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The Search Herald

Only the most important SEO news

VOL. XI, No. 3921 - Archive
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Google Ads account suspensions: What advertisers need to know

Seeing the dreaded 'Your account has been suspended' banner in Google Ads? Learn its potential causes and how to get your account reinstated. Search Engine Land

Google Tested AI Headlines In Discover. Now It’s Testing Them In Search via @sejournal, @MattGSouthern

Google is testing AI headline rewrites in Search using similar language to the earlier Discover test that became a feature. Search Engine Journal

Google ads are showing identical website stats across multiple advertisers

Identical web statistics are appearing across competing Google paid search ads, potentially undermining a key trust signal for advertisers. Search Engine Land

Why ‘search everywhere’ is the new reality for SEO

AI may be changing search, but much of the visibility is already going to platforms that dominate results and user attention. Search Engine Land

Why zero-click search doesn’t mean zero influence

Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters. Search Engine Land

How AI-generated content performs in Google Search: A 16-month experiment

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months. Search Engine Land

Google is blocking duplicate Lookalike audience lists

From April 30, Google will block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations. Search Engine Land

Eu signals imminent decision on Google DMA probe

The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe. Search Engine Land

Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster

Google's John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. Search Engine Journal

The checks that make or break your next website migration

Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks. Search Engine Land

Google "Working" On Expanding AI Mode Personal Intelligence Globally

Google was asked if Personal Intelligence in AI Mode will come to paid accounts across the world (not just the US - where it has hit non-paid accounts). Google replied... (Now is the point where you [...] Search Engine Roundtable

Google AI Mode Tests Changing Some Links To Overlay Cards - Reducing Clicks

Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct [...] Search Engine Roundtable

Google Tests Reply To Reviews With Al

Google is testing encouraging business owners to reply to reviews using AI. There is a new option in the Google Business Profile dashboard that is showing for some businesses that says "Reply to [...] Search Engine Roundtable

Bing Webmaster Tools AI Performance Reports Add Grounding Queries To Pages

In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools. Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI [...] Search Engine Roundtable

Local Ads Coming To Apple Maps

Apple is reportedly launching local ads within Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more [...] Search Engine Roundtable