Archive of October, 2021

October, 15 2021

How Google Responds to a Site Move via @sejournal, @martinibuster Google's John Mueller describes Google's internal process for dealing with a site domain migration - Search Engine Journal
Big Sites and Website Authority via @sejournal, @martinibuster Google's John Mueller answers question about big sites and "authority" - Search Engine Journal
Google Says Improve Content to Recover From Core Updates via @sejournal, @MattGSouthern Google's John Mueller says work on improving your website's content, rather than implementing [...] - Search Engine Journal
Google Rolling Out Continuous Scroll On Mobile Search Results Google announced yesterday that it is rolling out what they are calling "continuous [...] - Search Engine Roundtable
SimVLM: Simple Visual Language Model Pre-training with Weak Supervision Posted by Zirui Wang, Student Researcher and Yuan Cao Research Scientist, Google Research, Brain [...] - Google Research
The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief Plus, how to build a marketing team that works - Search Engine Land
What does Google’s infinite scroll on mobile mean for advertisers? Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. - Search Engine Land

October, 14 2021

Google On Small Business SEO & How it’s Changing via @sejournal, @MattGSouthern Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry [...] - Search Engine Journal
Google Mobile Search Updated With Continuous Scrolling via @sejournal, @MattGSouthern Google Search on mobile is getting updated with continuous scrolling, which will automatically [...] - Search Engine Journal
Should the Product Name be in the Heading? via @sejournal, @martinibuster Google's John Mueller discusses how to write headings for a product page - Search Engine Journal
Google rolling out continuous scroll on mobile This is gradually rolling out today for most English searches on mobile in the U.S. - Search Engine Land
Google on Separating Content By User Intent via @sejournal, @MattGSouthern Google explains what it means when it suggests separating content by user intent, such as one place [...] - Search Engine Journal
Search results, but without the search results page; Thursday’s daily brief Plus, leaked documents suggest Amazon is abusing its position in India. - Search Engine Land
Baselines for Uncertainty and Robustness in Deep Learning Posted by Zachary Nado, Research Engineer and Dustin Tran, Research Scientist, Google Research, [...] - Google Research
Podcast knowledge panels go live in Google Search Many podcasters are noticing that searching for their podcast show's name shows a new knowledge [...] - Search Engine Land
Google My Business App Gains Edit Welcome Message & Shows Messages Response Time Google My Business seems to have added to messaging features to the mobile app. The first is the [...] - Search Engine Roundtable

October, 13 2021

Google’s New Best Practices For Writing Page Titles via @sejournal, @MattGSouthern Google published updated best practices for writing page titles, which includes tips on how to [...] - Search Engine Journal
Google Explains Why Index Coverage Report is Slow via @sejournal, @martinibuster Google clarified the limits of the Index Coverage Report in order to explain why it seemingly [...] - Search Engine Journal
What is with Google Search updating all the time?; Wednesday’s daily brief Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI [...] - Search Engine Land
How to get buy-in from the C-suite SEO maven Kevin Indig helps fellow SEOs and search marketers successfully navigate the pitch and [...] - Search Engine Watch
Neeva’s ‘FastTap Search’ feature presents direct links instead of a results page FastTap Search is a reimagining of the search results that’s only possible because Neeva [...] - Search Engine Land
Google Rich Results Errors For Job Postings May Increase Due To Evaluation Change Google posted that starting on October 18, 2021 that the job posting rich results report may show a [...] - Search Engine Roundtable
An ML-based Framework for COVID-19 Epidemiology Posted by Joel Shor, Software Engineer, Google Research and Sercan Arik, Research Scientist, Google [...] - Google Research
Google Does Not Rank Popular WordPress Themes Lower Google's John Mueller was asked if using WordPress themes that are used on many websites can have a [...] - Search Engine Roundtable

October, 12 2021

NerdWallet blames Google ranking issues in S-1 filing This shows the importance of traffic diversification for both small and large companies. - Search Engine Land
Google: Basic SEO Does Not Mean Easy SEO John Mueller of Google posted a set of posts on Twitter the other day that deserve to be [...] - Search Engine Roundtable
On-Page SEO Guide: Strategy, Trends & Expert Advice [Ebook] via @sejournal, @MrDannyGoodwin Get expert advice on planning and implementing a successful on-page SEO strategy to drive more [...] - Search Engine Journal
Google Explains Rendering and Impact on SEO via @sejournal, @martinibuster Google's Martin Splitt explains rendering and how it impacts SEO - Search Engine Journal
Peter Norvig is stepping back from Google after 20 years He is joining Stanford's Human-Centered AI Institute as a Distinguished Education Fellow. - Search Engine Land
Google Search Console Tools Start To Match URL Inspection Tool Google has updated three of its public facing Search Console tools to match and "align" [...] - Search Engine Roundtable
Google Search Console’s public-facing tools to match URL Inspection tool; Tuesday’s daily brief Plus, Microsoft adds some nifty features to its Smart Page site builder. - Search Engine Land
3 tips for winning with real-time, inventory-driven ads Automating search ads is the secret to success against supply chain challenges, rising shipping [...] - Search Engine Land
Google Displaying Two Local Screened Ads & Scrollable Local Reviews Ben Fisher spotted Google showing not just one local based screened ad but two screened ads in the [...] - Search Engine Roundtable

October, 11 2021

Google Responds To Crawled, Not Indexed Errors Saying It Is Just A Delay Remember we reported that Google is investigating the reports around SEOs noticing a spike in the [...] - Search Engine Roundtable
Aligning Search Console testing tools and the URL Inspection tool We’re making changes in the AMP, Mobile Friendly, and Rich Results testing tools to be fully [...] - Google Webmaster Central
Google Tests Short Videos On Desktop Results Google Search is now testing displaying the short videos we spotted on mobile almost a year ago, on [...] - Search Engine Roundtable
Google Search Console testing tools to match URL Inspection tool The AMP, Mobile Friendly, and Rich Results testing tools will "align" with the URL [...] - Search Engine Land
Yet Another Google Weekend Search Ranking Algorithm Update... At some point, I should just report when there is not a Google search ranking update on the [...] - Search Engine Roundtable
Google: SEO Is All About Not Requiring Search Engines To Read Your Mind John Mueller of Google had a nice one liner that I thought would be useful to highlight here. He [...] - Search Engine Roundtable
Google’s new policy means it literally won’t pay to deny climate change; Monday’s daily brief Plus, why basic questions about search marketing never go out of style. - Search Engine Land
Google Tests Query Based Google Suggest Footers It looks like Google is testing in the Google Suggest autocompletion a dynamic query based footer. [...] - Search Engine Roundtable
Meet the search marketing experts you’ll train with at SMX Don’t miss your final chance to attend two days of tactic-rich SMX training in 2021. - Search Engine Land
Daily Search Forum Recap: October 11, 2021 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google at ICCV 2021 Posted by Cat Armato, Program Manager, Google Research The International Conference on Computer [...] - Google Research
Photos: NYC Googlers Returning To Office - Search Engine Roundtable

October, 8 2021

Google on Product Price As a Ranking Factor via @sejournal, @MattGSouthern Google's John Mueller discusses product price as a ranking factor and explains whether it can [...] - Search Engine Journal
Google publishes new help documents on controlling titles and descriptions in search Plus, Google has introduced a new term, "title link," for the title of a search result on [...] - Search Engine Land
Google To Ban Climate Change Deniers Advertisers & Publishers Google announced that starting on December 6, 2021 it will ban and prohibit climate change deniers [...] - Search Engine Roundtable
Why Search Console and Analytics Differ in Discover Reporting via @sejournal, @martinibuster John Mueller explains why there is a discrepancy between Google Analytics and Search Console [...] - Search Engine Journal
Google is Developing ‘Big Moments’ Feature For Breaking News via @sejournal, @MattGSouthern Google is reportedly developing a new search feature called "Big Moments" to highlight [...] - Search Engine Journal
Possible Google Search Ranking Update On October 6th & 7th There were some signs of a possible Google search ranking algorithm update that touched down on [...] - Search Engine Roundtable
Something is off with this morning’s newsletter; Friday’s daily brief Google Search Console beefs up rich results errors. - Search Engine Land
Google Search Console Core Web Vitals Report Adds Granular Scores In May 2020, Google added a core web vitals report (to replace the speed report) in Google Search [...] - Search Engine Roundtable
Daily Search Forum Recap: October 8, 2021 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Facebook’s failure highlights why email reigns How email marketers seized the chance to capitalize on the Facebook/Instagram outage. - Marketing Land
Google AdSense To Move To First-Price Auction - Expect No Impact Google announced that by the end of the year, Google will move AdSense from second-price to [...] - Search Engine Roundtable

