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The Search Herald

Only the most important SEO news

VOL. XI, No. 3883 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Ads Product Eligibility View Across Campaigns

Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across [...] Search Engine Roundtable

The real story behind the 53% drop in SaaS AI traffic

AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles. Search Engine Land

Cloudflare’s Markdown for Agents AI feature has SEOs on alert

Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking. Search Engine Land

NEW Google Search Ranking Volatility Remains Heated Through The Weekend

On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend. Search Engine Roundtable

Daily Search Forum Recap: February 12, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads launched new AI Mode retailer ads... Search Engine Roundtable

Is your campaign structure holding you back in the era of AI?

For years, the gold standard in Search ads was granularity. Advertisers built elaborate, multi-layered campaigns to cover every variable, from match types to device bids… Inside Adwords

Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live

This week in search we have more ongoing Google search ranking volatility. Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards. [...] Search Engine Roundtable

Cloudflare’s New Markdown for AI Bots: What You Need To Know via @sejournal, @MattGSouthern

Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation. Search Engine Journal

If SEO is rocket science, AI SEO is astrophysics

AI search runs on entity mass, not surface signals. See how citations and extractability shape AI Overviews and LLM visibility. Search Engine Land

Google Releases Early Preview Of WebMCP

The Google Chrome team announced its early preview of WebMCP, "a standard way for exposing structured tools, ensuring AI agents can perform actions on your side with increased speed, [...] Search Engine Roundtable

Google AdSense Adds New Triggers For Vignette Ads

Google AdSense has added additional triggers for vignette ads. There are now a total of six triggers, three old ones and three new ones. These new triggers took effect on February 9, 2026. Search Engine Roundtable

Daily Search Forum Recap: February 13, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern

Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense. Search Engine Journal

Why video is the canonical source of truth for AI and your brand’s best defense

A five-minute video provides more data for an LLM than most blog posts. Here’s how to maximize your brand’s surface area for AI retrieval. Search Engine Land