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The Search Herald

Only the most important SEO news

VOL. XII, No. 4061 - Archive
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Microsoft Advertising Bulk Edit/Appeal Disapproved Assets

Microsoft has released the ability to adjust and appeal disapproved assets in bulk. This feature is named Bulk edit disapproved assets and should be live globally in all Microsoft Advertising [...] Search Engine Roundtable

Google Home Page Create Images, Ask About Files & Brainstorm Buttons

The Google home page is testing or rolling out now, new AI features and buttons in place of the Google Search and I'm Feeling Lucky buttons. There is now "Create images," "Ask about [...] Search Engine Roundtable

How customers build confidence across the search journey

AI, Google, Reddit, YouTube, and brand sites help resolve different kinds of uncertainty. Here's what that means for your search strategy. Search Engine Land

Meta/Facebook Crawling Web & May Be Building Search Engine

Meta, the social media company that operates Facebook, Instagram, WhatsApp, Messenger, and Threads, is allegedly crawling the web and in the process of building its own search engine. Pieter Levels [...] Search Engine Roundtable

Google Local Disallows Repeated Bilingual Names & Transliterations

Google has updated its guidelines for representing your business on Google in the Google Business Profiles help documentation to add a new rule. Google said for your business name you cannot repeat [...] Search Engine Roundtable

Google: Hreflang URLs Not Indexed In The Proper Sense

Google's Gary Illyes said that hreflang alternates, hreflang URLs are not "indexed in the proper sense." In short, Google just keeps the hreflang URL as alternate URLs. So the URL is not [...] Search Engine Roundtable

Google AI Labels On Local Pack & Google Discover Ads

A month ago, Google said it would now label ads created or edited with AI with an AI label within the ad or on the ad itself (depending on the region). We soon saw those AI labels roll out on ads in [...] Search Engine Roundtable

Why the traditional link building model no longer works for AI search

High-DR links, paid mentions, and link exchanges can look authoritative without giving AI systems enough credibility to recommend your brand. Search Engine Land

Technical SEO testing: How to build a stronger experiment

The hardest part of an SEO test is knowing what caused the result. Choose comparisons and metrics that make your findings easier to defend. Search Engine Land

Google brings new AI agent capabilities to Ads and Analytics

Google is bringing automated dashboards and conversational reporting to Google Ads and Analytics for faster analysis. Search Engine Land

Daily Search Forum Recap: August 10, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google investigates Merchant Center outage

Google says it is investigating reports of an issue affecting Merchant Center, but has not yet shared details on the cause or expected resolution. Search Engine Land

Evolve your marketing with new AI tools

Learn how new AI and agentic experiences across Google Ads and Google Analytics can simplify your marketing workflow. Inside Adwords

Google confirms testing new buttons on home page to drive users to AI-powered search features

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box. Search Engine Land

NEW Google Ads & Google Analytics Gain New AI Features

Google announced a number of new AI features for Google Ads and Google Analytics aimed to "simplify your workflow and expedite your path to business growth," as Google wrote. Specifically, [...] Search Engine Roundtable