Archive of May, 2025

May, 30 2025

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
The future of B2B authority building in the AI search era With AI shaping buyer research, content must earn trust at first glance. Explore how to structure, [...] - Search Engine Land
Google On How Googlebot Crawling Has Changed Over The Years Gary Illyes from Google described how search engine crawlers have changed over the years. This [...] - Search Engine Roundtable
Google Lens coming to YouTube Shorts Google said that during the beta period, there won't be any ads. - Search Engine Land
Google: Page Needs To Be Indexed To Be Shown In AI Mode Google has once again confirmed that in order for Google to show your content as a citation or link [...] - Search Engine Roundtable
Daily Search Forum Recap: May 30, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Ads Al Max Replaces Search Max In Google Ads Google seems to be renaming Search Max to AI Max within the Google Ads interface. The new wording [...] - Search Engine Roundtable
Google May Extend The Google Search Box To See More Of The Query Google may extend the Google Search box so you can see more of your longer query. As you know, [...] - Search Engine Roundtable
Google quietly releases guide for AI Max for Search: What advertisers need to know Google’s new AI Max for Search implementation guide details how to enable advanced AI [...] - Search Engine Land
Video: Google Search Ranking Volatility, Web Publishing Dead, AI Mode Search Console Data & AI Mode Scares SEOs This week, we covered more Google Search ranking volatility around May 29th. Google's CEO, Sundar [...] - Search Engine Roundtable
How Google, Meta, and Microsoft Ads are earning – and losing – trust in 2025 Advertisers sound off on Google, Meta, and Microsoft Ads: what they love, what’s frustrating, [...] - Search Engine Land

May, 29 2025

Google Search Ranking Volatility Heats Up May 29th Google Search ranking and results have experienced increased volatility over the past 24 hours or [...] - Search Engine Roundtable
Google: Database Speed Beats Page Count For Crawl Budget via @sejournal, @MattGSouthern Google reveals database speed matters more than page count for crawl budget. Sites under 1M pages [...] - Search Engine Journal
Google’s Gary Illyes Warns AI Agents Will Create ‘Web Congestion’ via @sejournal, @MattGSouthern Google's Gary Illyes suggests that AI-driven bots could overwhelm websites, offering a unique [...] - Search Engine Journal
Google’s Query Fan-Out Patent: Thematic Search via @sejournal, @martinibuster Google's Thematic Search patent describes a system that closely parallels how AI Mode's Query [...] - Search Engine Journal
Google clarifies where ads appear in AI Overviews Google Ads confirmed that ads can appear either above/below or within AI Overviews, but not in both [...] - Search Engine Land
Google Ads To Allow Melatonin Ads Beyond US & Canada Google is updating its Unapproved Substances section of the Healthcare and Medicines policy in June [...] - Search Engine Roundtable
Google Updates When Local Questions & Answers Display For the past several months, we've been seeing signs that the Google Maps and local questions and [...] - Search Engine Roundtable
Bing Tests Related Searches Alternative Texts Microsoft is testing using alternative names and titles for the related searches section within the [...] - Search Engine Roundtable

May, 28 2025

Google’s CEO Says AI Overviews Website Referrals Are Increasing via @sejournal, @martinibuster Google CEO Sundar Pichai fails to read the room, insisting that “no one sends traffic to the [...] - Search Engine Journal
Daily Search Forum Recap: May 28, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Is SEO Still Relevant In The AI Era? New Research Says Yes via @sejournal, @MattGSouthern New study of 25,000 searches shows that top Google rankings still matter for ChatGPT, Perplexity, [...] - Search Engine Journal
Google Promoted Pins come to Maps for Demand Gen campaigns You can now use Promoted Pins in Demand Gen campaigns to boost visibility on Maps and drive more [...] - Search Engine Land
Poll: Most SEOs Are Scared About Google AI Mode With Google rolling out AI Mode in the US and calling it the future of Google Search, many SEOs are [...] - Search Engine Roundtable
Eric Enge on winning SEO, E-E-A-T, and adapting to AI SEO is evolving, not ending. SMX Advanced speaker Eric Enge shares how to adapt to AI, traffic [...] - Search Engine Land
Google AI Overviews Tests Query Expansion Tabs Google needs even more queries, the 10% growth isn't enough, so Google AI Overviews is testing [...] - Search Engine Roundtable
Google Search Console Tests New Crawl Stats UI Google is testing a new design for the crawl stats section in Google Search Console. Instead of the [...] - Search Engine Roundtable
Google Moving Notifications To Merchant Center Next June 25 Google announced it will be removing the notifications and email archive section from Google [...] - Search Engine Roundtable

