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The Search Herald

Only the most important SEO news

VOL. XI, No. 3835 - Archive
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Google: Pick A Reasonable Site Name To Rank For In Search

Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for. In short, don't go online and complain that your site is [...] Search Engine Roundtable

Google's John Mueller Working On Christmas (2025 Edition)

Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to provide support to those who need help with their Google Search ranking and SEO concerns. This year is [...] Search Engine Roundtable

Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More

Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get [...] Search Engine Roundtable

Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas

This week in search, we covered an update on the Google December 2025 core update. Google Search traffic to news publishers continues to vanish, but there is Google Discover. A report shows Google [...] Search Engine Roundtable

Google: #1 Google Ads Launches Of 2025

Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel [...] Search Engine Roundtable

NEW Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster

Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO). Search Engine Journal

Daily Search Forum Recap: December 26, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

ChatGPT Ads May Prioritize Sponsored Content In AI Responses

A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in ChatGPT. The main one that is reportedly being thrown around at the AI company is to show sponsored [...] Search Engine Roundtable

Google Continues Centering Search Results Test

Google is testing placing the search results in the center of the screen, instead of aligning it more to the left of the screen. This is an ongoing test we have seen on and off over many many years [...] Search Engine Roundtable

Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer [...] Search Engine Roundtable

Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list. Search Engine Land

Google Search Traffic To News Publishers Drops From 51% To 27%

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of [...] Search Engine Roundtable

Google Reveals The Top Searches Of 2025 via @sejournal, @MattGSouthern

Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel destinations that captured attention throughout 2025. Search Engine Journal

OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing. Search Engine Land

Google core update: What it means and how to recover

Learn how Google’s latest core update impacts rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger. Search Engine Land