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The Search Herald

Only the most important SEO news

VOL. XII, No. 4059 - Archive
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Google leadership changes with Jeff Dean out, Demis Hassabis role change and more

Jeff Dean has been with Google for over 27 years, and helped build Google Search in the early days through AI Mode. Search Engine Land

How SEO and PPC build trust across search: Case study

A 26-week case study shows how connected search marketing efforts improved visibility, addressed buyer friction, and reduced CPA. Search Engine Land

Google Search Ranking Volatility Heats Up Into August 5th & 6th

Yes, I reported Google Search ranking volatility over this past weekend, but I am seeing a large increase in the chatter within the SEO community over the past 24 hours or so. The chatter seems [...] Search Engine Roundtable

Google AI Leadership Changes: Jeff Dean Leaves, Demis Hassabis Change & More

Google announced a number of big changes within its executive AI leadership ranks, including Jeff Dean leaving Google after 27 years, Demis Hassabis stepping down as Google DeepMind CEO to be its [...] Search Engine Roundtable

Google Search Console Shows AI Mode Queries, Not In Generative AI Reports

While the Google Search Console generative AI performance reports do not share query data, you can still try to figure out which queries are from AI Mode versus normal searches. The SEO community [...] Search Engine Roundtable

Microsoft Ads New Exclude Audience Ads Placements Within PMax Campaigns

Microsoft Advertising is rolling out a new feature for advertisers to allow you to exclude Audience ads placements within Performance Max campaigns. There is a new setting named "Excluded [...] Search Engine Roundtable

Google Ads Video Q&A On August 17 Bidding Update

Ginny Marvin, the Google Ads Liaison, posted a video Q&A on the upcoming bidding update coming on August 17th. As you know, these bidding changes are causing a big stir within the PPC industry [...] Search Engine Roundtable

New Google Product Listing Ads Deal Ends Experimental Annotation

Google has a new specialized feature within Product Listing Ads within Merchant Center named Deal Ends annotation. This is experimental now but works globally, except for EEA+, Switzerland, and the [...] Search Engine Roundtable

Google Ads Won't Let Free Email Accounts Take Sensitive Actions

Google Ads is testing a new security feature to disallow free domain email addresses (such as @gmail.com or @yahoo.com) from performing sensitive actions on a Google Ads advertiser account. Google [...] Search Engine Roundtable

How to spot an emerging category in search data

Most trends fade. Some become entirely new markets. The difference is visible in search data if you know where to look. Search Engine Land

The demand capture trap that’s making search more expensive

Search can only capture existing demand. Learn why YouTube helps create future buyers, making search campaigns more efficient over time. Search Engine Land

Daily Search Forum Recap: August 6, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are seeing big changes and swings with the Google [...] Search Engine Roundtable

New Google Ads help doc outlines corporate email rules

A new Google Ads help document explains how corporate email requirements will affect sensitive account actions during the pilot. Search Engine Land

Google explains what advertisers should expect from Smart Bidding changes

Google says its Aug. 17 Smart Bidding update will make budget-limited campaigns more predictable. Search Engine Land

New Google help doc details Deal Ends annotations for Shopping ads

A new Google help document explains how experimental Deal Ends annotations highlight eligible Shopping ads with urgency badges. Search Engine Land