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The Search Herald

Only the most important SEO news

VOL. XI, No. 3870 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Advanced ways to use competitive research in SEO and AEO

Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click. Search Engine Land

Google tests third-party endorsements in search ads

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. Search Engine Land

NEW Google On Recent Google Search Ranking Volatility - No Insights To Share

As you know, January was an incredibly intense month of Google Search ranking volatility. It surprised me that Google has still not confirmed that a Google search ranking update took place. Now, [...] Search Engine Roundtable

Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster

New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content. Search Engine Journal

NEW OpenAI Prepares ChatGPT Code To Allow Ads?

If you look at the source code in some of the responses OpenAI's ChatGPT gives you, you may now see references to ads. The response in the source code says, "InReply to user query using the [...] Search Engine Roundtable

NEW Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster

Google's new documentation shows how to get traffic from their Top Stories search feature. Search Engine Journal

Google Search Adds Preferred Sources Help Docs

Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to [...] Search Engine Roundtable

One Click Google Ads Performance Max Ad Previews

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images. Search Engine Roundtable

How to optimize for AI search: 12 proven LLM visibility tactics

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now. Search Engine Land

Google Ads API v23 kicks off faster releases for 2026

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. Search Engine Land

NEW Daily Search Forum Recap: February 2, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Search Ranking Volatility Super Heated January 29 & 30

January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month. I am seeing a significant spike in [...] Search Engine Roundtable

NEW Google Ads Replacing Support Form With AI Agent

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat [...] Search Engine Roundtable

NEW Google Search Console Adding AI Visibility Reporting?

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, [...] Search Engine Roundtable