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The Search Herald

Only the most important SEO news

VOL. VII, No. 2552 - Archive
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NEW Googlebot Crawls & Indexes First 15 MB HTML Content via @sejournal, @BrianFr07823616

Google quietly announced it will now crawl the first 15 MB of a webpage. Anything after this cutoff will not be included in rankings calculations. Search Engine Journal

New Updates To Google Page Experience Scoring Revealed At SEODay via @sejournal, @BrianFr07823616

At SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search rankings and changes to how Google scores sites. Search Engine Journal

Unconfirmed Google Search Ranking Update Spiking June 23rd

We have been watching what I named the Google Juneteenth Search Ranking Algorithm tremors since the weekend and it is now spiking even more this morning. Seems like some sites hit by the May 2022 [...] Search Engine Roundtable

Does Google Crawl URLs In Structured Data? via @sejournal, @martinibuster

Google's John Mueller answers if Google crawls and uses links found in structured data. Search Engine Journal

Googlebot will crawl and index the first 15MB of content per page

Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page. Search Engine Land

Keywords Hidden For 46% Of Google Search Console Clicks: Ahrefs Study via @sejournal, @mirandalmwrites

Ahrefs analyzed close to 9 billion clicks across over 146,000 websites to determine how often keyword terms remain hidden in GSC. Here's what they found. Search Engine Journal

Quantum Advantage in Learning from Experiments

Posted by Jarrod McClean, Staff Research Scientist, Google Quantum AI, and Hsin-Yuan Huang, Graduate Student, Caltech In efforts to learn about the quantum world, scientists face a big obstacle: [...] Google Research

Google: Keywords In Domain Names Are Overrated

Google's John Mueller said once again that "keywords in domain names are overrated." He and Googlers over time have said this numerous times over the years and he said it again. Instead he [...] Search Engine Roundtable

Google News Redesign Launches On Desktop via @sejournal, @MattGSouthern

Google is launching a redesigned version of Google News on desktop that users can customize to meet their information needs. Search Engine Journal

Google Says Content Not Visible On Page Is No Longer Less Important

In the recent Search Off The Record podcast, Gary Illyes of Google said Google no longer assigns less importance to content or items that are not visible on the page. It just needs to be in the HTML [...] Search Engine Roundtable

Google Analytics 4: A guide to the Traffic Acquisition Report

Learn how to access traffic acquisition data in GA4 in a few easy clicks, then how to go deeper by slicing and dicing that data. Search Engine Land

Finding weird stuff (FWS) is part of SEO

While we certainly want a good process to keep SEO efforts moving forward, we must also not fully depend on tools to tell us what to do. Search Engine Land

NBCUniversal and Google competing to hep Netflix deliver ad-based option

Exclusivity and data sharing are some of the considerations Netflix is examining for a lower priced ad-supported partnership. Search Engine Land

Google: Ignore Black Hat Traffic, We Do.

Google's John Mueller said it is safe to ignore black hat traffic, he said it is just spam and there is no need to worry about it from an SEO perspective. He said on Twitter that black hat traffic [...] Search Engine Roundtable

Core Web Vitals scores improving for top-ranked sites

New research looks at the top rankings for 500 keywords in Education, B2B Tech, Finance, and Retail. Search Engine Land