
Only the most important SEO news
Google says publishers who want to survive in AI Search need to start making content users actually want to read.
Search Engine Journal
Google confirmed that meta descriptions are not a requirement, then explained why it's not pointless to write them.
Search Engine Journal
You don't need to do everything at once. A repeatable workflow helps you prioritize the SEO work with the biggest business impact.
Search Engine Land
Google seems to be testing the rollout of top stories within the AI Overview section of the Google Search results. This was something Google pre-announced last month and it now seems to be rolling [...]
Search Engine Roundtable
Google has now specified exactly which regions local inventory ads and free local listings are available. Previously, Google would lump both together, but in reality, local inventory ads are accepted [...]
Search Engine Roundtable
OpenAI has dropped the "Sponsored" label on its ChatGPT Ads for an "Ad" label.
The position of the label also moved from the top left of the ad box to the right side of the [...]
Search Engine Roundtable
Google Ads is adding new reporting to Performance Max campaigns for product reporting by asset group and also a report to view audience segments by spend.
These reports should give you more clarity [...]
Search Engine Roundtable
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Search Engine Land
Liz Reid, Google's Head of Search, was interviewed by Jason Howell and Jeff Jarvis on the AI Inside podcast. In that interview, Liz Reid said Google wants great content to shine in its search results [...]
Search Engine Roundtable
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Search Engine Land
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
Inside Adwords
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Search Engine Journal
Google rewrites meta descriptions. Here is what you can do to take back control of those snippets.
Search Engine Journal
AI is exposing weak global SEO governance. Discover the 10 ownership decisions that can improve visibility, trust, and local relevance.
Search Engine Land