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Search Engine Land
Performance Max for B2B: 5 best practices
Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B.
Search Engine Land
From links to brand signals: The new SEO authority model
Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.
Search Engine Land
AI sees your brand as math, not messaging
As discovery shifts from traditional search, brands must package knowledge so AI can read, verify, and rank it.
Search Engine Land
Google AI Max gets new controls, Shopping rollout and travel consolidation
Google is scaling AI Max across more campaigns while giving advertisers clearer control over AI-driven targeting and messaging.
Search Engine Land
Microsoft Says Bing Reached 1B Monthly Active Users via @sejournal, @MattGSouthern
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Search Engine Journal
Microsoft Ads PMax Website Publisher URL Report Gains Conversion & Spend
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report.
So if you check out the report, you will see a bunch more insight and data into the performance [...]
Search Engine Roundtable
Google Showing More Links & Citations Within AI Mode?
Google may be testing showing more links and citations within the AI Mode results. Google has done this with AI Overviews a year or so ago and now may be testing it with AI Mode results.
Search Engine Roundtable
Google Ads Tests Select Partners To Run Ads With
Google Ads is testing more transparency around its partner network, letting some advertisers select if they want to run their ads on the search partner network and/or Google Display Network.
It is [...]
Search Engine Roundtable
Google Ads Recommendations New Results Tab
Google Ads seems to have added a new tab to the recommendations section named "results." I assume this section will show the results of any implemented recommendations you selected within [...]
Search Engine Roundtable
What blog posts should you write to be mentioned in ChatGPT?
A new ChatGPT fan-out analysis finds a strong bias toward commercial intent. Here's what it means for your content strategy.
Search Engine Land
How AI models ‘understand’ your brand
Is AI misrepresenting your brand? Fix how you’re encoded, cited, and surfaced across training, retrieval, and generation.
Search Engine Land
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
Search Engine Land
AI Max Turns 1 with new ways to steer performance and expansion to more advertisers
As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.
Meet travelers in the moments that matter with Search Campaigns for Travel.
Upgrade to AI Max to simplify your workflow and access our most advanced tools.