May, 27 2025

Google’s Sergey Brin Says AI Can Synthesize Top 1,000 Search Results via @sejournal, @martinibuster The Google co-founder explains that search is shifting from link retrieval to AI-powered synthesis [...] - Search Engine Journal
How to improve PPC campaign performance: A checklist Get your PPC campaigns peak-season ready with this 12-step checklist covering tracking, bidding, [...] - Search Engine Land
Google Technical SEO & Programmatic SEO Are Different Google's John Mueller does not want you to lump programmatic SEO with technical SEO. He said they [...] - Search Engine Roundtable
Google shifts Enhanced Conversions configuration to a new GTM tag Google has moved Enhanced Conversions configuration to a new tag in GTM, prompting advertisers to [...] - Search Engine Land
Inside the AI-powered retrieval stack – and how to win in it The page is dead. Long live the stack. Here's how vector databases, embeddings, and Reciprocal Rank [...] - Search Engine Land
Google AI Overviews With Image Carousel Google AI Overviews can now show an image carousel that you can swipe through to go to images. I am [...] - Search Engine Roundtable
5 practical SEO experiments with AI as a co-pilot What if AI could assist in your SEO experiments? See how generative AI can act as a co-pilot to [...] - Search Engine Land
Bing Tests Sticky Footer With Related Searches Microsoft is testing a sticky footer in the Bing Search results that show related searches. So the [...] - Search Engine Roundtable
Google Tests AI Overviews Follow Up In AI Mode vs Dive Deeper in AI Mode Google is testing replacing the "Dive deeper in AI Mode" button with "Follow up in [...] - Search Engine Roundtable
Bing Travel Stories Bing added a new section to its search results named "travel stories." You can see them [...] - Search Engine Roundtable
Sundar Pichai defends Google’s AI search future Pichai says AI is growing queries and Google is sending more traffic. But critics accuse Google of [...] - Search Engine Land
Daily Search Forum Recap: May 27, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

May, 26 2025

Google Search Console to show AI Mode performance but you won’t be able to break it out The data is not yet live in the Performance reports, it is coming and like AI Overviews, you won't [...] - Search Engine Land
Google Ads Lowers Customer Lists To 100 Visitors For Targeting On Search Campaigns Google Ads, sometime after June 2024 and November 2024, updated the size of your data segment [...] - Search Engine Roundtable
Google Ads Help Doc On Ads In AI Overviews & Experiences Google has released a new help document named About Ads and AI Overviews, plus, they added a new [...] - Search Engine Roundtable
SEO Complaints About Google's Live Broadcasting & Indexing API I am seeing a number of complaints from the SEO industry in India and those regions around Google [...] - Search Engine Roundtable
Google: Stop Using Indexing API For Unsupported Content Google's John Mueller once again told SEOs to stop using the Google Indexing API for unsupported [...] - Search Engine Roundtable
Google Shopping Tests New Menu Under Search Bar With Super G Logo Google is testing a new menu, tab bar, under the search bar within Google Shopping. This new bar [...] - Search Engine Roundtable
Daily Search Forum Recap: May 26, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

May, 23 2025

There are more than 4 types of search intent Explore user motivations, intent categories, and tactics to create SEO content that resonates and [...] - Search Engine Land
The future of SEO as the future Google Search rolls out With AI Overviews, AI Mode and Gemini becomes Google's future - where does that leave SEO - is SEO [...] - Search Engine Land
Google AI Mode Reporting Coming To Search Console Google has confirmed that AI Mode reporting will be coming to Google Search Console. It is [...] - Search Engine Roundtable
Daily Search Forum Recap: May 23, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Spike In Google Business Profiles Name Changes? I am seeing some complaints within the local SEO community about a surge or spike in name changes [...] - Search Engine Roundtable
Google AdSense Anchor Ad Positions Setting Google has added a setting for AdSense publishers to pick the positions of their anchor ads. They [...] - Search Engine Roundtable
Google AdSense Ad Intents New Display Ads Option Google has added a new display ads option for ad intents. The new option lets you pick between [...] - Search Engine Roundtable
Google I/O, Marketing Live, AI Mode, AI Overviews, AI Ads, Search Volatility & More This week was a huge week for search; between Google I/O and Google Marketing Live - it was just a [...] - Search Engine Roundtable

