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Search Engine Land
Bringing state-of-the-art Gemini translation capabilities to Google Translate
We’re bringing Gemini’s state-of-the-art translation model to Google Translate for text, and more new features.
Generate a digital version of yourself to virtually try on clothes
Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a new way to use our virtual try on tool: Now if you don’t have a full bod…
NEW How to build an effective content strategy for 2026
Adapt your content strategy for traditional search and emerging AI experiences through audience insight, originality, and structured content.
Search Engine Land
Google December 2025 Core Update Is Rolling Out - You Surprised?
Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a [...]
Search Engine Roundtable
Google December 2025 core update rolling out now
This was the third core update of 2025 and fourth confirmed Google update in 2025.
Search Engine Land
Google Releases December 2025 Core Update via @sejournal, @MattGSouthern
Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks.
Search Engine Journal
Doctor: Google’s AI Overview made up career-damaging claims about me
A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230?
Search Engine Land
NEW Cloudflare Report: Googlebot Tops AI Crawler Traffic via @sejournal, @MattGSouthern
Cloudflare's sixth annual Year in Review reveals how AI crawlers, security threats, and traffic patterns changed in 2025.
Search Engine Journal
You can now have more fluid and expressive conversations when you go Live with Search.
When you go Live with Search, you can have a back-and-forth voice conversation in AI Mode to get real-time help and quickly find relevant sites across the web. And now, …
Google December 2025 Core Update Intense Impact Early
Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it already has a significant impact on Google Search results.
The most noticeable day of the impact [...]
Search Engine Roundtable
Google On AI Max Inferred Intent vs Raw Text
Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny [...]
Search Engine Roundtable
Google Ads quietly unlocks Merchant Center videos for Performance Max
Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger product relevance, and scalable video performance.
Search Engine Land
NEW Google: Pre-Announcing Google Core Updates Isn't Possible
Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to Google Search, including core updates. He said, "having quality changes ready for a specific [...]
Search Engine Roundtable
How to use LLMs to humanize your content and scale your research
See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights.
Search Engine Land