Archive of November, 2023

November, 30 2023

Google Merchant Center is removing 4 attribution models from conversion tracking First-click, linear, time-decay, and position-based options will no longer be available. - Search Engine Land
Head Of Google Ads, Jerry Dischler, Steps Down After 15 Years Jerry Dischler, who has been the head of Google Ads since 2020 and has been with Google for over [...] - Search Engine Roundtable
Using auction insights for better PPC competitor analysis Learn to use Google and Microsoft auction insights for monitoring your competitive positioning in [...] - Search Engine Land
Google Search Ranking Volatility - Is It The End Of Reviews Update? I am seeing some signs of some big Google Search ranking volatility and shuffling today. The core [...] - Search Engine Roundtable
Google will pay Canada publishers $73m a year to keep news links in search The search engine threatened to stop serving news in response to a new law forcing tech companies [...] - Search Engine Land
How to build a resilient digital marketing agency in 2024 Get actionable advice for creating a thriving digital agency that can weather periods of growth and [...] - Search Engine Land
Google patent describes how the Search Generative Experience works This may be the first and only patent has related to SGE. - Search Engine Land
Google Patent For SGE: Generative Summaries For Search Results Google has a published patent named "Generative summaries for search results" which is [...] - Search Engine Roundtable
Google Ads API 2024 Schedule Google has published its tentative schedule for the Google Ads API release dates and sunset dates [...] - Search Engine Roundtable
YouTube updates Product Drops tool for enhanced accessibility and control The live shopping stream feature is expanding to more creators, and will offer increased [...] - Search Engine Land

November, 29 2023

Google Ads boss Jerry Dischler steps down The tech giant is replacing Dischler after 15 years of service with Vidhya Srinivasan. - Search Engine Land
Google Ads Won't Allow Personalized Ads For Consumer Finance In February 2024 Google posted a new policy update for Google Ads saying it won't allow personalization of ads for [...] - Search Engine Roundtable
Expanding markup support for Organization details, replacing the Logo feature Since 2013, Google has supported logo structured data, which recognizes two Organization [...] - Google Webmaster Central
3 key stages to better content marketing: Attract, engage, convert by Digital Marketing Depot Everything you need to start your content strategy, whether you're a small team just starting out, [...] - Search Engine Land
Google Enhances Search With Support For Organization Meta Data via @sejournal, @MattGSouthern Google expands organization markup support to improve knowledge panels with more accurate business [...] - Search Engine Journal
Google SGE & Generative Summaries For Search Results Patent via @sejournal, @kristileilani Learn more about US11769017B1, a patent that provides insight into Google's Search Generative [...] - Search Engine Journal
Google Adds Organization Structured Data With More Business Details Support Google has yet again launched new structured data named Organization structured data. This new [...] - Search Engine Roundtable
Google Local Photos Results With Heart & Other Reactions Google seems to be testing allowing searchers to "heart" a photo in the local search [...] - Search Engine Roundtable
Daily Search Forum Recap: November 29, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Search adds Organization markup to add name, address, contact information, and various business identifiers Google has updated the Search Console and Rich Results test reporting to support these new [...] - Search Engine Land
Key takeaways from the UK’s most effective holiday ads in 2023 Explore the magic of the UK's top Christmas ads. From emotional resonance to brand recall, find out [...] - Search Engine Land
Google November 2023 Core Update Finished Rolling Out After just under 26 days, the Google November 2023 core update is finally done rolling out. It took [...] - Search Engine Roundtable

November, 28 2023

Google November 2023 core update rollout is now complete The fourth broad core algorithm update of 2023 is now done rolling out. - Search Engine Land
Google accused of quietly placing search ads on compromising websites Major brands were reportedly given the impression that their campaigns were exclusively appearing [...] - Search Engine Land
New Google Profile Page & Discussion Forum Structured Data With New Search Console Reports Google has announced new structured data for discussion forum and profile page structured data on [...] - Search Engine Roundtable
How to evolve an SEO strategy: Key elements to review Keep your SEO strategy dynamic with regular refreshes. Check out areas to audit when updating your [...] - Search Engine Land
Google Bard can now answer questions about YouTube videos Google is expanding Bard's capabilities to boost engagement on YouTube. - Search Engine Land
Google policy update will restrict consumer finance ad targeting Enforcement begins in February, and violations may lead to warnings, followed by possible account [...] - Search Engine Land
Most SEOs Say Google's November Core & Reviews Updates Will Complete In December, Not November The Google November 2023 core update and Google November 2023 reviews update are still both rolling [...] - Search Engine Roundtable
Google Search Console Down Again For Many Google Search Console has been having reliability issues since yesterday, as we covered. It is [...] - Search Engine Roundtable
3 quick SEO wins to kick-start growth next year Driving SEO growth takes time, but you can implement these simple but effective tactics in the next [...] - Search Engine Land
Bing Chat / Microsoft Copilot Mode Usage: Balanced 70%, Creative & Precise 15% Each Mikhail Parakhin from Microsoft shared how often the different modes in Microsoft Copilot, formerly [...] - Search Engine Roundtable
10 Best Reasons To Put 10 Best In Your Headlines For SEO Is there an SEO benefit, a search ranking benefit, to putting numbers in your headlines? Such as [...] - Search Engine Roundtable
10 German Googlers In A Ball Pit - Search Engine Roundtable

November, 27 2023

Google Search now supports discussion forum and profile page structured data Google can show these as rich results in Google Search and Google also added new Search Console [...] - Search Engine Land
Google Removing Crawl Rate Limiter Tool From Search Console via @sejournal, @martinibuster Google announced that the Googlebot crawl rate limiter will soon disappear from search console - Search Engine Journal
Google Search Console was down today You may be seeing a 500 error when trying to access the tool. - Search Engine Land
YouTube steps up roll out of Shorts ads Marketers have reported seeing the solution on their accounts for the first time, with general [...] - Search Engine Land
Google Discusses Fixing 404 Errors From Inbound Links via @sejournal, @martinibuster Google's John Mueller explains the nuance of fixing (or not fixing) 404 errors caused by broken [...] - Search Engine Journal
Google Highlights Forums & Profiles With New Structured Data via @sejournal, @MattGSouthern Google introduces structured data markup for forums and profiles to improve search visibility. New [...] - Search Engine Journal
How to find high-potential keywords for SEO High-potential keywords don’t come from keyword planners or SEO tools. They come from third [...] - Search Engine Land
What is technical SEO? An overview of technical SEO, how it fits into an overall SEO strategy, plus key activities, tools [...] - Search Engine Land
Google tells ‘freaked out’ advertisers to ignore account suspension notification A technical problem caused the email to be mistakenly sent to some marketers just hours before the [...] - Search Engine Land
Number of websites blocking Google-Extended jump 180% The New York Times, Yelp and 22 Condé Nast properties are among those who have chosen to [...] - Search Engine Land
New in structured data: discussion forum and profile page markup Today we're announcing support for profile page and discussion forum structured data for use [...] - Google Webmaster Central
Lush Google Conference Room - Search Engine Roundtable
Google: The SEO Value Of Bringing Back A 404 Page Is Less Than The Effort Google's John Mueller answered a question about finding broken links that 404 and if there is SEO [...] - Search Engine Roundtable
Google Tests "Interview" Label For News Results "For Context" Google is testing an "interview" label in the "For Context" news box within the [...] - Search Engine Roundtable
Google Search Console Currently Down Google Search Console seems to be down right now. If you try to access it, you will get a 500 [...] - Search Engine Roundtable
Google is updating its Video publisher policy The revised policy will impact all video inventory across AdSense, Ad Manager, and AdMob under the [...] - Search Engine Land
Vlog #250: Dave DiGregorio On ChatGPT For Local SEO & Being Super Process Focused In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to [...] - Search Engine Roundtable
Google Tests Line Separators Between Sitelinks Over the past week or so, Google has been testing line separators between Sitelinks in the Google [...] - Search Engine Roundtable
New Google Ads Value Based Bidding Guide Google has released a new four-page PDF document named Testing value based bidding using Google Ads [...] - Search Engine Roundtable

November, 24 2023

Googlebot crawl rate tool in Search Console is going away The tool is going away on January 8, 2024 because Google says it is no longer useful. - Search Engine Land
Google On Traffic Metric & SEO via @sejournal, @martinibuster Google's John Mueller offers his thoughts about how SEOs should consider traffic metric - Search Engine Journal
Google Ads Bug Sends Notice To Some Advertisers That Their Ad Accounts Were Suspended Right before the Thanksgiving holiday season and right before the big holiday shopping season, with [...] - Search Engine Roundtable
Daily Search Forum Recap: November 24, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Upcoming deprecation of Crawl Rate Limiter Tool in Search Console The crawl rate limiter tool in Search Console is being deprecated on Jan 8th, 2024. This tool [...] - Google Webmaster Central
Google Tests New Flight Prices Rich Result? Google may be testing a new type of rich result for flight prices. This test shows a section under [...] - Search Engine Roundtable
Google: No Estimate For Completion Of November Core & Reviews Updates Many of you are wondering when the Google November 2023 core update and Google November 2023 [...] - Search Engine Roundtable
Google Tests Shading Colors Of Favicons - Altering Your Official Favicon Google is testing shading and adding color and depth to favicons that they display in the search [...] - Search Engine Roundtable
Google Merchant Center Automatically Creating Promotions Based On Your Site Google Merchant Center has been automatically creating and applying promotions to some of your [...] - Search Engine Roundtable
Google Removed The Robots FAQs Document Earlier this week, Google removed its Robots.txt FAQ help document from its search developer [...] - Search Engine Roundtable
Mock Alligators At SEO Conference - Search Engine Roundtable
Search News Buzz Video Recap: Google Core & Reviews Update Not Done, Google Simple Search, Date Issues, Follower Counts & More This week was much slower than the previous weeks, and yes, the core and reviews updates are not [...] - Search Engine Roundtable

November, 23 2023

Happy Thanksgiving: Google's History of Thanksgiving Doodle Happy Thanksgiving everyone and to celebrate the holiday, I will not be posting news today. Don't [...] - Search Engine Roundtable