May, 22 2025

Google Ads best practices: The good, the bad and the balancing act Challenging Google Ads' best practices is a tough but necessary path to achieve PPC excellence. [...] - Search Engine Land
Google Ads Come To AI Mode & AI Overviews Desktop Google is now pushing search ads on AI Mode and the desktop version of AI Overviews. Google's [...] - Search Engine Roundtable
Understanding and resolving ‘Discovered – currently not indexed’ Learn potential reasons why you're seeing this status in Google Search Console, plus ways to [...] - Search Engine Land
Google Claims AI Search Delivers ‘Quality Clicks’ Despite Traffic Loss via @sejournal, @MattGSouthern Google claims AI search delivers "more qualified clicks" despite traffic losses. Are [...] - Search Engine Journal
Google AI Mode traffic is untrackable Google’s AI Mode hides referrer data, making traffic invisible in Google Search Console and [...] - Search Engine Land
New Google Ads Smart Bidding Exploration: Bidding Update Google announced a new bidding update to Google Ads named Smart Bidding Exploration. Google said [...] - Search Engine Roundtable
LLMs, AI Overviews may be quietly driving homepage traffic: Report Sitewide clicks are down, but clicks to homepages are up 10.7%. Your homepages may become even more [...] - Search Engine Land
New Google Docs On Using AI Generative Content & AI Search Features Google has published two new help documents on the topic of AI; one on guidance on using generative [...] - Search Engine Roundtable
How well do you know our I/O 2025 announcements? Take this quiz about Google I/O 2025 to see how well you know what we announced this year at I/O. - Inside Search
Google Ads New AI Tools & Agentic Capabilities Google announced a number of AI-related features to help advertisers create and manage their ads [...] - Search Engine Roundtable
Daily Search Forum Recap: May 22, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
What is technical SEO? The definitive guide Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, [...] - Search Engine Land

May, 21 2025

Google AI Mode Live In US: Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, [...] - Search Engine Roundtable
Top ways to ensure your content performs well in Google's AI experiences on Search As a site owner, publisher or creator, you may be wondering how to best succeed in our AI search [...] - Google Webmaster Central
30-Year SEO Pro Shows How To Adapt To Google’s Zero-Click Search via @sejournal, @martinibuster Google's AIO is wiping out mid-funnel user behavior data. Here are effective responses to [...] - Search Engine Journal
100 things we announced at I/O Learn more about the biggest announcements and launches from Google’s 2025 I/O developer [...] - Inside Search
More opportunities for your business on Google Search AI in Search is unlocking new ways for people to ask whatever’s on their mind and new brand [...] - Inside Adwords
Google Business Profiles Bug Hides Right Knowledge Panel For the past few weeks or so, Google has a bug where the right side knowledge panel goes missing [...] - Search Engine Roundtable
How to use Google Gemini for better SEO Gemini goes beyond content creation. Here’s how to use Google’s AI to power on-page [...] - Search Engine Land
Expand your universe of conversions with Smart Bidding Exploration. When marketers react to past performance and short-term goals, they can miss opportunities.For [...] - Inside Adwords
The modern SEO: Researcher, strategist and project manager The SEO of 2025 wears many hats: strategist, researcher, collaborator. This is the new SEO mandate [...] - Search Engine Land
Daily Search Forum Recap: May 21, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Get more from your ads with the latest AI measurement tools. Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad [...] - Inside Adwords

