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<title>The Search Herald</title>
<link>http://searchherald.com</link>
<description>Only the most important search news</description>
<language>en-us</language>
<item>
<title><![CDATA[Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern]]></title>
<description><![CDATA[Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, [...]]]></description>
<link><![CDATA[https://www.searchenginejournal.com/tripadvisor-says-seo-will-still-weigh-on-growth-in-2027/596257/?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Sun, 08 Nov 2026 19:09:13 +0000</pubDate>
<dc:creator>Search Engine Journal</dc:creator>
</item>
<item>
<title><![CDATA[Google Aggregator &amp; Supplier Units Gain 'Things To Do' Query Support]]></title>
<description><![CDATA[Google has updated two help documents, the aggregator unit and supplier unit documentation to [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-aggregator-supplier-units-things-to-do-42484.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 11:03:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Holiday 100: Your guide to this year’s top trending gifts]]></title>
<description><![CDATA[Google&rsquo;s Holiday 100 is here. Shop the gifts that are most popular this year and see the [...]]]></description>
<link><![CDATA[https://blog.google/products-and-platforms/products/shopping/holiday-100-gift-guide-2026/?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:00:00 +0000</pubDate>
<dc:creator>Inside Adwords</dc:creator>
</item>
<item>
<title><![CDATA[Bing Ads At Top Of AI Mode Results]]></title>
<description><![CDATA[Microsoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results.  Bing [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/bing-ads-top-ai-mode-results-42479.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:31:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google Ads AI-Generated Summaries Above &amp; Within Ads]]></title>
<description><![CDATA[Google is testing more AI-generated summaries within its search ads. This one shows AI-generated [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-ads-ai-generated-summaries-42482.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:21:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[New Data Manager In Google Analytics Beta]]></title>
<description><![CDATA[Google has launched Data Manager in Google Analytics. Data Manager in Google Analytics, &quot;is a [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/data-manager-in-google-analytics-42480.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:11:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google Ads New Asset Activity Section]]></title>
<description><![CDATA[Google Ads is testing a new section in the advertiser console named &quot;Asset Activity.&quot; [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-ads-asset-activity-section-42481.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:05:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google Search Ranking Volatility Status: Update November 8th/9th?]]></title>
<description><![CDATA[It's been about two weeks since we reported on a Google Search ranking update, whether confirmed or [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-search-ranking-volatility-november-9th-42486.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:55:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google AI Mode Multiturn Ads Are Live - Follow-Up Query Ads]]></title>
<description><![CDATA[A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-ai-mode-multiturn-ads-42478.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:51:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google Adding Booking Links To Business Profiles Automatically?]]></title>
<description><![CDATA[Google may automatically add booking links to some local business profile listings.  I noticed that [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-business-profiles-adding-booking-links-42477.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 12:41:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Daily Search Forum Recap: November 9, 2026]]></title>
<description><![CDATA[Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/recap-11-09-2026-42485.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Mon, 09 Nov 2026 15:00:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[ChatGPT Ads While It Creates Your Image Live]]></title>
<description><![CDATA[OpenAI announced a month ago that it would release a &quot;new visual ad format in ChatGPT&quot; to [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/openai-chatgpt-ads-visual-ads-42493.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Tue, 10 Nov 2026 10:45:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google: It Can Take Time To Understand The Unique Value Of New Websites]]></title>
<description><![CDATA[Google's John Mueller said it can take Google Search some time to understand a new site's [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-new-sites-time-value-42489.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Tue, 10 Nov 2026 12:51:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google AI Overview Local Pack Dropping Action Buttons, Photos &amp; Reviews]]></title>
<description><![CDATA[Google is testing removing the action buttons, reviews, photos, etc from the AI Overview version of [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-ai-overview-local-pack-action-buttons-42483.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Tue, 10 Nov 2026 12:41:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
<item>
<title><![CDATA[Google Ads: Ads With Pay-Per-Lead Goals Terms]]></title>
<description><![CDATA[Google Ads is rolling out a new option named &quot;Ads with pay-per-lead goals terms.&quot;  [...]]]></description>
<link><![CDATA[https://www.seroundtable.com/google-ads-with-pay-per-lead-goals-terms-42490.html?utm_source=SearchHerald&utm_medium=Link&utm_campaign=SearchHerald&utm_content=Feed]]></link>
<pubDate>Tue, 10 Nov 2026 12:31:00 +0000</pubDate>
<dc:creator>Search Engine Roundtable</dc:creator>
</item>
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