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The Search Herald

Only the most important SEO news

VOL. XI, No. 3886 - Archive
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Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. Search Engine Journal

NEW Daily Search Forum Recap: February 18, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Ads Recommendations Doc About The Results Tab

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them. Search Engine Roundtable

NEW How to apply ‘They Ask, You Answer’ to SEO and AI visibility

AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales. Search Engine Land

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals. Search Engine Land

NEW 44% of ChatGPT citations come from the first third of content: Study

ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds. Search Engine Land

Google: Allowing Opting Out Of AI Overviews Is A Huge Engineering Project

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google's Sulina Connal said at the FT Strategies [...] Search Engine Roundtable

How to create a persona GPT for SEO audience research

Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews. Search Engine Land

Meta adds Manus AI tools into Ads Manager

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization. Search Engine Land

NEW Google launches more visible links in AI Overviews and AI Mode

These links appear as pop ups as you hover your mouse over them. Search Engine Land

Google Ads tool is automatically re-enabling paused keywords

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense Search Engine Land

NEW Hover Pop Up Links Official In Google AI Overviews & AI Mode

Earlier this month, we covered Google testing what we called contextual overlay link cards in AI Overviews and AI Mode. Well, Google officially began rolling them out yesterday, and they are more [...] Search Engine Roundtable

Google Warns Not To Serve "Not Available" With JavaScript

Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available. It can lead Google to believe the page does not [...] Search Engine Roundtable

Why AI optimization is just long-tail SEO done right

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win. Search Engine Land

Google AI Mode Ask About Feature Now Triggers On Overlay

Google AI Mode has this feature where you can ask about a specific product, it is called "Ask about." Now when you hover over a product, the "Ask about" will overlay so you can [...] Search Engine Roundtable