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The Search Herald

Only the most important SEO news

VOL. XII, No. 4047 - Archive
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Google Search Ranking Volatility July 24th Through The Weekend

As I mentioned in my Friday video, there were some rumblings kicking into gear starting late Thursday, July 23rd, and through Friday, July 24th. It seems like Google kicked some of its search ranking [...] Search Engine Roundtable

Google Expands Review Guidelines And Warns Of Manual Actions via @sejournal, @martinibuster

Google expanded its review snippet documentation with new ways content can trigger a manual action. Search Engine Journal

ChatGPT Ads Manager Budget Changes, New Features, API & Ad Formats

OpenAI has released a number of new features and changes to ChatGPT Ads Manager over the past week or so. The latest round of changes include changes to how your daily budget works, budget pacing, [...] Search Engine Roundtable

Google Ads Editor Version 2.13 Is Now Available

Google has released version 2.13 of the Google Ads Editor, which includes 17 new features and removes one older feature. The full list of features is below, as Google posted on its site. Google Ads [...] Search Engine Roundtable

Google May Be Penalizing AI-Generated Content As Thin Content via @sejournal, @martinibuster

Google may be penalizing AI-generated content under an expanded definition of thin content. Search Engine Journal

Google Review Snippets Prohibits Fake or Undisclosed Incentivized Reviews

Google updated its review snippets structured data markup guidelines on Friday to provide a pretty obvious guideline that Google felt it needed to spell out. Google wrote, "Don't include fake [...] Search Engine Roundtable

Google Business Profile Dashboard In Blue

Google may be slowly rolling out a blue colored background for the Google Business Profile dashboard within Google Search. Previously, it was on a white background, and now some local SEOs are [...] Search Engine Roundtable

Google Ads Household Income Exclusions For PMax

Google Ads is reportedly offering a new exclusion type for Performance Max campaigns. This one is named household income exclusions, which is not new to Google Ads as a whole, but maybe for PMax [...] Search Engine Roundtable

Google Ads Conversion Measurement Doc Updated With Timing & Data Sources

Google has made numerous changes to its help document on Google Ads conversion measurements. The updates include information about how long the measurements need to collect data, what the best [...] Search Engine Roundtable

Google Request Indexing Issue With Robots.txt Files?

Google may have a bug or issue with using the request indexing or recrawling your robots.txt files within Google Search Console. Supposedly, the feature is not working properly for all sites, but it [...] Search Engine Roundtable

SEO and PPC alignment starts with your org chart

Break down silos with the right team structure, shared goals, and data exchange to improve efficiency and maximize your SERP presence. Search Engine Land

7 feedback loops for self-improving AI content workflows

Turn recurring corrections into stronger research, better drafts, more consistent editing, and smarter content planning. Search Engine Land

How to audit your AI entity footprint

See how clearly AI understands your business, where the evidence falls short, and what to strengthen as AI search evaluates your brand. Search Engine Land

Daily Search Forum Recap: July 27, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Another week... Search Engine Roundtable

Why Google Business Profile address changes can disrupt local rankings

Changing an address doesn’t always change where Google thinks a business is located. Here’s what to check before updating your GBP. Search Engine Land