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The Search Herald

Only the most important SEO news

VOL. XI, No. 3831 - Archive
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NEW Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility

Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named Does Duplicate Content Hurt SEO and AI Search Visibility? The short answer is yes, and the long answer [...] Search Engine Roundtable

Why Google is deleting reviews at record levels

Reviews are disappearing faster as moderation systems, industry risk, and geography shape which reviews stay visible. Search Engine Land

Google Search Traffic To News Publishers Drops From 51% To 27%

Google Search has been sending 25 percentage points less traffic to news publishers over the past two years, according to the folks over at Newzdash. In 2023, Google Web Search made up over 51% of [...] Search Engine Roundtable

NEW Google lowers audience size limits across Ads

The audience list reduction to 100 users makes it easier for advertisers of all sizes to use remarketing and customer list. Search Engine Land

Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals

Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, [...] Search Engine Roundtable

Google Pushes Timeline For Gemini Replacing Assistant Into 2026

Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini will not be replacing Google Assistant by the end of 2025. He wrote, "We're adjusting our [...] Search Engine Roundtable

60 of our biggest AI announcements in 2025

Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products. Inside Search

Google expands Performance Max channel reporting to MCCs

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs across channels. Search Engine Land

NEW OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships

OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for advertisers while reshaping digital marketing. Search Engine Land

Daily Search Forum Recap: December 23, 2025

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Report: Google Deleting Local Reviews More Than Ever

GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple countries and showed that review deletions have increased significantly over the year, compared to [...] Search Engine Roundtable

Google Search Bar Tests Teases For AI Mode With Animation In Box

Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to search deeper with AI Mode. Google is putting in the search box, "Research a topic," [...] Search Engine Roundtable

Google December 2025 Core Update Volatility On Saturday - December 20

As you all know, Google announced the Google December 2025 core update on Thursday afternoon, December 11th, we saw some significant volatility hit early on December 13th and then it seemed to cool a [...] Search Engine Roundtable

The complete guide to SEO breadcrumbs

Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema markup, and implementation tips to boost visibility. Search Engine Land

How to build search visibility before demand exists

Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support early authority building. Search Engine Land