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The Search Herald

Only the most important SEO news

VOL. X, No. 3512 - Archive
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Google Local Reviews Decreasing Over Past 24 Hours

I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number. Search Engine Roundtable

What is ChatGPT and why SEOs should care

See how ChatGPT helps SEOs save time, improve workflows, and tackle tasks like keyword research, content creation, and technical audits. Search Engine Land

Report: Google AI Overviews Are Killing Click Through Rates

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, [...] Search Engine Roundtable

More Details & Screenshots Of Google's AI Mode

In December, we reported that Google was experimenting with something they call AI Mode. Well, now, we have more details and even screenshots of AI Mode in Google Search. Search Engine Roundtable

Google Says People Know When Author Bios Are For SEO Purposes

John Mueller from Google wrote on Bluesky, "and let's be honest, people can tell when author bios are used purely as an SEO tactic. It's kinda awkward, not reassuring." This was in [...] Search Engine Roundtable

Google Market Share Slips, AI Referrals & Regional Search Engines Rise via @sejournal, @MattGSouthern

Google leads organic search with 94.8% traffic, but AI tools and smaller engines show growing competition. Search Engine Journal

ChatGPT Search More Open; Google Expands Gemini 2.0 & Microsoft Think Deeper in Copilot

OpenAI announced big news that its ChatGPT Search service is now open and no longer requires a login or an account. It comes the same day that Google expanded access to Gemini 2.0 to all users and [...] Search Engine Roundtable

Google’s Advice on Fixing Unwanted Indexed URLs via @sejournal, @martinibuster

Google's John Mueller offers advice on dealing with indexed URLs that shouldn't be indexed Search Engine Journal

Is rank tracking dead? Why Google’s new rules are changing the game

Google’s latest move forces SEOs to rethink how they measure success. Here’s what you should be focusing on now. Search Engine Land

Google organic and paid CTRs hit new lows: Report

Google AI Overviews are contributing to the organic decline. But paid ad CTRs are down with or without AI Overviews shown. Search Engine Land

Google Search Ranking Volatility Hits February 4th & 5th

I am seeing a lot of renewed chatter within the SEO industry of a possible unconfirmed Google search ranking update touching down in the past 24-hours or so. The weird thing is that the tools are [...] Search Engine Roundtable

Alphabet Google Ad Revenue Up 10% Again, Hitting $72.5 Billion

Google / Alphabet reported its Q4 2024 earnings last night, where its ad revenue hit $72.46 billion, up 10.6% from last year's quarter of $65.52 billion. Google's revenue was up 12% with $96.47 [...] Search Engine Roundtable

Google AI Overviews With Detailed Comparison Mode

Google AI Overviews are now able to show super detailed comparison within Google Search. If you search for two very specific models, Google may give you a ton of details directly in the AI Overview. Search Engine Roundtable

Microsoft Advertising Lists Performance Max & Feature Updates

Microsoft published its new Microsoft Advertising features that it released over the past month. This goes across Performance Max tools, reporting, new values, targeting, and more. Search Engine Roundtable

Google Ads simplifies conversion tracking with new tag manager feature

The new Google Ads form tracking in Tag Manager enables codeless conversion event creation for advertisers with minimal technical setup. Search Engine Land