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Google Confirms Links Are Not That Important via @sejournal, @martinibuster
Google's Gary Illyes said that Google needs very few links, confirming that we're closer to a post-links algorithm
Search Engine Journal
NEW What does Google want from SEOs? What is the future of PPC?
Don't miss your once-a-year opportunity to attend the only conference designed for advanced search marketers.
Search Engine Land
Google: We Have Taken Action On Some Parasite SEO In Recent Update
Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update.
He was [...]
Search Engine Roundtable
Google Chrome IP masking could radically impact search advertising
Google's plan for IP protection would give them a monopoly on location data and drive up costs for advertisers.
Search Engine Land
Google DeepMind RecurrentGemma Beats Transformer Models via @sejournal, @martinibuster
Google DeepMind researchers invent a high performance alternative to transformer models that uses less computing resources
Search Engine Journal
How to fix a huge traffic drop after rebranding
Bounce back from a post-rebrand slump and regain branded and non-branded traffic through technical SEO, affiliate promotions and more.
Search Engine Land
Google Explains A Weird Domain Migration Outcome via @sejournal, @martinibuster
Google's John Mueller offered his insight into the extraordinary outcome of why three similar domain name migrations
Search Engine Journal
NEW Google Warns Of “New Reality” As Search Engine Stumbles via @sejournal, @MattGSouthern
Google warns of "new reality" amid search struggles, accelerates timelines, while critics allege prioritizing revenue over quality.
Search Engine Journal
Google: We Need Very Few Links To Rank Pages; Links Are Less Important
Gary Illyes from Google spoke at the SERP Conf on Friday and he said what he said numerous times before, that Google values links a lot less today than it did in the past. He added that Google Search [...]
Search Engine Roundtable
Forbes Blocks Its Coupon Directory Before Google Enforces The Site Reputation Abuse Policy
Forbes has blocked its coupons section of its web site at forbes.com/coupons using an x-robots-tag: noindex directive prior to Google enforcing the upcoming site reputation abuse policy. As a [...]
Search Engine Roundtable
NEW Bing Tests Lock Icon In New Search Snippet Location
Microsoft is testing moving the lock icon in the Bing Search results snippets from the left of the URL to the right of the URL.
Well, most of the time you don't even see a lock but when Bing is [...]
Search Engine Roundtable
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Search Engine Land
NEW Google Revised The Favicon Documentation via @sejournal, @martinibuster
Google revised their favicon documentation with new wording that makes it easier to understand
Search Engine Journal
NEW Google Ads Established In Extensions
Google is testing placing the year the company was established on Google Ads. The ads have "established in" next to the ad description, so these seem to be ad extensions on the ads.
Search Engine Roundtable
Google Tests Discussion and Forums Questions With Answers Box
Google is testing showing answers in the Discussions and Forums section within the search results. Google will show the question and then add a shaded box with one of the selected answers under the [...]
Search Engine Roundtable