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Google December 2025 core update rolling out now
This was the third core update of 2025 and fourth confirmed Google update in 2025.
Search Engine Land
Google Search Still Working On New Core Update; Update Should Be Soon
Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will [...]
Search Engine Roundtable
Google Releases December 2025 Core Update via @sejournal, @MattGSouthern
Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.
Search Engine Journal
Google December 2025 Core Update Is Rolling Out - You Surprised?
Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a [...]
Search Engine Roundtable
Supporting the web with new features and partnerships
We are announcing new tools and partnerships to help connect you with your favorite sources and explore the web.
LinkedIn rolls out tools to make B2B brand advertising more predictable and personal
LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales.
Search Engine Land
Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data
14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript.
Yesterday, at the Search [...]
Search Engine Roundtable
NEW What 15 years in enterprise SEO taught me about people, power, and progress
SEO careers stall more from people and process than algorithms. Learn the skills that build influence and long-term enterprise success.
Search Engine Land
NEW Google On AI Max Inferred Intent vs Raw Text
Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny [...]
Search Engine Roundtable
Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern
Google updated its core updates documentation to say smaller core updates happen on an ongoing basis, so sites can improve without waiting for named updates.
Search Engine Journal
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands
The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels.
Search Engine Land
NEW Google Maps Share Button Drops X For Reddit & Facebook
Google Maps is updating its share buttons by removing the options to share on X and adding the options to share on Reddit and Facebook.
Search Engine Roundtable
NEW How breakthrough TV ads trigger search spikes and conversions
Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior.
Search Engine Land
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within Google Search.
Search Engine Land
NEW Bringing state-of-the-art Gemini translation capabilities to Google Translate
We’re bringing Gemini’s state-of-the-art translation model to Google Translate for text, and more new features.