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The Search Herald

Only the most important SEO news

VOL. XI, No. 3910 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

The five infrastructure gates behind crawl, render, and index

Where do AI systems lose confidence in your content? Discovery, selection, crawling, rendering, and indexing hold the answer. Search Engine Land

Google adds automatic end screens to video ads

Google is automatically appending AI-generated conversion cards to the end of video ads — but will override any pre-set end screens. Search Engine Land

How to get media coverage: A practical guide to pitching journalists

Great coverage starts with a real story. Discover what journalists want, why most pitches fail, and how to stand out in a crowded inbox. Search Engine Land

Court restricts Perplexity’s AI shopping bot from accessing Amazon

Judge orders Perplexity to stop using a browser agent to reach password-protected Amazon accounts and delete collected data. Search Engine Land

Survey Says: PPC is Harder Than It Was 2 Years Ago

A new survey from the aptly named PPCsurvey.com shows that the majority of PPC practitioners believe that PPC is getting MORE difficult. Search Engine Roundtable

Search Central Live is coming to Canada

Our event series, Search Central Live, is coming to Toronto, Canada on April 21, 2026 for the first time! Google Webmaster Central

Google explains undocumented way to disavow entire TLDs (and why you probably shouldn't)

Google's John Mueller revealed an interesting tip on Bluesky the other day for anyone still disavowing links. John explained that site owners can indeed disavow entire TLDs if they want to. Note... Search Engine Roundtable

Google Search Your Related Activity Adds Chart

Google has offered this feature that shows you your past searches, including being able to see your related activity searches from the Google Search results. Now, it seems, Google added a chart to [...] Search Engine Roundtable

Why Tripadvisor still matters for local SEO in 2026

Tripadvisor is more than reviews. Optimize listings, images, and engagement to strengthen local SEO visibility and brand trust. Search Engine Land

AI citation data shows there is no universal top source for brands

AI citation patterns vary widely by platform, industry, and intent, making headline-driven conclusions misleading. Search Engine Land

Ads Decoded episode 4 explores how to fuel your bidding and budgeting for better campaign performance.

Ads Decoded features a conversation on bidding and budgeting with product managers Kristina Park and Carlo Buchmann. Inside Adwords

Google launches dedicated Merchant Center hub for agencies

Agencies can now use a single login to monitor all merchant clients — with proactive alerts designed to catch issues across accounts early. Search Engine Land

Why the answer in SEO is almost always ‘it depends’

SEO rarely has universal answers. From schema to domain age and 404s, context determines what actually impacts rankings and visibility. Search Engine Land

Google Launches Merchant Center For Agencies

A new agency-dedicated experience Merchant Center experience from Google should streamline management Search Engine Roundtable