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The Search Herald

Only the most important SEO news

VOL. XI, No. 3758 - Archive
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The latest jobs in search marketing

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. Search Engine Land

NEW Programming Note: Offline For Simchat Torah On Tuesday & Wednesday

This is a programming note that Tuesday and Wednesday are Simchat Torah and I will be offline the next two days. I will be offline on Tuesday and Wednesday, October 14th and October 15th. Search Engine Roundtable

NEW Daily Search Forum Recap: October 13, 2025

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google local results without the call button... Search Engine Roundtable

NEW Google's Robby Stein On AI Not Replacing Search, AI Within Search, SEO For AI

Lenny Rachitsky interviewed Robby Stein, VP of Product at Google, who we cited here numerous times over the past couple of years. The interview covers how AI is not replacing search, search is not [...] Search Engine Roundtable

New: Google Business Profile Report Negative Review Extortion Scams

Google has published a new help document on the topic of Google Business Profile negative review extortion scams. The document explains what they are, how to report the scam, what to expect and more [...] Search Engine Roundtable

Google Quietly Signals NotebookLM Ignores Robots.txt via @sejournal, @martinibuster

Google quietly signals that NotebookLM will not obey the robots.txt protocol. This how to block it. Search Engine Journal

GA4 Surge In Organic Search Traffic But Search Console Flat

There are a nice number of reports of GA4, Google Analytics, showing a huge surge in organic search traffic over the past couple of days, but Google Search Console is not showing any increase, it [...] Search Engine Roundtable

Semantic SEO: How to optimize for meaning over keywords

Semantic SEO helps search engines understand context. Learn how to use entities, topics, and intent to build richer content that ranks higher. Search Engine Land

Google Lighthouse 13 Launches With Insight-Based Audits via @sejournal, @MattGSouthern

Google's Lighthouse 13 replaces many legacy audits with insights aligned to Chrome DevTools, removes outdated checks, and keeps performance scoring unchanged. Search Engine Journal

NEW Google Search gets Nano Banana in Google Lens

This is Google's latest image generation technology from within Gemini - now available in Search. Search Engine Land

NEW Nano Banana is coming to Google Search, NotebookLM and Photos.

Google is bringing AI image editing with Nano Banana to Search, NotebookLM and Photos. Inside Search

NEW Google Ads Officially Launches Grouped Ad Label For Search Ads

Google has officially launched the new grouped sponsored label in the search results. This is where Google groups multiple ads under one larger sponsored label, and then places a "hide" [...] Search Engine Roundtable

NEW Google rolls out new global ‘Sponsored results’ ad label

The new global ad labeling could reshape how users see and interact with sponsored results, effecting CTR, on Google Search. Search Engine Land

Google Voice Search Now Powered By Speech-to-Retrieval (S2R)

Google has updated its Voice Search models to be powered by Speech-to-Retrieval (S2R). Google said this allows it to "gets answers straight from your spoken query without having to convert it to [...] Search Engine Roundtable

Microsoft Ads Posts On How To Optimize For AI Search Answers

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the Microsoft Advertising blog and not on the Bing Search blog, because (a) it [...] Search Engine Roundtable