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The Search Herald

Only the most important SEO news

VOL. XI, No. 3847 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Google: Don't Turn Your Content Into Bite-Sized Chunks

Google's Danny Sullivan said on the Search Off the Record podcast that was published yesterday that Google does not want you to turn your content into bite-sized chunks to rank well in LLMs. He [...] Search Engine Roundtable

SMX Advanced 2026 seeks expert speakers on SEO, PPC, and AI

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. Search Engine Land

NEW Anthony Higman shares a PPC redemption story

Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success. Search Engine Land

NEW Google Talks On Hiring A GEO/AEO/SEO & Buying AI-Optimization Tools

Google's Danny Sullivan and John Mueller spoke on the Search Off the Record podcast about whether hiring an AEO/GEO or buying an AI-optimization tool is any different than hiring an SEO or buying an [...] Search Engine Roundtable

NEW Bing Tests Retro Local Pack In Search Results

In September, we posted about a number of local pack design tests from Microsoft Bing. But now, Bing might be testing a more retro, older-looking interface for the local pack in the Bing search [...] Search Engine Roundtable

7 hard truths about measuring AI visibility and GEO performance

From probabilistic answers to off-site signals, AI visibility works differently than SEO. These seven truths explain how and why. Search Engine Land

Google Search Ranking Volatility January 6th With AdSense Earnings Drops

There are a number of SEOs and site owners complaining that they saw a large drop in Google Search rankings yesterday, January 6, 2026. This unconfirmed Google update does not feel as widespread as [...] Search Engine Roundtable

NEW Microsoft expands search themes in Performance Max to 50

Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers. Search Engine Land

Daily Search Forum Recap: January 8, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

37% of consumers start searches with AI instead of Google: Study

Traditional search frustrations are pushing users toward AI first, forcing brands to stay visible and credible in both places. Search Engine Land

NEW YouTube is no longer optional for SEO in the age of AI Overviews

As search shifts to AI-driven answers, YouTube is becoming key source material. Brands that underinvest in video risk losing visibility. Search Engine Land

Google’s Mueller Explains ‘Page Indexed Without Content’ Error via @sejournal, @MattGSouthern

Google's John Mueller says "Page Indexed without content" errors typically indicate server or CDN blocking of Googlebot, not JavaScript issues. Here's what to check. Search Engine Journal

Google Ads Using New AI Model To Catch Fraudulent Advertisers via @sejournal, @martinibuster

Google Ads quietly implements a powerful multimodal AI that improves Google's ability to catch fraudulent advertisers. Search Engine Journal

NEW Search News Buzz Video Recap: Google Volatility, Personalized Google AI Answers, Microsoft Copilot Checkout & More SEO & PPC News

This week, yep, we had another story on Google Search ranking volatility. I posted the Google webmaster report for January 2026. Google Discover seems to be showing too many... Search Engine Roundtable