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The Search Herald

Only the most important SEO news

VOL. XII, No. 4070 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Performance Reports Drop In Impressions/Clicks ~August 12

There are a number of reports that the performance reports, both for Google Search and the Generative AI features reports, are showing a decline in impressions and clicks (AI report does not show [...] Search Engine Roundtable

Google Search Console Generative AI Performance Report in Search data bug

Google has confirmed the issue starting on August 13, and the result is a decrease in impressions. Search Engine Land

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads. Search Engine Land

ChatGPT draws more paid clicks from Google than any other top destination

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery. Search Engine Land

Local 5.0: The next evolution of local SEO is here

The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations. Search Engine Land

ChatGPT Ads Switching Advertisers On Load

Sometimes when you look at the ads within OpenAI's ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit [...] Search Engine Roundtable

Google AdSense Will Stop Euro-Denominated Check Payments August 7

Google is dropping support for Euro-denominated check payments for AdSense publishers after August 7, 2026. Google wrote this as a note in this document saying, "Effective August 7, 2026, Google [...] Search Engine Roundtable

Google Search Will Eventually Support HTTP QUERY Method

Gary Illyes from Google said Google Search will eventually support the new HTTP QUERY method. He said as the "ecosystem catches up" Google will then support the HTTP QUERY method. Search Engine Roundtable

Build your SEO strategy as if search engines don’t exist

Search is only one part of discovery. Learn how distribution and brand visibility can create stronger signals across search and AI platforms. Search Engine Land

You Can Now Edit Your Handle On Google Search Profiles

As expected, Google is now enabling those with Google Search Profiles to edit their handle, their short name. This is available by going to your Google Search Profile, click Edit profile and then [...] Search Engine Roundtable

Google Related Searches For With Underline Hyperlink

Google is testing underlining and maybe hyperlinking the word in the related searches for section of the search results. Normally, that section is not underlined, but for some reason, Google is [...] Search Engine Roundtable

Google Search Console now connects social content to search demand

See how query data can reveal content gaps, guide creator partnerships, compare formats, and shape what you create next. Search Engine Land

Daily Search Forum Recap: August 18, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

What 9 months of AI Overview data and 51,000+ tracked events reveal

Traffic swings, attribution gaps, and unexpected citation patterns offer a clearer picture of how AI Overviews affect organic search. Search Engine Land