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Search Engine Land
How to optimize for keywords you can’t use
When legal, brand, or perception limits block key terms, use related keywords, anchor text, and title tags to capture demand anyway.
Search Engine Land
Search News Buzz Video Recap: Google Back Button Hijacking Penalty, Spam Reporting Change, Google Ads AI Max Replacing DSAs & More
This week we covered a new Google Search spam penalty for back button hijacking. Google also updated its spam report, it may now be used for manual actions. Google is aware of self-serving listicles [...]
Search Engine Roundtable
Google Maps Blocked 292 Million Reviews & Removed 13 Million Fake Profiles
Google also released the annual Google Maps safety report saying blocked or removed over 292 million policy-violating reviews and removed over 13 million fake Business Profiles. Google also said it [...]
Search Engine Roundtable
Google Ads Removed 8.3 Billion Ads - Up Over 60% (Most Before Serving)
Google has released its annual Google Ads safety report and the big number that stands out to me is that Google removed 8.3 billion ads, which is up almost 63% from last year's number of 5.1 billion. [...]
Search Engine Roundtable
Bing Tests Animated People Also Search For
Microsoft is testing animating the Bing "people also search for" boxes. Bing will run this animated outline around the boxes when it loads, to give it more attention to the searcher.
Search Engine Roundtable
Google's AI Mode Now Opens Links In Split View On Desktop
Google rolled an important change with how AI Mode works yesterday and it can have a big impact on the experience for desktop users. Now when users click a link in AI Mode...
Search Engine Roundtable
Google Updates Reviews Policy To Restrict Staff Mentions & Solicitations
Google has updated its reviews policy to add two items; (1) do not have your staff solicit a certain number of reviews and (2) the content of the review should not mention the staff member's name and [...]
Search Engine Roundtable
Google Local Service Ads To Pull Rich Content Through Your URLs
Google sent out emails to some of its Local Service Ads advertisers introducing "rich content" that can be pulled from your URLs.
Rich content includes service descriptions and special [...]
Search Engine Roundtable
No-JavaScript fallbacks in 2026: Less critical, still necessary
Rendering isn’t always immediate or complete. Learn where no-JavaScript fallbacks still protect critical content, links, and indexing.
Search Engine Land
7 ways to travel smarter this summer, with help from Google
The latest tools from Google can help you plan trips, find a great deal and explore your next destination.
Daily Search Forum Recap: April 17, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Why bottom-of-funnel content is winning in AI search
Traffic is falling as AI answers replace clicks. The upside: bottom-of-funnel content converts better. Here’s how to turn that into pipeline.
Search Engine Land
AI traffic converts better than non-AI visits for U.S. retailers: Report
AI traffic to U.S. retail sites is up — and it's converting better than traditional channels like paid search, according to new Adobe data.
Search Engine Land
OpenAI begins rolling out ads in select markets
OpenAI’s expansion of ads into new markets signals growing opportunities for brands to reach users inside AI-driven experiences.
Search Engine Land