Archive of July, 2025

July, 31 2025

Microsoft Bing Advertising Revenue Up 21% Yet Again Microsoft reported its fourth quarter 2025 earnings and it showed that its search and advertising [...] - Search Engine Roundtable
Keeping Content Discoverable with Sitemaps in AI Powered Search AI search is redefining how content is discovered and ranked, but sitemaps still matter. When [...] - Bing Webmaster
Google URL Removal Bug Enabled Attackers To Deindex URLs via @sejournal, @martinibuster Google recently fixed a bug that allowed malicious attackers to deindex any URL using the Outdated [...] - Search Engine Journal
Your ChatGPT conversations may be visible in Google Search Google is indexing shared ChatGPT links – exposing prompts, responses, and sensitive info you [...] - Search Engine Land
Bing Recommends lastmod Tags For AI Search Indexing via @sejournal, @MattGSouthern Bing recommends using accurate lastmod values in sitemaps to help AI-powered search prioritize [...] - Search Engine Journal
Google Shopping Tests Clickable Submenus Categories Google is testing a clickable version of the sub-menu within Google Shopping, next to the G super [...] - Search Engine Roundtable
Why AI visibility starts with ops – not marketing From shipping delays to support issues, AI tools are picking up on what ops gets wrong. This is the [...] - Search Engine Land
Google Search Posts On Reddit Section Replacing Discussion and Forums? Google is testing a new section in the search results titled "Posts on Reddit." This [...] - Search Engine Roundtable
Google still leads, but Gen Z and AI are reshaping search behavior: Survey Gen Z is driving a shift toward AI and social platforms for search, as trust in AI tools grows and [...] - Search Engine Land

July, 30 2025

AI isn’t the enemy: How bloggers can thrive in a generative search world Traffic may be down, but influence is up for grabs. Learn why embracing AI is key to sustained [...] - Search Engine Land
User-first E-E-A-T: What actually drives SEO and GEO Too many reduce E-E-A-T to a box-ticking exercise. Real growth comes from content users trust [...] - Search Engine Land
44 best ChatGPT prompts for SEO Discover powerful SEO prompts for ChatGPT. Optimize content, keywords, audits, and more with [...] - Search Engine Land
Google AI Mode Gains Upload Files, Canvas Planner & Search While Browsing Google AI Mode added the ability to upload PDFs and images for your queries. Google also added a [...] - Search Engine Roundtable
Google Ads Tests Different Colored & Shaped Asset Buttons Google is testing displaying different colored and shaped buttons, assets, in the sponsored [...] - Search Engine Roundtable
How AI overviews are reshaping Google search by Edna Chavira Semrush analyzed 10M+ keywords to reveal how AI Overviews are impacting visibility, clicks, and SEO [...] - Search Engine Land
Google Search Live With Video Rolling Out Google announced that the full version of Search Live, with video and not just audio, is now [...] - Search Engine Roundtable
Research Shows Differences In ChatGPT And Google AIO Answers via @sejournal, @martinibuster New research shows that ChatGPT and Google differ in ways that require marketers to tailor their [...] - Search Engine Journal
Google Ads Tests Grouping Favicons In Expandable Sponsored Results Google is testing grouping the favicons from the sites from advertisers at the top of the sponsored [...] - Search Engine Roundtable
Daily Search Forum Recap: July 30, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

July, 29 2025

New ways to learn and explore with AI Mode in Search AI Mode in Search has several new features to help learners, educators and anyone who’s [...] - Inside Search
Google cuts conversion tracking in EU over consent mode non-compliance Advertisers are losing conversions and targeting power as Google enforces strict consent [...] - Search Engine Land
Google Ads Turns Of Personalization, Remarketing & Conversion Tracking Google is notifying some advertisers that they do not comply with Google's EU User Consent Policy, [...] - Search Engine Roundtable
AI Generated Google Business Profiles Menus Google seems to be testing using AI to summarize the menus for local restaurants within Google [...] - Search Engine Roundtable
Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI via @sejournal, @martinibuster Google's John Mueller advises checking whether your ecommerce store is accessible to AI agents. - Search Engine Journal
Google Explains The Process Of Indexing The Main Content via @sejournal, @martinibuster Google's Gary Illyes explains the process of indexing content and offers a tip on how to improve [...] - Search Engine Journal
Brand mentions and how to make the most of them Learn how brand mentions—linked or unlinked—impact SEO. Discover ways to track, [...] - Search Engine Land
Google Ads rolls out Search Term categories for RSAs The new RSA insights tool helps you identify top-performing search categories and optimize their [...] - Search Engine Land
Google releases AI Mode in the UK The third country to get AI Mode in Google Search is the United Kingdom. - Search Engine Land
Google Search: Help Me Shop In AI Mode Google is testing a button to drive more people into AI Mode for shopping help. The button is [...] - Search Engine Roundtable

July, 28 2025

SEO vs. GEO: What’s different? What’s the same? Learn how SEO and GEO strategies differ – and how combining both can boost your visibility [...] - Search Engine Land
Google: Soft 404s Use Crawl Budget Despite 200 OK Status via @sejournal, @MattGSouthern Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. [...] - Search Engine Journal
Daily Search Forum Recap: July 28, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Warns: CSS Background Images Aren’t Indexed via @sejournal, @MattGSouthern Google says images styled with CSS won’t be indexed in Image Search, advising developers to [...] - Search Engine Journal
Google Local Service Ads Message Leads Now More Expensive? Google has changed how much it charges for message leads within Google Local Service Ads. [...] - Search Engine Roundtable
Google Search: Introducing AI Mode in the UK Ask more complex, nuanced questions on Google Search with AI Mode, now available in the UK. - Inside Search
Google Search Central Deep Dive 2025 Indexing Slides Google had it Google Search Central Live event in the Asia-Pacific region last week. It was a three [...] - Search Engine Roundtable
International SEO execution: Keyword research, link building & UX that converts Learn how to structure, localize, and optimize your website for international audiences. This guide [...] - Search Engine Land
Google On Balancing Needs Of Users And The Web Ecosystem via @sejournal, @martinibuster Google's Gary Illyes said they're still figuring out how to balance the needs of users and the web [...] - Search Engine Journal
Your brand in the age of generative search: How to show up and be cited In the age of AI search, visibility depends on citations, not just rankings. Here's how to make [...] - Search Engine Land
Google Business Profile Attributes With Confirmed By Percentages Google seems to be rolling out a new Google local feature for Google Business Profiles that shows [...] - Search Engine Roundtable
How to assemble captivating Google Ads copy Every line in your ad should earn its place. Learn how to structure Google Ads copy that captures [...] - Search Engine Land

July, 26 2025

Why A Site Deindexed By Google For Programmatic SEO Bounced Back via @sejournal, @martinibuster A company founder shared that Google deindexed their site because of scaled content, and what they [...] - Search Engine Journal
Why Is SureRank WordPress SEO Plugin So Popular? via @sejournal, @martinibuster SureRank SEO plugin offers the basics that every site needs without the bloated features many users [...] - Search Engine Journal

July, 25 2025

Google Confirms CSS Class Names Don’t Influence SEO via @sejournal, @MattGSouthern Google’s Search Relations team explains how CSS affects SEO, addressing myths about class [...] - Search Engine Journal
ChatGPT Appears To Use Google Search As A Fallback via @sejournal, @martinibuster ChatGPT appears to fall back on Google search snippets when it cannot retrieve data through Bing. - Search Engine Journal
Google Ads RSAs Adding Click & Conversion Data Google Ads is adding more detailed data to RSAs, responsive search ads, reporting. Specifically, it [...] - Search Engine Roundtable
How to boost local SEO: 4 AI-driven tactics that get results Make your business easier to find with smarter local SEO. Explore AI-powered ways to improve search [...] - Search Engine Land
Is ChatGPT Using Google Search Results? I am seeing numerous tests now that seem to prove that OpenAI's ChatGPT search feature is using [...] - Search Engine Roundtable
Google Virtual Try-On & Customized Price Alerts Now Live Google finally launched its virtual clothes try-on feature after launching it several times and [...] - Search Engine Roundtable
Google Search Ranking Volatility Remains Heated Spiking Thursday As we reported earlier this week, Google Search ranking volatility was more heated (and for longer) [...] - Search Engine Roundtable

July, 24 2025

Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews via @sejournal, @martinibuster Google's Gary Illyes confirmed that standard SEO is all you need to rank in AI Overviews and AI [...] - Search Engine Journal
Web Guide: An experimental AI-organized search results page We’re launching Web Guide, a Search Labs experiment that uses AI to intelligently organize [...] - Inside Search
How important are backlinks for SEO in 2026? Links used to rule SEO. Do they still? Or are they just another outdated tactic in a world of [...] - Search Engine Land
Google: Normal SEO Works To Get Into AI Overviews Gary Illyes from Google said at the Google Search Live Deep Dive event yesterday that you don't [...] - Search Engine Roundtable
Try on styles with AI, jump on great prices and more Learn more about new AI tools available from Google Shopping, like our launch of our try on feature [...] - Inside Search
Daily Search Forum Recap: July 24, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google On Show Webpage SEO Google's John Mueller gave some advice on how to handle show web pages, for when the event or show [...] - Search Engine Roundtable
Google says normal SEO works for ranking in AI Overviews and LLMS.txt won’t be used Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in [...] - Search Engine Land
Google On CSS & SEO Google's John Mueller and Martin Splitt spoke for just under 40 minutes on the topic of CSS and [...] - Search Engine Roundtable
Validity Of Pew Research On Google AI Search Results Challenged via @sejournal, @martinibuster The Pew Research Center's findings on AI and web traffic may be misleading due to major [...] - Search Engine Journal
Google Web Guide for AI organized search results This is a search labs experiment, opt in only now, for the web tab within Google Search. - Search Engine Land
Google’s AI Overviews are hurting clicks: Pew study Google’s AI Overviews slash clicks, with users abandoning searches more often and not [...] - Search Engine Land
Introducing the Google Trends API (alpha): a new way to access Search Trends data We're excited to announce the Google Trends API alpha test. This new API will help [...] - Google Webmaster Central
Google Announces Google Trends API Google has released an alpha version of an API to access Google Trends data - the Google Trends [...] - Search Engine Roundtable
Is OpenAI Crawling LLMs.txt Files? Google Says It Won't. Recently, Google said that no AI system is currently using the LLMS.txt file. But maybe some are [...] - Search Engine Roundtable

July, 23 2025

Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem via @sejournal, @martinibuster Research on actual users shows that only 1% of AI summaries result in a click to a website. - Search Engine Journal
Pew: Searchers Less Likely To Click On Links In Google Search With AI Overviews Pew Research Center released a report that showed Google searchers who encounter an AI Overview are [...] - Search Engine Roundtable
Daily Search Forum Recap: July 23, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Target Impression Share explained: Pros, cons, and when to use it Learn how Google’s Target Impression Share bidding works, and why chasing visibility might be [...] - Search Engine Land
Google Ad Revenue Up 10.4% & Overall Revenue Up 14% Google reported Q2 2025 earnings today, which showed Google's ad revenue was up again [...] - Search Engine Roundtable
Google: AI Overviews Drive 10% More Queries, Per Q2 Earnings via @sejournal, @MattGSouthern Google’s Q2 earnings show AI Overviews are increasing search activity, with new data [...] - Search Engine Journal
Google Search Result Snippets With See More & Other Hyperlinks Google is testing adding more links within the search results snippets. Google is showing a [...] - Search Engine Roundtable
Google Shares SEO Guidance For State-Specific Product Pricing via @sejournal, @MattGSouthern Google explains how to handle state-specific product pricing in search results. Here's what to know. - Search Engine Journal
Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not via @sejournal, @TaylorDanRW Google confirmed AI Overviews, Lens, and Circle to Search operate on the same indexing and ranking [...] - Search Engine Journal

July, 22 2025

What is negative SEO? And how to prevent, detect, and recover from it Learn how negative SEO works, how to spot common attacks like spammy links, and what steps to take [...] - Search Engine Land
Data providers: Google June 2025 core update was a big update Google's June core update overall was a bigger update; where some sites hit by the previous helpful [...] - Search Engine Land
7 Google Ads search term filters to cut wasted spend These filtering tactics help refine your targeting, reduce spend on low-quality clicks, and uncover [...] - Search Engine Land
Google Search Tests Replacing More With More Filters & Show More Google is testing replacing the "More" button under the search bar within the search [...] - Search Engine Roundtable
Daily Search Forum Recap: July 22, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Inside Google’s secret search systems: 1,200 experiments, AI agents, and entities A deep dive into the unseen systems behind Google Search – uncovering live experiments, [...] - Search Engine Land
Google Ads Brand Inclusions & Exclusions In AI Max Google Ads seems to be moving brand inclusions and exclusions into AI Max for any new search [...] - Search Engine Roundtable
Google Ads Competitive-Aware Recommendations Google Ads can now show recommendations or insights based on what your competitors are doing. So [...] - Search Engine Roundtable
Google: It Makes Sense To Noindex LLMs.txt Google's John Mueller said it may make sense to noindex your LLMs.txt file. This way, the file [...] - Search Engine Roundtable

July, 21 2025

Don’t kill your SEO budget, shift it SEO budgets are under pressure. The winners? They’re not cutting – they’re [...] - Search Engine Land
Google CTRs Drop 32% For Top Result After AI Overview Rollout via @sejournal, @MattGSouthern A new analysis finds Google’s top organic CTR dropped from 28% to 19% following the expansion [...] - Search Engine Journal
Google Ads Negative Keyword Lists For Performance Max Campaigns - Maybe? Google Ads is letting some advertisers add negative keyword lists to their Performance Max [...] - Search Engine Roundtable
Google Search Console Has A New Logo Google has uploaded a new logo for Google Search Console. The logo looks like a variation of an [...] - Search Engine Roundtable
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt via @sejournal, @martinibuster Google's John Mueller answered a question about the use of llms.txt and whether it makes sense to [...] - Search Engine Journal
11 actionable tips for the Google AI Mode era Get your brand ready for AI-first search. Create standout content, optimize for agents, and lead in [...] - Search Engine Land
Google AI Mode Button Now On Home Page Search Box After months of testing, it seems Google is rolling out a button for AI Mode directly in the search [...] - Search Engine Roundtable
Potential SEO Clients May Want To Discuss AI Search And Chatbots via @sejournal, @martinibuster An SEO shared that they lost a potential client because they didn't address SEO for AI. Is AEO/GEO [...] - Search Engine Journal
Google Maps Business Profile Ask Button More Prominent Google is testing moving the "Ask" button to one of the main buttons on some Google local [...] - Search Engine Roundtable
Google Ads Optimization Score Column Tips Google Ads is adding a tips icon in the Optimization Score column within the Google Ads reporting. [...] - Search Engine Roundtable

July, 20 2025

Google Search Ranking Volatility Very Heated Days After Core Update Completed Google told us the June 2025 core update completed early on Thursday, July 17th, but now, four days [...] - Search Engine Roundtable

July, 19 2025

Can AEO/GEO Startups Beat Established SEO Tool Companies? via @sejournal, @martinibuster CEO of Conductor says legacy SEO platforms can effectively compete with AI-native startups, [...] - Search Engine Journal
Why It’s Okay To Not Buy Or Obsess Over Links Anymore via @sejournal, @martinibuster Buying links is risky and unnecessary now that other factors play a greater role in ranking. - Search Engine Journal
Google Discusses If It’s Okay To Make Changes For SEO Purposes via @sejournal, @martinibuster Google discussed whether it's okay to make changes to a web page for SEO purposes. - Search Engine Journal

July, 18 2025

Google’s June 2025 Update Analysis: What Just Happened? via @sejournal, @martinibuster Google's June 2025 update is over. Here are some clues about what may have happened. - Search Engine Journal
AI search is booming, but SEO is still not dead AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect [...] - Search Engine Land
Bing Tests Sitelinks With Light Gray Underlines Microsoft is testing showing sitelinks with light gray underlines in the Bing search results. [...] - Search Engine Roundtable
Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses Google's June 2025 core update finished on Thursday after running for 16 days. It was a volatile [...] - Search Engine Roundtable
Google homepage search box rolling out AI Mode button It seems Google is adding an AI Mode button to the Google home page. Google has been testing this [...] - Search Engine Land
Daily Search Forum Recap: July 18, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
New Google Business Profile Check Edit Status Google launched a new feature for Google Business Profiles that lets you check the status of your [...] - Search Engine Roundtable

July, 17 2025

OpenAI ChatGPT Agent Marks A Turning Point For Businesses And SEO via @sejournal, @martinibuster ChatGPT agent is a turning point for SEO because it changes how websites are expected to function [...] - Search Engine Journal
Google Discover Officially Gets AI-Generated Summaries Several weeks ago, we reported Google was testing AI-generated summaries for Google Discover. [...] - Search Engine Roundtable
Google Answers Question About Structured Data And Logged Out Users via @sejournal, @martinibuster Google's John Mueller answers whether it is okay to show logged-out users different content from [...] - Search Engine Journal
Google AI Mode Gets Gemini 2.5 Pro & Deep Search For A Fee Google is charging searchers to access the latest and best of its AI Mode and Deep Search. Google [...] - Search Engine Roundtable
Google’s John Mueller Clarifies How To Remove Pages From Search via @sejournal, @MattGSouthern Google's John Mueller explains how to remove pages from Google Search, why sitelinks can't be [...] - Search Engine Journal
Google June 2025 core update rollout is now complete This is the second core update of 2025 and it took over 16 days to complete. - Search Engine Land
Google June 2025 Core Update Finished Rolling Out Google's June 2025 core update is now done rolling out, it took 16 days and 18 hours to complete. [...] - Search Engine Roundtable
Google Analytics Real Time Reporting Broken Again Google Analytics real-time reporting screens seem broken again. I am seeing a ton of complaints [...] - Search Engine Roundtable
Daily Search Forum Recap: July 17, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Mastering voice search SEO: Simple strategies that work Voice search is changing how people find you. Discover strategies to optimize for natural language, [...] - Search Engine Land

July, 16 2025

Google Search Can Now Call Local Businesses Using AI via @sejournal, @MattGSouthern Google Search can now call local businesses using AI to gather pricing and availability info on [...] - Search Engine Journal
More advanced AI capabilities are coming to Search For Google AI Pro and AI Ultra subscribers, AI Mode in Search now features the ability to use [...] - Inside Search
Daily Search Forum Recap: July 16, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Cloudflare DDoS Report: 63% Of Known Attacks Blamed On Competitors via @sejournal, @martinibuster Cloudflare report shows that, of customer‑identified DDoS attacks, 63% are [...] - Search Engine Journal
Confirmed CWV Reporting Glitch In Google Search Console via @sejournal, @martinibuster Google Search Console Core Web Vitals reporting for mobile is showing a confirmed dip in metrics [...] - Search Engine Journal
Your website still matters in the age of AI AI is the latest obsession, but strategy still wins. Refocus on your website – the original [...] - Search Engine Land
Google Business Profile Appeal Tool Now Shows Rejection Reasons Google Business Profiles appeal tool now shows the reason your appeal was rejected. It can show a [...] - Search Engine Roundtable
Google: Barely Indexed Sites Can Mean Google Isn't Convinced Of The Site Overally Google's John Mueller replied to a question around indexing issues on a site and said that if the [...] - Search Engine Roundtable
Google Ads Change History Ghost Users - AdWords Administrator Have you ever noticed ghost users in your Google Ads change history log? It just shows [...] - Search Engine Roundtable
Google Ads Expandable Summary Row (Fed vs Asset Metrics) Google Ads seems to be testing an expandable row in the channel performance report that shows you [...] - Search Engine Roundtable

July, 15 2025

Google Says AI Won’t Replace The Need For SEO via @sejournal, @martinibuster Google's John Mueller discusses the value of websites and answers what impact AI will have on the [...] - Search Engine Journal
Google Business Profiles Automatically Adding Social Media Links To Businesses Google seems to be automatically adding social media links to Google Business Profiles. A post from [...] - Search Engine Roundtable
Google AdSense PIN Verification Issues Google AdSense may have a bug with its PIN verification processs. There are tons of AdSense [...] - Search Engine Roundtable
Google updates local ranking documentation Are these changes signaling changes to how Google local rankings work or did Google just clarify [...] - Search Engine Land
Google Search Console Analytics API New Metadata Incomplete Data Points Google announced it has a new metadata field for its Search Analytics API (for Search Console's [...] - Search Engine Roundtable
Google Local Ranking Documentation Updated Google has updated its local ranking documentation and Tips to improve your local ranking on Google [...] - Search Engine Roundtable
How AI is reshaping SEO and what’s next by Edna Chavira Generative search experiences are rewriting the SEO playbook, raising new challenges around [...] - Search Engine Land
Daily Search Forum Recap: July 15, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

July, 14 2025

Want to present at SMX Next? Now’s the time to submit a pitch! There is more change than ever in search. If you’re on top of how AI is affecting search [...] - Search Engine Land
Geoptie: Free GEO tools every SEO professional needs in 2025 by Tor.app AI is changing search forever. Geoptie’s four GEO tools help SEO experts stay visible, [...] - Search Engine Land
Google’s New Graph Foundation Model Catches Spam Up To 40x Better via @sejournal, @martinibuster Google's new Graph Foundation Model enables Google to generalize machine learning across any type [...] - Search Engine Journal
Google AI Overviews Now With Many Videos Google is now showing not just short videos in AI Overviews but also longer-form videos in the AI [...] - Search Engine Roundtable
Google Explains How To Approach Content For SEO via @sejournal, @martinibuster Google encourages publishers to be realistic about the kinds of searches their content should [...] - Search Engine Journal
Organic search impressions: How to track & improve Discover what organic search impressions are, how they impact SEO performance, and how to analyze [...] - Search Engine Land
Google June 2025 Core Update Volatility Remains Heated Through Weekend Today marks the two-week mark of the start of the Google June 2025 core update. This update seems [...] - Search Engine Roundtable
Google Ads Apply Recommendations Within Gmail Can Be Dangerous Google Ads with Gmail has this feature that you can now click one button to apply a recommendation [...] - Search Engine Roundtable
Google Updates Merchant Return Policies & Loyalty Programs Google has updated a number of search-related help documents for its merchant return policies and [...] - Search Engine Roundtable
Internal linking for SEO: Types, strategies & tools Learn how to build a powerful internal linking strategy that boosts rankings, improves [...] - Search Engine Land
Google Local Service Ads Reviews Now Managed By Business Profiles We knew this was coming but as of July 11th, your reviews on Google Local Service Ads are now [...] - Search Engine Roundtable
How to keep your SEO skills sharp in an AI-first world As SEO and GEO converge, learn which traditional skills still apply, which ones need rethinking, [...] - Search Engine Land
Daily Search Forum Recap: July 14, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google AI Mode With Link Cards Only - A Bug? Google is either testing showing link cards only within AI Mode or it might be a bug. Randomly over [...] - Search Engine Roundtable
5 one-click Google Ads segments to save your budget Your Google Ads budget leaks in places you’re not looking. Uncover what’s causing [...] - Search Engine Land

July, 11 2025

Google Explains How Long It Takes For SEO To Work via @sejournal, @martinibuster Google’s John Mueller explains what site owners should expect after implementing SEO changes. - Search Engine Journal
Microsoft Bing Tests Delivery Truck Icon In Search Ads Microsoft is testing using a blue delivery truck icon in some of the ads in the Bing Search [...] - Search Engine Roundtable
Google’s Advice On Hiring An SEO And Red Flags To Watch For via @sejournal, @martinibuster Google explains when it's time to hire an SEO and cautions about a major red flag to watch for. - Search Engine Journal
Google Clarifies Structured Data Rules For Returns & Loyalty Programs via @sejournal, @MattGSouthern Google updates its structured data documentation to clarify how merchants should implement return [...] - Search Engine Journal
Bing Local Pack With See More Button At Top Microsoft is testing showing the "See more" button at the top of the Bing local pack, [...] - Search Engine Roundtable
Google Tests Zoom Effect In On Images Within Search Results Google is testing a zoom effect when you place your mouse cursor over the images in the search [...] - Search Engine Roundtable
Is web traffic a vanity metric? Not if you’re a publisher For some, traffic is vanity. For publishers, it’s revenue. Learn when it matters – and [...] - Search Engine Land
Google Local & Business Profiles Drops June 25th - Reporting Glitch? Starting around June 25, 2025, many are noticing huge declines in impressions and clicks from their [...] - Search Engine Roundtable

July, 10 2025

OpenAI Quietly Adds Shopify As A Shopping Search Partner via @sejournal, @martinibuster OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source. - Search Engine Journal
Cloudflare’s Pay Per Crawl: A turning point for SEO and GEO Pay Per Crawl signals a new web business model – charging AI bots for access and giving [...] - Search Engine Land
Organic search vs paid search: Which should you choose? Compare SEO vs PPC in cost, speed, ROI, and long-term value. Discover when to use each, how they [...] - Search Engine Land
The new marketing war isn’t for clicks – it’s for memory Everything is now opaque. Here's why marketers must shift from chasing visibility to shaping the [...] - Search Engine Land
Google’s Quality Rankings May Rely On These Content Signals via @sejournal, @martinibuster Content that delivers a meaningful experience with these 7 factors is more likely to earn links, [...] - Search Engine Journal
Google Gemini is the most trusted LLM for PPC strategy AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. [...] - Search Engine Land
Google Business Profiles Drops Utility Bill As Evidence For Appeal Google has removed from the Google Business Profiles help documentation the ability to use a [...] - Search Engine Roundtable
Google Search Console Performance Report Average Position Bug? Google Search Console may have a weird glitch in the performance report average position data. For [...] - Search Engine Roundtable
Enterprise SEO: A complete guide for scalable search success Master enterprise SEO with strategies for scale, governance, and global visibility. Learn how large [...] - Search Engine Land
Google Search Ads People Also Consider Carousel Format In February, we covered the new Google Ads "people also consider" ad format for sponsored [...] - Search Engine Roundtable
Google June 2025 Core Update Leading To Some Partial HCU Recoveries It has now been ten days since the Google June 2025 core update began rolling out. It will probably [...] - Search Engine Roundtable
4 PPC trends to monitor closely in the second half of 2025 While AI dominates the spotlight, deeper changes in cost, control, and data are pushing advertisers [...] - Search Engine Land
Daily Search Forum Recap: July 10, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

July, 9 2025

Yoast SEO Functionality Is Now Available Within Google Docs via @sejournal, @martinibuster Yoast SEO breaks free of the CMS paradigm and now provides readability and keyword feedback within [...] - Search Engine Journal
New Google Search Console Discussion Forum Search Appearance Filter Google Search Console now gives you the ability to track the performance of your Discussion forums [...] - Search Engine Roundtable
Google Ads hidden search terms cost advertisers – big time An independent analysis reveals that hidden search terms in Google Ads may be costing advertisers [...] - Search Engine Land
Dive deeper with AI Mode and get gaming help in Circle to Search We’re bringing new AI capabilities to Circle to Search, so you can dive deeper and ask [...] - Inside Search
Internet Marketing Ninjas Acquired By Previsible via @sejournal, @martinibuster Previsible has acquired Internet Marketing Ninjas to expand its link building and digital PR [...] - Search Engine Journal
Google: Order Of Disavow Link File Does Not Matter Google's John Mueller said the order of the URLs or sites you list in your disavow link file does [...] - Search Engine Roundtable
Be Careful With Google When Publishing AI Content A recent study from Ahrefs said that AI-generated content does not hurt your Google rankings. And [...] - Search Engine Roundtable
Google Explains Why Link Disavow Files Aren’t Processed Right Away via @sejournal, @martinibuster Google's John Mueller clarified that submitting a link disavow file does not trigger immediate [...] - Search Engine Journal
Google Ads Generating Fewer Clicks? Why? The folks at PPC Hero noted that Google Ads CPCs increasing and there is a decline in ad click [...] - Search Engine Roundtable
Previsible acquires Internet Marketing Ninjas in SEO agency shakeup The acquisition brings together two long-standing players in traditional SEO in the emerging era of [...] - Search Engine Land
Google Ads API to sunset ad sharing this October Google is phasing out ad sharing in favor of asset-based formats, requiring advertisers to create [...] - Search Engine Land
Google Ads Defends Hidden Search Terms As Solely Privacy Driven Ginny Marvin, Google's Ads Liaison, defended why so many search terms are hidden within the Google [...] - Search Engine Roundtable

July, 8 2025

Human-Centered SEO: How To Succeed While Others Struggle With AI via @sejournal, @martinibuster Machines cannot replace skilled marketers who understand the role of human behavior signals that [...] - Search Engine Journal
Google AI Mode Shows Different Sources For The Same Query It seems that the links/citations you see in Google AI Mode can be very different when you search [...] - Search Engine Roundtable
Google AI Mode available in India without sign-in Just two weeks ago, Google launched AI Mode within Search Labs - now Google made it available to [...] - Search Engine Land
Google Ads Editor Version 2.10 Is Out With 20 New Features Google has released the new version of Google Ads Editor, version 2.10. This version has over 20 [...] - Search Engine Roundtable
How To Use New Social Sharing Buttons To Increase Your AI Visibility via @sejournal, @martinibuster AI share buttons that are easy to configure may help increase a site's exposure in ChatGPT and [...] - Search Engine Journal
Google Ads Editor 2.10 drops Google Ads Editor 2.10 brings new AI features, improved targeting options, and streamlined creative [...] - Search Engine Land
Google Search Rolls Out AI Mode In India Without Labs A couple of weeks ago, Google rolled out AI Mode via Search Labs in India and now Google is fully [...] - Search Engine Roundtable
Google Ads To Update Its Political Content Policy Google will be updating its political content policy this month, if not already. Specifically, the [...] - Search Engine Roundtable
Google AI Mode Follow Up Questions With Suggestions Google AI Mode also has search suggestions in the follow-up section. After you ask Google AI Mode a [...] - Search Engine Roundtable

July, 7 2025

Master GA4: Google Analytics 4 tips & tutorials Learn how to use GA4 for better tracking, insights, and reporting. Track organic traffic, custom [...] - Search Engine Land
How to win with your local marketing strategy (with AI, SEO, and Community) Master local marketing with proven SEO, social, and offline tactics to boost visibility, build [...] - Search Engine Land
Cloudflare: We Will Get Google To Provide A Way To Block AI Overviews A week or so ago, Cloudflare announced it would block AI bots by default and offer a new pay per [...] - Search Engine Roundtable
Google upgrades Keyword Planner with localized forecasting Google's Keyword Planner now offers city, region, and device-level forecast breakdowns—giving [...] - Search Engine Land
Google Keyword Planner Update Gives Breakdown By By City, Region & Device/Platform Google has pushed out an update to its keyword planner tool that gives you new forecast views to [...] - Search Engine Roundtable
Google AI Overviews Target Of Legal Complaints In The UK And EU via @sejournal, @martinibuster Independent publishers want the option to opt out of Google's AI Overviews without being excluded [...] - Search Engine Journal
Google Business Profiles Reverification After Suspensions Increasing? A number of local SEOs are stating that Google is now requiring businesses that had their Google [...] - Search Engine Roundtable
Daily Search Forum Recap: July 7, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Crawlability 101: Fix SEO to get seen by search engines Crawlability refers to how easily search engines access your site. Learn what it is, why it [...] - Search Engine Land
Google Ads With Nearby Hotel Placement Units Google seems to be testing a new ad unit for hotel or nearby listings that have big blue buttons to [...] - Search Engine Roundtable
Google Says AI Mode Rolling Out To Workspace Accounts Google's Nick Fox said that AI Mode has begun rolling out to Workspace accounts in the US. Nick [...] - Search Engine Roundtable
Google Tests Low, Typical, High Price Labels In Search Result Snippets Google is testing labeling search result snippets with "low price," "typical [...] - Search Engine Roundtable
How to expand your reach with reverse location targeting in Google Ads Not all searches come from locals. Here’s how to reach out-of-area users already looking for [...] - Search Engine Land

