The Most Important News About:
Accelerated Mobile Pages (AMP)

October, 23 2024

• Google’s Mueller On How To Handle Legacy AMP Subdomains via @sejournal, @MattGSouthern Google's John Mueller advises site owners on managing outdated AMP subdomains, suggesting redirects [...] - Search Engine Journal

February, 26 2024

• Does AI Democratize SEO Or Amplify Incompetence? via @sejournal, @martinibuster This what AI can realistically do for SEO and what should be expected in terms of results - Search Engine Journal

June, 27 2023

• GA4 launches AMP support Publishers can now monitor AMP performance on Google Analytics 4 in the same way as with Universal [...] - Search Engine Land
• Google’s Search Limitations Amplified By Reddit Blackouts via @sejournal, @MattGSouthern Google acknowledges user discontent with search, introduces "Perspectives" feature, and [...] - Search Engine Journal

May, 22 2023

• Unusual AMP Crawl Issues Reported In Google Search Console Starting May 12th If you still use AMP on your site, then go to the AMP enhancements report in Google Search Console [...] - Search Engine Roundtable

March, 27 2023

• Google Currently Looking Into AMP Support in GA4 As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google's Ads Liaison, [...] - Search Engine Roundtable

February, 9 2023

• Amplification at the Quantum limit Posted by Ted White and Ofer Naaman, Staff Research Scientists, Google Quantum AI The Google [...] - Google Research

November, 21 2022

• How to use digital PR and cross-channel data to amplify organic growth In the brand vs performance marketing debate, why digital PR is a great route to drive SEO, [...] - Search Engine Watch

May, 25 2022

• Google Analytics 4 Doesn't Support Google AMP Yet For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 [...] - Search Engine Roundtable

April, 27 2022

• Optimizing mobile sites: What’s the alternative to AMP? As publishers continue to move away from AMP, how can they maintain site performance? - Search Engine Land

April, 20 2022

• Removed AMP? Don't Worry About Redirecting AMP Cache URL, Says Google. The AMP cache URL is the URL that looks like https://www.google.com/amp/s/ followed by your site's [...] - Search Engine Roundtable

March, 29 2022

• Google AdSense Anchor Ads On AMP Sites With Auto Ads Google AdSense announced that those with AMP sites that have Auto ads with AdSense will now [...] - Search Engine Roundtable

March, 7 2022

• Vlog #162: Taylor Kurtz On Google AMP & Apple Search & Video SEO Taylor Kurtz (@realtaylorkurtz) is the Founder of Crush the Rankings and he stopped by my office to [...] - Search Engine Roundtable

February, 28 2022

• PSA: Google Top Stories Eligibility For All Pages, Not Just AMP Or Good Page Experience Scores This is just a reminder, since I covered this back last April but I forgot myself, there is really [...] - Search Engine Roundtable

February, 17 2022

• Google Web Stories – The New AMP? via @sejournal, @MattGSouthern Google’s push for adoption of Web Stories is drawing comparisons to AMP, another lightweight [...] - Search Engine Journal

January, 14 2022

• What happened when we turned off AMP We went into this experiment knowing there was some risk, but haven't seen anything to make us [...] - Search Engine Land

January, 4 2022

• Advice: Don't Migrate Domains & Drop Google AMP The Same Time It might not be the best idea to migrate to a new domain name and at the same time also drop your [...] - Search Engine Roundtable

December, 21 2021

• Google Top Stories Won't Show AMP Logos In Dark Mode Danny Sullivan of Google confirmed that Google won't show the AMP specific logo for your news [...] - Search Engine Roundtable

November, 18 2021

• Why we’re turning off AMP pages at Search Engine Land For starters, we've seen a big drop in traffic to AMP pages, suggesting that the inclusion of [...] - Search Engine Land
• Twitter rolls back AMP support, no longer sends users to AMP pages With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are [...] - Search Engine Land

October, 28 2021

• Whether Google manipulated AMP or not, it’s a great time to reassess using it If the allegations from 17 state attorneys general are true, we’ll likely all ditch AMP. But [...] - Search Engine Land

October, 24 2021

• Google throttled AMP page speeds, created format to hamper header bidding, antitrust complaint claims Recently unredacted sections of the complaint paint a damning picture of Google's motivations that, [...] - Search Engine Land

October, 7 2021

• AMP links in Google Search break with iOS 15 This bug should be resolved soon according to a Google spokesperson. - Search Engine Land

August, 27 2021

• Google: Generally Removing AMP Page Shouldn't Result In Search Ranking Decline Google's John Mueller was asked on Twitter if a site would remove an AMP page, would that result in [...] - Search Engine Roundtable

July, 23 2021

• Search News Buzz Video Recap: Google Shows Ranking Factors, Core Updates Impact PAAs, Redirected Signals Can Last Forever & AMP Icons Are Gone Google is rolling out a feature to show in the about this result overlay why the company ranked [...] - Search Engine Roundtable

July, 22 2021

• Newzdash: 23% Of Google Top Stories URLs Are Not AMP At the beginning of this month I reported that 12% of Google's top stories carousel URLs were not [...] - Search Engine Roundtable

July, 21 2021

• Google Drops The AMP Label In The Mobile Search Results Google has dropped showing the AMP label or icon in the mobile search results. I personally cannot [...] - Search Engine Roundtable

July, 20 2021

• Google drops AMP label in mobile search results After five years of Google showing the AMP lightening bolt icon for AMP pages in the mobile results [...] - Search Engine Land

July, 15 2021

• Google Search Console Now Links AMP Page Experience Issues to AMP Page Experience Guide A few days ago, Google made a change in the Google Search Console page experience report to direct [...] - Search Engine Roundtable

July, 13 2021

• Google Search Console links AMP debugging to AMP page experience guide Google made changes to how to debug some AMP URLs within Search Console. - Search Engine Land

July, 2 2021

• Newzdash: 12% Of Google Top Stories URLs Are Not AMP John Shehata shared some data from his Newzdash product showing that the top stories carousel in [...] - Search Engine Roundtable

June, 29 2021

• Google Showing Non-AMP URL In Top Stories Carousel When AMP URL Is Available? Last week, Google began showing non-AMP content in the top stories carousel in mobile search. This [...] - Search Engine Roundtable

June, 25 2021

• Google Search Spam Update, More Ranking Fluctuations, Non AMP In Top Stories & Merchant Center Policy Update Google released yet another confirmed Google Search update it called a 'Spam Update' on June 23rd. [...] - Search Engine Roundtable

June, 22 2021

• Google Begins Showing Non AMP Pages In Top Stories Carousel We expected Google to start showing non-AMP pages in the top stories carousel in mobile search last [...] - Search Engine Roundtable

June, 14 2021

• Vlog Episode #124: John Shehata On NewzDash & Google AMP John Shehata is the Global Vice Present of Audience Development Strategy & CRM at Condé [...] - Search Engine Roundtable

May, 26 2021

• Poll: 40% Of SEOs Will Remove AMP After The Google Page Experience Update As you know, when the page experience update launches, AMP will no longer be a requirement for [...] - Search Engine Roundtable

May, 10 2021

• Google Modifies Logo Requirements for AMP Structured Data via @sejournal, @martinibuster Google updated the developers page for the AMP Article Logo Structured Data to accurately reflect [...] - Search Engine Journal

April, 28 2021

• AMP & Google Top Stories Rankings: An Independent.ie SEO Case Study via @sejournal, @dansmull Independent News & Media's Head of SEO shares the results of testing the impact of AMP on Top [...] - Search Engine Journal

March, 27 2021

• Google: Fine If AMP Page Has More Ads Than HTML Page Google's John Mueller says the search engine's recommendation to maintain parity between AMP and [...] - Search Engine Journal

February, 15 2021

• Google Search Console Adds AMP Error Disallowed !important CSS Qualifier Google has added a new AMP error to the Search Console AMP enhancements report for disallowed [...] - Search Engine Roundtable

