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Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over via @sejournal, @MattGSouthern
Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
Search Engine Journal
Thanksgiving Google Search Ranking Update Volatility
Google may have pushed out a Google search ranking update over the past couple of days.
Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an [...]
Search Engine Roundtable
Beyond SERP visibility: 7 success criteria for organic search in 2026
As search shifts into AI and multi-surface discovery, these seven signals show what real organic success looks like in 2026.
Search Engine Land
Daily Search Forum Recap: November 26, 2025
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
OpenAI Scales Up Crawling & Bots For The Holidays
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season.
The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
Search Engine Roundtable
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
Search Engine Land
Google's John Mueller Jokes On Future GEO-Detox SEO Billable Work
Google's John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO [...]
Search Engine Roundtable
Gemini 3 now used for some queries in AI Mode
This is only live for Google AI Pro & Ultra subscribers in the U.S.
Search Engine Land
Mueller: Background Video Loading Unlikely To Affect SEO via @sejournal, @MattGSouthern
Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images.
Search Engine Journal
Indexability: Make sure search engines can actually find and rank you
Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index.
Search Engine Land
Google expands custom segments for restricted Display Campaigns
Google’s vague update on expanding Custom Segments under its Personalized Ads policy is raising more questions than answers for advertisers.
Search Engine Land
Google Ads search terms report: 5 tips for better results
Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are searching for.
Search Engine Land
Clicking Google's Thanksgiving Doodle Goes To AI Mode
Google uploaded its Thanksgiving Doodle to the Google Search home page, google.com.
It is a typical and expected cute Google Doodle - more on that later. But when you click on it, you are not taken [...]
Search Engine Roundtable
Want to write for Search Engine Land?
Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers.
Search Engine Land
Google Ads Gains Facebook Messenger & Zalo Messenger
Google Ads has supported adding WhatsApp Messenger for a while to your ad extensions. Now, it seems Google is also rolling out support for more messaging apps, including Facebook Messenger and Zalo, [...]
Search Engine Roundtable