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Google’s LLM patent suggests a new goal for SEO: Teaching AI who you are
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
Search Engine Land
3 questions that reveal your real search performance
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Search Engine Land
Daily Search Forum Recap: June 22, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We saw some significant Google search ranking [...]
Search Engine Roundtable
Google Ads updates target-based bidding for budget-limited campaigns
Google's upcoming bidding changes could alter campaign performance unless advertisers review and adjust goals.
Search Engine Land
Expanding financial advertiser verification across Europe
Google is expanding its mandatory financial advertiser verification program across the EU to help people find services they can trust.
Google Cautions Against Markdown Versions Of Websites For AI SEO via @sejournal, @martinibuster
Google's John Mueller and Martin Splitt cautioned against parallelizing content with markdown for AI SEO.
Search Engine Journal
An open letter to everyone hiring a search leader
The Anthropic job posting everyone’s dunking on is the new standard. Companies that get it right will quietly win the next decade.
Search Engine Land
Google expands financial services ad verification across 24 European markets
Google requires financial advertisers to complete new compliance checks or risk losing the ability to run some EU ads.
Search Engine Land
Google Ads Clarifies AI Max For Search Campaigns Reporting
Google has updated the Google Ads help document on About reporting in AI Max for Search campaigns with a number of changes. The changes include documenting the DSA to AI Max deadline, more [...]
Search Engine Roundtable
Google Search Console AI Performance Report Rolling Out To More
Google seems to be expanding access to the new Search Console generative AI performance reports to more regions, outside of just the UK. I see a number of people in India who are now reporting seeing [...]
Search Engine Roundtable
Google Creates Subscription Linking For News Publishers
Google has posted a new policy document for subscription linking for news publishers under the Google Publisher Center help area. Google wrote, "Any publisher using this service must adhere to [...]
Search Engine Roundtable
Google Ads On Travel Promotion Ads & Booking Links Work For Search Campaigns For Travel
Google added a new section to the about final URL expansion in Search document named "How the landing page logic works for Travel Promotion Ads & Booking Links within Search Campaigns for [...]
Search Engine Roundtable
Google Ads Expands Financial Advertiser Verification Across 24 European Markets
Google announced it has expanded its Financial Services Verification process to 24 new European Economic Area (EEA) markets. The verification requirements kicks in today, July 23, 2026. Google said [...]
Search Engine Roundtable
Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube
YouTube announces new insights tools to support creator partnerships and strengthen ad campaigns at Cannes Lions 2026.
How to approach build-versus-buy decisions for SEO
Before requesting a new tool, understand the tradeoffs between custom solutions, SaaS platforms, and hybrid approaches that combine both.
Search Engine Land