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The Search Herald

Only the most important SEO news

VOL. XII, No. 4081 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google won’t respect manual actions for site reputation abuse in European Economic Area

Searchers outside of the European Economic Area (EEA), the manual action will apply but not within the EEA. Search Engine Land

Google Won't Enforce Its Site Reputation Policy Manual Actions In Europe

Google announced it will not enforce manual actions under the site reputation abuse policy in the European Economic Area (EEA) due to a mandate set by the European Commission, effective August 30, [...] Search Engine Roundtable

Google Updates Site Reputation Abuse Policy: Removes Penalties In EEA via @sejournal, @martinibuster

Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently. Search Engine Journal

AI Is Changing Website Security. Here’s What SEO Teams Should Know via @sejournal, @vahandev

More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks. Search Engine Journal

Google Answers If Updates Come With Actionable SEO Signals via @sejournal, @martinibuster

Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on. Search Engine Journal

Google Ads Book Buttons Expand To Search & Performance Max

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local [...] Search Engine Roundtable

Google Announces Search Updates For Transparency, Actionable Updates Get Blog Posts

Google's John Mueller said Google "primarily" announces search updates to provide "transparency for site owners." He added that when Google publishes blog posts, updates policies, [...] Search Engine Roundtable

Google Preferred Sources, Tailor Your Feed & Search Profiles Are Different

Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles. All kind of customize what you see across Google [...] Search Engine Roundtable

Google Alcohol Advertising Policy Update On September 30

Google will be updating its alcohol advertising policy on September 30, 2026. The update "revises country-specific guidelines, expands allowed advertising locations, and provides clearer details [...] Search Engine Roundtable

Google Search Having Indexing/Serving Issues August 28th

Google Search seems to be having indexing or serving issues in the past hour or so. New content from the past hour doesn't seem to be showing up in Google Search results. Content from the Wall [...] Search Engine Roundtable

Google AI Mode Asking Searchers To Sign In

Google is testing asking searchers to sign in within the AI Mode response. Google shows a big Google super logo and a sign in button that says "Sign in to save your..." Search Engine Roundtable

Google Search Now Lists The Supported Favicon File Formats

Google has updated the favicon search developer documentation to list out the supported favicon file formats. Google added this line that reads, "Google Search supports the following favicon [...] Search Engine Roundtable

Link building in 2027: 13 ways to win or fail

Link volume tells only part of the story. See what separates earned authority from spam, recycled ideas, and pitches destined for the trash. Search Engine Land