Your Ad Here
Ask us for a quote: info@searchherald.com

The Search Herald

Only the most important SEO news

VOL. XII, No. 4050 - Archive
PRICE: make a donation!

Google Ads appears to separate Target CPA and Target ROAS bidding strategies

Google is giving Smart Bidding targets greater visibility, potentially making bidding strategy selection easier for advertisers. Search Engine Land

Google rolls out AI content labels across its advertising platforms

Google's AI content label helps advertisers disclose AI-generated or edited creatives as transparency requirements expand worldwide. Search Engine Land

Heavily AI-Flagged Pages Still Rank Across Google’s Top 10 via @sejournal, @MattGSouthern

Data ties higher AI detector scores to lower positions and to fewer pages in Google's index, though heavily flagged pages still rank in top 10. Search Engine Journal

SMX Advanced expands in 2027: See you in San Diego or Boston

More opportunities to learn from expert speakers, join in-depth Q&A, and connect with top SEO and PPC professionals at two 2027 conferences. Search Engine Land

AI Opt-Out May Cost Sites A Google Top Stories Spot via @sejournal, @MattGSouthern

Google is putting Top Stories carousels inside AI Overviews, raising the stakes on its new AI opt-out setting in Search Console. Search Engine Journal

Google On SEO Impact Of URLs Injected Into HTML By CMS Platforms via @sejournal, @martinibuster

Google's John Mueller explains the SEO impact of random URLs injected into web pages by CMS platforms. Search Engine Journal

Google’s Illyes Unsure On Shifting unavailable_after Dates via @sejournal, @MattGSouthern

Google's Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read. Search Engine Journal

Google’s Open Knowledge Format Adds Five Trust Signals via @sejournal, @martinibuster

Google announced version 0.2 of the Open Knowledge Format, introducing five new trust signals. Search Engine Journal

Google’s Mueller: Fix Conflicting Metadata, Don’t Test It via @sejournal, @MattGSouthern

Google's John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins. Search Engine Journal

What 15.7 million AI Mode citations reveal about getting quoted by Google by Pillarbase

A year-long study of 15.7 million AI Mode citations across 148 industries shows exactly which passages Google highlights — and reuses. Search Engine Land

Google Ads Budget Panel

Google Ads has introduced what it calls "Budget Panel," which should be able to be found (at some point) in Performance Max and Demand Gen campaign review page. Google says the Budget Panel [...] Search Engine Roundtable

How prompt injection puts your brand and AI workflows at risk

Prompt injection attacks put your customers, AI agents, LLM referral share, and vendor stack at risk. Here’s where the threats are emerging. Search Engine Land

The Problem With unavailable_after - Google Might Not See Updated Dates

Google supports the unavailable_after meta attribute, which will tell Google not to show this page in search results after the specified date/time. The problem with this, is that if you try to [...] Search Engine Roundtable

Bing Testing Pricing On Product Images

Microsoft seems to be testing showing pricing on the product images within the Bing Search organic results. Normally, Bing would show review stars on the product images and, below the image, show [...] Search Engine Roundtable

Google Ads Target CPA & Target ROAS As Explicit Bidding Strategy Options

The Google Ads interface now shows Target CPA and Target ROAS as explicit bidding strategy options in the drop-down of bidding options. We knew this was coming, as it is supported in the new version [...] Search Engine Roundtable