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The Search Herald

Only the most important SEO news

VOL. XI, No. 3867 - Archive
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Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default. Search Engine Land

NEW Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster

New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content. Search Engine Journal

Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes [...] Search Engine Roundtable

Google Ads Product Campaign View Report Is Useful

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing. Search Engine Roundtable

Why Search and Shopping ads stop scaling without demand

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance. Search Engine Land

NEW Google Business Profiles Review Appeals No Longer Delayed

Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for [...] Search Engine Roundtable

Google Ads Experiment Center Help Doc

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign [...] Search Engine Roundtable

Why first-touch analytics matters more than ever for SEO in 2026

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue. Search Engine Land

AI local visibility is up to 30x harder than ranking in Google: Report

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility. Search Engine Land

Bing Webmaster Tools AI Performance Report Beta

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you [...] Search Engine Roundtable

Google may give sites a way to opt out of AI search generative features

You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features. Search Engine Land

NEW Google Ads API v23 kicks off faster releases for 2026

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. Search Engine Land

Just ask anything: a seamless new Search experience

Search users around the world now have easier access to frontier AI capabilities. Inside Search

Google’s New User Intent Extraction Method via @sejournal, @martinibuster

Google's user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. Search Engine Journal