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Search Engine Land
Google tests new conversational ad formats in AI Mode and Search
Google is rolling out Gemini-powered conversational ad formats across AI Mode and Search as it looks to make ads more contextual,
Search Engine Land
Google Marketing Live 2026: Everything you need to know
GML 2026 showcased how Gemini is transforming Search, advertising, commerce and measurement into a more conversational, AI-driven ecosystem.
Search Engine Land
Google expands Universal Commerce Protocol and launches new agentic shopping tools
Google is expanding its UCP with AI-powered checkout, shopping and payments features designed to support the next phase of conversational commerce.
Search Engine Land
Google upgrades Asset Studio with Gemini-powered creative generation and video tools
Google is adding multimodal Gemini-powered asset generation, video creation and creative testing tools to Asset Studio.
Search Engine Land
Google expands Demand Gen with YouTube creator tools
Google is introducing new creator partnerships, Maps inventory and AI-powered campaign tools for Demand Gen.
Search Engine Land
Google brings Meridian marketing mix modeling into Analytics 360
Google is integrating Meridian into Analytics 360 and launching predictive conversion metric to help advertisers with media mix decisions.
Search Engine Land
Google expands Direct Offers with AI-generated bundles, native checkout and travel deals
Google is upgrading Direct Offers with AI-generated promotions, native checkout and travel integrations.
Search Engine Land
Google launches AI Performance Insights and Conversational Attributes in Merchant Center
The new Merchant Center tools are set to help retailers optimize product discovery and measure visibility across AI-powered shopping surfaces.
Search Engine Land
Nearly half of online articles are now AI-generated: Study
Study of 55,000 webpages finds AI-written content surged after ChatGPT and now accounts for about half of sampled articles.
Search Engine Land
Google adds llms.txt check to Chrome Lighthouse
Google says llms.txt is not needed for AI search visibility, but Lighthouse now flags whether sites have one.
Search Engine Land
Meet Ask Advisor, your new AI-powered collaborator
Our new cross product AI agent, Ask Advisor, creates a continuous thread of intelligence to help you turn insights into action.
Fuel your next wave of growth on YouTube with Demand Gen
Boost performance with YouTube Demand Gen. Use Gemini AI, Google Maps reach, and new creator tools to turn viewer intent into growth.
Asset Studio is entering a new era of AI-powered creativity.
We’re introducing new multimodal capabilities into Google Ads’ Asset Studio — your creative destination to create, build and test your assets.
A new generation of ads for the AI era of Search
Google is introducing new Gemini-powered ad formats in Search and expanding the Direct Offers pilot for shoppers.