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Search Engine Land
Why SEO uncertainty is creating opportunities for challengers
When market leaders get nervous, years of competitive advantage become vulnerable. Search uncertainty creates an opening to close the gap.
Search Engine Land
Most AI visibility gains are just technical debt repayment
AI search may be making long-standing problems with site architecture, content, internal linking, and rendering more costly.
Search Engine Land
Google Search Ranking Volatility Spikes On August 12-13
We saw a spike in volatility yesterday amongst the Google Search results rankings.
There was a spike in ranking movement outside the day-to-day norm that seemed to start yesterday and maybe into [...]
Search Engine Roundtable
Google Lowers Subscriber Requirements For Search Profiles
Google has dropped the minimum number of followers needed to be approved for a Search Profile on Google.
Previously, it was 100,000 subscribers across YouTube, Instagram, X and Tiktok. Now it is [...]
Search Engine Roundtable
OpenAI Makes The ChatGPT Sources Less Visible
OpenAI is testing or rolling out a change to how you can click to see the sources from the ChatGPT responses. It used to be a button named "Sources" in the footer of the response, but now [...]
Search Engine Roundtable
Misconfiguring Cloudflare Can Hurt Your SEO Badly
This is just a random tip, make sure not to misconfigure Cloudflare, your content delivery network and/or your hosting server. I see way too many cases of this popping up and causing such a pain for [...]
Search Engine Roundtable
Spammy Google Selected Canonical In Search Console
When you use the Google Search Console URL inspection tool, Google will show you what it calls the "Google-selected canonical." Sometimes that URL will look off, weird and even scary, [...]
Search Engine Roundtable
Your B2B SEO can win the click and lose the consideration
The brands cited in AI Overviews can influence which companies buyers investigate next, even when no one clicks the source.
Search Engine Land
Only 1.1% of news publisher visits come directly from AI: Study
AI referrals made up 1.1% of publisher visits after AI chats, with most traffic coming from direct visits and search.
Search Engine Land
Link building works better when you think beyond links
The strongest off-page signals aren't always followed links. See how content, PR coverage, and outreach can reinforce one another.
Search Engine Land
Daily Search Forum Recap: August 13, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Shopify: AI referrals up 197%, but organic search still leads traffic
New Shopify data shows AI drives higher-converting, first-time buyers, but Google still delivers the biggest share of merchant traffic.
Search Engine Land
Microsoft Clarity AI Scrape-to-Referral insights report
This report shows you the AI scrape activity against referral traffic as a metric to help you determine of that bot activity returns value.
Search Engine Land
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
Search Engine Land