November, 22 2023

Google’s 2023 Search quality rater guidelines update: Here’s what changed The big focus of changes this year is around user intent and whether Google's search results meet [...] - Search Engine Land
Sam Altman returns to OpenAI as CEO ‘in principle’ Days after being ousted as CEO by the OpenAI board, Sam Altman will return to the company, [...] - Search Engine Land
Google: What If Site Quality Is Simpler Than People Think? via @sejournal, @martinibuster Google podcast offers four ideas that can help with understanding and overcoming site quality issues - Search Engine Journal
Google Ads investigating issue impacting AdMob Users are having trouble getting the latest AdMob data because some clicks are not showing up in [...] - Search Engine Land
AI content creation: A beginner’s guide See how AI is changing the game for SEO, plus get tips for balancing AI-assisted content production [...] - Search Engine Land
Google Fast Pickup Or Delivery Search Box Google is testing a new section to show which products they have in their index that are available [...] - Search Engine Roundtable
Google "Simple Search" - New Search Refinement Option? Google may be testing a new "Simple Search" feature that may dumb-down the search results [...] - Search Engine Roundtable
YouTube is deliberately ‘suboptimal’ for people using ad blockers Ad blocker users may experience five-second delays in loading video pages, irrespective of their [...] - Search Engine Land
Local SEO for new physical locations Here's why and how to set up digital properties early to help maximize online visibility for brands [...] - Search Engine Land
Google Bard Can Now Understand YouTube Videos Google Bard can now respond with answers based on the spoken words in a YouTube video. Google said, [...] - Search Engine Roundtable
Daily Search Forum Recap: November 22, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

November, 21 2023

Google: Fix Technical Issues Before Chasing The ‘Next Big Thing’ via @sejournal, @MattGSouthern Technical SEO basics and high-quality, helpful content should come before chasing SEO trends, say [...] - Search Engine Journal
9 tips for converting more organic traffic Struggling to convert your hard-earned organic traffic? Learn nine tactics to boost your site's [...] - Search Engine Land
How SEO and digital PR can drive maximum brand visibility Use SEO tactics that complement a digital PR strategy to boost reputation and visibility with [...] - Search Engine Land
Follower Count Fully Live In Google Search Result Snippets Google seems to have fully rolled out the follower count in the search result snippets for social [...] - Search Engine Roundtable
Google Search "Ask A Doctor" PPA Google Search has what looks like the people also ask (PPA) section but titled "Ask a [...] - Search Engine Roundtable
Quality rater and algorithmic evaluation systems: Are major changes coming? Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Still, [...] - Search Engine Land
Google Search Console experience and enhancement reporting bug Google is working on a fix, this has no impact on indexing or ranking. - Search Engine Land
Google Quiet Room Android Sign - Search Engine Roundtable

November, 20 2023

Google: Don’t Rely On SEO Tools To Tell You How To Write via @sejournal, @martinibuster Google's John Mueller offers advice on the use of SEO tools that tell you what to write - Search Engine Journal
Google Ads is updating Location asset requirements The update will clarify which types of location assets are not allowed on Google Ads, helping [...] - Search Engine Land
4 shopping tips to get ready for Black Friday weekend Try out a new small business filter, compare deals from across the web and get AI-generated gift [...] - Inside Search
Google Investigating Reports Of Declining Traffic After Updates, Discover Bug via @sejournal, @kristileilani Google SearchLiaison confirmed an investigation recent reports of dramatically declining traffic [...] - Search Engine Journal
How To Let Google Know That Your Google Search, Discover & News Traffic Significantly Dropped On Friday, Google's Search Liaison, Danny Sullivan, said you can reply to a thread on X or post a [...] - Search Engine Roundtable
With OpenAI in chaos, Sam Altman joins Microsoft Microsoft has hired Altman and other OpenAI colleagues. A majority of OpenAI employees have [...] - Search Engine Land
Preparing for Google SGE: Essential guide for marketers Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of [...] - Search Engine Land
Google adds small business filter to shopping search results Google said it is "making it easy for U.S. shoppers to discover and shop at small businesses [...] - Search Engine Land
Google announces update to child and teen ad policy language Google is revising the language in three child and teen ads policies to offer increased clarity and [...] - Search Engine Land
AI for SEO content creation: 5 real-world examples LinkedIn, CNET, Bankrate and others are testing AI content creation for SEO. Here are key learnings [...] - Search Engine Land
How much does SEO cost? A look at the true cost of implementing a successful SEO strategy in 2024 that goes beyond just [...] - Search Engine Land
Google Ads no longer supports Store Sales Direct Google has removed Store Sales Direct (SSD) as a standalone product to simplify the [...] - Search Engine Land
Google shares automatically-created assets FAQ and marketers give their verdict Ginny Marvin, Product Liaison at Google, has addressed some of the most asked questions she [...] - Search Engine Land
Google Investigating Issue With Search Console Experience Report URL Declines Google is currently investigating a likely issue or bug with the Google Search Console experience [...] - Search Engine Roundtable
Not New: Google Announces Small Business Shopping Filter Remember when Google announced its new small business attribute, where businesses can self-claim [...] - Search Engine Roundtable
Google Ads Performance Max Products With Brand & Custom Labels Google has added to the Performance Max product campaigns within Google Ads brand and custom [...] - Search Engine Roundtable
Bing Chat To Offer Always Read Aloud Option Microsoft is working on a feature or setting to allow searchers and users to have Bing Chat always [...] - Search Engine Roundtable

November, 17 2023

Google Presentation May Change How We Think About Ranking via @sejournal, @martinibuster Danny Sullivan offered a startling presentation that shows Google's SEO guidance is now what we [...] - Search Engine Journal
Shocker – Sam Altman out at OpenAI in huge CEO change OpenAI lost confidence in Altman and said new leadership is necessary. OpenAI CTO Mira Murati has [...] - Search Engine Land
How to ‘un-ruin’ the internet: The ultimate guide for SEOs Amid unfair industry blame for the failings of the modern web, we aim to challenge stereotypes and [...] - Search Engine Land
Google Search Quality Raters Guidelines Updated With Fewer Pages Google has updated the Google search quality raters guidelines and it is now only 168 pages, down [...] - Search Engine Roundtable
How to integrate user-generated content into your SEO strategy Learn how to harness UGC to boost your SEO, strategies to integrate it into your workflow, and tips [...] - Search Engine Land
New Yahoo Search Experience May Launch Soon The new Yahoo Search experience may launch as soon as a few months from now. Brian Provost, the [...] - Search Engine Roundtable
Google Search Actively Working On Fixing Obituary Spam Problem Google is actively working on fixing the problem it was with showing too much spam for [...] - Search Engine Roundtable

November, 16 2023

Google updates search quality raters guidelines It has been 11 months since the last update, here is what changed. - Search Engine Land
Google search antitrust trial updates: Everything you need to know (so far) The landmark court case brought by the US Justice Department could spell huge changes for Google [...] - Search Engine Land
Google Hidden Gems Ranking Algorithm Update Google announced the hidden gems ranking system has been rolling out. This hidden gems update helps [...] - Search Engine Roundtable
Search Quality Raters Guidelines update As of November 16, Google's Search Quality Rater Guidelines have been updated to simplify our [...] - Google Webmaster Central
How to use Bard to get ahead of Google algorithm updates Here's how Bard's real-time insights and direct access to Google resources can help you navigate [...] - Search Engine Land
Automated SEO reporting for clients: The agency’s guide by SE Ranking In this step-by-step guide, you’ll learn how to leverage automated SEO reports to strengthen [...] - Search Engine Land
New ways generative AI can help you find holiday gifts Holiday shoppers can use generative AI to find gifts for others and themselves. - Inside Search
How to create and manage an SEO budget Investing in SEO requires assessing your goals, website limitations and resource needs. Get [...] - Search Engine Land
Google Adds New Course Carousel Info & Search Console Reports Google announced it has expanded its courses rich results so you can now provide new data such as [...] - Search Engine Roundtable
Google admits to paying Apple 36% of Safari revenue – after witness lets figure slip Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed [...] - Search Engine Land
Google’s Update Florida Offers Insights 20 Years Later via @sejournal, @martinibuster The legacy of Google's Update Florida continues to influence how we do SEO 20 years later - Search Engine Journal
Google rolls out new AI features in SGE to boost product visibility and conversions The search engine is introducing three new capabilities within SGE, designed to improve the [...] - Search Engine Land
Google SGE Gift Ideas, Generate Images For Apparel & Men's Virtual Try On Google announced some new Search Generative Experience (SGE) features for shopping, including gift [...] - Search Engine Roundtable

November, 15 2023

Yahoo Search to start rolling out in the first weeks of 2024 At SMX today, Brian Provost, the SVP & GM at Yahoo said the new Yahoo will be launching soon. - Search Engine Land
Google launches new personal search experience with follow button and personalized ranking Plus, perspectives is coming to desktop, content creators get more visibility and more. - Search Engine Land
Google Alters Search Rankings To Prioritize First-Hand Knowledge via @sejournal, @MattGSouthern Google announced changes to Search to prioritize content that demonstrates first-hand knowledge, [...] - Search Engine Journal
Google Search ranking improvement aims to surface hidden gems Google will surface personal insights and experiences from social media blog posts and forums. [...] - Search Engine Land
Google Search Console adds robots.txt report Google has sunset the robots.txt tester. - Search Engine Land
Try Notes, a new experiment in Search Labs We’re announcing a new experiment in Search Labs called Notes. Share your expertise today. - Inside Search
Google Launches “Notes” To Add User Comments In Search Results via @sejournal, @MattGSouthern Google introduces "Notes" feature in Search Labs to let users add comments and insights [...] - Search Engine Journal
Google testing new SGE ad format The "You May Also Like" feature is presented as a carousel showcasing product titles, [...] - Search Engine Land
New ways to find just what you need on Search We’re announcing a number of updates to Search to help you find the information that’s [...] - Inside Search
Google Search tests Notes on search results The notes feature is a labs experiment that you can turn on or off. - Search Engine Land
Our vision to bring Microsoft Copilot to everyone, and more Learn about Microsoft’s vision for Copilot (formerly Bing Chat and Bing Chat Enterprise), [...] - Bing Search
Google Analytics 4 rolls out new Admin experience The updated Admin page within GA4 has been redesigned to streamline administrative tasks for [...] - Search Engine Land
Google Reveals Best & Worst Times For Holiday Travel via @sejournal, @MattGSouthern Google reveals the best times and worst times for holiday travel and shopping using past data to [...] - Search Engine Journal
Microsoft rebrands Bing Chat as Copilot Microsoft Bing will still provide a combined search and chat experience. It will now just be called [...] - Search Engine Land
Bing Employs GPT-4 To Write Custom Search Snippets via @sejournal, @MattGSouthern Bing launches AI-powered captions for search results to provide more informative snippets and [...] - Search Engine Journal
Google Maps Introduces New Ways To Plan Travel & Navigate via @sejournal, @MattGSouthern Google Maps gets holiday travel boost with smarter transit, group planning, and community [...] - Search Engine Journal
Google Safety Crawler Google Help Documentation Google has updated its help documentation specific to Google Crawlers and added the Google Safety [...] - Search Engine Roundtable
Content strategy: Why less is more Too much low-value content can harm your website. Follow these steps to consolidate pages and [...] - Search Engine Land
Bing adds AI-generation captions to some search result snippets This uses GPT 4 to make the Bing search results more relevant and informative, Bing said. - Search Engine Land
Google: Avoid Including Prices Of Flights In Your Title Tags Google has updated its title links help documentation to say it is best to avoid including flight [...] - Search Engine Roundtable
How to spot potential in SEO candidates New SEO hires don't need to master every tool and skill out of the gate. Learn to spot transferable [...] - Search Engine Land
7 tips to create PPC text ads that are trustworthy and clickworthy Your text ads should build trust, not set off alarm bells. Use these trust signals to make your PPC [...] - Search Engine Land

November, 14 2023

Your 2024 guide to SEO reporting and tracking Your SEO reports need a compelling story and the right data to be well received. Here's a guide to [...] - Search Engine Land
Google’s Florida update: 20 years since the SEO ‘volcanic eruption’ Dive into the 2003 Google algorithm update's seismic impact on SEO and its lasting effects on the [...] - Search Engine Land
Google Analytics 4 can now be integrated with Salesforce Marketing Cloud For the first time, integration is accessible to both GA4 standard and 360 properties. - Search Engine Land
Airbnb Acquires GamePlanner.AI To Accelerate AI Projects via @sejournal, @kristileilani Discover how Airbnb's acquisition of AI startup GamePlanner.AI, led by the co-founder of Siri, [...] - Search Engine Journal
Google Discover Products Section Adds Pricing & Discounts Google Discover added products or e-commerce sections about a month ago. But now it seems Google is [...] - Search Engine Roundtable
Boosting search conversions: 5 behavioral strategies to test Are you getting the most out of your traffic? Optimize your website for conversions with these five [...] - Search Engine Land
Google Won't Detail How It Uses User Interaction Signals In Search Danny Sullivan, the Google Search Liaison, said during his brightonSEO keynote address on Friday [...] - Search Engine Roundtable
Google: Expect To See Changes In Search Around Third Party Hosted Content Google's Search Liaison, Danny Sullivan, said that while Google has updated its guidance around [...] - Search Engine Roundtable
Google Adds New Documentation For Mystery Crawler via @sejournal, @martinibuster Google updated their documentation to add information about a mysterious crawler that was generally [...] - Search Engine Journal
SearchBot upgraded with 12 new personas, AI image generation Get free access to this Search Engine Land toolkit that equips you with AI specially designed for [...] - Search Engine Land
Google Pixel Pants - Search Engine Roundtable
Lifting the lid on Google’s black box to find growth by Adthena Proven tactics to uncover the blindspots: Performance Max, CPC inflation and affiliate growth. - Search Engine Land
Daily Search Forum Recap: November 14, 2023 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Scaling multimodal understanding to long videos Posted by Isaac Noble, Software Engineer, Google Research, and Anelia Angelova, Research Scientist, [...] - Google Research
Microsoft Advertising Sending Faster Email Disapproval Notices Microsoft announced that it has updated some of its existing advertising policies and with that [...] - Search Engine Roundtable

November, 13 2023

Google says major changes coming to search rankings Danny Sullivan, Google's Search Liaison, was quoted as saying that major changes are coming [...] - Search Engine Land
Google On Topical Authority: Don’t Worry About It via @sejournal, @martinibuster Google's John Mueller on what to do about Topical Authority - Search Engine Journal
List Of 16 GPT SEO AI Tools Publicly Available Right Now via @sejournal, @martinibuster Check out these 16 AI SEO tools that are created by SEOs and publicly shared right now - Search Engine Journal
Buckle Up: Google To Make Major Search Ranking Changes Danny Sullivan, the Google Search Liaison, spoke at BrightonSEO in San Diego on Friday and while [...] - Search Engine Roundtable
Google Announces New Structured Data For Educational Videos via @sejournal, @MattGSouthern Google introduces structured data markup for educational videos to enhance search and provide users [...] - Search Engine Journal
Google Search Console Adds Learning Video Rich Results Data To Performance Reports Google has added the learning video rich results data to the Google Search Console performance [...] - Search Engine Roundtable
Google adds reports for learning video rich results The reports are within Google Search Console's performance report, where you filter by search [...] - Search Engine Land
Transformer architecture: An SEO’s guide Explore the impact of transformers in natural language processing, what they're capable of and why [...] - Search Engine Land
Conveying keyword insights to non-SEOs: A visual approach Using visuals and aligning with broader marketing concepts can help you communicate SEO’s [...] - Search Engine Land
Pegman Desk Ornament - Search Engine Roundtable
Vlog #248: Dave DiGregorio's Path From Sports Memorabilia To Local SEO Management Dave DiGregorio is the Vice President at Sterling Sky, Inc, and while we spoke a lot about SEO, we [...] - Search Engine Roundtable
New Google Business Profiles Gym Attributes/Amenities Google is rolling out new Google Business Profiles attributes for gyms. You can add these [...] - Search Engine Roundtable
Signs The Google November 2023 Reviews Update Hit This Weekend Google launched its November 2023 Reviews update on Wednesday afternoon, November 8. But we didn't [...] - Search Engine Roundtable

