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The Search Herald

Only the most important SEO news

VOL. XI, No. 3857 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

10 salary negotiation tips for search marketers

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence. Search Engine Land

Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster

James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. Search Engine Journal

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. Search Engine Land

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder via @sejournal, @MattGSouthern

Google's John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility. Search Engine Journal

Google: Comments Link Spam Has No Effect On SEO/Search

Google's John Mueller said that link spam left in the comments section have no effect on Google Search or SEO, (and maybe even your website's performance in Google Search?). He wrote on Bluesky, [...] Search Engine Roundtable

NEW Google Shopping API cutoff looms, putting ad delivery at risk

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether. Search Engine Land

OpenAI Will Soon Test Ads On ChatGPT

OpenAI announced on Friday it will begin testing ads in the ChatGPT responses in the coming weeks. The ads will show on the free product and low-cost subscription tier, ChatGPT Go. The ads will show [...] Search Engine Roundtable

NEW Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search Search Engine Journal

Daily Search Forum Recap: January 19, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. [...] Search Engine Roundtable

NEW Google AI Mode Fan-Out Prompts To Narrow Your Query

Back in May, Google announced updates to shopping in AI Mode. One of those announcements is to help you narrow down your AI Mode results for shopping queries using query fan-out. Well, here is an [...] Search Engine Roundtable

Google On Phantom Noindex Errors In Search Console via @sejournal, @martinibuster

Google's John Mueller acknowledges phantom noindex errors in Search Console reflect hidden indexing signals surfaced during Googlebot access. Search Engine Journal

NEW Why Agentic AI May Flatten Brand Differentiators via @sejournal, @martinibuster

The co-lead of the WordPress AI Team says some sites face a "more complex" future as brand differentiation gets flattened. Search Engine Journal

Google Ads tests A/B experiments for Shopping ad product data

Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what performs better. Search Engine Land

Google AI Overviews cite YouTube most often for health topics: Study

Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds. Search Engine Land