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The Search Herald

Only the most important SEO news

VOL. XI, No. 3906 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Says Disavow Links If You’re Conflicted And Need To Be Sure via @sejournal, @martinibuster

Google's John Mueller confirmed that most sites don't need to use a disavow file but if you need to be sure, do it. Search Engine Journal

Google Local Service Ads Won't Credit Calls For Existing Clients (Not Lead)

Google Local Service Ads can be super expensive; each call or click can cost hundreds of dollars. Which is why Google has generally been good about refunding for mistaken leads or issues with those [...] Search Engine Roundtable

Google Ads Customer Match Data Uploads Changes Coming April 1

Google sent out emails to some advertisers about changes coming to the Customer Match uploads in the Google Ads APl. After April 1, 2026, those data uploads are no longer going to work in the Google [...] Search Engine Roundtable

Google: Most Sites Don't Need To Disavow Links But That's Not All Sites

Google's John Mueller again spoke about the disavow link file. This time he said that while "most sites don't need it, he added but "that's not all sites." Some sites may indeed need [...] Search Engine Roundtable

Bing Search Tests Go To Shopping Button

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all." Search Engine Roundtable

Bing With Asian Owned Labels On Microsoft Ads

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the [...] Search Engine Roundtable

Break down data silos: How integrated analytics reveals marketing impact

Channel dashboards don’t tell the whole story. Connecting paid media, analytics, and CRM data reveals demand before it appears in pipeline. Search Engine Land

How structured data supports local visibility across Google and AI

Schema helps Google and AI systems verify business information and reduce conflicts across local packs, AI Overviews, and search results. Search Engine Land

Google contacts advertisers with a mandatory EU political ads deadline

Advertisers have until March 31 to complete a mandatory EU political ads declaration — or risk falling foul of new European regulation. Search Engine Land

Daily Search Forum Recap: March 6, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google’s Liz Reid: Search and Gemini may converge, or diverge further

Google’s search chief says the line between web discovery and AI assistants is still unsettled as agents and new behaviors reshape the web. Search Engine Land

OpenAI’s big ChatGPT Instant Checkout plan just changed

Shoppers browse in ChatGPT but finish orders elsewhere, pushing OpenAI to rethink how AI drives retail sales. Search Engine Land

10 advanced ecommerce SEO tips that boost rankings and revenue

Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive [...] Search Engine Land