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Search Engine Land
SEO Panel Agrees: Brand Is The New Backlink For AI SEO via @sejournal, @martinibuster
WordCamp SEO panelists say AI visibility depends less on chasing clicks and more on branding, clarity, entity optimization, and structured data.
Search Engine Journal
11 PPC errors uncovered in recent B2B audits
From broken conversion tracking to unmanaged automation, these common mistakes continue to waste budget, leads, and valuable learning signals.
Search Engine Land
Report: Rejected Google Review Replies - The Hidden Rejections
A new study has been released that looks at the review replies that have been rejected by Google. Business owners take the time to reply to customer reviews and then Google deletes them, and often, [...]
Search Engine Roundtable
Google Ads Tests Blue Dotted Underlines Sitelinks On Sponsored Listings
Google is testing a new format for sitelinks within the search ads, sponsored listings. This format has the sitelinks underlined with blue dots.
So these are blue dotted underlined sitelinks for [...]
Search Engine Roundtable
Report: Google Zero Click Searches To Open Web Fall To 27.6%
Rand Fishkin and friends (Sparktoro and Similarweb) released an ongoing Google zero-click study that showed zero-click searches from Google Search have been sending less and less traffic to the open [...]
Search Engine Roundtable
Schema.org Adds Usage Statistics For Schema Types
The folks over at Schema.org have added usage statistics to each schema type. So if you want to see which schema type is used more, you can just check Schema.org.
For example, author schema is used [...]
Search Engine Roundtable
Apple Updates Applebot Docs To Include Siri AI & AI Features
Apple has made changes to its documentation for AppleBot to include crawling and usage for its AI efforts.
There were other changes made to the document on June 08, 2026 as well.
Search Engine Roundtable
How real people actually prompt AI — and what it means for GEO
Survey data reveals how users combine short queries with personal context — and why that changes how brands earn visibility in AI search.
Search Engine Land
Research Suggests AI Engines Assign Ranking Roles To Sources via @sejournal, @martinibuster
BrightEdge research suggests AI engines assign citation roles to Reddit and LinkedIn for ranking purposes.
Search Engine Journal
How to make SEO reports more actionable
Turn keyword research, audits, and technical findings into clear recommendations stakeholders can prioritize and execute.
Search Engine Land
Daily Search Forum Recap: June 10, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Search Sends 23% Of Queries To The Open Web via @sejournal, @MattGSouthern
New data shows most U.S. Google searches end without a click, with a shrinking share of traffic reaching websites outside Google's ecosystem.
Search Engine Journal
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
Search Engine Land
Google can be directly liable for false AI Overview claims: German court
The injunction targets AI-generated accusations that tied two publishers to scams despite no support in the linked pages.
Search Engine Land