July, 4 2025

Google Merchant Center Gains Automatic Shipping Updates Google Merchant Center is rolling out automatic shipping updates under the automatic improvements [...] - Search Engine Roundtable
SEO Rockstar “Proves” You Don’t Need Meta Descriptions via @sejournal, @martinibuster Tests show that removing meta descriptions may improve search engine traffic, although some say SEO [...] - Search Engine Journal
Bing Search Tests Zoomable & Sticky Related Searches Microsoft is testing zoomable and sticky related searches in the Bing Search results page. So one [...] - Search Engine Roundtable
Daily Search Forum Recap: July 4, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
New Google AdSense Fill Empty In-Page Ads Google AdSense announced a new feature to "Fill empty in-page ads" by showing [...] - Search Engine Roundtable
Google faces EU antitrust complaint over AI Overviews The EU is concerned that Google’s AI Overviews misuse publisher content without consent, [...] - Search Engine Land
Bing Tests Local Place Listings In Green Microsoft is testing showing the local/places listings in green within the Bing search results. [...] - Search Engine Roundtable

July, 3 2025

Shifts in data privacy are forcing a return to marketing fundamentals Search marketing built on deep user data is no longer sustainable. Here’s how to evolve [...] - Search Engine Land
Daily Search Forum Recap: July 3, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads investigating reports of issues The issue may result in slowness, errors and other problems within the Google Ads and Search Ads [...] - Search Engine Land
Similarweb: No Clicks From Google Grew From 56% to 69% Since AI Overviews Similarweb released a report shows that since the launch of Google AI Overviews in May 2024, [...] - Search Engine Roundtable
How to stay grounded (and inspired) as AI changes search and SEO Traffic's down. Clients are nervous. But SEO isn’t over – it’s just evolving. [...] - Search Engine Land
Microsoft Laying Off 9,000 Employees - 4% Of Workforce Microsoft will be laying off about 4% of its workforce, which is about 9,000 employees. It is [...] - Search Engine Roundtable
Report: Over 12% Of People Also Ask Results Are Google AI Overviews Last November, Google began to power some of the peopel also ask results with AI Overviews. [...] - Search Engine Roundtable
New Google Ads AI Max Search Match Type Google has added AI Max to the search match types in the Google Ads interface. If you click on the [...] - Search Engine Roundtable
Google Ads Top Stop Serving Message Assets With Unverified Phone Numbers Google is notifying some advertisers that their ads with message assets will stop serving on [...] - Search Engine Roundtable

July, 2 2025

11 of the best free tools every SEO should know about Use these zero-cost SEO tools to tackle AI-driven SERPs, Core Web Vitals, content gaps, and more [...] - Search Engine Land
The latest AI news we announced in June Here are Google’s latest AI updates from June 2025 - Inside Search
Google June 2025 Core Update Volatility Just Began - Do You See It? Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It [...] - Search Engine Roundtable
Google On Links & Core Updates Google's John Mueller said that he doesn't think links play a role with how core updates work. He [...] - Search Engine Roundtable
Confirmed: Google Ads Errors & High Latency Issues Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and [...] - Search Engine Roundtable
LLM Visibility Tools: Do SEOs Agree On How To Use Them? via @sejournal, @martinibuster LLM tools appear to be gaining maturity, though there are differing views on what should be [...] - Search Engine Journal
Daily Search Forum Recap: July 2, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads adds Zoho CRM integration for customer match and offline conversions Google Ads now supports direct integration with Zoho CRM, enabling streamlined access to [...] - Search Engine Land

July, 1 2025

Google June 2025 Core Update Is Rolling Out - What We're Seeing So Far Google officially announced the rollout of the June 2025 core update yesterday at around 10:37 am [...] - Search Engine Roundtable
Cloudflare To Block AI Crawlers By Default & Pay Per Crawl Model Cloudflare, a company that powers about 20% of all web pages on the web, has announced it is now [...] - Search Engine Roundtable
Banned terms on Amazon: What keywords can trigger listing flags Certain words in your Amazon listings can trigger compliance warnings. Understand how to stay [...] - Search Engine Land
Google’s John Mueller: Core Updates Build On Long-Term Data via @sejournal, @MattGSouthern Google says core updates rely on long-term patterns, not recent link spam. Should you disavow? [...] - Search Engine Journal
Google’s Trust Ranking Patent Shows How User Behavior Is A Signal via @sejournal, @martinibuster Google's trust ranking patent suggests that user behavior can influence how search results are [...] - Search Engine Journal
New Google Search Console Insights Report Google has relaunched its Search Console Insights as a standalone tab and report within the main [...] - Search Engine Roundtable
Google Promotes AI Mode With Animated Google Doodle Google is promoting AI Mode with an animated Google Doodle on its home page, in some countries. The [...] - Search Engine Roundtable