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Google’s New Guidance Claims Authority Over SEO, Tools, And AEO/GEO via @sejournal, @martinibuster
Google positions itself as the benchmark for SEO and AEO/GEO advice and questions third-party SEO tools, data and services.
Search Engine Journal
Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc
Google added in topics about generative AI optimization, how third-party tools are not endorsed by Google and more.
Search Engine Land
New Google Document On Third-Party SEO Tools, Services & Advice
Google not only updated its advice on hiring an SEO document, but also created a new one named Google Search's guidance on using third-party SEO tools, services, and advice. This document drills into [...]
Search Engine Roundtable
Google Updates Its Hiring An SEO Doc Warning On SEO Tools & AI Optimization
Google has updated its help document titled Do you need an SEO? Google said the changes are to help when "evaluating your SEO's recommendations and tools, along with other minor updates to the [...]
Search Engine Roundtable
Google Search Profiles Insights & Analytics
Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms.
And Google seems to be testing a new Insights [...]
Search Engine Roundtable
Bing Gives Searchers A Way To Disable AI Copilot Answers
Microsoft Bing announced a new way to disable the Copilot, Microsoft AI, responses from showing up in the Bing search results.
There is a new browser extension available for Chrome and Edge that you [...]
Search Engine Roundtable
Google: Google Chrome Won't Set AI Mode The Default Search Experience
Google has confirmed that the search company has no plans on making AI Mode the default search experience within Google Chrome. This comes after Chrome Canary added a new experimental flag that [...]
Search Engine Roundtable
Google Search Ranking Volatility This Weekend - Around June 6th
Earlier this month, the Google May 2026 core update was completed on June 2, 2026.
But the volatility has not seemed to calm down.
I am seeing a lot of chatter spike up from within the SEO [...]
Search Engine Roundtable
Google AI Brief may be the replacement keywords never had
After 15 years of premature obituaries, the keyword may finally have a replacement. Here's why Google AI Brief matters.
Search Engine Land
The problem with AI share of voice and 3 metrics that matter more
Many AI visibility platforms extrapolate from a small subset of prompts. Explore three metrics designed for an infinite-query environment.
Search Engine Land
4 ways to keep up with the FIFA World Cup 2026™
Google tools — like Maps, Gemini and AI Mode in Search — can help guide you from the first whistle to the final goal.
Daily Search Forum Recap: June 8, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google added a new help document on third-party [...]
Search Engine Roundtable
Google to update Local Services Ads policies in July
Google will update its Local Services Ads policies on July 6, renaming them as "requirements" and aligning advertiser guidelines.
Search Engine Land
Google adds new Performance Max asset testing tools
Google is giving advertisers more ways to evaluate creative performance and make data-driven optimization decisions.
Search Engine Land
What's trending on Search during the 2026 NBA Finals
Explore Google Trends Data on the 2026 NBA Finals featuring the San Antonio Spurs vs. the New York Knicks.