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The Search Herald

Only the most important SEO news

VOL. XI, No. 3925 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

How to write for AI search: A playbook for machine-readable content

Learn how to structure clear, information-rich content that LLMs can extract, interpret, and cite in AI-driven search. Search Engine Land

Google March 2026 spam update done rolling out

This update took less than a day to roll out and finished on March 25, 2026. Search Engine Land

5 ways to collaborate with our agentic advisors

Top tips and best practices for collaborating with Ads Advisor and Analytics Advisor Inside Adwords

Why CPC keeps rising – and what to do by Bluepear

CPC is on the rise across most industries. Here's what's driving the trend and how you can protect your margins. Search Engine Land

Google’s March Spam Update Felt Muted But May Signal Bigger Changes via @sejournal, @martinibuster

Why Google's recently finished Spam Update could be the beginning of something bigger that is yet to come. Search Engine Journal

Google Tests Huge Block of Citations at Bottom of AI Overviews

Google is running a test (or a bug) that shows a massive box of citations (massive in size, not in number of citations) at the bottom of AI Overviews. Search Engine Roundtable

Sponsored Stores Spotted in AI Mode As Google Expands Ads Across AI Surfaces

Google is continuing to expand ads across AI Mode and now there's another type of ad unit for retailers to play with. We know that AI Mode is the future of Search and that means Google will need to [...] Search Engine Roundtable

Google Ads API Version 23.2 Now Available

Google Ads has released a minor version update to the Google Ads API. We are now up to version 23.2. 23.2 adds VideoEnhancement resource, updates to HotelSettingInfo, and so many other updates. Search Engine Roundtable

Google To Update Shopping Ads Political Content Policy On April 16

Google announced it will be updating its Shopping Ads political content policy on April 16, 2026. Google said the update is to "implement additional restrictions on some political content." Search Engine Roundtable

Google Merchant Center: Out-of-Stock Products Need Grayed Out Buy Button

Google Merchant Center updated its landing page requirements to say that products that are out of stock, those pages must have a grayed out add to cart/buy button on that page. Search Engine Roundtable

Google To Expand Shopping Ads To 15 New European Markets

Google is reportedly expanding Shopping Ads eligibility to 15 additional European markets. This is a two phase roll out over the coming months... Search Engine Roundtable

How GSC’s branded query filter changes SEO reporting and analysis

Learn how Google Search Console’s branded query filtering helps you track awareness, diagnose drops, and measure true SEO impact. Search Engine Land

Google updates structured data for forum and Q&A content

Forum and Q&A publishers can now clarify reply totals, quoted material, and AI use so Google better interprets discussions. Search Engine Land

How to use first-party data to find high-impact content ideas

Turn internal data into content your competitors can’t replicate, from site search insights to sales conversations and support tickets. Search Engine Land