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Tripadvisor Says SEO Will Still Weigh On Growth In 2027 via @sejournal, @MattGSouthern
Tripadvisor tied a writedown largely to search changes, expects SEO to weigh on growth next year, and says marketing takes more of its revenue.
Search Engine Journal
Google Aggregator & Supplier Units Gain 'Things To Do' Query Support
Google has updated two help documents, the aggregator unit and supplier unit documentation to include support for "things to do" queries. Things to do is not new in Google Search, but [...]
Search Engine Roundtable
Holiday 100: Your guide to this year’s top trending gifts
Google’s Holiday 100 is here. Shop the gifts that are most popular this year and see the Search trends behind them.
Bing Ads At Top Of AI Mode Results
Microsoft is showing ads at the top of the Bing AI Mode (formerly Copilot Search) results.
Bing will show both normal search ads and also shopping ads at the top.
Search Engine Roundtable
Google Ads AI-Generated Summaries Above & Within Ads
Google is testing more AI-generated summaries within its search ads. This one shows AI-generated summaries above the grouping of the sponsored results, summarizing all the ads from all the [...]
Search Engine Roundtable
New Data Manager In Google Analytics Beta
Google has launched Data Manager in Google Analytics. Data Manager in Google Analytics, "is a centralized data management tool, which lets you manage your data streams and connected products all [...]
Search Engine Roundtable
Google Ads New Asset Activity Section
Google Ads is testing a new section in the advertiser console named "Asset Activity." Asset Activity is labeled "Beta" within Google Ads and it uses Google AI to give you [...]
Search Engine Roundtable
Google Search Ranking Volatility Status: Update November 8th/9th?
It's been about two weeks since we reported on a Google Search ranking update, whether confirmed or unconfirmed.
But the truth is, the October 27th update lingered on for like a full week.
Since [...]
Search Engine Roundtable
Google AI Mode Multiturn Ads Are Live - Follow-Up Query Ads
A couple of weeks ago, Google announced Multiturn ads, ads show up on responses to follow-up user queries.
Well, those ads seem live. I was testing AI Mode on Friday afternoon and here are [...]
Search Engine Roundtable
Google Adding Booking Links To Business Profiles Automatically?
Google may automatically add booking links to some local business profile listings.
I noticed that on my own profile, I had a booking link added and Brandon Schmidt, Joy Hawkins and Syed Amir posted [...]
Search Engine Roundtable
Daily Search Forum Recap: November 9, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
OpenAI is working on a ChatGPT like Search Console, [...]
Search Engine Roundtable
ChatGPT Ads While It Creates Your Image Live
OpenAI announced a month ago that it would release a "new visual ad format in ChatGPT" to show ads while ChatGPT makes images for users. Well, that ad format seems to be live - because if [...]
Search Engine Roundtable
Google: It Can Take Time To Understand The Unique Value Of New Websites
Google's John Mueller said it can take Google Search some time to understand a new site's "unique value" and then rank it accordingly. He said on Bluesky in response to a new site not being [...]
Search Engine Roundtable
Google AI Overview Local Pack Dropping Action Buttons, Photos & Reviews
Google is testing removing the action buttons, reviews, photos, etc from the AI Overview version of the local pack.
This makes it harder for searchers to visit your website, call your business, get [...]
Search Engine Roundtable
Google Ads: Ads With Pay-Per-Lead Goals Terms
Google Ads is rolling out a new option named "Ads with pay-per-lead goals terms."
Advertisers must opt into this setting to activate it.
Search Engine Roundtable