January, 26 2021

• Possible Issues With Google Search Console Canonicals & AMP Reporting There may be some possible bugs or issues with Google Search Console reporting around some [...] - Search Engine Roundtable

December, 8 2020

• Google Tests Top Stories Without AMP Links In Carousel According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, [...] - Search Engine Roundtable

December, 4 2020

• The benefits of AMP In 2015, the mobile web was not in a good place. An analysis of more than 10,000 mobile web [...] - Inside Search

November, 16 2020

• Google Podcast: Indexing Images, Video, Audio & AMP & Launch Freezes In the Search Off The Record Podcast released this morning, John Mueller, Gary Illyes and Martin [...] - Search Engine Roundtable

September, 16 2020

• Google ranking factors to change search in 2021: Core Web Vitals, E-A-T, or AMP? Which of the fresh Google ranking factors will actually influence SEO practice, and which will fade [...] - Search Engine Watch

August, 18 2020

• Google Search Console can now help you fix your Signed Exchanges (SXG) AMP problems The AMP enhancement report and the URL inspection tool can now show you issues with your signed [...] - Search Engine Land

July, 27 2020

• Saying adieu to AMP: You might be giving up rankings — and revenue In one study travel marketers saw a 29% bump in mobile revenue with AMP. - Search Engine Land

July, 13 2020

• When AMP and other Google initiatives go to the grave, are your SEO efforts going with it? [Video] Before adopting, SEOs need to consider how long a new feature may be around for, the cost of [...] - Search Engine Land

July, 2 2020

• What will publishers do when Google lifts the AMP restriction on Top Stories? [Video] If publishers can become eligible for Top Stories by optimizing their mobile sites for users, [...] - Search Engine Land

July, 1 2020

• What publishers need to consider before dropping AMP [Video] BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of [...] - Search Engine Land

June, 23 2020

• Google Mobile First Indexing and Scoring of Sites with Mobile and AMP Versions How Google's Mobile First Index will index and score sites that have Desktop, Mobile and AMP [...] - Search Engine Journal

June, 22 2020

• Replay: BuzzFeed SEO lead talks the future of AMP What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel. - Search Engine Land

June, 17 2020

• The Google Page Experience Scores Will Use AMP Version I already said this when I wrote about the Google Page Experience Update but it is important to say [...] - Search Engine Roundtable

June, 5 2020

• Will publishers drop AMP when it’s no longer a requirement for Top Stories? Your organization’s resources, competitors, financial priorities and Google’s page [...] - Search Engine Land

May, 28 2020

• AMP won’t be required for Google’s Top Stories section When Google's Page Experience Update goes live in 2021, AMP will stop being a requirement for the [...] - Search Engine Land

April, 9 2020

• Google’s Best Practices for the URL Structures of AMP Pages Google’s John Mueller recently explained the do’s and don’ts of choosing a URL [...] - Search Engine Journal

March, 23 2020

• Google Says It's A Myth That It Prioritizes AMP Pages In Google Search Google's Martin Splitt said it is a myth that Google prioritizes AMP pages in Google search. We [...] - Search Engine Roundtable

March, 11 2020

• The rise of customer review amplifiers We live in a feedback economy so if resources and budget are limited, prioritize managing reviews [...] - Search Engine Land

February, 25 2020

• How to use the AMP status report to identify page errors, validate fixes Google’s latest Search Console training video explains how to troubleshoot your AMP pages. - Search Engine Land

February, 20 2020

• Google is Testing AMP Results in Desktop SERPs Google‘s been spotted serving AMP pages in desktop search in what appears to be a test or a [...] - Search Engine Journal

February, 17 2020

• Google Says Comments Technically Do Not Need To Be In AMP Version But... Google wants the AMP version of your page to be equivalent to the main mobile version of that page. [...] - Search Engine Roundtable

February, 13 2020

• How to Optimize AMP Stories for Google Search Results An official set of recommendations concerning SEO for AMP stories is now available from the AMP [...] - Search Engine Journal

February, 10 2020

• Google Increases AMP Custom CSS Limit By 50% The Google AMP team has increased the AMP custom CSS limit from 50KB to 75KB, that is a 50% [...] - Search Engine Roundtable

August, 31 2019

• It’s OK if Structured Data From Desktop Version is Missing from AMP via @martinibuster Google's John Mueller affirms that it's fine if structured data from desktop version is missing [...] - Search Engine Journal

August, 22 2019

• You can now add custom JavaScript to AMP pages The new amp-script component offers more feature flexibility and interactivity. - Search Engine Land

August, 21 2019

• Google Search Console Now Shows Image Search Data for AMP Pages via @MattGSouthern Google has finally started to show image search data in Search Console – but there’s a [...] - Search Engine Journal

July, 25 2019

• Helping publishers and users get more out of visual searches on Google Images with AMP Google Images has made a series of changes to help people explore, learn and do more through visual [...] - Google Webmaster Central

June, 11 2019

• Google AMP URLs not letting searchers click through to main site Yet another Google bug may be impacting your traffic - this one is with Google AMP. - Search Engine Land

April, 25 2019

• How to get brand URLs in Google AMP cache by extending TLS for Web Package Google has successfully rushed a solution with an implementation scheme that will display your [...] - Search Engine Land

April, 19 2019

• Google AMP Kimonos At AMP Conf - Search Engine Roundtable
• Search Buzz Video Recap: Google Bugs, Navigation Removal, AMP Updates, OMG I Donâ��t Know & More This week, we covered the ongoing Google bugs, this time with Google News indexing, Search Console [...] - Search Engine Roundtable
• Official AMP Plugin for WordPress Now Supports AMP Stories A new version of the official AMP plugin for WordPress supports the creation of AMP Stories. - Search Engine Journal

April, 18 2019

• Some cheers, a few sneers for Google’s URL solution for AMP Solution addresses one of the most prominent AMP criticisms, but its implementation doesn’t [...] - Search Engine Land
• AMP WordPress plugin now supports Stories Latest update lets publishers create Stories without HTML, CSS or JavaScript experience. - Search Engine Land

April, 17 2019

• Instant-loading AMP pages from your own domain Today we are rolling out support in Google Search’s AMP web results (also known as [...] - Google Webmaster Central
• Google announces ‘Signed Exchange’ solution to deliver AMP speed to publisher URLs Publishers will need to create a Signed Exchange but Cloudflare (and potentially others) promise to [...] - Search Engine Land
• Google AMP Now Can Support Real Publisher URLs We knew this was coming and at the AMP Conference in Tokyo, Google announced support for publishers [...] - Search Engine Roundtable
• AMP Stories Now Have a Dedicated Section in Google Search Results Google is adding a new section to search results which is dedicated to AMP Stories. - Search Engine Journal

April, 12 2019

• Google Search Console Performance Report AMP Stories & Q&A Rich Results Search Appearance Filter The same day Google launched the new Discover performance report in Google Search Console, Google [...] - Search Engine Roundtable

April, 11 2019

• AMP to supports custom JavaScript with amp-script To be announced in more detail next week at the AMP Conference, Google is adding JavaScript support [...] - Search Engine Land

March, 25 2019

• Google AMP, mobile-friendly testing tools support code editing Save time and reduce risk with the new code editing feature in the AMP and mobile-friendly testing [...] - Search Engine Land

March, 1 2019

• AMP user experience updates include video, lists, more The Accelerated Mobile Projects has rolled out a number of new capabilities so far this year. - Search Engine Land

February, 17 2019

• Study Shows AMP Can Lead to Increase in Organic Search Traffic A study on the impact of accelerated mobile pages on search performance shows positive correlation [...] - Search Engine Journal

January, 28 2019

• Google AMP errors widely reported by webmasters and publishers Seeing AMP errors over the past few days, don't run to fix them just yet - it might be a bug on [...] - Search Engine Land
• Google Investigating AMP Errors & AMP Pages Not Showing In Search Over the past few days or so, Google has been having issues showing AMP pages in the search [...] - Search Engine Roundtable