May, 20 2025

Google I/O 2025: From research to reality At our annual developer conference, we announced how we’re making AI even more helpful with [...] - Inside Search
I/O 2025 We’re doing cutting-edge research to build the most helpful AI that’s more intelligent, [...] - Inside Search
Shop with AI Mode, use AI to buy and try clothes on yourself virtually Learn more about Google’s new shopping features in AI Mode as well as a new virtual try-on [...] - Inside Adwords
AI in Search: Going beyond information to intelligence Today at I/O, we showed how we’re enhancing Search with our latest Gemini models via AI Mode. - Inside Search
Here’s how to use Google’s new “try it on” feature. Found the perfect outfit but you’re not quite sure how it'll look on you? Google now lets you [...] - Inside Adwords
Use IndexNow For AI Search And Shopping SEO via @sejournal, @martinibuster IndexNow, paired with structured data, is an ideal way for online stores to get product data into [...] - Search Engine Journal
Top 10 PPC tools you should be using in 2025 Boost your PPC performance with these 10 tools for streamlining workflows, automating tasks, and [...] - Search Engine Land
Google Ads costs rise again, but conversions improve: Report Search advertising costs climbed 13% year-over-year, but better conversion rates (+7%) are helping [...] - Search Engine Land
IndexNow Works With Product Schema; Shopify & Soon Amazon Microsoft Bing announced some interesting updates for IndexNow including how it works now with [...] - Search Engine Roundtable
Google launches AI Mode to all U.S. searchers with new features Deep Search, complex analysis, data visualization and more features roll out in Google AI Mode, [...] - Search Engine Land
Learn in newer, deeper ways with Gemini Read about Google’s learning news from I/O 2025, including that we’re infusing LearnLM [...] - Inside Search
Google Search Tests Link Icon Box With Anchor Feature Google is testing a new link feature in the search results, it is in the form of a link box, in the [...] - Search Engine Roundtable
Microsoft Partners With Creators To Promote Copilot Search in Bing Microsoft's Jordi Ribas announced they are partnering with creators to showcase how they use [...] - Search Engine Roundtable
Daily Search Forum Recap: May 20, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Tests Removing Site Names From Search Results Google is testing removing the site names from the search result snippets and just showing the [...] - Search Engine Roundtable

May, 19 2025

Link building in 2025: 12 ways to win or fail Navigate the dos and don'ts of link building today. Maximize your website's potential with [...] - Search Engine Land
Google Sitemap Error For Some International 5 Character Subdomains Google has a weird and somewhat limited and rare issue with sitemap files within Google Search [...] - Search Engine Roundtable
IndexNow helps with faster indexing of product updates and shopping ads Plus, Amazon and Shopify both now support IndexNow. - Search Engine Land
Google Merchant Center Now Recommends Product's Brand Name In Title Google has updated its title structured data help document for Google Merchant Center to now [...] - Search Engine Roundtable
IndexNow Enables Faster and More Reliable Updates for Shopping and Ads In a world shaped by AI-powered search and shopping, real-time updates aren’t optional, [...] - Bing Webmaster
IndexNow Drives Smarter and Faster Content Discovery With adoption from Amazon, Shopify, and Milestone, IndexNow is emerging as a critical protocol for [...] - Bing Webmaster
Google Begins Rolling Out Discover On Desktop Since the weekend, Google has started to roll out Google Discover on desktop in many countries and [...] - Search Engine Roundtable
Google Ads Spending Bug With New Customer Acquisition Since May 15 Google has a bug with Google Ads where for campaigns running on New Customer Acquisition they are [...] - Search Engine Roundtable
Google Search Begins Migrating Off Country Specific ccTLDs A month ago, Google said it would soon redirect its ccTLD, country specific domains, for Google [...] - Search Engine Roundtable
Google Speeds Up AI Mode Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through [...] - Search Engine Roundtable

May, 18 2025

Google Search Ranking Update Volatility May 16th As I mentioned in my Friday video, there seems to be a lot of Google search ranking volatility that [...] - Search Engine Roundtable

May, 16 2025

12 skills every SEO specialist must master by 2026 SEO in 2026 won’t be just about tactics. It’ll demand strategy, tech fluency, and human [...] - Search Engine Land
The decline of ecommerce search ads: Are shopping campaigns to blame? Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce [...] - Search Engine Land
Google's Pichai: Search Ads With AI Overviews Earn Same As Ads Without Google's CEO, Sundar Pichai, said that search ads with AI Overviews are at a baseline, at the same [...] - Search Engine Roundtable
Bing Shopping Tests Shading Site Names Microsoft is testing shading the site names, the brand names, of retailers in the Bing Shopping [...] - Search Engine Roundtable
Google AI Max for Search campaigns: New insights from Ginny Marvin Google's Ginny Marvin talks AI Max: keywordless targeting, geographic controls, and better [...] - Search Engine Land
Temu pulled its ads – here’s what happened next Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, [...] - Search Engine Land
Google Search AI Shuffle Button Google is testing a "Shuffle" button in some of its AI generated answers within the [...] - Search Engine Roundtable
How AI shapes Google’s Search Ads rankings revealed in trial exhibit Learn how AI is integrated into Google’s Search Ads system, such as how ad relevance, [...] - Search Engine Land
Google Working To Make It Easier To Share AI Overviews & AI Mode Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to [...] - Search Engine Roundtable
Search News Buzz Video Recap: Google Rethinking Search, Replacing Reddit, Search Console Annotations & So Much More This week, we covered, you guessed it, more Google search ranking volatility. Google also said they [...] - Search Engine Roundtable
Why PR is becoming more essential for AI search visibility In the AI search era, visibility starts with reputation. See why PR is now a core tactic for [...] - Search Engine Land
Apple Maps Adds Insights, Ratings & Reviews From More Sources Apple announced this week that it partnered with MICHELIN Guide; The Infatuation and Golf Digest to [...] - Search Engine Roundtable

