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The Search Herald

Only the most important SEO news

VOL. IX, No. 3162 - Archive
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Lookback: Google Panda algorithm update launched 13 years ago

Here's a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO. Search Engine Land

The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Best of SearchBot: Guide me through a technical SEO audit

We ask Search Engine Land's SearchBot how to carry out an effective technical SEO audit. Search Engine Land

Project management for in-house SEO teams: 6 best practices

Master project management for in-house SEO teams and navigate the never-ending flow of SEO projects while supporting broader business goals. Search Engine Land

Google announces Performance Max updates – including Gemini integration

Advertisers can make use of the new features to enhance the quality of ad creatives and improve the optimization. Search Engine Land

What should Google rank in Search when all the content sucks?

It's always easy to blame Google when your content doesn't rank. But maybe – just maybe – the problem isn't Google. It's you. Search Engine Land

Location targeting in Google Ads: Balancing automation and control

Learn when to let Google's algorithms determine location targeting vs. setting specific geo-targets based on key considerations. Search Engine Land

Link building in 2024: 12 ways to win or fail

Navigate the dos and don'ts of link building today. Maximize your website's potential with effective backlinking practices. Search Engine Land

How to speed up site migrations with AI-powered redirect mapping

Website migrations often involve painstaking redirect mapping, but AI can help. Here's a walkthrough of the process to help you save time. Search Engine Land

Google Announces Deal To Show More Reddit Content via @sejournal, @martinibuster

Google reached a deal to license Reddit data to for displaying in search and training models Search Engine Journal

Integrating SEO into the multichannel customer journey

Discover how strategically integrating SEO into multichannel marketing builds brand visibility and delivers a seamless customer experience. Search Engine Land

Who won: Measuring the most effective Super Bowl 2024 Ads

Learn the top Super Bowl ads according to metrics like emotional impact, brand awareness, and engaged-view conversions. Search Engine Land

9 of the best custom GPTs for SEO in the GPT store

Explore useful ChatGPT plugins available in the new GPT Store, designed for SEO tasks like content optimization, keyword analysis, and more. Search Engine Land

Google SGE testing and development ongoing and growing

Google's Search Generative Experience presence is growing in industries and new countries. Here's what the latest SGE activity signals. Search Engine Land

No Joke: Google Is Paying Reddit For More Content, More Often

Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to its publicly [...] Search Engine Roundtable