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Only the most important SEO news
Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search
Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not [...]
Search Engine Roundtable
Google’s biggest crawling challenges are faceted navigation, action parameters and more
Crawlers can cause your site to load slowly if you do not manage the URLs on your website properly.
Search Engine Land
Why Google’s Performance Max advice often fails new advertisers
Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning.
Search Engine Land
Advanced ways to use competitive research in SEO and AEO
Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click.
Search Engine Land
Here’s how to tune into the Winter Olympics with Google
Learn more about using Google tools to stay in the know on the 2026 Winter Olympics.
NEW How AI is reshaping local search and what enterprises must do now
AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance.
Search Engine Land
The latest AI news we announced in January
Google AI announcements from January
NEW Google Releases Core Update Targeting Discover Feed via @sejournal, @MattGSouthern
Google has started a Discover core update. The rollout may take up to two weeks, with expansion to more countries and languages later.
Search Engine Journal
Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd
I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January.
But the Google Search results volatility is still very volatile, and the shuffling in those [...]
Search Engine Roundtable
Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types
We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and [...]
Search Engine Roundtable
NEW February 2026 Google Discover Core Update Rolling Out - Local Impact
Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so [...]
Search Engine Roundtable
Are we ready for the agentic web?
The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like.
Search Engine Land
What higher ed data shows about SEO visibility and AI search
Search behavior has evolved, but many SEO strategies have not. New research reveals what’s actually working to build visibility in AI search.
Search Engine Land
Google’s Crawl Team Filed Bugs Against WordPress Plugins via @sejournal, @MattGSouthern
Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't.
Search Engine Journal
Bing Multi-Turn Search Rolls Out Worldwide
Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the [...]
Search Engine Roundtable