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The Search Herald

Only the most important SEO news

VOL. XI, No. 3902 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Googlebot: What it is, how it works & how to optimize

Learn how Googlebot crawls, renders, and indexes your site. See every crawler type, how crawl budget works, and the technical fixes that improve visibility. Search Engine Land

VRC Non-Skip ads are now generally available, allowing brands to reach TV audiences with Google AI.

VRC Non-Skip ads are now generally available globally in Google Ads and Display & Video 360. Inside Adwords

Google AI Generated Landing Page Patent Is Limited To Shopping & Ads via @sejournal, @martinibuster

Google's landing page generator patent is limited to low conversion shopping pages, product feeds and advertising. Search Engine Journal

Google’s Titans And MIRAS: Significant Advancement In Long-Context AI via @sejournal, @martinibuster

Google's Titans architecture and MIRAS framework enable AI to handle massive amounts of data and work faster. Search Engine Journal

Google launches VRC non-skip ads globally

VRC Non-Skip ads are now globally available in Google Ads, giving advertisers AI-optimized, non-skippable reach on YouTube CTV screens. Search Engine Land

4 CRO strategies that work for humans and AI

Before overhauling your CRO for AI, focus on fundamentals. Clear messaging, strong UX, and technical hygiene still do the heavy lifting. Search Engine Land

How Google Search & Google Discover Picks Image Thumbnails

Google updated its image SEO best practices and Google Discover documentation to clarify how Google picks a preferred image thumbnail for Google Search and Google Discover. Google wrote it "uses [...] Search Engine Roundtable

Google Updates Alcohol, Prescription Drugs, Gambling & Government Policies

Google has updated or is updating a number of Google Ads and Google Merchant Center policies. This goes across alcohol, prescription drugs, gambling and games and government documents and services [...] Search Engine Roundtable

Google Help Document On Universal Commerce Protocol (UCP) Checkout

Google has published a new help document titled About the Universal Commerce Protocol (UCP) and UCP-powered checkout feature on Google. This was published in the Google Merchant Center help [...] Search Engine Roundtable

Content marketing in an AI era: From SEO volume to brand fame

AI is collapsing informational SEO. Learn why discoverability is now an economic problem — and how to build fame beyond traffic. Search Engine Land

Google AI Mode Sidebar Links Don't Pass Referrers - Google To Fix

Google AI Mode doesn't always pass referrer data from the links on the sidebar. This is supposedly being looked at by the Google Search team and hopefully will be fixed soon, if not, already. Search Engine Roundtable

Google Knowledge Panels With Colored Table Elements Sections Rolling Out

Google seems to be rolling out colorful sections in the knowledge panels. Sometimes you will see gray, sometimes blue, sometimes orange and sometimes green and maybe more. We saw this on mobile over [...] Search Engine Roundtable

Google Ads’ three-strikes system: Managing warnings, strikes, and suspension

Google can suspend your account after three policy strikes in 90 days. Here’s how the warning system works and how to keep your ads running. Search Engine Land

Daily Search Forum Recap: March 3, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable