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The Search Herald

Only the most important SEO news

VOL. XI, No. 3877 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Google's February 2026 Discover Core Update

Today we've released the February 2026 Discover core update. This is a broad update to our systems that surface articles in Discover. Our testing shows that people find the Discover [...] Google Webmaster Central

February 2026 Google Discover Core Update Rolling Out - Local Impact

Google has released its first core update of 2026, which is focused on just Google Discover. Google named it the February 2026 Discover core update. This one is rolling over the next two weeks or so [...] Search Engine Roundtable

Google Shows How To Check Passage Indexing via @sejournal, @martinibuster

Google's John Mueller offered a simple solution to the question of whether a passage is indexed and is ready to rank. Search Engine Journal

Daily Search Forum Recap: February 6, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google unleashed its first core update of 2026... Search Engine Roundtable

Google releases Discover core update – February 2026

This Discover update will show more locally relevant content based on the users country. Search Engine Land

Report: ChatGPT & Perplexity Treat Structured Data As Text On A Page

To fuel the debate in the SEO world of the topic of structured data and LLMs and AI engines, we are hearing that once again, AI engines like ChatGPT and Perplexity are not using structured data in [...] Search Engine Roundtable

Daily Search Forum Recap: February 5, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Ads no longer runs on keywords. It runs on intent.

If you’re still building Google Ads around keywords, you’re behind. Here's what that means for eligibility, structure, and PPC strategy. Search Engine Land

Google Revises Discover Guidelines Alongside Core Update via @sejournal, @MattGSouthern

Google updated its "Get on Discover" docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. Search Engine Journal

Why content that ranks can still fail AI retrieval

AI systems don’t evaluate pages the way search engines do. Learn how extraction, embeddings, and structure determine reuse. Search Engine Land

Search News Buzz Video Recap: Google Discover Core Update, Listicles Hit, Google Ads, ChatGPT Ads Ready & Microsoft Publisher Content Marketplace

This week, we covered the first core update of 2026, the February 2026 Discover core update. Meanwhile, there is an ongoing super-heated and volatile Google search rankings. Google has nothing to [...] Search Engine Roundtable

Google & Bing don’t recommend seperate markdown pages for LLMs

This is a heated debate now, but it seems that the major search engines are not recommending this "strategy." Search Engine Land

Google AI Mode Follow Up Search Suggestions

We saw Google test follow up questions below the AI Mode responses back in July. Now Google is testing follow up search suggestions, not necessarily in question format, at the bottom of some AI Mode [...] Search Engine Roundtable

How AI is reshaping local search and what enterprises must do now

AI now mediates how customers discover and choose local services. Learn how AI systems evaluate trust, data quality, and relevance. Search Engine Land