May, 15 2025

How Referral Traffic Undermines Long-Term Brand Growth via @sejournal, @martinibuster Why relying on referral traffic may create an SEO weakness that can undermine long-term growth. - Search Engine Journal
Google Performance Max: Everything you need to know Learn what sets Performance Max apart from other Google Ads campaigns, and how it can drive [...] - Search Engine Land
HTTP Status Codes Google Cares About (And Those It Ignores) via @sejournal, @MattGSouthern Google's Search Relations team shares which HTTP status codes matter most for SEO. Learn how [...] - Search Engine Journal
Google Ads Device Targeting Controls For Performance Max Campaigns Google is rolling out device targeting controls and features within Google Ads Performance Max [...] - Search Engine Roundtable
How to measure SEO success when AI is changing search Clicks are down, impressions are up – and your dashboard can’t explain why. Learn which [...] - Search Engine Land
New Google AI Overviews data: Search clicks fell 30% in last year Google search impressions are up, but fewer users are clicking through to websites, according to [...] - Search Engine Land
Google rolls out ‘Ads funded by’ labels in search results The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment [...] - Search Engine Land
Googler’s Deposition Offers View Of Google’s Ranking Systems via @sejournal, @martinibuster Google engineer's testimony gives an overview of how quality scoring works and reveals a hidden [...] - Search Engine Journal
Google Doc: Link Position & Click Bias Ranking Bias Adjustment The details from the DOJ and Google monopoly case hearing exhibits just keep on flowing and with [...] - Search Engine Roundtable
Google Search Testing New Sub/Second Menu Google is testing a new sub or secondary menu under the search bar in Google Search. This [...] - Search Engine Roundtable
Google Rethinking Search Stack From Ground Up With LLMs Another Google court document from the DOJ trial showed that Google said it is currently rethinking [...] - Search Engine Roundtable

May, 14 2025

Why Google reviews will power up your local SEO in 2025 Photo-rich, specific reviews help your business rank higher in local search. Here's how to build a [...] - Search Engine Land
Google Clarifies: AI Overview Links Share Single Position In Search Console via @sejournal, @MattGSouthern Google clarifies that links in AI Overviews all share a single position in Search Console reports. - Search Engine Journal
Google Internal Emails On Google Marketing Live 2024 (Last Year) Remember the Power Pair from Google Marketing Live 2024? Well, that and several other items of [...] - Search Engine Roundtable
Shocking 56% CTR drop: AI Overviews gut Mail Online’s search traffic Mail Online's Carly Steven warns that the impact of Google AI Overviews on traffic is dramatic, and [...] - Search Engine Land
Google Business Profiles What's Happening Feature Google is rolling out a new feature for Google Business Profiles named What's Happening. This [...] - Search Engine Roundtable
Google Tests New Pagination Bar On Mobile Google is also testing a new pagination bar with page numbers and previous and next icons, instead [...] - Search Engine Roundtable

May, 13 2025

Google Updated Its Super G Logo In The iOS App Google has updated its Google iOS app and with that, the most noticeable change was it updated the [...] - Search Engine Roundtable
Google Business Profiles launches “What’s Happening” Google said this feature "puts your timely updates, like "Today's Special" or [...] - Search Engine Land
18 Year Google Search Engineer Rants On DOJ's Anti-Trust Case Ryan Moulton, a Google Search engineer who worked on Google's search rankings algorithms for over [...] - Search Engine Roundtable
Google Ads Performance Max image optimization now rolling out Google’s AI now auto-optimizes images in PMax campaigns, including pulling visuals from [...] - Search Engine Land
Value-based bidding: Why it’s key to boosting your Google Ads Here’s how these two bid strategies can optimize your Google Ads campaigns for the most [...] - Search Engine Land
Google: Stop Using Different URLs For Same Image Google made what I would consider a logical clarification to its image SEO best practices help [...] - Search Engine Roundtable
Google Search Ranking Volatility Spiked Thursday - May 12 & 13 Google Search may be pushing out another search ranking update of sorts, I am seeing more signs of [...] - Search Engine Roundtable
Google: Hreflang Doesn't Guarantee Indexing Google's John Mueller explained that just because you use hreflang tags on your pages, it doesn't [...] - Search Engine Roundtable