November, 10 2023

Custom GPTs: New Ways To Utilize ChatGPT For SEO & Marketing via @sejournal, @kristileilani Learn how to build a custom GPT, now available to all ChatGPT Plus users, and explore how they can [...] - Search Engine Journal
Top 5 SEO data pitfalls to avoid for accurate analysis and reporting Flawed data assumptions lead to flawed optimization decisions. Learn to critically assess your SEO [...] - Search Engine Land
Why ecommerce brands must showcase authentic E-E-A-T Here's why ecommerce brands need visible experts and how they can start building strong E-E-A-T [...] - Search Engine Land
Google Search Result Thumbs Up/Down Poll: Was This Result Helpful Google is trying out another design for surveying or polling some of its searchers if they find the [...] - Search Engine Roundtable
Google Search Does Not Use Sistrix's A Virus Scanner John Mueller, a Google Search developer advocate, said on X that Google Search does not use a virus [...] - Search Engine Roundtable
Search News Buzz Video Recap: Google Reviews Update, SGE Expansion, Ranking Pillars, Shopping Updates, Bing Reliability Scores & More Google released the November 2023 reviews update on Wednesday afternoon, while the November 2023 [...] - Search Engine Roundtable
Google Search Posts From (X, Instagram, YouTube & More) Google seems to be testing a "posts from" section in the search results. Very much like [...] - Search Engine Roundtable
Daily Search Forum Recap: November 10, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

November, 9 2023

Google Claims Core Web Vitals Saved Over 10,000 Years In Load Times via @sejournal, @MattGSouthern Google claims optimizing Core Web Vitals saves over 10,000 years in load times. However, most sites [...] - Search Engine Journal
Google November 2023 Reviews Update Rolls Out As expected, the Google November 2023 reviews update has started to roll out this week. It started [...] - Search Engine Roundtable
How to navigate SEO in a multi-platform world SEO today requires expertise in so much more than organic search. Explore the shifting role of SEOs [...] - Search Engine Land
How SEO experts improve the web and help search engines SEO professionals can move beyond optimizing just for search engines and adopt a more holistic [...] - Search Engine Land
No, ChatGPT isn’t stealing Google’s search market share Any impact of ChatGPT on Google's search dominance is overblown at this point, as ChatGPT only has [...] - Search Engine Land
Why you shouldn’t measure SEO performance by ROI Learn why ROI may not be the most accurate metric and how to assess the effectiveness of your SEO [...] - Search Engine Land
Google Merchant Center Breaks Up Its Abuse Policy Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads [...] - Search Engine Roundtable
Daily Search Forum Recap: November 9, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Tests Multiple Local Packs In Search Results As You Scroll Google seems to be testing showing multiple local packs in its search results as you scroll down [...] - Search Engine Roundtable

November, 8 2023

Google releases November 2023 reviews update This is the third reviews update of the year and the last reviews update Google will likely confirm. - Search Engine Land
Google page experience report updated in Search Console Plus the good page experience search appearance filter from the Performance report has been removed. - Search Engine Land
Generative AI in Search expands to more than 120 new countries and territories Generative AI in Search, or Search Generative Experience (SGE), is expanding around the world, and [...] - Inside Search
YouTube rolls out ‘For You’ feed to creators’ channels The new feature could help brands boost viewer engagement and facilitate greater content discovery. - Search Engine Land
Google Rolls Out November 2023 Reviews Update via @sejournal, @MattGSouthern Google is rolling out the November 2023 reviews update, which is the last standalone update. Google [...] - Search Engine Journal
Google’s Search Generative Experience (SGE) Expands To 120+ Countries via @sejournal, @MattGSouthern Google's Search Generative Experience (SGE) goes global with 120+ country expansion and new [...] - Search Engine Journal
Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions SGE now in more countries, more languages with more features. - Search Engine Land
Why your PPC strategy needs a full-funnel approach Discover the significance of a full-funnel PPC strategy and streamline your marketing efforts for [...] - Search Engine Land
GA4 path exploration report: 3 ways to uncover website roadblocks Turn your site’s roadblocks into opportunities for improvement. Unlock user experience [...] - Search Engine Land
Google Search Local Panel Tests New Reviews Layout Google is testing a new reviews user experience from the local panel listing in the search results. [...] - Search Engine Roundtable
Parasite SEO Is Not A Term Google Uses Internally There has been a lot of talk about parasite SEO over the past several months in the SEO community. [...] - Search Engine Roundtable
Microsoft Poll: Users Split On Wanting Faster Bing Chat & DALL-E 3.0 Microsoft's Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its [...] - Search Engine Roundtable
The 2023 Content Marketing Report: See how AI is transforming the game by Digital Marketing Depot Get insights into AI, martech, and data-driven content marketing. - Search Engine Land

