Ask us for a quote: info@searchherald.com
Only the most important SEO news
Why zero-click search doesn’t mean zero influence
Zero-click changes how visibility works, not where knowledge comes from. Here’s why first-party content still matters.
Search Engine Land
How AI-generated content performs in Google Search: A 16-month experiment
Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.
Search Engine Land
Google is blocking duplicate Lookalike audience lists
From April 30, Google will block the creation of duplicate Lookalike user lists in the Google Ads API, returning an error code for any violations.
Search Engine Land
Eu signals imminent decision on Google DMA probe
The EU's imminent ruling for the DMA March 2024 case against Google will potential have consequences for how the company operates in Europe.
Search Engine Land
Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster
Google's John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago.
Search Engine Journal
The checks that make or break your next website migration
Website migrations often fail due to small oversights. Here’s how to reduce risk with pre-launch, launch-day, and post-launch SEO checks.
Search Engine Land
Google "Working" On Expanding AI Mode Personal Intelligence Globally
Google was asked if Personal Intelligence in AI Mode will come to paid accounts across the world (not just the US - where it has hit non-paid accounts). Google replied... (Now is the point where you [...]
Search Engine Roundtable
Google AI Mode Tests Changing Some Links To Overlay Cards - Reducing Clicks
Google is testing changing out some of the links within AI Mode to show as overlay cards, instead of take you directly to the website it is mentioning. This obviously will result in fewer direct [...]
Search Engine Roundtable
Google Tests Reply To Reviews With Al
Google is testing encouraging business owners to reply to reviews using AI. There is a new option in the Google Business Profile dashboard that is showing for some businesses that says "Reply to [...]
Search Engine Roundtable
Bing Webmaster Tools AI Performance Reports Add Grounding Queries To Pages
In February, Bing rolled out new AI Performance reports within Bing Webmaster Tools.
Bing announced a new feature for this report that connects the Grounding Queries and Pages views within the AI [...]
Search Engine Roundtable
Local Ads Coming To Apple Maps
Apple is reportedly launching local ads within
Apple Maps, as soon as this month. "Apple Inc. is preparing to introduce advertising in its Maps app, part of a broader push to generate more [...]
Search Engine Roundtable
Why better signals drive paid search performance
Algorithms optimize what they’re given. Learn how signal quality, conversion data, and KPI alignment shape paid search performance.
Search Engine Land
Research: “You Are An Expert” Prompts Can Damage Factual Accuracy via @sejournal, @martinibuster
Research finds that persona prompts "reliably damage" factual accuracy in certain kinds of tasks but work well in others.
Search Engine Journal
Google’s Commerce Media Suite: Where retailer insights meet the power of YouTube
Supercharge performance across the full customer journey by connecting Kroger’s shopper insights with Google’s AI and scale.
The entity home: The page that shapes how search, AI, and users see your brand
Define your entity home, support it with pillar pages, and build corroboration. That’s how search and AI learn to trust your brand.
Search Engine Land