of machine [...] - Search Engine Roundtable
• Google Algorithms Labels Links As Penguin, Footer, Disavowed & More - Googlers Can Look Up Link Labels Yesterday, I covered at Search Engine Land an interview I did with Gary Illyes last week where Gary [...] - Search Engine Roundtable
• Google: Penguin Looks At The Page Where Your Links Come From (Link Source) Another story I wrote at SEL based on the interview I did with Gary Illyes of Google was that [...] - Search Engine Roundtable

October, 10 2016

• Google Panda Algorithm Does Adjust Rankings Down Unlike Penguin As you know, with Google Penguin 4.0 the algorithm no longer demotes (downgrades the ranking) of a [...] - Search Engine Roundtable
• Google “labels” your links, such as “footer” or Penguin-impacted Google's manual action team has access to look at a page's link labels and may use that to dig [...] - Search Engine Land
• Google Penguin looks mostly at your link source, says Google When we asked Google's Gary Illyes about Penguin, he said SEOs should focus on where their links [...] - Search Engine Land

October, 7 2016

• Penguin 4.0: a link builder’s perspective It’s been two weeks since Penguin 4.0 was officially announced. - Search Engine Watch
• Google: Penguin Recoveries Still Rolling Out But Should Be Done Very Soon Google has said the Penguin changes you've been seeing, and many of you are seeing recoveries [...] - Search Engine Roundtable
• Google: Reconsideration Requests Never Worked For Penguin Or Other Algorithms In the latest Rand Moz weekly video... - Search Engine Roundtable
• Search Buzz Video Recap: Google Penguin Recoveries, Buying Links, Google Home & Assistant This week, I cover a lot more on Penguin. First, the recoveries have started and Google confirmed [...] - Search Engine Roundtable

October, 5 2016

• Google Didn’t Increase Googlebot Crawling as Result of Penguin Changes Many SEOs have often speculated that there is an increase in crawling on sites due to algorithmic [...] - The SEM Post
• Google Clarifies Use of Disavow Files With Penguin Devaluing Links There has been plenty of debate over the past couple of weeks over the disavow tool and whether [...] - The SEM Post
• Google Update Chatter Suggests Penguin Movement Or Algorithm Changes Monday I scheduled a post about webmasters noticing Penguin recoveries after not seeing much of an [...] - Search Engine Roundtable
• Google: Keep Using Disavow File Even Though Penguin Devalues Links So Google has been confusing us a bit, with good intention, on the disavow file and its use after [...] - Search Engine Roundtable

October, 4 2016

• Google Not Concerned With Negative SEO With New Penguin 4.0 One of the rumblings going on since Google announced Penguin 4.0 was that it might be easier to do [...] - Search Engine Roundtable

October, 3 2016

• SEOs Noticing Google Penguin 4.0 Recoveries Now Wednesday Google started pushing out Penguin recoveries that should be rolled out by around now. We [...] - Search Engine Roundtable
• Only 12% Said They Saw Ranking Improvements After Google Penguin 4.0 As you know, Google began rolling out Penguin 4.0 on September 23rd - we've been writing about [...] - Search Engine Roundtable
• Penguin Recoveries Have Been Rolled Out to Search Results Waiting for a Penguin recovery?  Check your analytics, as those recoveries from previous [...] - The SEM Post

September, 30 2016

• Search Buzz Video Recap: Google Penguin 4.0 Recoveries, AMP over Apps, Local & AdWords This week in search I covered a lot more around the Google Penguin 4.0 launch. The impact five [...] - Search Engine Roundtable
• Authority & link building with real-time Penguin Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist [...] - Search Engine Land

September, 29 2016

• Google: Penguin Recoveries Rolling Out Now Over Next Few Days Google's Gary Illyes said that the part of the Penguin 4.0 algorithm where sites impacted by [...] - Search Engine Roundtable
• Google says Penguin recoveries have started to roll out now Have you been waiting two or more years to recover from your Penguin penalty? Google said the [...] - Search Engine Land
• Parts Of Google Penguin 4.0 Rolled Out Prior To 9/23 Many, including myself, are obsessed with when Penguin 4.0, the real time version, started to roll [...] - Search Engine Roundtable
• Google Penguin Doesn't Really Need Disavow Files - Devalues vs Demotes Tuesday I reported that Google said nothing changed with when you should use the disavow file when [...] - Search Engine Roundtable
• Google Has Started Removing Penalties From Previous Penguin Updates Google’s Gary Illyes has confirmed Penguin recoveries are happening now, and will be finished [...] - Search Engine Journal