January, 22 2019

• Accelerated mobile pages: Are they worth it? An update on where the AMP project stands today offers insight into whether it’s worth [...] - Search Engine Land

January, 18 2019

• Google Sends Many AMP Issue Detected Notices A couple of days ago, Google sent out via Google Search Console a nice number of AMP notifications [...] - Search Engine Roundtable

January, 3 2019

• Google’s John Mueller Offers Guidance on Building AMP-Only Sites Google's John Mueller recently provided some advice on what to look out for when creating an [...] - Search Engine Journal

December, 31 2018

• Google AMP Featured Snippets Anchor & Highlight Content 9to5Google found a new Google feature that works on mobile for some featured snippets that lead to [...] - Search Engine Roundtable

December, 21 2018

• John Mueller As Google AMP-Man - Search Engine Roundtable

December, 13 2018

• Official AMP for WordPress Plugin Updated, Allows Sites to be Built Entirely With AMP The official AMP for WordPress plugin has received a major update, including the ability to build [...] - Search Engine Journal

December, 10 2018

• Google Search Console AMP Errors Gets More General, Less Specific Google posted on the data anomalies page that Google Search Console AMP error reporting starting [...] - Search Engine Roundtable

December, 1 2018

• Google Answers Questions About AMP Indexing Google has compiled the most common questions about indexing AMP pages in search and answered them [...] - Search Engine Journal

November, 21 2018

• Popular AMP for WordPress Plugin Patches Critical Security Flaw The top AMP plugin for WordPress, AMP for WP, has released a released a patch for a critical [...] - Search Engine Journal

October, 23 2018

• AMP Pages Will Soon Support Video Docking, Sticky Ads, More The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP [...] - Search Engine Journal

September, 21 2018

• Bing Finally Adds AMP To Search Results Bing has finally added AMP to the news section of the search results. So now, if you site comes up [...] - Search Engine Roundtable

September, 20 2018

• Bing’s Mobile Search Results Now Supports AMP Pages Bing has announced that Accelerated Mobile Pages (AMP) will now work directly from its mobile [...] - Search Engine Journal

September, 19 2018

• Introducing Bing AMP viewer and Bing AMP cache Bing is announcing the release of the AMP viewer and the Bing AMP Cache. If you have an AMP enabled [...] - Bing Webmaster

September, 12 2018

• Google Introduces a New Way to Split Test AMP Pages in Google Ads Google has a new way to compare the impact of using AMP pages vs. traditional web pages with Google [...] - Search Engine Journal

September, 4 2018

• Google Displays AMP Icon Within Story Image Google is showing the AMP icon in the carousel within the story image, as opposed to outside of the [...] - Search Engine Roundtable

July, 17 2018

• AMP Stories Updated With Advertising Capabilities AMP stories have been upgraded to version 1.0, which includes new features such as monetization [...] - Search Engine Journal

June, 19 2018

• Google AdWords Tests AMP Label On Search Ads Ginny Marvin at Search Engine Land covered Google testing AMP labels on search ads... - Search Engine Roundtable

May, 9 2018

• Demoed at Google I/O: AMP cache URLs showing publisher’s URL instead of Google AMP URL Want to see how the new AMP URLs work in search? Google demoed showing the publisher's URL over the [...] - Search Engine Land

May, 8 2018

• New AMP features announced for geotargeting content, as well as some GDPR support The Accelerated Mobile Pages project released a new "amp-geo" component and full support [...] - Search Engine Land

April, 13 2018

• Google Search Console is Notifying Site Owners About AMP Issues Site owners have been receiving e-mail notifications from Google Search Console regarding issues [...] - Search Engine Journal

April, 9 2018

• Google "Interesting Finds" Shows AMP Pages & More Google is testing a feature called "Interesting finds" which shows AMP pages in a two by [...] - Search Engine Roundtable

April, 3 2018

• Google’s AMP Project announces new consent component ahead of GDPR compliance deadline Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user [...] - Search Engine Land

March, 19 2018

• AMP: Do or die? Session recap from SMX West Contributor Christine Churchill sat in on one of the AMP sessions at SMX West and shares the [...] - Search Engine Land

March, 8 2018

• Google working to integrate AMP benefits into future open web standards Standardization will allow sites to implement, and benefit from, AMP features without adopting the [...] - Search Engine Land
• Google amplifies musicians in Google search through the Google Posts platform Google officially launches Google Posts to all musicians that have Knowledge Panel details in [...] - Search Engine Land

March, 7 2018

• Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle The feature works automatically with DoubleClick AMP ad tag and for ad networks using Fast Fetch. - Search Engine Land

February, 22 2018

• Pulse: Challenges and Takeaways from the Google AMP Conference In case anyone missed the memo, Google has proclaimed that mobile is where it’s at these [...] - Searchmetrics

February, 21 2018

• Making your first AMP Story: Google’s answer to Snapchat and Instagram With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own [...] - Search Engine Land

February, 16 2018

• Google says 100+ ad networks support AMP, releases 3rd-party technology support Real-Time Config component enables integrations with other technology partners such as data [...] - Search Engine Land
• Search Buzz Video Recap: Google Buying Links, Image Search Change & AMP Stories Launches This week, we reported that technically Google was caught buying links without nofollowing them and [...] - Search Engine Roundtable

February, 15 2018

• 31 Million Domains Have Adopted Accelerated Mobile Pages (AMP) Technology In a look back at the state of AMP, it was revealed there are 31 million domains with AMP pages. - Search Engine Journal

February, 14 2018

• Instapage launches first landing page platform with AMP The company is partnering with Google to lower loading times for mobile landing pages, because each [...] - Search Engine Land
• Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox The new spec is available through the Gmail Developer Preview, with support in Gmail slated for [...] - Search Engine Land

February, 13 2018

• AMP Stories: the new Accelerated Mobile Pages format from Google Does this doubling down on the mobile framework by adding the new, heavily visual and interactive [...] - Search Engine Land
• Google gets in on mobile ‘story craze’ with new AMP Stories format New, visually rich mobile content format is designed to generate more engagement from users. - Search Engine Land
• Over 60% of Google Search AMP Clicks Go To Non-News Sites Google has released some new stats about AMP pages and one of the new stats should really make site [...] - The SEM Post

February, 9 2018

• Search Buzz Video Recap: Bing Answers, Google Snippets, AdWords, Chrome, AMP & Search Console This week I posted the monthly Google webmaster report, catch up quickly there. Google is now [...] - Search Engine Roundtable

February, 7 2018

• Google now wants larger images for AMP articles Are you getting Google search traffic from the AMP-based top stories carousel? Make sure your [...] - Search Engine Land

February, 5 2018

• Google Search Console AMP Reporting Error With Major Content Mismatch Google posted on the data anomalies page a new bug with their Google Search Console reporting... - Search Engine Roundtable
• Google Search Console AMP report error now corrected Users should see updated data this week. - Search Engine Land

February, 1 2018

• Google: Do Not Say AMPlify, AMP'd Or AMPed For Google AMP Since Google launched Accelerated Mobile Pages, i.e. AMP, people have been saying their pages are [...] - Search Engine Roundtable

January, 23 2018

• Will AMP improve your rankings? How to set up an AMP test Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a [...] - Search Engine Land

January, 17 2018

• FAQs on new Google Speed Update: AMP pages, Search Console notifications & desktop only pages A page with AMP but a slow canonical URL will not be impacted by this update, assuming the AMP URL [...] - Search Engine Land

January, 15 2018

• Google Adds AMP Testing Tool to Search Results Google has released its most significant update to the AMP testing tool since 2016. - Search Engine Journal

January, 11 2018

• AMP URLs Will Soon Show Full Publisher Addresses AMP URLs will soon drop the ‘google.com/amp’ prefix and show the full address of the [...] - Search Engine Journal

