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The Search Herald

Only the most important SEO news

VOL. XI, No. 3888 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

How to apply ‘They Ask, You Answer’ to SEO and AI visibility

AI rewards clarity over spin. Map real buyer questions on pricing, problems, and reviews to win trust, citations, and sales. Search Engine Land

Google Ads Recommendations Doc About The Results Tab

There is a new Google Ads help document named About the Results tab in Google Ads Recommendations. It explains that in the Results tab, you can now view the performance impact after you apply them. Search Engine Roundtable

44% of ChatGPT citations come from the first third of content: Study

ChatGPT pulls most from early sections, favoring direct definitions, balanced tone, and dense entities, new research finds. Search Engine Land

Google’s Jeff Dean: AI Search relies on classic ranking and retrieval

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on classic signals. Search Engine Land

LLM consistency and recommendation share: The new SEO KPI

Traditional SEO metrics miss recommendation-driven visibility. Learn how LCRS tracks brand presence across AI-powered search. Search Engine Land

ChatGPT ads collapse the wall between SEO and paid media

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM visibility. Search Engine Land

Complaints Over Google Reviews Being Removed Again

There has been an uptick in complaints from businesses around Google local reviews disappearing or being removed. We had something similar last October and it was fixed in December and now I am [...] Search Engine Roundtable

Why AI optimization is just long-tail SEO done right

LLMs still rely on search, shifting SEO from head terms to the long tail. Here’s how to use AI to uncover real customer questions and win. Search Engine Land

Google: Allowing Opting Out Of AI Overviews Is A Huge Engineering Project

A few weeks ago, we reported Google was exploring ways to allow sites to opt out of showing up in Google's AI features, like AI Mode and AI Overviews. Google's Sulina Connal said at the FT Strategies [...] Search Engine Roundtable

NEW How to vibe-code an SEO tool without losing control of your LLM

Vibe coding isn’t just prompting. Learn how to manage context windows, troubleshoot smarter, and build an AI Overview extractor step by step. Search Engine Land

Meta adds Manus AI tools into Ads Manager

Meta is embedding Manus AI into Ads Manager, giving advertisers built-in AI tools to streamline reporting, research, and campaign optimization. Search Engine Land

Google Search Console AI-Powered Configuration Goes Live

Google has finally fully rolled out the Google Search Console AI-powered configuration tool. Google wrote on LinkedIn, "The Search Console's new AI-powered configuration is now available to [...] Search Engine Roundtable

Google launches more visible links in AI Overviews and AI Mode

These links appear as pop ups as you hover your mouse over them. Search Engine Land