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Only the most important SEO news
New ways to plan travel with AI in Search
Plan your trip from start to finish with new AI features in Search. Use AI to get help with itineraries, finding flight deals and booking reservations.
Google Search with Gemini 3: Our most intelligent search yet
Learn more about Gemini 3 and how it’s upgrading Google Search and AI Mode.
Semrush To Be Acquired By Adobe
Semrush will be acquired by Adobe, the two companies announced today. "Adobe and Semrush announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a [...]
Search Engine Roundtable
NEW SEO Community Reacts To Adobe’s Semrush Acquisition via @sejournal, @martinibuster
Adobe's purchase of Semrush signals the growing importance of SEO platforms as digital marketing struggles with AI-driven uncertainty.
Search Engine Journal
SEO’s future isn’t content. It’s governance
GEO is not about hacks. It’s about whether SEO leaders can drive ontology and consistency across the enterprise before someone else does.
Search Engine Land
Adding context to your Search Console data with custom annotations
We're always looking for new ways to help you understand your data and make smarter decisions when it comes
to Google Search. That's why we're happy to announce a new feature within the Search [...]
Google Webmaster Central
NEW Google Tests Gray Shaded Search Ads & Local Pack
Google is testing shading the background color behind the search ads, sponsored results, and the local pack in the Google Search results. I do like that Google is testing differentiating the [...]
Search Engine Roundtable
NEW AI search & the shift towards inauthenticity & commercial interests
Google’s AI shift risks favoring big brands and reducing content diversity. Learn how AI search, PMAX, and ads may reshape innovation—and what creators can do next.
Search Engine Land
Server Security Scanner Vulnerability Affects Up To 56M Sites via @sejournal, @martinibuster
Up to 56 million websites could be affected by unpatched versions of Imunify360 AV that allow full server takeover.
Search Engine Journal
Google Testing Old Search Design - Or Is It A Bug?
There have been several complaints over the past week about Google showing searchers its old Google Search design. Some of those search results seem to lead to a broken interface, while others just [...]
Search Engine Roundtable
Google Ads Tests Share Icon On Ads
Google Ads is testing a share icon and button for hotel ads in the Google search results. When you click on the share icon, it lets you share the result with a friend.
Search Engine Roundtable
Balance AI efficiency with human quality for SEO wins
AI tools promise faster workflows and smarter insights, but they also create blind spots. Learn how to mitigate the risks without losing efficiency.
Search Engine Land
Google AI Mode Adds Travel AI Features: Agentic Booking & Research
Google added new features to AI Mode including agentic booking for travel and Canvas for helping you build your vacation.
The agentic booking works with dinner reservations and Google previewed [...]
Search Engine Roundtable
Quotes From Google, Microsoft & Perplexity On GEO Rush
Business Insider interviewed both SEOs and representatives from Google, Microsoft, and Perplexity on what it calls the "GEO rush." The rush for SEO companies or other companies to sell GEO [...]
Search Engine Roundtable
NEW Introducing Nano Banana Pro
Nano Banana Pro is our new image generation and editing model from Google DeepMind.