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The Search Herald

Only the most important SEO news

VOL. XI, No. 3871 - Archive
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Advanced ways to use competitive research in SEO and AEO

Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click. Search Engine Land

NEW Are we ready for the agentic web?

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like. Search Engine Land

OpenAI Prepares ChatGPT Code To Allow Ads?

If you look at the source code in some of the responses OpenAI's ChatGPT gives you, you may now see references to ads. The response in the source code says, "InReply to user query using the [...] Search Engine Roundtable

Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster

Google's new documentation shows how to get traffic from their Top Stories search feature. Search Engine Journal

NEW Google's Top Crawling Challenges In 2025

Gary Illyes, along with Martin Splitt, of Google posted a podcast explaining the top crawling challenges Google noticed amongst its 2025 year of crawling. The top challenges Google had with crawling [...] Search Engine Roundtable

Google On Recent Google Search Ranking Volatility - No Insights To Share

As you know, January was an incredibly intense month of Google Search ranking volatility. It surprised me that Google has still not confirmed that a Google search ranking update took place. Now, [...] Search Engine Roundtable

Daily Search Forum Recap: February 2, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

NEW Why most SEO failures are organizational, not technical

SEO performance often degrades months before traffic drops. The cause is usually hidden in decision rights, ownership, and process. Search Engine Land

NEW 7 digital PR secrets behind strong SEO performance

As informational search declines, digital PR is driving authority, relevance, and high-intent results in SEO. Here’s how it works. Search Engine Land

Google Ads Replacing Support Form With AI Agent

Google seems to be replacing its Google Ads support form with an AI agent, maybe from its Ads Advisor system. When you go to support.google.com/google-ads/gethelp you are redirected to the chat [...] Search Engine Roundtable

NEW Google’s Crawl Team Filed Bugs Against WordPress Plugins via @sejournal, @MattGSouthern

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. Search Engine Journal

NEW Inspiring examples of responsible and realistic vibe coding for SEO

Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects. Search Engine Land

NEW Here’s how to tune into the Winter Olympics with Google

Learn more about using Google tools to stay in the know on the 2026 Winter Olympics. Inside Search

Google Search Console Adding AI Visibility Reporting?

John Mueller from Google dropped a very John-like hint that maybe, just maybe, Google Search Console will add AI visibility reporting. John was asked about it again and responded, saying, [...] Search Engine Roundtable

NEW Google: Don't Spend Too Much Time On Redirects Analysis For SEO

Google's John Mueller said he would "caution against assuming that you need to do this level of analysis for all URLs on a website in order to achieve optimal SEO" when it comes to [...] Search Engine Roundtable