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The Search Herald

Only the most important SEO news

VOL. XI, No. 3855 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google: Favicons In Search Not Impacted By Google Core Updates

While a number of Google Search features are impacted by Google's core update, favicons showing up or not is not one of them. Yes, your site can drop in the rankings, or not show up in Google [...] Search Engine Roundtable

An easier way to explore Search trends with Gemini

Google Trends is redesigning its Explore page, using Gemini to find and understand trending searches. Inside Search

Are your pop-ups tanking your rankings? A guide to interstitials and dialogs

Learn what interstitials and dialogs are, how they affect SEO, and which types trigger Google’s mobile penalties. Search Engine Land

NEW Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster

Google's John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access. Search Engine Journal

Google Search Ranking Volatility Hits January 15-16

I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools [...] Search Engine Roundtable

Survey: Publishers Expect Search Traffic To Fall Over 40% via @sejournal, @MattGSouthern

A Reuters Institute survey finds publishers expect search traffic to drop over 40% in three years as AI answer engines expand. Search Engine Journal

Google AI Overview Local Pack Leading To Huge Drops In Visibility

Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some [...] Search Engine Roundtable

Campaign total budgets are now available in Search, Performance Max and Shopping campaigns.

Managing budgets for specific campaign flights — like product launches, sales events or promotional bursts — shouldn't require constant manual adjustments. Campaign tota… Inside Adwords

Google Trends adds Gemini to Explorer page

Google Trends now uses "Gemini capabilities to automatically identify and compare relevant trends for your area of interest," Google wrote. Search Engine Land

The social-to-search halo effect: Why social content drives branded search

Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect. Search Engine Land

Google's John Mueller Says Universal Commerce Protocol Won't Kill SEO

Earlier this week, Google announced Universal Commerce Protocol (UCP) and it has a lot of the industry worried. Once SEO named Ramon Eijkemans said, "I hate to bring this, but SEOs: we're gonna [...] Search Engine Roundtable

New Google AI Mode Ads: Explore Guides and Articles

We have seen ads in AI Mode before but there may be a new Google Ads format coming to AI Mode results, not the just the Direct Offer ads, but Explore guides and article ads. Search Engine Roundtable

Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals...

Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, [...] Search Engine Roundtable

Google AI Overviews cite YouTube most often for health topics: Study

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds. Search Engine Land