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Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Search Engine Land
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over via @sejournal, @MattGSouthern
Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
Search Engine Journal
NEW Daily Search Forum Recap: December 2, 2025
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Search Engine Land
NEW Google: 100MB Video Won't Have A Noticeable Effect On Your SEO
Google's John Mueller said having a 100MB video file on your home page won't have a noticeable SEO effect.
This was his response on a Reddit thread to the concern of having such a weighted-down file [...]
Search Engine Roundtable
NEW Google Ads No Longer Allows Online Horse Racing Betting
Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting content for horse racing targeting the United States.
Google said this goes into effect as of December [...]
Search Engine Roundtable
Google Ads To Resurrect Website Optimizer?
Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and [...]
Search Engine Roundtable
NEW Gemini 3 and Nano Banana Pro in Search are coming to more countries around the world.
We're bringing our most intelligent model yet, Gemini 3 Pro, to Google Search in more countries around the world.
NEW Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of weeks ago.
Search Engine Land
NEW 22 Years Covering The Search Industry
Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was 23 years old when I started this site, compiling what the search community and search industry was [...]
Search Engine Roundtable
Google Seasonal Holidays 2025 Doodle Live
Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season.
We have Christmas, Hanukkah and Kwanzaa coming up really soon now and since it is December 1, Google [...]
Search Engine Roundtable
Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Search Engine Land
Google Search Console Page Indexing Delayed Two Weeks
Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025.
This is a much longer than normal delay for this page indexing report, but it is just a [...]
Search Engine Roundtable
Google Discover Tests Top Searches Widget Leading To AI Mode
Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, [...]
Search Engine Roundtable
Google AI Mode Tests Hover Style Inline Links
Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.
Search Engine Roundtable