Archive of March, 2023

March, 31 2023

Google Reveals How It Catches Fake Local Business Reviews via @sejournal, @martinibuster Google explains how it catches fake and misleading business reviews and accounts on Google Maps - Search Engine Journal
How to write a content marketing mission statement Give your content marketing efforts a greater purpose with a mission statement. Learn how to create [...] - Search Engine Land
Google says Bard was updated to improve math and logic responses Google's head of Bard, Jack Krawczyk said they did this by incorporating its language model, PaLM. - Search Engine Land
Here Is Why John Mueller No Longer Recommends Verifying All Google Search Console Property Types Google's John Mueller is no longer recommending you verify all the variations of your domain with [...] - Search Engine Roundtable
Google Sphere At New GooglePlex - Search Engine Roundtable
Google Ads Pushes Government Documents and Official Services Policy To May 24, 2023 Google has extended the Google Ads Government documents and official services policy for several [...] - Search Engine Roundtable
Search News Buzz Video Recap: Google Core Update Done, Bing Chat To Share Ad Revenue, Search Console, Ad Badges & Much More Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days [...] - Search Engine Roundtable
Bing Preview Release Notes: Image & Video Search Here are a few examples of what has changed since our March 24 update : • [...] - Bing Search
These 44 hilariously terrible BuzzFeed travel articles were AI-assisted Need 44 reasons why you need to be careful about publishing AI-assisted content, even if it is easy [...] - Search Engine Land
Search marketing: Evolving roles, responsibilities, challenges Despite increased churn within organizations, job satisfaction is high, a new Search Engine Land [...] - Search Engine Land
Google Maps can detect fake phone numbers in photos and remove them Google also shared some states on how it fought fake reviews and content in local search. - Search Engine Land

March, 30 2023

ChatGPT Generated Google Business Review Spam It looks like review spammers are using ChatGPT and other AI tools to generate fake reviews. These [...] - Search Engine Roundtable
Should you block ChatGPT’s web browser plugin from accessing your website? It's a hot debate in SEO right now: You can block OpenAI's ChatGPT-User bot with robots.txt – [...] - Search Engine Land
Gender pay gap persists: Men earn 26% more than women in search marketing Disparity more pronounced in senior roles. Also, women are more likely to change jobs, get [...] - Search Engine Land
Event tracking in Google Analytics 4: What marketers need to know An overview of events you can track by default and how to set up custom events in GA4, along with [...] - Search Engine Land
How to master Google News optimization to boost content visibility and traffic Google News-driven results send over 24 billion clicks per month to publishers. Here's how to claim [...] - Search Engine Land
How to build a values-based agency that drives results Here are ways to build a strong values-based culture to strengthen your agency and drive the [...] - Search Engine Land
Microsoft Bing Chat May Share Ad Revenue With Publishers Microsoft may share the ad revenue it generates through the Bing Chat responses with some [...] - Search Engine Roundtable
Data-centric ML benchmarking: Announcing DataPerf’s 2023 challenges Posted by Peter Mattson, Senior Staff Engineer, ML Performance, and Praveen Paritosh, Senior [...] - Google Research
Twitter could grant free verification to its top 500 advertisers and 10k most-followed organizations This financial burden of a $1k per month verification disproportionately affects smaller businesses [...] - Search Engine Land

March, 29 2023

Google Perspectives, About This Author & More Goes Live Google has launched the new perspectives feature, added an "about this author" section, [...] - Search Engine Roundtable
Google Search Console Tutorial: Analyzing Traffic Drops via @sejournal, @MattGSouthern Google's Daniel Waisberg reveals how to identify and analyze traffic drops using the Search Console [...] - Search Engine Journal
Google Showing Fewer Brand Names In Search Result Titles Google may be showing less site names and brand names in the title of the search results snippet. [...] - Search Engine Roundtable
ChatGPT vs. Google Bard vs. Bing Chat: Which generative AI solution is best? Which generative AI tool is the best? Here's a comparison of ChatGPT, Bard, Bing Chat Balanced and [...] - Search Engine Land
2023 Salary & Career guide: How much search marketers make Learn the average search marketing salary ranges, plus what most impacts compensation (and what [...] - Search Engine Land
How the March 2023 Google core update compared to previous core updates We asked some of the Google tracking data providers for data on the latest Google algorithm update. - Search Engine Land
ChatGPT Bot - You Can Block OpenAI Plugins If You Want With all the talk about ChatGPT and other AI bots, did you know that there is an OpenAI ChatGPT bot [...] - Search Engine Roundtable
New SEO study reveals the biggest investments of 2023 by Ignite Visibility Insights into the future of digital marketing and paid media. - Search Engine Land
Google unveils 2022 Ads Safety Report and introduces Ad Transparency Center The new Ad Transparency Center will allow users to access information about Google ads in Search, [...] - Search Engine Land

March, 28 2023

Five new ways to verify info with Google Search Everyone should be empowered with the tools they need to find information they can trust. - Inside Search
Google March 2023 broad core update done rolling out This update took 13 days to roll out and is now done, you should now dig in and see how your site [...] - Search Engine Land
Google launches perspectives, about this author and more ways to verify information Searchers need to trust your site, your authors and the content on your pages. Plus, there will be [...] - Search Engine Land
ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The Best Responses? via @sejournal, @kristileilani Curious how generative AI chatbots stack up against each other? Here are eight prompts with [...] - Search Engine Journal
Domain Authority is dead: Focus on SEO content that ranks by Cynthia Ramsaran In this webinar, learn why Domain Authority doesn’t tell us as much as we might think about a [...] - Search Engine Land
Google Search Updates: About This Author, Diverse Views, + More via @sejournal, @MattGSouthern Google enhances Search with "About this author" and other features, empowering users to [...] - Search Engine Journal
Google Search Console Breaks Out Merchant Listings and Product Snippets Reporting Google has updated some of the reporting within Google Search Console to break out the Merchant [...] - Search Engine Roundtable
How to survive a Google core update and come out on top Learn four tips to improve your website so it won't just survive a Google core update – but [...] - Search Engine Land
Bing Chat Bests Google Bard Says SEOs By now, many of you, not all of you, have played with both Bing Chat and Google Bard. So far, about [...] - Search Engine Roundtable
Google Search Console Core Web Vitals Report Update Google updated the Core Web Vitals report in Google Search Console on March 27, 2023. The update [...] - Search Engine Roundtable
Microsoft fixes data loss within Bing Webmaster Tools API Make sure to rerun any scripts you have that may be missing data from the Bing Webmaster Tools API. - Search Engine Land
Core Web Vitals report within Google Search Console updated Google said you may see a change in the number of URLS reported in the Core Web Vitals report. - Search Engine Land
Google Barbers At Dublin Office - Search Engine Roundtable
Google delays enforcement of Government documents and official services policy The policy rollout was initially intended to begin on March 31. - Search Engine Land
Microsoft Fixes Missing Data In Bing Webmaster Tools API Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a [...] - Search Engine Roundtable
4 new rules for PPC ad creative Aside from audience targeting and bid optimization, here's how advertisers can leverage machine [...] - Search Engine Land

March, 27 2023

New Open Source ChatGPT Clone – Called Dolly via @sejournal, @martinibuster Open Source AI movement achieves another milestone with the release of a ChatGPT clone that anyone [...] - Search Engine Journal
Google Updates Search Console With New Merchant Reports via @sejournal, @martinibuster Google Search Console adds clicks and impressions reports for product snippets and merchant listings - Search Engine Journal
How much should you budget for content? Allocating a budget for content marketing must consider your brand's unique needs. Use these tips [...] - Search Engine Land
Google Ads testing verification badges We were unable to replicate the badge, and requests for comment from Google have not been answered [...] - Search Engine Land
How to write title tags for SEO with ChatGPT Learn how ChatGPT and the ChatGPT API can help you create compelling, clickable title tags. - Search Engine Land
Join us online THIS WEEK for MarTech… for free Unlock the entire MarTech experience, online March 28-29, for free. No hidden fees, no travel [...] - Search Engine Land
Google Ads Editor version 2.3 is out with 12 new features The new features can help advertisers save time, make more informed decisions, and improve the [...] - Search Engine Land
This day in search marketing history: March 27 Google research finds a #1 organic ranking can still benefit from PPC, plus: RIP Blekko, [...] - Search Engine Land
Microsoft Exec Burns Google Over Lack Of Citations In Bard As a reminder, when Google launched Bard, I, along with some others, were taken back by the lack of [...] - Search Engine Roundtable
Google Search Console breaks out Merchant listings and Product snippets appearances This is an update to previously launched reports from last September. - Search Engine Land
Local Ranking Study For 2023 From Whitespark The folks over at Whitespark has published there 2023 local ranking factors study, where they asked [...] - Search Engine Roundtable
Google Ads Tests Blue Badges For Verified Advertisers In Search Google is testing showing blue badge icons and labels on some search ads for advertisers who are [...] - Search Engine Roundtable
Vlog #216: Sam Michelson On Search Intent, Features & Reputation Management In part one, we spoke about who Sam Michelson is and his business development techniques. In part [...] - Search Engine Roundtable
Google Currently Looking Into AMP Support in GA4 As you know, Google Analytics 4 does not support tracking AMP pages. Well, Google's Ads Liaison, [...] - Search Engine Roundtable
Google Bull - Search Engine Roundtable

March, 26 2023

2023 Survey: Local search ranking factors Whitespark has surveyed dozens of local SEO experts to compile what they believe are the most [...] - Search Engine Land
This day in search marketing history: March 26 More sites move to Google mobile-first indexing, plus: Google penalizes entire site over one guest [...] - Search Engine Land

March, 25 2023

This day in search marketing history: March 25 Google Panda patent granted, plus: Microsoft starts IndexNow push, mobile-friendly update details, [...] - Search Engine Land

