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The Search Herald

Only the most important SEO news

VOL. XI, No. 3917 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Could AI eventually make SEO obsolete?

From prompt engineering to data quality, here’s why SEO still depends on human input — even as AI capabilities expand. Search Engine Land

How nonprofits can build a digital presence that actually drives impact

From domain ownership to analytics and mobile donations, here’s how you can build a secure digital presence that drives mission impact. Search Engine Land

Google says AI Mode stays ad-free for Personal Intelligence users

Google AI Mode will remain ad-free if you link apps, even as ad testing expands in its U.S. rollout of more personalized features. Search Engine Land

Google expands Personal Intelligence to AI Mode, Gemini, Chrome

Google is bringing Personal Intelligence to U.S. users across AI Mode in Search, the Gemini app, and Gemini in Chrome. Search Engine Land

Yahoo CEO: Google AI Mode is the biggest threat to web traffic

Yahoo CEO Jim Lanzone warns that answer engines are starving publishers of clicks, and says creators deserve traffic from AI search. Search Engine Land

Bringing the power of Personal Intelligence to more people

We're expanding Personal Intelligence across AI Mode in Search, the Gemini app and Gemini in Chrome. Inside Search

YouTube tests sticky banner after ad skip

YouTube is testing a sticky banner that keeps ads visible after skips, giving advertisers extended exposure beyond the initial view. Search Engine Land

Google adds video visibility to Performance Max reporting

A new video usage segment in PMax reporting gives advertisers clearer insight into how video impacts performance in Google Ads. Search Engine Land

Google AI Overviews Cut Germany’s Top Organic CTR By 59% via @sejournal, @MattGSouthern

SISTRIX analyzed over 100 million German keywords and found AI Overviews reduce the position one click rate from 27% to 11%. Impact varies by industry. Search Engine Journal

Search Referral Traffic Down 60% For Small Publishers, Data Shows via @sejournal, @MattGSouthern

Chartbeat data shows search referral traffic fell 60% for small publishers over two years, compared with 22% for large publishers, per an Axios report. Search Engine Journal

Google Explains Why HTTPS Migration May Negatively Impact SEO via @sejournal, @martinibuster

Google's John Mueller says why migrating a site to HTTPS may cause a site to lose all rankings. Search Engine Journal

SEO Test Shows It’s Trivial To Rank Misinformation On Google via @sejournal, @martinibuster

An SEO experiment shows how easily misinformation ranks in Google Search and spreads to other sites. Search Engine Journal

Why customer personas help you win earlier in AI search

Most content is too generic to compete in AI search. Customer personas help you uncover real problems and show up earlier. Search Engine Land

30-day vs. 7-day attribution in Google Ads: What the shorter window revealed

Overlapping attribution can inflate channel performance. Learn how tightening the window reduced overlap and increased ROAS 62%. Search Engine Land