Archive of July, 2019

July, 31 2019

Instagram Purges Meme Accounts, Shutting Down Pages With Millions of Followers via @MattGSouthern Instagram is cracking down on accounts that primarily post memes, deleting popular pages that have [...] - Search Engine Journal
Google extends same-meaning close variants to phrase match, broad match modifiers You knew it was coming. Here's what's changing. - Search Engine Land
Google’s John Mueller: No Benefit to Marking All Outbound Links as Nofollow via @MattGSouthern Google’s John Mueller cleared up a misconception about whether there’s a ranking [...] - Search Engine Journal
Why You Should Add JSON-LD Structured Data Right Now via @martinibuster A study of the top 10 million sites shows only 25% of sites use JSON-LD. Here are reasons why you [...] - Search Engine Journal
Snapchat Introduces a 3-Step Ad Creation Tool via @MattGSouthern Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create [...] - Search Engine Journal
Google to Unify App and Website Measurement in Google Analytics via @MattGSouthern Google is making it easier to measure users’ interactions across platforms with unified app [...] - Search Engine Journal
Content Tip that Helps You Get More Links via @martinibuster Doing this with your content will help you get more links. - Search Engine Journal
Google’s John Mueller: Sitelinks Search Box May Take a Month to Show in SERPs via @MattGSouthern Google’s John Mueller explains that a sitelinks search box can take up to a month to appear [...] - Search Engine Journal
Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens Google announced new inventory sources and monetization tools for app advertisers and publishers. - Search Engine Land

July, 30 2019

Claim your Knowledge Graph: Here’s how Google allows entities to claim their Knowledge Graph panel and become the authoritative owners and [...] - Search Engine Land
Google Rolling Out Updates for Android Auto via @martinibuster Previously announced updates to Android Auto are rolling out. Integration with mobile devices [...] - Search Engine Journal
Do local citations matter anymore? Five local SEOs sound off A range of opinions about how much attention to devote to citations. - Search Engine Land

July, 29 2019

Google Keyword Planner Updated to Show the Most Relevant Keyword Ideas via @MattGSouthern Google has updated Keyword Planner with the ability to show the most relevant keyword ideas based [...] - Search Engine Journal
Google notifying webmasters to remove noindex from robots.txt files Google is now sending reminders that you need to stop depending on your noindex in your [...] - Search Engine Land
Google to Site Owners: Remove Noindex Directives from Robots.txt via @MattGSouthern Google is emailing webmasters via Search Console telling them to remove noindex statements from [...] - Search Engine Journal
New Study Shows Which Keywords on YouTube Get the Most Video Views via @MattGSouthern A study of popular YouTube videos in 2019 reveals which keywords are associated with the most views. - Search Engine Journal
Simplifying Google Analytics configuration with Google Tag Manager Using analytics through GTM allows you to simplify the code in place on your site and quickly set [...] - Search Engine Land
Google’s John Mueller Recommends Keeping URLs Under 1,000 Characters via @MattGSouthern Google’s John Mueller recently stated that URLs should be kept under 1,000 characters in [...] - Search Engine Journal
Google Answers: Safe to Redirect Affiliate Links? via @martinibuster Google's John Mueller discusses the safety of redirecting affiliate links. - Search Engine Journal
Google’s John Mueller Answers if Linking Out Good for SEO via @martinibuster Google's John Mueller answers if Outbound Links Help or Hurt SEO. - Search Engine Journal
Google Ads Editor Updated With 4 New Features via @MattGSouthern Google Ads Editor version 1.1 has been released, which contains updates to improve on design and [...] - Search Engine Journal
Google swaps ‘voice search’ on Android for Google Assistant Goodbye voice search, hello Google Assistant. The company is swapping out the familiar blue and red [...] - Search Engine Land
Video: Rand Fishkin on Google’s anti-competitive practices and more In part two of this interview, we get down to business and talk about is Google being evil... - Search Engine Land
Two simple behavioral levers to improve your link building efforts There are only two broad strategies to improve your link building effectiveness, both of which come [...] - Search Engine Watch

July, 28 2019

Facebook is Letting More Advertisers Place Ads in Search Results via @MattGSouthern More advertisers can now place ads in Facebook's search results, a placement that has been in [...] - Search Engine Journal
Google is Replacing Voice Search With Google Assistant on Android Devices via @MattGSouthern Google is reportedly in the process of replacing voice search on Android devices with Google [...] - Search Engine Journal
Pinterest Marketers Can Now Create Ad Campaigns on a Mobile Device via @MattGSouthern Pinterest is making it possible for advertisers to create and edit campaigns with new tools [...] - Search Engine Journal

