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Google tests Performance Max network controls with new Partners (Alpha) setting
Google is testing new PMax controls that let advertisers control ads showing on Search Partners and the Google Display Network.
Search Engine Land
EU expected to rule Google favored its own services in search
Required search changes could affect how comparison sites, travel platforms and shopping services appear across high-value queries.
Search Engine Land
AI SEO: Writing That’s Specific May Get Cited More via @sejournal, @martinibuster
AI SEO that prioritizes content that is specific may be a key to getting cited by AI search engines.
Search Engine Journal
Apple Maps Ads Bans Home Service Businesses With Updated Terms
Apple has posted new Apple Maps policies where it now says it is prohibiting home services, such as plumbing, electrical, locksmith, HVAC, pest control, roofing, or general contracting services. It [...]
Search Engine Roundtable
Google Ads Performance Max Product Reporting Now Uses All Networks
Google Ads updated its Performance Max product level reporting back on June 15th. This report now uses data from all Performance Max networks, rather than the subset it previously pulled from.
Search Engine Roundtable
Google Manufacturer Center Removed Manual Update Or Add Products
Google sent out an email to those who use the Google Manufacturer Center to remind them that the ability to manually add or update products directly in Manufacturer Center has been removed. Instead, [...]
Search Engine Roundtable
Google: You're Are Better Off Without Lastmod Dates When They Are Incorrect
Gary Illyes from Google said that you are better off not using a lastmod date in your XML Sitemap if those dates are wrong. He said on Bluesky, "probably better off without the lastmods. at [...]
Search Engine Roundtable
Google To Merge Google Shopping Ads & Free Listing Policies To One Policy
Google announced it will consolidate and merge the Shopping ads and free listings policies into a single Shopping policy sometime in September 2026. Keep in mind, there may be specific ads or free [...]
Search Engine Roundtable
Google Ads To Turn On Local Inventory Ads By Default For Shopping Campaigns
Google just sent out an email to Google Ads advertisers noting that it will turn on local inventory ads by default in your Shopping campaigns. Google added that you can change this setting by August [...]
Search Engine Roundtable
Google’s job Indexing API isn’t the shortcut you think it is
Learn the difference between notification, crawling, and indexing, and use a free tool to check whether your API is doing what you expect.
Search Engine Land
The DMA should not undercut security & privacy for Europeans
Today's decisions risk undermining vital privacy and security guardrails for millions of Europeans. We have repeatedly offered solutions to safeguard users while satisfy…
4 types of content decay and how to fix each one
Some pages need a refresh. Others need a different strategy entirely. Here's how to tell the difference using data you already have.
Search Engine Land
Google: Discovered vs Crawled Not Indexed Quality Issues & AI-Generated Content
Google's John Mueller and Martin Splitt spoke about the Google Search Console indexing report in its latest Search Off the Record podcast. One item was on how quality issues, including low-quality [...]
Search Engine Roundtable
How to move beyond lead volume in B2B PPC
The longer the sales cycle, the less lead volume tells you. Build a feedback loop that helps Google Ads optimize for qualified opportunities.
Search Engine Land
How to run a local GEO baseline audit
Find out whether AI recommends your business, gets your information right, or favors competitors before investing more in local SEO.
Search Engine Land