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The Search Herald

Only the most important SEO news

VOL. XI, No. 3812 - Archive
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NEW The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW 15 examples of what Gemini 3 can do

Learn how Gemini 3, Google’s latest model, can help you learn anything, build anything and plan anything. Inside Search

Google Adds LLMs.txt To Search Developer Docs Portal

Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be useless, and you probably should noindex it if you do use it. Well, Google itself uploaded an [...] Search Engine Roundtable

Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary

This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now blending AI Mode directly into AI Overviews. Google's home page search bar added a new upload feature to [...] Search Engine Roundtable

What is off-page optimization?

Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, reputation and visibility across platforms. Search Engine Land

Google Ads Learn More Button At Top Right

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface. This button, in this example, shows the text "Learn more." Search Engine Roundtable

NEW Nils Rooijmans speaks on when ignoring Google emails can cost you

PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as routine noise led to zero conversions and plummeting traffic. Search Engine Land

Google Search Console tests “AI-powered configuration” to create dynamic reports

You can type what data you want to see on a report and Google will instantly create it for you. Search Engine Land

Google Search Console Performance Report Tests AI Powered Configurator

Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant reports based on your natural language questions. So basically Ads and Analytics Advisor but for [...] Search Engine Roundtable

Year in Search 2025: What and how we searched this year

Learn more about Google’s Year in Search, which explores search trends from 2025. Inside Search

Google’s ad tech fixes face EU market test

Google’s proposed fixes now face an EU “market test” to see if they genuinely restore competition in ad tech. Search Engine Land

Ecommerce PPC: 4 takeaways that shape how campaigns perform

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions. Search Engine Land

Google Search Console Average Impression Increased For Many

If you look at some of the profiles/sites in your Google Search Console performance reports, you may notice a significant increase in the average position being reported. This happened when Google [...] Search Engine Roundtable

Google Search Console Performance Reports & Page Indexing Delayed Again

I know, we just reported the page indexing report within Google Search Console is very delayed, about two weeks. Well, it is still delayed two weeks, I thought it would catch up by now, but it only [...] Search Engine Roundtable

Why every AI search study tells a different story

Industry studies offer conflicting takes on AI search. See why the data diverges and how to evaluate the impact on your site and segment. Search Engine Land