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Search Engine Land
Google Ads & Google Analytics Gain New AI Features
Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, [...]
Search Engine Roundtable
SEOs Taking Over Expired Google X Accounts
It looks like we are seeing some Googler accounts being taken over by sites that sell SEO services, or dare I say it, spammy or low-quality SEO services.
Martin Splitt from Google let his X account [...]
Search Engine Roundtable
Google Search Console Generative AI Performance Report Available For All
The Google Search Console generative AI performance reports seem to be live for everyone now.
Google has not yet announced the full rollout of the generative AI performance reports but after [...]
Search Engine Roundtable
How to decide whether a keyword deserves its own page
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
Search Engine Land
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
Search Engine Land
Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary
Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in [...]
Search Engine Roundtable
Google Travel Campaigns Migrating To Search Campaigns For Travel
Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.
Search Engine Roundtable
Google Still Aggressively Poaching Agency Ads Accounts
I feel like a broken record and that Google simply does not care but again, I am seeing numerous reports from the PPC community about Google representatives attempting to poach their client accounts [...]
Search Engine Roundtable
DMCA as a weapon: How to fight fraudulent takedown claims
A fraudulent DMCA notice can cost you search visibility. Here’s what to document, how to file a counter-notice, and when to escalate.
Search Engine Land
Daily Search Forum Recap: August 11, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google adds Campaign Data Import Validation Report
Advertisers can now identify missing campaign metrics in imported data, improving the accuracy of cross-channel reporting.
Search Engine Land
Google tests advertiser list above mobile Search ads
Google's mobile experiment displays participating advertisers' favicons and domain names above sponsored results.
Search Engine Land
300 French newspapers file complaint over Google AI Overviews
Publishers say Google's AI-generated search summaries have reduced referral traffic and may breach a news compensation agreement.
Search Engine Land
Anthropic adds AI text watermarking to Claude models worldwide
Anthropic says detection tools and documentation are coming, while warning that watermarks can't confirm authorship or rule out AI use.
Search Engine Land