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The Search Herald

Only the most important SEO news

VOL. XI, No. 3891 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW The SEO’s guide to Google Search Console

Dive into Google Search Console's features and reports, plus how to navigate the tool like a pro, from basic setup to advanced SEO analysis. Search Engine Land

NEW 8 tips for SEO newbies

Early-career SEOs should prioritize business context, search intent, technical basics, and hands-on research before relying on AI tools. Search Engine Land

NEW SEO Fundamental: Google Explains Why It May Not Use A Sitemap via @sejournal, @martinibuster

Google's John Mueller points to site content as the reason for Search Console sitemap error messages Search Engine Journal

NEW Google Email: Fake Or Incentivised Reviews Found On Your Business Profile

Google is now (past few weeks?) sending out emails when it detects fake or incentivised reviews on your Google Business Profile. Google also says it has removed the fake or incentivised reviews that [...] Search Engine Roundtable

Google Updated The Business Profile Review Policies

As I noted in my story yesterday about Google reviews dropping out, Google has updated the Google Business Profiles review policies, the Prohibited & restricted content section. Search Engine Roundtable

NEW Google Ads support now requires account change authorization

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for results. Search Engine Land

NEW Google Business Knowledge Panels With AI Generated Services

We've seen Google use AI for local panel descriptions, menus and more. But now Google is also using AI to generate a list of services a local business offers. Search Engine Roundtable

NEW Google: A Spike In Impressions Doesn't Cause Problems For Search

Google's John Mueller said a spike/increase in impressions within Google Search Console does not cause any specific problems within Google Search. There are a number of posts where some users are [...] Search Engine Roundtable

ChatGPT Ads From Expedia Spotted In The Wild

As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing [...] Search Engine Roundtable

NEW Bing Tests New UI For AI Responses With New Links & References

Microsoft is testing a new user interface for the Bing Copilot AI responses. The new interface shows these link and references cards both inline and on the right. Search Engine Roundtable

How to vibe-code an SEO tool without losing control of your LLM

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step. Search Engine Land

How to use GA4 and Looker Studio for smarter PPC reporting

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance. Search Engine Land

NEW SerpApi moves to dismiss Google scraping lawsuit

SerpApi says Google is stretching the DMCA to protect ad revenue, not copyrights — casting the case as a fight over access to public SERPs. Search Engine Land