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The Search Herald

Only the most important SEO news

VOL. XI, No. 3785 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

What is the inevitable evolution of LLMs and search?

Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the future of search as we reach an LLM breaking point. Search Engine Land

Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern

Google published guidance emphasizing context-driven technical SEO audits over tool-generated scores, explaining when high 404s are normal. Search Engine Journal

Google to remove more search features including practice problems, nutrition facts, nearby offers and more

Google said these features "aren't being used very often and aren’t adding significant value to users." Search Engine Land

Microsoft brings AI Search to Copilot with emphasis on citations

Microsoft said the Copilot responses now include "prominent, clickable citations and the option to see aggregated sources." Search Engine Land

Google expands PMax reach with Waze ads

Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance with Google’s latest PMax updates. Search Engine Land

Why B2B brands are shifting from keywords to Performance Max

Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need to know before you get left behind. Search Engine Land

Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster

Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random websites, detracting from legit sites that should be benefiting. Search Engine Journal

How to build and lead a successful remote SEO team

Whether you’re managing an agency or an in-house team, make remote SEO work with the right tools, culture, and leadership practices. Search Engine Land

Daily Search Forum Recap: November 6, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google dropped a number of search features and [...] Search Engine Roundtable

Google Finance Gets Live Audio, Instant Transcripts & AI Insights

Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's Rose Yao announced Google Finance added live audio, instant transcripts and AI insights. Search Engine Roundtable

New monetization and AI tools for publishers

The latest updates for our sellside products to help publishers more easily and efficiently monetize their content. Inside Adwords

NEW Google Search Ranking Volatility Heats Up - Movember Update

Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking update and volatility brewing. Like I've been saying since the num=100 parameter change, it has [...] Search Engine Roundtable

Google Reviews Updates Services Summary Box

Google is testing an update to the reviews services summary box. We know Google does ask for services attributes and other attributes from both the business owner and reviewers but this review box [...] Search Engine Roundtable

Here's an update on our efforts to simplify the search results page

We're constantly working to simplify the search results page , so that it's quick and easy to find the information and websites you're looking for. As part of this effort, we regularly [...] Google Webmaster Central