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The Search Herald

Only the most important SEO news

VOL. XI, No. 3945 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

How Google’s removal tools work for SEO and reputation management by Erase Technologies

A practitioner’s guide to deindexing, removal requests, and managing client search results. Search Engine Land

Google Lists 9 Scenarios That Explain How It Picks Canonical URLs via @sejournal, @martinibuster

Google's John Mueller lists nine scenarios that lead Google to choose one URL as the canonical over another. Search Engine Journal

Google Ads MCC hacked? Here’s what to do immediately

Here’s a look at how an MCC hack unfolds, what attackers change once inside, and how teams can recover access and clean up the damage. Search Engine Land

Google Search Goes After Back Button Hijacking With New Spam Penalty

It's been a while since Google has come out with a new search spam policy and penalty to accompany it with and now we have a new one, "back button hijacking." Back button hijacking is [...] Search Engine Roundtable

Google Can Handle Multiple URLs To A Page But Why Make It Harder

Google's John Mueller said on Reddit that Google can handle and deal with having multiple URLs for a single web page, but it is not a good practice. He said it makes it harder for Google and Google [...] Search Engine Roundtable

Google Business Profile Updates Identity Change Policy Language

Google has made some changes to the Google Business Profile policy document, specifically the identity change section. It is now much more descriptive than before. Search Engine Roundtable

Google Is Aware Of And Warns Against Self-Serving Listicles

As part of an article from The Verge taking aim at SEOs, Google says that they are aware of self-serving listicles and work to prevent this abuse from impacting results. Search Engine Roundtable

Google Ads & Google Analytics Data Controls Update

Google posted an update for the Google Ads and Google Analytics data controls yesterday where changes will be coming to the sources of the data. Google said this is to "simplify data controls [...] Search Engine Roundtable

Google Ask Maps is moving from listings to recommendations

New tests show Ask Maps is guiding users with recommendations, shifting how businesses get surfaced and how local rankings are influenced. Search Engine Land

Why topical authority isn’t enough for AI search

AI systems don’t just evaluate content. They choose between entities. Learn the nine-cell model that explains how selection actually works. Search Engine Land

Daily Search Forum Recap: April 14, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Ads advertisers report wave of unexplained ad disapprovals

Unexplained Google Ads disapprovals tied to DNS and server errors are disrupting campaigns, raising concerns about lost traffic and wasted spend. Search Engine Land

Advertisers are gearing up to hit Google with mass arbitration claims worth billions

Advertisers may soon have a new path to recover billions from Google as mass arbitration claims tied to its illegal monopoly rulings commence. Search Engine Land

The Google app for desktop is now available for Windows users around the world.

Google app for desktop is now available for Windows users around the world in English Inside Search