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Search Engine Land
Google Search Ranking Volatility Remains Heated Through The Weekend
On February 10th, we reported the beginning of yet another unconfirmed Google Search ranking update. The volatility has not cooled yet and it seems it may have even heated up through the weekend.
Search Engine Roundtable
Cloudflare’s New Markdown for AI Bots: What You Need To Know via @sejournal, @MattGSouthern
Cloudflare launched Markdown for Agents, converting HTML pages to markdown automatically when AI crawlers request it through content negotiation.
Search Engine Journal
NEW Google Warns Not To Serve "Not Available" With JavaScript
Google's John Mueller warned one site owner not to load "not available" in the JavaScript before the actual content that loads is available.
It can lead Google to believe the page does not [...]
Search Engine Roundtable
Google Ads Product Eligibility View Across Campaigns
Google Ads added to the Products section of your ads account the ability to see product eligibility directly in the Status column. This lets you see very quickly where each product is eligible across [...]
Search Engine Roundtable
Cloudflare’s Markdown for Agents AI feature has SEOs on alert
Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.
Search Engine Land
The real story behind the 53% drop in SaaS AI traffic
AI traffic isn’t collapsing — it’s concentrating. Copilot surges in-workflow, 41% lands on search pages, and Q4 follows budget cycles.
Search Engine Land
SEO leaders: stop chasing rankings, start building visibility systems
Learn how to build visibility gates, embed shared OKRs, and align product, PR, and content teams for AI-driven search.
Search Engine Land
Search News Buzz Video Recap: Google Volatility, Bing AI Performance Reports, New AI Mode Retail Ads, UCP Checkout & ChatGPT Ads Go Live
This week in search we have more ongoing Google search ranking volatility.
Bing Webmaster Tools rolled out new AI Performance reports with a new design. Google AI Overviews tests new overlay cards.
[...]
Search Engine Roundtable
NEW Google & Bing: Markdown Files Messy & Causes More Crawl Load
We covered the topic of markdown files before but now we have more commentary from official representatives from Google and Bing on the topic. In short, they call markdown files messy, it can cause [...]
Search Engine Roundtable
Google’s Search Relations Team Debates If You Still Need A Website via @sejournal, @MattGSouthern
Google's Search Relations team discussed whether you still need a website in 2026, and outlined when social, apps, or the web make sense.
Search Engine Journal
Daily Search Forum Recap: February 13, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Why creative, not bidding, is limiting PPC performance
Smart Bidding and Meta’s delivery systems have leveled the field. To scale PPC, fix creative fatigue, increase asset volume, and test faster.
Search Engine Land
Bing Tests Underlining Name & Price In Shopping Ads Carousel
Microsoft is testing underlining the product name and product price in the shopping ads carousel at the top of the Bing Search results. I am not sure how much this adds to the interface but maybe it [...]
Search Engine Roundtable
NEW Google Ads tool is automatically re-enabling paused keywords
Google Ads may be re-enabling paused keywords automatically, raising concerns about unexpected campaign expense
Search Engine Land