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The Search Herald

Only the most important SEO news

VOL. XI, No. 3761 - Archive
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NEW Microsoft Bing finally supports the data-nosnippet HTML attribute

Bing catches up to Google, letting you block content from snippets and AI answers without impacting page ranking or visibility in search. Search Engine Land

How to know if your GEO is working

GEO performance comes down to proof. Share of search, buyer intent, and prompt visibility show whether your strategy is creating real demand. Search Engine Land

Programming Note: Offline For Simchat Torah On Tuesday & Wednesday

This is a programming note that Tuesday and Wednesday are Simchat Torah and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 14th and October 15th. Search Engine Roundtable

Daily Search Forum Recap: October 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local results without the call button... Search Engine Roundtable

Google Explains Next Generation Of AI Search via @sejournal, @martinibuster

Google's VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO. Search Engine Journal

Google Merchant Center Clarifies Misrepresentation Policies

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the "update provides additional examples of what the policy [...] Search Engine Roundtable

Google's Robby Stein On AI Not Replacing Search, AI Within Search, SEO For AI

Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not [...] Search Engine Roundtable

NEW Google Answers What To Do For AEO/GEO via @sejournal, @martinibuster

Google's Robby Stein explained what creators should consider in terms of AEO/GEO Search Engine Journal

Google: Ads Coming Soon To AI Mode In EU

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just [...] Search Engine Roundtable

New Google Ads Optimization Insights Recommendations

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow. Search Engine Roundtable

SEO strategy in 2026: Where discipline meets results

Discipline is what separates strategy from chaos in SEO. Learn how to balance quick wins, long-term bets, and essential maintenance in 2026. Search Engine Land

We’re improving navigation and introducing a new control for ads on Google Search.

Every day, billions of people turn to Google Search for information, and our goal is to help them find it seamlessly. To make navigation even easier, we’re updating how … Inside Adwords

NEW Google Ads PMax: The truth about audience signals and search themes

Think audience signals drive PMax? Think again. Learn what really controls your Performance Max targeting – and how to make it work for you. Search Engine Land

NEW Google Says It Surfaces More Video, Forums, And UGC via @sejournal, @MattGSouthern

In a WSJ interview, Google’s VP of Search Liz Reid says ranking has been adjusted to surface more short-form video, forums, and UGC. Search Engine Journal

How to edit images with Nano Banana in Search

Here’s your guide for editing images in Search using Lens with Nano Banana. Inside Search