May, 12 2025

Google Tests Recipes With Interactive AI Overviews Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also [...] - Search Engine Roundtable
Google Updates Image SEO Best Practices: Use Consistent URLs via @sejournal, @MattGSouthern Google's updated image SEO best practices recommend using consistent URLs for images across your [...] - Search Engine Journal
Google Search Discussions Beta May One Day Replace Reddit Results Google has a new beta feature to encourage searchers to add comments and have discussions around a [...] - Search Engine Roundtable
16 reasons why your page isn’t ranking on Google Struggling to rank on Google? Dive into 16 possible reasons why your page isn't making the cut and [...] - Search Engine Land
LLM traffic not as engaged as organic traffic: Study The new data challenges claims made by Google and Microsoft Bing that AI-driven clicks are higher [...] - Search Engine Land
AI Max: Google’s new AI ad tool, explained A new Q&A sheds light on how AI Max works, offering advertisers clarity on automation, keyword [...] - Search Engine Land
Google Reminds That Hreflang Tags Are Hints, Not Directives via @sejournal, @MattGSouthern Google's John Mueller explains that Hreflang tags act as suggestions, not directives. Learn how [...] - Search Engine Journal
Is The SEO Job Market Undergoing A Major Shift? via @sejournal, @martinibuster Experienced SEOs report trouble getting hired. Is AI screening to blame? - Search Engine Journal
How to get cited by AI: SEO insights from 8,000 AI citations From ChatGPT to Gemini, here's what each AI model trusts – and how strategic content earns [...] - Search Engine Land
Google Search traffic decline is inevitable, execs say Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini [...] - Search Engine Land
Daily Search Forum Recap: May 12, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Tests AI Overviews In Turkey, Sweden, Netherlands & More Prior To I/O Google seems to be on the verge of rolling out AI Overviews in within Google Search in more [...] - Search Engine Roundtable
Google updates image SEO best practices to say use the same image URL for same image across your pages Some sites may use a different image file name URL for an image they use on multiple pages, Google [...] - Search Engine Land
Google Tests AI Mode Button On Google Search Box Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google [...] - Search Engine Roundtable
SEO in an AI-powered world: What changed in just a year What does SEO look like when AI tools become the first stop, not the last resort? A look at [...] - Search Engine Land

May, 9 2025

Set your content playbook on fire: Why the old SEO game is over Search is changing fast. Zero-click answers, AI content, and solved queries threaten your strategy. [...] - Search Engine Land
Search News Buzz Video Recap: Google Volatility, D.C. Creator Summit, Apple Safari Google Searches Drop & Google Ads AI Max It's been calm for the past two weeks but we are seeing Google ranking volatility hit on May 8th. [...] - Search Engine Roundtable
Google Search Stops 20X More Scammy Pages With Better AI Google said it is now able to catch "20-times the number of scammy pages," that it did in [...] - Search Engine Roundtable
Google Ads AI Max: Automation with a side of anxiety Google’s new AI Max for Search sparks mixed reactions from advertisers, blending automation [...] - Search Engine Land
Bing Search Tests Next/Prev Pagination Microsoft is testing a new pagination bar for its Bing Search results. Instead of the left arrow, [...] - Search Engine Roundtable
Daily Search Forum Recap: May 9, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads With Number Of Followers Google is showing the number of followers for a Facebook profile in the Google Ads, the search ads. [...] - Search Engine Roundtable
Google AdSense Auto Optimize Adds Site Level Controls Google AdSense announced that the Auto optimize feature is now configurable at the site level. [...] - Search Engine Roundtable

