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The Search Herald

Only the most important SEO news

VOL. XI, No. 3927 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Stop chasing Reddit and Wikipedia: What actually drives AI recommendations

AI citation data is easy to misread. Acting on it often creates noise, risk, and weak signals instead of real visibility. Search Engine Land

YouTube test replaces video titles with AI summaries

YouTube test swaps video titles for AI-generated summaries, forcing taps to see content and raising concerns over accuracy and brand voice. Search Engine Land

Google brings its Veo video generation model to Google Ads globally

Veo lets advertisers turn up to three static images into 10-second videos ready to serve on YouTube — no video production required. Search Engine Land

Bing Shopping Tests AI-Based Recommendations

Bing is testing a new AI-based recommendations section in the Shopping Tab. Bing adds this block to the top of the results, and shows AI-citations at the top right. Search Engine Roundtable

Bing Gives Product Ads Some Cushion

Bing spotted testing more listings in the sponsored product section at the top of its results. Search Engine Roundtable

What the ‘Global Spanish’ problem means for AI search visibility

AI models collapse Spanish-speaking markets into one, mixing countries, regulations, and context into answers that don’t hold up in practice. Search Engine Land

How to build FAQs that power AI-driven local search

Turn reviews, social comments, and call data into content that answers real questions, closes gaps, and stays consistent across platforms. Search Engine Land

Google Search Console Performance Report Impressions Spiking???

Google Search Console's performance report may have some sort of bug or tracking issue. When you set some filters, you may see a huge spike in impressions start to show up in the report. Search Engine Roundtable

Google Chimes In On Teen SEO Wants To Save Family Spain Vacation Rental

Google's John Mueller chimed in on Reddit when a teenager of a family vacation rental business said he was trying to save his family business through SEO after being burned by previous SEOs. In [...] Search Engine Roundtable

Is Google Ditching Blue Background For AI Citations?

New test places AI Overview citations on a white background without throwing any shade behind it. Search Engine Roundtable

How to build a custom GPT for business (that your team actually uses)

Most GPTs fail because they’re too broad and under-tested. Here’s how to build focused, high-ROI GPTs your team adopts and uses every week Search Engine Land

Daily Search Forum Recap: March 30, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console performance reports may be off [...] Search Engine Roundtable

Where paid media optimization should stop in long sales cycles

Sales in long cycles is shaped by people, timing, and operations. Lead valuation gives paid media platforms clearer, more reliable signals. Search Engine Land

Google Ads Editor bug links structured snippet languages across accounts

A bug in Ads Editor is causing copied structured snippets to stay linked, leading to unintended language changes across accounts or campaigns. Search Engine Land