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Google Ads adds missed growth estimates to the Recommendations tab
Google Ads' new beta estimates the clicks, conversions, and revenue you may be missing due to limited budgets and low bids.
Search Engine Land
Google Ads simplifies GA4 setup with bulk account linking
Google Ads now lets advertisers bulk link multiple accounts to a single GA4 property reducing manual account management.
Search Engine Land
ChatGPT topic ownership is rare, and SEO alone doesn’t explain it
Mentions matter more than citations, and narrow leads often change, revealing the instability of AI search brand authority, Semrush finds.
Search Engine Land
13 Google tips for a fun, productive summer off from college
Discover how college students can use Google AI tools, like Gemini and AI Mode, to prep for grad school, internships and fall courses.
Anthropic’s Claude Can Now Watch A Video And Learn Your Job via @sejournal, @martinibuster
Anthropic's Claude Cowork can turn a video of a person doing a task into a skill so that it can do it too.
Search Engine Journal
A 4-step health check for your target ROAS and CPA
Your bidding strategy is only as good as the targets behind it. Validate them with practical formulas and real campaign data.
Search Engine Land
Google AI Mode & ChatGPT Tests Bottom Card Citations
Both Google AI Mode and OpenAI ChatGPT results are testing placing the citation cards on the bottom. AI Mode is doing this thing that anchors you to the bottom of the answer, directly to the citation [...]
Search Engine Roundtable
Google Lawsuit Against SerpApi Over Scraping Search Results Dismissed
Last December, Google sued SerpApi over scraping its search results, and now a court has granted SerpApi's motion to dismiss the case. U.S. District Judge Yvonne Gonzalez Rogers dismissed these [...]
Search Engine Roundtable
Google Ads Appeals Limits Set To 6 Months
Google Ads updated its appeals guidelines and documentation yesterday afternoon to say you can no longer appeal a Google Ads violation if that violation is older than 6 months. Google wrote, [...]
Search Engine Roundtable
Google Updates Its Crawl Budget Doc: Every Site Starts On Conservative Crawl
Google has updated its Optimize your crawl budget page, it said to "improve clarity, terminology consistency, and flow." One thing that is new in the document is that Google said that [...]
Search Engine Roundtable
The data-backed case for publishing less content
Publishing more articles won't always improve SEO. Learn how indexing, crawl budget, and content pruning can drive better results.
Search Engine Land
Does topical authority matter in AI search?
New Semrush data shows topical authority still matters in AI search, helping brands earn and defend category ownership over time.
Search Engine Land
Google Search Using Latest Gemini 3.5 Flash-Lite
Google Search said it is now using the latest Gemini model named 3.5 Flash-Lite. It is being used for agentic search experiences, but also likely for Google AI Overviews and AI Mode. Google wrote, [...]
Search Engine Roundtable
Google Ads Moved Missed Opportunities From Labs To Recommendations Tab
Google Ads has moved the formerly known as "Missed Growth Opportunities" from Labs into the official Recommendations tab and under the new name of "Missed Opportunities."
This [...]
Search Engine Roundtable
How semantics and topical authority improve local SEO
Creating fewer, more purposeful pages can improve relevance, reduce duplication, and strengthen local search performance.
Search Engine Land