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The Search Herald

Only the most important SEO news

VOL. XII, No. 4040 - Archive
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“Are You A Bot” Screens Can Get Your Pages Dropped By Google via @sejournal, @MattGSouthern

Google's Mueller explained how an "are you a bot" screen can push a site's pages out of Google, and get another site picked as canonical. Search Engine Journal

Google Search Ranking Volatility This Weekend - Around July 18th

Google may have released yet another unconfirmed Google search ranking update this weekend. I am seeing some signs of ranking movement from the third-party Google tracking tools and the SEO chatter [...] Search Engine Roundtable

Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster

Google downplays many Search Console "error" reports, saying the tool was never meant to be a checklist of things to fix. Search Engine Journal

The biggest technical SEO time-wasters to avoid

Some technical SEO tasks deliver measurable value. Others can wait. Here's how to tell the difference before investing developer time. Search Engine Land

How to evaluate Google Ads creative before testing it

Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start. Search Engine Land

Google: We Send Billions Of Clicks To Websites Weekly Through AI Search

Nick Fox, Google's head of search, said on Friday that Google's AI Mode and AI Overviews - its AI search features - send billions of clicks to websites every week. He said Google Search overall is [...] Search Engine Roundtable

Google Warns Not To Uninstall/Reinstall Google & YouTube Shopify App

Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will [...] Search Engine Roundtable

ChatGPT Showing Two Ads In Footer Of Results

OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we'd see two ads from a single [...] Search Engine Roundtable

Google Content API Extended Access Form Now Available

As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th. Google has opened up a request form to ask Google to give you an extension on [...] Search Engine Roundtable

Google Warns Not To Place AI Labels On Corners Of Images

Google updated its use AI content labels help document, which it first created on July 9th when it announced it will label ads created or edited with AI. The update now says that when you add your [...] Search Engine Roundtable

A practical guide to AI-driven personalized search

See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings. Search Engine Land

Local Services Ads come to Google Ads via Performance Max

Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing. Search Engine Land

Daily Search Forum Recap: July 20, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Tag Manager adds guided setup for Google Ads purchase tracking

GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components. Search Engine Land

Google expands Brand Lift Studies with enhanced measurement option

Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement. Search Engine Land