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The Search Herald

Only the most important SEO news

VOL. X, No. 3421 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Want to improve rankings and traffic? Stop blindly following SEO tool recommendations

Learn why SEO tools shouldn’t be blindly trusted and five best practices for smarter, data-driven optimizations. Search Engine Land

Google Ads Rolling Out Brand Guidelines For PMax Campaigns

Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, "advertisers can share their font [...] Search Engine Roundtable

Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+

I've been wondering how the majority of sites hit by Google's September 2023 helpful content update are doing. Glenn Gabe is tracking about 400 of them, so he provided an update saying 88 (or 22% of [...] Search Engine Roundtable

NEW Latest Google AIO Updates May Impact SEO via @sejournal, @martinibuster

Volatility in Google AI Overviews for shopping queries has stabilized, and rankings increasingly mirror organic search results Search Engine Journal

Bing AI-Powered Buying Guide

Microsoft Bing has these AI-powered buying guide that can show up at the top right section for some e-commerce related queries. Microsoft spoke about these buying guides back in June 2023 but they [...] Search Engine Roundtable

Google & Bing In Dublin For IETF Event To Improve Crawling & AI Controls

Google's Gary Illyes and John Mueller, along with Bing's Fabrice Canel and probably other representatives from these search engines spent time in Dublin this week to attend the IETF 121 Dublin event [...] Search Engine Roundtable

How to leverage cosine similarity for ecommerce SEO

Understanding the concept can help you optimize ecommerce content for better alignment with Google's AI-driven search, boosting visibility. Search Engine Land

Google AI Overview Displayed Within People Also Ask

Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI [...] Search Engine Roundtable

Google On When To Split Load Across Subdomains Or Other Domains

Google's John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having trouble crawling as much as [...] Search Engine Roundtable

Google Shopping Ads With Bag Icon In Search

Google can show a bag icon on some of the sponsored search shopping ads. This can show next to the "Shop now" text, where you can either go to the retailers site to buy or click the bag [...] Search Engine Roundtable

Google rolls out brand customization for Performance Max campaigns

Google’s new brand guidelines settings for Performance Max campaigns allow advertisers to customize branding elements like logos and colors. Search Engine Land

Internal links and SEO: Best practices, examples and tips

Improve user experience, optimize navigation and increase engagement with an SEO-friendly internal linking structure. Search Engine Land

Google Local Service Ads App To Stop Working In Two Months

Google will stop supporting the Google Local Service Ads app starting on January 6, 2024. An email sent to advertisers said, "On January 6, 2025, we will be turning down the Google Local [...] Search Engine Roundtable

Google Continuous Conversational Search In Google App

Google seems to be testing the ability to have a conversation with the Google Search app, where it Google Search continues to adapt and refine the search query, as you add follow up statements. It [...] Search Engine Roundtable