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The Search Herald

Only the most important SEO news

VOL. XI, No. 3940 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

How to measure intent gaps using Google Search Console data

Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short. Search Engine Land

YouTube tests 90-second unskippable ads on TVs

YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns. Search Engine Land

Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers

Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility. Search Engine Land

Dell: Agentic AI is growing, but search still wins

Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success. Search Engine Land

Google Ads drops Display and Video planning from Performance Planner

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies. Search Engine Land

What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern

An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. Search Engine Journal

Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern

SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others. Search Engine Journal

Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster

Google's Mueller answers whether links pass negative signals and says unhelpful links may be ignored. Search Engine Journal

Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its [...] Search Engine Roundtable

Paid media efficiency: How to cut waste and improve ROAS

Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement. Search Engine Land

LLM nudges: The hidden force behind AI-driven journeys

Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey. Search Engine Land

Healthcare reviews: How to stay compliant and win in local SEO

Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data. Search Engine Land

Google Ads simplifies enhanced conversions into a single switch

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers. Search Engine Land

Hashtags explained: What they are and how to use them

Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability. Search Engine Land