January, 9 2018

• Google announces solution to longstanding AMP cache URL display problem Later this year, the Google AMP cache will finally display publisher URLs, instead of Google URLs [...] - Search Engine Land

December, 7 2017

• Google: Read More AMP Links Can Go To Read More HTML Pages The other day, Google announced a new penalty for AMP pages that have partial content with read [...] - Search Engine Roundtable

December, 6 2017

• AMP: A case for websites serving developing countries As the gap in connection speeds between developed and developing nations continues to widen, [...] - Search Engine Land
• Twitter broadens its AMP support to include analytics Twitter says the new AMP analytics feature will help distinguish page views happening on Twitter [...] - Search Engine Land

November, 30 2017

• LaterPay offers first paywall platform for AMP pages The German-Swiss payment infrastructure provider allows readers to maintain a running tab of [...] - Search Engine Land

November, 21 2017

• Google to Go After Sites That Use AMPs as Teaser Pages A policy change will require that content on an AMP be comparable to the original content on the [...] - Search Engine Journal

November, 17 2017

• Google To Penalize AMP Pages Showing Partial Teaser Content Google announced they will start taking punitive action against AMP pages that show teaser or [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Search Update, AMP Penalties, Disavow Links, Larry Page Hates Manual Actions & Firefox This week we are tracking an ongoing Google algorithm search update that Google wonât comment [...] - Search Engine Roundtable

November, 16 2017

• Google will require AMP and canonical pages to match as of February 1, 2018 Though AMP isn't a ranking signal, non-compliant pages won't appear in Top Stories or other [...] - Search Engine Land
• Engaging users through high quality AMP pages To improve our users' experience with AMP results, we are making changes to how we enforce our [...] - Google Webmaster Central

November, 15 2017

• Google Search Console AMP Report For Content Mismatch Errors Bug Fixed Google posted on the Search Console data anomalies page that they fixed a bug with the content [...] - Search Engine Roundtable

October, 19 2017

• Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer Accelerated Mobile Pages aren't just for publishers! Contributor Damian Rollison presents an agency [...] - Search Engine Land

October, 4 2017

• Google testing blue ‘instant’ AMP label in the search results Google tries going blue with the AMP label, testing the word "instant" over [...] - Search Engine Land
• Google: Got AMP & Desktop But No Mobile Page? Google Will Index The Desktop Page. Gary Illyes may have been misunderstood or may have misspoke at the Brighton SEO conference a few [...] - Search Engine Roundtable
• Google Tests Blue Instant AMP Label In Search Google is testing a new look for the AMP label in the search results. Instead of the typical gray [...] - Search Engine Roundtable
• Google Testing “Instant” Tag for AMP in Search Results Google is testing a new way to let searchers know that AMP results shown are much faster than a [...] - The SEM Post

October, 3 2017

• Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support The scope and feature list of the open-source project continue to expand. - Search Engine Land

September, 14 2017

• AMP links at large: What’s a publisher to do? If you're a publisher that's implemented Accelerated Mobile Pages (AMP), you've likely seen views [...] - Search Engine Land

September, 8 2017

• Google AdWords To Roll Out AMP Landing Pages In May, Google announced they are beta testing AdWords AMP landing pages. Well, the beta is just [...] - Search Engine Roundtable

September, 7 2017

• Google rolling out support for AMP landing page in AdWords search campaigns globally All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. - Search Engine Land
• Speed up your search text ads with AMP landing pages People expect to get things done in ‘one step’ or ‘one second’. Whether [...] - Inside Adwords

September, 6 2017

• Google officially adds AMP based featured snippets to mobile search results Now AMP pages can rank in Google's position zero but Google says AMP is still not a ranking factor. - Search Engine Land
• Google Analytics adds feature to unify users to Google AMP Cache pages & non-AMP pages The AMP Client ID API requires a simple code change to unify users who visit an AMP page from [...] - Search Engine Land

September, 5 2017

• Accelerated Mobile Pages: Is faster better? Google has doubled down on Accelerated Mobile Pages (AMP), its open source initiative designed to [...] - Search Engine Land

September, 4 2017

• AMP Powers Google Featured Snippets On Mobile Google seems to have made a switch a few days ago where on mobile search they are now likely to [...] - Search Engine Roundtable
• Publishers Implement AMP Teaser To Lead To "Full Experience" Page Will Jacobsen shared on Twitter a GIF of the walkthrough of how NBC News does have AMP pages, they [...] - Search Engine Roundtable

August, 28 2017

• Take the Search Engine Land AMP (Accelerated Mobile Pages) survey Take our brief survey and tell us about how you/your clients are approaching adoption of Google's [...] - Search Engine Land

August, 24 2017

• Will iOS 11 help solve Google’s AMP (Accelerated Mobile Pages) URL problems? Tests using Safari on iOS 11 beta 7 show URLs are converted back to original when saving or sharing [...] - Search Engine Land
• Google AMP Links Will Be Shared as Regular Links in iOS 11 Safari Apple will automatically convert AMP links to regular links when shared from the Safari browser in [...] - Search Engine Journal

August, 22 2017

• Google announces AMP speed and viewability enhancements for ads Utilizing "Fast Fetch" ad request and rendering, ads served on AMP (Accelerated Mobile [...] - Search Engine Land

August, 11 2017

• Breaking news: When AMP goes through the roof Columnist Barb Palser says many big news stories are now consumed primarily in AMP format. - Search Engine Land

July, 26 2017

• Google has explained how you can remove your AMP content from Google search Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on [...] - Search Engine Land

July, 24 2017

• Google Pushes AMP Growth Internationally The folks at RankRanger posted on Twitter two signals that Google is pushing the AMP growth [...] - Search Engine Roundtable

July, 21 2017

• Survey Shows Users Prefer AMP Over Regular Content A majority of survey respondents say they are more likely to click on an AMP link over a regular [...] - Search Engine Journal

July, 17 2017

• Google Tests A Darker & More Bold AMP Logo In The Search Results Aleyda Solis posted on Twitter a screen shot of the new mobile interface but with yet a new [...] - Search Engine Roundtable

July, 13 2017

• The AMP is a lie Accelerated Mobile Pages (AMP) are a hot topic right now, but are they really the answer to your [...] - Search Engine Land

July, 11 2017

• AMP for Advanced SEOs: SMX Advanced insights Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated [...] - Search Engine Land

July, 7 2017

• Twitter ramps up AMP With Twitter now linking to Accelerated Mobile Pages, columnist Barb Palser reminds publishers to [...] - Search Engine Land

June, 27 2017

• Branch offers first deep-linking from ads on AMP pages to app content The deep-linking provider is out with ads for AMP that can link directly to specific content in [...] - Search Engine Land

June, 22 2017

• Why one e-commerce company is going all-in on AMP (Hint: conversions) With significant conversion lifts over responsive design, Event Ticket Center has been pushing the [...] - Search Engine Land

June, 15 2017

• Setting up and testing AMP for WordPress: A quick 7-step guide Looking to get started with Accelerated Mobile Pages (AMP)? Columnist Stephanie LeVonne has put [...] - Search Engine Land

June, 9 2017

• Is AMP the answer to format fragmentation? Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile [...] - Search Engine Land

May, 26 2017

• Google’s AMP (Accelerated Mobile Pages) Gains Support From Facebook Facebook is rolling out support for AMP as part of its open source Instant Articles software [...] - Search Engine Journal

May, 23 2017

• Google will automatically convert display ads to AMP, test AMP landing pages for Search Company says AMP ads can load up to 5 seconds faster than standard display ads. - Search Engine Land
• Google is Speeding Up Search Ads With AMP Technology Google is bringing the speed of AMP (Accelerated Mobile Pages) to search ads in two different ways. - Search Engine Journal

