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The Search Herald

Only the most important SEO news

VOL. XI, No. 3993 - Archive
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How a ‘client brain’ gives AI the context SEO work needs

Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations. Search Engine Land

Link intent: How to combine great content with strategic outreach

Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility. Search Engine Land

New SER Volatility Aggregator Chart & Backend Update

The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. [...] Search Engine Roundtable

Daily Search Forum Recap: June 1, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated [...] Search Engine Roundtable

DV360 API Adds Demand Gen Support

Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows. Search Engine Land

Google expands Data Manager API with GMP event ingestion

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem. Search Engine Land

Commerce media expands beyond retail sites with Demand Gen integration

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail. Search Engine Land

Google Says LLMs.txt Is Purely Speculative… For Now via @sejournal, @martinibuster

Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative. Search Engine Journal

Google AdSense New Full IP Address Sharing

Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a [...] Search Engine Roundtable

How ‘it’s just SEO’ took over the GEO conversation

The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations. Search Engine Land

Google May 2026 core update rollout is now complete

The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout. Search Engine Land

How SEO turns customer success into AI-readable proof

Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it. Search Engine Land

Google May 2026 Core Update Has Completed Rolling Out

Google's May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took [...] Search Engine Roundtable

Google May 2026 Core Update Volatility Hits Hard Again June 2nd

Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today - June 2nd... Search Engine Roundtable

Google Ads Terms of Service Updated For AI Changes After 8 Years

Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last [...] Search Engine Roundtable