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The Search Herald

Only the most important SEO news

VOL. XI, No. 3933 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Build your marketing ark: A framework for AI, empathy, and design

Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify decisions and improve marketing performance. Search Engine Land

Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files via @sejournal, @martinibuster

Google's John Mueller answers question of whether splitting a sitemap is worth the extra work. Search Engine Journal

Why AI search is your new reputation risk and what to do about it

From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and how to audit, correct, and influence them. Search Engine Land

Grokipedia Continues To Drop in Search Visibility And AI Search Visibility

In February I shared how Grokipedia started dropping heavily in Google after initially surging. It became yet another example of what I call "Mt. AI". That's when sites scaling heavily with [...] Search Engine Roundtable

Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads

Turn search intent into profit by routing queries from discovery to high-performing terms across Google and Amazon Ads. Search Engine Land

Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO via @sejournal, @martinibuster

Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry about it. Search Engine Journal

If you can’t say what problem your brand solves, AI won’t either

AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer. Search Engine Land

Google is fixing a Search Console bug that inflated impression counts

Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks. Search Engine Land

NEW Guest post outreach in 2026: A proven, scalable process

Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with a repeatable outreach workflow. Search Engine Land

NEW GSC Logging Error Yielded Inflated Impressions Since May 2025

Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, [...] Search Engine Roundtable

NEW How to produce content that naturally builds AEO clout

Backlinks still matter, but authority now extends to mentions and citations. Learn how to create content that earns both in AI search. Search Engine Land

NEW How to design content that AI systems prefer and promote

See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused. Search Engine Land

NEW SEO in 2026: Higher standards, AI influence, and a web still catching up

Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex. Search Engine Land

NEW Bing, not Google, shapes which brands ChatGPT recommends

Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT. Search Engine Land