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The Search Herald

Only the most important SEO news

VOL. XI, No. 3782 - Archive
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Holiday 100: The gifts everyone’s searching for

Shop this year’s top trends and gifts for everyone on your list. Inside Adwords

NEW Google to remove more search features including practice problems, nutrition facts, nearby offers and more

Google said these features "aren't being used very often and aren’t adding significant value to users." Search Engine Land

NEW Google Search Tests Tinted Colored Background

Google is testing a tinted brownish/yellowish background color for the search results page. It turns the white background into a brownish/grayish/yellowish background and then the gray boxes into a [...] Search Engine Roundtable

Google AI Overviews guide research, but Search still wins the sale

Google’s AI Overviews are taking over the research phase of shopping, but traditional search still wins the sale, new BrightEdge data shows. Search Engine Land

5 Google Ads tactics to drop in 2026

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year. Search Engine Land

Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster

Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. Search Engine Journal

The New Google Search Ad Layout Is Causing Accidentally Clicks

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" [...] Search Engine Roundtable

Social and UGC: The trust engines powering search everywhere

Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface. Search Engine Land

Here's an update on our efforts to simplify the search results page

We're constantly working to simplify the search results page , so that it's quick and easy to find the information and websites you're looking for. As part of this effort, we regularly [...] Google Webmaster Central

NEW Daily Search Forum Recap: November 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and [...] Search Engine Roundtable

Aja Frost on AI search, content strategy, and AEO success metrics

HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era. Search Engine Land

Google AI Mode Gains 3 New Agentic Capabilities

Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event tickets (2) booking beauty appointments and (3) wellness appointments. Search Engine Roundtable

NEW 4 times PPC automation still needs a human touch

Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe. Search Engine Land

Google Discusses Digital PR Impact On AI Recommendations via @sejournal, @martinibuster

Google says AI surfaces businesses the same way people do, by checking what others recommend online. Search Engine Journal

Google PSA: Verify Your Hosted Cloud Provider Host In Search Console

Google's John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name of cloud providers they are using to host images, videos, and other content. Specifically, you [...] Search Engine Roundtable