Archive of February, 2023

February, 28 2023

Google local map pack goes missing in search results (now fixed) The local pack that Google generally shows for queries with local intent has gone missing. - Search Engine Land
Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote via @sejournal, @MattGSouthern Learn how to optimize websites for Bing's AI-powered algorithm with insights from Fabrice Canal's [...] - Search Engine Journal
Trust the Badge: Google’s System For Safe Online Shopping via @sejournal, @MattGSouthern Learn how Google's safety measures, including automated vetting and store badges, protect shoppers [...] - Search Engine Journal
Google's Gary Illyes: Authorship, Links & Disavows Less Important Than SEOs Think Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the [...] - Search Engine Roundtable
AI can’t write this: 10 ways to AI-proof your content for years to come Despite all the hype, AI still fails at many areas of content creation. Here's how you can double [...] - Search Engine Land
This day in search marketing history: February 28 R.I.P., DMOZ, plus: Multifaceted featured snippets, Google's non-answer on CTR, voice search [...] - Search Engine Land
3 ways Google ensures safe online shopping Looking for badges is one way shoppers can verify the validity of your store or listing. - Search Engine Land
Last call for Google Ads API v11 Developers using v11 need to migrate to a newer version to ensure API access is unaffected - Search Engine Land
GoogleHas Its Own Way To Send Traffic To Publishers Through Bard/Chat Google Bard and its chat-based search features that have yet to be seen in the wild may have their [...] - Search Engine Roundtable
Microsoft Bing Chat launches quality improvements These updates include a higher response rate and less hallucinations. - Search Engine Land
Google's Gary Illyes On Recovering From The Helpful Content Update Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from [...] - Search Engine Roundtable
Bing Webmaster Tools to gain Bing Chat and index coverage reporting Microsoft said they will be adding reporting and tools to Bing Webmaster Tools to help publishers [...] - Search Engine Land
Daily Search Forum Recap: February 28, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Case study: How to get rid of a negative ‘People also ask’ result Learn how combining ORM and SEO tactics can help you capture a negative PAA and replace the answer [...] - Search Engine Land
Google Ads Adds Automatically Created Assets & Loses Some Location Targeting Settings Google Ads now supports automatically created assets, and the new customer acquisition goal is [...] - Search Engine Roundtable

February, 27 2023

Google: Don’t Combine Site Moves With Other Big Changes via @sejournal, @MattGSouthern Learn from Google's Search Relations team how to minimize risks and avoid traffic loss during site [...] - Search Engine Journal
Google launched 2 new asset creation and customer acquisition tools The new tools were announced today during Google's Search Ads Week - Search Engine Land
Google's John Mueller On Rewriting Your Content With ChatGPT Google's John Mueller went back and forth multiple times with some SEOs on the topic of using [...] - Search Engine Roundtable
Why content strategy matters most A content strategy is a map that will lead you to profitable content. Here are five reasons why [...] - Search Engine Land
Bing AI Chat testing setting the tone of the responses Microsoft is slowing rolling out upgrades to Bing AI chat including setting the tone to creative, [...] - Search Engine Land
Vlog #212: Sam Michelson On CRM, Partners, Drip Campaigns & Personal Conversations In part one, we spoke about who Sam Michelson is and his business development techniques. In part [...] - Search Engine Roundtable
Google Pulls The Current List Of Googlebot IP Netblocks From Production Systems Gary Illyes from Google noted that the list of Googlebot IP addresses that Google started to [...] - Search Engine Roundtable
Google Product Reviews Update: Wild & Wide Volatility & Swings Well, this last February 2023 product reviews update has been pretty volatile and we have seen some [...] - Search Engine Roundtable
A guide to keyword cannibalization in SEO and how to fix it Learn how to gauge whether your your site has a keyword cannibalization problem and solutions to [...] - Search Engine Land
Daily Search Forum Recap: February 27, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
This day in search marketing history: February 27 Google Panda Update 3.3 and Venice, plus: GSC domain properties, Google Scraper Report, XML [...] - Search Engine Land

February, 26 2023

This day in search marketing history: February 26 Google expands mobile-friendliness for ranking, plus: mobile-first indexing, AdWords Flexible [...] - Search Engine Land

February, 25 2023

This day in search marketing history: February 25 SEOs upset over Google featured snippets, plus: Google's red Slow label, Google Panda fallout, [...] - Search Engine Land

February, 24 2023

The GA4 migration deadline is right around the corner The deadline to opt-out of the Google Analytics 4 auto migration is February 28. - Search Engine Land
A vision-language approach for foundational UI understanding Posted by Yang Li, Research Scientist, and Gang Li, Software Engineer, Google Research The [...] - Google Research
Webinars: A complete guide with examples Webinars could be your best investment in content this year. Learn best practices for planning a [...] - Search Engine Land
This day in search marketing history: February 24 Google unleashes the Panda update, plus: E-A-T patent, AMP Top Stories, Overstock's Google penalty, [...] - Search Engine Land
Google: Embedding Local Reviews Collected By Third Parties Does Not Help With Web Search Rankings Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from [...] - Search Engine Roundtable

