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The Search Herald

Only the most important SEO news

VOL. XI, No. 3784 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. Search Engine Journal

Google to remove more search features including practice problems, nutrition facts, nearby offers and more

Google said these features "aren't being used very often and aren’t adding significant value to users." Search Engine Land

NEW What is the inevitable evolution of LLMs and search?

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point. Search Engine Land

ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report

AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode are moving in different directions. Search Engine Land

NEW Google Discover Numerous Experiments Documented

As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting with various approaches to X in Discover." Google has been super busy with testing various [...] Search Engine Roundtable

NEW Microsoft brings AI Search to Copilot with emphasis on citations

Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources." Search Engine Land

Google expands PMax reach with Waze ads

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates. Search Engine Land

5 Google Ads tactics to drop in 2026

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year. Search Engine Land

NEW Why B2B brands are shifting from keywords to Performance Max

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. Search Engine Land

NEW Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster

Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. Search Engine Journal

NEW How to build and lead a successful remote SEO team

Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices. Search Engine Land

Daily Search Forum Recap: November 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and [...] Search Engine Roundtable

NEW Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights. Search Engine Roundtable

Google AI Overviews drive 61% drop in organic CTR, 68% in paid

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search. Search Engine Land