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The Search Herald

Only the most important SEO news

VOL. X, No. 3564 - Archive
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Google Confirms You Can’t Add EEAT To Your Web Pages via @sejournal, @martinibuster

Google's John Mueller said that EEAT isn't something that SEOs can add to websites Search Engine Journal

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Well, it seems to be official now. Starting April 14, 2025 Google will update its Unfair advantage policy to say it is allowed to show the same ad, from the same company, going to the same page, as [...] Search Engine Roundtable

NEW Google partners with Roblox on video ads

The new ad partnership creates access to Roblox's 85 million daily users through rewarded video ads, allowing brands to reach Gen Z audiences. Search Engine Land

NEW Google On Scaled Content: “It’s Going To Be An Issue” via @sejournal, @martinibuster

Google's Danny Sullivan says it doesn't matter how the content is scaled: "It's going to be an issue." Search Engine Journal

Google Cautions SEOs & Creators About Filler Content via @sejournal, @martinibuster

Google's John Mueller cited the newly updated Quality Rater Guidelines when affirming that filler content is problematic for page quality Search Engine Journal

NEW Data Shows Google AIO Is Citing Deeper Into Websites via @sejournal, @martinibuster

Google AIO trends are making it increasingly important to keep older content relevant, fresh, and indexed Search Engine Journal

Google’s Martin Splitt Reveals 3 JavaScript SEO Mistakes & Fixes via @sejournal, @MattGSouthern

JavaScript SEO problems can hurt search rankings, warns Google's Martin Splitt. Learn how error pages, geolocation requests, and rendered HTML issues impact indexing. Search Engine Journal

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Google confirmed it is fixing a bug where old, fake and previously removed reviews are resurfacing in your Google Business Profiles. It is unclear how many Business Profiles are impacted by this, but [...] Search Engine Roundtable

NEW Google Ranking Reddit AI Translated Pages Too Well

It appears that Google is letting Reddit's AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility, but AI [...] Search Engine Roundtable

Pagination and SEO: What you need to know in 2025

Learn how search engines handle paginated content, plus tips to prevent indexing issues and boost crawl efficiency. Search Engine Land

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Google is reportedly going to pay $100 million to settle a 14-year-old class action case for allegedly having its Google Ads (as then known, AdWords) serve ads outside of the geographic regions the [...] Search Engine Roundtable

Google Says They Launch Thousands Of Updates Every Year via @sejournal, @martinibuster

Google's John Mueller confirmed at Search Central Live NYC that they launch nearly 5,000 updates every year Search Engine Journal

NEW Google’s Martin Splitt: JavaScript-Loaded Images Can Be Indexed via @sejournal, @MattGSouthern

JavaScript-loaded images can be indexed, Google's Martin Splitt confirms. Learn common indexing issues and best practices to ensure your JS images appear in search. Search Engine Journal

NEW Immersive ads are expanding, starting with a new partnership between Ad Manager and Roblox.

Today we’re announcing the expansion of Immersive Ads to more publishers across AdMob and Ad Manager, in addition to a partnership with Roblox. Immersive Ads allow publi… Inside Adwords

The next wave of search: AI Mode, deep research and beyond

Discover how deep research and agentic AI models are transforming search and the way users find information. Search Engine Land