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The Search Herald

Only the most important SEO news

VOL. XI, No. 3859 - Archive
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10 salary negotiation tips for search marketers

Marketing roles lack clear salary standards. These tips help you assess your value, benchmark pay, and negotiate with confidence. Search Engine Land

NEW Google Search Ranking Volatility Heated Again January 21

Last week,I reported on January 15th of a Google Search ranking update with a lot of heated volatility. Truth is, it went through the weekend, but now it is spiking back up again as of yesterday and [...] Search Engine Roundtable

NEW How Recommender Systems Like Google Discover May Work via @sejournal, @martinibuster

An explainer of how recommender systems like Google Discover may work according to a classic research paper. Search Engine Journal

SEO in 2026: What will stay the same

Hype cycles come and go. But real SEO gains still depend on trust, crawlable data, and meeting user needs — not chasing the latest novelty. Search Engine Land

Inside SearchGuard: How Google detects bots and what the SerpAPI lawsuit reveals

We fully decrypted SearchGuard, the anti-bot system protecting Google Search. Here's exactly how Google tells humans and bots apart. Search Engine Land

NEW Google Ads Still Not Coming To Gemini (Post ChatGPT Ads Announcement)

Demis Hassabis, Google DeepMind CEO, said at the World Economic Forum in Davos, Switzerland, that Google does not have "any plans" to bring ads to Gemini. This comes even after OpenAI [...] Search Engine Roundtable

NEW Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support

Consulting hours become donations as a well-known SEO turns outrage over ICE raids into rapid financial support for impacted families. Search Engine Land

Head Of WordPress AI Team Explains SEO For AI Agents via @sejournal, @martinibuster

James LePage, co-lead of the WordPress AI team, explains how SEO applies to AI agent content consumption. Search Engine Journal

Perplexity AI Interview Explains How AI Search Works via @sejournal, @martinibuster

Interview with Perplexity AI offers insights into what makes AI answer engines different from regular search Search Engine Journal

Why LLM-only pages aren’t the answer to AI search

Creating pages only machines will see won’t improve AI search visibility. Data shows standard SEO fundamentals still drive AI citations. Search Engine Land

Organic search traffic is down 2.5% YoY, new data shows

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 to 10,000 sites. Search Engine Land

Google Shopping API cutoff looms, putting ad delivery at risk

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether. Search Engine Land

Some Google AI Overviews now use Gemini 3 Pro

Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries Gemini 3 Pro is used for AI Overview. This was previously announced for AI Mode [...] Search Engine Land

NEW Google rules out ads in Gemini — for now

Google’s repeated stance against ads in Gemini suggests conversational AI monetization will remain limited — and cautious — for now. Search Engine Land

Google’s Mueller: Free Subdomain Hosting Makes SEO Harder via @sejournal, @MattGSouthern

Google's John Mueller explains why free subdomain hosting services attract spam and make it harder for legitimate sites to gain search visibility. Search Engine Journal