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Only the most important SEO news
NEW Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
Search Engine Land
What incrementality really means in affiliate marketing
Some affiliates claim incremental sales but only intercept checkout customers. Learn how to spot partners that drive real revenue.
Search Engine Land
LinkedIn updates feed algorithm with LLM-powered ranking and retrieval
The new feed system will analyze what users read, like, and discuss to connect related topics and push insightful posts to wider audiences.
Search Engine Land
Google tests “Sponsored Shops” blocks in Shopping results
“Sponsored Shops” in Google Shopping could shift competition from individual products to full store visibility within Google Shopping results.
Search Engine Land
How AI is impacting local search and what tools to use to get ahead
Understand AI’s role in local SEO: See how AI is changing local results, user behavior, and optimization strategies — and explore the top tools to use now.
Search Engine Land
How Google’s Universal Commerce Protocol could reshape search conversions
Google’s new protocol enables purchases inside Gemini and AI search. Here’s how it works and how to prepare your feeds and infrastructure.
Search Engine Land
Google Ads Editor 2.12 adds creative control and campaign flexibility
The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns in Google Ads Editor.
Search Engine Land
Why social search visibility is the next evolution of discoverability
Consumers increasingly search on TikTok, YouTube, and Reddit. Learn why social platforms are becoming critical discovery channels for brands.
Search Engine Land
5 competitive gates hidden inside ‘rank and display’
The annotation, recruitment, grounding, display, and won gates determine which content AI engines trust and recommend. Here’s how it works.
Search Engine Land
How nonprofits can build a digital presence that actually drives impact
From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact.
Search Engine Land
Google says AI Mode stays ad-free for Personal Intelligence users
Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features.
Search Engine Land
Google expands Personal Intelligence to AI Mode, Gemini, Chrome
Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome.
Search Engine Land
Yahoo CEO: Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search.
Search Engine Land
Bringing the power of Personal Intelligence to more people
We're expanding Personal Intelligence across AI Mode in Search, the Gemini app and Gemini in Chrome.
YouTube tests sticky banner after ad skip
YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view.
Search Engine Land