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NEW A Breakdown Of Microsoft’s Guide To AEO & GEO via @sejournal, @martinibuster
Microsoft explains what matters for AEO and GEO and details three strategies that influence AI recommendations.
Search Engine Journal
10 salary negotiation tips for search marketers
Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence.
Search Engine Land
Google Search Ranking Volatility Heated Again January 21
Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and [...]
Search Engine Roundtable
How Recommender Systems Like Google Discover May Work via @sejournal, @martinibuster
An explainer of how recommender systems like Google Discover may work according to a classic research paper.
Search Engine Journal
SEO in 2026: What will stay the same
Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty.
Search Engine Land
NEW Why Demand Gen works best alongside Performance Max for ecommerce
Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.
Search Engine Land
NEW Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster
Shopify's Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.
Search Engine Journal
Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart.
Search Engine Land
Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families.
Search Engine Land
Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)
Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI [...]
Search Engine Roundtable
A Little Clarity On SEO, GEO, And AEO via @sejournal, @martinibuster
The debate over SEO versus AEO/GEO appears to be reaching a consensus.
Search Engine Journal
Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster
James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption.
Search Engine Journal
Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster
Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search
Search Engine Journal
NEW What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk.
Search Engine Land
Why LLM-only pages aren’t the answer to AI search
Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations.
Search Engine Land