Your Ad Here
Ask us for a quote: info@searchherald.com

The Search Herald

Only the most important SEO news

VOL. XI, No. 3940 - Archive
PRICE: make a donation!

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern

An analysis of 400+ websites found five characteristics associated with estimated organic traffic gains. Search Engine Journal

Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern

SISTRIX analyzed German search results after the March core update and found uneven visibility shifts across categories, with some site types hit harder than others. Search Engine Journal

Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster

Google's Mueller answers whether links pass negative signals and says unhelpful links may be ignored. Search Engine Journal

Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes

On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing page weight issue and how that impacts users and Googlebot crawling. This follows Google updating its [...] Search Engine Roundtable

Paid media efficiency: How to cut waste and improve ROAS

Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, and improve measurement. Search Engine Land

LLM nudges: The hidden force behind AI-driven journeys

Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the customer journey. Search Engine Land

Healthcare reviews: How to stay compliant and win in local SEO

Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data. Search Engine Land

Google Ads simplifies enhanced conversions into a single switch

Google providing a single toggle and multi-source data capture promise more accurate conversion tracking with less setup for advertisers. Search Engine Land

Hashtags explained: What they are and how to use them

Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose the right ones for reach and discoverability. Search Engine Land

Merchant API lands in Google Ads scripts ahead of Content API sunset

The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data while preparing for the Content API sunset. Search Engine Land

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern

Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based results to task completion and multi-step workflows. Search Engine Journal

NEW Why no amount of SEO can fix a broken brand

Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership missteps quietly erode rankings and conversions. Search Engine Land

NEW Google AdSense Will Experiment With New Ad Technology Partners

Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad technology partners. If the experiments go well, Google will switch it "on or after June 5, [...] Search Engine Roundtable

NEW Google Search Console Testing AI Contribution

It looks like Google is testing a new report within Google Search Console named AI contribution. I have no clue what it looks like but I suspect it is a lot like the Bing Webmaster Tools AI [...] Search Engine Roundtable