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The Search Herald

Only the most important SEO news

VOL. XI, No. 3817 - Archive
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Elevate your expertise: Submit a compelling session proposal for SMX Advanced

SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to submit a compelling session proposal. Search Engine Land

Google Search Still Working On New Core Update; Update Should Be Soon

Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will [...] Search Engine Roundtable

NEW Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data

14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search [...] Search Engine Roundtable

Mentions, citations, and clicks: Your 2026 content strategy

Your next wins depend on the signals models see, not the pages users visit. Adapt your content before agents take over the journey. Search Engine Land

NEW LinkedIn rolls out tools to make B2B brand advertising more predictable and personal

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales. Search Engine Land

Business Insider To Use AI To Publish Quick News Stories

Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to help publish quick news stories." This custom GPT was trained on the style of how Business [...] Search Engine Roundtable

NEW Supporting the web with new features and partnerships

We are announcing new tools and partnerships to help connect you with your favorite sources and explore the web. Inside Search

NEW Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Search Engine Land

Google Search Console Insights integrating social channels

This is currently an experiment and rolling out to a limited number of sites. Search Engine Land

Daily Search Forum Recap: December 9, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern

Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates. Search Engine Journal

NEW New updates to YouTube Shorts will help brands maximize their holiday budgets.

YouTube Shorts can help you get more from your short-form video strategy this holiday season. According to Kantar, on average, YouTube Creator Ads on Shorts increase pur… Inside Adwords

Google Ads Offline Conversion Uploads Bug Being Worked On

Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the offline conversion data you upload is not being added to Google Ads. This obviously makes the [...] Search Engine Roundtable

Google Search Console Insights Adds Social Channels

Google announced it is adding social channels within the Google Search Console Insights report. This "lets you review Search performance of social channels associated with your website directly [...] Search Engine Roundtable

NEW Semify acquires Dragon Metrics to strengthen global SEO, AI reporting

Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI reporting provider. Search Engine Land