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The Search Herald

Only the most important SEO news

VOL. XII, No. 4065 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Ads New Local Customer Optimization Help Doc

With Google migrating Local Service Ads to the main Google Ads platform, Google is already preparing new Google Ads help documents with more details about the change. A new document named About [...] Search Engine Roundtable

Google Amends Lawsuit Against SerpApi Over Licensed Content

After Google's lawsuit against SerpAPI, the Google Search scraper tool, was dismissed a month ago, Google has decided to amend the complaint. Google filed the amendment on August 10, 2026 as an [...] Search Engine Roundtable

Google AI Overview Local Results Pulling From Low-Quality Listicles

Google will randomly show AI Overviews for local results, and when it does, It will often show AI-generated information about each local listing. The issue is that Google often cites low-quality and [...] Search Engine Roundtable

Google Merchant Center Performance Reporting Update Coming August 24th

Google announced several new updates to the Merchant Center performance report, starting on August 24, 2026. There are four updates: separating YouTube affiliate results from organic traffic, [...] Search Engine Roundtable

ChatGPT Ads With AI Descriptive Heading

OpenAI is testing placing descriptive headings above the ads within ChatGPT responses. I assume it is using AI to generate these headlines above the ChatGPT Ads. Search Engine Roundtable

The new search journey changes how SEO and PPC should work

The first search is rarely the whole journey. See how AI answers, paid ads, organic results and follow-up queries shape conversion. Search Engine Land

Community signals are AI’s largest third-party source

UGC platforms out-cite review sites at every stage of the buyer journey. Here’s what you need to know about organic authority multiplication. Search Engine Land

How to use MCP to get more data from the tools you already use

Your SEO tools already contain the answers. MCP makes it easier to ask questions your dashboards weren't built to handle. Search Engine Land

Cloudflare Gives AI Agents Wallets That Pay For What They Access via @sejournal, @slobodanmanic

Cloudflare announced wallets and optional identity handles for AI agents on August 4, extending paid access past crawlers to any caller and any resource. Search Engine Journal

Daily Search Forum Recap: August 12, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has amended its lawsuit against SerpApi... Search Engine Roundtable

Query templates: Expanding the scope of topical authority

A single query can sit inside thousands of variations. Mapping those patterns can build topical authority across an entire search network. Search Engine Land

Google updates YouTube and Discover Feed ad requirements

Google says the update improves the clarity and readability of its YouTube and Discover Feed ad requirements Search Engine Land

Google updates Merchant Center with cross-platform reporting

Merchant Center is updating its reporting with new YouTube traffic classifications and expanded product-level performance insights. Search Engine Land

Google to migrate Travel campaigns to Search campaigns for Travel

Google will auto-transition Travel campaigns to Search campaigns for Travel starting in Q3 2026, which can also be done manually. Search Engine Land