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The Search Herald

Only the most important SEO news

VOL. XI, No. 3939 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google rolls out onboarding guide for Universal Commerce Protocol

Google’s new commerce protocol signals a shift toward in-search checkout, changing where and how conversions happen for advertisers. Search Engine Land

Google tests swipeable location carousel in search ads

Google is testing a swipeable location carousel in search ads, making local results more interactive and competitive for multi-location advertisers. Search Engine Land

Google launches developer hub for ads and measurement tools

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management. Search Engine Land

AI bot traffic surged 300%, hitting publishers hardest: Report

AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that bypass your site and cut referral visits. Search Engine Land

The new, AI-powered Google Finance is expanding to more than 100 countries.

Google Finance brings AI tools to 100+ countries. Use AI to research stocks and follow live earnings in your preferred language. Inside Search

HubSpot rebrands its flagship conference from Inbound to Unbound

After declaring inbound dead last year, HubSpot is renaming its annual conference to something less limiting. Search Engine Land

Google's March 2026 Broad Core Update Has Completed Rolling Out

Google's March 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. The [...] Search Engine Roundtable

Google’s CEO Predicts Search Will Become An AI Agent Manager via @sejournal, @martinibuster

Google's CEO says that informational queries will become agentic search and that search itself will be an agent manager. Search Engine Journal

Reusable "Skills" Are Coming To Gemini In Chrome

If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt... Search Engine Roundtable

How to use AI prompts to generate better ad campaigns

Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent audiences, and objections. Search Engine Land

How to measure intent gaps using Google Search Console data

Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short. Search Engine Land

YouTube tests 90-second unskippable ads on TVs

YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for brand-focused campaigns. Search Engine Land

Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers

Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and why some content gets broadcast-level visibility. Search Engine Land

Dell: Agentic AI is growing, but search still wins

Early data shows AI drives discovery, not sales. Dell says a great search experience still matters most for ecommerce success. Search Engine Land