Your Ad Here
Ask us for a quote: info@searchherald.com

The Search Herald

Only the most important SEO news

VOL. XI, No. 3950 - Archive
PRICE: make a donation!

68 Million AI Crawler Visits Show What Drives AI Search Visibility via @sejournal, @martinibuster

Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance Search Engine Journal

Is your AI readiness a mirage? by AtData

Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models. Search Engine Land

How to use the three-act structure for data storytelling

Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next. Search Engine Land

Google Local Search Ads With Videos Ads

Google is testing showing video ads within the local pack ads. This is also known as immersive map view videos, I am told. Search Engine Roundtable

Can Google Handle Domains With One Letter Difference? Usually

A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that [...] Search Engine Roundtable

Better Competitor Targeting In ChatGPT Ads?

Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke? Search Engine Roundtable

Microsoft Bing Offers IndexNow Support To The Internet Archive

The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see. That being said, Fabrice Canel [...] Search Engine Roundtable

Google Lists Best Practices For Read More Deep Links via @sejournal, @MattGSouthern

Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing. Search Engine Journal

Is Google Ads Asset Studio a game changer? Not so fast

Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture. Search Engine Land

Google May Have To Share Search Data With Rivals via @sejournal, @MattGSouthern

The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA. Search Engine Journal

Google Search Tests Opening Search Results In New Window

Google is reportedly testing opening search results in a new window. Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new [...] Search Engine Roundtable

Google adds Read more links best practices

This was added to the search developer documentation. Search Engine Land

Rand Fishkin: Zero-click search began long before AI

Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities. Search Engine Land

Utility news content: How to win beyond clicks in AI search

Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search. Search Engine Land

The digital PR duplication method: Rinse, reuse, repeat

Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage. Search Engine Land