March, 24 2023

Detecting novel systemic biomarkers in external eye photos Posted by Boris Babenko, Software Engineer, and Akib Uddin, Product Manager, Google Research [...] - Google Research
Google March 2023 Broad Core Update Tremors & Fluctuations Continue As you know, Google has started to roll out the Google March 2023 Broad Core update on March 15th, [...] - Search Engine Roundtable
Non-Supported Rel Link Attributes Do Nothing In Google Search The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took [...] - Search Engine Roundtable
Bing Chat Image Creator Now Working A few days ago, I reported that Bing Chat has now integrated the Bing Image Creator tool. But the [...] - Search Engine Roundtable
When and how to use HTML sitemaps for SEO and UX Learn instances where using visual, HTML sitemaps make sense than simply relying on your website's [...] - Search Engine Land
Google Planet Mars Office Design - Search Engine Roundtable
How to create brand style guidelines and why you need them If you want consistency in your brand content and presence, you need to create brand style [...] - Search Engine Land
This day in search marketing history: March 24 Google’s top 3 search ranking factors, plus: Google Maps blocks abusive business profile [...] - Search Engine Land

March, 23 2023

4 ways Google can you help you celebrate Ramadan Search for your next recipe, shop for helpful products and more this Ramadan, with help from Google. - Inside Search
Mozilla Open Source AI To Challenge ChatGPT & Bard via @sejournal, @martinibuster Mozilla announced an open source counterweight against profit-focused AI companies. Will create an [...] - Search Engine Journal
The new Bing making (small) gains on Google Search Page visits on Bing have risen 15.8% and Bing is becoming a more significant referral source for [...] - Search Engine Land
How The Verge gamed Google with its ‘best printer 2023’ article The authoritative tech publication used ChatGPT to produce the majority of a satirical review, [...] - Search Engine Land
Is ChatGPT your secret weapon for SEO content editing? Refreshing existing content is vital to the SEO content lifecycle. Here are various ways ChatGPT [...] - Search Engine Land
Microsoft Bing's CEO: Google Bard Is Pretty Far Behind Bing Chat Mikhail Parakhin, the current CEO of Bing at Microsoft and former CTO at Yandex said that Google [...] - Search Engine Roundtable
3 new Google Discovery ads features Some brands are recording a 94% increase in sales from prospecting customers, with a 28% [...] - Search Engine Land
Optimizing for Bing Places: Is it worth it? Despite its limitations compared to Google Business Profile, Bing Places can be a solid source of [...] - Search Engine Land
Countdown to GA4: 100 days to make the switch Like it or not, the countdown to GA4 is winding down. Here's what you need to know. - Search Engine Land
Google Search Console Adds If embedURL Page Uses indexifembedded Google Search Console's URL Inspection tool can now report if the embedURL page for a video uses [...] - Search Engine Roundtable
TikTok CEO faces congress over security concerns The US government, worried about China's manipulation, seeks to manipulate TikTok to do what it [...] - Search Engine Land
Visual language maps for robot navigation Posted by Oier Mees, PhD Student, University of Freiburg, and Andy Zeng, Research Scientist, [...] - Google Research
Bing Webmaster Tools API Missing A Week Of Data The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was [...] - Search Engine Roundtable
Daily Search Forum Recap: March 23, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

March, 22 2023

Google explains why Bard rarely lists citations and links to content creators Google said it will link to citations when Bard directly quote at length from a webpage. - Search Engine Land
Google Analytics has increased the number of allowed properties Requests for more than 400 properties will be reviewed case-by-case and subject to close scrutiny [...] - Search Engine Land
This day in search marketing history: March 22 Learn what happened on this day in search marketing history – including developments in SEO, [...] - Search Engine Land
Blending Search Console and internal data inside Looker Studio One advantage of analyzing your performance data outside Search Console is that it allows you to [...] - Google Webmaster Central
6 steps to a winning enterprise SEO strategy Pitching to the C-suite? Turn your enterprise SEO strategy into a story to help your bosses make [...] - Search Engine Land
Google Bard Begins To Slowly Rollout - Citations, Limitations & Early Access Yesterday, Google began to slowly roll out Google Bard to some initial reporters and also Google [...] - Search Engine Roundtable
How to keep up with macro trends that impact PPC performance Understanding macro trends is crucial for making informed decisions in PPC. Here are tips for [...] - Search Engine Land
Google: URLs Excluded By Robots.txt Aren't Removed Until URLs Are Individually Reprocessed Google's John Mueller posted a clarification on how and when Google processes the removal requests, [...] - Search Engine Roundtable
Google Bard is here and disappointing vs. Bing Chat and ChatGPT Google has finally launched Bard. Here's a first look at indexing speeds, inconsistencies and [...] - Search Engine Land