May, 20 2017

• AMP Pages From Google Search Now Load Even Faster Google has managed to cut down the time it takes to render content in half from just a year ago. - Search Engine Journal

May, 19 2017

• Google Analytics is unifying user IDs from AMP & non-AMP pages Some metrics will be effected as the change rolls out. - Search Engine Land

May, 17 2017

• Google Analytics to Unify Users Across AMP and Non-AMP Pages Google Analytics is enhancing support for AMP by unifying users across page formats. - Search Engine Journal

May, 10 2017

• The best-kept AdWords secret: AMP your landing pages Even though AdWords doesn’t officially support AMP yet, advertisers can still use the [...] - Search Engine Land

May, 4 2017

• Google Search Console Working On New AMP Features Yesterday... - Search Engine Roundtable
• Google Mobile Search Gets Fresh & Viral AMP Carousel Google seems to be testing or rolling out a new form of the AMP carousel in the mobile search [...] - Search Engine Roundtable

April, 28 2017

• Google Mobile Results Tests Dropping AMP Results Completely? Earlier this week, we reported that Google was potentially testing dropping the AMP logo from AMP [...] - Search Engine Roundtable
• Google Quickly Fixed The AMP Analytics Bug Yesterday... - Search Engine Roundtable

April, 24 2017

• Google Tests Dropping AMP Logo From Search Results When Google took AMP live in their search results, they were accompanied by the AMP logo in the [...] - Search Engine Roundtable

March, 17 2017

• Advice for AMP-curious publishers Columnist Barb Palser offers a framework to help publishers assess the potential benefits of [...] - Search Engine Land

March, 7 2017

• AMP — Accelerated Mobile Pages — rolling out to 1 billion more people in Asia Baidu, Sogou and Yahoo Japan adopting the mobile framework. - Search Engine Land

March, 6 2017

• Google Webmaster Notifications For AMP Viewer URLs With Incorrect Hostnames Google is sending out a new notifications via the Google Search Console when the AMP viewer search [...] - Search Engine Roundtable

March, 2 2017

• Using AMP? A known bug is probably screwing up your Google Analytics Issue can cause visitors to be overcounted, single sessions to be divided into separate ones, and [...] - Search Engine Land

March, 1 2017

• Google AMP Drives 7% of Top Publisher’s Traffic Ever since Google launched AMP, as their answer to a lightweight and fast way for searchers to view [...] - The SEM Post

February, 25 2017

• Google’s Accelerated Mobile Pages (AMP) Account for 7% of Traffic to US Publishers Adobe Analytics reveals AMPs account for 7% of traffic to top US publishers. This data is accurate [...] - Search Engine Journal
• Google’s iOS App Returning Accelerated Mobile Pages (AMPs) in Search Results Google’s flagship app for iOS can finally surface AMPs in search results. - Search Engine Journal

February, 24 2017

• Links to AMP content are showing up outside of search results With several popular distribution apps now linking to Accelerated Mobile Page (AMP) content, [...] - Search Engine Land

February, 22 2017

• Google Showing AMP Carousels for Local Review Sites It appears that Google is now showing AMP carousels for local review sites in the Google search [...] - The SEM Post

February, 21 2017

• Google AMP Recipe Carousels Live in Search Results If you have a recipe site and aren’t already testing out AMP, you might want to consider [...] - The SEM Post

February, 17 2017

• Google iOS app gets new local search filters, more AMP support & Gboard access The latest update is part of version 23.0 for the Google iOS app. - Search Engine Land

February, 7 2017

• Google AMP Makes It Easier To Discover & Share The Canonical URL The big Google news yesterday was around the AMP team announcing that you can now easily discover, [...] - Search Engine Roundtable

February, 6 2017

• Google makes it easier to see and share publishers’ real URLs from AMP pages New anchor button enables copy-and-paste of URLs directly to publisher sites. - Search Engine Land

February, 3 2017

• Search Buzz Video Recap: Google Algorithm Update Hits, Mobile-Friendly Test API, AMP, Local & AdWords This week was fairly slow until today, when we reported on an algorithm update that seems to have [...] - Search Engine Roundtable

January, 31 2017

• Google to Improve AMP Ads Through Partnerships with Cloudflare and TripleLift AdAge reports that Google has partnered with Cloudflare and TripleLift to deliver instant loading [...] - Search Engine Journal

January, 30 2017

• Google AMP In Google News More Than Doubles, Hits 70% Of Results The folks at RankRanger reports that Google News on mobile is now showing close AMP in the US [...] - Search Engine Roundtable
• Branch unveils AMP Deepviews, so content in uninstalled apps can be previewed from search results The new solution shows app-based content in Google as fast-loading and preferred AMP pages, if the [...] - Search Engine Land
• Google AMP results in Google News more than doubles Want your content to be found by mobile users in Google News? Well, it seems like you need to have [...] - Search Engine Land

January, 25 2017

• Google: AMP Not Ranking Factor But If AMP Page Is Canonical, It Will Be Used For Site Quality John Mueller addressed two different questions around AMP in the past 24 hours or so. The first, [...] - Search Engine Roundtable

January, 20 2017

• Google AMP carousels are multiplying! Columnist Barb Palser says the growing number of single-source AMP carousels in Google search [...] - Search Engine Land

January, 11 2017

• Google Says: iOS Users Can Scroll Away The AMP Top Bar Tomo from Google said in an ongoing Google Webmaster Help thread about disabling AMP in search that [...] - Search Engine Roundtable

December, 22 2016

• Google Search Console Update: Critical & Non-Critical AMP Errors Google Search Console’s Accelerated Mobile Pages (AMP) report will now differentiate between [...] - Search Engine Journal
• Video: Google's Webmaster Hangout On AMPs & PWAs Are you considering going AMP? Are you confused about PWAs and if you should consider that route... - Search Engine Roundtable

December, 21 2016

• Google Search Console AMP Reports Differentiate Between Critical & Non-Critical Issues Google launched a small update for the AMP reports in the Google Search Console yesterday where [...] - Search Engine Roundtable

December, 20 2016

• Google AMP reports now differentiate between critical and non-critical errors Google Search Console has upgraded the AMP error report to show which errors are causing your AMP [...] - Search Engine Land

December, 19 2016

• Google Search Console AMP & Rich Card Reports May Have Updated The data anomalies page where Google documents the changes to Google Search Console says that last [...] - Search Engine Roundtable
• Google Search Console Updates for Both AMP & Rich Cards Google has made some changes to both AMP and Rich Cards that will affect how Google is reporting [...] - The SEM Post

December, 16 2016

• AMP Comes to Google Image Search But Not Images in Regular Results If your images are on AMP pages, Google will now show the AMP URL, along with the icon, in the [...] - The SEM Post
• Search Buzz Video Recap: Google Algorithm Update, AMP Images, Schema Reviews & SEO This week, besides for me feeling pretty lousy, was busy. We had a potential Google update [...] - Search Engine Roundtable

December, 15 2016

• AMP Comes To Google Image Search Google is now showing AMP results in Google Image Search. Will Barnes notified me of this on [...] - Search Engine Roundtable
• Do Google AMP Rich Cards Have Drastically Lower CTR? I've been covering Google AMP like crazy here because Google keeps escalating the importance of it. [...] - Search Engine Roundtable
• AMP results now showing in Google Image Search AMP is now showing up in the mobile Google Image search results. - Search Engine Land

December, 7 2016

• Google Working On Enabling Webmasters To Disable AMP All our discussion has been around Google AMP is how to enable it, how to benefit from it and the [...] - Search Engine Roundtable
• Google To Remove AMP Bars When Scrolling & Easier Canonical Sharing When viewing an article on AMP, Google will add an additional bar at the top of the AMP page [...] - The SEM Post

December, 6 2016

• Google AMP URLs to Get New Non-Google.com URLs Google will begin showing the AMP cache URLs as coming from https://cdn.amproject.org instead of [...] - The SEM Post

