
Only the most important SEO news
Shop this year’s top trends and gifts for everyone on your list.
Inside Adwords
Google said these features "aren't being used very often and aren’t adding significant value to users."
Search Engine Land
Google is testing a tinted brownish/yellowish background color for the search results page.
It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a [...]
Search Engine Roundtable
Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows.
Search Engine Land
Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year.
Search Engine Land
Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility.
Search Engine Journal
A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" [...]
Search Engine Roundtable
Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface.
Search Engine Land
We're constantly working to
simplify the search results page ,
so that it's quick and easy to find the information and websites you're looking for. As part of
this effort, we regularly [...]
Google Webmaster Central
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google dropped a number of search features and [...]
Search Engine Roundtable
HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era.
Search Engine Land
Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments.
Search Engine Roundtable
Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe.
Search Engine Land
Google says AI surfaces businesses the same way people do, by checking what others recommend online.
Search Engine Journal
Google's John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name of cloud providers they are using to host images, videos, and other content. Specifically, you [...]
Search Engine Roundtable