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The Search Herald

Only the most important SEO news

VOL. XII, No. 4072 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Business websites dominate Gemini local AI search citations: Study

A study of 14,472 AI citations found business websites led Gemini's local results, but repeated searches rarely returned the same sources. Search Engine Land

5 new ways to level up your learning with Search

Here’s how you can use Google Search tools to study for classes and standardized tests. Inside Search

Google Ads API v25.1 expands measurement and insights

Google Ads API v25.1 adds new tools for lift measurement, benchmarking, brand sentiment, and loyalty reporting. Search Engine Land

Microsoft Advertising Rolling Out AI Max Globally

Microsoft Advertising is rolling out AI Max globally and to all advertisers. If you log in to your Microsoft Advertising account, you should be able to toggle on the AI Max setting for your search [...] Search Engine Roundtable

Google Bringing Back Google Posts Insights (People Viewed)

In 2018, Google launched Google Posts Insights, a way to see how many views and clicks a Google Post within Google Business Profiles received. Google discontinued and sunset that feature in January [...] Search Engine Roundtable

Spike In Complaints On Favicons Disappearing From Google Search

In the past couple of days, I have seen a spike in the number of complaints around favicons disappearing from the Google Search result snippets. The complaints started a couple of days before [...] Search Engine Roundtable

Google Ads API Version 25.1 Now Available

Google has released version 25.1 of the Google Ads API, this is a minor release with several of updates. This update includes text disclaimer assets, AI Max tracking, Brand and Conversion Lift [...] Search Engine Roundtable

SEO priorities for 2027: Your guide to search success

Being found is only part of the challenge. See what it takes to make your brand understood, trusted, and cited across search in 2027. Search Engine Land

The next AI money grab: Charging for editorial corrections

Publishers already monetized links, placements, and removals. Correcting the information shaping AI answers could be their next money grab. Search Engine Land

Why Google Announces Some Search Updates But Not All

As you know, Google does smaller core updates and algorithm search updates all the time without announcing them. So why does Google announce some of those updates and not the others. Well, as Google [...] Search Engine Roundtable

Google Ads Can Find Sitelinks For You

Google Ads can now help you find sitelinks for your ad extensions. A new feature within the Google Ads advertiser console will now suggest new sitelinks to add to your ads. Search Engine Roundtable

Google Ads Enhanced Matching In Customer Match

Google Ads seems to be rolling out a new customer match option named "enhanced matching." Google writes this allows you to "Expand your audience reach with your consented user [...] Search Engine Roundtable

3 phases to build authority and earn AI citations

AI visibility compounds when technical accessibility, useful content, and third-party authority work together. Search Engine Land

Google adds new AI Max testing and planning tools

Google is expanding AI Max with new experiments and planning tools to help advertisers test budgets, ROI targets and controls. Search Engine Land