November, 29 2016

• Google Testing Alert to Inform Searchers That AMP Means Fast Google is testing a way to help searchers understand what exactly an AMP result is.  They are [...] - The SEM Post

November, 25 2016

• Google AMP Search Results Snippet Banner - Lightning-Fast Experience Jon Hogg posted on Twitter a screen shot of Google once again promoting AMP in the search results. [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google EMD Hunt, ProtonMail Bug, AMP, Wix & Shabbat This week in search, I covered that Google may be prepping for their next EMD, exact match domain... - Search Engine Roundtable

November, 23 2016

• Google AMP Hotel Listing Carousel Live In Mobile Results The folks who track the structured data results spotted a new AMP carousel in mobile for hotel [...] - Search Engine Roundtable

November, 18 2016

• Google Search Console Adds New AMP Reports in Search Analytics Ever since Google launched AMP in the “ten blue links” of the Google search results, [...] - The SEM Post
• Google Revamps Article Structured Data Documentation For AMP Google has completely revamped the documentation for article structured data in their developer [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Algorithm Update, Snippets Bug, AI, AMP, AdSense & AdWords This week in search I covered the November 10th Google update that Google has not fully confirmed [...] - Search Engine Roundtable

November, 17 2016

• Google Recipes Markup Guidelines Now Says Use AMP HTML Another one spotted by Aaron Bradley and posted on Google+ was that Google updated the guidelines [...] - Search Engine Roundtable
• Google: AMP & Desktop But No Mobile, Mobile-First Index Picks Desktop Version Google's Maile Ohye and then confirmed by Gary Illyes of Google said that if you have a desktop [...] - Search Engine Roundtable
• Google may pick desktop over AMP page for the mobile-first index Google's mobile-first index may pick to index your desktop version over AMP, when there is no [...] - Search Engine Land
• Google AMP reporting in Search Console Analytics report gets more granular Google's Search Analytics report will now show you how your AMP pages are performing in the rich [...] - Search Engine Land
• When a Website Has Only Desktop + AMP, Google Will Index Desktop Site In instances where a website has only a desktop version and an AMP version, Google will index the [...] - Search Engine Journal

November, 16 2016

• Google Indexes Desktop Page for Mobile First Index, When AMP Only Mobile Friendly Version There has been some confusion about how Google’s mobile first indexing change would be [...] - The SEM Post

November, 15 2016

• Google: Make Sure Your AMP Pages Have Your Primary Content If... In a mobile-first index, Google has warned us that our primary content should be on the mobile [...] - Search Engine Roundtable

November, 10 2016

• Google Testing New AMP News Carousel Design? Google may be testing a new look for the top news carousel, which is powered by AMP content only. [...] - Search Engine Roundtable

November, 7 2016

• Google: AMP Pages Aren't Used For Search Snippets Google's John Mueller said on Twitter that Google uses the canonical page for the search results [...] - Search Engine Roundtable

November, 2 2016

• Forms Can Now Be Embedded in AMP Pages The Accelerated Mobile Pages project announced it has launched support for forms in AMP HTML. - Search Engine Journal

November, 1 2016

• AMP Adds Support for AMP Forms via amp-form Extension One of the most requested features for AMP is the ability to add forms in order to capture leads, [...] - The SEM Post

October, 28 2016

• Search Buzz Video Recap: Google Rankings, SEO, Penalties, HTTPS, AMP, AdWords, Maps & Bing Ads This week in search... - Search Engine Roundtable
• Report: AMP causing monetization frustration among some news publishers Some publishers, such as CNN and Washington Post, are having good experiences however. - Search Engine Land

October, 25 2016

• Hackers & Phishers Using Google’s AMP URLs to Disguise Malicious Links For most web savvy users, checking the URL to ensure that it is a legitimate google.com URL is [...] - The SEM Post

October, 24 2016

• Google Search Console AMP Filter Only Shows Top Stories John Mueller of Google made an important distinction on Twitter last week saying that the AMP [...] - Search Engine Roundtable

October, 18 2016

• Google: AMP Pages Don't Need Sitemap XML Files John Mueller of Google said on Twitter that you do not need to submit a separate XML sitemap file [...] - Search Engine Roundtable
• Google Adds New AMP Testing Tool If you are still working on getting your pages AMP ready, the AMP related reporting in Google [...] - The SEM Post

October, 17 2016

• Google on what’s important for 2017: Machine learning, AMP & structured data We asked Google's Gary Illyes what SEOs and webmasters should think about as this year closes. - Search Engine Land

October, 14 2016

• Google Search Console Launches Simplified AMP Testing Tool Google launched a new AMP testing tool yesterday within the Google Search Console. You can access [...] - Search Engine Roundtable
• Find and Fix Errors in AMP Markup Code With Google’s New Testing Tool Google’s new Accelerated Mobile Pages (AMP) testing tool gives site owners the opportunity to [...] - Search Engine Journal

October, 13 2016

• Using AMP? Try our new webpage tester Accelerated Mobile Pages (AMP) is a great way to make content on your website accessible in an [...] - Google Webmaster Central
• Google launches new AMP testing tool Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured [...] - Search Engine Land

October, 10 2016

• AMP Reaches Major Milestones Since Launching One Year Ago One year later, the AMP project is well on the way towards achieving its goal of uniting people [...] - Search Engine Journal

October, 7 2016

• AMP is one year old and growing fast, will it ultimately trump responsive design? There are now 600 million AMP pages on 700,000 domains. - Search Engine Land

October, 3 2016

• Google opens the AMP fire hose Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose [...] - Search Engine Land

September, 30 2016

• Webmaster Forums Top AMP Questions It has been busy here at Google Webmaster Central over the last few weeks, covering a lot of [...] - Google Webmaster Central
• Search Buzz Video Recap: Google Penguin 4.0 Recoveries, AMP over Apps, Local & AdWords This week in search I covered a lot more around the Google Penguin 4.0 launch. The impact five [...] - Search Engine Roundtable

September, 29 2016

• Google: App Indexing Ranking Boost Still Valid Regardless Of AMP Last week we broke some very important news, that AMP pages will trump app deep link results in the [...] - Search Engine Roundtable

September, 28 2016

• Google: AMP will override app deep links for the foreseeable future Even if your user downloads your app, which has app indexing deployed, Google will show them the [...] - Search Engine Land

September, 27 2016

• Google Showing AMP Results On Desktop Results Looks like there is a bug with Google's implementation of AMP. Google is now showing AMP icons and [...] - Search Engine Roundtable

September, 23 2016

• Take Google's Survey On Accelerated Mobile Pages (AMP) Google posted on Google+ and Twitter a request to webmasters to complete a survey on accelerated [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Penguin 4.0 Live, AMP In Core Results & App Indexing Stumbles Big news this morning, Google officially confirmed that Penguin 4.0, the real time version of that [...] - Search Engine Roundtable
• Bing App joins the AMP open-source effort From the start, the Bing App ( voted #5 of top 100 iPhone apps of 2016 by PC Magazine ) has been [...] - Bing Search

September, 21 2016

• 8 tips to AMPlify your clients Here is our list of the top 8 things to consider when helping your clients AMPlify their websites [...] - Google Webmaster Central
• AMP Results Now Live in Google’s Organic Search Results Have you made your content AMP ready yet?  Google has officially turned on AMP results in the [...] - The SEM Post
• Google Confirms: Google AMP Results Now Rolling Out Monday night, we did a late night story, which is rare, sharing that Google AMP is now in the core [...] - Search Engine Roundtable
• Google Search Console AMP Error Report Update After Scanning Change Google posted in the data anomalies page for Search Console under the Accelerated Mobile Pages [...] - Search Engine Roundtable
• Google AMP Trumps App Indexing In Google Mobile Search Results Another update to the data anomalies page this morning was for the Search Analytics report section [...] - Search Engine Roundtable
• Google AMP error report in Search Console scans for errors differently now You may see more or less AMP errors in your Google Search Console report. No need to worry, it was [...] - Search Engine Land
• Google will show AMP URLs before App deep link URLs in mobile results Your readers download your mobile app? Well, Google won't be sending them to those deep links if [...] - Search Engine Land
• 8 Tips from Google on How to AMP up Your Content With AMP pages now being indexed in Google’s regular set of search results, the pressure is [...] - Search Engine Journal

