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Only the most important SEO news
Google Offers a Definition of Quality Content via @sejournal, @martinibuster
Google's John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
Search Engine Journal
Does Content or Links Improve Trust with Google? via @sejournal, @martinibuster
Google's John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Search Engine Journal
NEW Google Doesn’t Care What’s In An Image via @sejournal, @MattGSouthern
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
Search Engine Journal
Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims
Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, if true, could erode any trust it has left with publishers.
Search Engine Land
Search Analytics API now supports Discover, Google News, and Regex
The Google Search Analytics API, which already provides data about Search performance, is being updated to also include Discover and Google News data.
Site owners that have this type of traffic [...]
Google Webmaster Central
Google Search Console Search Analytics API gains Discover, News and Regex
This data and the features were already in the web interface but now they are also available in the API.
Search Engine Land
Navigating Google’s title changes: The rollout, what’s happening now and what you can do about it
SEOs share their experiences with Google’s new system for generating title links and what they’re doing to keep their titles intact.
Search Engine Land
Google: We Don't Classify Sites By Technology Platform Or Infrastructure
Google's John Mueller said that the search engine does not classify the type of site you are based on the technology platform or infrastructure it uses. So if you use WordPress for your site, it [...]
Search Engine Roundtable
Google: Trust Is Not A Matter Of Just Links Pointing To A Site
Google's John Mueller said that when it comes to Google trusting a website, "when it comes to trust it's definitely not a matter of just links that are pointing at a website."
He first [...]
Search Engine Roundtable
NEW Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief
Plus, Facebook's aging user base and what it means for advertisers.
Search Engine Land
Don’t miss out on expert-led search marketing training at SMX
What are you waiting for? You and your career deserve this.
Search Engine Land
Google: We Don't Hard Code YMYL Categories Into Our Algorithm
Google's John Mueller was asked if energy supply types of websites would fall into the YMYL, your money - your life, category and thus have to hold to a higher standard for E-A-T concepts.
John [...]
Search Engine Roundtable
NEW Google Search Console API Gains Discover & Google News Data With Regex Support
Google added to the Search Console Search Analytics API Discover and Google News data that it added to the web interface earlier this year. Google also added support for Regex with the query and page [...]
Search Engine Roundtable
NEW Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster
Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
Search Engine Journal
Google Ads 3 Strike Bowling Automation For Removing Violating Ads
Google, the other week, announced a new simple Python script that lets advertisers with many keywords and ads simplify the tracking and removal of ad violations that might lead to more serious [...]
Search Engine Roundtable