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The Search Herald

Only the most important SEO news

VOL. VII, No. 2301 - Archive
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How Google Responds to a Site Move via @sejournal, @martinibuster

Google's John Mueller describes Google's internal process for dealing with a site domain migration Search Engine Journal

Google On Small Business SEO & How it’s Changing via @sejournal, @MattGSouthern

Google's John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren't keeping up with. Search Engine Journal

Google Mobile Search Updated With Continuous Scrolling via @sejournal, @MattGSouthern

Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page. Search Engine Journal

Big Sites and Website Authority via @sejournal, @martinibuster

Google's John Mueller answers question about big sites and "authority" Search Engine Journal

Should the Product Name be in the Heading? via @sejournal, @martinibuster

Google's John Mueller discusses how to write headings for a product page Search Engine Journal

Google rolling out continuous scroll on mobile

This is gradually rolling out today for most English searches on mobile in the U.S. Search Engine Land

Google Says Improve Content to Recover From Core Updates via @sejournal, @MattGSouthern

Google's John Mueller says work on improving your website's content, rather than implementing technical fixes, when recovering from a broad core algorithm update. Search Engine Journal

Google on Separating Content By User Intent via @sejournal, @MattGSouthern

Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content. Search Engine Journal

SimVLM: Simple Visual Language Model Pre-training with Weak Supervision

Posted by Zirui Wang, Student Researcher and Yuan Cao Research Scientist, Google Research, Brain Team Vision-language modeling grounds language understanding in corresponding visual inputs, which [...] Google Research

Google Rolling Out Continuous Scroll On Mobile Search Results

Google announced yesterday that it is rolling out what they are calling "continuous scrolling" on the mobile search results. Google is not calling it infinite scroll, because the scroll [...] Search Engine Roundtable

Baselines for Uncertainty and Robustness in Deep Learning

Posted by Zachary Nado, Research Engineer and Dustin Tran, Research Scientist, Google Research, Brain Team Machine learning (ML) is increasingly being used in real-world applications, so [...] Google Research

The possibilities are infinite (or at least the mobile SERPs are); Friday’s daily brief

Plus, how to build a marketing team that works Search Engine Land

What does Google’s infinite scroll on mobile mean for advertisers?

Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Search Engine Land

Podcast knowledge panels go live in Google Search

Many podcasters are noticing that searching for their podcast show's name shows a new knowledge panel in Google Search. Search Engine Land

What is with Google Search updating all the time?; Wednesday’s daily brief

Google vet known for his stylish shirts and more to join Stanford’s Human-Centered AI Institute. Search Engine Land