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The Search Herald

Only the most important SEO news

VOL. XI, No. 3982 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Why AI adoption may look bigger than it really is: Data

AI use may be stalling with consumers while surging among professionals, according to new Datos and SparkToro data. Search Engine Land

Google May 2026 core update rolling out now

This is the second Google core update of 2026 and follows the March 2026 core update. Search Engine Land

Google Begins Rolling Out May 2026 Core Update via @sejournal, @MattGSouthern

Google began rolling out the May 2026 core update, the second broad core update this year. It may take up to two weeks to complete. Search Engine Journal

Google May 2026 Core Update Is Rolling Out - You Felt It

Google officially announced the rollout of the May 2026 core update just now, on Thursday at around 11:43 am ET. This core update is expected to take about 2 weeks to roll out. Google said this [...] Search Engine Roundtable

Google Search Console Links Report Is Broken

It looks like the Google Search Console link report has gone haywire and is broken pretty badly. Tons of SEOs are seeing zero links in the report, whereas others are seeing huge drops in the link [...] Search Engine Roundtable

Programming Note: Offline For Shavuot On Friday

This is a programming note that I will be completely offline for the holiday of Shavout/Shavous on Friday, May 22, 2026. Any stories published here will be scheduled, written beforehand, and not [...] Search Engine Roundtable

Yes, you need to use AI, but you need to use it strategically

Stop losing revenue to missed opportunities. Here's how strategic automation cuts costs, captures leads, and speeds response times. Search Engine Land

Google’s AI search guidance is naive and self-serving

Here's why you should take all of Google's latest guidance on optimizing for AI search with a grain of salt. Search Engine Land

Search News Buzz Video Recap: Google's New Search Box, Gemini 3.5 Flash Powers AI Mode, New Google Ads, Ranking Volatility & More I/O GML News

This week, we had both Google I/O and Google Marketing Live, so we have a lot of news. Google launched a new search box it is calling the intelligent search box. Google also launched Gemini 3.5 [...] Search Engine Roundtable

OpenAI Releases ChatGPT Ads Manager Updates & Ads Tests

OpenAI sent out an email a couple of days ago to advertisers announcing three updates to the ChatGPT Ads manager and new ChatGPT Ad experience updates. ChatGPT Ads Manager can now handle daily [...] Search Engine Roundtable

Google: Why Split Your XML Sitemap File

For many many years, some SEOs have a strategy of breaking up their XML sitemap files into categories. SEOs do it for various reasons, sometimes it is dependent on the site and site structure. Search Engine Roundtable

Are Google Search Console Email Alerts Enough?

Are you the type of SEO that digs into all the Google Search Console reporting every single day, to find technical issues or other problematic issues? Or do you sit back and just wait for an email [...] Search Engine Roundtable

Bing Tests Showing Sale Prices In Shopping Ads

Microsoft Bing is testing showing the sale price in the shopping ads within the Bing search results. Bing highlights the sale price in green and crosses out the original price, while also showing a [...] Search Engine Roundtable

Google Tests Was & Usually Pricing Labels In Product Results

Google is testing showing pricing labels on product and shopping results. It shows if the price is current or what the price usually is. Google labels the product results, near the price as [...] Search Engine Roundtable