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Search Engine Land
How to optimize for AI search: 12 proven LLM visibility tactics
A roundtable of SEO’s most trusted voices explains how LLMs really surface brands, why shortcuts fail, and what's working now.
Search Engine Land
Google tests third-party endorsements in search ads
Google is testing 3rd party endorsements in Search ads, adding publisher logos and quotes to introduce external validation into paid results.
Search Engine Land
Google’s SAGE Agentic AI Research: What It Means For SEO via @sejournal, @martinibuster
New research paper about creating a dataset for training deep research AI agents (SAGE) also provides SEO insights for content.
Search Engine Journal
One Click Google Ads Performance Max Ad Previews
Google Ads has this new way to preview your Performance Max campaign ads, with one click. Now you can easily preview your PMax asset group ads from the table by clicking on the images.
Search Engine Roundtable
AI local visibility is up to 30x harder than ranking in Google: Report
Data shows AI assistants recommend only 1% to 11% of locations, revealing a massive gap between Google rankings and AI visibility.
Search Engine Land
Google Ads API v23 kicks off faster releases for 2026
Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular reporting.
Search Engine Land
7 custom GPT ideas to automate SEO workflows
How custom GPTs can be used in SEO, with example prompts for planning, analysis, reporting, and technical work.
Search Engine Land
How to find great writers (and other content marketing struggles)
You get what you pay for in content. Here’s how to find great writers in 2026, from job boards to LinkedIn and beyond.
Search Engine Land
When search performance improves but pipeline doesn’t
Strong rankings and traffic can mask post-click breakdowns. These breakpoints show where intent, conversion, and measurement fail.
Search Engine Land
Google Ads API Version 23 Now Available
Google has released version 23 of the Google Ads API, this is a major release with dozens of updates. Updates include Performance Max reporting data with Ad Network type breakdown, more incentives, [...]
Search Engine Roundtable
What 2 million LLM sessions reveal about AI discovery
From finance to SaaS, different LLMs win different jobs, which is why a single-platform AI strategy won’t work in 2026.
Search Engine Land
Google Business Profiles Review Appeals No Longer Delayed
Before the December holidays, Google posted a notice that review appeals for Google Business Profiles were delayed. Well, Google just removed the notice, which likely means the extended delays for [...]
Search Engine Roundtable
Google Search Adds Preferred Sources Help Docs
Several weeks after Google rolled out support for Preferred Sources globally, Google added official help documentation for site owners to use to help them understand what it is all about and how to [...]
Search Engine Roundtable
Google Search Ranking Volatility Super Heated January 29 & 30
January has been an insane month with Google Search ranking volatility, and I guess it is no surprise to see the most heated time right now, as we end the month.
I am seeing a significant spike in [...]
Search Engine Roundtable