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The Search Herald

Only the most important SEO news

VOL. XI, No. 3942 - Archive
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Why no amount of SEO can fix a broken brand

Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions. Search Engine Land

Google AdSense Will Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, [...] Search Engine Roundtable

Google Search Console Testing AI Contribution

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI [...] Search Engine Roundtable

Google Still Processing Status To XML Sitemaps - Nothing To Announce

Google was asked if it is possible to add a new status to the XML sitemap statuses for "still processing." John Mueller from Google responded on Blueshy saying, "I've chatted with the [...] Search Engine Roundtable

Google May Ignore Links From Sites That Spam & Violate Policies

Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites that violate its search spam policies. This is not new, Google has been doing this manually and [...] Search Engine Roundtable

Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster

A recent announcement by Google signals the start of a massive change in how the internet and search work. Search Engine Journal

New Study Points to Holes In AI Overviews

The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy. Search Engine Roundtable

AI search adoption isn’t equal and income is driving the divide

Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions before the click. Search Engine Land

Daily Search Forum Recap: April 13, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Catching up on the newsletter... Search Engine Roundtable

AI buttons: Smart UX play, risky GEO tactic, or both?

From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a data-backed look at their real impact and limitations. Search Engine Land

Google Search to penalize back button hijacking schemes

You have until June 15, 2026 to remove the back button code before Google begins to take action. Search Engine Land

Google is bringing back a familiar name: Data Studio

Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across its ecosystem. Search Engine Land

New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern

Google added back button hijacking to its malicious practices spam policy. Enforcement starts June 15, 2026. Sites have two months to remove offending code. Search Engine Journal

Introducing a new spam policy for "back button hijacking"

Today, we are expanding our spam policies to address a deceptive practice known as "back button hijacking", which will become an explicit violation of the "malicious [...] Google Webmaster Central

How Google’s removal tools work for SEO and reputation management by Erase Technologies

A practitioner’s guide to deindexing, removal requests, and managing client search results. Search Engine Land