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Search Engine Land
How to safely implement high-impact technical SEO changes
Evaluate technical SEO recommendations, prioritize resources, and avoid costly mistakes before they reach production.
Search Engine Land
Why proving technical SEO ROI is so difficult
Technical SEO creates value by preventing losses, not just driving gains. Learn how to measure and communicate its impact.
Search Engine Land
Daily Search Forum Recap: June 29, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Unlock deeper insights for YouTube brand campaigns.
New features will help prove how YouTube brand campaigns are driving the results advertisers care about.
Google’s Liz Reid: Personalization Can Help Small Publishers via @sejournal, @MattGSouthern
Google's Liz Reid argues personalization and preferred sources can help small publishers get found in AI search, though she shared no supporting data.
Search Engine Journal
The Absolute Best Way To Write Meta Descriptions via @sejournal, @martinibuster
Google rewrites meta descriptions. Here is what you can do to take back control of those snippets.
Search Engine Journal
Why AI search is forcing global SEO teams to rethink ownership
AI is exposing weak global SEO governance. Discover the 10 ownership decisions that can improve visibility, trust, and local relevance.
Search Engine Land
Google Ads / Merchant Center Customer Match Uploaded Via Merchant API
We knew this was coming, Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.
Google told us this change was coming back in March [...]
Search Engine Roundtable
Bing Search Source Favicons Tests Overlay Vs Anchors
Microsoft Bing is testing having the source favicons at the top of the search results page work as an overlay box with more links. Previously, when you clicked on an icon it would anchor you down to [...]
Search Engine Roundtable
Google Ads Tests Open In New Window Icon
Google is testing adding an open in new window icon on sponsored results within the Google Search results.
This icon appears at the end of the URL in the Google search ads.
Search Engine Roundtable
Google Removes Shocking Content From Ads Not Allowed For Young Users
Yesterday, Google announced it was "renaming and updating the Default Ads Treatment policy to improve the clarity and transparency of the policy." But it did one more thing, it removed [...]
Search Engine Roundtable
Why broad targeting makes creative your best qualifier
See how precise messaging helps cut wasted spend, attract better prospects and give ad algorithms cleaner signals to optimize.
Search Engine Land
Google: Meta Descriptions Not Required But They Are Useful
Google's John Mueller said that while it is useful for site owners to add meta descriptions to their web pages, it is "definitely not a requirement," he added.
The usefulness comes from [...]
Search Engine Roundtable
The new SEO stack: What replaces your old toolset
See how LLMs, APIs and scripts cut busywork, uncover AI search signals and help teams move faster without ditching core SEO basics.
Search Engine Land