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The Search Herald

Only the most important SEO news

VOL. XI, No. 3956 - Archive
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Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss via @sejournal, @MattGSouthern

Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim. Search Engine Journal

AI Overview CTR Fell 61%, But Clicks Didn’t Collapse via @sejournal, @MattGSouthern

Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. Search Engine Journal

Bing Tests Less Clickable Links In Copilot Search Results

Microsoft Bing is testing making the links within the AI results, the Copilot Search results, less clickable. Typically, the whole line of text is clickable to the citation but here, Bing is testing [...] Search Engine Roundtable

Google Tests AI Label On Search Ads

Google is testing adding an AI label to some of the search ads, the sponsored results, within the search results. Clicking on the AI label does nothing, according to Brodie Clark who spotted this. Search Engine Roundtable

Google Maps Video Editing Within Google App

Google now lets you edit videos within your Google Business Profiles, directly in the Google app. There are basic editing tools, probably more than most businesses require, to update and edit the [...] Search Engine Roundtable

Cultural SEO: A practical framework for Spanish markets in AI search

AI systems flatten Spanish markets into a single default. Learn how to build market-specific signals across content, retrieval, and entities. Search Engine Land

Google Click Through Rates Improving For Organic Results With AI Overviews

Google may be doing something right with improving the click-through rates from the organic search results page that contain AI Overviews. An update report shows the CTR is improving, after numerous [...] Search Engine Roundtable

Google Ads Confirms Demand Gen Image Ads Approval Delays

Google's Ginny Marvin, the Ads Liaison, has confirmed there are delays for some Demand Gen Image ads to be approved. Some of these delays are several days pending, not hours, but several days. Search Engine Roundtable

What are you optimizing for in paid search when keywords matter less?

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured. Search Engine Land

Albertsons Media Collective brings retail signals to YouTube with Google’s Commerce Media Suite.

Supercharge performance across the shopper journey by connecting Albertsons data with Google’s AI and scale. Inside Adwords

7 lessons from moving from agency to in-house SEO

Owning performance means turning analysis into action, navigating internal teams, and answering for results when things don’t go as planned. Search Engine Land

Bing Webmaster Tools teases new AI reporting updates

These include citation share, grounding query intent, and GEO-focused recommendations. Search Engine Land

Daily Search Forum Recap: April 27, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds via @sejournal, @MattGSouthern

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. Search Engine Journal

Top 4 ecommerce trends for 2026

Discover the top ecommerce trends for 2026, including AI-driven shopping, unified commerce, TikTok Shop growth, and livestream selling — plus how brands can stay competitive. Search Engine Land