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The Search Herald

Only the most important SEO news

VOL. XI, No. 3783 - Archive
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Google to remove more search features including practice problems, nutrition facts, nearby offers and more

Google said these features "aren't being used very often and aren’t adding significant value to users." Search Engine Land

NEW ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report

AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions. Search Engine Land

Google AI Overviews drive 61% drop in organic CTR, 68% in paid

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search. Search Engine Land

NEW Google expands PMax reach with Waze ads

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates. Search Engine Land

5 Google Ads tactics to drop in 2026

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year. Search Engine Land

NEW Why B2B brands are shifting from keywords to Performance Max

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. Search Engine Land

NEW How to build and lead a successful remote SEO team

Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices. Search Engine Land

Daily Search Forum Recap: November 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and [...] Search Engine Roundtable

New monetization and AI tools for publishers

The latest updates for our sellside products to help publishers more easily and efficiently monetize their content. Inside Adwords

NEW Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights. Search Engine Roundtable

NEW Google Discover Numerous Experiments Documented

As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various [...] Search Engine Roundtable

Google Reviews Updates Services Summary Box

Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box [...] Search Engine Roundtable

Here's an update on our efforts to simplify the search results page

We're constantly working to simplify the search results page , so that it's quick and easy to find the information and websites you're looking for. As part of this effort, we regularly [...] Google Webmaster Central

4 times PPC automation still needs a human touch

Even the smartest PPC automation can go off track. Here are four situations where human oversight keeps campaigns efficient and safe. Search Engine Land

NEW Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. Search Engine Journal