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The Search Herald

Only the most important SEO news

VOL. XI, No. 3965 - Archive
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Google Advises Using AI In Best Possible Way For AI Search via @sejournal, @martinibuster

Google's Director of Software Engineering recommended using AI to boost providing value and said, "clearly, this is something we can advise." Search Engine Journal

Why AI visibility starts before search and ends with citations

Most visibility is shaped before the query. Learn how influence, entity signals, and original data determine who AI systems cite. Search Engine Land

Google Search Console Fixed The 50 Week Data Logging Issue

A month ago, Google posted that between the dates of May 13, 2025 through April 27, 2026, just about 50 weeks, there was a "logging error prevented Search Console from accurately reporting [...] Search Engine Roundtable

Ask.com Shut Down After Almost 30 Years

IAC, the owners of Ask.com, have decided to get out of the search business and shut down one of the oldest and most legendary search engines of all time - Ask.com, formerly Ask Jeeves. IAC wrote, [...] Search Engine Roundtable

Google Ads Adds Use AI To Add Products

Google Ads has added a new option (although, I think Google has said this is coming) under the "add product source" section where you can select how to add products to your Google Ads [...] Search Engine Roundtable

Google On AI Overviews & AI Mode Being Isolated Systems (Or Not)

Nikola Todorovic, Director of Software Engineering at Google Search, spoke about a presentation he gave at Zurich in December at Google Search Central live (I was there). He dug into it on a recent [...] Search Engine Roundtable

Google Tests Fresh Updates Label For Search Snippets

Google is testing a new label for the search results snippet named "Fresh updates." This was spotted on a weather website result, Accuweather. Search Engine Roundtable

7 tools for doing AEO right now

From AI assistants to analytics platforms, here’s how to use today’s tools to understand and work on your visibility in AI answers. Search Engine Land

Why brand authority beats topical authority in AI search

More content won’t make you an authority. AI search rewards brands with visibility, mentions, and real demand. Search Engine Land

Google fixes Search Console’s year-long data logging issue – well, kind of…

The data going forward should be correct but the 50 weeks or so of data in the past will not be fixed. Search Engine Land

Daily Search Forum Recap: May 4, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google explained how using AI in isolation works [...] Search Engine Roundtable

Google On AI Search & Why Browsy Queries Favor Full SERPs via @sejournal, @martinibuster

Google's Liz Reid says AI Mode is suited to complex follow-up queries, while browsy searches may still benefit from the full search results Search Engine Journal

Google On Keyword Fragmentation And User Needs In AI Search via @sejournal, @martinibuster

Google's Liz Reid unpacks consequential changes to user search behavior that also impact how to approach SEO. Search Engine Journal

Unifying the search experience for real growth in 2026 by Level Agency

Your customers see the whole SERP. You should too. Search Engine Land

Google: AI Makes Human Experience More Important For Content via @sejournal, @martinibuster

Google says AI's ability to surface common information makes human experience and subjective insights more valuable for content. Search Engine Journal