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The Search Herald

Only the most important SEO news

VOL. XI, No. 3781 - Archive
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Holiday 100: The gifts everyone’s searching for

Shop this year’s top trends and gifts for everyone on your list. Inside Adwords

The New Google Search Ad Layout Is Causing Accidentally Clicks

A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label that groups numerous ads under that one label, and then sticks a "Hide sponsored results" [...] Search Engine Roundtable

NEW Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster

Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. Search Engine Journal

Google Local Services Ads vs. Search Ads: Which drives better local leads?

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Search Engine Land

NEW Social and UGC: The trust engines powering search everywhere

Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives visibility across every search surface. Search Engine Land

NEW Aja Frost on AI search, content strategy, and AEO success metrics

HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new success metric for brands in the AEO era. Search Engine Land

Google Discusses Digital PR Impact On AI Recommendations via @sejournal, @martinibuster

Google says AI surfaces businesses the same way people do, by checking what others recommend online. Search Engine Journal

Google PSA: Verify Your Hosted Cloud Provider Host In Search Console

Google's John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name of cloud providers they are using to host images, videos, and other content. Specifically, you [...] Search Engine Roundtable

NEW GEO startup Lorelight shuts down: ‘The problem didn’t need solving’

Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct. Search Engine Land

NEW 5 Google Ads tactics to drop in 2026

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize next year. Search Engine Land

Want to write for Search Engine Land?

Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics to share insights with millions of marketers. Search Engine Land

7 focus areas as AI transforms search and the customer journey in 2026

AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how to stay visible everywhere. Search Engine Land

NEW Google Merchant Center Smart Cropping - You Can Opt Out

Did you know that Google Merchant Center will automatically crop your product images in Google Shopping if it thinks it will look better in Google Search? Did you know that you can also opt out of [...] Search Engine Roundtable

Publishers Say Google Used Their Data to Cheat Them, Raptive Lawsuit

Raptive, an advertising-sales company representing thousands of websites (content publishers), filed a 93-page complaint against Google in the U.S. District Court for the Southern District of New [...] Search Engine Roundtable

Google & Bing Are Indexing Grokipedia - AI Generated Wikipedia / Encyclopedia

Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated pages, and both Google and Bing have already indexed hundreds, if not thousands, of those [...] Search Engine Roundtable