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The Search Herald

Only the most important SEO news

VOL. XI, No. 4002 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

SEO Panel Agrees: Brand Is The New Backlink For AI SEO via @sejournal, @martinibuster

WordCamp SEO panelists say AI visibility depends less on chasing clicks and more on branding, clarity, entity optimization, and structured data. Search Engine Journal

11 PPC errors uncovered in recent B2B audits

From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals. Search Engine Land

Report: Rejected Google Review Replies - The Hidden Rejections

A new study has been released that looks at the review replies that have been rejected by Google. Business owners take the time to reply to customer reviews and then Google deletes them, and often, [...] Search Engine Roundtable

Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings

Google is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots. So these are blue dotted underlined sitelinks for [...] Search Engine Roundtable

Report: Google Zero Click Searches To Open Web Fall To 27.6%

Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open [...] Search Engine Roundtable

Schema.org Adds Usage Statistics For Schema Types

The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org. For example, author schema is used [...] Search Engine Roundtable

Apple Updates Applebot Docs To Include Siri AI & AI Features

Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts. There were other changes made to the document on June 08, 2026 as well. Search Engine Roundtable

How real people actually prompt AI — and what it means for GEO

Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search. Search Engine Land

Research Suggests AI Engines Assign Ranking Roles To Sources via @sejournal, @martinibuster

BrightEdge research suggests AI engines assign citation roles to Reddit and LinkedIn for ranking purposes. Search Engine Journal

How to make SEO reports more actionable

Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute. Search Engine Land

Daily Search Forum Recap: June 10, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Search Sends 23% Of Queries To The Open Web via @sejournal, @MattGSouthern

New data shows most U.S. Google searches end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem. Search Engine Journal

How to make prompt tracking much more accurate

AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise. Search Engine Land

Google can be directly liable for false AI Overview claims: German court

The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages. Search Engine Land