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Search Engine Land
How to measure intent gaps using Google Search Console data
Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.
Search Engine Land
YouTube tests 90-second unskippable ads on TVs
YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns.
Search Engine Land
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers
Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility.
Search Engine Land
Dell: Agentic AI is growing, but search still wins
Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success.
Search Engine Land
Google Ads drops Display and Video planning from Performance Planner
Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.
Search Engine Land
What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern
An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains.
Search Engine Journal
Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern
SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others.
Search Engine Journal
Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster
Google's Mueller answers whether links pass negative signals and says unhelpful links may be ignored.
Search Engine Journal
Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes
On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its [...]
Search Engine Roundtable
Paid media efficiency: How to cut waste and improve ROAS
Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement.
Search Engine Land
LLM nudges: The hidden force behind AI-driven journeys
Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey.
Search Engine Land
Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
Search Engine Land
Google Ads simplifies enhanced conversions into a single switch
Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers.
Search Engine Land
Hashtags explained: What they are and how to use them
Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability.
Search Engine Land