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The Search Herald

Only the most important SEO news

VOL. X, No. 3547 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google March 2025 core update rolling out now

This is the first core update of 2025 and will take up to two weeks to roll out. Search Engine Land

Google March 2025 Core Update Is Rolling Out - Here Is A Deeper Dive

Google officially announced the rollout of the March 2025 core update yesterday at around 12:30 pm ET. This core update is expected to take up to two weeks to roll out. Google said this is a regular [...] Search Engine Roundtable

Google Begins Rolling Out March Core Algorithm Update via @sejournal, @MattGSouthern

Google has begun rolling out the March core algorithm update, which is expected to complete in two weeks. Search Engine Journal

Google Updates Structured Data Requirements For Return Policies via @sejournal, @MattGSouthern

Google requires ecommerce stores to specify in their structured data which country their return policies apply to. Search Engine Journal

Google Search History Can Now Power Gemini AI Answers via @sejournal, @martinibuster

Google Gemini's integration of Search history blurs the line between traditional Search and AI assistants Search Engine Journal

SEO For Paws Free Live Stream Conference Returns For 2025 via @sejournal, @theshelleywalsh

Tune into the SEO for Paws live stream conference. Engage with industry experts and support a charity supporting pets affected by the war in Kyiv. Search Engine Journal

Google Publishes New Robots.txt Explainer via @sejournal, @martinibuster

Google publishes new Robots.txt documentation that provide SEOs and publishers with a refresher on how to control search crawler behavior Search Engine Journal

SMB websites see rising traffic from ChatGPT and other AI engines

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health. Search Engine Land

Search News Buzz Video Recap: Google March Core Update, Google AI Mode Concerns, Google 22% Growth & AI Search Engines Wrong

This week we covered Google's March 2025 core update being released. Google responded to some complaints or concerns about Google's new AI Mode. A study showed Google grew 22% over the past year... Search Engine Roundtable

Google: Hotlink Protection Carve Outs For Search Engines Are Fine

Google's John Mueller said that implementing hotlink protections with carve-outs for search engines are fine. He added that this is not really a thing sites do that much these days, stating it was a [...] Search Engine Roundtable

Using Date published + Date updated can wreck your organic CTR

Showing the date published and updated on the page can lead to Google showing the wrong date, which can hurt your click-through rate. Search Engine Land

Robots Refresher: page-level granularity

With the robots.txt file, site owners have a simple way to control which parts of a website are accessible by crawlers. To help site owners further express how search engines and web crawlers [...] Google Webmaster Central

Google Ads Editor 2.9 brings 8 new features for advertisers

Updates include Manager Account Labels, expanded Shopping Ads capabilities, vertical video generation, and improved measurement tools. Search Engine Land

Google Shopping now shows ‘Price at Checkout’

Google is displaying the Price at Checkout in Shopping listings, enhancing transparency and helping shoppers avoid unexpected price changes. Search Engine Land