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The Search Herald

Only the most important SEO news

VOL. XII, No. 4033 - Archive
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Google Business Profiles New Collected Info (Visuals)

A few weeks ago we reported on a new Google Business Profiles help document change that talks about the Collected Info action. Well, I have not seen it live yet and most have not, but we have a [...] Search Engine Roundtable

Why agentic commerce will matter more than ChatGPT ads

Google, Amazon, and OpenAI are building AI-powered buying. Here's why your product data matters more than your next ad platform. Search Engine Land

Google Reaffirms Include Canonical On Canonical Page Itself

Google has updated its canonical help document to say "Do include a rel="canonical" link on the canonical page itself (also known as a self-referential canonical)." The advice is [...] Search Engine Roundtable

Google Ads Previews For Assets, Text Customizations & Final URL Expansion

Google Ads now lets you see ad previews by filtering by assets, plus you can preview examples of text customizations and final URL expansion directly within the Google Ads advertiser console. Search Engine Roundtable

Bing: We Do Not Do One Off Indexing / Ranking Penalties, It's Not Scalable

Krishna Madhavan, Principal Product Manager at Microsoft Bing, said that Bing does not do one-off search penalties because it is not scalable. Instead, Bing will build a spam algorithm to detect the [...] Search Engine Roundtable

Google Tests Sticky Sponsored Results With Gray Curved Borders, Again

Google is testing a slight update to the sticky sponsored results interface that it tested back in September 2024. Note: A version of this was launched in October 2025, but this interface has a [...] Search Engine Roundtable

Google Ads Conversion Tracking Status: Awaiting Conversions & Misconfigured

Google Ads has updated the conversion actions overview statuses it shows in the Google Ads user interface. Now there is misconfigured, awaiting conversions and even removed as new statuses, that [...] Search Engine Roundtable

How to close the identity gap between your brand, search, AI, and buyers

Your strongest traffic signals may be reinforcing the wrong brand identity. Learn how to uncover the gaps limiting search and AI visibility. Search Engine Land

6 SEO priorities for AI shopping

AI can't recommend what it can't understand. Here's how to make your products easier for AI systems to evaluate. Search Engine Land

Daily Search Forum Recap: July 13, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Ads Email Support Broke

Google Ads email support option seems broken right now, when you try to use it, you get a notice that reads in red, "Something went wrong. Please try again." Search Engine Roundtable

Google Search Ranking Volatility Around 7-Eleven

We may have had another unconfirmed Google Search ranking update around July 11th, which I will call the 7-Eleven update. It has been an unusual time since the completion of the June 2026 spam [...] Search Engine Roundtable

Optimize your reach and frequency across campaigns with video campaign groups.

Coordinate reach and frequency across campaigns while still maintaining individual campaign settings. Inside Adwords

How to justify GEO investment without perfect attribution

You don’t need perfect attribution to prove GEO’s value. Track the metrics that connect it to business growth and measure what matters. Search Engine Land

SMX Now: Build better site architecture for SEO, AI, and users

Learn a proven five-phase framework for clearer navigation, stronger taxonomy, and content AI can access. Join us for the next SMX Now. Search Engine Land