March, 21 2023

What Google’s new guidelines for AI-produced content mean for SEO If you're using AI to provide valuable content, Google won't ding you. But consider some caveats [...] - Search Engine Land
Google Search Status Dashboard to gain ranking update history Google is adding a new category to its Google Search Status Dashboard, "Ranking." - Search Engine Land
Google begins to open Bard to a limited number of users You can sign up for the waitlist if you are based in the US or UK. - Search Engine Land
News SEO and generative AI: Inside a ‘parasitical relationship’ A look at how news publishers and media outlets can retain traffic, revenue and relevancy in the [...] - Search Engine Land
Bing Image Creator added to Bing Chat This is powered by the DALL∙E model and is rolling out to Bing Chat. - Search Engine Land
This day in search marketing history: March 21 No more rel=next/prev support on Google, plus: CTR patent, neural matching versus RankBrain, Google [...] - Search Engine Land
What is quality score and how to use it in PPC Learn the three factors used to calculate quality score in Google Ads and how they impact overall [...] - Search Engine Land
Google Bard early look: What’s we’re seeing so far Google Bard has suggested buying links and refused to share links to its sources. We're off to a [...] - Search Engine Land
Google Local Services Ads Updated The Industry & Services Selector Google has updated the industry and services selector or picker tool within the Google Local [...] - Search Engine Roundtable
Google: Keyword Stuffing Alone Does Not Make A Page Unhelpful Google's John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. [...] - Search Engine Roundtable
Bing Chat Answers Now In Bing Search Results If you do some queries in Bing Search, you may get the Bing Chat box and a brief answer from Bing [...] - Search Engine Roundtable
Bing Chat Access Content Behind Paywalls? There is some concern and speculation on the internet that Microsoft Bing is feeding in content [...] - Search Engine Roundtable

March, 20 2023

Google Explains Why Sites Should Combine Structured Data via @sejournal, @martinibuster Google explains why it's recommended to combine multiple structured data into one script - Search Engine Journal
8 important content strategy goals to consider Want to grow your brand with content marketing? Consider a variety of audience-building and [...] - Search Engine Land
Bing adds Bing Chat answers to search results We are now seeing Bing Chat answers in the Bing Search results, in place of Bing Search Answers. - Search Engine Land
Google Business Profile Services Displays Incorrect Pricing (Sometimes Free) Google Business Profiles lets you see what business listings offer service-wise, they've been doing [...] - Search Engine Roundtable
PPC is a tough game – you have to accept it Understanding how diminishing returns apply to paid search will help you set better expectations [...] - Search Engine Land
Where Google Doesn't Let You Use Its Generative AI Features On March 14th, Google published its Generative AI prohibited use policy that states where you are [...] - Search Engine Roundtable
Daily Search Forum Recap: March 20, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Microsoft: No Site Blacklist For Bing Chat Sidebar The topic of blacklists and whitelists for Bing and Google are not new. But now we have chat bots [...] - Search Engine Roundtable

March, 18 2023

This day in search marketing history: March 18 Learn what happened on this day in search marketing history – including developments in SEO, [...] - Search Engine Land

March, 17 2023

Your SEO guide to the ChatGPT API The ChatGPT API can help address some of the web interface's shortcomings. Here's how to maximize [...] - Search Engine Land
Google Search Save Your Favorite Brands Feature Last September at the Search On event, Google announced a new personalized shopping results based [...] - Search Engine Roundtable
Duane Forrester Acquires New Bing Mug From Fabrice Canel - Search Engine Roundtable
Why SEOs should focus on creating trust Making your site more trustworthy for searchers and search engines benefits your brand. Here are [...] - Search Engine Land
The Search Party: SEJ’s Weekly News Recap For Search, Social, And AI via @sejournal, @kristileilani Catch up on this week's news, including the release of GPT-4, Microsoft Copilot, AI in Google [...] - Search Engine Journal
New Google Analytics item-scoped custom dimensions For standard properties, you can register up to 10 item-specific custom parameters, while Analytics [...] - Search Engine Land
Search News Buzz Video Recap: Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More Google released the March 2023 broad core update, so far this has been a very fast and big update. [...] - Search Engine Roundtable
This day in search marketing history: March 17 Learn what happened on this day in search marketing history – including major developments in [...] - Search Engine Land
Daily Search Forum Recap: March 17, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Insourcing vs. outsourcing: The pros and cons for content creation Learn how insourcing vs. outsourcing content differ and compare the pros and cons so you can choose [...] - Search Engine Land

March, 16 2023

Google March 2023 Broad Core Update Is Live - What We Are Seeing Now Google Search has started to roll out the first broad core update of the 2023 year, and this one is [...] - Search Engine Roundtable
Get the latest SEO trends and predictions for 2023 by Digital Marketing Depot Learn the top trends to incorporate in your SEO strategy this year. - Search Engine Land
Google Business Profile Bug: Your Business Is Not Visible To Customers Google may have a bug, it is a confirmed bug according to some local SEOs, where a bunch of [...] - Search Engine Roundtable
Responsible AI at Google Research: The Impact Lab Posted by Jamila Smith-Loud, Human Rights & Social Impact Research Lead, Google Research, [...] - Google Research
How you can deal with decentralization in international SEO Global clients with a decentralized marketing approach can make doing international SEO even more [...] - Search Engine Land
5 new updates to Google AdSense Auto Ads You can use auto ad settings to control which Auto ads formats appear, how many Auto ads you show, [...] - Search Engine Land
This day in search marketing history: March 16 Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, [...] - Search Engine Land
Semrush ends 2022 with 95,000 customers, 35% revenue growth Company says optimizing for new AI-powered chat interfaces in search is similar to optimizing for [...] - Search Engine Land

