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Google’s Mueller On First Link Priority & Link Obfuscation via @sejournal, @MattGSouthern
John Mueller responded to a plan to hide homepage links from Google in hopes only one internal anchor text would count, known as "first-link priority."
Search Engine Journal
Google: Significant Differences With A/B Tests Can Show In Search Results
Google's John Mueller noted that if your A/B tests are "significantly different" from one and the other, then that "could be visible in search results too." He also said, [...]
Search Engine Roundtable
Google Bans Prediction Markets Product Ads Michigan & New York; Expands Shopping Ads & Free Listings
Google announced it is no longer allowing the advertisement of prediction markets contracts and related products ads in Michigan and New York. Plus, Google also expanded Google Shopping ads and free [...]
Search Engine Roundtable
Your next customer may discover your brand on TikTok before Google
The first decision is often emotional. Google increasingly becomes the place to validate it. Here's what that means for SEO.
Search Engine Land
Google Image Search Home Page Goes From Simple Search Box To Gallery
Google Image Search turned 25 years old and to celebrate, Google revamped the Google Image Search home page. Instead of a clean image search box, Google added an image gallery and placed a search bar [...]
Search Engine Roundtable
AI Image Generation Now Within Google AI Overviews
Google AI Overviews can now generate AI images based on your questions, directly in the AI Overview response in Google Search. Google wrote, "To help bring those unique ideas to life, we're [...]
Search Engine Roundtable
ChatGPT Ads Get Location & Audience Exclusion Controls
OpenAI added more features to ChatGPT Ads Manager, the ability to exclude your ads from showing based on geo-location and/or audience lists. ChatGPT Ads Manager continues to rapidly add new [...]
Search Engine Roundtable
Google Confirms Testing Hide Sponsored Products In Shopping Results
Google has confirmed that it is testing the hide and show sponsored results within the Google Shopping search results interface. Google launched the hide/show sponsored results in the main search [...]
Search Engine Roundtable
Google Says No SEO Penalty For Year-Long A/B Tests? via @sejournal, @martinibuster
Google's Mueller says long A/B tests won't result in SEO demotions, contradicting official guidance that says they may be considered deceptive.
Search Engine Journal
Why the SEO vs. PPC debate is finally over
AI shifted buying decisions beyond the click, making SEO and PPC complementary parts of the same strategy instead of competing choices.
Search Engine Land
Why CPC inflation starts before the auction
Rising CPCs start before the auction. Learn how brand, reach, and post-click experience shape paid search performance.
Search Engine Land
Daily Search Forum Recap: July 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Image Search turned 25 years old and with [...]
Search Engine Roundtable
Google is AI Mode’s No. 2 most-cited domain: Report
Google-owned business and product cards are taking a bigger role in AI Mode, especially for local and shopping searches.
Search Engine Land
Where AI agents get stuck on your site
AI agents retrieve most B2B website content, but pricing often sends them to third-party sources. Learn why and how to fix it.
Search Engine Land
Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Search Engine Land