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Only the most important SEO news
Google’s Unexpected Take On Site Folder Structure And SEO via @sejournal, @martinibuster
Google's John Mueller said localized URL folders for a site's primary market offer little practical SEO advantage.
Search Engine Journal
Google expands Smart Bidding Exploration, adds Promotion Mode
Google is adding new ways for advertisers to scale campaigns while maintaining tighter control over efficiency targets.
Search Engine Land
Google Ads Bidding Target Optimization Changing, Promotion Mode Beta, Smart Bidding Exploration Expands
Google Ads announced a number of updates and changes this morning including changes to bidding target optimization, expanding access to Smart Bidding Exploration and promotion mode beta rolling out. [...]
Search Engine Roundtable
Google Search Rolls Out Information Agents In AI Mode For A Fee
Google is rolling out Information agents within Google Search AI Mode. Information agents was announced at Google I/O and is a search feature that you can pay for within Google AI Ultra subscription [...]
Search Engine Roundtable
Google Local Finder Interface Drops Pagination
It looks like Google has removed the pagination feature within the Google Local Finder interface.
When you scroll through the local business profiles, it keeps adding more and more but the [...]
Search Engine Roundtable
Google Ads To Limit Ad Impressions From Unqualified Advertisers
Google sent out an email notice to some advertisers saying, "Google will update its Limited Ad Serving policy to cover additional scenarios on Google Search." "Google may limit ad [...]
Search Engine Roundtable
Google Business Profile Owner/Manager Access Invites Not Working For Some
There are reports of a bug with Google Business Profiles where using the feature to invite others with owner and/or manager access is not working. Supposedly, the invite emails are either not going [...]
Search Engine Roundtable
Google Shopping Results With Good Price Label
Google is showing a new label or extension on the Google Shopping product carousel named "Good price." Truth is, I am not sure if it is new, I mean, Google can show many different labels [...]
Search Engine Roundtable
What new AI search data reveals about visibility and trust
Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.
Search Engine Land
Retrieval vs. citation: How AI search changes content strategy
From product pages to third-party publications, learn how to create content that helps AI systems understand your brand and who it serves.
Search Engine Land
How travel brands can earn AI recommendations
TripAdvisor, Google Business Profile, OTAs, and reviews help AI understand travel brands. Learn how to strengthen those signals.
Search Engine Land
Daily Search Forum Recap: June 15, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads released promotion mode beta...
Search Engine Roundtable
Headline formats and Google Discover: What 3.4 million articles reveal
This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.
Search Engine Land
Google says LLMS.txt files won’t harm or help your search rankings
Google clearly also states that Google Search does not use LLMS.txt files.
Search Engine Land
Google Says Markdown For AI SEO Strips Away The Parts That Matter via @sejournal, @martinibuster
Google says that markdown solves one problem while potentially creating others for search visibility.
Search Engine Journal