Archive of April, 2021

April, 17 2021

Google Answers: Is this Cloaking? via @sejournal, @martinibuster John Mueller explains why it's okay to block Google from seeing certain things on a web page - Search Engine Journal

April, 16 2021

Countries with Slow Internet Can Affect Core Web Vitals Scores via @sejournal, @martinibuster Google's John Mueller discusses Core Web Vitals calculations for sites with users from slow [...] - Search Engine Journal
The search dilemma: looking beyond Google’s third-party cookie death The ad tech and search industry are precarious that Google will use this as a new way to establish [...] - Search Engine Watch
One-star ratings on Google are deemed not defamatory and why that’s a problem It's crucial to have a solid review management strategy in place and for local SEOs to manage SMB [...] - Search Engine Land
Schwartz Wrote A Book On SEO - Search Engine Roundtable
Wrong Dates In Google Search Results Does Not Imply Site Quality Issues Google can show the wrong date in the search results snippets. We've covered this topic numerous [...] - Search Engine Roundtable
Google: User Generate Content Products Reviews Will Have A Hard Time Ranking Well Google's John Mueller implied that since the product reviews update has been rolled out, it will be [...] - Search Engine Roundtable
Google Ads Dynamic Exclusion Lists Coming Soon Google announced it will be rolling out in the coming weeks dynamic exclusion lists within Google [...] - Search Engine Roundtable

April, 15 2021

Google Lightning Talks: The State of SEO via @sejournal, @MattGSouthern A video in Google’s Lightning Talks series, titled the state of web search engine [...] - Search Engine Journal
Google Research Paper Reveals a Shortcoming in Search via @sejournal, @martinibuster New research highlights a little known area of information retrieval that Google hasn't quite [...] - Search Engine Journal
Google Ads to roll out dynamic exclusion lists in coming weeks Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content [...] - Search Engine Land
Google Says Cache View Is An Unmaintained Legacy Feature Google's Martin Splitt said something we all know to be true for a while now, he said on Twitter [...] - Search Engine Roundtable
Conversion modeling through Consent Mode in Google Ads Last year, we introduced Consent Mode , a beta feature to help advertisers operating in the [...] - Inside Adwords
Automation isn’t about what machines can do for you, it’s about what you can do together Automation puts new capabilities at our fingertips, but success will remain out of reach if you [...] - Search Engine Land
Google Ads Insights Page Available To All After several months of teasing and testing and rolling out betas, the new Insights page is now [...] - Search Engine Roundtable
Google Search Tweaks Knowledge Panel & Filter Design Yesterday Google tweaked the design for when it shows knowledge panel information in the search [...] - Search Engine Roundtable

April, 14 2021

Google Ads rolling out auto-applied recommendations Make sure to routinely check your opt in settings for this change and watch the history tab. - Search Engine Land
Searching for the way forward I can’t think of a time when technology has been able to be more helpful to more people, [...] - Inside Adwords
Upcoming changes to FeedBurner Feedburner is making several upcoming changes to support the product's next chapter. This post [...] - Google Webmaster Central
5 new ways Google Assistant can make the day a little easier Spring is here, and with it, a helping hand from Google Assistant. Today we're introducing five new [...] - Inside Adwords
Google My Business: Edit Your Profile, Hours, Photos & More From Web Search In 2017, Google My Business began adding features to let business owners manage their local [...] - Search Engine Roundtable
Google Soft 404 Detection Bug May Be Causing Ranking Issues In Google Search Over the past several days, I think starting around April 9th, Google made some change to how it [...] - Search Engine Roundtable
Google Podcast On Search Serving, Debugging SEO, Hreflang Complexities & More Google's John Mueller, Gary Illyes and Martin Splitt published another Search Off The Record [...] - Search Engine Roundtable

April, 13 2021

Google: Break YMYL & Non-YMYL Content Into Separate Sites If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may [...] - Search Engine Roundtable
Google Image Search Does Not Index CSS Background Images Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be [...] - Search Engine Roundtable
Report: Google Local Reviews Not Publishing There are numerous reports of reviews not publishing and going live in the Google local results. [...] - Search Engine Roundtable
Google Page Experience Algorithm Update Won't Be Real Time The upcoming Google Page Experience Update which is suppose to launch next month is not going to be [...] - Search Engine Roundtable

