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The Search Herald

Only the most important SEO news

VOL. XI, No. 3757 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

New: Google Business Profile Report Negative Review Extortion Scams

Google has published a new help document on the topic of Google Business Profile negative review extortion scams. The document explains what they are, how to report the scam, what to expect and more [...] Search Engine Roundtable

GA4 Surge In Organic Search Traffic But Search Console Flat

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it [...] Search Engine Roundtable

Google Search Ranking Volatility Heats Up October 7th & 8th

While I was offline, it seems the chatter within the SEO industry spiked around the topic of search ranking volatility. It is harder to confirm the volatility, now with the tools recalibrating, but [...] Search Engine Roundtable

New Google Business Profiles Insights

Google seems to be testing a new Insights feature for Google Business Profiles. The new insights section shows you profile suggestions, like tips on getting more reviews, what to update on your [...] Search Engine Roundtable

Researchers fooled AI models with fake dates to boost visibility

Add a fake 2025 date, increase your AI visibility. A new study shows ChatGPT and rivals reward recency over relevance. Search Engine Land

Teaming up with LA28, Team USA and NBCUniversal for the LA28 Olympic and Paralympic Games

We’re announcing a partnership with LA28, Team USA, and NBCUniversal ahead of the Winter and Summer Olympic and Paralympic Games. Inside Search

Google Try On Adds Shoes & Expands To Australia, Canada and Japan

Google upgraded the Try On feature to now support shoes, in addition to other forms of clothing. Plus, Try on will soon also work in Australia, Canada and Japan, Google announced. Search Engine Roundtable

Google open-sources ads API MCP server for AI developers

This change will allow AI applications to access and analyze Google Ads data through natural language for the first time. Search Engine Land

How different AI engines generate and cite answers

See how ChatGPT, Perplexity, Gemini, Claude, and DeepSeek differ in data sources, live web use, citation rules, and more. Search Engine Land

Forget the Great Decoupling – SEO’s Great Normalization has begun

The chase for empty traffic is over. SEO success now depends on intent-driven content, grounded visibility, and proof of business value. Search Engine Land

Semantic SEO: How to optimize for meaning over keywords

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Search Engine Land

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to "gets answers straight from your spoken query without having to convert it to [...] Search Engine Roundtable

Microsoft Ads Posts On How To Optimize For AI Search Answers

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it [...] Search Engine Roundtable

Google Ads now flags low-quality images

Google Ads adds image quality recommendations to help advertisers improve creative performance and engagement across its ad surfaces. Search Engine Land