July, 26 2019

Low mobile page speed scores may be killing your traffic If your score is low, there are a few things you can do without having to redesign your website. - Search Engine Land
Back to Basics: Do outbound links matter for SEO? Google cautions SEOs to be mindful about outbound linking. - Search Engine Land
Google ad revenue growth popped back in Q2 After several quarters of slowing growth, Google parent company Alphabet reported strong [...] - Search Engine Land
Google shortnames bug persists despite Google insisting it’s fixed Google said any current problems with suspended listings is likely the result of content or policy [...] - Search Engine Land
Google Search Engineer Ryan Moulton: I Would Resign If Google Altered Results For Political Reasons I often hear rumors and theories that Google has coded into its search ranking algorithm its [...] - Search Engine Roundtable
Google's #AskGoogleWebmaster Series Starting Soon - Here Is The Teaser We knew this has been coming for some time but Google's John Mueller just published the teaser [...] - Search Engine Roundtable

July, 25 2019

Google Adds “Request a Quote” Button to Business Listings in Search Results via @MattGSouthern Google is automatically adding a large "Request a Quote" button to eligible business [...] - Search Engine Journal
Google Makes it Easier to Visit Web Pages from Image Search Results via @MattGSouthern An update to Google Images makes it easier to visit the original web page that an image is featured [...] - Search Engine Journal
‘Swipe to Visit’ has arrived on Google Images AMP-enabled sites will display as previews on image search results. - Search Engine Land
Helping publishers and users get more out of visual searches on Google Images with AMP Google Images has made a series of changes to help people explore, learn and do more through visual [...] - Google Webmaster Central
Google Search Indexing Issues For Some Publishers I am seeing numerous reports from publishers that Google is having issues indexing Google News [...] - Search Engine Roundtable
Bing Webmaster Tools Speaks At Google Webmaster Conference - Search Engine Roundtable

July, 24 2019

Google is Delivering Less Organic Search Traffic Than Last Year via @MattGSouthern Organic search visits from Google are down compared to last year, while organic visits from [...] - Search Engine Journal
Google: YMYL Sites Should Have An Expert To Write The Content Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if [...] - Search Engine Roundtable
What’s up with the unconfirmed Google search ranking updates in July? Google's Maverick update is still being talked about in the SEO industry but Google has yet to [...] - Search Engine Land
‘Get a Quote’ button added to Google business local knowledge panels If you have Google My Business messaging turned out, you may start getting more messages from [...] - Search Engine Land
Google is Fixing a Bug That’s Causing Search Results to Not Fully Render via @MattGSouthern Google has confirmed it's aware of a bug that's causing search results to not fully render for some [...] - Search Engine Journal
Snapchat Gains 13 Million Daily Users – Now at 203 Million in Total via @MattGSouthern Snapchat saw significant growth last quarter, exceeding 200 million daily active users for the [...] - Search Engine Journal
Google search results not fully rendering for many searchers Google search is broken for some searchers where these users cannot see the full search results. - Search Engine Land
This 1 Link Building Tip Will Increase Success Rate via @martinibuster Kick up your success rate with this link building tip. - Search Engine Journal
SMX replay: Brand to demand, the full funnel approach Helen Provost of Google shares how businesses can use YouTube to serve the full funnel and make use [...] - Search Engine Land

July, 23 2019

LinkedIn Users Can Now List the Services They Offer on Their Profile via @MattGSouthern LinkedIn is adding a new feature to user profiles allowing people to list the professional services [...] - Search Engine Journal
Google Makes YouTube Masthead Ads Available to All Advertisers via @MattGSouthern Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in [...] - Search Engine Journal
Study: 48% of consumers use voice assistants for general web search Despite concerns about accuracy and privacy, the Adobe survey presents a mostly positive outlook [...] - Search Engine Land
Content Analysis and Better Ranking via @martinibuster Content analysis software can provide helpful information to spot problems and write better for [...] - Search Engine Journal
Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2 The Verizon Media transition helped propel Microsoft Advertising shopping ad growth among [...] - Search Engine Land
Microsoft Updates Dynamic Search Ads With Longer Titles & Descriptions via @MattGSouthern Microsoft Advertising is updating its dynamic search ads with longer titles and an addition [...] - Search Engine Journal
The Google Maverick Update Slowing Down What a wild several days with Google updates - we had fluctuations on July 11, 12 and 16th and then [...] - Search Engine Roundtable
Microsoft Ads Launches ‘Experiments’ Feature for Testing Campaign Changes via @MattGSouthern Microsoft Advertising is rolling out a new feature that will allow advertisers to confidently test [...] - Search Engine Journal
Google Says Keep The Same URLs For The Long Run If you ask any SEO, changing URLs is a scary thing. If you can avoid it, most SEOs say try to [...] - Search Engine Roundtable
The third-party browser tracking cookie is dead. What’s next? Marketers have relied on third-party tracking cookies for the last 25 years to track consumer [...] - Search Engine Land
Google Webmaster Hangouts Tests Moving Off YouTube To Hangouts Meet Once again the Google webmaster hangouts hosted by John Mueller and other Googlers has to move to [...] - Search Engine Roundtable

July, 22 2019

Facebook Changes Image Sizes for Posts Shown in the Mobile News Feed via @MattGSouthern Facebook is changing the aspect ratios of photos and videos shown in the news feed on mobile [...] - Search Engine Journal
Google Maps App Updated With Ability to Edit Business Information via @MattGSouthern Google has updated the Maps app on iOS, allowing business owners to edit their listing information [...] - Search Engine Journal
Video: Rand Fishkin on the early days of SEO and starting and leaving Moz Check out this interview with SEO legend Rand Fishkin. - Search Engine Land
Google Maps iOS App Now Lets Owners Edit Business Profiles Google My Business posted on Twitter that businesses owners can use now the Google Maps iOS app to [...] - Search Engine Roundtable
Google Maps Has Fixed Q&A Bug & Is Investigating Reviews Bug Google seems to have fixed one of the many Google Maps bugs and has acknowledge they are working on [...] - Search Engine Roundtable
Google Green Ad Label May Display To Limited Number Of Searchers A few weeks ago we reported that maybe the green ad label is coming back to Google after it went [...] - Search Engine Roundtable

July, 21 2019

Google Confirms Cause of Missing GMB Reviews – Will They Ever Come Back? via @MattGSouthern Google confirmed the cause of missing Google My Business reviews, as issue that may not be resolved [...] - Search Engine Journal

July, 19 2019

Google Publishes a New Guide to JavaScript SEO Basics via @MattGSouthern Google has published a new developer document that goes over the basics of JavaScript SEO. - Search Engine Journal
Google Search Ranking Algorithm Update Again, Bigger Now? What is going on? Again, three times in about a week, we are seeing increase chatter and the tools [...] - Search Engine Roundtable
Google adds JavaScript SEO basics to its Search developer’s guide The new section aims to provide beginners with an overview of how Googlebot processes JavaScript. - Search Engine Land
Paid Search is Still the Dominant Digital Ad Channel in 2019 via @MattGSouthern A new study shows paid search is still the top digital ad channel as far as advertisers' budgets [...] - Search Engine Journal
New site Hotspot Law like ZocDoc for lawyers The startup is entering a mature vertical but one "in need of an upgrade." - Search Engine Land
When bad user-generated content happens to good businesses Monitor and create a triage for how you’ll handle questionable UGC content including reviews, [...] - Search Engine Land
Building SMILY, a Human-Centric, Similar-Image Search Tool for Pathology Posted by Narayan Hegde, Software Engineer, Google Health and Carrie J. Cai, Research Scientist, [...] - Google Research
Easy Google Knowledge Panel Identity Theft? Ari Roth from Five Blocks showed us how he was able to claim the knowledge graph profile of the [...] - Search Engine Roundtable
Get the scoop: The ice cream America is searching for Nothing says summer like the jingle of an ice cream truck—and cooling off with a (quickly [...] - Inside Search
Is Google News Violating Google's Webmaster Guidelines By Not Blocking Stories? It looks like Google is not just indexing but also ranking Google News search results pages and [...] - Search Engine Roundtable

July, 18 2019

DuckDuckGo Now Handles 40 Million Searches a Day via @MattGSouthern DuckDuckGo is now handling around 40 million searches a day, according to a report in the New York [...] - Search Engine Journal
Emoji SEO presents opportunities for video Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for [...] - Search Engine Land
Chrome Closes Privacy Loophole – Blow to News Publisher Revenues via @martinibuster Chrome announced they will close a privacy loophole by the end of July 2019. News publishers may [...] - Search Engine Journal
Instagram to Warn Users if Their Account is At Risk of Being Disabled via @MattGSouthern Instagram is introducing changes to its account disable policy, one of which involves warning users [...] - Search Engine Journal
How to set up Google Analytics annotations to show Google updates With Google releasing more information about updates, you should see it as a good practice to [...] - Search Engine Watch
Google Algorithms Cannot Judge The Realness Of An Author Name? With all the E-A-T discussion, a lot of SEOs are into building up the authority of the authors that [...] - Search Engine Roundtable
Rand Fishkin's Mention In Congressional Hearing On Google Congressman David N. Cicilline questioned Google on the Google's mission on getting people to go [...] - Search Engine Roundtable

July, 17 2019

Instagram Expands its Test of Removing Like Counts via @MattGSouthern Instagram expanded its test of removing like counts and restricted the test even further by showing [...] - Search Engine Journal
5 Non-Spammy Link Building Tips that Work via @martinibuster Five ways to build links that will make you feel good about yourself. - Search Engine Journal
Ticket reseller Viagogo suspended from Google Ads Industry groups had been calling on Google to stop accepting advertising dollars from the reseller. - Search Engine Land
Why Google dropped Bing Discover pages from its index No matter how big you are, if you go against Google's guidelines it can end up biting you. - Search Engine Land
DuckDuckGo Improves its Maps Experience With Several Key Upgrades via @MattGSouthern DuckDuckGo is rolling out several updates to its maps search experience while maintaining the same [...] - Search Engine Journal
Parrotron: New Research into Improving Verbal Communication for People with Speech Impairments Posted by Fadi Biadsy, Research Scientist and Ron Weiss, Software Engineer, Google Research Most [...] - Google Research
Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of [...] - Search Engine Land
Twitter to Show the Profiles of New Followers in the Notifications Tab via @MattGSouthern Twitter will show profiles of new followers in the notifications tab, letting users easily learn [...] - Search Engine Journal

July, 16 2019

Google Isn’t Really Biased Against Conservative Websites – Here’s Why via @schachin Google is accused of being biased against conservative sites – especially in news. Let's [...] - Search Engine Journal
Google to Discontinue the AdSense App for iOS and Android via @MattGSouthern Google is deprecating the AdSense app for iOS and Android in the coming months. - Search Engine Journal
Google Explains the Process for Rolling Out Changes to Search Results via @MattGSouthern Google's Danny Sullivan explains how changes to search results are implemented in his latest [...] - Search Engine Journal
New Data Reveals How Much Brands Are Paying Influencers via @MattGSouthern Sponsored content from social media influencers is getting more expensive, with video content [...] - Search Engine Journal
Ex-Googler Says PageRank Replaced in 2006 via @martinibuster An ex-Googler revealed that Google stopped using the original PageRank algorithm in 2006. - Search Engine Journal
E-commerce brands: Track spend efficiency with this Google Ads Script The script pulls keywords from your account and their respective ROAS, which you define. - Search Engine Land
Best Home Page to Deep Link Ratio for Link Building via @martinibuster How important is it to link to deep pages as opposed to the home page? - Search Engine Journal

July, 15 2019

Google made 3,200 changes to search in the past year Do not sit idle. As Google continues to make changes, you should continue to invest in improving [...] - Search Engine Land
5% of Google My Business Listing Views Result in a Customer Action via @MattGSouthern A new study of 45,000 local businesses reveals how customers are finding and interacting with [...] - Search Engine Journal
Google may be testing shareable search results snippets Google is at it again, testing a new feature in the core search results. - Search Engine Land
How we keep Search relevant and useful When you come to Google Search, our goal is to connect you with useful information as quickly as [...] - Inside Search
Possible Google Search Ranking Algorithm Update July 11 & 12th? I am seeing some limited chatter within the SEO community about a Google algorithm update happening [...] - Search Engine Roundtable
Google says shortnames bug resolved, local listings restored It's unclear yet whether the missing reviews issue has also been fixed. - Search Engine Land
Data scraping tools for marketers who don’t know code Here are some free software options to extract data from small to medium data sets to help you get [...] - Search Engine Land
Amazon’s got a PPC lock on “Prime Day” Whether by choice or not isn't clear, but competitors are sitting on the sidelines of "prime [...] - Search Engine Land
How to use Shopping campaigns to increase enterprise leads for B2B Metric Theory's SEM campaign for RecycleAway delivered highly-targeted leads and increased revenue [...] - Search Engine Land
Video: Mike King on the evolution of link building Learn about how link building has (or has not) changed over the years in this video. - Search Engine Land

July, 12 2019

Google to Display Customer Photos in Shopping Ads via @MattGSouthern Google is rolling out a feature that will allow retailers to display customer photos in Google [...] - Search Engine Journal
LinkedIn Adds 3 New Marketing Objectives to Campaign Manager via @MattGSouthern LinkedIn is adding three new ways for marketers to achieve their advertising goals. - Search Engine Journal
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] via @MattGSouthern New figures show that marketers spent $479 million on podcasts ads last year, and are projected to [...] - Search Engine Journal
Google shortnames and the case of the disappearing reviews SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to [...] - Search Engine Land
Google is Launching a New Q&A Video Series With John Mueller via @MattGSouthern Google announced that it will soon be launching a new series of Q&A videos hosted by John [...] - Search Engine Journal
Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script Here's a script that pulls a report on ad performance based on copy length. - Search Engine Land
YouTube Introduces New Ways for Channels to Make Money via @MattGSouthern YouTube will soon be rolling out more ways for content creators to earn money directly from viewers. - Search Engine Journal
Google Really Really Uses The URL Parameter Tool Settings The other day we reported how Google is looking for ways to move the URL parameter tool from the [...] - Search Engine Roundtable

July, 11 2019

Advancing Semi-supervised Learning with Unsupervised Data Augmentation Posted by Qizhe Xie, Student Researcher and Thang Luong, Senior Research Scientist, Google [...] - Google Research
Google Broad Core Updates And Why Some Health Sites Affected via @martinibuster Why health sites seem to be sensitive to Google broad core updates and why this matters to all [...] - Search Engine Journal
Pinterest Rolls Out a Suite of New Video Tools via @MattGSouthern Pinterest is rolling out a set of tools to help businesses keep up with the rising demand for video [...] - Search Engine Journal
Google is Rolling Out a Redesigned News Tab in Desktop Search Results via @MattGSouthern Google announced it is launching a new look for the 'News' tab in desktop search. - Search Engine Journal
Facebook Makes it Easier to Understand Why an Ad is Shown via @MattGSouthern Facebook will now provide even more detail when users click on “Why am I seeing this [...] - Search Engine Journal
New Google Shopping program enables customer photos to show with their product reviews The feature is rolling out now and available through a handful of reviews partners. - Search Engine Land
Google News rolling out card layout on desktop search results Google News publishers may soon see changes in their referral traffic from Google News with this [...] - Search Engine Land
Google Home, Alexa now battling perception of being ‘surveillance’ devices A new incident fuels the perception that smart speakers are spying on their owners. - Search Engine Land
Video: Lily Ray on recovering after a Google core update Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update. - Search Engine Land
Most SEOs Say Site UX Can Impact Your Google Rankings Dejan posted a Twitter poll the other day and it received almost 600 responses from within the SEO [...] - Search Engine Roundtable

July, 10 2019

Sponsored Posts From Instagram Influencers Are Driving Less Engagement via @MattGSouthern A recent study shows that Instagram influencers are getting hit hard by the reported decline in [...] - Search Engine Journal
A different sort of moonshot: looking back on Apollo 11 When astronauts set foot on the Moon 50 years ago, it was a technological triumph that sparked [...] - Inside Search
Google’s John Mueller Explains How Pages Blocked by Robots.txt Are Ranked via @MattGSouthern Google's John Mueller recently explained how query relevancy is determined for pages blocked by [...] - Search Engine Journal
Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019 In this case, "shopping" doesn't include purchasing; however, digital goods and product [...] - Search Engine Land
How to measure success with JavaScript-dependent websites SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, [...] - Search Engine Land
Search engine results: The ten year evolution Look around at a macro-level to see the trends vs. always focusing on detailed keyword level [...] - Search Engine Watch

July, 9 2019

Google My Business Listings Getting Suspended After Adding Short Names via @MattGSouthern A number of SEOs have reported having Google My Business listings suspended after adding a short [...] - Search Engine Journal
Predicting the Generalization Gap in Deep Neural Networks Posted by Yiding Jiang, Google AI Resident Deep neural networks (DNN) are the cornerstone [...] - Google Research
Facebook Introduces More Ways for Content Creators to Earn Revenue via @MattGSouthern Facebook is rolling out new tools that allow creators to monetize their content in different ways. - Search Engine Journal
The need for speed in search: 5 speed types to master now To be competitive in search, you must audit and optimize desktop and mobile page speeds while also [...] - Search Engine Land
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes The latest update also includes more UX changes and bug fixes. - Search Engine Land
What two big studies tell us about the state of local marketing New research from SOCi and FreshChalk point toward best practices and reveal how most local [...] - Search Engine Land
Google Stops Sending Referral Traffic to Bing’s ‘Discover’ Section via @MattGSouthern Google is no longer showing results from Bing's 'Discover' section, which it had previously been [...] - Search Engine Journal
SMX replay: Create dashboards that inform and persuade Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from [...] - Search Engine Land
Google Knowledge Panel With Interesting Finds We have seen the interesting finds section for AMP pages and other types of blocks in the Google [...] - Search Engine Roundtable
Google Dropped Bing Discover Pages From Index But Was There Traffic Drop? The SEO community is buzzing about how Google seems to have removed Bing's Discover section from [...] - Search Engine Roundtable
Google Ads In People Also View Carousel - A Test Or Bug? Valentin Pletzer posted a screen shot on Twitter of Google testing a Google Ad in the people also [...] - Search Engine Roundtable

July, 8 2019

UX, Content and other secrets to Overstock’s SEO turnaround How Overstock weathered some really bad times in SEO and came out ahead in the long run. - Search Engine Land
Google: Both Old Or New Domains Do Not Benefit You In Google Google's John Mueller had to come on Twitter and once again dispel the myth that the age of a [...] - Search Engine Roundtable
Online Shopping via Smart Speakers is Growing Faster Than Expected [REPORT] via @MattGSouthern A new report from eMarketer shows that a greater than expected number of users are shopping via [...] - Search Engine Journal
Google Maps Bug With Business Reviews Disappearing In the past week or so, many local SEOs have been complaining that reviews on local listings in [...] - Search Engine Roundtable
Sites Prepared For Google Mobile First Indexing May Have Not Moved Yet? I am highlighting this twitter exchange because it down right confuses me. Kenichi Suzuki, a well [...] - Search Engine Roundtable
Dual Google Business Related Carousel Here is a screen shot from Ellen Edmands of Google showing a double or dual listing for a business [...] - Search Engine Roundtable
Martin Splitt Of Google At Western Wall - Search Engine Roundtable

July, 5 2019

TF-IDF: The best content optimization tool SEOs aren’t using Term frequency–inverse document frequency uncovers the specific words that top-ranking pages [...] - Search Engine Land
Google’s Algorithm Adjusts Itself When a Real World Crisis is Occurring via @MattGSouthern A Google engineer says changes have been made to the search algorithm in response to real-life [...] - Search Engine Journal
SMX replay: SEO that Google tries to correct for you Patrick Stox explains the processes to pay attention to and the ones to leave to Google. - Search Engine Land
Google is Bringing Search Console Data to Third-Party Content Platforms via @MattGSouthern Google's Martin Splitt revealed the company is working on ways of bringing Search Console data to [...] - Search Engine Journal
July 2019 Google Webmaster Report Here is that big recap where I go over the past month of changes related to Google search and [...] - Search Engine Roundtable
Five ways PPC customer support can help SMBs The whole point of customer support is to understand your industry and business goals. Coaches meet [...] - Search Engine Watch
Google Maps Launches Place Topics Google has launched what they are calling place topics. Place topics use data based on reviews to [...] - Search Engine Roundtable
Google My Business Tests New Design For Console Some folks when they login to their Google My Business account and click on a business to manage [...] - Search Engine Roundtable
Search Marketing Benchmark Report for SaaS The marketing and analytics teams at Directive constructed this comprehensive benchmark report [...] - Search Engine Land
SEO Mythbusting Video On The Future Of The Web (Web Evolution) Martin Splitt had a chat with his colleague at Google Dion Almaer the Director of Web Development [...] - Search Engine Roundtable
Search Buzz Video Recap: Google Robots.txt Changes, Leasing Subdomains For SEO, Search Console Updates & Google Maps This week, Google made big news by announcing they are working on making the Robots Exclusion [...] - Search Engine Roundtable
Google Probably Won't Be Turning Off Any Other Search Console Features Google's John Mueller hinted this morning that no additional legacy Google Search Console features [...] - Search Engine Roundtable
Google Gifts Americans Working On July 4th In Zurich US Flag Balloons - Search Engine Roundtable

July, 4 2019

Happy Fourth Of July From Google, Bing & The Search Community Today is the Fourth of July, Independence Day in the United States and to celebrate some of the [...] - Search Engine Roundtable
SEO, Content, Data and More – The 2019 Digital Expert Week in Review The SEO community is all about sharing knowledge. As the industry is continuously changing, even [...] - Searchmetrics

July, 3 2019

Facebook Reveals Cause of July 3rd Outage, Also Affecting Instagram via @MattGSouthern The cause of the widespread outage affecting image uploads on Instagram and Facebook has been [...] - Search Engine Journal
Clients Who Pay More for SEO Services Report Higher Satisfaction Rates via @MattGSouthern A study finds clients spending above average for SEO services are more likely to be satisfied than [...] - Search Engine Journal
#GoogleDoBetter: The latest on internal issues at Google and Alphabet June 19 sees protests from employees and activists at annual shareholder meeting, but outright [...] - Search Engine Watch
Hit the sauce: What barbecue lovers are searching for across the U.S. Hot dog! It’s BBQ season. If the increasing number of dads in aprons and bucket hats [...] - Inside Search
Something New Is Coming From Google...Gary Has A New Idea... John Mueller from Google posted on Twitter just a couple of minutes ago "Uh oh, Gary has a new [...] - Search Engine Roundtable
Bing: We Never Supported Noindex In Robots.txt Frédéric Dubut from Bing said that its search engine never supported the noindex in a [...] - Search Engine Roundtable

July, 2 2019

Google to stop supporting noindex directive in robots.txt Changes are coming to how Google understands some of the unsupported directives in your robots.txt [...] - Search Engine Land
Google Cancels Support for Robots.txt Noindex via @martinibuster Google announced they will no longer support robots.txt noindex directive - Search Engine Journal
Why it’s worth targeting keywords with no-to-low monthly search volume Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume [...] - Search Engine Land
A note on unsupported rules in robots.txt Yesterday we announced that we're open-sourcing Google's production robots.txt parser . It was an [...] - Google Webmaster Central
Study Claims Instagram Engagement Has Been in Decline Since May via @MattGSouthern A study claims overall engagement across Instagram is down and has been sharply declining since [...] - Search Engine Journal
Facebook Updates News Feed Algorithm to Reduce Sensational Health Claims via @MattGSouthern Facebook updated its news feed algorithm to reduce the reach of posts making sensational or [...] - Search Engine Journal
Google taking Ads API back to beta over performance issues Google has decided to send its Ads API back to beta. Feedback from developers about slow response [...] - Search Engine Land
Google expands App campaigns search inventory on iOS browsers Conversions won’t be available via third-party tools. - Search Engine Land
Google To Drop Any Support For crawl-delay, nofollow, and noindex in robots.txt Google posted this morning that they are going to stop unofficially supporting the noindex, [...] - Search Engine Roundtable
Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results via @MattGSouthern Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search [...] - Search Engine Journal
Google Expands the Distribution of App Ads via @MattGSouthern Google Ads is expanding the distribution of app ads, which will now show up more often on iOS [...] - Search Engine Journal
How one in-house team is taking on industry incumbents A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and [...] - Search Engine Land

July, 1 2019

Google Wants to Establish an Official Standard for Using Robots.txt via @MattGSouthern Google has proposed an official internet standard for the rules included in robots.txt files. - Search Engine Journal
Google’s John Mueller on Good Links and How to Get Them via @martinibuster John Mueller was asked what a good link is and how to get them without being spammy. - Search Engine Journal
How to Super Power Your Link Building via @martinibuster Link building as two factors holding it back. This is how to power up your link building. - Search Engine Journal
Google posts draft to formalize Robots Exclusion Protocol Specification Google open sources its robots.txt parser as part of this announcement. - Search Engine Land
Will Google Crack Down On Sites Leasing Out Its Subdomains Google's John Mueller addressed the topic of sites leasing or renting out subdomains off of their [...] - Search Engine Roundtable
Study Reveals the Top 5 SEO Mistakes Made by Marketing Agencies via @MattGSouthern A study of top marketing agencies reveals the most common mistakes made when it comes to SEO. - Search Engine Journal
Formalizing the Robots Exclusion Protocol Specification For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical [...] - Google Webmaster Central