Archive of July, 2023

July, 31 2023

Google: Linking To Authoritative Sites Won’t Help SEO via @sejournal, @MattGSouthern Google's John Mueller: Linking to high-authority sites doesn't help search rankings. Focus on [...] - Search Engine Journal
B2B keyword research: A comprehensive guide Master a proven process for developing keyword targets that drive real leads, pipeline and revenue [...] - Search Engine Land
Reminder – Google’s similar audiences are being removed Moving forward, campaigns using similar audiences will automatically get opted into optimised [...] - Search Engine Land
Andi Search launches new semantic content engine In its updated visual feed of search results, Andi is also putting a big priority on clearly citing [...] - Search Engine Land
Can You Spot The Ad Label On These Microsoft Bing Search Ads? Here are two screenshots of search ads in the Bing Search results. Let me know how long it takes [...] - Search Engine Roundtable
How to create local content that builds trust and drives sales Fuel your local SEO strategy with compelling content that builds authority, answers objections, and [...] - Search Engine Land
Google's Revised Site Name Questions & Resources Thread With the updates to Site names last week, Google decided to post a revised set of questions, FAQs, [...] - Search Engine Roundtable
Google Drops Google News Sitemap Validation & Errors Help Documents Google has removed a couple of the Google News sitemaps help documentation. I should note, it [...] - Search Engine Roundtable

July, 28 2023

Google Updates Product Ratings Policies On Automated AI Content via @sejournal, @kristileilani Google updates its policies on Product Ratings, encouraging merchants to mark reviews with [...] - Search Engine Journal
The best AI video generators for creators and marketers The AI-based tools that YouTube creators are using now offer a glimpse into the AI video generators [...] - Search Engine Land
Google Shares How It Treats .AI Domains For SEO via @sejournal, @martinibuster Google's Gary Illyes answers a question about the SEO considerations of using the .AI top level [...] - Search Engine Journal
New Google policy says AI-generated reviews are spam and against Merchant Center policies Google also clarified its existing Merchant Center policies and enforcement behavior. - Search Engine Land
Ad spend up across Google, Meta, Amazon, Walmart in Q2 Fashion brand Temu has taken the industry by storm with its unexpectedly strong performance, [...] - Search Engine Land
Google’s attribution model shake-up: 3 solutions for advertisers Learn how to adjust your ad measurement approach and understand user journeys without traditional [...] - Search Engine Land
Google Merchant Center introduces customer support feature Providing customer service information helps brands to build trust amongst shoppers, increasing the [...] - Search Engine Land
How to audit your YouTube channel for brand success From understanding key metrics to auditing your channel, here's how to elevate your brand's [...] - Search Engine Land
Search News Buzz Video Recap: Google Ranking Cooling But Chatter Heated, AI Reviews, TLDs, Programmatic SEO, UI Changes, Bing Dark, Local, Earnings & More This week, we noticed that many, but not all, of the Google rank tracking tools were cooling, but [...] - Search Engine Roundtable
Daily Search Forum Recap: July 28, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
New Google Merchant Center Policy Says AI Generated Reviews Are Spam & Disallowed Google has posted a new policy saying AI-generated reviews are against its policies, disallowed and [...] - Search Engine Roundtable
An update on site names We now support sitenames for subdomains on all devices in some languages. We also updated how the [...] - Google Webmaster Central
Google Search rolls out site name updates and workarounds After much frustration over the new Sitenames feature in Google search, Google released some [...] - Search Engine Land
Google Merchant Center Next Wants You To Add Your Customer Support Details Google wants you to add your customer support details to Google Merchant Center Next. Google said, [...] - Search Engine Roundtable
Google Expands Site Names For Subdomains On All Devices In Four Languages via @sejournal, @kristileilani Google announces site names for subdomains on all devices in four languages and shares a workaround [...] - Search Engine Journal

