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Only the most important SEO news
Google begins rolling out in-account certification applications
Eligible advertisers will soon be able to apply for select policy certifications directly within their Google Ads accounts.
Search Engine Land
Google makes passkeys mandatory for Google Ads API users
The update makes passkeys mandatory for new Google Ads API authentication while leaving existing refresh tokens unaffected.
Search Engine Land
Indexed Claude Chats Show Why Disallow Is Not Noindex via @sejournal, @MattGSouthern
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
Search Engine Journal
Google SEO Test Shows What Happens In 5-Second Rendering Window via @sejournal, @martinibuster
A new SEO test shows what happens when Google's Web Rendering Service continues past five seconds: Google pauses time with a virtual clock.
Search Engine Journal
Google Ads AI Generated Images With Upload Image Feature
Google Ads has given advertisers the ability to upload an image when creating AI-generated images within the ad platform. The uploaded image is used to help the AI generate an image in the style you [...]
Search Engine Roundtable
Google Ads To Allow For Social Casino Games Ads
Google updated its Google Ads policies to begin to allow for Social Casino Games. Social Casino Games are mostly free-to-play gambling-like games found on social networking sites. Google said it will [...]
Search Engine Roundtable
5 strategies to remove negative search results in 2026 by Erase.com
How to remove, deindex, and suppress negative content in Google and why AI search changes the reputation playbook this year.
Search Engine Land
Why creator content belongs in your AI search strategy
Creator reviews, videos, and social content shape AI citations, sentiment, and visibility — making cross-team coordination essential.
Search Engine Land
Google Page Indexing Report Delays Providing Static Data
Since June 11th, Google Search Console's page indexing report has been getting stuck and not showing more daily data for the past several weeks. Google has fixed it a few times, but it leads to [...]
Search Engine Roundtable
New Google Ads Status: Has Improvements
Google Ads may have released a new ad status named "Has improvements."
I don't see any other mentions of this status before the weekend, so I am thinking it might be new. Have you seen [...]
Search Engine Roundtable
Google Ads Gain Product Clicks & Non-Product Clicks Metrics
Google Ads has added two new product reporting metrics to some reports, product clicks and non-product clicks.
Product clicks are when a searcher clicked directly on a product in your ad and [...]
Search Engine Roundtable
Microsoft Advertising Ad Preview Hub For PMax Campaigns
Microsoft Advertising has rolled out the Ad Preview Hub to now support Performance Max campaigns. Microsoft Advertising Ad Preview Hub launched for other campaigns this past January and is now [...]
Search Engine Roundtable
How SEO reduces blended customer acquisition costs
SEO’s value extends beyond organic conversions. See how it supports other channels and improves acquisition efficiency over time.
Search Engine Land
5 ways to host the ultimate dinner party with Google Search
These AI features can help you craft a menu, design a tablescape, and handle other party-planning tasks.
These Google Trends show people really want to touch grass
Google Search data reveals a growing desire to unplug and connect in real life with local run clubs, mahjong lessons and more.