Enrico Altavilla
Search & AI Marketing Consultant
Enrico started writing software professionally in 1990; the kind of person who would reverse-engineer an OS graphics library just to replace its algorithms with faster assembly code. That instinct for going deep and optimizing things never went away.
By 1999 he was building and optimizing websites for search engines. After joining a leading Italian search agency as SEO R&D Manager, he eventually founded MindSoup, his consultancy focused on search marketing strategy, technical SEO, AI integration, and training for mid-size and large companies.
He has shared his knowledge with the Italian SEO community through guides, a blog, a newsletter, conference talks, and open source tools released on GitHub. He also hosts SEO Beer, an itinerant SEO social gathering, because not everything needs to happen in a conference room.
The Search Herald is his project to deliver the most important search news to the international SEO community... in a vintage way!
Profiles and links
- Enrico Altavilla's website
- Blog (Italian)
- Twitter/X