July, 27 2023

Google Ads broad match: What the data reveals for PPC marketers Embrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to [...] - Search Engine Land
GA4 audiences can now be used with third-party segments in Ad Manager Marketers now have greater insights into their customer base and campaign engagement performance [...] - Search Engine Land
Unleashing the potential of Google reviews for local SEO Find out how to boost your business's credibility and influence local SEO rankings with authentic [...] - Search Engine Land
Google Local Service Ads Review Dispute Form Updates With Clarifications Google has updated its Local Service Ads reviews dispute form. The update clarifies that the form [...] - Search Engine Roundtable
Google Categorizes Reviews By Type Of Reviewer Google seems to be testing categorizing the review by the type of review in the Google Maps and [...] - Search Engine Roundtable
Google is updating its Shocking Content policy to exclude gameplay imagery Google is urging brands to check how this update could impact their site or app once the new rules [...] - Search Engine Land
5 leadership traps new SEO team managers should avoid Shifting from SEO specialist to manager? Learn the keys to effective leadership, navigating common [...] - Search Engine Land
Search Central Live Tokyo and Jakarta: it's a wrap It’s been about a month since Search Central Live Tokyo concluded and about 2 weeks since SCL [...] - Google Webmaster Central
Google Search Ranking Algorithm Update Chatter Signals - June 25th I am seeing a significant increase in chatter from within the SEO community around a possible [...] - Search Engine Roundtable
Daily Search Forum Recap: July 27, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Dark Mode Now Rolling Out On Bing Search & Bing Chat As we expected, Bing Chat and Bing Search both now support dark mode. There is a new [...] - Search Engine Roundtable

July, 26 2023

How long SEO takes to work Learn the average timeframe to see results from SEO and key factors that influence your SEO [...] - Search Engine Land
Google’s AI Innovations Drive Search & Ad Performance: Q2 2023 Insights via @sejournal, @MattGSouthern Alphabet's latest earnings call provided insights into how Google is leveraging generative AI to [...] - Search Engine Journal
Google Ads Performance Max Upgrade Tool Now Available For Dynamic Search Ads (DSA) Google announced that the self-upgrade tool for "upgrading" your Google Ads to [...] - Search Engine Roundtable
Naver, Korean search engine, now supports IndexNow That makes four search engines that now support IndexNow; Bing, Yandex, Seznam, Naver. - Search Engine Land

July, 25 2023

Google Display Ads and Dynamic Search Ads upgrades rolled out in PMax The voluntary upgrades enable advertisers to fully optimize performance across channels with the [...] - Search Engine Land
How we're making it easier to find results on women's sports New features on Search will make it easier to search for women’s sports, in time for the FIFA [...] - Inside Search
Google search revenue rises 5%, slight increase in total ad revenue Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, [...] - Search Engine Land
How to optimize your content strategy for Google SERP features Enhance your brand's presence with Google SERP features. Optimize for featured snippets, knowledge [...] - Search Engine Land
Bing Chat not yet available on Chrome or Safari browsers But it should be coming any day now - so stay tuned. - Search Engine Land
Information gain in SEO: What it is and why it matters Explore the potential impact of unique content on your search rankings and adapt your content [...] - Search Engine Land
Organic SEO industry benchmark report by Digital Marketing Depot This overview of organic SEO traffic and SERP trends across industries includes an analysis of over [...] - Search Engine Land
How to 10x rankings in competitive spaces using the ‘beachhead principle’ Learn how this military-inspired strategy can help you prioritize keywords wisely and set the stage [...] - Search Engine Land
Google Business Profile Messaging With Availability Status & Away Mode Settings Google Business Profiles messaging feature may be rolling out the ability to set your status to [...] - Search Engine Roundtable
Google: Spammy Link Networks Share Vulnerable Sources With Each Other Google's John Mueller said that when a link spammer (or I guess any time of spammer) find a [...] - Search Engine Roundtable

July, 24 2023

Google to fix link report in Search Console After numerous reports of Google showing a fraction of the sites links, Google said it will fix an [...] - Search Engine Land
GA4 custom report builder adds 33 ecommerce dimensions, metrics You can now create custom ecommerce reports or edit standard ecommerce reports using these new [...] - Search Engine Land
Top AI tips and prompts to supercharge your content marketing Unlock creativity with AI prompts. Discover strategies to elevate your content marketing game and [...] - Search Engine Land
Bing AI Chat And Copilot For Search Available In Google Chrome via @sejournal, @kristileilani Bing AI chat and AI copilot for search results, previously exclusive to Microsoft Edge and Bing app [...] - Search Engine Journal
Twitter is now brand X Turns out Threads isn't the Twitter killer. Plot twist: it's Elon Musk. The blue bird is gone and [...] - Search Engine Land
The most underrated SEO factor by valantic Unlocking the SEO secrets: The powerful impact of branding on SEO. - Search Engine Land
Google Performance Max now lets you create product collections Google's new feature enables businesses to associate creative assets like images, videos and text [...] - Search Engine Land
Google's John Mueller Mail An SEO $3.50 - Search Engine Roundtable
Google Business Profiles Automated FAQs Feature Google Business Profiles seems to be rolling out a new FAQ feature where Google will automatically [...] - Search Engine Roundtable
Unleashing enterprise SEO superpowers: The 4 pillars for SEO success Navigate technical SEO challenges, unmask SEO insights and build strong relationships for [...] - Search Engine Land
What we can learn from past and present Google algorithm updates Uncover the common threads between Google's past and present updates to understand the actions and [...] - Search Engine Land
Google Merchant Center Collections - Group Products Together Google Merchant Center is rolling out a new feature named "collections." Collections let [...] - Search Engine Roundtable

July, 23 2023

Google Answers If Matching How It Rewrites Title Is A Good Idea via @sejournal, @martinibuster Google's John Mueller answers whether it's a good idea to match the title tag to how Google [...] - Search Engine Journal
Google: Don’t Choose Cheap TLDs, Avoid Spam Risks via @sejournal, @MattGSouthern Google advises against cheap TLDs due to spam risks, says TLD keywords don't improve SEO. - Search Engine Journal
Google at ICML 2023 Posted by Cat Armato, Program Manager, Google Groups across Google actively pursue research in [...] - Google Research

July, 21 2023

Google’s On Domain Name Selection: Branding Over Keywords via @sejournal, @MattGSouthern Google's Search Relations Team advises that domain name choices should prioritize long-term [...] - Search Engine Journal
Google updates Misrepresentation policy with key information on building trust There are certain criteria that brands must meet if they want their offers and products to be [...] - Search Engine Land
An SEO guide to understanding user intent Align content with different stages of a searcher's journey and leverage intent-based strategies [...] - Search Engine Land
How to use ChatGPT to uncover keyword variations other tools miss (prompts included) Boost your page's relevance, rankings and traffic by using ChatGPT to generate all the various ways [...] - Search Engine Land
What’s Less Harmful: 301 Redirect or “404 Error Pages”? via @sejournal, @martinibuster Google's Gary Illyes offered advice about choosing between the 301 and 404 status codes - Search Engine Journal
Microsoft: Bing Will Remain Free With Microsoft announcing the enterprise version of Bing Chat, some are worried that the free [...] - Search Engine Roundtable
Google Ads Editor Version 2.4.1 Minor Release Available Google has released a minor update to the Google Ads Editor. This is version 2.4.1 and I am not [...] - Search Engine Roundtable
Google Clarifies URL Structure Guidelines With Supported Characters Google has updated its URL structure guidelines to specify what characters Google Search supports [...] - Search Engine Roundtable
Google Search Compare Systems & Savings From EnergyStar & Energy.gov Google Search is testing a new carousel search feature that shows products from EnergyStar.gov and [...] - Search Engine Roundtable
Why using AI to create YMYL experts is a REALLY bad idea Uncover the disturbing trend of AI-generated authorities and scammy link building tactics, plus its [...] - Search Engine Land

July, 20 2023

Washington Post shares SEO and web performance guidelines The Washington Post has shared a document outlining 'proven strategies and guidelines' around SEO [...] - Search Engine Land
Google Search Console Link Report Showing Drastically Fewer Links Google Search Console has a link report and that link report has become less and less useful over [...] - Search Engine Roundtable
9 warning signs your SEO consultant is NOT competent Not every SEO consultant is qualified. Hire the best SEO consultant for your needs by watching out [...] - Search Engine Land
How to use AI and Chrome extensions for quick SEO wins Seven actionable, quick SEO wins you can achieve by combining AI-powered tools (like ChatGPT and [...] - Search Engine Land
Google: Expect A Confirm Google Algorithm Update This Summer I think everyone in our industry is surprised we have not had a confirmed Google search ranking [...] - Search Engine Roundtable
Master AI content creation with the FACTS strategy Create better AI-driven content with a process that blends facts, attitude, creativity, tune-up and [...] - Search Engine Land
Google: Journalistic Awards Are Not A Direct Search Ranking Signal As you may remember, Google has a news topic authority ranking system, which has been around for a [...] - Search Engine Roundtable