March, 15 2023

Google Rolls Out March 2023 Core Algorithm Update via @sejournal, @MattGSouthern Google confirms the March 2023 core algorithm update is now rolling out. Here's what you need to [...] - Search Engine Journal
Google releases March 2023 broad core update This update will take two weeks to fully rollout. - Search Engine Land
New Google Analytics custom channel groups Accessible to all users, custom channel groups can be employed in custom reports and explorations [...] - Search Engine Land
Bing Has Been Using OpenAI's New GPT-4 For Five-Weeks Microsoft Bing confirmed minutes after OpenAI announced the new version of GPT, GPT-4, that Bing [...] - Search Engine Roundtable
Andi Search adds Generated Content feature The small startup search engine is launching a new ChatGPT alternative – but is this [...] - Search Engine Land
Google's John Mueller Offers Hreflang SEO Advice John Mueller of Google posted a super detailed response to an hreflang implementation question on [...] - Search Engine Roundtable
SEO product management: Key framework and fundamentals From prioritizing an SEO roadmap to writing an effective ticket, here are fundamentals every SEO [...] - Search Engine Land
The new Bing: No more waiting list? Many people who had been on the Bing waitlist now have access – and there are reports that [...] - Search Engine Land
Google Camera Search Promo Within Mobile Search Results I was doing some searches yesterday to test new Google Search featured and I stumbled upon Google [...] - Search Engine Roundtable
Google Brazil G Logo Sign Is Hypnotic - Search Engine Roundtable
How to deploy advanced schema at scale This three-stage schema deployment process breaks down the overwhelming task of implementing [...] - Search Engine Land
This day in search marketing history: March 15 Learn what happened on this day in search marketing history – including major developments in [...] - Search Engine Land
Google Local Listing "Similar To" Showing Similar Restaurants Google may show similar businesses or restaurants in the local business listing of a competing [...] - Search Engine Roundtable

March, 14 2023

Confirmed: the new Bing runs on OpenAI’s GPT-4 Congratulations to our partners at Open AI for their release of GPT-4 today. We are happy to [...] - Bing Search
How to demonstrate E-E-A-T in AI-generated content The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the [...] - Search Engine Land
Google: Generative AI coming to Docs, Gmail in Workspace Google will soon add ChatGPT-like prompts to help you draft in Docs and Gmail, including [...] - Search Engine Land
Learning from deep learning: a case study of feature discovery and validation in pathology Posted by Ellery Wulczyn and Yun Liu, Google Research When a patient is diagnosed with cancer, [...] - Google Research
Five ways to harmonize PPC and SEO to boost ROI by Adthena You’ll reap digital dividends when your strategies work together. - Search Engine Land
OpenAI releases GPT-4 and Bing Chat upgraded This version promises greater accuracy and broader general knowledge and advanced reasoning. - Search Engine Land
Why Facebook advertisers should test Performance Max With more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands [...] - Search Engine Land
YouTube Home Page Not Ranking Normally In Google Search When you search for [youtube] in Google Search, currently, the YouTube home page is not ranking. [...] - Search Engine Roundtable
Google Enhances Healthcare Info Access For US Searchers via @sejournal, @MattGSouthern Google Search streamlines access to healthcare information, leverages AI for provider verification, [...] - Search Engine Journal
Chart new growth for your games business New product announcements from Google Ads and AdMob at the 2023 Google for Games Developer Summit [...] - Inside Adwords
Bing Sidebar In Stable Edge Browser & Bing Chat Limits Increase With Quicker Responses Microsoft announced a few updates for the Bing Chat AI co-pilot including that they increased the [...] - Search Engine Roundtable
Daily Search Forum Recap: March 14, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Berthier Ribeiro-Neto Keynote At Google Search Central Live Brazil - Search Engine Roundtable
Google's IP Addresses JSON File Is Updated Within A Few Days Google's Gary Illyes said that the Googlebot JSON file IP address list is updated within a few days [...] - Search Engine Roundtable

March, 13 2023

An SEO guide to understanding E-E-A-T Dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and tips to use [...] - Search Engine Land
Google’s John Mueller Shares Tips For Simplifying Site Structure via @sejournal, @MattGSouthern Google's John Mueller shares advice on simplifying website structure. Learn why shifting [...] - Search Engine Journal
How to successfully scale your content marketing and grow traffic Scaling content marketing involves having the right strategy, team and workflows in place. Here's a [...] - Search Engine Land
Microsoft may replace Bing Search answers with Bing Chat responses Plus, Bing Chat has passed 100 million daily active users. - Search Engine Land
Google Featured Snippets Go Wrong, Consider Using data-nosnippet On Friday, Bill Elward noticed how a featured snippet had a header above it that read [...] - Search Engine Roundtable
Bing Search Featured Answers Might Be Replaced By Bing Chat Answers Mikhail Parakhin, the CEO of Microsoft Bing, said on Twitter that Bing may replace the top answers, [...] - Search Engine Roundtable
Google: Less Common Languages Aren't Considered Low Quality Content Google's John Mueller said lesser-used or known languages published on the web are not considered [...] - Search Engine Roundtable
Google Business Profile Verification Steps Asking For Better Business Bureau Link Google, during some of the verification workflow with your Google Business Profile may ask for your [...] - Search Engine Roundtable

