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The Search Herald

Only the most important SEO news

VOL. XI, No. 3991 - Archive
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Google May 2026 Core Update Hits Hard Saturday - May 30th

The Google May 2026 core update seemed to have hit some sites in a very big way yesterday, Saturday, May 30, 2026. As a reminder, the May 2026 core update was announced on May 21, 2026, and then [...] Search Engine Roundtable

Google Disco Ball Doodle

Google's Doodle today is an animated Disco ball, titled "The Art of Disco." Google wrote, "In celebration of Pride Month, today's Doodle celebrates the art of disco by shining a light [...] Search Engine Roundtable

Google CEO Sundar Pichai Downplays Google Zero Concerns via @sejournal, @martinibuster

Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out. Search Engine Journal

How to use schema markup to optimize for the agentic web

AI agents rely on structured data to understand and act on your content. Learn how schema markup supports the emerging agentic web. Search Engine Land

Google Ads Invalid Activity Credit Report - New Help Document

Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help [...] Search Engine Roundtable

Google Begins Limited Test Of Healthcare Ads In AI Mode

Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI [...] Search Engine Roundtable

Google Ads New Branded Searches Controls For AI Max

Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names. Search Engine Roundtable

Google Hosted Forms Leads Screen In Google Ads

Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead's name, stage, date submitted, email, phone, [...] Search Engine Roundtable

Google AI Mode & AI Overviews Sliding Carousel For Link Cards

Google is testing a new way to show citation link cards within AI Overviews and AI Mode. In this test, if you click on a citation bubble, Google opens a carousel at the bottom of the screen that you [...] Search Engine Roundtable

How a ‘client brain’ gives AI the context SEO work needs

Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations. Search Engine Land

Link intent: How to combine great content with strategic outreach

Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility. Search Engine Land

New SER Volatility Aggregator Chart & Backend Update

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. [...] Search Engine Roundtable

Daily Search Forum Recap: June 1, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated [...] Search Engine Roundtable

DV360 API Adds Demand Gen Support

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows. Search Engine Land

Google expands Data Manager API with GMP event ingestion

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem. Search Engine Land