July, 19 2023

5 free SEO tools and plugins to try Use these five handy and free tools and plugins for your SEO efforts to save time and become more [...] - Search Engine Land
How to calculate and improve your agency’s churn rate Looking to improve your agency's acquisition and retention approach? Explore practical ideas to [...] - Search Engine Land
Google: A Good Page Experience Doesn't Fix Other SEO Problems Google's John Mueller was asked again about page speed and how important of a ranking factor it is, [...] - Search Engine Roundtable
How to use Google Ads to get more donations for your nonprofit Google Ads isn’t just for “for-profit” companies. Here's how nonprofits can use [...] - Search Engine Land
Instagram updates Reels to simplify content creation Meta also confirmed that Instagram Reels will now be served on Facebook, creating even more reach [...] - Search Engine Land
Google confirms related search operator is going away The related search operator would show you sites related to the URL you asked about, Google said it [...] - Search Engine Land
Google: AI Content Is Not Well Received By It's Algorithms Danny Sullivan, Google's Search Liaison, responded to Vox Media's claim that AI content is [...] - Search Engine Roundtable

July, 18 2023

Robots.txt is not the answer: Proposing a new meta tag for LLM/AI Using robots.txt for managing data usage in LLMs is the wrong approach in this new age of [...] - Search Engine Land
Google’s Tips To Enhance Your Business Reputation & Trust via @sejournal, @MattGSouthern Google offers a checklist for businesses to build customer trust through establishing legitimacy, [...] - Search Engine Journal
Google: Making Up Fake Online Profiles Is Awkward & Cheap; You Don't Need Multiple Personas Google's John Mueller seemed to get annoyed the other day around people faking who they are with [...] - Search Engine Roundtable
How to respond to negative reviews harming your company’s reputation Here's why responding to negative online reviews matters, plus tips for addressing dissatisfied [...] - Search Engine Land
Visual Search now live in Bing Chat You can now upload photos to Bing Chat and ask the AI search engine a question based on that images. - Search Engine Land
Google Pinball Arcade Games In Irvine Office - Search Engine Roundtable
How to incorporate macroeconomic signals into your SEO strategy Explore how macro trends can enhance your SEO strategy and help you meet the changing demands of [...] - Search Engine Land
Looker Studio reporting: 6 do’s and don’ts for search marketers A guide to crafting useful Looker Studio reports for your clients to help them quickly understand [...] - Search Engine Land
Google Search Tests Boxed-In Favicon Design Google Search is testing boxed-in favicons for snippets. That is, instead of the favicon as is, [...] - Search Engine Roundtable
Google's John Mueller On Keyword Research For SEO Google's John Mueller was asked if keyword research helps SEO. John immediately replied, [...] - Search Engine Roundtable
Did Google Search Volatility Break Rank Tracking Tools? Some of the Google Search rank-checking tools are so far off their scales that they look broken to [...] - Search Engine Roundtable
SimPer: Simple self-supervised learning of periodic targets Posted by Daniel McDuff, Staff Research Scientist, and Yuzhe Yang, Student Researcher, Google [...] - Google Research

