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Search Engine Land
Your #1 competitive advantage in Google Ads: Customer Match
Uploading your customer list to Google Ads can give Google’s AI a competitive advantage as privacy changes make tracking less effective.
Search Engine Land
Why so much SEO work no longer drives growth
Keyword research and on-page optimization still matter, but authority, distribution, and brand visibility now drive more organic growth.
Search Engine Land
Daily Search Forum Recap: June 4, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google introduces Search profiles within Google Discover
These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.
Search Engine Land
A new profile to help publishers and creators highlight their work on Search
We’re introducing a new, dedicated space for creators, publishers and brands.
Google Launches Search Profiles For Creators With 100K Followers via @sejournal, @MattGSouthern
Google launches Search profiles, giving eligible creators a customizable page for articles, social posts, and followers. U.S.-only at launch.
Search Engine Journal
Google’s May Core Update Favored Pages That Match Intent via @sejournal, @MattGSouthern
Aleyda Solis analyzed US and UK SISTRIX data from Google's May core update, finding visibility patterns tied to source type and market fit.
Search Engine Journal
How TV ads create search demand — and what to do about it
Viewers don't just watch TV ads. They search. Here's how to capture demand, measure search lift, and connect search to media planning.
Search Engine Land
Search News Buzz Video Recap: Google May Core Update Done, AI Performance Reports & Controls, Google Ads, ChatGPT Ads, Microsoft Scout & Tools
This week...
Search Engine Roundtable
Google Search Profiles: Publisher Profile Pages Officially Live
After tons and tons of testing and tweaking, Google is officially announcing what it calls Search profiles and what I called Discover publisher pages.
Google said Search profiles provide "a [...]
Search Engine Roundtable
Microsoft Advertising To Update UTM Analytics Auto-Tagging Sep. 2
Microsoft emailed advertisers notifying them that Microsoft Advertising will update UTM auto-tagging beginning on September 2, 2026. Microsoft added that no action is required on your part, as the [...]
Search Engine Roundtable
Coming Soon: Connecting Google Business Profile To Google Analytics
Google will soon allow you to connect your Google Business Profile with Google Analytics.
Google sent out an email to some businesses saying this is coming soon, within the next "few [...]
Search Engine Roundtable
Google Passkey & Security Agent Added To Account Security and Safety Doc
With the rise of Google Ads accounts being hijacked, Google has updated its Account security and safety help document with more details on passkeys and the security agent feature. This is in addition [...]
Search Engine Roundtable
Google Dialog: Does This Business Offer Rewards In Exchange For Reviews
About five months ago (I missed it), Google began asking searchers if the business location they are visited offers rewards in exchange for reviews. The prompt that comes up in the app asks, [...]
Search Engine Roundtable