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Search Engine Land
If you can’t say what problem your brand solves, AI won’t either
AI is collapsing discovery, search, and purchase into a single moment. Brands without clear positioning risk getting left out of the answer.
Search Engine Land
Google is fixing a Search Console bug that inflated impression counts
Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll out in the coming weeks.
Search Engine Land
Guest post outreach in 2026: A proven, scalable process
Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with a repeatable outreach workflow.
Search Engine Land
GSC Logging Error Yielded Inflated Impressions Since May 2025
Google announced a logging error on Friday, April 3rd in the data anomalies report and explained that error prevented the accurate logging of impressions in GSC since May of 2025. That's right, [...]
Search Engine Roundtable
How to produce content that naturally builds AEO clout
Backlinks still matter, but authority now extends to mentions and citations. Learn how to create content that earns both in AI search.
Search Engine Land
How to design content that AI systems prefer and promote
See how passage-level retrieval works and why answer-first, well-structured content is more likely to be surfaced and reused.
Search Engine Land
SEO in 2026: Higher standards, AI influence, and a web still catching up
Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and structured data are becoming more complex.
Search Engine Land
Bing, not Google, shapes which brands ChatGPT recommends
Case study finds that even top brands disappear without a Bing presence. Here’s how ranking in Bing boosts visibility in ChatGPT.
Search Engine Land
Human content is 8x more likely than AI to rank #1 on Google: Study
New Semrush data shows human-written pages dominate top Google rankings, while AI content appears in lower Page 1 positions.
Search Engine Land
NEW Are low-quality listicles about to lose their edge in Google Search?
Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in Search and Gemini.
Search Engine Land
NEW Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster
Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters.
Search Engine Journal
NEW Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster
Google explains why it doesn't matter if websites are getting heavier and the takeaway has everything to do with SEO.
Search Engine Journal
NEW Google, Meta, and the long history of misaligned incentives in paid media
From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.
Search Engine Land
NEW Programming Note: Offline For Last Days Of Passover Wednesday & Thursday
This is a programming note that I am completely offline for the last days of Passover holiday Wednesday and Thursday. I am likely not going to schedule any stories, I apologize (still in recovery [...]
Search Engine Roundtable