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The Search Herald

Only the most important SEO news

VOL. XI, No. 3865 - Archive
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Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default. Search Engine Land

NEW Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes [...] Search Engine Roundtable

Google Ads Product Campaign View Report Is Useful

Google Ads lets you see how your product ads are performing across all your campaigns in a single view. Some advertisers are saying this is a new report, so I figured I'd share what they're noticing. Search Engine Roundtable

Why Search and Shopping ads stop scaling without demand

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance. Search Engine Land

NEW Gemini 3 Powering Google AI Overviews Globally

Google AI Overviews are now being powered by Gemini 3 globally, by default. Robby Stein, VP of Product, Google Search announced, "We're making Gemini 3 the new default model for AI Overviews [...] Search Engine Roundtable

Google Ads Experiment Center Help Doc

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign [...] Search Engine Roundtable

Why first-touch analytics matters more than ever for SEO in 2026

AI-driven search is breaking last-touch attribution. First-touch analytics reveals SEO’s role in discovery, influence, and revenue. Search Engine Land

Google’s New User Intent Extraction Method via @sejournal, @martinibuster

Google's user intent extraction research shows how AI on mobile devices could be used to proactively assist users and automate tasks. Search Engine Journal

NEW Bing Webmaster Tools AI Performance Report Beta

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you [...] Search Engine Roundtable

NEW Google searches per U.S. user fell nearly 20% YoY: Report

Datos data signals a tougher discovery era as AI cuts repeat searches, concentrates traffic, and leaves publishers with fewer opportunities. Search Engine Land

NEW AI recommendation lists repeat less than 1% of the time: Study

AI recommendations vary wildly even with identical prompts. The data shows intent holds, but position tracking is mostly noise. Search Engine Land

Is your account ready for Google AI Max? A pre-test checklist

AI Max can unlock incremental conversions – or drain budget fast. Validate tracking, bidding, and broad match readiness before enabling it. Search Engine Land

Yahoo! Scout – Yahoo’s return to search and web discovery

Yahoo! Scout is Yahoo's come back to search, using AI, its massive network and data to give you a more fun AI search experience. Search Engine Land

NEW Bing Ads Revenue Up 10% - Is Growth Slowing?

Microsoft reported its second quarter 2026 earnings and it showed that its search and advertising revenue was up for 10% but growth is down over the past two quarters. The previous quarter it was up [...] Search Engine Roundtable

Google Ads New Billing Report

Google is rolling out a new billing report within Google Ads. The new billing report gives you line-by-line view of your Google Ads invoices. Search Engine Roundtable