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The Search Herald

Only the most important SEO news

VOL. XI, No. 3976 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Indexing API Is Inundated By Bloggers

Google's John Mueller said, "The indexing API is inundated by bloggers trying to act like legitimate sites." This means that Google needs to be more careful about who and what they accept [...] Search Engine Roundtable

Google Search Autocomplete With AI Overview Search Icon

Google is testing showing a new icon in the autocomplete search suggestions, as you type your search. The icon has a magnifying glass with the Gemini logo on it. It suggests a longer query, a [...] Search Engine Roundtable

Google: Spam Policies Apply To AI Responses (AI Overviews & AI Mode)

Google updated the leading paragraph in the search spam policies to clarify that the policies apply to the Google Search AI responses, such as AI Overviews and AI Mode (or whatever else is [...] Search Engine Roundtable

Google Ads Create Video With AI Beta

Google Ads is testing a new "Create video" beta feature that has the Gemini logo next to it. So this feature uses Gemini, Google's AI, to create the video for you for your Demand Gen [...] Search Engine Roundtable

Google AI Mode With Direct Hotel Booking Links Inside Responses

Google is now showing directly hotel booking links directly inside the AI-generated responses within AI Mode. This can lead to sending hotels direct traffic in the AI response, which seems like a [...] Search Engine Roundtable

The future of law firm SEO depends on authority, not volume

Technical SEO and content still matter, but sustained visibility now depends on trust, recognition, and E-E-A-T signals across the web. Search Engine Land

How to model non-linear SEO seasonality with Prophet

Traditional SEO forecasts often miss seasonality and volatility. Learn how to model non-stationary search behavior with Prophet and Python. Search Engine Land

Google updates search spam policies to clarify it applies to generative AI responses

Using spam techniques to rank well in Google AI responses, like AI Mode and AI Overviews, is against its policies. Search Engine Land

Build a martech stack that makes it easy to manage your brand by Canto

Struggling with brand consistency? The solution isn't necessarily more tools. It's the right tools, assembled and aligned with intention. Search Engine Land

GA4 Tracks AI Assistant Traffic, FAQ Results Gone – SEO Pulse via @sejournal, @MattGSouthern

Google adds AI assistant traffic to GA4, FAQ rich results are gone, Ahrefs tests schema, and Condé Nast plans around near-zero search forecasts. Search Engine Journal

Search News Buzz Video Recap: Google Ranking Volatility Heated, Discover Data Goes Missing, FAQ Rich Results Totally Gone & Google Ads AI Dashboards

This week in search I covered, yep, heated Google search ranking volatility kicking in the middle of this week. Google updated its spam policies to say it also applies to Google's AI responses in [...] Search Engine Roundtable

Google publishes guide on optimizing for generative AI features

This new guide talks about the differences, if any, between SEO, AEO, GEO and so on and touches on commodity content, AI agents and much more. Search Engine Land

Google is moving offline conversion imports out of the Google Ads API

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June. Search Engine Land

How custom visuals boosted organic traffic by up to 110%

A six-month test across 47 articles revealed which visual assets improved SEO performance and which ones failed to move the needle. Search Engine Land