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Search Engine Land
Google Ads data shows query length shift post-AI Mode
Longer, more specific searches are gaining impression and conversion share, while short queries continue to lose ground.
Search Engine Land
How to use Claude to run a stronger CRO audit
Claude can sort CRO data, surface patterns, and organize findings, but human judgment is still needed to validate conversion problems.
Search Engine Land
3 ways to prep for your next big race with Search
Search can help runners get race-day ready with registration alerts, tailored training plans, and more.
Google Search Deez Nuts AI Overview Easter Egg
If you conduct a blank search on Google Search, you will get an AI Overview that says "...nuts? ð¥"
It seems like one of those easter eggs dropped by Google within its search [...]
Search Engine Roundtable
Content marketing success falls to 12-year low: Survey
AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.
Search Engine Land
Google Adds Post View Counts To Business Profiles via @sejournal, @MattGSouthern
Google says Business Profile post view counts are rolling out globally for posts published in the past 18 months, combining views from Search and Maps.
Search Engine Journal
The ghosting epidemic: Why efficiency killed basic professional courtesy
Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.
Search Engine Land
What Wikipedia Reveals About AI Overviews And Web Traffic via @sejournal, @MattGSouthern
A University of Washington paper estimates AI Overviews reduced search referrals to Wikipedia by about 5%, a metric Google disputes.
Search Engine Journal
The availability heuristic: 7 ways Google Ads can steer your decisions
What gets your attention in Google Ads can influence where you spend, what you change, and how you judge performance. Here's what to watch.
Search Engine Land
Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams
This week we covered how Google said it launched its biggest reduction in search quality in Europe over the DMA laws.
Google also posted a document on the regional differences with the Google Search [...]
Search Engine Roundtable
Google Shopping Ads X Days Left Attribute On Sponsored Ads
Google Ads is running a "very early experiment" to show a new attribute in sponsored results in Google Search. This attribute shows how many days remain in a sale or deal on Shopping Ads.
Search Engine Roundtable
Google Ads Reporting Segments For Loyalty Program Members
Last month, Google Ads added a new customer retention option named Loyalty program members. Now Google Ads can segment reporting by Loyalty program members.
Search Engine Roundtable
Google Ads Sponsored Results Label Alignment Is Off (Sometimes)
Google may have a bug with some of its search results formatting, where the sponsored results heading is sometimes not left-aligned. This does not seem intentional and it seems more like a formatting [...]
Search Engine Roundtable
Google Ads Video Campaign Group Beta
Google Ads is beta testing a new option during the campaign creation process for "Video Campaign Group." This option is for video or Demand Gen campaigns, and it features aggregated metrics [...]
Search Engine Roundtable