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The Search Herald

Only the most important SEO news

VOL. XI, No. 3846 - Archive
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SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. Search Engine Land

Vehicle Ads get a call upgrade

Google added click-to-call to Vehicle Ads, giving high-intent car shoppers a faster path from search to a live conversation with dealers. Search Engine Land

Google Search Ranking Volatility January 6th With AdSense Earnings Drops

There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings yesterday, January 6, 2026. This unconfirmed Google update does not feel as widespread as [...] Search Engine Roundtable

Google Ads Using New AI Model To Catch Fraudulent Advertisers via @sejournal, @martinibuster

Google Ads quietly implements a powerful multimodal AI that improves Google's ability to catch fraudulent advertisers. Search Engine Journal

Google Ads upgrades Creator Partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale. Search Engine Land

How to earn brand mentions that drive LLM and SEO visibility

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them. Search Engine Land

NEW 7 hard truths about measuring AI visibility and GEO performance

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why. Search Engine Land

Google Merchant Center Updates Multi-Channel Products Rules

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with managing inventory. Google emailed merchants that this applies to and the [...] Search Engine Roundtable

Daily Search Forum Recap: January 6, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

A 90-day SEO playbook for AI-driven search visibility

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice. Search Engine Land

37% of consumers start searches with AI instead of Google: Study

Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places. Search Engine Land

AI displacing traffic? Time to leverage your most undervalued channel.

AI is reshaping search visibility. Learn how to reclaim reach by activating owned audiences and turning email into a scalable growth engine. Search Engine Land

Google rolls out Tag Gateway integration via Google Cloud

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions. Search Engine Land

Google’s Mueller Explains ‘Page Indexed Without Content’ Error via @sejournal, @MattGSouthern

Google's John Mueller says "Page Indexed without content" errors typically indicate server or CDN blocking of Googlebot, not JavaScript issues. Here's what to check. Search Engine Journal

Google Ads adds shortcut button to Change history

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups. Search Engine Land