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The Search Herald

Only the most important SEO news

VOL. XI, No. 3844 - Archive
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NEW Google Hiring AI Answers & Search Quality Software Engineer

Google posted a new job listing looking to hire a new Senior Software Engineer, Search, AI Answers Quality. The job post says "Help the AI Answers Quality team deliver AI Overviews to users' [...] Search Engine Roundtable

Google Ads upgrades Creator Partnerships with search and management tools

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube creators at scale. Search Engine Land

A 90-day SEO playbook for AI-driven search visibility

Answer-first content, structured data, and authority signals shape AI-driven search. This 90-day plan explains how to put them into practice. Search Engine Land

NEW Daily Search Forum Recap: January 6, 2026

Here is a recap of what happened in the search forums today... Search Engine Roundtable

Google Ads adds shortcut button to Change history

Google Ads added a Change history shortcut that lets advertisers jump directly to affected campaigns and ad groups. Search Engine Land

December Core Update: More Brands Win “Best Of” Queries via @sejournal, @MattGSouthern

Early analysis of Google's December core update points to gains for specialized sites over generalists. News publishers saw heavy volatility across surfaces. Search Engine Journal

How to earn brand mentions that drive LLM and SEO visibility

LLMs look beyond backlinks to context and co-occurrence. Here’s how brand mentions shape AI search rankings – and how to act on them. Search Engine Land

NEW Google to require separate product IDs for multi-channel items

Google will require separate product IDs for online and in-store items from March forcing retailers to split multi-channel products that differ by price or availability. Search Engine Land

NEW Google Added LLMs.txt To It's Web Sites For Other Reasons Than Discovery

A month ago, Google added LLMs.txt files to many of its developer and documentation sites including the Search developer docs. As you know, Google pulled it off the Search developer docs within a day [...] Search Engine Roundtable

NEW Google’s Recommender System Breakthrough Detects Semantic Intent via @sejournal, @martinibuster

Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. Search Engine Journal

Daily Search Forum Recap: January 5, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Discover seems to show X posts way too often [...] Search Engine Roundtable

NEW Google to allow Prediction Markets ads under strict rules

Google will allow ads for federally regulated prediction markets in the U.S. starting January 21st, opening Google Ads to a previously restricted categories. Search Engine Land

NEW Help us shape SMX Advanced 2026. You could win an All Access pass!

Tell us what you want to learn about and who you want to hear from at SMX Advanced taking place June 3-5 at the Westin Boston Seaport. Search Engine Land

NEW Microsoft Bing Tests New Home Page Design Promoting Copilot

Microsoft Bing is testing a new home page design where it promotes its AI-powered search and answer engine, Copilot. It seems to be a limited test and is not fully live yet, but it is a big change to [...] Search Engine Roundtable

NEW Google Practice Problems Structured Data Help Documentation Removed

Last November, Google announced it was dropping support for a number of structured data types and search features. One of those was practice problem structured data types, and now, Google has removed [...] Search Engine Roundtable