
Only the most important SEO news
Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim.
Search Engine Journal
Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages.
Search Engine Journal
Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable.
Typically, the whole line of text is clickable to the citation but here, Bing is testing [...]
Search Engine Roundtable
Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results.
Clicking on the AI label does nothing, according to Brodie Clark who spotted this.
Search Engine Roundtable
Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the [...]
Search Engine Roundtable
AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities.
Search Engine Land
Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous [...]
Search Engine Roundtable
Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved.
Some of these delays are several days pending, not hours, but several days.
Search Engine Roundtable
Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.
Search Engine Land
Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale.
Inside Adwords
Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned.
Search Engine Land
These include citation share, grounding query intent, and GEO-focused recommendations.
Search Engine Land
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged.
Search Engine Journal
Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive.
Search Engine Land