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The Search Herald

Only the most important SEO news

VOL. XI, No. 3887 - Archive
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Antitrust Filing Says Google Cannibalizes Publisher Traffic via @sejournal, @martinibuster

Antitrust filing argues Google cannibalizes audience visits to sites it uses to power AI results. Search Engine Journal

How to apply ‘They Ask, You Answer’ to SEO and AI visibility

AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales. Search Engine Land

Google Ads Recommendations Doc About The Results Tab

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them. Search Engine Roundtable

NEW LLM consistency and recommendation share: The new SEO KPI

Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search. Search Engine Land

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals. Search Engine Land

NEW ChatGPT ads collapse the wall between SEO and paid media

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility. Search Engine Land

NEW Complaints Over Google Reviews Being Removed Again

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am [...] Search Engine Roundtable

Google: Allowing Opting Out Of AI Overviews Is A Huge Engineering Project

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google's Sulina Connal said at the FT Strategies [...] Search Engine Roundtable

How to create a persona GPT for SEO audience research

Build persona-based GPTs to pressure-test your content, surface gaps, and align SEO with real audience intent – without replacing interviews. Search Engine Land

Meta adds Manus AI tools into Ads Manager

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization. Search Engine Land

Google Search Console AI-Powered Configuration Goes Live

Google has finally fully rolled out the Google Search Console AI-powered configuration tool. Google wrote on LinkedIn, "The Search Console's new AI-powered configuration is now available to [...] Search Engine Roundtable

Google launches more visible links in AI Overviews and AI Mode

These links appear as pop ups as you hover your mouse over them. Search Engine Land

How to build AI confidence inside your SEO team

From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner. Search Engine Land

Hover Pop Up Links Official In Google AI Overviews & AI Mode

Earlier this month, we covered Google testing what we called contextual overlay link cards in AI Overviews and AI Mode. Well, Google officially began rolling them out yesterday, and they are more [...] Search Engine Roundtable

Google Ads tool is automatically re-enabling paused keywords

Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense Search Engine Land