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The Search Herald

Only the most important SEO news

VOL. XI, No. 3959 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Performance Max for B2B: 5 best practices

Learn how to guide AI, improve lead quality, and use signals, creative, and reporting to get better results from Performance Max for B2B. Search Engine Land

YouTube testing new search experience, Ask YouTube

YouTube calls it a "conversational search experience to complement how you already search on YouTube." Search Engine Land

Bing Webmaster Tools New AI Reporting Features

Krishna Madhavan from Microsoft Bing demo'ed some new AI reporting features that should launch within Bing Webmaster Tools soon. They include citation share, grounding query intent, semantic topic [...] Search Engine Roundtable

Google Sends Warning Notices On Back Button Hijacking Spam Penalty

As you know, Google announced a new search spam penalty for back button hijacking. Site owners have until June 15, 2026 to remove any such functionality from its site or it will be subject to a [...] Search Engine Roundtable

Google Showing How Many Reviews Were Deleted

Google is now showing the number of reviews that were deleted on a specific Google Business Profile due to defamation complaints. This seems to be live in Germany and not other countries right now. Search Engine Roundtable

Google Search Ranking Volatility Heating Up April 27th & 28th

I am seeing new signs of the Google search ranking volatility heating up. When I reported on it last week, the tools began to show volatility trend upwards. But now, while some of the tools are [...] Search Engine Roundtable

Google Shopping Ads Tests Pricing In Superscript

Google is testing using a superscript font for the cents portion of the pricing in the Shopping Ads. So when you see a price for a product and it is listed for $99.99, the 99 cents is in superscript. Search Engine Roundtable

We’re donating Agent Payments Protocol to the FIDO Alliance to support the future of secure, agentic payments.

Google donates the Agent Payments Protocol (AP2) to the FIDO Alliance to help secure the evolution of AI-driven commerce. Inside Adwords

Why more content is no longer a reliable way to grow SEO

Content at scale can dilute authority, split rankings, and waste crawl budget. Here’s what’s actually driving visibility now. Search Engine Land

The framing gap: Why AI can’t position your brand

AI can verify claims, but it won’t choose the conclusions that benefit your business. Learn how framing turns proof into preference. Search Engine Land

SEO isn’t just about being seen — it’s about being believed and chosen

Wil Reynolds says rankings alone fall short as AI exposes zombie content and weak signals that don’t build trust or drive revenue. Search Engine Land

Daily Search Forum Recap: April 28, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Celebrating 20 years of Google Translate: Fun facts, tips and new features to try

Google’s sharing 20 fun facts to celebrate Google Translate turning 20, from its roots as a 2006 AI experiment to supporting almost 250 languages today. Inside Search

LinkedIn expands Event Ads beyond its own platform

LinkedIn's Off-Platform event ads, lets marketers promote external events in-feed and drive registrations to their own sites by May 6. Search Engine Land