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The Search Herald

Only the most important SEO news

VOL. XI, No. 3700 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

Do you have what it takes to bring home the highest honor in search?

There's less than one month left to submit your application! Search Engine Land

Flight Deals is our new, AI-powered flight search tool

We’re introducing Flight Deals, a new, AI-powered search tool. Plus, there’s a new way to exclude basic economy on Google Flights. Inside Search

Google Traffic Drops 50% After Site Hack; Recovery Can Take Time Says Google

An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two week period. This was due to the site being hacked, content being injected and Google indexing that [...] Search Engine Roundtable

NEW Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern

A study of 8.7M Google results finds review engagement correlates strongest with Local Pack visibility, with tactics varying by industry. Search Engine Journal

Google's John Mueller Suggests AI SEO Acronyms May Lead To Scams & Spam

Google's John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating around the SEO space. John said on Bluesky, "The higher the urgency, and the stronger the push [...] Search Engine Roundtable

Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%

Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it "IVT." Google explained they have used AI for a long time, but they had some [...] Search Engine Roundtable

Google Explains Why They Need To Control Their Ranking Signals via @sejournal, @martinibuster

Gary Illyes confirmed that external signals like social shares are not used as a ranking signal because they are out of Google's control. Search Engine Journal

NEW Call it whatever you want – just don’t call it ‘Answer Engine’

Forget the abbreviation. Your job is still to earn presence and trust in conversational engine results, then make sure that presence pays. Search Engine Land

Google Rolls Out ‘Preferred Sources’ For Top Stories In Search via @sejournal, @MattGSouthern

Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. Search Engine Journal

Google boosts iOS App campaigns with new formats, AI tools

Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy. Search Engine Land

Microsoft: SEOs Need To Study Clicks To Conversions From AI Search

Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have "limited visibility" into the conversions after the click from AI search and it is up to the SEO [...] Search Engine Roundtable

Google Top Stories Preferred Sources Is Live In US & India

Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for [...] Search Engine Roundtable

Site architecture: Creating a website structure that ranks

A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site for SEO success, from navigation to internal linking. Search Engine Land

How we’re using AI in new ways to fight invalid traffic

An overview of our latest efforts to provide even better protections against invalid ad traffic by using AI. Inside Adwords