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Search Engine Land
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
Search Engine Land
Google DeepMind Develops New AI Search Ranking Model via @sejournal, @martinibuster
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods.
Search Engine Journal
Google Maps Phone Number in Photo Scam
Scammers are using the Google Maps contributor program to upload AI-generated photos with phone numbers, tricking users into calling the number in the photo instead of the number on the Google [...]
Search Engine Roundtable
The dehumanization of SEO: Displaced by code, ignored by communication
When SEO gets reduced to keywords, audits, and content production, software will always look cheaper. That’s where the real risk begins.
Search Engine Land
Google expands Data Manager and Meridian measurement tools
Google is rolling out new data tools to help marketers better understand what drives growth and where to invest.
Search Engine Land
Drive profitable growth with new data and measurement tools
New capabilities across our measurement suite can help you make better, faster decisions that drive business growth.
Google: The Old Position 1-10 Is Hard To Map For Site Owners
Google's John Mueller responded to questions about how impressions are counted for Generative AI in Google Search Console. Google has a document that explains that, and John just reiterated that. But [...]
Search Engine Roundtable
Google Ranking Factors Survey: Content & Backlinks Most Important
There is a new Google ranking factor survey out for 2026. It has been a while since we had one, and it is here. This one was done by Cyrus Shepard and Dawn Shepard and posted at Zyppy. It says [...]
Search Engine Roundtable
Bait & Switch: Google Ads Revoking Credits After Advertisers Spend Them
Google Ads has been offering new and existing customers credits to encourage them to spend on the advertising platform.
But sometimes, Google Ads will revoke a credit, a credit that was already [...]
Search Engine Roundtable
Google Ads Beta Experiment: Budget Or Bidding Targets For Search Campaigns
Google Ads has a new beta variable to test within its experiments area named "Budget or bidding targets for Search campaigns." This test different budget, target CPA or target ROAS amounts [...]
Search Engine Roundtable
When SEO best practices become SEO dogma
SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?
Search Engine Land
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
Search Engine Land
3 ways to prep for your next big race with Search
Search can help runners get race-day ready with registration alerts, tailored training plans, and more.
Google Search Deez Nuts AI Overview Easter Egg
If you conduct a blank search on Google Search, you will get an AI Overview that says "...nuts? ð¥"
It seems like one of those easter eggs dropped by Google within its search [...]
Search Engine Roundtable