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The Search Herald

Only the most important SEO news

VOL. XI, No. 3945 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

New Google Search Console Message Glitch Gives SEOs A Scare via @sejournal, @martinibuster

A Google Search Console glitch resulted in a message to site owners implying that impressions have only just started being reported. Search Engine Journal

Google Just Made It Easy For SEOs To Kick Out Spammy Sites via @sejournal, @martinibuster

Google just handed SEOs a new way to hit spammy sites with manual actions and get them deindexed from search results. Search Engine Journal

Google Confirms Confirming Search Console Email Is A Bug

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug. Search Engine Roundtable

Microsoft Advertising SOAP API Being Retired Jan 31, 2027

Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will be fully retired on January 31, 2027. Search Engine Roundtable

The new PPC playbook: From media buyer to profit engineer

Platforms run the tactics. Your value now comes from data strategy, business alignment, and owning performance beyond the ad account. Search Engine Land

Google spam reports can now be used for manual actions

Plus, the text you use in your report may be shared with the reported site. Search Engine Land

Google to retire Dynamic Search Ads in favor of AI Max

Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max. Search Engine Land

Google: We May Use Spam Report Submissions For Manual Actions

Google has posted a clarification that says it now "Google may use spam report submissions to take manual action against violations." The update was posted here and added to the report spam [...] Search Engine Roundtable

Google Posts Repeat Posts Feature Now Live

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts. Search Engine Roundtable

Google Ads Consolidating Enhanced Conversions With On/Off Switch

Google sent out emails the other day to some advertisers that may be impacted by changes coming to enhanced conversions for web or enhanced conversions for leads. Google said they will be simplifying [...] Search Engine Roundtable

We’re upgrading Dynamic Search Ads to AI Max

AI Max is moving out of beta, with improved performance quality across targeting and creative capabilities along with more enhanced controls. Inside Adwords

Agentic engine optimization: Google AI director outlines new content playbook

A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content. Search Engine Land

Your homepage matters again for SEO — here’s why

As AI reduces clicks to content pages, more users arrive via branded search. Here’s how to guide them from entry to conversion Search Engine Land

Daily Search Forum Recap: April 15, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable