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The Search Herald

Only the most important SEO news

VOL. XI, No. 3931 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google explains how crawling works in 2026

Google went through crawling, fetching, and the bytes it processes. Search Engine Land

Google Gemini may tailor AI answers based on query tone: Report

An internal system guides Google Gemini to align responses with user tone, intent, and emotional context, according to an unverified report. Search Engine Land

Google expands Merchant Center loyalty features to 14 countries and AI surfaces

Member perks are now baked into product listings — and showing up on Gemini and AI Mode for the first time. Search Engine Land

YouTube adds AI creator matching and ad formats to its partnerships platform

AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously. Search Engine Land

AI search engines cite Reddit, YouTube, and LinkedIn most: Study

Wikipedia and Forbes rank among the most-cited sources in AI answers, with Yelp and G2 frequently appearing in recommendation queries. Search Engine Land

Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster

Google's John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? Search Engine Journal

Google Explains Googlebot Crawling, Fetching & Byte Limits

Google posted a new blog post named Inside Googlebot: demystifying crawling, fetching, and the bytes we process alongside episode 105 of the Search Off the Record segment named Google crawlers behind [...] Search Engine Roundtable

Microsoft Advertising Merchant Center Enables Store & Domain Name Updates

You can now update your store's name and / or domain name directly in Merchant Center within Microsoft Advertising. Search Engine Roundtable

‘Google Zero’ misses the real problem: Your next visitor isn’t human

The real shift is machine-driven discovery, where AI agents research and decide before humans ever visit your website. Search Engine Land

20 practical ways to use AI in SEO

Based on hands-on SEO work, these examples show where AI fits across content, technical tasks, and reporting. Search Engine Land

The latest AI news we announced in March 2026

Here are Google’s latest AI updates from March 2026 Inside Search

Programming Note: Offline For Passover Thursday & Friday

This is a programming note that I am completely offline for the Passover holiday Thursday and Friday. I am likely not going to schedule any stories, I apologize (still in recovery mode)... Search Engine Roundtable

Google Ask Maps Fully Available In US and India

Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is "available to everyone in the U.S. and India." Search Engine Roundtable

Daily Search Forum Recap: April 1, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Going offline for Passover tonight through Saturday [...] Search Engine Roundtable