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The Search Herald

Only the most important SEO news

VOL. XI, No. 3990 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Beyond RAG: Why every AI search platform is now agentic and what that means for your content

AI search has outgrown simple RAG. Learn how today’s hidden AI retrieval systems decide whether your content gets surfaced or filtered out. Search Engine Land

Daily Search Forum Recap: May 29, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

How to train Claude to sound like your brand

If Claude keeps writing beige, the problem is probably the brand rules you never gave it. Train AI on your voice, tone, visuals, and style. Search Engine Land

Google Ads launches built-in lead management dashboard

Google Ads now lets advertisers manage leads and share quality signals with AI to improve bidding performance. Search Engine Land

Matt McGee on the Wild West days of SEO

Matt was also the former Editor-in-Chief at Search Engine Land, so this interview is full of great SEO topics. Search Engine Land

Digital PR examples: 13 powerful campaigns and strategies that work

Building brand authority can be just as important as backlinks for SEO. Here are 13 effective ways to use digital PR to gain visibility, rankings, and traffic. Search Engine Land

Google appears to be testing new branded search controls in AI Max campaigns

Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively. Search Engine Land

Google May 2026 Core Update Hits Hard Saturday - May 30th

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then [...] Search Engine Roundtable

Google Disco Ball Doodle

Google's Doodle today is an animated Disco ball, titled "The Art of Disco." Google wrote, "In celebration of Pride Month, today's Doodle celebrates the art of disco by shining a light [...] Search Engine Roundtable

Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. Search Engine Journal

How to use schema markup to optimize for the agentic web

AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web. Search Engine Land

Google Ads Invalid Activity Credit Report - New Help Document

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help [...] Search Engine Roundtable

Google Begins Limited Test Of Healthcare Ads In AI Mode

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI [...] Search Engine Roundtable

Google Ads New Branded Searches Controls For AI Max

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names. Search Engine Roundtable