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Google Confirms You Can’t Add EEAT To Your Web Pages via @sejournal, @martinibuster
Google's John Mueller said that EEAT isn't something that SEOs can add to websites
Search Engine Journal
LLMs are driving referral traffic – but what about engagement?
AI-driven referrals are surging, but user behavior is shifting. Learn what this means for website traffic and brand visibility.
Search Engine Land
Indexing and SEO: 9 steps to get your content indexed by Google and Bing
No indexing = no visibility. Follow these steps to get your content indexed and boost your presence in search results.
Search Engine Land
Google Cautions SEOs & Creators About Filler Content via @sejournal, @martinibuster
Google's John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality
Search Engine Journal
Google Local Service Ads Advertisers Console Down All Day
Google's Local Service Ads advertiser console, where advertisers go to manage their LSAs, has been inaccessible for many advertisers since this morning.
Google has not yet confirmed the issue but I [...]
Search Engine Roundtable
Google On Negative Authorship Signal And Mini-Site Reputation via @sejournal, @martinibuster
Google's Danny Sullivan used the metaphor of a mini-site to illustrate how Google might split the topical site reputation within a site
Search Engine Journal
Google partners with Roblox on video ads
The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences.
Search Engine Land
NEW Google AI Review Summaries Now In Local Knowledge Panels
Last November, Google began using AI to generate review summaries in Google Maps. Well, now they seem to be showing up in the local knowledge panels on the right side of the Google Search results [...]
Search Engine Roundtable
Google Ads Display Keywords: Everything you need to know
Learn how Google matches your display keywords, how they function for content and audience targeting, and best practices.
Search Engine Land
Google To Allow Double Serving Ads In Different Ad Locations On Same Page
Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as [...]
Search Engine Roundtable
Google Explains SEO Impact Of Adding New Topics via @sejournal, @martinibuster
Google's Danny Sullivan explained what to expect, from an SEO perspective, when a site starts publishing on a completely new topic
Search Engine Journal
Data Shows Google AIO Is Citing Deeper Into Websites via @sejournal, @martinibuster
Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed
Search Engine Journal
Microsoft Bing Copilot Search Now Live
In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled out, [...]
Search Engine Roundtable
Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes via @sejournal, @MattGSouthern
JavaScript SEO problems can hurt search rankings, warns Google's Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing.
Search Engine Journal
NEW Do exact match domains have value in 2025?
Search engines favor authority and branding over keywords alone. Find out how to make your domain work for you.
Search Engine Land