May, 8 2025

How we’re using AI to combat the latest scams Chrome and Android are releasing new AI-powered features to help combat online scams. - Inside Search
Google Disputes News That Search Engine Use Is Falling via @sejournal, @martinibuster Google pushed back against news reports of shrinking Search demand, pointing to "overall" [...] - Search Engine Journal
Google Search Ranking Volatility Spiked Friday - May 8th It has been a couple of weeks since we last reported on a Google search ranking update, I bet a ton [...] - Search Engine Roundtable
How Google Protects Searchers From Scams: Updates Announced via @sejournal, @MattGSouthern Google’s AI-powered security now blocks 20x more scams in search results, Chrome, and Android. - Search Engine Journal
Google Tests Read Reviews Button & Appointment Tags On Local Listings Google is testing new buttons and tags on its local listings and local ads. These include a new [...] - Search Engine Roundtable
Apple Says Google Searches Down On Safari & Google Says Searches Are Up Yesterday, Apple's Eddy Cue said searches on Google via Safari were down last month for the first [...] - Search Engine Roundtable
Strategic PPC moves to offset traffic loss from zero-click search As zero-click search becomes the norm, organic traffic is eroding. Here's how paid media can bridge [...] - Search Engine Land
Google Analytics Real Time Reporting Lagging Again Google Analytics real time reporting seems to be lagging again this morning. I woke up to a ton of [...] - Search Engine Roundtable
Google says it is 20 times better at catching scams in Google Search And is able to block more than 80% of fake phone number scams within Google Search. - Search Engine Land
Google Business Profiles Show Business Address Toggle Broken Google Business Profiles has another bug, this time with the toggle to hide or show the business [...] - Search Engine Roundtable

May, 7 2025

Cloudflare CEO: AI is killing the business model of the web Google's value exchange with content creators has collapsed – and the web's business model is [...] - Search Engine Land
Google Held Another Google Creator Summit - This Time In D.C. Google held another Google Creator Summit where they invited 7 creators on a fully paid expense [...] - Search Engine Roundtable
Is Google really getting worse? (Actually, it’s complicated) Explore why Google search may feel worse, why it isn’t necessarily worse, and how shifting [...] - Search Engine Land
What to do when AI Overviews take the spotlight in search When Google answers first, how do you stay visible? Explore actionable SEO tactics for AI Overviews [...] - Search Engine Land
Apple May Add AI Search Engines to Safari As Google Use Drops via @sejournal, @MattGSouthern Apple is exploring AI search engines like ChatGPT for Safari, signaling a shift from Google’s [...] - Search Engine Journal
Google searches in Apple’s Safari fall for first time in 22 years Google’s grip on search is showing cracks — and Apple’s already planning for what [...] - Search Engine Land
Local SEO audit guide: How to improve local rankings Run a successful local SEO audit with this step-by-step guide. Uncover issues, optimize your local [...] - Search Engine Land
Google Ads New AI Max For Search Campaigns Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for [...] - Search Engine Roundtable
Google Search Results Page With Large Sponsored Results Ad Grouping Google is testing showing a large "Sponsored results" header in the search results that [...] - Search Engine Roundtable
Google Search Tests Moving About Results Count Within Tools Menu Google is testing moving the about results text, where it shows the count of results, to within the [...] - Search Engine Roundtable
New Google Merchant Center Event Promotion Google has a "new feature," as it labeled it, within Google Merchant Center, for event [...] - Search Engine Roundtable
Daily Search Forum Recap: May 7, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Tests Sitelinks Carousels With Images Google is testing showing images within the sitelinks carousel in Google Ads and sponsored results. [...] - Search Engine Roundtable

May, 6 2025

Why creator-led content marketing is the new standard in search From TikTok to Google SERPs, creator-led content is now a key pillar of search. Learn to build [...] - Search Engine Land
10 ways to leverage generative AI for advanced SEO Explore 10 advanced AI strategies for technical SEO, content, and UX – from LangChain agents [...] - Search Engine Land
Unlock next-level performance with AI Max for Search campaigns Introducing AI Max for Search campaigns, bringing the latest and best of Google AI to help you [...] - Inside Adwords
Brazilian Publishers Not Happy With Google & Discover For the past week or so, news publishers from Brazil have not been happy with Google. It seems that [...] - Search Engine Roundtable
Use AI to understand complex text online with Simplify, now on the Google app for iOS. When you're trying to learn about something new on the web, you might come across content that uses [...] - Inside Search
The latest AI news we announced in April Here are Google’s latest AI updates from April 2025 - Inside Search
Google Ads announces AI Max for Search campaigns beta Google’s AI Max feature gives you a faster way to expand on queries and dynamically create [...] - Search Engine Land
Google Popular Products With Video & Content Reviews (Some 55 Years Old) We've seen variations of Google's popular products section in the search results show both article [...] - Search Engine Roundtable
Daily Search Forum Recap: May 6, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Tests New Ad Group Interface For Search Campaigns Google is testing a new ad groups interface for the Google Ads Search campaigns console. This [...] - Search Engine Roundtable
Google Business Profiles Information Edit Rejection Notice Google is now sending emails to business owners when a Google Business Profile information edit was [...] - Search Engine Roundtable
What LLMs link to and why it matters for your brand Only 9% of links in LLM results point to branded domains. Explore the data, learn what this means [...] - Search Engine Land
Google Site Commands Display AI Overviews Here is a weird one - doing a site command and Google presenting an AI Overview summary of the [...] - Search Engine Roundtable