February, 23 2023

Google Updates Guidance On How to Qualify For Discover Traffic via @sejournal, @martinibuster Google clarifies guidance on Discover traffic to increase emphasis on helpful content and the [...] - Search Engine Journal
New ways to multiply your results with Performance Max Learn about new features in Performance Max, including account-level negative keywords, [...] - Inside Adwords
How Google continuous scroll has impacted organic traffic [Data] Would continuous scroll on desktop increase the value of organic results on deeper pages? Here's [...] - Search Engine Land
New LinkedIn feature to boost your content visibility Coming soon: You will get to choose which type of content is shown first in the Activity section of [...] - Search Engine Land
5 ways AI is the future of SEO – and 5 ways SEOs still have job security Here's a closer look at how AI is helping search marketers do their jobs faster and easier – [...] - Search Engine Land
Google Search remains the go-to news discovery platform But a new survey finds that Google Search is less popular among younger consumers, with TikTok [...] - Search Engine Land
Google Research, 2022 & beyond: Health Posted by Greg Corrado, Distinguished Scientist, and Yossi Matias, VP Engineering and Research, [...] - Google Research
How to update content and dates for SEO in 2023 Google says that only significant content changes should lead to updated article dates. Here are a [...] - Search Engine Land
Google: Google Discover Impacted By Many Search Signals, Including Now The Helpful Content Update Google has updated both the Google Discover help documentation and the Google helpful content [...] - Search Engine Roundtable
Google Search Console Updates Users & Permissions Controls Google Search Console pushed out a security control update that reworked how the user and [...] - Search Engine Roundtable
4 new Google Performance Max features are coming soon The new features can help advertisers optimize their budget across channels in real-time and adapt [...] - Search Engine Land
Google limits access to news content in Canada Google confirmed this test will impact 4% of Canadians. It's similar to what Google did in [...] - Search Engine Land
8 core elements of a winning inbound SEO program Inbound SEO is the process of optimizing your marketing content to rank higher in search results so [...] - Search Engine Land
How to choose WordPress hosting Learn how to find the right WordPress hosting, evaluate the providers in the market and identify [...] - Search Engine Land
Google Tests Blocking News Content For 4% Of Canadians via @sejournal, @MattGSouthern Google is conducting tests that block some Canadians' news content in response to a new government [...] - Search Engine Journal
Google helpful content system can now impact Google Discover visibility Google core updates and other algorithm updates impacted Discover, but now Google says the helpful [...] - Search Engine Land

February, 22 2023

Report: Google Business Profiles Services Now Impact Local Rankings Joy Hawkins and friends re-did a study they did years ago to discover that now the services you add [...] - Search Engine Roundtable
Microsoft Explains How Bing AI Search Uses Web Content via @sejournal, @martinibuster Microsoft published new details on how AI Search benefits from web content and what that means for [...] - Search Engine Journal
Social media engagement hits a new low, except for TikTok Organic engagement and traffic from social networks has been shrinking every year. - Search Engine Land
ChatGPT and SEO content: Where do we go from here? ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO [...] - Search Engine Land
Microsoft’s AI-Powered Bing Search Now On Mobile via @sejournal, @MattGSouthern Discover the new AI-powered Bing search engine and Edge web browser for mobile, complete with chat [...] - Search Engine Journal
Suppressing quantum errors by scaling a surface code logical qubit Posted by Hartmut Neven, VP of Engineering, and Julian Kelly, Director of Quantum Hardware, on [...] - Google Research
Microsoft Bing explains how Bing AI Chat leverages ChatGPT and Bing Search with Prometheus Jordi Ribas explained in a more technical blog post, how Microsoft was able to make Bing Chat so [...] - Search Engine Land
This day in search marketing history: February 22 Google page experience update for desktop rolls out, plus: Google’s Pirate Update impact, [...] - Search Engine Land
Prometheus: Why Bing AI Chat Is So Fast & Up-To-Date Microsoft's Jordi Ribas, Corporate Vice President of Search & AI at Microsoft put together a [...] - Search Engine Roundtable

February, 21 2023

Google February 2023 Product Reviews Update via @sejournal, @martinibuster Google announced the February 2023 Product Reviews Update, accompanied by a clarification in the [...] - Search Engine Journal
Google releases February 2023 product reviews update This update brings new languages to the product reviews update including English, Spanish, German, [...] - Search Engine Land
Bulk data export: a new and powerful way to access your Search Console data In this post, we discuss bulk data export, a new Search Console feature that allows you to export [...] - Google Webmaster Central
The new Bing and Edge - Increasing Limits on Chat Sessions In the 5 days since we last communicated with you, Bing chat has been a hot topic! Thanks for [...] - Bing Search
How to navigate SEO keyword research in the era of ChatGPT Here's how far AI-driven chatbots can help with keyword research, what the tech can't do just yet [...] - Search Engine Land
Google: Core Web Vitals Shouldn't Be Top Of The List For Most Small & Local Businesses Google's John Mueller said on Mastodon that for small and local businesses, "in most [...] - Search Engine Roundtable
Google Adds Ongoing Bulk Data Export From Search Console to Google BigQuery Google has just added a new feature to export your data in bulk, on an ongoing basis, from Google [...] - Search Engine Roundtable
Google Search Console adds daily bulk data exports to BigQuery This will allow you to potentially do more analysis with your data in other platforms. - Search Engine Land
This day in search marketing history: February 21 Google Search Console sends alerts for big drops in clicks, plus: CTR myth resurfaces, poor grammar [...] - Search Engine Land
Google Research, 2022 & beyond: Natural sciences Posted by John Platt, Distinguished Scientist, Google Research (This is Part 7 in [...] - Google Research
Google AdSense Sites Management Changes Coming March 20th Google AdSense is updating the Sites page, where you define which sites you want to monetize using [...] - Search Engine Roundtable
Tech Giants On Trial: Why Gonzalez v. Google Matters via @sejournal, @MattGSouthern Takeaways from the opening arguments in the Supreme Court case involving Google and Section 230, [...] - Search Engine Journal
Agency SEO Tools For Better Research, Reporting & Workflow [Ebook + Sortable Features List] via @sejournal, @sejournal Download our pocket guide and discover which tools will be most essential to your agency's success [...] - Search Engine Journal
How to write an effective SEO job description Learn five of the biggest mistakes to avoid when writing SEO job descriptions and how to make your [...] - Search Engine Land
Bing AI Chat In Edge Sidebar Tests Not Showing Citations For Some Results Microsoft Bing is testing not showing the citations or links to publishers by default for some [...] - Search Engine Roundtable
Microsoft Bing Fixes The Bing AI Chat "Something Went Wrong" Issue Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that they have fixed the systematic [...] - Search Engine Roundtable
Google Top Contributor Speaker - Search Engine Roundtable

February, 20 2023

Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot via @sejournal, @martinibuster Google responds to increase in erroneous use of 403/404 responses from publishers and Content [...] - Search Engine Journal
Microsoft Limits Bing AI Chat Messages Per Day via @sejournal, @MattGSouthern Microsoft has implemented new changes to improve Bing's chat feature, including a cap of 50 chat [...] - Search Engine Journal
Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy Last June, Google began testing a "profile strength" widget or status icon that shows you [...] - Search Engine Roundtable
Bing limits chat sessions as OpenAI founder says AI tools are ‘somewhat broken’ Following multiple reports of its chatbot getting confused, Microsoft caps how many questions users [...] - Search Engine Land
Video content guide: Why you should start creating videos now (plus examples) An overview of video content, including why it matters for SEO and best practices for creating your [...] - Search Engine Land
This day in search marketing history: February 20 Google stops supporting meta news keywords tag, plus: Google Ads tweaks mobile speed score [...] - Search Engine Land
Vlog #211: Sam Michelson & Client Business Development Sam Michelson was in town, and he is the CEO of Five Blocks, a digital reputation management firm [...] - Search Engine Roundtable
Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday A major quality improvement should be coming to the new Bing AI Chat feature on Thursday, February [...] - Search Engine Roundtable
Daily Search Forum Recap: February 20, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Tests Disabling Opt Out Of Search Partners & Display Network A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google [...] - Search Engine Roundtable
John Mueller With Smoke Coming Out Of Head - Search Engine Roundtable

February, 19 2023

This day in search marketing history: February 19 Google removes right sidebar ads, plus: Bing Webmaster tools refresh, YMYL ranking weights, [...] - Search Engine Land

February, 18 2023

This day in search marketing history: February 18 Yahoo stops using Google search, plus: Core Web Vitals, RSAs become default, Google Shopping [...] - Search Engine Land

February, 17 2023

Google Updates Help Article On Link Best Practices via @sejournal, @MattGSouthern Learn Google's best practices for making links crawlable, including guidance on anchor text, [...] - Search Engine Journal
Four Takeaways from Google’s Updated Link Guidance via @sejournal, @martinibuster Google's expanded guidance on links and how it tracks surprisingly close with algorithms and HTML [...] - Search Engine Journal
The new Bing & Edge – Updates to Chat We wanted to share a quick update on one notable change we are making to the new Bing based on [...] - Bing Search
Bing AI chat needs to stop sourcing the Bing search results Search engines should not show search results as answers - Search Engine Land
Don't use 403s or 404s for rate limiting Over the last few months we noticed an uptick in website owners and some content delivery [...] - Google Webmaster Central
How the YouTube algorithm works: What marketers need to know This guide will help you get the most out of YouTube, understand the platform's algorithm and gain [...] - Search Engine Land
This day in search marketing history: February 17 Microsoft introduces the Bing Network, plus: Standard Shopping campaigns, Google Panda eats Demand [...] - Search Engine Land
Google warns against using 403 or 404 status codes for Googlebot crawl rate limiting Instead, Google recommends you use Google Search Console's crawl rate feature. - Search Engine Land
The big concern for publishers is when AI becomes the journalist Content creators may need to entertain and maybe Google should add a new E to E-A-T. - Search Engine Land
Report: Google sharing Chrome iOS search revenue with Apple UK's Competition and Markets Authority is concerned about this previously undisclosed revenue [...] - Search Engine Land
Google: Stop Using 403s or 404s To Reduce Googlebot Crawl Rates Gary Illyes posted a new blog post on the Google Search Central site asking all of you to stop [...] - Search Engine Roundtable
What is short-form content? Your guide to when and how to use it Learn why, when and how to use short-form content in your brand's marketing strategy, plus what to [...] - Search Engine Land
Google Mobile Tests Search Menu On Left Side Bar Several months ago, Google tested displaying a left-hand sidebar filter on the desktop search [...] - Search Engine Roundtable
Scrollable & Expandable Google Knowledge Panel Did you see the scrollable and expandable features in some user experiences with the Google Search [...] - Search Engine Roundtable

February, 16 2023

Lighthouse 10 Improves PageSpeed Insights Scores For 90% Of Pages via @sejournal, @martinibuster Removal of TTI Metric in Lighthouse 10 improves PageSpeed Insights scores for 90% of webpages - Search Engine Journal
The new Bing & Edge – Learning from our first week A little over a week ago, we shared an all new, AI-powered Bing search engine, Edge web [...] - Bing Search
8 aspects of a sustainable SEO strategy SEO doesn't have to be tanked by constant changes. Learn how to do SEO sustainably while mitigating [...] - Search Engine Land
Where is SEO in the business hierarchy? Here's how SEO can be integrated within an organization to inform other departments and get the [...] - Search Engine Land
New Google SEO Link Best Practices Google has published a new, or vastly revamped, document on SEO link best practices. The previous [...] - Search Engine Roundtable
This day in search marketing history: February 16 Google says avoid link building, plus: Conductor buys ContentKing, Google shows less than 10 [...] - Search Engine Land
Microsoft shares positive and negative feedback on the new Bing AI search and chat 71% gave thumbs up to the results in the new Bing. - Search Engine Land
Google Chrome Lighthouse 10 Contains Two New Audits via @sejournal, @martinibuster Two new audits in Lighthouse 10 help improve site security and performance - Search Engine Journal
Susan Wojcicki, the CEO of YouTube, is stepping down Susan Wojcicki has been with Google since its infancy, in fact, the first Google offices were out [...] - Search Engine Land
How Googlers were told to fix responses from Bard, its AI chatbot Employees are told to give a thumbs down to hateful and abusive answers and any responses with [...] - Search Engine Land
Why John Mueller Of Google Is Not A Fan Of Keyword Hyphenated Domains Google's John Mueller posted at Reddit why he is not a fan of using keyword-rich hyphenated [...] - Search Engine Roundtable

February, 15 2023

Google’s John Mueller Cautions Against Keyword-Rich Domains via @sejournal, @MattGSouthern Keyword-rich domains may harm a website's long-term success, warns Google Search Advocate John [...] - Search Engine Journal
Another Unconfirmed Google Search Ranking Algorithm Update Around February 14th Here we go again; yet another Google search ranking algorithm update seems to have touched down on [...] - Search Engine Roundtable
Google publishes new link best practices This help document went from basics on crawlable links to a much more robust link best practices. - Search Engine Land
Bing’s new ChatGPT has multiple personalities Gaslighting, memory loss, accidental racism, yep, sounds like AI. - Search Engine Land
Ex-Googler: Ad revenue is hiding Google’s fundamental problems Ex-Google CEO Larry Page was warned that incrementalism leads to irrelevance. Is that what we're [...] - Search Engine Land
3 new Google Analytics 4 updates Google announced the new updates today in their Analytics Help center. - Search Engine Land
3 questions SEOs are fielding in the wake of AI-powered search As Google and Microsoft race toward AI-powered search heats up, clients are trying to understand [...] - Search Engine Land
This day in search marketing history: February 15 Google explains how to hire an SEO, plus: mass search ad disapprovals, Marin IPO, Google blurs [...] - Search Engine Land
Daily Search Forum Recap: February 15, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Does Microsoft Bing's New Terms Of Service Go Too Far? When the new Microsoft Bing AI copilot was announced, and I reported about the changes to the Bing [...] - Search Engine Roundtable
If your Google ads are disapproved, don’t panic just yet Google says the issue has been identified and a fix is rolling out. - Search Engine Land
Google is testing ways to allow Android apps to track you, but not really The beta is the culmination of several years of work aimed at overhauling the online industry and [...] - Search Engine Land
Local search in 2023: Key trends and tactics for marketers Learn the trends and factors impacting the local ecosystem and ways brands can deliver an engaging [...] - Search Engine Land
New Bing is mind-blowingly fast and better than I expected Indexing of new content on Microsoft’s new AI-powered Bing is fast, very fast. Here are some [...] - Search Engine Land
FriendlyCore: A novel differentially private aggregation framework Posted by Haim Kaplan and Yishay Mansour, Research Scientists, Google Research Differential [...] - Google Research
5 tips to confidently shop and pay online with Google Features like price insights and coupon clipping can help you shop smarter and safer on Google. - Inside Adwords
Microsoft Bing AI Codename: Sydney The other week I spotted this Twitter thread where someone was able to ask Microsoft Bing AI chat [...] - Search Engine Roundtable
Understanding the key differences between the top video game ad networks and exchanges The two distinct platforms allow publishers to monetize their game content and enable advertisers [...] - Search Engine Land
PSA: Legacy Google My Business Insights API Going Offline Monday, February 20th Just a PSA, Google is fully deprecating the legacy Google My Business API on February 20, 2023 - [...] - Search Engine Roundtable

February, 14 2023

Google Research, 2022 & beyond: Robotics Posted by Kendra Byrne, Senior Product Manager, and Jie Tan, Staff Research Scientist, Robotics at [...] - Google Research
Why Performance Max for lead generation often fails and how to make it work Getting Performance Max to work for lead generation programs without offline conversion data is [...] - Search Engine Land
Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there [...] - Search Engine Roundtable
Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels [...] - Search Engine Roundtable
How to analyze Google’s SERPs Conducting SERP analysis will help you understand what is and isn't working for a particular [...] - Search Engine Land
This day in search marketing history: February 14 Google Webmaster Tools comes out of beta, plus: Chrome's personal blocklist, AdWords video ads and [...] - Search Engine Land
Daily Search Forum Recap: February 14, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Top Stories Tests Stock Tickers In These Articles Google Search seems to be testing adding stock tickets with the stock price of public companies [...] - Search Engine Roundtable
Google Ads Gains Quick Campaign Settings Button Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you [...] - Search Engine Roundtable

February, 13 2023

The most popular date night searches in every state These Valentine's Day-themed Google Trends explore search interest in date night activities, [...] - Inside Search
Google On Use Of Product Structured Data For A Services Business via @sejournal, @martinibuster John Mueller's answer to a question about structured data shows differences between official [...] - Search Engine Journal
How to build a better website architecture Is your site built on an architecture that restricts organic potential? Here's how to develop a [...] - Search Engine Land
Content creators are concerned with the new AI features in Bing and Google Will traffic from search to publishers drop with the new long chat like answers. - Search Engine Land
Google: Checking If The Site Connection Is Secure CDN Interstitials Are Not Search Engine Friendly Gary Illyes from Google is back and this time he said that those "Checking if the site [...] - Search Engine Roundtable
AI generates article with ‘serious’ YMYL content issues Factually incorrect AI content on a health topic made its way into Men's Journal. Meanwhile, Google [...] - Search Engine Land
Big Publishers Concerned With AI Powered Search From Google & Bing It is somewhat satisfying to see non-SEOs dig deeper into how search is changing at Google and Bing [...] - Search Engine Roundtable
Google Reorganizes Sitemaps Documentation I believe Google changed the sitemaps-related search developer documentation last week. I am not [...] - Search Engine Roundtable
This day in search marketing history: February 13 Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite [...] - Search Engine Land
Podcasts: A content guide for beginners Creating a podcast is a smart move for brands looking to differentiate and build trust with their [...] - Search Engine Land
Daily Search Forum Recap: February 13, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Simplifies Policy Circumvention Spam Policy Last November Google introduced a new catchall search spam policy named policy circumvention. That [...] - Search Engine Roundtable
Google Sphere At Pier 57 - Search Engine Roundtable
Google: Mobile-First Indexing Transition Might Be Completed In A Couple Months Google's John Mueller said he thinks, and he said he might be wrong, that the final mobile-first [...] - Search Engine Roundtable

February, 12 2023

This day in search marketing history: February 12 Google penalizes JCPenney for link scheme, plus: Google SEO certifications, Automated Bidding [...] - Search Engine Land

February, 11 2023

This day in search marketing history: February 11 Yahoo officially rejects Microsoft, plus: passage ranking goes live, Google's SEO consulting [...] - Search Engine Land

February, 10 2023

Google Bard AI – What Sites Were Used To Train It? via @sejournal, @martinibuster LaMDA, the underlying technology of Bard AI, is trained with a dataset called Infiniset, the [...] - Search Engine Journal
How ChatGPT can help you create content for SEO When using ChatGPT, think of it more as a writing and research assistant to help you with certain, [...] - Search Engine Land
Google Research, 2022 & beyond: Algorithmic advances Posted by Vahab Mirrokni, VP and Google Fellow, Google Research (This is Part 5 in [...] - Google Research
59% Of Searchers Don't Get The Importance Of AI In Search Famed YouTuber and excellent tech reviewer, Marques Brownlee, posted a poll on Twitter to his 6 [...] - Search Engine Roundtable
Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not… Google posted that the time to interact metric is being removed from Lighthouse 10 and thus that [...] - Search Engine Land
Over one million people signed up to try the new AI-powered Bing The excitement and interest are very real for the new Microsoft Bing search experience. - Search Engine Land
3 search misconceptions about affiliate marketing debunked Learn how affiliate can help search marketers gain market share and drive incremental – and [...] - Search Engine Land
Ads In The New Bing Chat Interface With all this talk about how search is going to be more useful and helpful with the new AI features [...] - Search Engine Roundtable
This day in search marketing history: February 10 Google refreshes Page Layout Algorithm, plus: Google's ads impact on advertisers, poor grammar, [...] - Search Engine Land
New updates to Google’s gambling and games policy Advertisers must apply for and be approved by Google to run gambling ads. - Search Engine Land
Google People Also Ask "Trending" Label Google is testing a "trending" label in the people also ask box in the mobile search [...] - Search Engine Roundtable
February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed) I am seeing signs of another Google search ranking algorithm update just a few days after the [...] - Search Engine Roundtable

February, 9 2023

7 emerging skills every SEO must master in 2023 In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO [...] - Search Engine Land
Google’s Expert Advice On SEO Troubleshooting With DevTools via @sejournal, @MattGSouthern In a new video, Google Developer Advocate Martin Splitt teaches viewers how to use Google Chrome [...] - Search Engine Journal
Amplification at the Quantum limit Posted by Ted White and Ofer Naaman, Staff Research Scientists, Google Quantum AI The Google [...] - Google Research
Microsoft: Bing saw the largest relevancy jump in search in two decades January 18, 2023 there was a large Bing search ranking algorithm update - one that Microsoft's [...] - Search Engine Land
This day in search marketing history: February 9 Google Buzz launches, plus: Bing Ads outage, Google search time capsule, Adwords yellow ads return, [...] - Search Engine Land
Google Hotel Search Results Carousel At Top Google Search now shows a carousel at the top of the search results for hotel results. Previously, [...] - Search Engine Roundtable
Google Merchant Center View Products Search Dashboard Google now can show you a Merchant Center with Google Business Profile status dashboard in the [...] - Search Engine Roundtable
2 free tools for tracking your Google reviews Monitoring reviews is a must for businesses with an online presence. Here are some tools to include [...] - Search Engine Land

February, 8 2023

New features make Translate more accessible for its 1 billion users Google Translate adds contextual translation options, more accessible app features and a new design. - Inside Search
Google Search's guidance about AI-generated content At Google, we've long believed in the power of AI to transform the ability to deliver helpful [...] - Google Webmaster Central
From images to videos, how AI is helping you search visually We’re sharing a few new ways we’re applying our advancements in AI to make exploring [...] - Inside Search
Google Sets The Record Straight: AI Content In Search Results via @sejournal, @MattGSouthern Google has released a statement regarding its approach to AI-generated content in its search [...] - Search Engine Journal
Google’s New AI-Powered Features: Search Just Got Smarter via @sejournal, @MattGSouthern Google is adding new AI-powered features to Google Lens and multisearch. Learn how these new [...] - Search Engine Journal
Cost-Per-Hour Masthead placements: YouTube’s latest offering Large enterprise brands may find the new ads ideal, while smaller local businesses may not see much [...] - Search Engine Land
Search Engine Land’s updated What is SEO guide is now available Our newly updated SEO guide is more helpful than ever, providing an overview of the key [...] - Search Engine Land
This day in search marketing history: February 8 Google Chrome's 'not secure' warning, plus: Search Ads 360, Google News and Discover penalties, [...] - Search Engine Land
Google reiterates guidance on AI-generated content – write content for people Also consider evaluating the "who, how and why" of your content. - Search Engine Land
Learning to trust the lack of transparency from ad platforms Ad platforms are clear as mud in helping you look under the hood. But at some point, we have to [...] - Search Engine Land
Google Maps Brings A New Level Of Interactivity To Your Journey via @sejournal, @MattGSouthern See how Google is using AI to create a more intuitive and interactive map experience with immersive [...] - Search Engine Journal
Bing Webmaster Guidelines updated for “conversation mode” and AI Bing also updated the answers section to incorporate the new AI version of Bing Search. - Search Engine Land
New with Google multisearch, Google Maps, and more previews of Bard Google Lens is now used over 10 billion times per month. - Search Engine Land
Unsupervised and semi-supervised anomaly detection with data-centric ML Posted by Jinsung Yoon and Sercan O. Arik, Research Scientists, Google Research, Cloud AI Team [...] - Google Research
Twitter is down, globally That's it. That's the news. - Search Engine Land

February, 7 2023

Microsoft Announces ChatGPT Capabilities Coming To Bing via @sejournal, @MattGSouthern Microsoft announces ChatGPT integration into Bing and the Edge browser to enhance user experience [...] - Search Engine Journal
Google Search Launches Bard, It's ChatGPT Feature, To Trusted Testers (SEOs Concerned) Well, we knew it was coming and here it is, Bard - Google's answer to ChatGPT. Google is now [...] - Search Engine Roundtable
Understanding and resolving ‘Discovered – currently not indexed’ Learn potential reasons why you're seeing this status in Google Search Console, plus ways to [...] - Search Engine Land
Microsoft shows off the new AI-powered chat Bing search Live from the Microsoft event in Redmond... - Search Engine Land
Google Research, 2022 & beyond: Algorithms for efficient deep learning Posted by Sanjiv Kumar, VP and Google Fellow, Google Research (This is Part 4 in [...] - Google Research
Is AI threatening SEO strategy? by Internet Marketing Ninjas Is AI taking over the SEO Industry? Understand how to leverage the technology and its limitations [...] - Search Engine Land
Microsoft Bing shows off its new search engine using ChatGPT Live from the Microsoft event in Redmond... - Search Engine Land
I'm At The Microsoft Bing Event Today - Expecting ChatGPT Search Integration I am currently in Seattle, and headed to the Microsoft Campus in Redmond, for an in-person press [...] - Search Engine Roundtable
Survey Says Most Think Yahoo Won't Be Able To Compete In Search As you know, Yahoo is planning a come back to search with a new way of thinking about Yahoo Search. [...] - Search Engine Roundtable
Google Search podcast carousel going away on February 13 Your Google podcast manager stats will show a drop in clicks and impressions. - Search Engine Land
Missing links: Where are sources in Google’s AI search results? Forget zero-click. Now we have zero-link search results from Google. Is this an act of war on [...] - Search Engine Land
Test driving the new Bing I got early access to the new ChatGPT integrated Bing browser and decided to test it out. - Search Engine Land
Conductor acquires Searchmetrics in big enterprise SEO merger Conductor said the deal will help it better support global organizations. Both platforms will [...] - Search Engine Land
Google Tests New Larger Video Layout In Search Google may be testing a new layout for videos it displays in the Google Search results. Google is [...] - Search Engine Roundtable
Google Search People Cards Now Visible In US Back in 2020, Google Search introduced a feature named people cards. It was only available in India [...] - Search Engine Roundtable
This day in search marketing history: February 7 Noogler spreads SEO myths, plus: Google posts rejected, Enhanced Campaign reactions, algorithm [...] - Search Engine Land

February, 6 2023

Google launches Bard, its answer to ChatGPT, to trusted testers – here is what it looks like Google promises to make their experimental conversational AI service, powered by LaMDA, available [...] - Search Engine Land
Google CEO Confirms AI Features Coming To Search “Soon” via @sejournal, @MattGSouthern Google announces new AI-powered features in search results and introduces an experimental [...] - Search Engine Journal
Google Updates Structured Data Guidance To Clarify Supported Formats via @sejournal, @martinibuster Google updated the structured data guidance to clarify why JSON-LD is preferred and to confirm that [...] - Search Engine Journal
Microsoft Bing & ChatGPT: 5 Possible Features At Launch via @sejournal, @MattGSouthern Microsoft Bing powered by ChatGPT may offer more personalized results and features, with a chatbox [...] - Search Engine Journal
Google Local Review Filters Removed Many Legit Reviews, Google Restoring Reviews Google has confirmed that its latest efforts to filter out local reviews against its policies and [...] - Search Engine Roundtable
Advanced image SEO: A secret manual Learn how search engines process images and key image SEO tactics to implement from this [...] - Search Engine Land
How to write long-form content: 7 smart steps and examples Writing long-form content that gets results is a skill. Learn how you can leverage it to meet your [...] - Search Engine Land
Unconfirmed Google Search Ranking Algorithm Update On February 4th There may have been another unconfirmed Google search ranking algorithm update - this one also on [...] - Search Engine Roundtable
Chrome 110 Changes How Web Share API Embeds Third Party Content via @sejournal, @martinibuster Chrome 110 introduces a "potentially breaking change" to third-party embedding. This is [...] - Search Engine Journal
This day in search marketing history: February 6 AdWords announces Enhanced Campaigns, plus: more Google Shopping ads, Toolbar PageRank, GSC [...] - Search Engine Land
Announcing the Search Central Live Brazil roadshow We're very excited to announce that Search Central Live is coming to Brazil! Following our [...] - Google Webmaster Central
Google: JSON-LD, Microdata & RDFa Are All Equally Fine For Structured Data Google has clarified in its search developer documents that JSON-LD, Microdata and RDFa are all [...] - Search Engine Roundtable
Google: Translating URLs To Content Language Is Less Critical Google's John Mueller was asked again about if you should translate the content of the URL itself [...] - Search Engine Roundtable

February, 5 2023

This day in search marketing history: February 5 Moz updates DA, plus: spammy structured markup, Google launches link reporting tools, search deals, [...] - Search Engine Land

February, 4 2023

This day in search marketing history: February 4 MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration [...] - Search Engine Land

February, 3 2023

Google: Headings With Hierarchical Structure An “Awesome Idea” via @sejournal, @martinibuster Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a [...] - Search Engine Journal
Google's CEO Sundar Pichai Confirms New Chat Based Search Feature Coming Really Soon Last night I reported on Search Engine Land, based on the earnings report and earnings call, that [...] - Search Engine Roundtable
How to manage and edit your Google Business Profile from Google search Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search [...] - Search Engine Land
Microsoft Bing’s ChatGPT interface spotted in the wild We know Microsoft Bing is working towards integrating ChatGPT into its search interface. - Search Engine Land
Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like [...] - Search Engine Land
Daniel Waisberg Hosted Lizzi Sassman & Martin Splitt At Google Tel Aviv - Search Engine Roundtable
This day in search marketing history: February 3 How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving [...] - Search Engine Land
Is This The Microsoft Bing ChatGPT Search Interface? Owen Yin shared some screenshots of what he said he saw on the Microsoft Bing website. It looks [...] - Search Engine Roundtable
New Bingbot user-agent now fully live After a couple years of testing, Microsoft has now stopped using the old BingBot user agent. - Search Engine Land
Real-time tracking of wildfire boundaries using satellite imagery Posted by Zvika Ben-Haim and Omer Nevo, Software Engineers, Google Research As global [...] - Google Research
Google search, network, and YouTube revenue all fell in Q4 2022 Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to [...] - Search Engine Land
Google Ad Revenues Down 3.6% Year Over Year, Working On Cost Structure Google reported earnings last night and their ad revenue not only slowed but was technically lower [...] - Search Engine Roundtable
International SEO: How to avoid common translation and localization pitfalls Are you doing business in more than one language or more than one country? If you are, you'll want [...] - Search Engine Land

February, 2 2023

How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster This is how ChatGPT gets website data to learn from and how to block that from happening - Search Engine Journal
Google’s Mueller Criticizes Negative SEO & Link Disavow Companies via @sejournal, @martinibuster John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, [...] - Search Engine Journal
Make the switch to GA4, or Google will do it for you Starting next month, advertisers should begin creating new Google Analytics 4 properties, or [...] - Search Engine Land
Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT? CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. [...] - Search Engine Roundtable
Microsoft Bing: lastmod Tag In XML Sitemap File Is Critical Microsoft Bing posted a new blog post saying "for XML sitemaps, one of the most critical tags [...] - Search Engine Roundtable
Why SEO should be a product Treating search engine optimization as a product means dedicating ample resources to growing [...] - Search Engine Land
GoogleProducer: A New Googlebot Crawler From Google? Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This [...] - Search Engine Roundtable
How much will backlinks matter in 2023? While backlinks' importance to Google has waned over the years, earning natural links through [...] - Search Engine Land
Open Source Vizier: Towards reliable and flexible hyperparameter and blackbox optimization Posted by Xingyou (Richard) Song, Research Scientist, and Chansoo Lee, Software Engineer, Google [...] - Google Research
Google Search Console Video Indexing Report Gains Impressions & Sitemap Filters Google has updated the video indexing report within Google Search Console to add impression data [...] - Search Engine Roundtable
This day in search marketing history: February 2 Google's revamped Partners program, plus: Bing again denies copying Google results, YouTube using [...] - Search Engine Land
February 2023 Google Webmaster Report It is time for the Google webmaster report, where I summarize the most important SEO and [...] - Search Engine Roundtable
Google’s search quality raters protest for higher pay Google's search quality raters – the people who help evaluate Google's search results – [...] - Search Engine Land

February, 1 2023

Google testing new search design with AI answers over organic results We may have gotten our first preview of at what chatbot-style Google desktop search results will [...] - Search Engine Land
Google Blasts Agencies That Sell Links & Disavow Link Services John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and [...] - Search Engine Roundtable
Google Updates Search Console Video Indexing Report via @sejournal, @MattGSouthern Google's updated Search Console Video indexing report now includes daily video impressions and a [...] - Search Engine Journal
Google Maps removed policy-abiding reviews from Local Guides Google is working on restoring the reviews over the next few weeks. - Search Engine Land
Google Search Console Video indexing report gains video impressions overlay and sitemap filter Google has upgraded the video indexing report to help your videos perform better in search. - Search Engine Land
ChatGPT Plus launches, it costs $20 a month OpenAI said users can access the paid version of its popular ChatGPT service during peak times and [...] - Search Engine Land
Microsoft Bing to rely more on lastmod date in XML sitemap files for crawling Microsoft also released some interesting stats on lastmod dates in XML sitemap files. - Search Engine Land
Yelp Details Removal Of Paid Review Groups & Lead Generators via @sejournal, @martinibuster Yelp releases report on how they removed lead generators and closed down paid review rings on [...] - Search Engine Journal
Is Google using a ChatGPT-like system for spam and AI content detection and ranking websites? Key SEO takeaways from Google's 2020 paper on how text-generation models can be successfully used [...] - Search Engine Land
Bing Revamps Crawl System to Enhance Search Engine Efficiency via @sejournal, @MattGSouthern Bing is revamping its crawl scheduling to better use the information provided by the [...] - Search Engine Journal
This day in search marketing history: February 1 Bing accused of copying Google's search results, plus: Microsoft tries to buy Yahoo, about this [...] - Search Engine Land
Webinar: 4 disciplines for SEO teams to drive performance by Cynthia Ramsaran Tune in for templates and examples you can use to set your goals. - Search Engine Land
Google Ads To Update Government Documents and Official Services Policy On March 31 After months of silence and no policy updates from Google Ads, Google has posted that it will be [...] - Search Engine Roundtable
Google: Firewalls or CDNs Issues Are The Most Common Reason For Blocking Googlebot Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site [...] - Search Engine Roundtable
Report: Microsoft Bing’s ChatGPT feature to be faster and richer with GPT-4 As reported earlier, we are now learning more about Microsoft's plans to incorporate ChatGPT into [...] - Search Engine Land
Google: Nofollow Site Credit Links Footer Links If You Control Them Google is still recommending that you nofollow your credit links in your footer, if you have [...] - Search Engine Roundtable