April, 12 2021

Google: If Blocking a Country’s Traffic, Don’t Block Googlebot via @sejournal, @MattGSouthern Google's John Mueller advises site owners to be careful not to block Googlebot if they choose to [...] - Search Engine Journal
How Often Is Core Web Vitals Ranking Factor Calculated? via @sejournal, @martinibuster Is the Core Web Vitals ranking factor updated on a real-time basis or is it rarely updated? - Search Engine Journal
Bug in How Google Detects Soft 404s May Be Causing Traffic Losses via @sejournal, @martinibuster A recent update to how Google detects soft 404s is resulting in innocent websites losing their [...] - Search Engine Journal
Google Product Reviews Update Was Really Big For Affiliates & Review Sites Last Thursday, Google began rolling out the new Google Products Reviews Update - I covered [...] - Search Engine Roundtable
Building for the future: Google Marketing Livestream May 27, 2021 Businesses play a critical role in helping our communities thrive. As the world around us continues [...] - Inside Adwords
Google Has Changed Cumulative Layout Shift Metric Google has made changes to how it calculates the CLS, cumulative layout shift, metric within core [...] - Search Engine Roundtable
Announcing the Sustainable Monetized Websites video series The new series Sustainable Monetized Websites is now available on the Search Central and the Google [...] - Google Webmaster Central
Google: After Rendering; Focus On If Your Site Adds Value Over Others Gary Illyes from Google said when it comes to ranking in Google, it is often not about your core [...] - Search Engine Roundtable
The business imperative behind inclusion and diversity “Without talent you don't have an agency,” said Dr. Tucker. - Search Engine Land

April, 11 2021

Google Discover Now Excludes 5 Kinds of Content via @sejournal, @martinibuster Google Discover is excluding Satire and four other types of content. There is a report of [...] - Search Engine Journal

April, 10 2021

Google On Optimizing Web Stories For Search Results via @sejournal, @MattGSouthern Google's latest Lighting Talks video focusing on doing SEO for web stories and tracking how they [...] - Search Engine Journal

April, 9 2021

Monster Mash: A Sketch-Based Tool for Casual 3D Modeling and Animation Posted by Cassidy Curtis, Visual Designer and David Salesin, Principal Scientist, Google Research [...] - Google Research
Google Product Reviews Update: A New Search Algorithm Update Hits The Shelves Google has announced a new search ranking quality algorithm update to its search engine it is [...] - Search Engine Roundtable
Google Search Console performance report image impression change Google changed how it counts impressions for image search in the performance reporting, you may [...] - Search Engine Land
Privacy-first web advertising: a measurement update In January, we shared how Google’s advertising teams have been evaluating the proposals in [...] - Inside Adwords
Google Search Console Performance Report Image Metrics Algorithm Updated On April 6th, Google said it made an update to "the algorithm for counting image impressions [...] - Search Engine Roundtable
Take a look at these pandemic pastimes I've never spent as much time at home as I have in the last year. Of course, I'm not the only one. [...] - Inside Search
Google Discover New Guidelines Won't Show These Types Of Content Google updated its Google Discover guidelines to specify that it won't show "content that's [...] - Search Engine Roundtable

April, 8 2021

Google announces product reviews algorithm update Google has released a new quality algorithm update that promotes outstanding product reviews. - Search Engine Land
What creators should know about Google’s product reviews update Google Search is always working to show the most useful and helpful information possible, [...] - Google Webmaster Central
Google Product Reviews Update Goes Live in Search Results via @sejournal, @MattGSouthern Today Google launches the product reviews search algorithm update, designed to rank [...] - Search Engine Journal
The concerning future of the resilient keyword It's time to rethink the role of the PPC keyword based on changes in user search behavior. - Search Engine Land
Google My Business: Phone Numbers Not Allowed In Google Posts Google has posted a new content policy within its Google Posts help documents that specifically [...] - Search Engine Roundtable
Clubhouse: popular kids’ hangout or a true asset for brands’ community building? Is Clubhouse really worth the hype? Explore how brands can use Clubhouse to build an online [...] - Search Engine Watch

April, 7 2021

Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings via @sejournal, @MattGSouthern Google's John Mueller advises that changing publishing dates on web pages will not improve search [...] - Search Engine Journal
Improved data filtering and comparison on Performance reports This post describes a new way to filter data on the Search Console Performance reports: regular [...] - Google Webmaster Central
Google Search Console adds regular expression support and more data filtering to Performance reports More ways to slice and dice your organic search data in Google Search Console. - Search Engine Land
Is Yahoo Answers Shutting Down An Opportunity For SEOs? Yahoo Answers has been a staple of the internet for over 15 years, since June 28, 2005. Now, Yahoo [...] - Search Engine Roundtable
Google updates Merchant Center product data specifications This year’s updates focus on improving the quality of product information across both paid [...] - Search Engine Land
SEOs Rejoice: Google Search Console Gains Regular Expressions & More Data Filters After many months of Google teasing us that Google Search Console will gain support for regular [...] - Search Engine Roundtable
Announcing the 2021 Research Scholar Program Recipients Posted by Negar Saei, Program Manager, University Relations In March 2020 we introduced the [...] - Google Research
Google: Staging Sites Should Use Authenticated User/Passwords To Block Indexing Google's John Mueller said again that the best method to block Google from crawling and then [...] - Search Engine Roundtable

