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Search Engine Land
Why Google reviews will power up your local SEO in 2025
Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a smarter Google review strategy.
Search Engine Land
How Referral Traffic Undermines Long-Term Brand Growth via @sejournal, @martinibuster
Why relying on referral traffic may create an SEO weakness that can undermine long-term growth.
Search Engine Journal
Google Performance Max: Everything you need to know
Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive conversions and maximize ROI.
Search Engine Land
HTTP Status Codes Google Cares About (And Those It Ignores) via @sejournal, @MattGSouthern
Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how redirects, 1xx codes, and network errors impact your site's performance.
Search Engine Journal
12 skills every SEO specialist must master by 2026
SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human insight. These are the skills to build now.
Search Engine Land
Google Search AI Shuffle Button
Google is testing a "Shuffle" button in some of its AI generated answers within the Google Search results.
When you click the shuffle button, it seems to redo or change up the response [...]
Search Engine Roundtable
Googler’s Deposition Offers View Of Google’s Ranking Systems via @sejournal, @martinibuster
Google engineer's testimony gives an overview of how quality scoring works and reveals a hidden Chrome-based popularity signal.
Search Engine Journal
NEW Google Search Ranking Update Volatility May 16th
As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that kicked off on Friday, May 16th and throughout this weekend. The most heated day seems to have been [...]
Search Engine Roundtable
Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without
Google's CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same level as search ads without AI Overviews, in terms of ad revenue per query.
He added, and now it is [...]
Search Engine Roundtable
Google Clarifies: AI Overview Links Share Single Position In Search Console via @sejournal, @MattGSouthern
Google clarifies that links in AI Overviews all share a single position in Search Console reports.
Search Engine Journal
Google AI Max for Search campaigns: New insights from Ginny Marvin
Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better reporting. Here's what you need to know.
Search Engine Land
Google Rethinking Search Stack From Ground Up With LLMs
Another Google court document from the DOJ trial showed that Google said it is currently rethinking its entire search stack, from the ground up, with LLMs playing a more fundamental role.
The doc [...]
Search Engine Roundtable
Google rolls out ‘Ads funded by’ labels in search results
The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer name.
Search Engine Land
How to measure SEO success when AI is changing search
Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which metrics actually reflect success in AI-driven search.
Search Engine Land