July, 17 2023

How to create SMART SEO goals (with examples) SEO is getting more difficult. It's time to get SMARTer. Learn how setting SMART goals can drive [...] - Search Engine Land
Want to speak at SMX Next? Now’s the time to submit a pitch! If you’re on top of the latest techniques and what’s to come in search marketing, [...] - Search Engine Land
Google’s Mueller To Those Who Create Fake Personas: You’re Deluding Yourselves via @sejournal, @martinibuster Google's John Mueller makes it clear that fake personas and LinkedIn profiles aren't fooling anyone - Search Engine Journal
Google Answers How To Get Discover Traffic Back After It Dries Up via @sejournal, @martinibuster Google's Martin Splitt says that there is no easy answer but mentions the role of demand and habits [...] - Search Engine Journal
How SEO content helps increase sales SEO isn't solely a traffic-generating channel, but a key revenue driver. Here's how your SEO [...] - Search Engine Land
Daily Mail ‘set to sue’ Google over Bard copyright issues Google is accused to illegally taking hundreds of thousands of the newspaper's articles to train [...] - Search Engine Land
Tangential SEO: How to use Google Bard to find content ideas fast Learn how to find new keywords your competitors aren't targeting, attract a wider audience and [...] - Search Engine Land
Google Quality Rater Traffic In Analytics From Raterhub.com Have you ever spotted a Google quality rater visiting your website? It is not as uncommon as you [...] - Search Engine Roundtable
Google Merchant Center: How To Build Trust With Your Customers Google has posted a new document in the Google Merchant Center area on how to build trust with your [...] - Search Engine Roundtable

July, 16 2023

Google Search Ranking Algorithm Update & Volatility Explodes This Weekend I often post about Google ranking volatility and search ranking algorithm updates but I rarely post [...] - Search Engine Roundtable

July, 14 2023

5 Google Analytics 4 ‘flaws’ that you can use to your advantage Many marketers believe GA4 falls short in many areas. But these perceived issues are actually [...] - Search Engine Land
Google News Indexing Disruption Resolved via @sejournal, @kristileilani Google fixed a reported issue impacting Google News indexing that resulted in a decrease in traffic [...] - Search Engine Journal
Generative AI in search: What search marketers should prepare for Discover the impact of generative AI on search marketing and how you can prepare for the evolving [...] - Search Engine Land
Google fixes Google News indexing bug This bug impacted the the traffic of may news publishers for a 3 week period. - Search Engine Land
Google: Don't Change Your Redirects In A Week (If You Can Avoid It) Google's John Mueller responded to a question on Reddit about how to "undo" a 301 [...] - Search Engine Roundtable
3 overlooked SEO conversion metrics to consider SEO conversions are more than direct sales and leads. Consider these metrics that can show SEO's [...] - Search Engine Land
10 simple steps to analyze your brand SERP and build an effective digital strategy Learn the key parts of a brand SERP and ways to guide Google to show the information you want your [...] - Search Engine Land
Will Google Confirm A Future Search Algorithm Update? With all these unconfirmed Google search ranking updates over the past couple of months and the [...] - Search Engine Roundtable

July, 13 2023

So, you started a company TikTok – now what? With the right approach, you can expand your reach on TikTok with a lower investment than [...] - Search Engine Land
Google expands Bard to more countries, more languages and adds new features The new features include pin and rename conversations, export code to more places, share answers, [...] - Search Engine Land
Crawlers, search engines and the sleaze of generative AI companies AI companies see the openness of the web as permitting large-scale crawling to obtain training [...] - Search Engine Land
Beyond SEO: Embracing the future of organic search optimization Keeping up with the changes in search means going beyond Google's Page 1 and optimizing for organic [...] - Search Engine Land
Google Bard Gains New Features & Available To More Users Just when updates to Google Bard were getting stale, Google announced a boatload of new things for [...] - Search Engine Roundtable
How to improve enterprise-level crawling and indexing efficiency Here are three real examples of what happens when enterprise SEO goes wrong – and how you can [...] - Search Engine Land
Google Search To Release New Improvements To Site Names Google is going to release its second batch up improvements for Site names in the search results [...] - Search Engine Roundtable
Google Search Ranking Algorithm Update & Volatility On July 12th Hey there - it is me again - reporting about another unconfirmed Google search ranking algorithm [...] - Search Engine Roundtable
Symbol tuning improves in-context learning in language models Posted by Jerry Wei, Student Researcher, and Denny Zhou, Principal Scientist, Google Research [...] - Google Research

