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Only the most important SEO news
The latest AI news we announced in December
Here are Google’s latest AI updates from December 2025
The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing [...]
Search Engine Roundtable
NEW Google Algorithm Updates 2025 Infographics
Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past years where Google confirmed these updates.
Google rolled out only four confirmed updates in 2025, [...]
Search Engine Roundtable
Google's AI Frankenstein Recipes Are A Horror
Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes.
Adam [...]
Search Engine Roundtable
Microsoft Advertising With All Accounts Tab
Microsoft made a small update to the Microsoft Advertising console where there is now an "All accounts" tab. This lets you see all your accounts in one place with quick access to account [...]
Search Engine Roundtable
Google December 2025 Core Update Has Finished Rolling Out
Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete.
The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 [...]
Search Engine Roundtable
NEW Google Adds Help Page For Link Or QR Code To Request Reviews
Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR code with your customers. Now, it seems Google has added a new help page on how to use this feature.
Search Engine Roundtable
Google algorithm updates 2025 in review: 3 core updates and 1 spam update
Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.
Search Engine Land
Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Search Engine Land
Microsoft Advertising Adds Custom Columns For Advanced Reporting
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by [...]
Search Engine Roundtable
Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Search Engine Journal
Google's John Mueller Calls Some SEO Content - Digital Mulch
Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch."
He wrote, "And let's be honest'"most of that SEO content is just [...]
Search Engine Roundtable
Bing Tests Expanding People Also Ask
Microsoft Bing is testing loading more people also ask options as you click on them. This is something Google has done for a long time now, but now when you click on an option under the people also [...]
Search Engine Roundtable
Google Maps Hotel Results Drop Visit Website Button
Google has removed the visit website button from the first screen of the Google Maps hotel results. Instead, you first need to click on the "Check availability" to get to the visit website [...]
Search Engine Roundtable
NEW Google's New Year's Eve & New Year's Day Doodles
Google has posted the New Year's Eve Doodle and New Year's Day Doodle on the Google.com home page for when it is New Year's Eve for you and New Year's Day for you.
Search Engine Roundtable