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The Search Herald

Only the most important SEO news

VOL. IX, No. 3081 - Archive
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Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API

We knew this was coming and now these Google mobile tools are no longer available. Search Engine Land

Google expands video requirements for “Video mode” where video must be main content of the page

If your video is not the primary part of the page, Google will not show your videos in search and within "Video mode" of Google Search. Search Engine Land

Google Search Adds Vacation Rental Structured Data, Rich Results & Reporting

Google has announced it now supports new structured data for vacation rentals, which adds rich results to the Google Search results for vacation rental listing pages. With that, Google also announced [...] Search Engine Roundtable

NEW Google’s 2023 releases: A B2B marketer’s review

Google kept busy this year with a slate of releases. Here's what worked, what fell short, and what's still needed from a B2B perspective. Search Engine Land

New Google Search vacation rental rich result

This new vacation rental structured data comes with new Search Console and Rich Results reports. Search Engine Land

NEW How Google Search and ranking works, according to Google’s Pandu Nayak

Learn how indexing, algorithms, deep learning systems, human raters, click and query data, and more shape Google's Search results. Search Engine Land

NEW December 2023 Google Webmaster Report

Here is the December 2023 Google webmaster report for all of you. Here I recap what happened and changed with Google Search on the organic space over the past month or so. The big items, the [...] Search Engine Roundtable

Report: Google Local Service Ads Reviews Being Hijacked

There are some reports of the reviews left on some Google Local Service Ads that say those reviews are being hijacked. In a sense, the reviews are being taken from one local listing and placed on [...] Search Engine Roundtable

Adding markup support for vacation rentals

Vacation rentals on Google make it easier for travelers to discover the best lodging options, whether they're searching for a cozy cabin or a house that sleeps ten. Today, we're announcing a [...] Google Webmaster Central

NEW How to make your ecommerce content more helpful

Revamp your ecommerce content strategy with actionable tips on making your pages truly helpful through dynamic elements and UGC. Search Engine Land

Google Local Service Ads roll out impression share data

Knowing the percentage of impressions your ads actually get, compared to the potential number, can enhance reporting and optimization efforts. Search Engine Land

Google Bard Director Talks Usage, Ethics, And Competitive Advantage via @sejournal, @MattGSouthern

Explore Google Bard's future, user feedback, and competitive strategies in Search Engine Journal's exclusive interview with Yury Pinsky. Search Engine Journal

5 Excel and Google Sheets tricks every SEO should know

Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Search Engine Land

NEW Complaints With Google Invalid Sitemap URL Detected Error

Over the past few days or so there has been a spike in complaints around Google Search Console reporting an invalid sitemap error for sitemaps URLs that should be valid. Some are saying adding an [...] Search Engine Roundtable

NEW Daily Search Forum Recap: December 5, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google expanded its video guidelines to the video [...] Search Engine Roundtable