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The Search Herald

Only the most important SEO news

VOL. XI, No. 3806 - Archive
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Google’s Mueller Says Sites In A ‘Bad State’ May Need To Start Over via @sejournal, @MattGSouthern

Google's John Mueller says sites with low-quality AI content should rethink their purpose rather than manually rewrite pages. Starting fresh may be faster than recovering. Search Engine Journal

Thanksgiving Google Search Ranking Update Volatility

Google may have pushed out a Google search ranking update over the past couple of days. Although the chatter was somewhat quiet, it picked up today and some of the tools are also picking up on an [...] Search Engine Roundtable

OpenAI Scales Up Crawling & Bots For The Holidays

OpenAI is reportedly scaling up its crawling infrastructure for the holiday shopping season. The folks at Vercel noticed OpenAI adding a lot of new IP ranges for its bots and crawlers. Search Engine Roundtable

The truth about byline dates in SEO (and how they really affect visibility)

Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates. Search Engine Land

Gemini 3 now used for some queries in AI Mode

This is only live for Google AI Pro & Ultra subscribers in the U.S. Search Engine Land

Mueller: Background Video Loading Unlikely To Affect SEO via @sejournal, @MattGSouthern

Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. Search Engine Journal

Indexability: Make sure search engines can actually find and rank you

Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index. Search Engine Land

Google Ads’ Nano Banana Pro AI get rigorously tested

Testing shows Nano Banana Pro excels at quickly creating seasonal, mood, and lighting variations for visuals, making it ideal for ideation and rapid asset generation. Search Engine Land

Daily Search Forum Recap: November 28, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We had a lot, I mean, a lot of Google search ranking [...] Search Engine Roundtable

Search News Buzz Video Recap: Google Ads Account Hijacks, Thanksgiving Google Volatility & Web Guide For All

We are seeing volatility in the Google search results this week, Thanksgiving week. Google Ads accounts are being hijacked and it is super concerning. Gemini 3 now powers Google AI Mode for more [...] Search Engine Roundtable

Google's Sundar Pichai Monitors X On Launch Days For Feedback

The CEO of Google, Sundar Pichai, said he spends time on X on launch days to monitor how real people are using, interacting, and experiencing new Google product releases. He said he is "pretty [...] Search Engine Roundtable

Gemini 3 Now Powering Google AI Mode For Some Queries, Automatically

I know Google said on November 18th that Gemini 3 was "shipping in Search on day one." But no, it shipped on November 26th instead. Nick Fox, SVP at Google, said on X, "We've just [...] Search Engine Roundtable

Google AI Overviews Showcases Events With New Results

Google has updated how it shows events within AI Overviews. It can now show the direct display of events, instead of an event summary. It is also a bit buggy, but here is how it looks. Search Engine Roundtable

Google Ads Advisor May Take Context From Other MCC Client Chats

Google rolled out Ads Advisor, its AI-based chatbot for Google Ads, a couple of weeks ago. But some are noticing that if you have an MCC account, where you manage multiple advertisers under one [...] Search Engine Roundtable

Google: Rewriting AI Content With Human Content Won't Lead To Recovery

Google's John Mueller said that rewriting AI content by a human won't change the site's ranking in Google by default. Instead, he said, you need to rethink your whole content strategy and the [...] Search Engine Roundtable