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The Search Herald

Only the most important SEO news

VOL. XII, No. 4019 - Archive
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Google Says AI Visibility Hinges On Content People Actually Want To Read via @sejournal, @martinibuster

Google says publishers who want to survive in AI Search need to start making content users actually want to read. Search Engine Journal

Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. via @sejournal, @martinibuster

Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them. Search Engine Journal

How to build a 120-minute weekly SEO workflow that gets results

You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact. Search Engine Land

Google Begins Rollout Of Top Stories Carousel In AI Overviews

Google seems to be testing the rollout of top stories within the AI Overview section of the Google Search results. This was something Google pre-announced last month and it now seems to be rolling [...] Search Engine Roundtable

Google Breaks Out Where Local Inventory Ads & Free Local Listings Are Available

Google has now specified exactly which regions local inventory ads and free local listings are available. Previously, Google would lump both together, but in reality, local inventory ads are accepted [...] Search Engine Roundtable

ChatGPT Ads Drops Sponsored Label For Ad Label

OpenAI has dropped the "Sponsored" label on its ChatGPT Ads for an "Ad" label. The position of the label also moved from the top left of the ad box to the right side of the [...] Search Engine Roundtable

Google Ads PMax Product Reporting By Asset Group & View Audience Segments

Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend. These reports should give you more clarity [...] Search Engine Roundtable

How to safely implement high-impact technical SEO changes

Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production. Search Engine Land

Google's Head Of Search - Liz Reid: We Want Great Content To Shine

Liz Reid, Google's Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in its search results [...] Search Engine Roundtable

Why proving technical SEO ROI is so difficult

Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact. Search Engine Land

Daily Search Forum Recap: June 29, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Unlock deeper insights for YouTube brand campaigns.

New features will help prove how YouTube brand campaigns are driving the results advertisers care about. Inside Adwords

Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern

Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data. Search Engine Journal

The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster

Google rewrites meta descriptions. Here is what you can do to take back control of those snippets. Search Engine Journal

Why AI search is forcing global SEO teams to rethink ownership

AI is exposing weak global SEO governance. Discover the 10 ownership decisions that can improve visibility, trust, and local relevance. Search Engine Land