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The Search Herald

Only the most important SEO news

VOL. XI, No. 3968 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Answers If Preferred Sources Overrides Low Quality Signals via @sejournal, @martinibuster

Google's John Mueller answers if Preferred Sources overrides ranking signals. Could it be a "trust button" signal? Search Engine Journal

AI SEO punishes lazy marketing strategies by Brick Marketing

AI-driven search draws on broader signals, exposing gaps in fragmented campaigns and favoring brands with a consistent, cross-channel presence. Search Engine Land

How to use Google and LLM insights to improve international SEO

Turn Google and AI search signals into localized content structures that better match regional user behavior. Search Engine Land

Google Improves Links Within AI Mode & AI Overviews In 5 Ways

Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am [...] Search Engine Roundtable

Microsoft Bing On Search Indexing vs. Grounding Indexing

The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, [...] Search Engine Roundtable

Google Ads AI Max Content & Titles Exclusions On Account Level Coming

Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year. It will give you the ability to always exclude any other content you don't [...] Search Engine Roundtable

Bing Places For Business Finally Mobile Friendly

It is 2026 and finally Bing Places for Business is finally mobile friendly. Microsoft Bing sent me an email letting me know of this update, saying, "We're excited to share that Bing Places for [...] Search Engine Roundtable

Google Ads Call Recording To Default To Yes On July 1st

Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don't pick an option yourself. Google wrote, "Starting July [...] Search Engine Roundtable

8 GEO metrics to track in 2026

AI search is creating new visibility gaps for brands. These metrics help you track presence, influence, and inclusion across platforms. Search Engine Land

5 JavaScript SEO lessons from top ecommerce sites

See how Chewy, Harrods, Under Armour, and more brands handle rendering, navigation, structured data, and scripts without hurting SEO. Search Engine Land

Daily Search Forum Recap: May 7, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google adds AI-powered bidding and demand-led budgeting to Search and Shopping

Google is aiming to help advertisers capture untapped demand and optimise spend in real time whilst reducing manual work. Search Engine Land

Google AdSense removes browser back button trigger for vignette ads

This is due to the new Google search penalty for back button hijacking. Search Engine Land

New AI-powered bidding and budgeting innovations in Search and Shopping

New AI-powered bidding and budgeting tools help you meet your goals, manage your budgets and stay ahead of shifting consumer behavior. Inside Adwords