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The Search Herald

Only the most important SEO news

VOL. XI, No. 3872 - Archive
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Advanced ways to use competitive research in SEO and AEO

Learn how to combine SEO and AEO competitive research to uncover demand, shape positioning, and influence AI visibility before the click. Search Engine Land

NEW Why Google’s Performance Max advice often fails new advertisers

Early Performance Max adoption often reduces insight and control. Shopping campaigns provide clearer performance signals and faster learning. Search Engine Land

NEW Google Search Ranking Volatility Heats Up Big Time Starting On February 2nd

I was hoping, well, not really, that Google would calm down a bit since we had such a volatile January. But the Google Search results volatility is still very volatile, and the shuffling in those [...] Search Engine Roundtable

NEW Google's First 2026 Winter Olympics Doodle: Curling

Google posted its first Winter Olympics Doodle, special logo, for the 2026 Winter Olympics. The first sport Google covered is curling. The Doodle is an animated GIF of an Olympian pushing the curling [...] Search Engine Roundtable

Here’s how to tune into the Winter Olympics with Google

Learn more about using Google tools to stay in the know on the 2026 Winter Olympics. Inside Search

NEW Google On Serving Markdown Pages To LLM Crawlers

Google's John Mueller responded to a question on the pros and cons of serving raw markdown pages to LLM crawlers and bots. John didn't say much but he did list a number of concerns and things you [...] Search Engine Roundtable

Google: Search Algorithms, Spam Detections & Policies Don't Fundamentally Change With AI Search

Google's John Mueller said that when it comes to AI Search and the changes that come with that, Google's core search algorithms, spam detection methods, spam policies, and other search systems do not [...] Search Engine Roundtable

Are we ready for the agentic web?

The agentic web is emerging fast. Definitions, practical applications, and pros and cons help clarify what readiness really looks like. Search Engine Land

NEW Googlebot File Limit Is 15MB But 64MB For PDF & 2MB For Other File Types

We have known for a long time that Google can crawl web pages up to the first 15MB but now Google updated some of its help documentation to clarify that it will crawl the first 64MB of a PDF file and [...] Search Engine Roundtable

NEW Google’s Crawl Team Filed Bugs Against WordPress Plugins via @sejournal, @MattGSouthern

Google's crawl team filed a bug against WooCommerce for add-to-cart parameters wasting crawl budget. WooCommerce fixed it. Other plugins haven't. Search Engine Journal

Inspiring examples of responsible and realistic vibe coding for SEO

Learn vibe coding: Use AI tools to build apps without coding. This guide covers setup, limits, risks, and SEO tool examples to inspire your own projects. Search Engine Land

Bing Multi-Turn Search Rolls Out Worldwide

Bing Search has rolled out what it calls multi-turn search in Bing globally. This is something we saw Microsoft Bing test back in June, when we saw a floating Copilot follow up search box at the [...] Search Engine Roundtable

OpenAI Prepares ChatGPT Code To Allow Ads?

If you look at the source code in some of the responses OpenAI's ChatGPT gives you, you may now see references to ads. The response in the source code says, "InReply to user query using the [...] Search Engine Roundtable

NEW Microsoft Publisher Content Marketplace - Pay For AI To License Content

Microsoft announced the expansion of the Microsoft Publisher Content Marketplace. This marketplace is designed to give publishers a new revenue stream, provides AI systems with scaled access to [...] Search Engine Roundtable

NEW Anthropic says Claude will remain ad-free as ChatGPT tests ads

Anthropic argues ads inside AI chats would erode trust, warp incentives, and clash with how people actually use assistants like Claude. Search Engine Land