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The Search Herald

Only the most important SEO news

VOL. XII, No. 4094 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Ads data shows query length shift post-AI Mode

Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground. Search Engine Land

How to use Claude to run a stronger CRO audit

Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems. Search Engine Land

3 ways to prep for your next big race with Search

Search can help runners get race-day ready with registration alerts, tailored training plans, and more. Inside Search

Google Search Deez Nuts AI Overview Easter Egg

If you conduct a blank search on Google Search, you will get an AI Overview that says "...nuts? ð¥" It seems like one of those easter eggs dropped by Google within its search [...] Search Engine Roundtable

Content marketing success falls to 12-year low: Survey

AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests. Search Engine Land

Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern

Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps. Search Engine Journal

The ghosting epidemic: Why efficiency killed basic professional courtesy

Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business. Search Engine Land

What Wikipedia Reveals About AI Overviews And Web Traffic via @sejournal, @MattGSouthern

A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes. Search Engine Journal

The availability heuristic: 7 ways Google Ads can steer your decisions

What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch. Search Engine Land

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws. Google also posted a document on the regional differences with the Google Search [...] Search Engine Roundtable

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Google Ads is running a "very early experiment" to show a new attribute in sponsored results in Google Search. This attribute shows how many days remain in a sale or deal on Shopping Ads. Search Engine Roundtable

Google Ads Reporting Segments For Loyalty Program Members

Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members. Search Engine Roundtable

Google Ads Sponsored Results Label Alignment Is Off (Sometimes)

Google may have a bug with some of its search results formatting, where the sponsored results heading is sometimes not left-aligned. This does not seem intentional and it seems more like a formatting [...] Search Engine Roundtable

Google Ads Video Campaign Group Beta

Google Ads is beta testing a new option during the campaign creation process for "Video Campaign Group." This option is for video or Demand Gen campaigns, and it features aggregated metrics [...] Search Engine Roundtable