September, 28 2016

• Penguin 4.0: what does it mean for SEO practitioners? As you’re no doubt aware, Google finally rolled out its Google 4.0 algorithm update at the [...] - Search Engine Watch
• Gary Illyes: Google Penguin 4.0 Was One Of Our Nicest Launches Did you know how proud Google is with the Penguin 4.0, real time, launch? Very proud. Gary Illyes [...] - Search Engine Roundtable
• Google Penguin doesn’t penalize for bad links – or does it? You technically no longer need to use the disavow file to help fix your Google Penguin issues - [...] - Search Engine Land

September, 27 2016

• No, Google Won't Send Manual Actions Notices For Penguin Penalties I am sorry, I don't understand why people think that with the real time Penguin algorithm out now [...] - Search Engine Roundtable
• Google: Yes, Disavow Link File Helps With Penguin With the Google Penguin 4.0 launch many old questions are resurfacing around the algorithm and how [...] - Search Engine Roundtable
• Google Penguin 4.0 Update Impact Seems Minimal Everyone is asking me, did anyone see a recovery from the September 23, 2016 launch date of Penguin [...] - Search Engine Roundtable
• Google May Have Rolled Out Penguin 4.0 Before Its Launch Date As you know, Google announced the launch of Penguin 4.0, the real time Penguin algorithm, on Friday [...] - Search Engine Roundtable

September, 26 2016

• No Changes to Link Related Manual Actions with Penguin Real Time Launch Google will continue to send manual actions related to spammy links.  This has not changed now [...] - The SEM Post
• Use Google Disavow Like Before, No Changes With Real Time Penguin The new launch of Google Penguin on Friday does not change how site owners should be using the [...] - The SEM Post
• Is Google Penguin 4.0 Fully Rolled Out? One of the bigger questions folks are asking since Google launched Penguin 4.0 on Friday was if it [...] - Search Engine Roundtable

September, 23 2016

• Penguin is Now a Real-Time Component of Google’s Core Algorithm Penguin is now running in real-time as a part of Google’s core algorithm. The update goes [...] - Search Engine Journal
• Google updates Penguin, says now runs in real-time within the core search algorithm The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature. - Search Engine Land
• Penguin is now part of our core algorithm Google's algorithms rely on more than 200 unique signals or "clues" that make it possible [...] - Google Webmaster Central
• Google Penguin 4.0, The Real Time Penguin Algorithm Is Live Google has officially confirmed on the Google webmaster blog that they've began rolling out the [...] - Search Engine Roundtable
• Google Launches Real-Time Penguin 4.0: All The Changes & Details Google has officially launched Penguin 4.0  This new version of Penguin is the long awaited [...] - The SEM Post
• Penguin 4.0 is finally here, Google confirms After a couple of years waiting, and various algorithm fluctuations described as 'normal [...] - Search Engine Watch
• Search Buzz Video Recap: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles Big news this morning, Google officially confirmed that Penguin 4.0, the real time version of that [...] - Search Engine Roundtable

September, 22 2016

• Google Testing Penguin In The Wild? Some Think So. I am reluctant to write something about this because the chatter in the SEO community is all over [...] - Search Engine Roundtable

September, 19 2016

• Google On Penguin 4.0: We Don't Have Any Dates To Announce Google's Gary Illyes did say they do have launch a date for Penguin 4.0 but John Mueller said this [...] - Search Engine Roundtable

September, 16 2016

• Search Buzz Video Recap: Google Algorithm Shifts, Penguin, Schema, AdWords, Maps & More This week in search, we saw even more signals of a massive Google update, both seem not to be [...] - Search Engine Roundtable

September, 14 2016

• Google Does Have A Launch Date For Penguin 4.0 In about one month it will be a full two years since the last official Google Penguin update, aka [...] - Search Engine Roundtable

September, 7 2016

• Google: We're Working On The Penguin Launch Announcement We must be close if Google is actively working on their announcement for when Penguin 4.0 goes [...] - Search Engine Roundtable

September, 6 2016

• Google: The Weekend Update Was Not Penguin 4.0 Google's John Mueller said a few minutes ago on YouTube Live around 5 minutes into the video that [...] - Search Engine Roundtable
• Google said Friday’s update was not due to the Penguin algorithm Google's John Mueller told us to cross off Penguin from the list of explanations for the Google [...] - Search Engine Land
• Google Update May Have Occurred Last Week, Not Penguin Related Did Google update its algorithm last week? Google’s John Mueller recently addressed that [...] - Search Engine Journal