September, 20 2016

• Google AMP In Core Mobile Results Fully Live? In early August we reported Google is bringing AMP pages to the core mobile search results. Google [...] - Search Engine Roundtable
• Are You Seeing Huge Traffic Surges From Google AMP Since Thursday? I've been hearing some chatter here and there around some sites that have deployed AMP, accelerated [...] - Search Engine Roundtable
• AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results Google reiterated that the move does not include a rankings change. - Search Engine Land
• Accelerated Mobile Pages (AMPs) Now Indexed in Organic Search Results Google is officially rolling out AMP pages in organic search results around the world - Search Engine Journal
• Search Results are officially AMP’d Along with many others in the open source Accelerated Mobile Pages Project , we’ve been [...] - Inside Search

September, 19 2016

• How to best evaluate issues with your Accelerated Mobile Pages As you #AMPlify your site with Accelerated Mobile Pages , it’s important to keep an eye [...] - Google Webmaster Central
• Disqus Comments Now Support AMP If you have been reluctant to switch over to AMP because of the loss of comments on your pages, you [...] - The SEM Post
• How to Validate and Debug Accelerated Mobile Pages (AMPs) Only ‘valid’ AMP pages are eligible to show in Google’s search results, which is [...] - Search Engine Journal

September, 16 2016

• How can Google Search Console help you AMPlify your site? If you have recently implemented Accelerated Mobile Pages on your site, it’s a great time [...] - Google Webmaster Central

September, 12 2016

• What is AMP? Users today expect mobile websites to load super fast. The reality is that it can often take [...] - Google Webmaster Central
• Google Promises AMP Pages "Expanded Exposure" In Mobile Search Results In a blog post this morning on the Google Webmaster Blog, Google decided to define "What is [...] - Search Engine Roundtable
• Google to Surface AMP Pages in Organic Results Later This Year AMP pages will soon appear in the regular set of organic search listings, when previously they [...] - Search Engine Journal

September, 8 2016

• Google Testing Bolder AMP Logo In Search Results Google is testing displaying a darker and bolder AMP logo in the mobile search results. Typically [...] - Search Engine Roundtable

August, 25 2016

• AMP Now Supports A/B Testing If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now [...] - The SEM Post

August, 19 2016

• Search Buzz Video Recap: Google Keyword Planner Restrictions, AMP Tests Live, Moz Layoffs & More This week in search, I covered the significant changes to the Google keyword planner tool and how [...] - Search Engine Roundtable

August, 16 2016

• Google showing the site owner AMP implementation error warnings in search results AMP error notifications now are showing in the core search results, but only if you are the site's [...] - Search Engine Land
• Google Showing AMP Errors In Desktop Search Results To Site Owner Jon Henshaw posted a screen shot of Google showing him and only him a message in the desktop search [...] - Search Engine Roundtable

August, 15 2016

• Google Testing AMP For Web Pages In Live Results As you know, Google said they will be expanding AMP beyond news stories but also into all types of [...] - Search Engine Roundtable

August, 9 2016

• Google Search Console sending AMP notifications to encourage adoption Google is proactively pushing AMP through the Google Search Console message center. - Search Engine Land
• Google Search Console: Preview AMP Presence Message As we reported last week, Google began sending notifications via Google Search Console to non-news [...] - Search Engine Roundtable

August, 5 2016

• Google Sending Search Console Notifications To Create AMP Pages As you know, AMP is expanding to core mobile search results in Google. And now... - Search Engine Roundtable

August, 4 2016

• Google Actively Encouraging Site Owners to Create AMP Pages Google is encouraging site owners via Search Console to create AMP versions of their content. - Search Engine Journal

August, 3 2016

• AMP pages no longer need structured data to be valid in Google Search Console Google has downgraded the structured data issues from errors to information notes in the AMP error [...] - Search Engine Land
• Google To Expand AMP To Main Mobile Search Results; Is That A Good Thing? Yesterday Google announced their plans to expand AMP, accelerated mobile pages, from the top news [...] - Search Engine Roundtable

August, 2 2016

• AMP your content - A Preview of AMP'ed results in Search It's 2016 and it's hard to believe that browsing the web on a mobile phone can still feel so slow [...] - Google Webmaster Central
• AMPs to be Surfaced Via Blue Links in Google’s Organic Search Today, Google is unveiling an early preview of expanded AMP support across the entire search [...] - Search Engine Journal

July, 28 2016

• Google Chrome for iOS Now Supports Accelerated Mobile Pages An update this week to the Google Chrome browser for iOS brings support for Accelerated Mobile [...] - Search Engine Journal

July, 22 2016

• Google AMP Ads: A4A Google announced this week they have published the AMP version of how they should handle ads on [...] - Search Engine Roundtable

July, 20 2016

• Google Releases AMP Case Study But Here Are My Results So yesterday, Google released a case study for the AMP site based on the Washington Post stats. So [...] - Search Engine Roundtable

July, 19 2016

• Google Announces AMP for Ads and Landing Pages Today at Google’s DoubleClick Leadership Summit it was announced that advertisements on AMP [...] - Search Engine Journal

July, 12 2016

• Mobile marketing AMPlification: Content, performance and measurement What's the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist [...] - Search Engine Land

July, 4 2016

• eBay goes AMP, sign it might break out past news? eBay adopting AMP for their transactional based site may signal that Google may push out AMP well [...] - Search Engine Land

July, 1 2016

• eBay Tries AMP: Google Encourages All Web Sites To Try Out AMP Yesterday, eBay announced they are experimenting with AMP pages for their massive auction [...] - Search Engine Roundtable
• Search Buzz Video Recap: Google Algorithm Update, RankBrain, Authorship, Keyword Planner & AMP This week in search, I covered a potential Google quality search algorithm update that happened [...] - Search Engine Roundtable

June, 23 2016

• Google's Gary Illyes: Implement AMP & Pay Attention To Assistants & Bots In the closing remarks from Google's Gary Illyes at SMX Advanced last night, which you can watch on [...] - Search Engine Roundtable

June, 22 2016

• Google Launches AMP Validator Web Tool Google has announced that they launched not just a chrome extension to validate your AMP pages are [...] - Search Engine Roundtable

June, 14 2016

• Google Writes About AMP Logo Guidelines Elena L. from Google posted a help thread in the Google Webmaster Help forums about how some [...] - Search Engine Roundtable

June, 7 2016

• Ads on AMP Lead to Greater Visibility and Higher CTRs, Study Says When AMP was first introduced, one of the promises Google made to content publishers was that they [...] - Search Engine Journal

May, 20 2016

• Google Shares AMP Growth Rate & Expands To Recipes & iOS & Android Apps Richard Gingras from Google in his Google I/O session named Search and the mobile content ecosystem [...] - Search Engine Roundtable

May, 18 2016

• Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting AMP reporting has gone beyond just error reporting in the Google Search Console, and it now shows [...] - Search Engine Land
• Google Launches AMP Filter in Search Console Google has launched a new filter under Search Analytics in the Google Search Console today, which [...] - Search Engine Journal

May, 9 2016

• Google Looking To Bring Voice Search & AMP Reporting To Search Console In a Google hangout from Friday on Google+, Google's John Mueller said Google is looking for ways [...] - Search Engine Roundtable

May, 4 2016

• Google updates the AMP report in the Google Search Console Five months after launching the AMP error report in the Google Search Console, Google has updated [...] - Search Engine Land