March, 12 2023

This day in search marketing history: March 12 Go inside a Google search quality meeting, plus: Google core search ranking algorithm update, how [...] - Search Engine Land

March, 11 2023

This day in search marketing history: March 11 Google officially acquires DoubleClick, plus: how dates in Google snippets work, nofollowing links, [...] - Search Engine Land

March, 10 2023

OpenAI GPT-4 Arriving Mid-March 2023 And It’s Huge via @sejournal, @martinibuster OenAI GPT-4 is confirmed and these are the reasons why it's going to blow minds - Search Engine Journal
PaLM-E: An embodied multimodal language model Posted by Danny Driess, Student Researcher, and Pete Florence, Research Scientist, Robotics at [...] - Google Research
SEO is alive and kicking in 2023 – and beyond Even as Google and Microsoft reinvent search with AI-powered features, search engine optimization [...] - Search Engine Land
Google Double Downs On Not Using Link Disavow Files In A Bigger Way Not too long ago, John Mueller from Google blasted an agency for using a disavow file and now he is [...] - Search Engine Roundtable
SEJ Sum-Up: Weekly News Recap for Search, Social, And AI via @sejournal, @kristileilani Catch up on this week’s top news stories in search marketing, social media, AI tools, and [...] - Search Engine Journal
Do personas REALLY matter in content marketing? Here's what personas can do for your content marketing efforts, plus audience research tips to help [...] - Search Engine Land
This day in search marketing history: March 10 Google and Bing exception lists, plus: key moments, HTTPS URLs not showing, Google's block sites [...] - Search Engine Land

March, 9 2023

How ChatGPT can help with local SEO From Google Business Profile to reviews and local link building, here are specific ways ChatGPT can [...] - Search Engine Land
Bing AI-Powered Search & Edge Browser Grow Users & Engagement via @sejournal, @martinibuster Microsoft shares an upbeat report on continued growth in users and engagement for Bing search and [...] - Search Engine Journal
The New Bing and Edge – Progress from Our First Month It’s hard to believe it’s been just over a month since we released the new AI-powered [...] - Bing Search
17 tips to improve your AI-assisted content creation process Are you using AI tools for content creation? Ensure your process is as best it can be when you [...] - Search Engine Land
This day in search marketing history: March 9 Google's Fred update, plus: people also ask, personalization, Google puts bad merchants on notice [...] - Search Engine Land
Google Trends Has A New Look For 2023 Google has revamped the Google Trends interface adding real-time trends to the home page, updating [...] - Search Engine Roundtable
How should SEO change in the new AI age? SEO is evolving as it always has, maybe a little faster lately. Learn to leverage AI appropriately, [...] - Search Engine Land
Webinar: The 360-view content strategy you need by Cynthia Ramsaran Create experiences that empower customers across websites, social media, digital ads, packaging, [...] - Search Engine Land
Google: Page Size Is Not A Ranking Factor Google's John Mueller said on Twitter, "Page size is not a ranking factor." Meaning [...] - Search Engine Roundtable
Google Sitename, Favicon & Sponsored Label Live On Desktop (Not Just Mobile) Google has made the sitename, favicon and sponsored label live on all desktop searches, like it did [...] - Search Engine Roundtable
The BirdCLEF 2023 Challenge: Pushing the frontiers of biodiversity monitoring Posted by Tom Denton, Software Engineer, Google Research, Brain Team Worldwide bird populations [...] - Google Research
Google February 2023 product reviews update more volatile than previous updates, say data providers As a reminder, the this update started on February 21 and lasted through March 7, 2023. - Search Engine Land

March, 8 2023

Explore the world's searches with the new Google Trends The Google Trends site has a fresh new look, so it’s easier than ever to find the trend data [...] - Inside Search
Google launches new Google Trends portal SEOs, content creators and marketers use Google Trends as part of their toolset, so this update [...] - Search Engine Land
Google Introduces Updated Desktop Search Design via @sejournal, @MattGSouthern Google's desktop search results will now display favicons and site names, making it easier for [...] - Search Engine Journal
How to optimize your Amazon brand store Learn the seven steps for setting up your Amazon Store and top optimization tips to keep your [...] - Search Engine Land
DuckDuckGo Enters The AI Race With DuckAssist via @sejournal, @MattGSouthern DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers [...] - Search Engine Journal
Google AI in search: From stalling to scrambling? Google had a 'revolutionary' chatbot ready two years ago. Now, it's slowly rushing to put AI into [...] - Search Engine Land
Charting the course for third-party cross-media audience measurement A Letter to the Industry: Getting cross-media audience measurement right. And why we all need to [...] - Inside Adwords
This day in search marketing history: March 8 RIP Google PageRank score, plus: member of SEO community killed in Ukraine, Google's Full Coverage [...] - Search Engine Land
Google rolled out new site names, favicon and sponsored label on desktop search After launching this design for the mobile search results last October, this is now officially live [...] - Search Engine Land
Maximizing your website tracking with Google’s Tag coverage summary Your "Tag coverage" summary can report on up to 10,000 pages. - Search Engine Land
Google Now Says Google Discover Impacted By The Helpful Content Update Since October 2022 A few weeks ago, I reported that Google has updated its help documentation to specify that Google [...] - Search Engine Roundtable
How to make better SEO reports for the C-suite Effective SEO reporting highlights the metrics that matter to the C-suite and excludes what will [...] - Search Engine Land
Google Local Service Ads Gains More Service Types Google announced yesterday that Google Local Service Ads now supports 70 service types across five [...] - Search Engine Roundtable