July, 27 2016

• Google Again Says Penguin Will Be Rolling Out But Won't Say When Yesterday morning, in a Google Hangout on Google+, John Mueller again addressed a question about [...] - Search Engine Roundtable

July, 15 2016

• Q&A: Google, Will You Run Penguin Again? We Never Said We Won't Run It Again. Yesterday I ran a poll asking if you think Google will run Penguin again, most of you think yes, [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Local Algorithm & Updates, Penguin Status, SEO & AdWords Changes This week in search, we saw changes to the Google local algorithm and results. We also reported on [...] - Search Engine Roundtable

July, 14 2016

• Do You Think Google Will Run Penguin Again? Take Our Poll. It is just about 1 year and 9 months, over 90 weeks, almost 21 months, since Google ran the last [...] - Search Engine Roundtable

July, 8 2016

• Google: Penguin 4.0 Still Has Not Launched Every day, I get at least one question about the status of the Penguin update. Well, John Mueller [...] - Search Engine Roundtable

June, 23 2016

• Key takeaways from the Google AMA: RankBrain, panda, penguin, bots & more From Panda to Penguin, authorship to HTTPS, search console and mobile index - here are my key [...] - Search Engine Land

June, 3 2016

• Google Status Update On Penguin: It's Closer & Hopeful Not Too Far Off After Google going radio silent on the status of Google's Penguin update, as we are waiting on [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Penguin Status, Mobile Page Speed Factor, Facebook SEO & More This week in search, Google has finally given us an update on the status of the Penguin 4.0 update [...] - Search Engine Roundtable

May, 27 2016

• Google Penguin Android Figurine - Search Engine Roundtable

May, 10 2016

• It's Over A Year & A Half Since The Last Google Penguin Update It is officially well over 18 months, a year and a half since the last official Google Penguin [...] - Search Engine Roundtable

April, 25 2016

• No Google Penguin 4.0 On World Penguin Day Today is officially World Penguin Day, I am not joking, see worldpenguinday.com. So of course... - Search Engine Roundtable

April, 22 2016

• Google: The Next Penguin Update May Be The Last Gary Illyes from Google said on Twitter yesterday that this may be the last Penguin update. He said [...] - Search Engine Roundtable

April, 15 2016

• Googe: When Penguin Begins Rolling Out, We Will Post An Announcement All this chatter about when Google will launch Penguin, will we know? Who will tell us... - Search Engine Roundtable

April, 12 2016

• Would Google Launch Penguin 4.0 With Gary Illyes & John Mueller On Vacation? Despite telling John Mueller of Google that I wouldn't cover this, I now have to cover it... - Search Engine Roundtable

April, 6 2016

• Is Google Testing The Penguin 4.0 Algorithm? I think we are on the verge of seeing Penguin 4.0 launch soon at Google - I think we are just about [...] - Search Engine Roundtable

March, 29 2016

• Signs Of A Google Update; Not Sure If It Is Penguin... I am seeing some early signals within the community that there is a potential Google update being [...] - Search Engine Roundtable

March, 11 2016

• Google: A Penguin Site Cannot Be Fixed By Google Manually A question was submitted to the Google+ hangout this morning about a site being penalized by [...] - Search Engine Roundtable

March, 4 2016

• Google's Gary Illyes: I'm Done Estimating Penguin 4.0 Launch Dates Yesterday at SMX West in the How Google Works: A Google Ranking Engineer's Story session Gary [...] - Search Engine Roundtable

February, 24 2016

• Google: No Announcement Dates On Penguin 4.0 Launch It has been over a week since we last mentioned Penguin, so yesterday... - Search Engine Roundtable

February, 16 2016

• Google Changes Penguin Messaging To "As Soon As It Is Ready" All this back and forth on when Google will launch Penguin 4.0 is getting to everyone. Will it be [...] - Search Engine Roundtable

February, 15 2016

• Google Penguin 4.0 Still On Target For Q1? I Don't Know Says Google For those wondering when Google will release Penguin 4.0, well - I don't have any new information [...] - Search Engine Roundtable

February, 12 2016

• What Will Change for SEOs With Real Time Penguin Many SEOs have been curious about just what will change when it comes to Penguin.  In [...] - The SEM Post

