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The Search Herald

Only the most important SEO news

VOL. XII, No. 4071 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google Begins Rolling Out The August 2026 Spam Update via @sejournal, @MattGSouthern

Google has begun rolling out the August 2026 spam update, applying globally and to all languages, its third one this year. Search Engine Journal

Google Answers Why Search Updates Aren’t Announced Right Away via @sejournal, @martinibuster

Google's John Mueller explains why updates aren't announced earlier when rankings are already bouncing around. Search Engine Journal

Google Answers Why Spam Updates Need To Happen via @sejournal, @martinibuster

Why does Google have spam updates every once in a while? Google’s John Mueller answers that question and explains the reason why Google doesn’t just get rid of spam on a regular basis [...] Search Engine Journal

Slop antibodies: The link between AI slop, watermarking, and commodity content

From LinkedIn’s anti-slop systems to AI watermarking, platforms are building new ways to identify low-value content. Here’s what survives. Search Engine Land

Google: We Do Not Roll Out Updates Prior To The Announcement

Google's John Mueller reiterated what Google has said numerous times already, that Google does not wait to announce the update. When Google begins rolling out the search update, whether a core or [...] Search Engine Roundtable

Google Search Video Carousel Showing Less Often

Google seems to be showing the video carousel within Google Search a lot less often. Semrush had the video carousel showing up in Google Search at just over 30% of queries but now it is under 20% of [...] Search Engine Roundtable

Google Ads Bidding Option For Customer Retention Loyalty Program Members

Google Ads is now letting you bid more using the customer retention option named "Loyalty program members." This gives you the option to (a) Bid higher for loyalty program members and (b) [...] Search Engine Roundtable

Google Business Profiles Testing Revamped Q&A Feature

Google seems to be testing a revamped and updated Q&A feature for Google Business Profiles (GBP). There is an added Q&A button in the GBP dashboard in Google Search and a flow that prompts [...] Search Engine Roundtable

Google Trends Gains Explore Maps & Regional Breakdown

Google Trends has added two new features this morning, explore maps and regional breakdown. Google said it "designed new interactive maps for clearer data storytelling... Search Engine Roundtable

Google Analytics Real Time Outage Seems To Be Resolving

Google Analytics seems to have had an outage starting at about 4 am ET this morning. The real-time analytics report within Google Analytics was not showing users all of the data. The issue now [...] Search Engine Roundtable

Google Ads is finally building a stronger foundation for B2B lead gen

Three months after Google Marketing Live, Google Ads is laying the groundwork for better B2B lead gen. Here’s what to act on now. Search Engine Land

Technical SEO for AI search: 4 fundamentals that matter

AI systems can miss content that search engines handle well. Learn what to check so your pages can be crawled, understood, and cited. Search Engine Land

ChatGPT Ads Expanding To 31 European Countries

OpenAI announced it is expanding its ChatGPT Ads service and product to 31 European countries. These countries include Germany, France, Spain, Italy, Sweden, Norway, Denmark, the Netherlands, and [...] Search Engine Roundtable

JavaScript links can make your pages invisible to AI search

A 41-day experiment reveals how JavaScript-only navigation limits AI crawler discovery and why fixing it later can be harder. Search Engine Land