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The Search Herald

Only the most important SEO news

VOL. XII, No. 4078 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Cloudflare Says EmDash Version 1.0 Is Releasing Soon via @sejournal, @martinibuster

Cloudflare's EmDash CMS, the spiritual successor to WordPress, is set to release version 1.0 soon after proving itself on their high traffic blog. Search Engine Journal

Reports Indicate Google’s Spam Update Focused On SEO AI Content via @sejournal, @martinibuster

Google's recent Spam Update may have partially focused on catching mass-generated SEO AI content. Search Engine Journal

Google To Charge For Missed & Subsequent Calls On LSAs

Google sent out emails to some advertisers notifying them that starting October 1st, Google Local Service Ads will charge for some missed and subsequent calls over the platform. "On October 01, [...] Search Engine Roundtable

Google Shows AI Overviews Above Stock Charts For Stock Price Queries

Google seems to be showing AI Overviews at the top of the search results page when you specifically search for stock price queries - such as for [GOOG stock] or [MSFT stock] and so on. I was able to [...] Search Engine Roundtable

Google Ads Tests Loading Sponsored Results Using Gemini With Animation

Google Ads is testing loading the sponsored results in the mobile search results interface with an animation. It shows that Gemini is also involved by saying, "Evaluating sponsored results" [...] Search Engine Roundtable

Google: There Is Nothing Special To Do For Generative AI Responses In Search

Google's John Mueller said on Bluesky that there is nothing special for one to do for generative AI responses within Google Search. He wrote, "from our POV there's nothing really special you [...] Search Engine Roundtable

Google Says Google's Crawlers Don't Parse JSON

Gary Illyes from Google reiterated this morning that Googlebot, Google's crawler, does not parse JSON files. Instead, Googlebot just downloads the files and then the indexer does the rest. Search Engine Roundtable

Google Copyable Emojis In AI Overviews

About a year ago, Google added the ability to copy emojis directly from the search results in an answer box. Now, Google is also showing copyable emojis to AI Overviews in the Google Search results. Search Engine Roundtable

What 1.8 million Google Business Profiles tell us about local SEO success

Specific primary and additional categories, plus complete profiles, correlate with stronger local rankings. See what the data reveals. Search Engine Land

Daily Search Forum Recap: August 25, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

How to turn an SEO backlog into a roadmap

SEO roadmaps should tie business goals to ownership, capacity, impact, and measurement. Otherwise, you’ve built a backlog. Search Engine Land

5 ways to upgrade your home decor with Google Search

Learn how to use Google Search tools to find home decor inspiration, shop for furniture, and tackle DIY projects. Inside Search

Google expands direct booking for Local Services Ads

Google is expanding LSA direct booking to more than 500 partners, making it easier for customers to book straight from ads. Search Engine Land

Google Local Services Ads will charge for some missed calls starting Oct. 1

Google will start charging Local Services Ads advertisers for some missed and follow-up calls that qualify as valid leads from Oct. 1. Search Engine Land