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NEW The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO
I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the search marketing industry. Andy was a UK-based SEO who loved educating his industry by contributing [...]
Search Engine Roundtable
NEW The latest AI news we announced in December
Here are Google’s latest AI updates from December 2025
NEW Google December 2025 Core Update Has Finished Rolling Out
Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to complete.
The core update started on December 11, 2025 at around 12:25 pm ET and ended on December 29, 2025 [...]
Search Engine Roundtable
Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster
Ahrefs research showed that biased inputs can still produce actionable insight for Generative Engine Optimization (GEO).
Search Engine Journal
NEW Google Merchant Panel With Delivery, Return & Payment Options Carousel
Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through the merchant's delivery, return and payment options. This information has been in the Google Search [...]
Search Engine Roundtable
NEW Google December 2025 core update rollout is now complete
This is the third core update of 2025 and it took over 18 days to complete.
Search Engine Land
Microsoft Advertising Adds Custom Columns For Advanced Reporting
Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface and advertising console. But it doesn't offer every metric, including missing the segment by [...]
Search Engine Roundtable
Google: Pick A Reasonable Site Name To Rank For In Search
Google's John Mueller said on Reddit that when picking a site name, make sure to pick something that you can reasonably expect to rank for.
In short, don't go online and complain that your site is [...]
Search Engine Roundtable
Google's John Mueller Calls Some SEO Content - Digital Mulch
Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as "digital mulch."
He wrote, "And let's be honest'"most of that SEO content is just [...]
Search Engine Roundtable
Google: #1 Google Ads Launches Of 2025
Google has been publishing these videos from advertisers on the number one Google Ads launches of the year 2025. Bug Ginny Marvin, the Google Ads Liaison, was asked and she picked PMax channel [...]
Search Engine Roundtable
NEW Google's AI Frankenstein Recipes Are A Horror
Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of really painful and shameful tactics Google is using for its AI responses to some recipes.
Adam [...]
Search Engine Roundtable
Google AI Overviews Tests Speaker Play Button In US
Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top of the AI Overview within Google Search. And the crazy thing, this is being tested in the US.
Search Engine Roundtable
Google Questions Need For ccTLDs For Some International Websites
Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, to take their websites international. He said on Reddit, "you both make things harder on [...]
Search Engine Roundtable
Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More
Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is prioritized even over Ad Rank. Navah Hopkins wrote on X and LinkedIn, "Exact match will get [...]
Search Engine Roundtable
Google Chrome Tests Replacing Gemini Button With Browse With AI Button
Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a "Browse with AI" button.
The button is more colorful and in your face, which probably gets [...]
Search Engine Roundtable