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The Search Herald

Only the most important SEO news

VOL. XI, No. 3860 - Archive
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NEW Google Search Gains Personal Intelligence In AI Mode

As expected, but sooner than I thought, Google has brought Personal Intelligence to Google Search within AI Mode. This first launched last week in the Gemini app and is now rolling out to Google AI [...] Search Engine Roundtable

Google Search Ranking Volatility Heated Again January 21

Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and [...] Search Engine Roundtable

Daily Search Forum Recap: January 22, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Apple to have two different releases of Siri and [...] Search Engine Roundtable

Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

Shopify's Harvey Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. Search Engine Journal

How Recommender Systems Like Google Discover May Work via @sejournal, @martinibuster

An explainer of how recommender systems like Google Discover may work according to a classic research paper. Search Engine Journal

NEW Google adds cross-campaign testing with new Mix Experiments beta

Google’s Campaign Mix Experiments beta lets advertisers test multiple campaign types and budgets together to find what works best. Search Engine Land

Why Demand Gen works best alongside Performance Max for ecommerce

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth. Search Engine Land

SEO in 2026: What will stay the same

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty. Search Engine Land

NEW Secure Your Google Ads Account Against The Rise In Hijackings

For the past year or so, I've seen a growing number of complaints about Google Ads accounts being hijacked. It seems to be getting worse, even after we covered the Google Ads account hijacks last [...] Search Engine Roundtable

Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support

Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families. Search Engine Land

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. Search Engine Land

A Little Clarity On SEO, GEO, And AEO via @sejournal, @martinibuster

The debate over SEO versus AEO/GEO appears to be reaching a consensus. Search Engine Journal

Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search Search Engine Journal

Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)

Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI [...] Search Engine Roundtable

What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]

AI search sentiment is positive, but consistency isn’t. Data shows why volatility – not acronyms – is the real risk. Search Engine Land