
Only the most important SEO news
Structured client memory helps AI-generated work stay grounded in brand guidance, campaign history, and technical limitations.
Search Engine Land
Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.
Search Engine Land
The Search Engine Roundtable Google volatility aggregator tool is finally live. This takes the volatility scores from the tools I use for my Google update stories and aggregates them into one score. [...]
Search Engine Roundtable
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google May 2026 core update was super heated [...]
Search Engine Roundtable
Advertisers and developers will soon have new tools to automate campaign management and targeting within existing DV360 workflows.
Search Engine Land
Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ecosystem.
Search Engine Land
The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.
Search Engine Land
Google's John Mueller casts doubt on LLMs.txt and says he likes WebMCP, a Google-backed alternative.
Search Engine Journal
Google announced a new feature in Google AdSense to share the full IP address in bid requests. Google said that full IP addresses are indicated by many buyers to be an important signal, so there is a [...]
Search Engine Roundtable
The GEO debate has become a distraction from a larger shift in how AI systems surface brands, sources, and recommendations.
Search Engine Land
The the second Google core update of 2026 was a big one, causing a lot of search ranking volatility over the rollout.
Search Engine Land
Much of the evidence AI systems rely on lives inside customer success, support, and delivery teams. Here’s how SEO can surface it.
Search Engine Land
Google's May 2026 broad core update has officially completed rolling out. Google announced this via X this morning and the Search Status Dashboard has been updated to document the rollout. It took [...]
Search Engine Roundtable
Just when I thought the Google search volatility would start to cool, I am seeing another spike in huge search ranking volatility today - June 2nd...
Search Engine Roundtable
Google has updated the Google Ads Terms of Service (TOS) in the area of policy, payment, and liability. The changes incorporate AI-related changes to Google Ads and more changes. I believe the last [...]
Search Engine Roundtable