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The Search Herald

Only the most important SEO news

VOL. XII, No. 4093 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Ads data shows query length shift post-AI Mode

Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground. Search Engine Land

Google Rolls Out Redesigned Search Results Across The EEA via @sejournal, @MattGSouthern

Google rolled out redesigned Search results in the EEA, reworking aggregator units and adding supplier units for hotel, flight, transport, and product queries. Search Engine Journal

Almost 100% Of People Also Ask Results Are Answered By Google AI Overviews

Google is now answering nearly 100% of all people also asked questions with AI Overviews. 14 months ago, it was only at about 12% but now we are seeing thar nearly all People also ask sections are [...] Search Engine Roundtable

Google Ads Location Asset Requirements Update

Google has updated its location asset requirements for Google Ads. Google said it made these updates to "improve terminology, enhance readability, and include troubleshooting steps applicable to [...] Search Engine Roundtable

Google Confirmed Indexing Reporting Bug From Yesterday As Short Blip

Yesterday, for a short period of time, Google Search Console was reporting pages as not being indexed and in the status of "Crawled - currently not indexed." The issue seemed to have been [...] Search Engine Roundtable

The AI hours nobody on your marketing team is counting

AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost. Search Engine Land

Manual vs. automated Google Ads campaigns: How to allocate your budget

Balance scale and control by matching automation to conversion volume, account maturity, and performance needs. Search Engine Land

Google: Sometimes There Is No Absolute Right Answer For SEO

John Mueller has one of his Google lines again, he said in response to someone trying to pick the right answer for an SEO question - he said, "Sometimes there is no absolute right answer -- but [...] Search Engine Roundtable

Google Merchant Center AI Performance: AI Search Intent, Terms & Attribution

The Google Merchant Center AI Performance Insights which launched in July and has begun expanding to more regions earlier this month has also gained new metrics. AI Search intent, AI Search terms and [...] Search Engine Roundtable

Google Ads Local Customer Optimization & Store Sales In Data Manager

Google Ads is releasing two new features for multi-location retailers including Local Customer Optimization and Store Sales in Data Manager. Ginny Marvin, the Google Ads Liaison, wrote on X, [...] Search Engine Roundtable

Caught by Google’s spam update? Don’t make recovery harder

Rushed fixes can make recovery harder after a Google spam update or manual action. Here’s what to investigate, address, and avoid. Search Engine Land

4 risks hiding in your branded search results

Your branded search results can change in ways that affect visibility and perception. Learn what to monitor and how to spot emerging risks. Search Engine Land

Daily Search Forum Recap: September 9, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said with SEO... Search Engine Roundtable

Jessica Bowman: SEO can’t win AI visibility alone

AI weighs reviews, operations and reputation — not just content. Bowman says future visibility depends on the whole business. Search Engine Land