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The Search Herald

Only the most important SEO news

VOL. XII, No. 4051 - Archive
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AI halftime report: H1 2026

AI search grew, token spending surged, software stocks fell, and publishers lost traffic. Here’s what H1 2026 revealed about AI’s impact. Search Engine Land

Bing Ads Revenue Up 10%

Microsoft reported its fourth-quarter 2026 earnings, showing that its search and advertising revenue was up 10%, indicating its ad growth was 2 points lower than the previous quarter. The previous [...] Search Engine Roundtable

5 strategies for increasing AI visibility without messing up your SEO by Bodhium Labs

Learn how to balance AEO and search performance with smarter content decisions, stronger third-party validation, and pages built for retrieval. Search Engine Land

How to turn news articles into assets for AI search

Liquid content gives publishers more ways to package, distribute, personalize, and monetize journalism as audience habits shift. Search Engine Land

Google Related Searches Based On Your Browsing

Google is now testing showing related searches based on your browsing. I suspect this is based on your browsing history on Chrome, beyond what you may search for in Google but based on what pages you [...] Search Engine Roundtable

Google Shopping Ads With AI-Generated Descriptions

Google is now testing AI-generated descriptions on shopping and product ads. We saw this with normal sponsored results earlier this month, Google confirmed it was a small test then, and now we are [...] Search Engine Roundtable

Almost Half Of Google Searches Have AI Overviews & Climbing

Doesn't it feel like you are always seeing AI Overviews at the top of all your Google Search results? Well, new data from Similarweb says that AI Overviews show up for about 43% of all queries. [...] Search Engine Roundtable

Google Blames Website For Race Based AI Overview Response

Normally, I wouldn't cover political topics like this, but with Google trying to copyright its search results, including AI Overview responses, I thought it was appropriate. Google responded to [...] Search Engine Roundtable

Google: Offline Conversions With GBRAID URL Parameter Help Doc

Google has a new help document in the Google Ads support area on how to set up offline conversions using GBRAID. A GBRAID URL parameter (&gbraid=xyz) is a privacy-preserving identifier used to [...] Search Engine Roundtable

Google Discover Tests Read Later Queue Carousel

Google is testing a new carousel at the top of the Google home page on mobile for Google Discover. It is a carousel of content that is titled "Read Later Queue," and it comprises articles [...] Search Engine Roundtable

Multi-location SEO: How to structure geographic pages at scale

Build your local presence around real locations, markets, and service areas instead of turning every geographic keyword into a new URL. Search Engine Land

How to build a keyword clustering tool with Python

Automate the process of grouping thousands of search queries into coherent topics for faster, more scalable content planning. Search Engine Land

Daily Search Forum Recap: July 30, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Selling SEO or AI services? Your sales team needs more than a pitch deck

When sales is rewarded for closing deals and delivery is judged on results, unrealistic SEO and AI promises become almost inevitable. Search Engine Land

Google launches Structured Data Files v10.1 for Display & Video 360

Google Display & Video 360's latest Structured Data Files update adds AI labels, DOOH support and new bulk management features. Search Engine Land