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The latest jobs in search marketing
Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now.
Search Engine Land
Brand depth determines what AI systems recommend
Citations only show the outcome. The real advantage comes from building a brand AI systems consistently retrieve, recognize, and recommend.
Search Engine Land
5 places to find FAQ content that improves AI visibility
Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.
Search Engine Land
Here's how AI is rebuilding the foundation of modern marketing.
The finale of Ads Decoded, recorded live at Google Marketing Live 2026, features the teams behind the day’s biggest announcements.
Daily Search Forum Recap: May 28, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google AI Mode and AI Overviews gain preferred [...]
Search Engine Roundtable
How persuasive content taps into human psychology
TikTok Shop creators understand the psychology that drives action. Here’s how to apply the same persuasion principles to written content.
Search Engine Land
Google adds AI shopping visibility insights to Merchant Center
Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.
Search Engine Land
Vanessa Fox on the birth of Google Search Console
From the super early days of Google through using AI today for SEO - we covered a lot in this interview.
Search Engine Land
Google expands customer acquisition targeting with “new prospects” mode
Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.
Search Engine Land
Catch up on 12 major I/O 2026 moments
Here are 12 of the biggest Google I/O 2026 keynote moments, including news about Gemini Omni, Gemini 3.5 Flash and more.
New SEO KPIs you’re missing: How to measure SEO beyond clicks
Discover the new SEO KPIs that matter beyond clicks and rankings like AI mentions, user interactions, conversions, and the tools that make it possible.
Search Engine Land
Why your B2B PPC metrics may be lying to you
More conversions and higher ROAS don’t always translate to more pipeline or revenue. Here’s how to measure incremental value more accurately.
Search Engine Land
Preferred Sources Expand, Gmail Brand Lift, Pichai On AI Overviews via @sejournal, @MattGSouthern
Google brings Preferred Sources into AI Overviews and AI Mode, iPullRank measures Gmail's pull on AI Mode brand visibility, and new ad formats arrive.
Search Engine Journal
Search News Buzz Video Recap: Google May Core Update Status, Buying AI Brand Mentions, Preferred Sources In AI Responses, Google Ads, Local & Legal
This week in search, we gave a status update on the Google May 2026 core update. Google strongly warned against buying mentions for AI or manipulating mentions for AI. Google removed the indexing lag [...]
Search Engine Roundtable
New: Google Ads Prospects Mode
Google Ads has expanded New Customer Acquisition with a new feature called Prospect Mode. Prospect mode also targets brand-unaware users, Google said. Those prospects who have not searched for, [...]
Search Engine Roundtable