July, 12 2023

Twitter blocks links to Meta rival Threads The move, which has been described as "anti-competitive", may cause headaches for [...] - Search Engine Land
Google’s Core Web Vitals INP issues email causing concern Google Search Console sent out emails to site owners where their INP scores are not meeting the [...] - Search Engine Land
How to track Performance Max campaigns with Google Apps Script Learn how to work around PMax's limited reporting and insights using a script to pull data on [...] - Search Engine Land
Google sued for allegedly stealing content, data to train AI products The lawsuit will cause copyright concerns amongst marketers who are increasingly turning to AI [...] - Search Engine Land
Google John Mueller: If You Weren't Buying Links, Don't Disavow John Mueller, a Search Advocate at Google, was asked when you should use the link disavow too. He [...] - Search Engine Roundtable
Google Search Explore Section Gains Ads Google's explore section, which we first found a year ago and is now live for all, now seems to be [...] - Search Engine Roundtable

July, 11 2023

GA4 Legal In Europe Following New Data Privacy Framework via @sejournal, @MattGSouthern New EU-US data privacy framework brings legal clarity for Google Analytics 4 in Europe; companies [...] - Search Engine Journal
10 ways to revolutionize your PPC game with GPT The biggest threat to you job isn't AI – it's other marketers who have figured out how [...] - Search Engine Land
Google On Fixing Discovered Currently Not Indexed via @sejournal, @martinibuster Google's John Mueller answers whether removing non-indexed pages will help get other pages indexed - Search Engine Journal
How market types shape marketing and SEO success Here's why SEOs must understand business market types and how they influence the success of our [...] - Search Engine Land
Google Will Pass Along Feedback From Publishers Around Canonical vs Noindex For Syndication Partners Google's Search Liaison, Danny Sullivan, said he would take the feedback he heard from the [...] - Search Engine Roundtable
Ecommerce PPC: 4 optimizations to do before the holiday season Learn how to approach four outside-of-Google, ecommerce PPC optimizations that will boost your [...] - Search Engine Land
Digital advertising checklist: Your essential guide to launching successful campaigns by Digital Marketing Depot Unlock the secrets to launching successful campaigns with this beginner-friendly checklist, guiding [...] - Search Engine Land
How to win SEO allies and influence the brand guardians Learn tools and perspectives backed by behavioral psychology to help you understand stakeholders [...] - Search Engine Land
Real Google Links - Search Engine Roundtable

July, 10 2023

Google Recommends Noindex For Syndicated News Content via @sejournal, @kristileilani Google clarifies advice surrounding the use of noindex for publishers concerned about syndicated [...] - Search Engine Journal
How relying on LLMs can lead to SEO disaster Here's why SEO pros should be careful when incorporating large language models in SEO campaigns and [...] - Search Engine Land
Google updates page indexing report in Search Console with more fine-grained issues Some SEOs began to notice a spike in errors and issues being reported by Google Search Console. [...] - Search Engine Land
Google Search Console Notifying About INP Core Web Vitals Issues Google began to send out email notifications about the new INP, Interaction to Next, core web [...] - Search Engine Roundtable
Universal Analytics still processing data for most after sunset Almost two weeks after the supposed UA sunset, only a few advertisers are reporting changes to [...] - Search Engine Land
6 Google Analytics 4 alternatives that marketers are switching to Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their [...] - Search Engine Land
How to make your Google Ads brand campaigns more efficient Learn how to identify inefficiencies, lower costs without losing traffic, and optimize conversions [...] - Search Engine Land
Google: Our Core SEO Advice Has Not Changed In Two Decades Danny Sullivan, Google's Search Liaison, posted that Google's core advice around how to rank well [...] - Search Engine Roundtable
Google confirms bug with Google News impacting publisher traffic This bug may be impacting publisher traffic from Google News. - Search Engine Land
Google's Universal Analytics 3 Still Collecting Data For Most Well After Deadline Google's Universal Analytics 3 which was supposed to stop collecting data over a week ago, on July [...] - Search Engine Roundtable
The strategic search revolution is here: How to better engage your audience by Merkle SERPs are more dynamic than ever. Learn how a data-centric, total search approach can help you [...] - Search Engine Land
Google at ACL 2023 Posted by Malaya Jules, Program Manager, Google This week, the 61st annual meeting of the [...] - Google Research
A guide to diagnosing common JavaScript SEO issues Learn how to spot SEO issues in JavaScript-powered sites and what you need to know when it comes to [...] - Search Engine Land
Google Business Profiles Drops Call Tracking Features Google has removed the call tracking feature from Google Business Profiles. Supposedly this was a [...] - Search Engine Roundtable
Google Cloud Le-Go Event - Search Engine Roundtable
Vlog #231: Matt Abbagnaro On PPC Client Services & Business Development In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max [...] - Search Engine Roundtable

