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The Search Herald

Only the most important SEO news

VOL. XI, No. 3830 - Archive
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Why Google is deleting reviews at record levels

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible. Search Engine Land

Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, [...] Search Engine Roundtable

NEW Google Search Traffic To News Publishers Drops From 51% To 27%

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of [...] Search Engine Roundtable

Google Pushes Timeline For Gemini Replacing Assistant Into 2026

Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "We're adjusting our [...] Search Engine Roundtable

Google expands Performance Max channel reporting to MCCs

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Search Engine Land

Report: Google Deleting Local Reviews More Than Ever

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to [...] Search Engine Roundtable

NEW Daily Search Forum Recap: December 23, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google December 2025 Core Update Volatility On Saturday - December 20

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a [...] Search Engine Roundtable

NEW Google Search Bar Tests Teases For AI Mode With Animation In Box

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," [...] Search Engine Roundtable

60 of our biggest AI announcements in 2025

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products. Inside Search

NEW The complete guide to SEO breadcrumbs

Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility. Search Engine Land

How to build search visibility before demand exists

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building. Search Engine Land

NEW Google Ads Adds Google Maps Channel For Demand Gen

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. Search Engine Roundtable

ChatGPT Gains Local Knowledge Panels

OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information and then click on a business name, ChatGPT will load a local knowledge panel on the right side. Search Engine Roundtable

NEW Google Discover Notifications That Go AI Mode Responses

Have you seen those Google Discover notifications that pop up and seem like news notifications from the Google app but what they do is drive you into Google AI Mode. I find them incredibly annoying, [...] Search Engine Roundtable