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The Search Herald

Only the most important SEO news

VOL. XI, No. 3969 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google May Adjust Its Site Reputation Abuse Policy For EU News Sites

Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly [...] Search Engine Roundtable

Google AdSense Vignette Ads Drops Back Button Trigger Over Hijack Penalty

Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking. Google AdSense will [...] Search Engine Roundtable

Google Ads To Require Passkey For Certain Sensitive Actions After July 15

Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads [...] Search Engine Roundtable

Microsoft Advertising Custom Columns Supports All Conversion Metrics

Microsoft Advertising custom columns now support all conversion metrics - instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance. Search Engine Roundtable

Why intent alignment matters more than perfect technical SEO

Technical fixes alone won’t resolve weak relevance signals. Here’s how to identify and correct intent mismatches across your site. Search Engine Land

SEO’s new goal in 2026: Recognition, not rankings

Visibility today depends on authority, citations, entity clarity, and brand presence across the broader web — not just SERP position. Search Engine Land

New AI Search Links, Core Update Winners And Losers – SEO Pulse via @sejournal, @MattGSouthern

Google adds subscription labels and inline links to AI Search. Amsive maps core update winners and losers. Plus Mueller on vibe coding and Preferred Sources. Search Engine Journal

How to run prompt-level SEO experiments for AI search

Learn how to isolate variables, measure prompt-response inclusion, and build repeatable frameworks for testing LLM visibility. Search Engine Land

Daily Search Forum Recap: May 8, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing new Google search ranking volatility [...] Search Engine Roundtable

Search News Buzz Video Recap: Google AI Systems Black Box, Links In AI, UCP Checkout Expands, ChatGPT Ad Manager, Ask.com Shutters & More

This week in search we covered more heated Google ranking volatility this morning, it seems big - so stay tuned. We also covered how Google spoke about how they try to isolate their AI systems [...] Search Engine Roundtable

Google Search Ranking Volatility Heated Today - May 8th

Many of the third-party tracking tools, not all, but many, are showing some heated volatility this morning around Google Search's ranking positions. I am also seeing some early chatter within the [...] Search Engine Roundtable

Google Ads Journey-Aware Bidding, Expands Smart Bidding Exploration & Budget Pacing

Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few [...] Search Engine Roundtable

Google to no longer support FAQ rich results

FAQ rich results will no longer show in search and the Search Console features will go away. Search Engine Land

Google Ads surfaces Tag Manager controls inside its interface

Google Ads may soon let advertisers manage tags in-platform, streamlining setup and reducing reliance on external tools. Search Engine Land