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The Search Herald

Only the most important SEO news

VOL. XI, No. 3801 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

New web standards could redefine how AI models use your content

A new protocol could give you power over how AI models collect and use your content. See what rules are being drafted and why they matter. Search Engine Land

NEW Google to auto-link YouTube channels and Google Ads accounts

Google’s new auto-linking between YouTube and Google Ads gives advertisers instant access to powerful audience data but requires oversight of permissions. Search Engine Land

NEW Google Post Launched Scheduling & Multi-Location Publishing

Google has officially launched scheduling and multi-location publishing for Google Posts in Google Business Profiles. This was a feature Google tested last month and is now fully live. Search Engine Roundtable

48 tips and prompts for holiday planning, travel and more

Learn more about ways to use Google tools like Gemini, Google Photos, Search and more to get things done over the holidays. Inside Search

NEW Microsoft Advertising Mobile App To Be Retired

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this [...] Search Engine Roundtable

Google AI Overviews Notice: Double-Check Important Information

In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI [...] Search Engine Roundtable

Google Search to route complex queries directly to AI Mode, bypassing Google Search

Plus, he mentioned that Google Search Console will break out AI Mode and AI Overview details in the future. Search Engine Land

NEW 3 GEO experiments you should try this year

Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content. Search Engine Land

How amplifying creator content strengthens trust and lowers media costs

Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners. Search Engine Land

NEW Google and Microsoft: How their Performance Max approaches align and diverge

Compare how the two ad platforms approach Performance Max. See what’s shared, what’s different, and what matters most for your 2026 strategy. Search Engine Land

Microsoft to retire its Advertising mobile app in early 2026

Microsoft is retiring its Advertising mobile leaving the web interface as the sole way for advertisers to manage campaigns. Search Engine Land

Google CTR Trends In Q3: Branded Clicks Fan Out, Longer Queries Hold via @sejournal, @MattGSouthern

Advanced Web Ranking’s Q3 2025 CTR report shows branded desktop clicks spreading across more results, while commercial and local SERPs keep tightening. Search Engine Journal

NEW The proximity paradox: Beating local SEO’s distance bias

Struggling to rank beyond your map radius? Learn advanced local SEO tactics—entity building, review semantics, and localized content that beat proximity bias. Search Engine Land

NEW EU Plan To Simplify GDPR Targets AI Training And Cookie Consent via @sejournal, @MattGSouthern

The EU's Digital Omnibus proposal would relax parts of GDPR and the AI Act. Here's what to watch. Search Engine Journal