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Google launches Structured Data Files v10.1 for Display & Video 360
Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features.
Search Engine Land
Google tests AI-generated descriptions in Shopping ads
Google extends its AI-generated ad description test to Shopping ads, expanding it experiment they confirmed earlier this month.
Search Engine Land
AI models favor familiar brands in search: Study
The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.
Search Engine Land
WP Engine Partners With BigCommerce To Scale WordPress Stores via @sejournal, @martinibuster
WP Engine announced Commerce Connect, a safe way for fast-growth brands to modernize and scale while preserving design, SEO, and user experience.
Search Engine Journal
AI is building your digital experience. It’s also making it less accessible. by AudioEye
AI is generating more of the web, and it's carrying the same accessibility gaps with it. Marketing has the leverage to close them
Search Engine Land
Google May Treat Search Box Pages As A Site Quality Issue via @sejournal, @martinibuster
Google said that spammed search box pages may become a site quality issue and dealt with as if they were hacked.
Search Engine Journal
Why separating brand and non-brand campaigns improves ROAS
Strong ROAS can mask where your budget goes. Here's how separating brand campaigns drives revenue growth and new customer acquisition.
Search Engine Land
AI shopping starts with your product feed, not your product page
AI shopping uses structured product data to decide what shoppers see. Here's why your Google Merchant Center feed is key to discovery.
Search Engine Land
AI makes SEO faster, but human expertise still wins
The biggest gains come from using AI to accelerate strategy, not replace original thinking. See where to draw the line.
Search Engine Land
Daily Search Forum Recap: July 31, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Search News Buzz Video Recap: Google Platform Properties Live, Google Ads Lead Journey Mapping, Microsoft Ads, ChatGPT Ads & More SEO
This week, yep, we had more ongoing Google Search volatility but a calming period on Wednesday.
Google has rolled out the platform properties to track X, YouTube...
Search Engine Roundtable
Microsoft Ads Predictive Matching Moving To Search Term Matching
Microsoft Advertising is moving its Predictive Matching targeting option to Search term matching within AI Max. Microsoft added a note to various help document pages about the change, it says:
Search Engine Roundtable
Blocking Internal Search Results Not In Google Guidelines Anymore But...
In the latest Search Off the Record podcast, John Mueller from Google said that it is no longer in the Google Guidelines, now Google Search Essentials, that you must block Google from accessing your [...]
Search Engine Roundtable
Google Ads Insights Carousel
Google Ads may be rolling out a new design for its insights section where it gives you the "Top things to know today." This new interface for this section is in a carousel format, where you [...]
Search Engine Roundtable
ChatGPT Ads Business Agent Conversation Campaign Type
OpenAI is testing a new campaign type named Agent, which allows you to send ChatGPT searchers and users to a Business Agent conversation.
So instead of just going to your website, you send them into [...]
Search Engine Roundtable