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NEW Robots.txt and SEO: What you need to know in 2026
A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate control and avoiding common pitfalls.
Search Engine Land
NEW Google Ads To Resurrect Website Optimizer?
Google Ads published new documentation on a tool called "Website Optimizer." Now, some of you OGs may remember Website Optimizer from 2008 or so. Well, it was renamed to Google Optimize and [...]
Search Engine Roundtable
Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over via @sejournal, @MattGSouthern
Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering.
Search Engine Journal
NEW Google Demand Gen campaigns: When to use them and best practices (with examples)
Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus lessons from real-world campaign testing.
Search Engine Land
NEW Google pulls EU antitrust complaint against Microsoft
Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing practices.
Search Engine Land
NEW Google Search Console Page Indexing Delayed Two Weeks
Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, 2025.
This is a much longer than normal delay for this page indexing report, but it is just a [...]
Search Engine Roundtable
OpenAI Scales Up Crawling & Bots For The Holidays
OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season.
The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers.
Search Engine Roundtable
NEW Google Discover Tests Top Searches Widget Leading To AI Mode
Google is testing a new widget at the top of the Google Discover feed. It is called "Top Searches," and it will randomly show some of the top searches across Google Search. And guess what, [...]
Search Engine Roundtable
NEW Google AI Mode Tests Hover Style Inline Links
Google is testing using inline, hover-style links for citations in the AI Mode results. When you hover your mouse cursor over the link card, it will hover the link card sources over the answer.
Search Engine Roundtable
NEW Google Search Console Index Coverage report delayed
This is just a reporting issue and indexing is working as expected.
Search Engine Land
NEW Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster
AI now handles the entire research stage, so now the real fight in SEO is about earning a place inside those answers
Search Engine Journal
Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically
I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead.
Nick Fox, SVP at Google, said on X, "We've just [...]
Search Engine Roundtable
Google Ads Advisor May Take Context From Other MCC Client Chats
Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one [...]
Search Engine Roundtable
NEW Google Ads tests new “Website Optimizer” Tool
Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.
Search Engine Land
NEW Daily Search Forum Recap: December 1, 2025
Here is a recap of what happened in the search forums today...
Search Engine Roundtable