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The Search Herald

Only the most important SEO news

VOL. XI, No. 3754 - Archive
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[TODAY] Live Generative Engine Optimization training with Will Scott

Don't miss this 5-star training experience, rich with actionable tactics to keep you a cut above the rest. Search Engine Land

AI Mode is now available in more languages and locations around the world.

Starting today, we’re bringing AI Mode in Google Search to more people around the world, launching in more than 35 new languages and over 40 new countries and territorie… Inside Search

Google testing AI-generated descriptions for search snippets

Google Search is testing replacing your meta description with an AI-generated one and an AI-generated summary of your search snippet. Search Engine Land

Google Tests More Publisher Friendly Recipe AI Overviews

Google is testing a new, more publisher-friendly version of the AI Overviews for recipe results. The new design has the recipe cards at the top, citations at the bottom and a shorter AI response. Search Engine Roundtable

NEW New Google Business Profiles Insights

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your [...] Search Engine Roundtable

Test: Google AI Overviews Show More Button Jumps Into AI Mode

Google is testing having the "Show More" button within AI Overviews jump you directly into AI Mode as opposed to loading more of the AI Overview beneath it. This appears to be a test, as I [...] Search Engine Roundtable

NEW Google Try On Adds Shoes & Expands To Australia, Canada and Japan

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced. Search Engine Roundtable

Google Merchant Center Lets You Use Your Own Brand In Short Title

Google updated the wording in the title documentation for Merchant Center, now suggesting you can use your own brand or company name in the short title of your products. That is, if you manufacture [...] Search Engine Roundtable

Search Atlas Announces New Features For Agencies via @sejournal, @martinibuster

Search Atlas announced an ambitious slate of features that make it easier than ever to manage every aspect of SEO Search Engine Journal

How to get smarter with AI in PPC

AI tools can streamline paid search campaigns – but only with the right prompts, privacy settings, and human oversight. Search Engine Land

Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control

Google's update give advertisers more precise control over which programmatic buyers can bid on their inventory. Search Engine Land

Consumers don’t trust the first search result – and AI use surges: Survey

With consumers bouncing between Google, AI, and social media, brands must adapt to a fragmented search journey to stay visible and chosen. Search Engine Land

The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. Search Engine Land

The latest AI news we announced in September

Here are Google’s latest AI updates from September 2025 Inside Search

PPC in the age of zero-click search: How to stay profitable

Fewer clicks mean higher stakes. Win visibility with precise targeting, value-based bidding, and authority across paid and organic search. Search Engine Land