March, 7 2023

Local Services Ads now supports more businesses Local Services Ads now supports more than 70 types of businesses, including those in five new [...] - Inside Search
Google expands Local Service Ads to more than 70 new businesses The new categories include education, people care, pet care, wellness and health care. - Search Engine Land
What is SEM – Search Engine Marketing? Search marketing combines SEO and PPC to create a holistic internet marketing strategy. But is [...] - Search Engine Land
Use of AI for SEO and content to grow 5x this year Plus, 90% of organizations say they are prioritizing SEO in 2023 due to compounding benefits, new [...] - Search Engine Land
How to dial in your ad messaging in an automated marketing world Automation has leveled much of the PPC playing field. Here's how to differentiate your paid search [...] - Search Engine Land
Google February 2023 product reviews update is finished rolling out This update took 14 days to fully roll out and is now complete. - Search Engine Land
Google Datasets Search Results Now With More Button Google announced last week that Google Search "now makes it easier to search for [...] - Search Engine Roundtable
Google: Hyphens In Domain Names Not Considered Low Quality Google's John Mueller was asked if having hyphens in your domain name, like [...] - Search Engine Roundtable
Google announces Performance Max for travel goals The new ads will be available globally over the next few weeks. - Search Engine Land
Google Business Profile Products Show In Google Shopping Results Google is now showing products that businesses add through the Google Business Profile manager [...] - Search Engine Roundtable
This day in search marketing history: March 7 Landing page load time added to Google Quality Score, plus: Broad Core Algorithm Updates, bogus [...] - Search Engine Land
Google Explore In Search Adds Local Results Google Explore is that weird feature you get when you keep scrolling and scrolling through the [...] - Search Engine Roundtable
Google Search Tests More To Ask & Other Alternatives Of People Also Ask? Google may be testing replacing the "people also ask" with a "more to ask" box. [...] - Search Engine Roundtable
New ways to drive hotel bookings and reach travelers Performance Max for travel goals can help hotels stand out to travelers in the important moments [...] - Inside Adwords
Googley Sofa - Search Engine Roundtable

March, 6 2023

Universal Speech Model (USM): State-of-the-art speech AI for 100+ languages Posted by Yu Zhang, Research Scientist, and James Qin, Software Engineer, Google Research Last [...] - Google Research
How to document your content strategy Here's what you should include in your content strategy document to guide your content marketing [...] - Search Engine Land
Google: ‘Bard is not Search’ Google wants to be clear: Bard is separate from Search. Yet it has become synonymous with [...] - Search Engine Land
Google featured snippets gain blue highlighted text Not all featured snippets will see text highlighted in blue, but many now do. - Search Engine Land
‘Link in bio’ platforms: Which is best for SEO? Some people treat link-in-bio pages as website replacements. But are they good for ranking in [...] - Search Engine Land
Brave Search Engine Summarizing Webpages in SERPs via @sejournal, @martinibuster Brave SERPs now feature a rich result created by an AI Summarizer, sometimes summarizing two [...] - Search Engine Journal
Google Reminds Employees: "Bard Is Not Search" Jack Krawczyk, the product lead for Bard at Google, told Googlers at an all-hands meeting, saying, [...] - Search Engine Roundtable
Google Search Ranking Fluctuations Continue Through The Past Weekend Since the Google February 2023 product reviews update on February 21st, we've been seeing some [...] - Search Engine Roundtable
Google Blue Highlights In Featured Snippets Live After many months of testing, Google has launched the highlights in the featured snippets within [...] - Search Engine Roundtable
Google On A Site With A Long History Of Spamming - Can It Rank Again? Google's John Mueller was asked about a domain name purchased several months ago but still does not [...] - Search Engine Roundtable
Vlog #213: Sam Michelson On Pricing Your Digital Marketing Services In part one, we spoke about who Sam Michelson is and his business development techniques. In part [...] - Search Engine Roundtable
This day in search marketing history: March 6 Google Webmaster Tools adds user administration, plus: no click search study, Trusted Stores [...] - Search Engine Land

March, 5 2023

This day in search marketing history: March 5 Google confirms Vince Update, plus: mobile-first indexing, webspam, Google adds page load time to [...] - Search Engine Land

March, 4 2023

This day in search marketing history: March 4 Sheryl Sandberg leaves Google for Facebook, plus: new GA4 homepage, Wikipedia turns PPC into SEM, [...] - Search Engine Land

