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Only the most important SEO news
The SEO’s guide to Google Search Console
Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis.
Search Engine Land
8 tips for SEO newbies
Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools.
Search Engine Land
SEO Fundamental: Google Explains Why It May Not Use A Sitemap via @sejournal, @martinibuster
Google's John Mueller points to site content as the reason for Search Console sitemap error messages
Search Engine Journal
Google Email: Fake Or Incentivised Reviews Found On Your Business Profile
Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that [...]
Search Engine Roundtable
NEW Google Discover Update: Early Data Shows Fewer Domains In US via @sejournal, @MattGSouthern
Early third-party tracking data offers a first look at how Google's February Discover core update is changing what users see in their feeds.
Search Engine Journal
Google Business Knowledge Panels With AI Generated Services
We've seen Google use AI for local panel descriptions, menus and more.
But now Google is also using AI to generate a list of services a local business offers.
Search Engine Roundtable
Google: A Spike In Impressions Doesn't Cause Problems For Search
Google's John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search.
There are a number of posts where some users are [...]
Search Engine Roundtable
Google Search Ranking Volatility Beginning To Cool?
Some are wondering when the Google Search ranking volatility will begin to cool down a bit.
While many of the tools continue to show heated volatility over the past weeks, some are starting to show [...]
Search Engine Roundtable
Bing Tests New UI For AI Responses With New Links & References
Microsoft is testing a new user interface for the Bing Copilot AI responses.
The new interface shows these link and references cards
both inline and on the right.
Search Engine Roundtable
Google Search Console Page Indexing Report Missing A Chunk Of Data
The Google Search Console page indexing report seems to be missing a chunk of data. The missing data is from December 15th and earlier, but we do have data from December 15th (14th) through today.
Search Engine Roundtable
SerpApi moves to dismiss Google scraping lawsuit
SerpApi says Google is stretching the DMCA to protect ad revenue, not copyrights — casting the case as a fight over access to public SERPs.
Search Engine Land
Google Ads support now requires account change authorization
Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results.
Search Engine Land
What it takes to make demand gen work for B2B and ecommerce
From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales.
Search Engine Land
Content scoring tools work, but only for the first gate in Google’s pipeline
Google’s first-stage retrieval still runs on word matching, not AI magic. Here’s how to use content scoring tools accordingly.
Search Engine Land
Daily Search Forum Recap: February 23, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable