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The Search Herald

Only the most important SEO news

VOL. XI, No. 3988 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

How to get your Google Ads seen in AI Overviews

Here's how feeds, landing pages, and audience signals help Shopping, Performance Max, and AI Max campaigns appear in AI Overviews. Search Engine Land

The SEO-GEO gap: How AI search traffic differs from organic traffic

Data from 10 websites shows why original research, tools, and answer-first content outperform generic educational articles in GEO. Search Engine Land

Daily Search Forum Recap: May 27, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

The micro-macro shift: How to measure AI visibility now that precision is gone

AI visibility is now a macro measurement problem. Here’s how to build a defensible framework for tracking recommendation trends. Search Engine Land

Google AI Overviews & AI Mode gain preferred sources, plus new perspectives carousel and highly cited labels

Google says these are "new ways to help you find high-quality content and firsthand perspectives." Search Engine Land

Google Ads will start deleting historical reporting data after set retention periods

Google Ads will begin deleting over 37 months reporting data in June unless advertisers export it beforehand. Search Engine Land

Google launches Real-Time Policy Reviews for faster ad approvals

Google is introducing Real-Time Policy Reviews to speed up ad approvals with instant feedback during campaign creation. Search Engine Land

New ways to find your favorite sources and original content in AI Search

New updates to help you spot and connect with high-quality, original content in Google Search. Inside Search

Introducing ‘YBYS’: Your brand = Your SEO

The easiest way to survive AI search may be the least exciting SEO advice ever: build a real brand. Search Engine Land

Brand depth determines what AI systems recommend

Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend. Search Engine Land

Google AI Mode & AI Overviews Add Preferred Sources & New Carousel

Google is officially rolling out preferred source labels within AI Mode and AI Overviews and adding a new carousel to AI Mode and AI Overviews, as well. Plus, Google said the highly cited label is [...] Search Engine Roundtable

Google Strongly Warns Against Manipulating Mentions For AI

Gary Illyes from Google reportedly said at the Search Central Live Shanghai 2026 event on May 15th that he and Google strongly warns against buying or manipulating mentions brand mentions to try to [...] Search Engine Roundtable

Google Tests New Sitename & Favicon Layout In Search

Google is testing shifting the sitename and favicon in the search results around, where it is on one line with the favicon, then a bold sitename and then the URL, followed by the rest of the snippet; [...] Search Engine Roundtable

ChatGPT Ads Conversion-Optimized Campaigns Coming June 5th

OpenAI sent out an email to some early advertisers offering them early access to conversion-optimized campaigns. Conversion-optimized campaigns are going to be available to some advertisers starting [...] Search Engine Roundtable