
Only the most important SEO news
Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products.
Inside Search
Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search.
Search Engine Land
Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, [...]
Search Engine Roundtable
Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025.
He wrote, "We're adjusting our [...]
Search Engine Roundtable
Duplicate content quietly drains your search visibility. When multiple versions of a page blur signals and dilute authority, search engines may surface outdated or unintended URLs. Learn how [...]
Bing Webmaster
OpenAI has added local knowledge panels to the ChatGPT results.
When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side.
Search Engine Roundtable
Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.
Search Engine Land
Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, ranking drops, and SERP shifts—using a structured diagnostic framework.
Search Engine Land
This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI [...]
Search Engine Roundtable
As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a [...]
Search Engine Roundtable
Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible.
Search Engine Land
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Ads recently added a beta to bring in videos from your social campaigns into your ad campaigns. And now, Google is testing bringing in videos in Merchant Center.
Search Engine Roundtable
Google has updated the Google Business Profiles verification issues support form. This makes it easier to pick a specific issue you had when trying to verify
a business within Google Business [...]
Search Engine Roundtable
On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an "unlawful" operation that bypasses [...]
Search Engine Roundtable