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Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Search Engine Land
Use Circle to Search and Google Lens to spot scam messages.
You can now use Circle to Search and Google Lens to detect scammy messages you receive on your phone.
Why every AI search study tells a different story
Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment.
Search Engine Land
NEW Google Adds LLMs.txt To Search Developer Docs Portal
Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be useless, and you probably should noindex it if you do use it.
Well, Google itself uploaded an [...]
Search Engine Roundtable
Virtual Apparel Try On tool comes to the UK and India this festive season.
Shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by uploading a photo.
Google Ads tests new “Website Optimizer” Tool
Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Search Engine Land
Daily Search Forum Recap: December 2, 2025
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Search Engine Land
NEW Google Daily Hub: Anatomy of an overambitious system shaping the future of search
Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the system’s complexity.
Search Engine Land
NEW Google Ads Launches Products At This Location Link Unit
Google has launched a new link on some search / sponsored ads named "Products at this location."
Google confirmed this "relatively new feature" and can show up on listings for [...]
Search Engine Roundtable
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
Search Engine Journal
NEW Google Ads Channel Reporting For PMax Rolling Out To Some
Back in May, Google said it will be giving advertisers more visibility into the search partner network with channel reporting for Performance Max campaigns. Well, now some are seeing it live in their [...]
Search Engine Roundtable
Google Ads To Resurrect Website Optimizer?
Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and [...]
Search Engine Roundtable
NEW Google AI Mode sends traffic on 69% of transactional queries: New data
New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when choosing doctors, dentists, and other services.
Search Engine Land
22 Years Covering The Search Industry
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was [...]
Search Engine Roundtable