October, 7 2021

Google Halloween Search Trends For 2021 via @sejournal, @MattGSouthern Google shares data about the top trending Halloween-related searches this year, such as most [...] - Search Engine Journal
Google takes stand against climate change deniers with new ads and monetization policy Advertisers, AdSense publishers and YouTube creators will be prohibited from running ads or [...] - Search Engine Land
Google Search Console Rich Results Status Reports Gets More Actionable Errors Google has added some detail to the Search Console rich results status report errors. These new [...] - Search Engine Roundtable
Google Rolls Out New Eco-Friendly Search Filters via @sejournal, @MattGSouthern New filters in Google Search can help users find the most eco-friendly options when it comes to [...] - Search Engine Journal
Google AdSense moves to a first-price auction model By the end of the year, advertisers can expect to pay the full amount of their bid instead of the [...] - Search Engine Land
AMP links in Google Search break with iOS 15 This bug should be resolved soon according to a Google spokesperson. - Search Engine Land
Google tackles pollution and competitors with Maps updates; Thursday’s daily brief Plus, the hallmarks of bad content marketing. - Search Engine Land
Built on GA4, Google announces the new Analytics 360 New features include the ability to create product line sub-properties, custom user roles and [...] - Search Engine Land
Google Local Pack Offer Label Attribute Google is testing a new icon or label attribute in the local pack for "offers." The icon [...] - Search Engine Roundtable
Google Tests Vertical Line Sitelinks Google is testing yet another format for its Sitelinks for both the organic search results and the [...] - Search Engine Roundtable
Google Boston Office Work View - Search Engine Roundtable

October, 6 2021

Google on Using CSS to Hide Internal Links via @sejournal, @martinibuster John Mueller points out the larger SEO problem inherent in using CSS to hide internal links - Search Engine Journal
Google Hints It Will Penalize Interlinked Link Schemes? Google's John Mueller posted a cryptic tweets this morning with a dark photo with the date, October [...] - Search Engine Roundtable
Google Search Console adds new rich results status reports errors Here are some details for the rich result reports from Google to help you perform better in the [...] - Search Engine Land
Google Tests Five Results In The Local Pack - A 5 Pack Google is possibly testing the local pack in a five pack form, with five local results. The local [...] - Search Engine Roundtable
Google Tests Search Refinements In Autocomplete Google is testing placing those search refinement bubbles directly in the Google suggest [...] - Search Engine Roundtable
Strategies to fuel your long-term growth Register for this webinar and gain insight into what’s challenging your clients or fellow [...] - Search Engine Land

October, 5 2021

Outbound Links to Authority Sites Good For SEO? via @sejournal, @martinibuster Google's John Mueller discusses the practice of linking out to authoritative sites for SEO purposes - Search Engine Journal
Google Ads Keyword Planner Tool With Trending Data Google is testing showing trending keyword data on the keyword planner tool. You can see from [...] - Search Engine Roundtable
Google Analytics 4 updates include data-driven attribution, machine learning models to fill in measurement gaps and a Search Console integration Google hasn’t said when it will deprecate Universal Analytics, but the updates and language [...] - Search Engine Land
We asked, you answered: Should Google add noindex support to robots.txt? Poll results In total, 84% of the 87 respondents said “yes,” they would like this feature. - Search Engine Land
How Google Search Handled The Facebook Outage Yesterday, as everyone knows, Facebook was offline for several hours, leading to huge financial [...] - Search Engine Roundtable
October 2021 Google Webmaster Report This month, we had the big Google Search On event where Google touted how it will be using MUM in [...] - Search Engine Roundtable
Google Ads With Larger Sitelinks Block Design Also A few weeks ago we reported that Google was testing a new layout and design for Sitelinks. The [...] - Search Engine Roundtable
Google Ads Bans High Fat Sugar Salt Food & Beverage Targeting Minors In UK & EU Google Merchant Center posted a new policy that prohibits advertising and promoting High Fat Sugar [...] - Search Engine Roundtable

