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The Search Herald

Only the most important SEO news

VOL. VIII, No. 2709 - Archive
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Rich results: 22 things every SEO pro needs to know

Rich results, schema markup and structured data – where do you start? Get answers to your rich result questions from this article. Search Engine Land

NEW Guard your most valuable asset against pesky competitors by Adthena

Learn to map and monitor all competitive and partner activity around your brand terms. Search Engine Land

When to fire your content marketing agency: 7 things to consider

Is it time to fire your content marketing agency and move on? Here's what you need to weigh and consider before making this big decision. Search Engine Land

NEW How to improve E-A-T for websites and entities

E-A-T impacts many areas in Google's ranking algorithms. Learn ways to position yourself as an expert, authoritative and trustworthy entity. Search Engine Land

NEW Doorway pages: An SEO deep dive

Downplaying doorway pages can get you dinged. Here's how doorway pages emerged, what Google thinks of them, and tips to avoid penalties. Search Engine Land

NEW November Google SEO Office Hours

Thanks to everyone who submitted questions for the November edition of the Google SEO office hours! In this episode, you'll hear answers from folks on the Google Search team: Gary Illyes, [...] Google Webmaster Central

NEW Daily Search Forum Recap: November 28, 2022

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Thanksgiving Holiday Google Search Ranking Algorithm Update - Maybe...

For the past several weekends, I've been reporting about a Google search ranking algorithm update that hit on a Friday and continued throughout the weekend. Well, last weekend was the Thanksgiving [...] Search Engine Roundtable

Google: There Is No SEO Compliance Score

Google's Search Liaison, Danny Sullivan, said there is no such thing as an SEO compliance score from Google. He said instead think about avoiding technical errors, don't spam, and use best practices [...] Search Engine Roundtable

NEW Google Tests Carousel Format For Things To Know

Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing it in a carousel format. Search Engine Roundtable

Vlog #199: Jeremy Meindl On Churn and Burn SEO & No Linking Back-Linking

In part one, we learned about Jeremy Meindl, why he loves pushing the line in SEO and how he never was caught with any of his SEO spam efforts. In part two we talk more about that, specifically... Search Engine Roundtable

So Many SEOs Just Don't Know Guest Post Links Should Be Nofollowed

The other day, I covered a poll that showed about half of SEOs still use guest posting for SEO purposes. Then a few days later, an SEO asked John Mueller about something and John told him that the [...] Search Engine Roundtable

NEW Google Business Profiles Now Showing Review Time For Some Edits

Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let's say, your business category, Google may show you that this type of edit takes [...] Search Engine Roundtable

Black Friday sales up nearly 12% from 2021

Spending this holiday season is expected to rise 2.5% from a year ago, compared with 8.6% last year and 32% in 2020. Search Engine Land