
Only the most important SEO news
Research on 68 million AI crawler visits show what SEOs should do to improve AI search performance
Search Engine Journal
Everyone is rushing to apply AI, but foundational identity gaps, fraud and bad inputs are only being amplified, not solved, by models.
Search Engine Land
Data doesn’t persuade on its own. Structure your insights to show what’s working, what’s not, and what to do next.
Search Engine Land
Google is testing showing video ads within the local pack ads.
This is also known as immersive map view videos, I am told.
Search Engine Roundtable
A Reddit thread asks if there are any issues with Google Search handling a domain name that has a single letter change in the domain name from another domain name. John Mueller from Google said that [...]
Search Engine Roundtable
Are ChatGPT ads allowing advertisers to go after competitors with greater specificity, or is this just a topical fluke?
Search Engine Roundtable
The folks at the Internet Archive are having issues with archiving the web. Something it has done since 1996 and is such a foundational website that it is sad to see.
That being said, Fabrice Canel [...]
Search Engine Roundtable
Google has outlined best practices that can increase the likelihood of "Read more" deep links appearing.
Search Engine Journal
Asset Studio speeds up ad creation, but limited control, workflow trade-offs, and shifting responsibilities complicate the picture.
Search Engine Land
The European Commission proposed Google share data with rival search engines and qualifying AI chatbots in the EU/EEA.
Search Engine Journal
Google is reportedly testing opening search results in a new window.
Yes, there is a setting to turn this on or off, but the setting is turned off and Google is testing opening these clicks in a new [...]
Search Engine Roundtable
This was added to the search developer documentation.
Search Engine Land
Fishkin also discussed AI’s unreliable answers, Google reducing organic visibility, and why early SEO offered more open opportunities.
Search Engine Land
Clicks are declining, but utility content still builds visibility and trust. Here’s how to adapt your newsroom strategy for AI search.
Search Engine Land
Journalists are flooded with generic AI pitches. Here’s how to reuse winning structures to scale outreach that actually lands coverage.
Search Engine Land