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Only the most important SEO news
New ways to plan travel with AI in Search
Plan your trip from start to finish with new AI features in Search. Use AI to get help with itineraries, finding flight deals and booking reservations.
Introducing Nano Banana Pro
Nano Banana Pro is our new image generation and editing model from Google DeepMind.
Google Search with Gemini 3: Our most intelligent search yet
Learn more about Gemini 3 and how it’s upgrading Google Search and AI Mode.
Quotes From Google, Microsoft & Perplexity On GEO Rush
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO [...]
Search Engine Roundtable
NEW Search News Buzz Video Recap: Google AI Mode With Gemini 3, GEO Rush, Search Console Annotations & Brand Filters, Google Ads & Reviews
Google AI Mode is now powered by the new Gemini 3 models. There may have been a Google search update this week, but what was it. Nano Banana is now in AI Mode, works in Google Ads and can make [...]
Search Engine Roundtable
Google Search Console To Add Brand Query Filters
Google's Daniel Waisberg announced today at the Google Search Central event in Tel Aviv that Search Console will be gaining brand query filters.
Plus, these filters will be AI-assisted, I am told.
Search Engine Roundtable
Semrush To Be Acquired By Adobe
Semrush will be acquired by Adobe, the two companies announced today. "Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a [...]
Search Engine Roundtable
Google Email: Incentivized Reviews Require Proper Identification
Last month, we covered how we saw an "Incentivized" label on some product reviews within Google Search. Now, Google is emailing merchants and advertisers notifying them that they must [...]
Search Engine Roundtable
NEW How amplifying creator content strengthens trust and lowers media costs
Paid amplification makes creator content work harder by boosting trust, cutting media costs, and drawing in new partners.
Search Engine Land
NEW Daily Search Forum Recap: November 21, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Nano Banana Pro is insane and it works in AI [...]
Search Engine Roundtable
NEW Google AI Overviews Notice: Double-Check Important Information
In April, we saw a small disclaimer on the Google AI Overviews within Google Search to "Check important info." Well, Google is testing a much larger disclaimer, at the bottom of the AI [...]
Search Engine Roundtable
Google Ads Tests Share Icon On Ads
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
Search Engine Roundtable
Google Tests Gray Shaded Search Ads & Local Pack
Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the [...]
Search Engine Roundtable
Google Testing Old Search Design - Or Is It A Bug?
There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just [...]
Search Engine Roundtable
AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Search Engine Land