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The Search Herald

Only the most important SEO news

VOL. XII, No. 4024 - Archive
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What 1 million keywords reveal about AI’s impact on search

A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery. Search Engine Land

A Google Ads targeting tactic that cut invalid clicks by 50%

After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability. Search Engine Land

Why proprietary data is your most defensible AI citation asset

Original data helps pages stand out in search, but structure determines whether AI cites it. Learn how to optimize for extraction. Search Engine Land

Daily Search Forum Recap: July 2, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Cloudflare’s AI Crawler Rules Can Block Googlebot via @sejournal, @MattGSouthern

Cloudflare now lets all sites manage AI crawlers as Search, Agent, or Training, with Sept. 15 defaults that can block Googlebot for sites blocking training. Search Engine Journal

Why AI deliverables should be judged by outcomes, not effort

If two deliverables produce the same outcome, should it matter whether one took 20 hours or 20 minutes? AI is forcing that conversation. Search Engine Land

Google Ends Cache-Served AMP Pages In Search via @sejournal, @MattGSouthern

Google Search now takes searchers directly to a domain's AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal. Search Engine Journal

Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target via @sejournal, @MattGSouthern

John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes. Search Engine Journal

Google is investigating reports of reviews going missing and pausing reviews on local listings

Google has confirmed it is investigating the reports of bugs with reviews in Google Business Profiles after several days of complaints from businesses. Search Engine Land

Google indexing report in Google Search Console fixed

After a long three-week delay, Google has finally updated the page indexing report with new data. Search Engine Land

Google Page Indexing Report Has Been Fixed & Updated

Google has fixed the page indexing report within Google Search Console after it was struck and delayed for over three weeks. It was literally just fixed within minutes of this story going live, as I [...] Search Engine Roundtable

Search News Buzz Video Recap: Google June Spam Update Done, Fraud DMCA Takedowns Breaks Google, Costly Google Ad Budget Changes & More

This week, I covered that Google's June 2026 spam update completed last Friday afternoon. Fraudulent DMCA takedown requests are breaking Google Search and no one seems to be doing anything. Google [...] Search Engine Roundtable

Google Local Reviews Go Missing For Many Businesses

Google reviews seem to be disappearing from Google Business Profile local listings. In the past few days or so there has been an influx of complaints in the Google Business Profile forums. I have [...] Search Engine Roundtable

Google Business Profile Restrictions & Penalties Are Additive

Google will add to existing penalties or restrictions on your Google Business Profiles if you continue to violate the same policy over and over again. The initial restriction might be 30 days but [...] Search Engine Roundtable

Google Tests New Local Places Layout Design

Google is testing updating the design for the local pack and places listings within Google Search. The map was moved to the top, instead of on the right and the action buttons are also moved and [...] Search Engine Roundtable