July, 7 2023

Google Search Ranking Algorithm Update & Volatility Super Heated I am really trying to not cover the Google search ranking volatility and not report on another [...] - Search Engine Roundtable
Comparing UA vs. GA4 metrics: Key differences you need to know Learn key measurement differences between Universal Analytics and Google Analytics 4 and their [...] - Search Engine Land
Why people hate the Google Analytics 4 user interface Marketers have a lot of legit complaints about the GA4 UI. Here, we investigate the problems [...] - Search Engine Land
YouTube Search from Comments: New test adds links to keywords Hyperlinking in the YouTube comments section is being trialled to enable marketers to connect with [...] - Search Engine Land
Why systems will revolutionize your SEO business Discover how implementing systems in your SEO business can streamline your operations and get [...] - Search Engine Land
How to get the most out of PPC for your SaaS brand These five PPC tactics can help you cut through the noise, increase brand awareness and attract new [...] - Search Engine Land
Google Ads launches new tool to help marketers connect with Gen Z Gen Z is rapidly becoming one of the largest online consumer groups and so understanding what [...] - Search Engine Land
Google Search Deals Carousel & Product Grid Formats Google Search can show deals in both a product carousel format and a product grid-type of format. [...] - Search Engine Roundtable
Google To Work On Complementary Robots.txt Protocols For AI & More Google announced last night that it is looking to develop a complementary protocol to the [...] - Search Engine Roundtable
Daily Search Forum Recap: July 7, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

July, 6 2023

Beyond keywords: How entities impact modern SEO strategies Learn the paradigm shift from keywords to entities, entity SEO's importance in modern search and [...] - Search Engine Land
How to combine Excel and AI for keyword research A guide exploring the intersection of Excel's proven efficiency and AI's groundbreaking potential [...] - Search Engine Land
Google Ads To Remove Examples From Legal Requirements Policies Next month, Google Ads will remove the examples it provides in its Google Ads Legal Requirements [...] - Search Engine Roundtable
Unicorn sightings: The people who love Google Analytics 4 and why Not everyone is complaining about GA4 – in fact, some marketers love it so much, they [...] - Search Engine Land
Test: Google Top Stories With Author Names It looks like Google is testing placing author names in the top stories carousel within the mobile [...] - Search Engine Roundtable
Edits To Your Local Service Ads Will Update Your Google Business Profile Now when you update your business hours, and maybe other information, on your Google Local Service [...] - Search Engine Roundtable
Google to explore alternatives to robots.txt in wake of generative AI and other emerging technologies Google said it will engage with the web and AI communities with public discussions during this [...] - Search Engine Land
8 Twitter alternatives marketers need to know about Advertisers have been fleeing Twitter since Elon Musk took over – but where exactly are they [...] - Search Engine Land
Google Merchant Center Automated Discounts Fully Live Google Merchant Center seems to be rolling out its old beta feature named automated discounts. [...] - Search Engine Roundtable
Google ranks AI-generated ‘Star Wars’ article lacking E-E-A-T The Force was weak with this Gizmodo article. Full of errors and published without his knowledge, [...] - Search Engine Land
Google: It Doesn't Matter If You Use Blog Folders For URLs & We're Not Wrong Google's John Mueller said it doesn't matter either way if you put your blog posts on a subfolder [...] - Search Engine Roundtable
Google Orchestra Gets Guinness World Records - Search Engine Roundtable

