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Search Engine Land
Unifying the search experience for real growth in 2026 by Level Agency
Your customers see the whole SERP. You should too.
Search Engine Land
Google: AI Makes Human Experience More Important For Content via @sejournal, @martinibuster
Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content.
Search Engine Journal
How China’s fragmented search ecosystem is reshaping SEO in 2026
Baidu still drives B2B demand, while AI and ecommerce platforms reshape discovery. Here’s how to stay visible across both.
Search Engine Land
Google Says A New Wave Of AI Users Is Transforming Search via @sejournal, @martinibuster
Google says a new wave of users are learning that Search can handle more complex questions, changing how they search.
Search Engine Journal
Google Ads Data Retention Policy Updated
Google has posted an update and emailed advertisers on changes to its Google Ads data retention policy.
What changed?
Here is what Google said.
Search Engine Roundtable
Similarweb Data: ChatGPT Ads Click-Through Rates
Similarweb published some data sharing the click-through rates for OpenAI's ChatGPT ads. The overall CTR for ChatGPT ads are 0.68%, the top quartile is 1%, the best brands are 1.57% and the peak CTR [...]
Search Engine Roundtable
Google Web Bot Auth: Validate Authentic Bots
Google posted new developer documentation for how to authenticate requests with Web Bot Auth. This is a "new cryptographic protocol that helps websites to validate that bots are authentic," [...]
Search Engine Roundtable
Query intent vs. conversion intent: Why the difference matters
What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.
Search Engine Land
Google Business Profile Suspensions Spike Over User Account Restrictions
Google seems to be suspending Google Business Profiles due to user account restrictions.
There may have been a wave of suspensions over the past several days related to this issue and local SEO [...]
Search Engine Roundtable
Bing: 1 Billion Monthly Users Are Human, Not Agents
Microsoft, during its earnings call last week, announced that Bing hit a huge milestone of 1 billion monthly active users.
Krishna Madhavan from Microsoft later confirmed these "users" do [...]
Search Engine Roundtable
Web Bot Auth, Google’s new experimental method to validate authentic bots
This is just a limited test now for some AI agents hosted on Google's infrastructure but it may roll out more widely sometime in the future.
Search Engine Land
Turn your data into decisions: 3 things your business needs for growth in the AI era
To move at the speed of AI, simplify your data and understand what’s driving growth. Learn more in the lead-up to Google Marketing Live.
Daily Search Forum Recap: May 5, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
The 10-gate AI search pipeline: Find where your content fails
AI search is a multiplicative system where one weak signal limits results. Diagnose bottlenecks, prioritize fixes, and improve visibility.
Search Engine Land