January, 20 2016

• Google’s Next Penguin Update to Happen Within “Weeks” The next Penguin update is due to roll out within weeks. At the very latest, it should launch by [...] - Search Engine Journal
• Google: Real Time Penguin Algorithm Should Launch In Weeks Gary Illyes from Google did it again, he said on Twitter that he thinks the Penguin update that was [...] - Search Engine Roundtable

January, 18 2016

• Extreme Google Search Fluctuations Continue; Likely Not Penguin I hate to cover these things over the weekend but just like the massive fluctuations we saw last [...] - Search Engine Roundtable

January, 12 2016

• Google Confirms: Core Search Ranking Update Took Place But Not Penguin Related On Friday we covered many people starting to see ranking changes in Google and then again, over the [...] - Search Engine Roundtable
• No, It’s Not Google Penguin But a Core Search Algo Update No, all those huge search result fluctuations we have seen since late last week are NOT Penguin, [...] - The SEM Post

January, 11 2016

• New SEO Game: Find The Penguin We've covered a few of the SEO games including whack a Cutts, so why not cover a new one for [...] - Search Engine Roundtable

January, 10 2016

• Special Report: Massive Google Fluctuations Continue; Is It Penguin? I rarely post about Google updates over the weekend, in fact, the last time I posted on a weekend [...] - Search Engine Roundtable

January, 8 2016

• Will Google Release Penguin 4.0 In January 2016? Gary Hasn't Seen It Yet. We know Google delayed the Penguin 4.0 release and we expected based on comments from John Mueller [...] - Search Engine Roundtable

January, 5 2016

• Google: Still No Release Date For Penguin 4.0 We know Google decided to halt the release of Penguin 4.0 until after the holidays. We also know [...] - Search Engine Roundtable

December, 11 2015

• Google: Confident Google Penguin 4.0 Is Good Enough For A January Release As you know, Google told us Penguin 4.0 won't be released by the end of this year. But people are [...] - Search Engine Roundtable
• Google Penguin Sounds on Track for January 2016 Real Time Update There were many mixed reactions about Penguin not launching in December like many believed it [...] - The SEM Post

December, 4 2015

• Why Google Decided to Delay Penguin Until the New Year We learned yesterday that Google would be delaying the upcoming real time Penguin update until the [...] - The SEM Post
• Real Time Penguin Changes & The Role of Links in the Algo In part of today’s Google Webmaster Hangout, an interesting question came up about why Google [...] - The SEM Post

December, 3 2015

• Google: New Penguin Algorithm Update Not Happening Until Next Year Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated [...] - Search Engine Land
• Penguin Real Time Update Delayed Until New Year If you have been waiting for Penguin to be updated, you will have to wait a little bit [...] - The SEM Post

November, 27 2015

• Manual Action Link Penalties After Penguin Goes Real Time If you have wondered whether there would still be manual action link penalties once Penguin moves [...] - The SEM Post

November, 25 2015

• Google's Gary Illyes: I Don't Actively Work On The Penguin Algorithm As we anxiously await the next Google Penguin algorithm release, more and more questions are [...] - Search Engine Roundtable

November, 24 2015

• Google: The Next Penguin Update With Be A Huge Change, Real-Time As many of you know, we are expecting a Google Penguin update by the end of this year and that [...] - Search Engine Roundtable

November, 16 2015

• Google: No Comment On Rumors Of Killing Penguin & Many Link Signals Late last week, Robert Ramirez posted on the Bruce Clay blog huge speculation around Google killing [...] - Search Engine Roundtable
• Google's Gary Illyes: Penguin Won't Be Released Unfinished As many of you know, many are waiting patiently on Google's next Penguin release. We know it is [...] - Search Engine Roundtable

November, 2 2015

• Google: Penguin 4.2 Should Be Real-Time & Continuous At SMX Israel, in the keynote session with Gary Illyes from Google... - Search Engine Roundtable

October, 29 2015

• Google’s Next Penguin Update Should Be Within The Next Two Months Google's new real-time Penguin algorithm, version 4.0, will likely be released by the end of this [...] - Search Engine Land

October, 23 2015

• Google: Penguin Still Not Ready For Primetime We are expecting the next Penguin release to be real time and continuous and I suspected it would [...] - Search Engine Roundtable

October, 1 2015

• Google Confirms The Real Time Penguin Algorithm Is Coming Soon The next Penguin refresh will be happening pretty soon and should be a real-time algorithm. - Search Engine Land