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The Search Herald

Only the most important SEO news

VOL. XII, No. 4023 - Archive
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Want to present at SMX Next? Now’s the time to submit a pitch!

If you’re on top of the latest techniques and what’s to come in SEO, PPC, and AI search, submit a pitch to present at SMX Next. Search Engine Land

Why TikTok deserves a place in your SEO strategy

TikTok is adding new ways for businesses to be discovered, from Local Feed and AI summaries to creator reviews and TikTok Shop. Search Engine Land

Fabrice Canel, Longtime Bing Search Leader, Retires From Microsoft via @sejournal, @MattGSouthern

Fabrice Canel, the Principal Product Manager who led Bing's crawling and indexing team and championed IndexNow, has announced his retirement from Microsoft. Search Engine Journal

GraphRAG: What entity-first retrieval means for SEO

GraphRAG explains why AI is shifting from isolated text to connected knowledge, and what that means for AI search optimization. Search Engine Land

In memoriam: A tribute to Bruce Clay 

A longtime search leader’s final industry conversation explores AI, content structure and the evolving craft behind ranking well. Search Engine Land

Google tests AI-generated summaries in Search ads

Google is testing AI-generated summaries beneath Search ads, potentially giving its AI a larger role in how paid ads are presented Search Engine Land

Daily Search Forum Recap: July 1, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google improved the recipe results in AI Mode, to [...] Search Engine Roundtable

Google Search now sends searchers directly to publisher-hosted AMP pages

Google will continue to support the open-source AMPhtml format, the company told me. Search Engine Land

ChatGPT Thinking mode changes which brands get cited

Only 25.6% source overlap between minimal and high reasoning across 100 prompts and 20 buyer journeys, according to Semrush and Kevin Indig. Search Engine Land

Google adds Channel Diagnostics to Performance Max

Google's Channel Diagnostics for PMax, helps advertisers identify missing or disapproved assets that could limit performance. Search Engine Land

The latest AI news we announced in June 2026

Here are Google’s latest AI updates from June 2026. Inside Search

Google’s DMCA Crisis Is Disrupting The Web. It Will Only Get Worse. via @sejournal, @martinibuster

Google's DMCA Crisis is turning a copyright protection system into a tool that bad actors can use against publishers. Search Engine Journal

How competitors target your branded traffic with Google Ads

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them. Search Engine Land

Google Ads Makes Changes To Bidding For Campaigns Limited By Budget

Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns [...] Search Engine Roundtable

July 2026 Google Webmaster Report

Here is the monthly Google Webmaster report, where I summarize the major organic Google Search news and SEO topics from the past month. The big news was the Google June 2026 spam update, which took [...] Search Engine Roundtable