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The Search Herald

Only the most important SEO news

VOL. XI, No. 3871 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Advanced ways to use competitive research in SEO and AEO

Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click. Search Engine Land

NEW Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not [...] Search Engine Roundtable

NEW Are we ready for the agentic web?

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like. Search Engine Land

OpenAI Prepares ChatGPT Code To Allow Ads?

If you look at the source code in some of the responses OpenAI's ChatGPT gives you, you may now see references to ads. The response in the source code says, "InReply to user query using the [...] Search Engine Roundtable

NEW Inspiring examples of responsible and realistic vibe coding for SEO

Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects. Search Engine Land

NEW Google’s biggest crawling challenges are faceted navigation, action parameters and more

Crawlers can cause your site to load slowly if you do not manage the URLs on your website properly. Search Engine Land

Google tests third-party endorsements in search ads

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. Search Engine Land

NEW Google's Top Crawling Challenges In 2025

Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling [...] Search Engine Roundtable

Google On Recent Google Search Ranking Volatility - No Insights To Share

As you know, January was an incredibly intense month of Google Search ranking volatility. It surprised me that Google has still not confirmed that a Google search ranking update took place. Now, [...] Search Engine Roundtable

Daily Search Forum Recap: February 2, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

NEW Why most SEO failures are organizational, not technical

SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process. Search Engine Land

Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster

Google's new documentation shows how to get traffic from their Top Stories search feature. Search Engine Journal

Google Ads Replacing Support Form With AI Agent

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat [...] Search Engine Roundtable

Google Search Console Adding AI Visibility Reporting?

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, [...] Search Engine Roundtable