
Only the most important SEO news
Google is automatically giving eligible advertisers new audience-building capabilities powered by conversion data.
Search Engine Land
Google's update will make it easier for advertisers to distinguish between target-based and volume-based bidding strategies.
Search Engine Land
Google may have quietly rolled out an update on Friday, June 19th, that seems to may have impacted more of the black hat SEO side of things. It is not 100% clear because most of the tools seem pretty [...]
Search Engine Roundtable
To get cited in AI answers, stop writing for keywords. Map buyer-role evidence gaps, find the missing gatekeeper, and build the evidence.
Search Engine Land
As AI takes on more execution, you need stronger skills in interpretation, prioritization, and performance analysis.
Search Engine Land
Google's John Mueller singled out X-Frame-Options as the only security header tied to SEO.
Search Engine Journal
Google Ads updated its responsive search ads help document to expand on the tips section around pinning headlines and descriptions. It now warns against pinning identical or very similar text and [...]
Search Engine Roundtable
Last month, Google announced that it is rolling out text disclaimers within Google Ads globally, in all languages. Well, it seems to have rolled out for many last week, as many are seeing it in their [...]
Search Engine Roundtable
Google Ads is updating how bidding strategies are labeled. Specifically, Target CPA and Target ROAS will show as standalone bidding strategy options, separating them from the "Maximize [...]
Search Engine Roundtable
Google is adding a new feature to the Google Business Profiles actions named Collected Info.
This is to confirm your business details and keep your Business Profile updated, Google wrote.
Search Engine Roundtable
Google's John Mueller warned a site owner from moving his domain name from a .ca to .com just for branding purposes.
Search Engine Roundtable
Account for defended traffic, assisted conversions, and cross-channel influence to better reflect search's contribution to revenue.
Search Engine Land
Google's patent suggests AI may build entity profiles from websites, reviews, and public information. Here's what that could mean for SEO.
Search Engine Land
Rankings and conversions show outcomes. The bigger challenge is understanding how buyers discover, evaluate, and choose brands.
Search Engine Land
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We saw some significant Google search ranking [...]
Search Engine Roundtable