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The Search Herald

Only the most important SEO news

VOL. XII, No. 4065 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google updates YouTube and Discover Feed ad requirements

Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements Search Engine Land

Google updates Merchant Center with cross-platform reporting

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Search Engine Land

Google to migrate Travel campaigns to Search campaigns for Travel

Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually. Search Engine Land

Google adds real-time reporting endpoint to Campaign Manager 360 API

Developers can now retrieve Campaign Manager 360 reporting data in real time with a single API request. Search Engine Land

Google adds Local customer optimization to Performance Max

Advertisers can now use PMax store-goal campaigns to prioritize nearby, high-intent visitors across Google Maps, Waze and Search. Search Engine Land

Judge lets SEO sabotage lawsuit over toxic backlinks move forward

The case could test whether businesses can use false advertising law to challenge harmful backlink campaigns. Search Engine Land

Why SEO uncertainty is creating opportunities for challengers

When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap. Search Engine Land

Most AI visibility gains are just technical debt repayment

AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly. Search Engine Land

Google Search Ranking Volatility Spikes On August 12-13

We saw a spike in volatility yesterday amongst the Google Search results rankings. There was a spike in ranking movement outside the day-to-day norm that seemed to start yesterday and maybe into [...] Search Engine Roundtable

Google Lowers Subscriber Requirements For Search Profiles

Google has dropped the minimum number of followers needed to be approved for a Search Profile on Google. Previously, it was 100,000 subscribers across YouTube, Instagram, X and Tiktok. Now it is [...] Search Engine Roundtable

OpenAI Makes The ChatGPT Sources Less Visible

OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named "Sources" in the footer of the response, but now [...] Search Engine Roundtable

Misconfiguring Cloudflare Can Hurt Your SEO Badly

This is just a random tip, make sure not to misconfigure Cloudflare, your content delivery network and/or your hosting server. I see way too many cases of this popping up and causing such a pain for [...] Search Engine Roundtable

Spammy Google Selected Canonical In Search Console

When you use the Google Search Console URL inspection tool, Google will show you what it calls the "Google-selected canonical." Sometimes that URL will look off, weird and even scary, [...] Search Engine Roundtable

Your B2B SEO can win the click and lose the consideration

The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source. Search Engine Land