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The Search Herald

Only the most important SEO news

VOL. X, No. 3610 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Why Google reviews will power up your local SEO in 2025

Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy. Search Engine Land

How Referral Traffic Undermines Long-Term Brand Growth via @sejournal, @martinibuster

Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. Search Engine Journal

Google Performance Max: Everything you need to know

Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI. Search Engine Land

HTTP Status Codes Google Cares About (And Those It Ignores) via @sejournal, @MattGSouthern

Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance. Search Engine Journal

12 skills every SEO specialist must master by 2026

SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now. Search Engine Land

Google Search AI Shuffle Button

Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the response [...] Search Engine Roundtable

Googler’s Deposition Offers View Of Google’s Ranking Systems via @sejournal, @martinibuster

Google engineer's testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal. Search Engine Journal

NEW Google Search Ranking Update Volatility May 16th

As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been [...] Search Engine Roundtable

Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without

Google's CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query. He added, and now it is [...] Search Engine Roundtable

Google Clarifies: AI Overview Links Share Single Position In Search Console via @sejournal, @MattGSouthern

Google clarifies that links in AI Overviews all share a single position in Search Console reports. Search Engine Journal

Google AI Max for Search campaigns: New insights from Ginny Marvin

Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know. Search Engine Land

Google Rethinking Search Stack From Ground Up With LLMs

Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role. The doc [...] Search Engine Roundtable

Google rolls out ‘Ads funded by’ labels in search results

The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name. Search Engine Land

How to measure SEO success when AI is changing search

Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search. Search Engine Land