May, 3 2016

• Why are SEOs slow to implement Accelerated Mobile Pages? It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its [...] - Search Engine Watch

April, 22 2016

• Only 23% of SEOs Currently Implementing AMP, 50% Believe it Will Affect Rankings In an exclusive study conducted by SEO PowerSuite, some revealing findings were uncovered as to how [...] - Search Engine Journal

April, 21 2016

• Google Highlights AMP Pages in Google News Google News will soon be highlighting the content of the thousands of publishers that have embraced [...] - Search Engine Journal
• Google News Now AMP Ready The Google News blog announced Google News is now amplified, meaning... - Search Engine Roundtable

April, 19 2016

• Want AMP Pages In Google? Disable New Relic New Relic is a software service that helps you manage your cloud environment, I use it here for [...] - Search Engine Roundtable

April, 14 2016

• Google: Do Not Replace Mobile / Responsive Sites With AMP At the SEJ Summit Wednesday, Maile Ohye spoke quite a bit about AMP and the benefits of using [...] - The SEM Post

March, 30 2016

• Google AMP Listings Feature Live In 12 Countries The Google AMP news carousel is only live in Brazil, Germany, Spain, France, the UK, India, [...] - Search Engine Land
• Who Has AMP Carousel and Who Doesn’t? Google Reveals Countries With AMP in Search Results Google’s Accelerated Mobile Pages (AMP) project has now been rolled out to 12 countries in [...] - Search Engine Journal

March, 14 2016

• Google Showing AMP Results Outside of AMP Carousel in Search Results At SMX earlier this month, Dave Besbris, Vice President of Engineering said that they would be [...] - The SEM Post

March, 10 2016

• Google’s AMP Pages Now Featured in Twitter’s Moments Tab Twitter has added the ability to display Google’s AMP pages when loading up content in the [...] - Search Engine Journal

March, 4 2016

• Google Is Strongly Embracing AMP Everywhere There Is Content If you can't tell by all the Google AMP articles we've written here, AMP is a big deal at Google. [...] - Search Engine Roundtable

March, 3 2016

• Need Help With AMP? Google is Rolling Out New International Office Hours Google is continuing its prioritization of AMP adoption with the rollout of new international [...] - Search Engine Journal

March, 2 2016

• AMP NewsLab Office Hours in your language Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and [...] - Google Webmaster Central
• Google Reserves News Carousel For AMP Pages Only As you know, Google AMP went live last week and the only significant change is that the AMP [...] - Search Engine Roundtable

February, 26 2016

• Google: AMP Not Yet A Search Ranking Signal In December, Google said AMP might become a ranking signal. It is not yet, but it still may become [...] - Search Engine Land
• Google Says AMP Not A Ranking Factor (But Does it Matter At This Point?) Responding to a question asked in a Google+ Hangout, Google’s John Mueller officially stated [...] - Search Engine Journal
• How to Add Google Analytics to AMP Pages in WordPress If you have implemented the official AMP plugin for WordPress, you have probably discovered that [...] - The SEM Post
• Google: AMP Not A Ranking Signal Yet As you know, Google launched AMP in the mobile search results this week. Back in December... - Search Engine Roundtable
• Google Search Console Not Showing Your AMP Pages? Here’s Why The short answer is because “abrupt changes take time to be visible in Search Console.” - Search Engine Journal
• Google Sends Notices To Fix Errors On Your AMP Pages Google is sending errors via the Google Search Console to those who set up AMP pages to "fix [...] - Search Engine Roundtable

February, 24 2016

• Google’s Accelerated Mobile Pages (AMP) Already Live For Some Google’s anticipated Accelerated Mobile Pages (AMP) project is already being seen by some [...] - Search Engine Journal

February, 23 2016

• Live: Google Launches AMP Results In Mobile Search Results A day earlier than expected, Google has pushed AMP results in the Google mobile news carousel. You [...] - Search Engine Land
• Google AMP Goes Live Now I am now seeing reports around the web that Google AMP, the web page speed initiative backed by [...] - Search Engine Roundtable

February, 22 2016

• What will Google’s Accelerated Mobile Pages (AMP) mean for marketers? Google’s Accelerated Mobile Pages (AMP) project is due to launch at the end of February, [...] - Search Engine Watch

February, 18 2016

• Google To Launch AMP In Search Results February 24, 2016 AMP, accelerated mobile pages, is going live this coming Wednesday in the mobile Google search [...] - Search Engine Land

February, 4 2016

• Google Testing AMP News Results In The Wild Google is testing the new AMP related news carousel with AMP labels in the search results. - Search Engine Land
• Live: Google Tests AMP Label & News Carousel Google is expected to release the AMP (accelerated mobile pages) related news results by the end of [...] - Search Engine Roundtable

February, 1 2016

• Google Analytics Adds Accelerated Mobile Pages (AMP) Tracking Support Google announced that Google Analytics now supports tracking Accelerated Mobile Pages (AMP) pages. [...] - Search Engine Roundtable
• Google: AMP Reports In Google Search Console Are Not Real Time Despite AMP being super fast and quick, the Google Search Console reports for AMP errors and [...] - Search Engine Roundtable

January, 29 2016

• Google Sending Notifications Via Search Console To Go AMP Google has begun sending webmasters and publishers notifications via the Google Search Console that [...] - Search Engine Roundtable

January, 25 2016

• Video: Google AMP Technical Detailed Overview For those interested in taking their web site, specifically news site, to the AMP (accelerated [...] - Search Engine Roundtable

January, 21 2016

• Google Search Console Now Reports on Accelerated Mobile Pages (AMP) Errors Google Search Console will now report on errors it finds with respect to the utilization of AMP [...] - Search Engine Journal

January, 20 2016

• Google Search Console Adds AMP Error Report A new report was added to the Google Search Console under the Search Appearance tab for AMP errors. - Search Engine Land
• AMP error report preview in Search Console More and more sites are implementing Accelerated Mobile Pages (AMP) for news content, so we've [...] - Google Webmaster Central

January, 5 2016

• Want To Test Google Search Console AMP Related Features? Google's John Mueller posted information about becoming a beta tester for the new Google Search [...] - Search Engine Roundtable

December, 23 2015

• Google Search Console Now Showing AMP Related Errors The Google Search Console is now showing errors for web pages built using AMP, accelerated mobile [...] - Search Engine Roundtable

December, 18 2015

• Google Updates Rich Snippets For Articles Documentation For AMP We know Google recently updated their documentation for the rich snippets for articles page by [...] - Search Engine Roundtable
• Video: Google Hangout On Google Mobile, AMP & App-Indexing There was an excellent Google+ hangout with Google's John Mueller on the topics of mobile... - Search Engine Roundtable

December, 11 2015

• Google to Roll Out Accelerated Mobile Pages to Everyone, Get Your Content Ready Now Google announced its plans to roll out accelerated mobile pages in February 2016 - Search Engine Journal

December, 10 2015

• Google: There May Be An Accelerated Mobile Pages (AMP) Ranking Boost Just like we have an App Indexing API ranking boost, an HTTPS ranking boost, a mobile friendly [...] - Search Engine Roundtable
• AMP Project’s fast mobile pages coming to Google Search In October, we announced the launch of the  Accelerated Mobile Pages project , an open [...] - Inside Search

December, 1 2015

• Google Says For AMP Mobile Development, Use Canonicals So Google's Accelerated Mobile Pages is expected to be pushed by Google big time in 2016, so much [...] - Search Engine Roundtable

November, 17 2015

• AMP – Accelerated Mobile Pages Will Be Pushed Aggressively in 2016 2015 saw Google pushing mobile aggressively, and to a slightly lesser extent, HTTPS.  At State [...] - The SEM Post

October, 7 2015

• Try It Now: Google Search For Accelerated Mobile Pages To See Content On Your Phone Faster Here's how to start using Google's AMP-enabled search now. - Search Engine Land