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The Search Herald

Only the most important SEO news

VOL. XI, No. 3867 - Archive
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NEW Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster

New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content. Search Engine Journal

Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default. Search Engine Land

Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes [...] Search Engine Roundtable

Why Search and Shopping ads stop scaling without demand

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance. Search Engine Land

Our approach to website controls for Search AI features

Today, the UK’s Competition and Markets Authority (CMA) opened a consultation on potential new requirements for Google Search, including on the controls we provide to we… Inside Search

Google Ads Experiment Center Help Doc

Google has posted a new Google Ads help document named About the Google Ads Experiment Center. This document "is a unified hub for validating strategies and continuously improving campaign [...] Search Engine Roundtable

AI local visibility is up to 30x harder than ranking in Google: Report

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility. Search Engine Land

Bing Webmaster Tools AI Performance Report Beta

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you [...] Search Engine Roundtable

Google may give sites a way to opt out of AI search generative features

You may soon be able to tell Google to not use your content for AI Overviews, AI Mode and other search AI features. Search Engine Land

NEW Google tests third-party endorsements in search ads

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. Search Engine Land

Google Ads API v23 kicks off faster releases for 2026

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. Search Engine Land

Just ask anything: a seamless new Search experience

Search users around the world now have easier access to frontier AI capabilities. Inside Search

NEW Google Search Ranking Volatility Super Heated January 29 & 30

January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month. I am seeing a significant spike in [...] Search Engine Roundtable

How to find great writers (and other content marketing struggles)

You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond. Search Engine Land