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The Search Herald

Only the most important SEO news

VOL. XI, No. 3819 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Bringing state-of-the-art Gemini translation capabilities to Google Translate

We’re bringing Gemini’s state-of-the-art translation model to Google Translate for text, and more new features. Inside Search

Google December 2025 core update rolling out now

This was the third core update of 2025 and fourth confirmed Google update in 2025. Search Engine Land

Generate a digital version of yourself to virtually try on clothes

Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a new way to use our virtual try on tool: Now if you don’t have a full bod… Inside Adwords

Google December 2025 Core Update Is Rolling Out - You Surprised?

Google officially announced the rollout of the December 2025 core update on Thursday at around 12:25 pm ET. This core update is expected to take about 3 weeks to roll out. Google said this "is a [...] Search Engine Roundtable

Google Releases December 2025 Core Update via @sejournal, @MattGSouthern

Google has released the December 2025 core update, its third of the year. The rollout began December 11 and may take up to three weeks. Search Engine Journal

NEW Doctor: Google’s AI Overview made up career-damaging claims about me

A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being suspended. Is Google AI protected by Section 230? Search Engine Land

Supporting the web with new features and partnerships

We are announcing new tools and partnerships to help connect you with your favorite sources and explore the web. Inside Search

LinkedIn rolls out tools to make B2B brand advertising more predictable and personal

LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, personalized messaging, and AI-powered creative that scales. Search Engine Land

Google Search Still Working On New Core Update; Update Should Be Soon

Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is still working on the next core update. This update should be out soon, but it is unclear if it will [...] Search Engine Roundtable

Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data

14 months ago, Google updated its documentation around its shopping related structured data warning not to generate your structured data dynamically through JavaScript. Yesterday, at the Search [...] Search Engine Roundtable

NEW Google On AI Max Inferred Intent vs Raw Text

Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match keywords and then claim credit for the conversions and revenue." And then Google's Ad Liaison, Ginny [...] Search Engine Roundtable

How to use LLMs to humanize your content and scale your research

See how working with LLMs can make your content more human by turning customer, expert, and competitor data into usable insights. Search Engine Land

NEW How breakthrough TV ads trigger search spikes and conversions

Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, attention, and user behavior. Search Engine Land

Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands

The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, reshaping how content gets recommended on Reels. Search Engine Land