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The Search Herald

Only the most important SEO news

VOL. XI, No. 3803 - Archive
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Google Ads MCC takeover attacks are rising – here’s how the phishing scams work

The phishing attacks have left agencies and advertisers scrambling as entire client accounts and budgets fall out of their control. Search Engine Land

NEW Google Local Pack Links To Places Tab With Pagination Bug

The Google local pack within the Google Search results changes, I think. When you click on the "More businesses" button at the bottom of the local pack, you aren't taken into Google Maps [...] Search Engine Roundtable

NEW Daily Search Forum Recap: November 26, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

NEW Google Ads overview tab now supports custom views

Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics. Search Engine Land

ChatGPT, Perplexity push deeper into AI shopping

ChatGPT and Perplexity roll out AI shopping tools that promise smarter product discovery, personalized picks, and quicker paths to purchase. Search Engine Land

Google Local Service Ads Tests Removing More Results Button

Google is testing removing the "more" results button for Local Service Ads within the web search results. Instead, you are given the option to expand the results to 8 in total but not click [...] Search Engine Roundtable

Google Business Profiles adds scheduling and multi-location publishing to Google Posts

This should make managing your Google Posts on your local Google Business Profile easier. Search Engine Land

Canonicalization and SEO: A guide for 2026

Learn how to manage duplicate content, streamline indexing, improve crawl efficiency, and more with these canonicalization best practices. Search Engine Land

Google's Gary Illyes On AI Search: The Change Is Hard To Accept

Gary Illyes from Google said that even for him "the change is hard to accept" when it comes to how search is changing and evolving with the new AI features. He said this in response to an [...] Search Engine Roundtable

NEW Google's John Mueller Jokes On Future GEO-Detox SEO Billable Work

Google's John Mueller made a joke about how next year, SEO companies will be offering GEO-Detox services as a billable line item after many of the SEO companies already billed their clients for GEO [...] Search Engine Roundtable

NEW Gemini 3 now used for some queries in AI Mode

This is only live for Google AI Pro & Ultra subscribers in the U.S. Search Engine Land

Microsoft Advertising Mobile App To Be Retired

Microsoft sent emails to some advertising announcing the retirement of the Microsoft Advertising mobile app. The app will stop working as of January 2026 and will be removed from the app store this [...] Search Engine Roundtable

NEW Mueller: Background Video Loading Unlikely To Affect SEO via @sejournal, @MattGSouthern

Google's John Mueller says he doesn’t expect a noticeable SEO impact from a 100MB video that loads in the background after page content and images. Search Engine Journal

Google and AI slop are ruining Thanksgiving for food bloggers

Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe cooking tips. Search Engine Land

3 GEO experiments you should try this year

Most AI-generated brand descriptions are still wrong. See how small, reversible tests can reveal what LLMs understand about your content. Search Engine Land