November, 7 2023

Google Performance Max adds new AI features Advertisers in the U.S. will be able to use the tools to generate text and image assets for [...] - Search Engine Land
How to find holiday shopping deals on Google We’re launching a new page to shop for holiday gift deals from across the web, plus new ways [...] - Inside Adwords
Google’s John Mueller Gives Tips To Improve PageSpeed Insights Scores via @sejournal, @MattGSouthern Google offers tips on improving website speed scores: test elements individually, isolate limiting [...] - Search Engine Journal
New Google Search Feature Is A Shopping Portal via @sejournal, @martinibuster Google adds a shopping portal to search and a new Shopping Insights panel to Chrome Desktop so [...] - Search Engine Journal
Microsoft patent on website and site content reliability scores for Bing Search ranking Having a patent does not mean that Bing is using these techniques in Bing Search - but it is fun to [...] - Search Engine Land
Get creative with generative AI in Performance Max Generative AI is coming to Performance Max. Performance Max will now feature asset generation, [...] - Inside Adwords
Google rolls out new shopping features to boost conversions Brands have several new opportunities to reach potential customers including a deals hub and a gift [...] - Search Engine Land
Offline conversion tracking: 7 best practices and testing strategies Run better-targeted, higher-performing PPC ads using these seven must-dos when tracking offline [...] - Search Engine Land
How to optimize your content for social: Facebook, Slack and X Learn strategies for boosting your content's visibility and reach on social media channels, from [...] - Search Engine Land
Microsoft: Bing Chat Demand Not Going Down Some may feel like all the buzz around Microsoft and Bing Chat is somewhat dwindling but according [...] - Search Engine Roundtable
Daily Search Forum Recap: November 7, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Business Profiles New Activities Section Google has added a new "activities" section to some business types within Google Business [...] - Search Engine Roundtable
The Holiday 100: A gift guide for everyone on your list This year’s Holiday 100 rounds up 100 gift ideas based on trending searches from 2023. - Inside Adwords
Alternating updates for efficient transformers Posted by Xin Wang, Software Engineer, and Nishanth Dikkala, Research Scientist, Google Research [...] - Google Research
New Google Ads Policy Disallows Location Assets For Closed Locations Google has sent out an email to some advertisers using location asserts within Google Ads with [...] - Search Engine Roundtable
Google's 3 Pillars Of Search Ranking Via DOJ Documents The SEO community is buzzing about some recent U.S. Department of Justice documents released that [...] - Search Engine Roundtable

November, 6 2023

Google Business Profile: The new suspension appeal process Learn how to navigate the revamped process with confidence and provide the right documents and [...] - Search Engine Land
Google Search Liaison Gives Rare Glimpse Into Feedback Process via @sejournal, @MattGSouthern A report from Google's Search Liaison suggests the company needs to clarify what [...] - Search Engine Journal
How Danny Sullivan shares SEO issues with Google’s Search team Part of job of the Search Liaison at Google is to share feedback on how to improve search. - Search Engine Land
Google Search Shop Deals Shows Commerce-Like Interface With Products By Category Google Search seems to be widely testing an e-commerce-like interface where it shows products and [...] - Search Engine Roundtable
SEO through the Google SGE lens: What’s changing? Find out where Search Generative Experience stands, its impact on user behavior, and the skills you [...] - Search Engine Land
12 SEO pitfalls to avoid during a website platform migration Learn how to safeguard your website's SEO performance during a platform migration with these tips [...] - Search Engine Land
Google November 2023 Core Update Is Super Volatile & Super Fast The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, [...] - Search Engine Roundtable
Sullivan Shares Internal Documents On How Google Search Listen To SEO Feedback On Friday, Danny Sullivan, Google's Search Liaison, shared some internal documents showing how he [...] - Search Engine Roundtable
Google Search Shopping Side Bar Filter Adds Toggle On/Off Option For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related [...] - Search Engine Roundtable
AdSense for Search To Stop Serving Over Google, Ad Personalization Deprecating Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and [...] - Search Engine Roundtable

