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The Search Herald

Only the most important SEO news

VOL. IX, No. 3224 - Archive
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What does Google want from SEOs? What is the future of PPC?

Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers. Search Engine Land

Google Warns Of “New Reality” As Search Engine Stumbles via @sejournal, @MattGSouthern

Google warns of "new reality" amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality. Search Engine Journal

Google’s New Infini-Attention And SEO via @sejournal, @martinibuster

Google's Infini-attention is a plug and play technology that can be added to existing models, including core algorithm systems Search Engine Journal

NEW Google March 2024 core update rollout is now complete

The first core update of 2024 finished rolling out on April 19 - this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in unhelpful content. Search Engine Land

What should the title tag length be in 2024?

Optimizing title tags is vital for boosting your visibility in Google's SERPs. But you don't have to worry about character limits. Here's why. Search Engine Land

NEW Google March 2024 Core Update Officially Completed A Week Ago via @sejournal, @MattGSouthern

Google completed major March 2024 core update a week before announcing, keeping websites in the dark. Search Engine Journal

DeepL Write: New AI Editor Improves Content Quality via @sejournal, @martinibuster

New AI creative assistant doesn't generate content. It democratizes high quality writing. Comes in free and modestly priced versions. Search Engine Journal

NEW Google Tests Placing The Snippet Date Next To URL

Google is testing placing the date in the snippet on the same line as the URL in the snippet. This is instead of placing it before the snippet's description section. Search Engine Roundtable

NEW Google March 2024 Core Update Finished April 19th (A Week Ago)

The Google March 2024 core update finished a week ago and Google did not tell us until today. It finished officially on April 19, 2024, and took 45 days to roll out after starting on March 5, 2024. [...] Search Engine Roundtable

Google delays third-party cookie phase-out to 2025 (maybe)

For the third time, Google has postponed the anticipated deprecation of third-party cookies in its Chrome browser. Search Engine Land

Google Declares It The “Gemini Era” As Revenue Grows 15% via @sejournal, @MattGSouthern

Alphabet's Q1 revenue up 15%, driven by Search and YouTube shine. Google reshuffles AI teams for "Gemini era" integration. Search Engine Journal

Google Crawler Documentation Has A New IP List via @sejournal, @martinibuster

Google updated their Googlebot and Crawler documentation to add a second list of IP addresses Search Engine Journal

Google Stresses The Need To Fact Check AI-Generated Content via @sejournal, @MattGSouthern

A Google podcast highlights the potential for factual errors in AI-generated content, stressing human oversight is critical. Search Engine Journal

Report: How Prabhakar Raghavan Killed Google Search

Ed Zitron wrote a piece named The Man Who Killed Google Search. It goes through in detail how Prabhakar Raghavan, Google's former head of ads - led a coup so that he could run Google Search, and how [...] Search Engine Roundtable

Google March Core Update Stilling Rolling Out & Heated SEO Chatter Continue

Over the past few days, while I was offline, the SEO chatter around the Google search ranking volatility continued to be super heated. The Google tracking tools seemed to calm down a bit, but the [...] Search Engine Roundtable