Your Ad Here
Ask us for a quote: info@searchherald.com

The Search Herald

Only the most important SEO news

VOL. XII, No. 4089 - Archive
PRICE: make a donation!

Google Can Lose Faith In Sites Based On Low Value Programmatic SEO

Google's John Mueller went off again on programmatic SEO, this time saying that programmatic SEO can "often leads to a site that's either spam, borderline spam, or low quality," he wrote. [...] Search Engine Roundtable

New Google Ads Automated Promotions

Google Ads posted a new help document about automated promotions that describes how Google Ads can and does automatically identify and apply active promotional offers directly from your website. Search Engine Roundtable

Google Search Booking Partner Prices Are Customized

Google's new DMA booking search widgets now carry a disclaimer to explain that the prices listed in that block are customized "based on factors such as your device type." It is unclear [...] Search Engine Roundtable

Google Merchant Center Shows AI Prompts For Top Performance Insights

Google accidentally showed the prompts it uses for some of the insights reports within Google Merchant Center. Instead of providing an easy-to-digest summary of the top product that drove your [...] Search Engine Roundtable

Google Shopping Ads Have A Reverse Crocodile Effect With AI Overviews

Since Google added AI Overviews to Google Search, many of us have been experiencing what some call the crocodile effect, also known as the great decoupling. But according to new data, the opposite [...] Search Engine Roundtable

Site Rules For Applebot-Extended Are Not Considered In Ranking For Search

Apple has updated its help documentation for Applebot over the weekend and added a single line at the end that reads, "Site rules for Applebot-Extended are not considered in ranking for [...] Search Engine Roundtable

Google AI Overviews Get A Character Counter Tool

Google will now give you an interactive widget within AI Overviews for when you are looking for a simple character counter website. Websites that offer character counting service features are in [...] Search Engine Roundtable

Google tests traditional Search campaigns in AI Mode

Google is testing exact and phrase match Search ads in AI Mode when users show clear, direct intent. Search Engine Land

Daily Search Forum Recap: September 7, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

AI Overviews may be affecting Shopping ad CTR and impressions

AI Overviews may be reducing Shopping ad impressions while concentrating clicks among higher-intent searches. Search Engine Land

NEW Why growing restaurant chains win at local search and AI visibility by SOCi

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, social, and AI. Search Engine Land

NEW How to build an AI governance framework for SEO

From hallucinated metrics to exposed customer data, here’s how to spot common AI risks and put practical guardrails in place. Search Engine Land

NEW The 11x ROAS account that lost money on every order

High ROAS can mask negative contribution, weak incrementality, and costly inventory decisions. Here's how to measure what really matters. Search Engine Land

NEW Google says DMA changes in EU resulted in worse degradation of search quality ever

Google said "the changes mark the largest reduction in quality of service ‌at the world's most popular internet search engine in its 29-year search history." Search Engine Land