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The Search Herald

Only the most important SEO news

VOL. XI, No. 3975 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility

New research reveals how ChatGPT fetches pages, selects sources, and summarizes content — with practical prompts to test your own site. Search Engine Land

Google Search Ranking Volatility Heated May 13th & 14th

Over the past day or so, I am seeing a large spike in signs that there is Google search ranking movement and volatility. This is between the SEO community chatter spiking, as well as some of the [...] Search Engine Roundtable

Google Analytics AI Assistant Traffic: Tracks ChatGPT, Gemini & Claude Traffic

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI [...] Search Engine Roundtable

ATVs & Non-Motorized Vehicles Can Now Be Listed In Google Vehicle Ads

Google is expanding its vehicle ads to support more vehicles in the United States. Specifically, All-Terrain Vehicles (ATVs), RV's Utility Task Vehicles (UTVs), and non-motorized trailers, such as [...] Search Engine Roundtable

Google Ads To Automatically Link YouTube Channels

Google sent out emails to some advertisers notifying them that after June 10, 2026 they will automatically link your Google Ads account with your YouTube channel. Linking them will give Google Ads [...] Search Engine Roundtable

Google Ads API Version 24.1 Now Available

Google has released version 24.1 of the Google Ads API, this is a minor release with dozens of updates. This update includes features like mobile device platform segment, classic images in DemandGen, [...] Search Engine Roundtable

Your client sent ChatGPT SEO advice: Here’s how to respond

The key isn’t arguing with AI outputs. It’s guiding stakeholders through what’s useful, generic, or simply incorrect. Search Engine Land

Daily Search Forum Recap: May 14, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

How to prioritize technical SEO fixes by business impact

Not every critical error deserves immediate attention. Focus your resources on the fixes that actually improve visibility and performance. Search Engine Land

Google Analytics adds AI Assistant channel to measure AI traffic

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently. Search Engine Land

Google expands Ads API testing tools in v24.1 release

Google Ads API v24.1 adds deeper reporting, expanded AI campaign testing, and new security updates for advertisers. Search Engine Land

Performance Max (PMax) Google Ads campaigns explained

PMax uses AI to maximize conversions across Google Ads. Learn how Performance Max works, when to use it, and tips for optimizing campaign performance. Search Engine Land

Google Indexing API Is Inundated By Bloggers

Google's John Mueller said, "The indexing API is inundated by bloggers trying to act like legitimate sites." This means that Google needs to be more careful about who and what they accept [...] Search Engine Roundtable

Google Search Autocomplete With AI Overview Search Icon

Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a [...] Search Engine Roundtable