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The Search Herald

Only the most important SEO news

VOL. XII, No. 4038 - Archive
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Google AI Mode adds Instacart, Canva and YouTube Music integrations

U.S. users can move from planning to checkout, design or listening as Search links AI responses directly with connected services. Search Engine Land

Google changes default Local Inventory Ads behavior

Google is making Local Inventory Ads the default for eligible Shopping campaigns and replacing "Local products" with a new filter. Search Engine Land

Connect more of your apps to Search

You’ll be able to securely link and interact with your go-to services directly in AI Mode. Inside Search

6 back-to-school shopping tricks every student should know

Whether you're decorating, refreshing your wardrobe or picking up last-minute essentials, these shopping tools make all the difference. Inside Search

Beach vibes and temporary wallpaper are trending for back-to-school season.

College students are eager to turn their dull dorm rooms into cozy spaces. Here are the Google Search trends we’re seeing. Inside Search

Google expands Performance Max product reporting across all networks

Google has expanded PMax product reporting to include all eligible networks, resulting in a one-time increase in reported metrics. Search Engine Land

Google Explains SEO Connection Of Site Quality To Non-Indexed Pages via @sejournal, @martinibuster

Google's John Mueller says that overall site quality is more than just text. How users experience the page can define quality, too. Search Engine Journal

Search News Buzz Video Recap: Google 7/11 Update, Bing Penalties, Google Images, AI Overviews AI Images, Google Ads Updates, ChatGPT Ads Features & Apple Maps

This week, we saw some Google Search ranking volatility around July 11th, so I called it the 7-Eleven update. Bing said it does not do one-off search penalties because it is not scalable. Google [...] Search Engine Roundtable

Google Ads Making Broader Smart Bidding Updates? Google Says No.

The PPC community has been going wild over the change that is coming to Google Ads around bidding for campaigns limited by budget on August 18th. There is some belief that this is going to be a [...] Search Engine Roundtable

Did Google Maps Turn Off OpenTable Reservations?

Google has removed its help document named "Make OpenTable reservations in Google Maps" yesterday. It looks like that implies that Google Maps removed the integration it has with [...] Search Engine Roundtable

Google Renamed NotebookLM Useragent To Google-GeminiNotebook

As many of you know, Google has user-triggered fetchers including Google-NotebookLM. But with NotebookLM being renamed to Gemini Notebook, Google had to update the user agent name of [...] Search Engine Roundtable

Google StoreBot Accessibility Issues Help Document Updated

Google has updated the help document named How to fix: Google StoreBot crawler can't access your in-store product page. The document has a number of big updates with a lot of clarifications including [...] Search Engine Roundtable

Bing Tests Black Magnifying Glass Icon In Search Bar

Microsoft Bing is testing using a black colored magnifying glass in the search bar and box. This is instead of a gray or black outlined icon, the test is a fully colored in icon. Search Engine Roundtable

How to report SEO results executives actually care about

If your reports still lead with rankings and traffic, you may be proving SEO performance while failing to prove business value. Search Engine Land

Daily Search Forum Recap: July 17, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web... Search Engine Roundtable