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Google Downplays Search Console “Error” Reports. Says Many Aren’t Real Problems via @sejournal, @martinibuster
Google downplays many Search Console "error" reports, saying the tool was never meant to be a checklist of things to fix.
Search Engine Journal
The biggest technical SEO time-wasters to avoid
Some technical SEO tasks deliver measurable value. Others can wait. Here's how to tell the difference before investing developer time.
Search Engine Land
How to evaluate Google Ads creative before testing it
Evaluate Google Ads creative with the MOCA framework before it enters testing, so you're experimenting with stronger ideas from the start.
Search Engine Land
Google: We Send Billions Of Clicks To Websites Weekly Through AI Search
Nick Fox, Google's head of search, said on Friday that Google's AI Mode and AI Overviews - its AI search features - send billions of clicks to websites every week.
He said Google Search overall is [...]
Search Engine Roundtable
Google Warns Not To Uninstall/Reinstall Google & YouTube Shopify App
Google has updated us on the Google and YouTube Shopify app issue with uninstalling and reinstalling the app. In short, do not do it, do not uninstall and reinstall the app. Google said it will [...]
Search Engine Roundtable
ChatGPT Showing Two Ads In Footer Of Results
OpenAI seems to have started to show two ads in the footer of the ChatGPT responses. Generally, we have only really seen one ad from one advertiser. Sometimes we'd see two ads from a single [...]
Search Engine Roundtable
Google Content API Extended Access Form Now Available
As many of you know, the Google Content API for Shopping is being replaced by the Google Merchant API by August 18th.
Google has opened up a request form to ask Google to give you an extension on [...]
Search Engine Roundtable
Google Warns Not To Place AI Labels On Corners Of Images
Google updated its use AI content labels help document, which it first created on July 9th when it announced it will label ads created or edited with AI. The update now says that when you add your [...]
Search Engine Roundtable
A practical guide to AI-driven personalized search
See how personalized AI search uses entities, context, and multimodal signals to influence discovery beyond traditional rankings.
Search Engine Land
Local Services Ads come to Google Ads via Performance Max
Advertisers will gain a unified campaign management experience with automatic Google Business Profile syncing.
Search Engine Land
Daily Search Forum Recap: July 20, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Tag Manager adds guided setup for Google Ads purchase tracking
GTM's new guided setup simplifies Google Ads conversion tracking by automatically configuring key measurement components.
Search Engine Land
Google expands Brand Lift Studies with enhanced measurement option
Advertisers can now choose between standard and enhanced Brand Lift Studies, trading a higher budget for more sensitive campaign measurement.
Search Engine Land
How AI search is reshaping link building strategy
AI search is changing how authority is measured. Learn why backlinks still matter, how entity SEO is rising, and what link building strategies work best in 2026.
Search Engine Land
Google Must Share Anonymized Search Data With Rivals via @sejournal, @MattGSouthern
EU binding rules require Google to share anonymized Search data with eligible rival engines and search-enabled AI chatbots.
Search Engine Journal