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Search Engine Land
Generative Engine Optimization: The Patterns Behind AI Visibility
Understand what GEO is, how it's revolutionizing digital marketing and key strategies to optimize for AI-driven search.
Search Engine Land
Google Ads Product Eligibility View Across Campaigns
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across [...]
Search Engine Roundtable
Introducing AI Performance in Bing Webmaster Tools Public Preview
Now in public preview, AI Performance in Bing Webmaster Tools shows when your site is cited in AI‑generated answers across Microsoft Copilot, AI‑generated summaries in Bing, and select [...]
Bing Webmaster
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
Search Engine Land
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Search Engine Land
If SEO is rocket science, AI SEO is astrophysics
AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility.
Search Engine Land
Daily Search Forum Recap: February 12, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched new AI Mode retailer ads...
Search Engine Roundtable
Google releases preview of WebMCP – how AI agents interact with websites
Is this the new technical SEO frontier?
Search Engine Land
Is your campaign structure holding you back in the era of AI?
For years, the gold standard in Search ads was granularity. Advertisers built elaborate, multi-layered campaigns to cover every variable, from match types to device bids…
Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live
This week in search we have more ongoing Google search ranking volatility.
Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards.
[...]
Search Engine Roundtable
Google Releases Early Preview Of WebMCP
The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, [...]
Search Engine Roundtable
Google AdSense Adds New Triggers For Vignette Ads
Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones.
These new triggers took effect on February 9, 2026.
Search Engine Roundtable
Daily Search Forum Recap: February 13, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern
Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense.
Search Engine Journal