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The Search Herald

Only the most important SEO news

VOL. XII, No. 4070 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

The $113,000 paid search test: How much traffic did organic replace?

Paid search looked valuable in the channel report. A 13-week test revealed how much of that value the business actually needed to buy. Search Engine Land

The AI visibility index: Which brands are vanishing from AI search?

Some brands dominate Google yet barely surface in AI answers. Here’s where traditional authority and AI recall diverge. Search Engine Land

Daily Search Forum Recap: August 17, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google updates Demand Gen view-through conversion optimization

Google is making view-through conversion optimization video-only for Demand Gen while expanding support to Display. Search Engine Land

Google Search pauses AI-generated images within AI Overviews

Robby Stein from Google said, "This was a small experiment we're no longer running." Search Engine Land

Want more AI visibility and citations? Start monitoring trends

Learn how monitoring keyword and topic trends helps you publish early, build authority, and improve your odds of getting cited in AI search. Search Engine Land

Google Performance Reports Drop In Impressions/Clicks ~August 12

There are a number of reports that the performance reports, both for Google Search and the Generative AI features reports, are showing a decline in impressions and clicks (AI report does not show [...] Search Engine Roundtable

Google Search Console Generative AI Performance Report in Search data bug

Google has confirmed the issue starting on August 13, and the result is a decrease in impressions. Search Engine Land

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads. Search Engine Land

ChatGPT draws more paid clicks from Google than any other top destination

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery. Search Engine Land

Local 5.0: The next evolution of local SEO is here

The verification burden is moving from customers to AI. See what that means for location data, local context, and recommendations. Search Engine Land

ChatGPT Ads Switching Advertisers On Load

Sometimes when you look at the ads within OpenAI's ChatGPT, you might notice an ad from one advertiser first loads and then it quickly blinks and loads a different advertiser. I suspect this is a bit [...] Search Engine Roundtable

Google AdSense Will Stop Euro-Denominated Check Payments August 7

Google is dropping support for Euro-denominated check payments for AdSense publishers after August 7, 2026. Google wrote this as a note in this document saying, "Effective August 7, 2026, Google [...] Search Engine Roundtable

Google Search Will Eventually Support HTTP QUERY Method

Gary Illyes from Google said Google Search will eventually support the new HTTP QUERY method. He said as the "ecosystem catches up" Google will then support the HTTP QUERY method. Search Engine Roundtable