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Only the most important SEO news
Google: If Blocking a Country’s Traffic, Don’t Block Googlebot via @sejournal, @MattGSouthern
Google's John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country.
Search Engine Journal
Google: Break YMYL & Non-YMYL Content Into Separate Sites
If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google's John Mueller [...]
Search Engine Roundtable
NEW Google Research Paper Reveals a Shortcoming in Search via @sejournal, @martinibuster
New research highlights a little known area of information retrieval that Google hasn't quite succeeded in.
Search Engine Journal
Google Ads rolling out auto-applied recommendations
Make sure to routinely check your opt in settings for this change and watch the history tab.
Search Engine Land
Bug in How Google Detects Soft 404s May Be Causing Traffic Losses via @sejournal, @martinibuster
A recent update to how Google detects soft 404s is resulting in innocent websites losing their rankings
Search Engine Journal
How Often Is Core Web Vitals Ranking Factor Calculated? via @sejournal, @martinibuster
Is the Core Web Vitals ranking factor updated on a real-time basis or is it rarely updated?
Search Engine Journal
Google Product Reviews Update Was Really Big For Affiliates & Review Sites
Last Thursday, Google began rolling out the new Google Products Reviews Update - I covered everything Google has said about it over in that story but now, it is time to cover the impact.
It has been [...]
Search Engine Roundtable
Searching for the way forward
I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the ways that people are [...]
Building for the future: Google Marketing Livestream May 27, 2021
Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the [...]
NEW Automation isn’t about what machines can do for you, it’s about what you can do together
Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements.
Search Engine Land
5 new ways Google Assistant can make the day a little easier
Spring is here, and with it, a helping hand from Google Assistant. Today we're introducing five new features that help you tackle small things around the house (and from the car).
1) [...]
Upcoming changes to FeedBurner
Feedburner is making several upcoming changes to support the product's next chapter. This post describes what you can
expect to change and what you can do now to ensure you’re prepared.
Google Webmaster Central
Google Image Search Does Not Index CSS Background Images
Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be indexing or ranking those images in image search.
John Mueller said on Twitter "last I [...]
Search Engine Roundtable
NEW Google Ads to roll out dynamic exclusion lists in coming weeks
Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing.
Search Engine Land
NEW Conversion modeling through Consent Mode in Google Ads
Last year, we introduced
Consent Mode , a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a [...]