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Only the most important SEO news
SEO in 2026: Higher standards, AI influence, and a web still catching up
Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex.
Search Engine Land
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
Search Engine Land
Human content is 8x more likely than AI to rank #1 on Google: Study
New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.
Search Engine Land
Are low-quality listicles about to lose their edge in Google Search?
Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.
Search Engine Land
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster
Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters.
Search Engine Journal
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster
Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO.
Search Engine Journal
Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Search Engine Land
Programming Note: Offline For Last Days Of Passover Wednesday & Thursday
This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery [...]
Search Engine Roundtable
The Mad Men era of SEO: Why AI is shifting search to persuasion
Content gets brands found. AI decides who gets recommended — based on positioning, proof, and presence across the web.
Search Engine Land
How AI decides what your content means and why it gets you wrong
AI systems label and score content before ranking. Annotation determines how you’re understood — and whether you compete at all.
Search Engine Land
New Google Maps features: Local Guides redesign, AI captions, photo sharing
New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold profiles, as Google expands AI captions.
Search Engine Land
Microsoft Open-Sources Industry-Leading Embedding Model
Harrier
is a new embedding model series designed for the demands of modern AI systems. It is our latest open-source text embedding model series, delivering state-of-the-art performance and ranking 1 [...]
Bing Search
Google Ads Testing New Layouts for Multi-Location GBP Assets?
Spotted in the wild are what appear to be swipeable GBP location assets.
Search Engine Roundtable
Google starts showing sponsored ads in the Images tab on mobile search
Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google Image search, without changing any settings.
Search Engine Land
One in five ChatGPT clicks go to Google: Study
Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live search and more on pre-trained knowledge.
Search Engine Land