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Only the most important SEO news
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
Search Engine Land
Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
Search Engine Journal
Google drops $50K ad spend requirement for Lead Form assets
Google broadens access to it's native lead generation format while adding new integrations and simplifying eligibility requirements.
Search Engine Land
Google confirms Local Inventory Ads will be enabled by default
Google has confirmed that Local Inventory Ads will be enabled by default for all Shopping campaigns starting Aug. 31
Search Engine Land
Google’s Liz Reid Discusses Persistent Autonomous Search via @sejournal, @martinibuster
Google's Liz Reid discussed persistent search, a profound change to how users interact with search. A patent describes six triggers.
Search Engine Journal
How category framing changes which brands AI recommends
The language your customers use to search can shape your brand's AI visibility. Learn what new research reveals about category coding.
Search Engine Land
Google Ads Google Analytics Bulk Linking
Google Ads is testing a new bulk linking option to attach your Google Analytics account to multiple Google Ads accounts.
Google has this new prompt that says "Save Time with Bulk Linking" [...]
Search Engine Roundtable
Bing Tests Open Sitelinks Button In Search
Microsoft Bing is testing an open button that says the site domain and when clicked, shows you sitelinks from that domain on the right side. You can then close out the sitelinks, if you want, or [...]
Search Engine Roundtable
Bing Tests Image Section In Shopping Panel
Microsoft seems to be testing a new image section in the Bing Search shopping panel.
Sometimes Bing will add a section at the top of the page for shopping results, here is an image section within [...]
Search Engine Roundtable
Schema for AI search: How to identify and prioritize entity gaps
Schema markup does more than power rich results. Build a knowledge graph, assess entity coverage, and find gaps in AI understanding.
Search Engine Land
Google Local Services Ads Transitioning To Google Ads Platform
Google announced it is transitioning the Google Local Service Ads platform into the main Google Ads platform throughout this year.
With that, Google is making a new and specialized Performance Max [...]
Search Engine Roundtable
Google Updates Performance Max Doc: AI Generates Text Customization & More
Google made several changes to the About Performance Max campaigns help document. Most of it just seems like grammatical updates but Google did update the Text customization section to say [...]
Search Engine Roundtable
The new SEO rules for bloggers in 2026: Why clarity matters in AI search
Forget AI plugins, word counts, SEO scores, and fake freshness. Focus on better content, stronger connections, and less friction.
Search Engine Land
Daily Search Forum Recap: July 21, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Local Service Ads are transitioning to the [...]
Search Engine Roundtable
3.5 Flash-Lite Rolling Out In Google Search
Google said Gemini 3.5 Flash-Lite is designed for both low-latency tasks and tasks where high throughput is critical for developers workflows, like agentic search.
Search Engine Land