November, 3 2023

7 must-see Google Search ranking documents in antitrust trial exhibits Learn Google's three pillars of ranking, the important role of end user data – how people [...] - Search Engine Land
Google Ads Editor version 2.5 rolls out with 16 new features The new features have been designed to simplify the editing process, give advertisers more control [...] - Search Engine Land
Marketing analytics and generative AI: What’s in store for marketers Explore real-world applications of generative AI in marketing analytics with Tableau, Funnel.io and [...] - Search Engine Land
Google launches new Ad Review Centre for AdSense Ad Manager and AdMob The platform features five major changes aimed at improving the user experience for advertisers. - Search Engine Land
Google November 2023 Core Update Rolling Out Only two weeks after the October 2023 core update finished rolling out, we have a new core update [...] - Search Engine Roundtable
New Google Reviews Update Coming Next Week; It Will Be The Last Confirmed Reviews Update Google announced a new reviews update is going to roll out sometime next week and this new update [...] - Search Engine Roundtable
Google's Helpful Content Update Is Sitewide; A Single Character Change Won't Help You As a reminder, the Google helpful content system/update is a sitewide algorithm. It looks at your [...] - Search Engine Roundtable
Daily Search Forum Recap: November 3, 2023 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Ads Editor Version 2.5 Is Now Out Google has released version 2.5 of the Google Ads Editor, this comes 17 weeks since version 2.4 was [...] - Search Engine Roundtable
The secret to work-life harmony in SEO: Setting boundaries Find out how to establish clear boundaries in your SEO work and personal life for a healthier, more [...] - Search Engine Land
How to avoid search marketing burnout Learn the signs of burnout and explore proactive techniques to safeguard your mental health as a [...] - Search Engine Land

November, 2 2023

Google November 2023 core update released The reviews update will be switching to ongoing regular updates, which means Google will not be [...] - Search Engine Land
6 ways to celebrate Native American Heritage Month with Google Here are ways that Google products are honoring Indigenous Peoples this Native American Heritage [...] - Inside Search
Google Rolls Out November 2023 Core Update via @sejournal, @MattGSouthern Google begins rolling out the November 2023 core update, the second major change to its search [...] - Search Engine Journal
Google Reviews Update Coming (And A Major Change) via @sejournal, @martinibuster Google announced an update to the Reviews System is incoming and thereafter will enter a new phase - Search Engine Journal
Google Clarifies How Helpful Content System Works via @sejournal, @martinibuster Google SearchLiaison clarifies information about how the Helpful Content System works - Search Engine Journal
Google Updates Video Structured Data Guidance via @sejournal, @martinibuster Google added new recommendations for the video structured data documentation - Search Engine Journal
Hosting third-party content: What Google says vs. the reality Money-making strategy or SEO pitfall? Learn how to make the most of third-party content [...] - Search Engine Land
Google Business Profiles Adds Small Business Attribute Google added a new business attribute for small businesses to showcase they are small. You can add [...] - Search Engine Roundtable
A Q&A on Google Search updates Google Search regularly updates our search ranking systems to ensure we're showing the most [...] - Google Webmaster Central
Google AdSense unveils major changes to how it pays publishers The platform has said its new approach to paying publishers offers more transparency in the [...] - Search Engine Land
How to optimize your product feeds with ChatGPT and FeedGen Maximize your sales potential with AI-driven product feed strategies. Find out how ChatGPT and [...] - Search Engine Land
5 ways marketers can protect their brands How marketers can improve brand safety and suitability when advertising on YouTube and the Google [...] - Inside Adwords

November, 1 2023

New features to help merchants stand out this holiday season We’re introducing new features for merchants, including a small business attribute and [...] - Inside Adwords
20 most profitable Google queries revealed during antitrust trial iPhone and car insurance related search terms made Google the most revenue, according to a new [...] - Search Engine Land
How Local Businesses Can Rank For Popular Near Me Searches via @sejournal, @kristileilani How can local businesses optimize for popular local search terms? One business did it with a [...] - Search Engine Journal
Critical, cynical Verge article blames SEOs for ruining the internet What kind of publication would spend their time smearing an entire SEO industry for traffic and [...] - Search Engine Land
Ex-Google Search head worried his team was ‘too involved with ads’ Google declared a Code Yellow in 2019 when it looked like the company might not meet quarterly [...] - Search Engine Land
Google’s New ING TLD Domains Available via @sejournal, @martinibuster ING top level domain opens the door to creatively targeting user intent, especially for local [...] - Search Engine Journal
Google Helps Small Businesses Stand Out With New Search Label via @sejournal, @MattGSouthern Google rolls out new search features and tools to help small businesses stand out and reach more [...] - Search Engine Journal
Google Fixes Discover Traffic Bug Caused By October Core Update via @sejournal, @MattGSouthern Google resolves Discover traffic issue stemming from October core search update rollout. - Search Engine Journal
Google adds small business attribute and other information to business profiles and shopping listings Google is also rolling out Product Studio. - Search Engine Land
Google fixed a bug with the October 2023 core update impacting Discover traffic Some sites may see an increase in their Discover traffic starting soon. - Search Engine Land
Google rolls out generative AI tools for product images in the U.S. Advertisers in America can now create and edit product images in an instant using Product Studio. - Search Engine Land
How to create linkable assets with ChatGPT Stop overloading journalists and content creators with studies they don't care about. Create assets [...] - Search Engine Land
How to manage and optimize local listings for SEO Learn tips for driving in-store visits and sales and making your business stand out in local search [...] - Search Engine Land
Google: Stop Thinking What Should I Do For Google When Writing Content Danny Sullivan, the Google Search Liaison, said that you need to stop thinking, "What should I [...] - Search Engine Roundtable
Attend Engage Boston on Nov. 14-15 by Acquia Join Acquia for the first stop of the 2023-2024 Digital Freedom Tour. - Search Engine Land