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The Search Herald

Only the most important SEO news

VOL. XI, No. 3868 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster

New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content. Search Engine Journal

How to optimize for AI search: 12 proven LLM visibility tactics

A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now. Search Engine Land

Google AI Overviews follow up questions jump you directly to AI Mode

This will result in less traffic to your site and more traffic to Google's AI Mode. Plus, Gemini 3 is now powering all AI Overviews globally by default. Search Engine Land

Google Exploring Ways To Allow Sites To Opt Out Of AI Overviews & AI Mode

Google just announced it is looking into ways to allow websites to specifically opt out of Google using its content in the Search generative AI features such as AI Overviews and AI Mode. This comes [...] Search Engine Roundtable

NEW One Click Google Ads Performance Max Ad Previews

Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images. Search Engine Roundtable

The future of search visibility: What 6 SEO leaders predict for 2026

AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026. Search Engine Land

Our approach to website controls for Search AI features

Today, the UK’s Competition and Markets Authority (CMA) opened a consultation on potential new requirements for Google Search, including on the controls we provide to we… Inside Search

AI local visibility is up to 30x harder than ranking in Google: Report

Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility. Search Engine Land

NEW Google tests third-party endorsements in search ads

Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results. Search Engine Land

Why Search and Shopping ads stop scaling without demand

Search and shopping excel at closing, not creating. Learn how awareness, CRM, and upper-funnel media fuel future performance. Search Engine Land

Google Ads API v23 kicks off faster releases for 2026

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting. Search Engine Land

How to optimize video for AI-powered search

Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy. Search Engine Land

Bing Webmaster Tools AI Performance Report Beta

Bing is testing a new report within Bing Webmaster Tools named AI Performance. AI Performance shows you how many citations you are getting from Microsoft Copilot and partners. But while it shows you [...] Search Engine Roundtable