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The Search Herald

Only the most important SEO news

VOL. XI, No. 3805 - Archive
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Thanksgiving Google Search Ranking Update Volatility

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an [...] Search Engine Roundtable

NEW Google's Sundar Pichai Monitors X On Launch Days For Feedback

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty [...] Search Engine Roundtable

Beyond SERP visibility: 7 success criteria for organic search in 2026

As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026. Search Engine Land

Daily Search Forum Recap: November 26, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

NEW OpenAI Scales Up Crawling & Bots For The Holidays

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers. Search Engine Roundtable

ChatGPT, Perplexity push deeper into AI shopping

ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase. Search Engine Land

The truth about byline dates in SEO (and how they really affect visibility)

Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates. Search Engine Land

NEW Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over via @sejournal, @MattGSouthern

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Search Engine Journal

Google Business Profiles adds scheduling and multi-location publishing to Google Posts

This should make managing your Google Posts on your local Google Business Profile easier. Search Engine Land

Canonicalization and SEO: A guide for 2026

Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices. Search Engine Land

Google's John Mueller Jokes On Future GEO-Detox SEO Billable Work

Google's John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO [...] Search Engine Roundtable

Gemini 3 now used for some queries in AI Mode

This is only live for Google AI Pro & Ultra subscribers in the U.S. Search Engine Land

Fast, cheap, or good? The SEO tradeoff you can’t ignore

SEO involves tradeoffs. See how time, cost, and quality affect results – and why quality-first work delivers faster, more sustainable gains. Search Engine Land

Mueller: Background Video Loading Unlikely To Affect SEO via @sejournal, @MattGSouthern

Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. Search Engine Journal

Indexability: Make sure search engines can actually find and rank you

Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index. Search Engine Land