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Search Engine Land
Google Ads Customer Lifecycle Optimization Within Conversion Goals
Google Ads has placed Customer Lifecycle Optimization directly within the conversion goals section of the Google Ads platform.
Search Engine Roundtable
Bing Tests Shorts Video Tab In Search Menu
Microsoft Bing is testing a new "Shorts" tab in the search menu on Bing Search. This should filter the results by short videos across YouTube, Instagram, TikTok, Facebook and so on.
The [...]
Search Engine Roundtable
Google Ads AI-Created Product Titles Report Beta
Google is beta testing a new Product title report within Google Ads. This is a special product title report for Al-created product titles. The report should show in your ads when they're more [...]
Search Engine Roundtable
Google Ads Channel Settings Prioritization Slider (Alpha Test)
Google is testing a new "Channels" slider that lets you adjust how much you prioritize conversions from your Google Ads channels, such as Google Search, Google Partners, Discover, Maps, [...]
Search Engine Roundtable
Has Google demoted listicles?
A 60,000-query analysis reveals where listicles still rank, where they’ve declined, and why ranking well doesn’t guarantee clicks.
Search Engine Land
Google Search Ranking Volatility Continues Post Spam Update
As you know, Google's August 2026 spam update began on August 18th and concluded on August 21st. But the volatility has not calmed down since and I think it is time I document it.
We've been seeing [...]
Search Engine Roundtable
Google Massively Expands Booking Partners On Local Services Ads
Google has expanded the booking partners for Local Service Ads from about 20 partners to over 500 partners. That is about a 2,400 percent increase. "We're vastly expanding booking capabilities [...]
Search Engine Roundtable
Google AI Mode Also Gains Link Carousels For Developing Topics
Back in June, Google released link carousels for top stories or developing topics to AI Overviews. I was happy. Now, Google is also releasing this for AI Mode queries, which adds carousels of web [...]
Search Engine Roundtable
Google’s Discover job posting confirms what the feed already shows
A single Google Careers listing sheds rare light on Discover's recommendation system, reinforcing research into candidate selection and user affinity.
Search Engine Land
Is top-of-funnel content still worth it in 2027?
New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work next.
Search Engine Land
Daily Search Forum Recap: August 26, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
The SEO blind spot is what happens after the click
Getting the click is only the first step. Here’s how to make SEO content help users move through the funnel and toward conversion.
Search Engine Land
Google Ads adds reporting for AI-generated product titles
Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.
Search Engine Land
Google adds link carousels for developing topics in AI Mode
This is after Google has already added these link carousels for AI Overviews in Google Search.
Search Engine Land