Your Ad Here
Ask us for a quote: info@searchherald.com

The Search Herald

Only the most important SEO news

VOL. XI, No. 3972 - Archive
PRICE: make a donation!

NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google rolls out Merchant Center for Agencies globally

Agencies can now manage and optimize product data across all clients in one place as Google expands Merchant Center globally. Search Engine Land

The new reality of Google’s spam enforcement

A Google spam update targets manipulative content, links, and behaviors that violate Search Essentials. Learn how spam updates work, how to tell if you were hit, and how to recover. Search Engine Land

Google Ads to auto-link YouTube channels starting June 10

Advertisers will soon gain automatic access to YouTube engagement data and audiences, without needing to manually connect accounts. Search Engine Land

Schema Markup Didn’t Move AI Citations In Ahrefs Test via @sejournal, @MattGSouthern

An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates. Search Engine Journal

Why vibe coding is becoming an SEO advantage

The biggest SEO gains increasingly come from interactive experiences that remove friction and answer intent immediately. Search Engine Land

PSA: Bing Webmaster Tools Does Not Distinguish Between http and https

Did you know that Bing Webmaster Tools treats http and https as the same property, it does not distinguish between http and https? This is different from Google Search Console, which lets you set up [...] Search Engine Roundtable

Google Ads Certification Process Updated For Crypto

Google posted an update to its Google Ads certification process for several cryptocurrencies and complex speculative financial products. Search Engine Roundtable

How negative information spreads from Wikipedia into AI search

Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers. Search Engine Land

Google Discover Publisher Pages To Get Links & Featured Posts

Google is testing updating the Google Discover publisher pages by adding custom links, featured posts, larger header images and sharper logos. I assume this would be managed by claiming your page? Search Engine Roundtable

Google Merchant Center For Agencies Now Available Globally

Two months ago, Google rolled out Google Merchant Center For Agencies in the US and Canada after beta testing it in October 2025. Now, Google has released Google Merchant Center for Agencies [...] Search Engine Roundtable

Google Tests Dark & Light URLs In Search Results (For The Same URL)

Google is testing displaying the URL of the search result snippet where the https portion is a dark gray and the domain name portion is a light gray. It is a weird test, but hey, Google is always [...] Search Engine Roundtable

How soft 404s and indexing issues caused a 90% traffic collapse

When Google stops indexing your pages, traffic can vanish fast. Here’s how one publisher reversed the decline after a migration went wrong. Search Engine Land

The delegation boundary: How AI decides which brands win

AI assistants shape recommendations, purchases, and transactions, forcing brands to compete for algorithmic confidence, not just clicks. Search Engine Land

Daily Search Forum Recap: May 12, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable