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The Search Herald

Only the most important SEO news

VOL. VI, No. 2116 - Archive
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Google: If Blocking a Country’s Traffic, Don’t Block Googlebot via @sejournal, @MattGSouthern

Google's John Mueller advises site owners to be careful not to block Googlebot if they choose to block traffic from an entire country. Search Engine Journal

Google: Break YMYL & Non-YMYL Content Into Separate Sites

If your website contains both YMYL, your money / your life, and non-YMYL topics of content, you may want to consider separating those out into their own standalone websites. Google's John Mueller [...] Search Engine Roundtable

NEW Google Research Paper Reveals a Shortcoming in Search via @sejournal, @martinibuster

New research highlights a little known area of information retrieval that Google hasn't quite succeeded in. Search Engine Journal

Google Ads rolling out auto-applied recommendations

Make sure to routinely check your opt in settings for this change and watch the history tab. Search Engine Land

Bug in How Google Detects Soft 404s May Be Causing Traffic Losses via @sejournal, @martinibuster

A recent update to how Google detects soft 404s is resulting in innocent websites losing their rankings Search Engine Journal

How Often Is Core Web Vitals Ranking Factor Calculated? via @sejournal, @martinibuster

Is the Core Web Vitals ranking factor updated on a real-time basis or is it rarely updated? Search Engine Journal

Google Product Reviews Update Was Really Big For Affiliates & Review Sites

Last Thursday, Google began rolling out the new Google Products Reviews Update - I covered everything Google has said about it over in that story but now, it is time to cover the impact. It has been [...] Search Engine Roundtable

Searching for the way forward

I can’t think of a time when technology has been able to be more helpful to more people, families, communities, companies and countries than today. At the same time, the ways that people are [...] Inside Adwords

Building for the future: Google Marketing Livestream May 27, 2021

Businesses play a critical role in helping our communities thrive. As the world around us continues to change, our commitment to you remains the same: helping you grow your business and meet the [...] Inside Adwords

NEW Automation isn’t about what machines can do for you, it’s about what you can do together

Automation puts new capabilities at our fingertips, but success will remain out of reach if you don’t take an active role in guiding those advancements. Search Engine Land

5 new ways Google Assistant can make the day a little easier

Spring is here, and with it, a helping hand from Google Assistant. Today we're introducing five new features that help you tackle small things around the house (and from the car).   1) [...] Inside Adwords

Upcoming changes to FeedBurner

Feedburner is making several upcoming changes to support the product's next chapter. This post describes what you can expect to change and what you can do now to ensure you’re prepared. Google Webmaster Central

Google Image Search Does Not Index CSS Background Images

Google's John Mueller reminded us that when it comes to your CSS background images, Google won't be indexing or ranking those images in image search. John Mueller said on Twitter "last I [...] Search Engine Roundtable

NEW Google Ads to roll out dynamic exclusion lists in coming weeks

Dynamic exclusion lists can make it easier for your brand to avoid showing near unwanted content while requiring less of the advertiser's time and attention ongoing. Search Engine Land

NEW Conversion modeling through Consent Mode in Google Ads

Last year, we introduced Consent Mode , a beta feature to help advertisers operating in the European Economic Area and the United Kingdom take a privacy-first approach to digital marketing. When a [...] Inside Adwords