October, 4 2021

FedJAX: Federated Learning Simulation with JAX Posted by Jae Hun Ro, Software Engineer and Ananda Theertha Suresh, Research Scientist, Google [...] - Google Research
Huge Google Search Ranking Algorithm Update On October 2nd & 3rd I know I sound like a broken record but yet again, we have another unconfirmed Google search [...] - Search Engine Roundtable
Google MUM Algorithm Can Do More than Rank Websites via @sejournal, @martinibuster Google's John Mueller said that the MUM algorithm can be applied to many parts of search, beyond [...] - Search Engine Journal
Google Tests Feature to Help Users Click from Websites to Competitors via @sejournal, @martinibuster Google announced an experimental Chrome feature makes it easy to access search results without [...] - Search Engine Journal
Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief Gotta, gotta be down because I want it all - Search Engine Land
Winning search marketing teams attend SMX Attend SMX online, November 9-10, to unify your teams… and unlock up to 20% off registration [...] - Search Engine Land
A shoppable TV screen with YouTube Whether kicking back with a movie or kicking their fitness routine into gear, more people are [...] - Inside Adwords
What marketers can do next time a major social network goes down Today's Facebook and Instagram outage is on track to be the longest ever. But there's a lot that [...] - Marketing Land
Google Is The Number One Search On Bing I believe one of the most searched on phrases at Google.com is the term [Google]. Well, the number [...] - Search Engine Roundtable
Google: When Redirecting For Geotargeting, Do Not Redirect Googlebot Google's John Mueller issued a PSA, public service announcement, the other day on Twitter saying [...] - Search Engine Roundtable
Google Search Drops Support For Internet Explorer 11 And So Can You Malte Ubl, a Technically a Software Engineer at Google, announced on Twitter that Google has [...] - Search Engine Roundtable
Google Ads Launches Offline Conversion Import (OCI) Helper Google announced a new tool to help you import your offline conversion data into Google Ads. Yes, [...] - Search Engine Roundtable
Daily Search Forum Recap: October 4, 2021 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

October, 3 2021

Google Search Ends Support For Internet Explorer 11 via @sejournal, @MattGSouthern Google Search is no longer supporting the Internet Explorer 11 web browser, as the company says: [...] - Search Engine Journal

October, 1 2021

Major Changes to a Website: Why Are You Even Doing It? via @sejournal, @martinibuster Google's John Mueller answers a question about migrating to WWW version of a site. Then he offers [...] - Search Engine Journal
Build Fewer but Stronger Pages or Create Lots of Pages? via @sejournal, @martinibuster Google's John Mueller compares content strategies and shows which are appropriate for different [...] - Search Engine Journal
Chrome tests Google side search in the browser Also, Journeys is a new feature in Chrome that clusters your browsing history in a new way. - Search Engine Land
Holiday Searches Start Early This Year, Microsoft Reports via @sejournal, @MattGSouthern Holiday shopping is starting early this year, and a new report from Microsoft aims to make [...] - Search Engine Journal
Does Sarcasm Still Confuse Google? via @sejournal, @martinibuster Google's John Mueller discusses how sarcasm can impact rankings and why sometimes content should [...] - Search Engine Journal
Using psychology and better data practices to get customers closer to purchase Optimizing campaigns with psychological insights saves times and makes you more competitive. - Marketing Land
Google pushes back FLoC testing to Q1 2022 Google has updated its Privacy Sandbox timeline, delaying testing for several APIs, including FLoC [...] - Search Engine Land
SEOs Noticing Google Search Console Crawled, Not Indexed Errors Even When Indexed Lily Ray posted on Twitter that many SEOs are noticing this and posting about it on Twitter with [...] - Search Engine Roundtable
Google Says URL Case Applies To Robots.txt Directives We've known for like two decades that Google does and can treat the same URL but with different [...] - Search Engine Roundtable
Google Ads Gains New Budget Reports Google announced new budget reports for Google Ads. Google said these new budget reports will [...] - Search Engine Roundtable