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The Search Herald

Only the most important SEO news

VOL. XI, No. 3890 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

44% of ChatGPT citations come from the first third of content: Study

ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds. Search Engine Land

Google launches no-code Scenario Planner built on Meridian MMM

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into actionable budget and ROI decisions. Search Engine Land

Google Ads Updates Budget Pacing For Ad Scheduling

Google sent out an email to some Google Ads advertisers about changes coming to Google Ads budget pacing for ad scheduling. These changes go into effect on March 1, 2026. Search Engine Roundtable

ChatGPT Ads From Expedia Spotted In The Wild

As you know, OpenAI said they would release ads in ChatGPT and then about ten days ago, said the ads went live for a limited number of users. Since then, we have not seen reports of anyone seeing [...] Search Engine Roundtable

LLM consistency and recommendation share: The new SEO KPI

Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search. Search Engine Land

How to vibe-code an SEO tool without losing control of your LLM

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step. Search Engine Land

Complaints Over Google Reviews Being Removed Again

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am [...] Search Engine Roundtable

Google Updated The Business Profile Review Policies

As I noted in my story yesterday about Google reviews dropping out, Google has updated the Google Business Profiles review policies, the Prohibited & restricted content section. Search Engine Roundtable

How to use GA4 and Looker Studio for smarter PPC reporting

Unify GA4 and ad platform data into dashboards that pace spend, flag wasted budget, and reveal what’s really driving performance. Search Engine Land

Retire these 9 SEO metrics before they derail your 2026 strategy

Organic traffic, average position, and DA won’t prove SEO ROI. Here’s what to retire – and the revenue-focused metrics to track instead. Search Engine Land

Google AI Mode Works In 53 New Languages

Google has added 53 new languages to AI Mode, which means the AI Mode works in just under 100 languages. This was announced by Nick Fox from Google on X yesterday. Search Engine Roundtable

Google now attributes app conversions to the install date

Google's app conversion attribution just shifted from ad click to install date — and it could meaningfully improve Smart Bidding performance. Search Engine Land

Google Ads adds Results tab to show impact of applied recommendations

Google Ads now shows the real performance impact of applied recommendations in a new Results tab, comparing outcomes against estimated baseline results. Search Engine Land