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Search Engine Land
How to build topic clusters that AI will cite
Learn how to build topic clusters that get cited in AI search, using emerging topics, semantic clustering, and query fan-out to cover full intent.
Search Engine Land
Google August 2026 spam update done rolling out
The update took 2.5 days to roll out and is now complete.
Search Engine Land
Google August 2026 Spam Update Has Finished Rolling Out
The Google August 2026 spam update is now done rolling out. It started on Tuesday, August 18, 2026 at around 12:30 pm ET and completed on August 21, 2026 at around 4:50 am.
Despite some people [...]
Search Engine Roundtable
LLM visibility starts with better internal communication
Better search outcomes depend on how your teams work together. See why communication is the foundation for adapting to AI-driven change.
Search Engine Land
Google Ads & AI Max New Experimentation & Planning Features
Google announced it is rolling out new experimentation and planning capabilities in Google Ads and AI Max. There are new A/B test capabilities, brand and location parameters options and new [...]
Search Engine Roundtable
Google Local Service Ads Pre-Badge Ads & Expansion Of Verticals
Google has made some big updates to Local Service Ads. Even though LSAs are transitioning to Google Ads, Google is clearly still investing in the LSA product.
Google added something called pre-badge [...]
Search Engine Roundtable
JSON-LD Extraction For Googlebot Now Does One Pass Of HTML Unescaping
Google's crawler now strictly enforces standard JSON formatting when reading your site's structured data, schema markup, instead of auto-correcting double-escaped HTML text. "To bring our parser [...]
Search Engine Roundtable
Google Discover Feed Can Be Tailored By Words
Google is rolling out the ability to tailor your Google Discover feed by using your words, in a conversational chat-like experience.
You are taken to a screen that lets you enter your desired [...]
Search Engine Roundtable
Google Tag & Google Tag Manager Updated
Google updated the Google Tag and Google Tag Manager. Google said, "these changes are designed to streamline your measurement setup, improve performance and management, and provide a more [...]
Search Engine Roundtable
How to measure the true value of creators and review content
Learn how to separate meaningful engagement from vanity metrics using practical evaluation methods and performance benchmarks.
Search Engine Land
Search News Buzz Video Recap: Google Unleashed The August 2026 Spam Update, Gemini 3.7 Powers AI Mode, Google and Microsoft Ads News & More
Google has released its third spam update of the 2026 year, the August 2026 spam update this week and finished rolling out Friday morning at 4:50am. Google Search's AI Mode is now being powered [...]
Search Engine Roundtable
Google Preferred Source Button Improved For Publishers
Google has updated the Preferred Sources button that publishers have on their websites to make it so that the user is taken right back to the page they were originally on. There is new embed code [...]
Search Engine Roundtable
Microsoft Advertising Max CPC Won't Be Available For New Campaigns On Oct 1
Microsoft Advertising sent out emails yesterday announcing changes coming to Max CPC bidding. Microsoft wrote, "Max CPC will no longer be available when creating new non-portfolio [...]
Search Engine Roundtable
How to build an E-E-A-T checker with Claude Code
Build an AI-powered E-E-A-T auditor that crawls websites, applies Google's quality guidance and generates polished reports in minutes.
Search Engine Land