March, 3 2023

Keyword research for SEO: 6 questions you must ask yourself Answering these questions will help you strategically create content that resonates with searchers [...] - Search Engine Land
Performer-MPC: Navigation via real-time, on-robot transformers Posted by Krzysztof Choromanski, Staff Research Scientist, Robotics at Google, and Xuesu Xiao, [...] - Google Research
Google On Moving Domain To Temporary Domain & Then Back To Original Domain An SEO is in a situation where a site needs to move from www.domain.com to new.domain.com and then [...] - Search Engine Roundtable
Bing Tests Site Favicon On Right Of Search Result Snippet Microsoft Bing is testing placing a site's favicon on the right side of the search result title's [...] - Search Engine Roundtable
LinkedIn launches collaborative articles for users to share insights and advice LinkedIn members will be invited to share ideas, examples, and experiences in specific sections of [...] - Search Engine Land
3 new changes to the Google Ads dashboard Google will assess the impact of the changes based on user feedback before deciding whether to [...] - Search Engine Land
Google Removes Job Search Experience From South Korean Search Results via @sejournal, @martinibuster Job Search Experience rich results in Google search is no longer available in South Korea - Search Engine Journal
This day in search marketing history: March 3 Google Panda name revealed, plus: desktop page experience update completes rollout, Interflora gets [...] - Search Engine Land
Google: You Don't Hoard Anything By Nofollowing Links (It's An SEO Myth) Google's John Mueller said on Twitter that it is an SEO myth to say you can use the nofollow [...] - Search Engine Roundtable
Google Local Posts Updates & Test Interfaces Google is testing a few interfaces for the Google Posts and updates in the local interfaces. One [...] - Search Engine Roundtable
How to create a winning content strategy framework Your content marketing actions must be guided by a documented plan. Learn the 10 building blocks [...] - Search Engine Land
Google Ads Testing New Design To Improve Advertiser Workflow Google announced it is testing a new design to help improve the workflow of advertisers in the [...] - Search Engine Roundtable
Brave Search adds AI Summarizer feature Don't call it generative AI. Brave trained its large language models (LLMs) to provide answers by [...] - Search Engine Land

March, 2 2023

How to use ChatGPT for keyword research (with actual prompts) Learn specific keyword research applications for ChatGPT, plus a framework for incorporating the [...] - Search Engine Land
New Analytics user access management changes in Google Ads Google Analytics 4 will replace Universal Analytics, which will sunset on July 1. - Search Engine Land
Google Ads Policy Changes For Malicious Software, Compromised Sites & Unwanted Software Google Ads is updating its Malicious or unwanted software policy on May 9, 2023. The policy will [...] - Search Engine Roundtable
SEO opportunities in 2023: Helpful content, E-E-A-T, People also ask Want to advance your SEO game and get ahead of the competition? Here are three sustainable [...] - Search Engine Land
Google: We Treat Hashtags As Words In Content Google's John Mueller said on Twitter, "when it comes to web pages in Google Search, hashtags [...] - Search Engine Roundtable
March 2023 Google Webmaster Report Here is the big Google webmaster report for March 2023, where I cover all the most important things [...] - Search Engine Roundtable

March, 1 2023

Celebrate International Women's Day and Women's History Month with Google Learn about the ways Google products are embracing equity and celebrating women in honor of [...] - Inside Search
How to set up Google Analytics 4 using Google Tag Manager Save time, avoid editing code and easily create custom events by configuring your analytics setup [...] - Search Engine Land
GA4 ‘auto-migration’: Here’s why you should opt out Learn why letting Google automatically configure your UA properties to GA4 is not the best idea and [...] - Search Engine Land
Ad Grants: 20 years of nonprofits helping more and spending less See how Google.org’s Ad Grants have helped nonprofits around the world over the past 20 years. - Inside Adwords
How to transition away from Google Ads similar audience segments Learn how to maintain or improve your performance in Google Ads and prepare for the removal of [...] - Search Engine Land
ChatGPT for link building: A primer This quick guide shows how to use the popular AI chatbot to support your link building processes [...] - Search Engine Land
2 new Google ad network policy updates Violations of these policies will be met with a warning 7 days before account suspension. - Search Engine Land
This day in search marketing history: March 1 Google publishes Search quality rating guidelines, plus: Ginny Marvin joins Google, AdWords Price [...] - Search Engine Land
Teaching old labels new tricks in heterogeneous graphs Posted by Minji Yoon, Research Intern, and Bryan Perozzi, Research Scientist, Google Research, [...] - Google Research
Google Search "People Also Ask" Showing Less Often Both Semrush and RankRanger are reporting several point drops in the percentage of time a people [...] - Search Engine Roundtable
Optimizing local landing pages for search: 8 best practices Done right, location-specific landing pages can build trust and authority for your business. Get [...] - Search Engine Land
Bing Summarized From Sources & The Web Answer Box Microsoft Bing seems to be incorporating more of its Chat AI features into answer boxes in the main [...] - Search Engine Roundtable
Google Search Ranking Volatility On March 1st, Is It The Product Reviews Update? I am seeing a much bigger spike in chatter within the SEO community this morning around another [...] - Search Engine Roundtable
Bing Webmaster Tools Adding Bing Chat & Index Coverage Reporting Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would [...] - Search Engine Roundtable