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The Search Herald

Only the most important SEO news

VOL. XI, No. 3844 - Archive
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NEW Google rolls out Tag Gateway integration via Google Cloud

Google’s new Google Cloud Tag Gateway integration makes first-party tagging easier and more resilient to privacy restrictions. Search Engine Land

Google Hiring AI Answers & Search Quality Software Engineer

Google posted a new job listing looking to hire a new Senior Software Engineer, Search, AI Answers Quality. The job post says "Help the AI Answers Quality team deliver AI Overviews to users' [...] Search Engine Roundtable

Google Ads upgrades Creator Partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale. Search Engine Land

NEW Google Ads Using New AI Model To Catch Fraudulent Advertisers via @sejournal, @martinibuster

Google Ads quietly implements a powerful multimodal AI that improves Google's ability to catch fraudulent advertisers. Search Engine Journal

NEW Google Search Ranking Volatility January 6th With AdSense Earnings Drops

There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings yesterday, January 6, 2026. This unconfirmed Google update does not feel as widespread as [...] Search Engine Roundtable

How to earn brand mentions that drive LLM and SEO visibility

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them. Search Engine Land

Daily Search Forum Recap: January 6, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

A 90-day SEO playbook for AI-driven search visibility

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice. Search Engine Land

Google Ads adds shortcut button to Change history

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups. Search Engine Land

Google to require separate product IDs for multi-channel items

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability. Search Engine Land

Google Added LLMs.txt To It's Web Sites For Other Reasons Than Discovery

A month ago, Google added LLMs.txt files to many of its developer and documentation sites including the Search developer docs. As you know, Google pulled it off the Search developer docs within a day [...] Search Engine Roundtable

Google’s Recommender System Breakthrough Detects Semantic Intent via @sejournal, @martinibuster

Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. Search Engine Journal

Daily Search Forum Recap: January 5, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Discover seems to show X posts way too often [...] Search Engine Roundtable

NEW Google’s Mueller Explains ‘Page Indexed Without Content’ Error via @sejournal, @MattGSouthern

Google's John Mueller says "Page Indexed without content" errors typically indicate server or CDN blocking of Googlebot, not JavaScript issues. Here's what to check. Search Engine Journal

NEW 3 pillars of AI-era SEO for regulated industries

From E-E-A-T to structured data and accessibility, here’s how regulated industries must adapt SEO strategies for AI-driven search. Search Engine Land