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Search Engine Land
Why the traditional link building model no longer works for AI search
High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand.
Search Engine Land
Technical SEO testing: How to build a stronger experiment
The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend.
Search Engine Land
Google brings new AI agent capabilities to Ads and Analytics
Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis.
Search Engine Land
Daily Search Forum Recap: August 10, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google investigates Merchant Center outage
Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution.
Search Engine Land
Evolve your marketing with new AI tools
Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow.
Google confirms testing new buttons on home page to drive users to AI-powered search features
Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.
Search Engine Land
Google Ads & Google Analytics Gain New AI Features
Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, [...]
Search Engine Roundtable
SEOs Taking Over Expired Google X Accounts
It looks like we are seeing some Googler accounts being taken over by sites that sell SEO services, or dare I say it, spammy or low-quality SEO services.
Martin Splitt from Google let his X account [...]
Search Engine Roundtable
Google Search Console Generative AI Performance Report Available For All
The Google Search Console generative AI performance reports seem to be live for everyone now.
Google has not yet announced the full rollout of the generative AI performance reports but after [...]
Search Engine Roundtable
How to decide whether a keyword deserves its own page
Use SERP overlap, content independence, and site structure to determine whether to create a new page, expand an existing one, or consolidate.
Search Engine Land
A 5-layer framework for measuring AI search performance
Traditional attribution misses part of the AI buyer journey. Measure access, visibility, demand, referrals, pipeline, and revenue.
Search Engine Land
Google Ads Sponsored Results Tests Advertiser Name & Favicon Summary
Google is testing placing the list of advertisers in the group of sponsored results at the top of the ad block in the mobile search results. So if the sponsored results group has two advertisers in [...]
Search Engine Roundtable
Google Travel Campaigns Migrating To Search Campaigns For Travel
Google will be migrating Travel campaigns to the new Search campaigns for Travel in Google Ads. This is happening sometime in the third quarter of 2026; we do not have a specific date.
Search Engine Roundtable