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New tech and tools for retailers to succeed in an agentic shopping era
An overview of Google’s new open standard for agentic commerce and AI tools to help retailers connect with shoppers and drive sales.
Google launches Universal Commerce Protocol for agent-led shopping
Google’s new open commerce standard aims to reduce cart abandonment and enable agent-led buying across Search, Gemini, and retailer systems.
Search Engine Land
Google AI Overviews are tested and removed based on engagement
Google tracks how users behave and only shows AI Overviews in Search when they actually add value, said Google VP Robby Stein.
Search Engine Land
News publishers expect search traffic to drop 43% by 2029: Report
AI answers are taking clicks from publishers. Media companies warn that Google Overviews and chat experiences are speeding up traffic loss.
Search Engine Land
NEW Google Hotel Knowledge Panels Posting Currently Turned Off Bug
Google seems to have a bug that prevents searchers from leaving hotel reviews directly in the Google Search desktop interface. It works fine within Google Maps and Hotel search interfaces but not in [...]
Search Engine Roundtable
Daily Search Forum Recap: January 12, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable
Google Ads Performance Max A/B Testing Assets
Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to compare the performance of 2 different sets of assets within the same asset [...]
Search Engine Roundtable
Anthony Higman shares a PPC redemption story
Anthony Higman’s journey from a law firm mailroom to PPC CEO shows how learning from mistakes, can turn early missteps into lasting success.
Search Engine Land
The AI platform shift and the opportunity ahead for retail
Sundar Pichai gave a keynote address at the 2026 National Retail Federation. Read an edited transcript of his remarks.
Google Merchant Center Business Agent - Branded AI Agents
Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," Google said. "It's like a virtual sales associate that can [...]
Search Engine Roundtable
NEW Google Downplays GEO – But Let’s Talk About Garbage AI SERPs via @sejournal, @martinibuster
Google offers advice about chunking content for SEO but is that really the conversation we should be having right now?
Search Engine Journal
Google expands Shopping promotion rules ahead of 2026
Google’s 2026 Shopping policy updates give advertisers more flexibility to promote subscriptions, modern offers, and localized payment incentives.
Search Engine Land
Google Integrates Core Search Signals Into AI Experiences
Google's Robby Stein reiterated that Google's AI experience, such as AI Mode and AI Overviews, integrates Google's core search signals. This helps Google provide more useful and helpful responses to [...]
Search Engine Roundtable
Microsoft expands search themes in Performance Max to 50
Microsoft is giving Performance Max advertisers more control by expanding search themes to better guide automation toward high-intent customers.
Search Engine Land
NEW Daily Search Forum Recap: January 13, 2026
Here is a recap of what happened in the search forums today...
Search Engine Roundtable