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Only the most important SEO news
Google Analytics adds campaign diagnostics for missing aggregate identifiers
The new Google Analytics alert helps marketers identify missing URL parameters that can reduce campaign attribution accuracy.
Search Engine Land
Google publishes its first dedicated guide for YouTube audio ads
Google YouTube audio ads help doc, brings the format's setup, specifications, and best practices into one place.
Search Engine Land
What Opting Out Of Google’s AI Search Features Means Now via @sejournal, @MattGSouthern
Google's AI search opt-out is rolling out as Top Stories appear inside AI Overviews. What the control covers and what businesses can measure before deciding.
Search Engine Journal
Google Search Filter By Recent Broken
If you try to filter you Google Search or Google News tab results by the recent search tools option, it simply won't work.
If you try to select the "Tools" and then "Recent" [...]
Search Engine Roundtable
Google’s Documentation Refresh Offers Ideas For SEO Content Updates via @sejournal, @martinibuster
Google's updated documentation refresh shows where to focus on when updating your own content for SEO.
Search Engine Journal
EU Commission Article 50 AI Transparency Law Has Four Exemptions via @sejournal, @martinibuster
The European Commission's AI transparency law that has taken effect contains four exemptions from its AI labeling requirements.
Search Engine Journal
GEO for people who have to hit revenue targets
Most GEO advice optimizes for visibility. If you're accountable for business results, that's the wrong place to start.
Search Engine Land
Google Search Ranking Volatility Hits August 1st & Heats Up Into August 3rd
I am seeing signs of another Google Search ranking update with a lot of volatility hitting this past weekend again. This one started on Saturday, August 1st, and has continued thus far through today, [...]
Search Engine Roundtable
Google Business Profiles Protect From Fraudulent Calls and Texts Updated
The Google Business Profile help page on Help protect against fraudulent calls and texts has been updated. It now includes how to identify legitimate texts over WhatsApp and RCS messages, it also [...]
Search Engine Roundtable
Bing Webmaster Tools Page & Query Level Filtering Coming To Reports
Microsoft has confirmed it is working on bringing filtering capabilities to the Bing Webmaster Tools performance reports.
Right now, there is no way to add a filter for any of the metrics in the [...]
Search Engine Roundtable
Google Search Tests Sign In To Verify Searches Are Human (Not Captcha)
Google Search is testing asking searchers to sign in to verify they are humans and not bots conducting the searches. I don't think Google has done this before, geneally when Google tries to verify [...]
Search Engine Roundtable
Google Trends Lets You Compare 220% More Search Terms
Google Trends now lets you compare up to 400 search terms across 8 groups of terms and up to 50 terms in each group. Previously, it was 125 search terms across 5 groups of terms and up to 25 terms in [...]
Search Engine Roundtable
Bing Webmaster Tools SOAP/POX APIs To Be Retired On August 31, 2026
Microsoft will be retiring the Bing Webmaster Tools SOAP/POX APIs on August 31, 2026. If you use these legacy APIs you should begin to migrate to the JSON/HTTP (REST) API version.
Search Engine Roundtable
Google Recommends Using 304 Status Code To Conserve Crawl Budget via @sejournal, @martinibuster
Google's updated crawl budget documentation recommends serving a 304 response code to Googlebot for pages that haven't changed.
Search Engine Journal
Free Advanced Link Training Lessons via @sejournal, @martinibuster
One of the most advanced SEOs of all time, Bill Hartzer, is giving away free advanced link training lessons.
Search Engine Journal