April, 6 2021

How Long it Takes to Re-rank a Site with Fixed Quality Issues via @sejournal, @martinibuster Google's John Mueller answers how long it takes to re-rank a site with quality issues that were [...] - Search Engine Journal
Google Ads’ continuous audience sharing is now available from sub-accounts When enabled, existing and new remarketing lists you create from sub-accounts are automatically [...] - Search Engine Land
Video experiments boost creative performance on YouTube Experimentation should be a critical part of any successful marketing strategy . Relying on proven [...] - Inside Adwords
Google and SEO: The Adversarial and Evolutionary Tale The other day I saw Paul Haahr, a Google Search engineer vet, retweet something shared by Daphne [...] - Search Engine Roundtable
Prabhakar Raghavan, Google’s head of search appoints new leads Elizabeth Reid to lead core search experiences, Cathy Edwards to lead Apps, News Discover and [...] - Search Engine Land
Google My Business Bug Dropping Some Businesses In The Middle Of The US There has been this ongoing bug with Google Maps / Google My Business where for some service area [...] - Search Engine Roundtable
Google Image Search Does Not Using Cloud Vision AI Sean Brattin asked Google's John Mueller a couple of months ago if Google uses Cloud Vision AI [...] - Search Engine Roundtable
Google Related Searches With Text Icon Near Graphic Icon A few years ago, Google began displaying for some related searches (also people also ask flavors) [...] - Search Engine Roundtable
Daily Search Forum Recap: April 6, 2021 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Search Cameos For Product Searches Google first launched what it called cameos, selfie style videos from well-known people, back in [...] - Search Engine Roundtable
Original Retro Microsoft Logo - Search Engine Roundtable

April, 5 2021

Local is now digital: Understanding the new local shopper COVID-19 has fundamentally changed how consumers shop worldwide; they rely more on the Internet to [...] - Inside Adwords
Google Begins Testing FLoC In Chrome Google announced it has begun testing FLoC, Federated Learning of Cohorts, in Chrome. Specifically [...] - Search Engine Roundtable
Third-Party Bot Traffic Does Not Directly Impact Your Google Rankings A webmaster asked on Twitter if having "a lot of bot traffic coming in" and if that bot [...] - Search Engine Roundtable
April 2021 Google Webmaster Report It was yet another busy month in terms of Google algorithm updates, all of which are unconfirmed. [...] - Search Engine Roundtable
Shark In The Google Search Console Report - Search Engine Roundtable
Daily Search Forum Recap: April 5, 2021 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Fake COVID Vaccine Ads Hit Google Despite all of Google's efforts to remove and prevent vaccine misinformation, some do slip through [...] - Search Engine Roundtable
Vlog #114: Fay Friedman On E-Commerce SEO vs Other SEO & Common SEO Audit Issues I met up with the Director of SEO and Marketing of AJH Co, Fay Friedman, in a nice park in New [...] - Search Engine Roundtable

April, 2 2021

Reputation attack sites have plummeted in Google, but can still harm Sites like Ripoff Report, Pissed Consumer and Complaints Board are still a danger for businesses [...] - Search Engine Land
Mobile-first and Core Web Vitals: connecting the dots for page experience success As of March, some industries are more prepared than others when it comes to Google’s [...] - Search Engine Watch
Google's John Mueller Answers Five SEO Questions In Less Than Two Minutes Google's John Mueller answered five different SEO related questions in a video less than two [...] - Search Engine Roundtable
Rand Updates Metrics On Zero Click Study; Google, It's Now Your Turn Rand Fishkin posted on Twitter several updated stats and information around his most recent [...] - Search Engine Roundtable
Google: We Can Recognize & Understand Pagination Through Internal Links I am still not over losing rel prev/rel next and Google's John Mueller was asked about it on a [...] - Search Engine Roundtable
Google Crawl Budget Can Include All Your Subdomains Google's John Mueller said when it comes to crawl budget, it is possible that Google may group your [...] - Search Engine Roundtable
Google: Core Web Vitals Does Not Need To Be Met For Top Stories Inclusion I covered this the other day but it needs to be pulled out and emphasized as its own story. Google [...] - Search Engine Roundtable
Google Search Has Themes For Easter and Passover If you go to Google on desktop or mobile and search for [easter] and/or [passover] you will get a [...] - Search Engine Roundtable
I â�¡ Google Pie - Search Engine Roundtable
Daily Search Forum Recap: April 2, 2021 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

April, 1 2021

Google My Business Suspension Email Notifications In July 2020 Google told us they would begin to notify businesses when they are suspended from [...] - Search Engine Roundtable
Google Knowledge Panels Can Show Competitors As Alternatives So you get this fancy knowledge panel for your company name and/or product names and people search [...] - Search Engine Roundtable
Google New Label For Local Business Reviews Now Live Back in December we reported Google was testing a "new" label in the local business [...] - Search Engine Roundtable
Google Search More Critical Of E-Commerce Sites That Sell Medical Equipment Google's John Mueller said in the Friday webmaster hangout said that "especially for medical [...] - Search Engine Roundtable
Daily Search Forum Recap: April 1, 2021 Here is a recap of what happened in the search forums today... - Search Engine Roundtable