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Only the most important SEO news
The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Search Engine Land
Could AI eventually make SEO obsolete?
From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand.
Search Engine Land
Where to focus technical SEO when you can’t do it all
When dev resources are limited, the wrong fixes waste time. Start with architecture, indexing, and performance to drive real gains.
Search Engine Land
Google brings vehicle feeds to Search campaigns
Vehicle feeds in Google Ads let automotive advertisers show real inventory directly in Search, creating more visual and high-intent ads.
Search Engine Land
SMX Now: Learn how brands must adapt for AI-driven search
Join us April 1 for the first SMX Now, featuring iPullRank’s presentation: AI Search Picks Winners: Here’s the GEO Strategy Behind It.
Search Engine Land
Google retires several legacy ad format policies
Google is removing legacy ad format policies in Google Ads, reflecting the shift toward newer, automated campaign types.
Search Engine Land
Small publisher search traffic fell 60% over two years: Data
Google Search pageviews fell 34% year over year and Discover dropped 15%, as ChatGPT referrals rose 200% but remained under 1% of traffic.
Search Engine Land
Google AI Overviews now appear on 14% of shopping queries: Report
Shopping searches are no longer safe from AI Overviews. A new study of 20.9 million SERPs shows AI summaries spreading fast.
Search Engine Land
You could unlock your share of $2,000,000 USD in prizes with your daily searches
The
Microsoft Rewards Total Prize Drop
is officially underway, and it’s bringing the biggest rewards yet. For a limited time, Microsoft Rewards members can enter for a chance to win a
[...]
Bing Search
A more personal digital health experience for people in Europe
Google and DocMorris have announced a partnership to create a more intuitive and supportive digital health experience.
Google: 404 Crawling Means Google Is Open To More Of Your Content via @sejournal, @martinibuster
Google's John Mueller implies that Googlebot crawling 404 pages is a positive sign about that site's content.
Search Engine Journal
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As AI Mode expands, ad formats, reporting, and control are starting to take shape, with Google playing a long game competitors can’t match.
Search Engine Land
Your SEO maturity score doesn’t measure what you think it does
VGMM scoring reveals governance gaps, single points of failure, and whether your SEO can scale beyond individual expertise.
Search Engine Land
Multi-location SEO strategy: Stop competing with your own content
Content overlap, unclear ownership, and poor planning can limit growth. Learn how to align corporate and local SEO efforts.
Search Engine Land
What patents reveal about the foundations of AI search
AI search is built on years-old patents. Here’s how those blueprints shape AEO, GEO, and modern SEO strategy.
Search Engine Land