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The Search Herald

Only the most important SEO news

VOL. XI, No. 3825 - Archive
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NEW Your next customer might not be human: Designing journeys for people and AI agents

AI agents increasingly filter options and shape shortlists before people ever engage, shifting where visibility and influence are earned. Search Engine Land

NEW Daily Search Forum Recap: December 19, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

How to build an effective content strategy for 2026

Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content. Search Engine Land

Google's Danny Sullivan & John Mueller On SEO For AI: It's The Same

John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to talk about "Thoughts on SEO & SEO for AI." In short, they both said SEO for AI is the [...] Search Engine Roundtable

NEW Google Says Ranking Systems Reward Content Made For Humans via @sejournal, @martinibuster

Google's Danny Sullivan says all of their ranking systems reward content that is made for humans Search Engine Journal

Gemini 3 Flash is rolling out globally in Google Search

Gemini 3 Flash brings the incredible reasoning of our Gemini 3 model at the speed you expect of Search. Inside Search

Google Explains How To Rank In AI Search via @sejournal, @martinibuster

Google offers direct guidance on what matters for ranking in AI-driven search experiences. Search Engine Journal

Google Warns: Don't Use NoIndex Tags In Pages That Use JavaScript

Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original page code on JavaScript pages. Google wrote, "if you do want the page indexed, don't use a [...] Search Engine Roundtable

Google Tests Very Long Expandable AI-Generated Search Result Snippets

Google is testing extremely long and expandable search result snippet descriptions in the search results. These are also AI-generated snippets, which we've seen before, but not this long. This goes [...] Search Engine Roundtable

Google Reviews Disappearing Bug Reportedly Fixed

Back in October, many businesses reported that reviews left on their Google Business Profiles were disappearing. It wasn't happening to every business, but it was widespread. Last night, I was told [...] Search Engine Roundtable

Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates via @sejournal, @martinibuster

Google's core updates can trigger issues that standard SEO audits fail to catch. Here are eight factors to check. Search Engine Journal

Google fixed month-long delay with page indexing report

Google Search Console is once again sending out page indexing issue notifications as well. Search Engine Land

Google Search Console performance reports delays fixed

After a few weeks of delayed data with this report, the report now seems to be fixed. Search Engine Land

Daily Search Forum Recap: December 17, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google rolls out Gemini 3 Flash to AI Mode in Search globally

Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, and planning with stronger reasoning. Search Engine Land