July, 5 2023

10 things we hate about Google Analytics 4 GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in [...] - Search Engine Land
Google's John Mueller: No Ranking Factor Compensates For Missing Relevance Google's John Mueller has another good one-liner about SEO and Google ranking. He said on Mastodon, [...] - Search Engine Roundtable
How to create link building OKRs for SEO (with examples) Here's how OKRs can influence your SEO efforts and help connect your overarching business [...] - Search Engine Land
How to say ‘no’ as a digital marketer You should challenge yourself to say 'no' more often. Here are three strategies to help you [...] - Search Engine Land
Get organized: PPC ad campaign structure in a changing world Industry experts share actionable insights and recommendations for structuring and managing your [...] - Search Engine Land
Google Ads Editor version 2.4 is out with 8 new features The new features can help advertisers save time, make more informed decisions, and improve the [...] - Search Engine Land
Build authority and dominate organic search like a boss by Cynthia Ramsaran If you're ready to break free from traditional SEO methods and unlock the true potential of organic [...] - Search Engine Land
Study: TikTok loses popularity as ecommerce search engine Amazon's popularity has grown as the starting point for product searches, including those in [...] - Search Engine Land
Twitter Makes Changes To Show Content To Google, Tweets Returning To Google Search On Monday, I reported that Google stopped crawling and indexing Twitter content after Twitter made [...] - Search Engine Roundtable
Google Ads Editor Version 2.4 Gains Multi-Account Overview, Google Drive Integration & More Google has released version 2.4 of the Google Ads Editor, this comes 14 weeks since version 2.3 was [...] - Search Engine Roundtable
Threads, Meta’s Twitter alternative, to launch tomorrow Threads is the newest platform to challenge Twitter, which has upset many users and advertisers [...] - Search Engine Land
ChatGPT Shut Down Browse With Bing After Accessing Paywalled Content The other day Open AI announced that it disabled the browse with Bing add-on to ChatGPT "out [...] - Search Engine Roundtable

July, 4 2023

Authority management: A new discipline in the era of SGE and E-E-A-T The recent changes in SEO call for a new set of tasks, skills and roles. Here's a new potential [...] - Search Engine Land
ChatGPT Browse with Bing temporarily disabled Open AI said they disabled this feature "out of an abundance of caution." - Search Engine Land

July, 3 2023

Twitter didn’t just block unregistered users, it blocked Google Search While Google still has access to the Twitter firehose, Google has still dropped over half of the [...] - Search Engine Land
Google Search Showing 50% Fewer Twitter URLs After Twitter Blocked Unregistered Users On Friday afternoon, Twitter decided to block unregistered, signed-out users, from seeing public [...] - Search Engine Roundtable
How to harness DSA wins in Performance Max Dynamic search ads appear to be phased out in favor of Performance Max campaigns. Here's what this [...] - Search Engine Land
Google Search Generative Experience Shows Local Store Inventory Did you know that the new Google Search Generative Experience that launched to us a month ago shows [...] - Search Engine Roundtable
Vlog #230: Matt Abbagnaro On Getting Into PPC & Google Ads Performance Max Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search [...] - Search Engine Roundtable
Enterprise SEO: Why ‘best practices’ won’t cut it and what to do instead Blindly following enterprise SEO best practices isn't always effective. Learn how to achieve [...] - Search Engine Land
NYC Mayor Eric Adams At Google - Search Engine Roundtable
Google Analytics UA 3 Still Collecting Data But Google Says Not For Long... On Saturday morning many of us were surprised to see that Universal Analytics 3, Google Analytics [...] - Search Engine Roundtable
July 2023 Google Webmaster Report If I had to sum up this month, I'd call it the month of way too many unconfirmed Google search [...] - Search Engine Roundtable
Bing Chat Improves Efficiency & Reduces Latency Issues By 25% Bing Chat has made some big efficiency improvements and reduced latency issues for some queries by [...] - Search Engine Roundtable

July, 1 2023

13 of the funniest reactions to GA4: The roast of Google Analytics 4 If you don't laugh, you'll cry, so check out some of the best reactions from marketers to the [...] - Search Engine Land
Universal Analytics dies aged 11: ‘Be brave and be strong’ Heartbroken marketers around the world have been paying their respects after Google decided it was [...] - Search Engine Land
Universal Analytics is officially replaced by Google Analytics 4 The UA shutdown has begun but Google has advised that it will be rolled out in stages which is why [...] - Search Engine Land