May, 5 2025

Google’s Walled Garden: Users Make 10 Clicks Before Leaving via @sejournal, @MattGSouthern A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends [...] - Search Engine Journal
Google’s Updated Raters Guidelines Target Fake EEAT Content via @sejournal, @martinibuster Google has expanded its Quality Rater Guidelines to help identify more deceptive SEO tactics and [...] - Search Engine Journal
7 SEO tests to help improve traffic, engagement, and conversions Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and [...] - Search Engine Land
Google Tag Gateway For Advertisers & More Google announced a number of new tag, analytics and data strategies on Friday including a new [...] - Search Engine Roundtable
Google Shares Insight About Time-Based Search Operators via @sejournal, @martinibuster Google’s “before:” and “after:” operators let you filter by date, but [...] - Search Engine Journal
Google Tests Replacing Map Local Pack With AI Overviews Google may be testing replacing local pack at the top of the Google Search results for "near [...] - Search Engine Roundtable
Google Shopping Ads Tests Label For Lowest In 30 Days Google is testing a new label or green text on its shopping ads to tell you when the price of that [...] - Search Engine Roundtable
Google's AI Crawler For Gemini, Google-Extended, Does Render JavaScript Google's AI crawler, Google-Extended, the crawler it uses for Gemini and other related AI services, [...] - Search Engine Roundtable
Google AdSense To Not Allow You To Block Video Games Ads Google AdSense will remove the ability to block the video games category of ads. So if you [...] - Search Engine Roundtable

May, 2 2025

Reddit Q1 Report: What It Means For Digital Marketing And SEO via @sejournal, @martinibuster Reddit expanded its global reach in Q1 2025, with logged-in and logged-out user activity growing [...] - Search Engine Journal
Four new ways we’re helping marketers improve data strategies and app measurement. Complex consumer journeys and industry changes impact how marketers measure performance. To help [...] - Inside Adwords
Google Ads To Display Payment Profile Name Of Advertiser In My Ad Center Google Ads is updating its Ads Transparency policy to specify that it will display the payment [...] - Search Engine Roundtable
Want to beat AI Overviews? Produce unmistakably human content Identify content topics where readers want to hear from people – and leave no doubt that [...] - Search Engine Land
What's Changing With Google Ads: Interview Ginny Marvin Navah Hopkins sat down with the Google Ads Liaison, Ginny Marvin, and spoke about the topic of what [...] - Search Engine Roundtable
Server-Side vs. Client-Side Rendering: What Google Recommends via @sejournal, @MattGSouthern Google's Martin Splitt shares key JavaScript rendering insights. He discusses AI crawlers, SSR vs. [...] - Search Engine Journal
App deep links: connecting your website and app Since 2013, Search has recognized the importance of app deep links in a mobile-centric world . [...] - Google Webmaster Central
Bing Tests Half Underline For Search Bar Microsoft is not only testing removing the name "Microsoft Bing" from its search bar and [...] - Search Engine Roundtable
Google launches first-party data setup, iOS app conversion tracking tools Google's new tools strengthen first-party data, improve iOS app measurement, and future-proof [...] - Search Engine Land
Search News Buzz Video Recap: Google Search Ranking Volatility, Wild AI Mode, Google Ads Commercial Queries & Channel Reporting & ChatGPT Shopping Search This week we covered the ongoing Google Search ranking volatility. I posted the big Google [...] - Search Engine Roundtable

May, 1 2025

New ways to interact with information in AI Mode Anyone in the U.S. can now get immediate access to AI Mode in Labs. - Inside Search
Reimagining EEAT To Drive Higher Sales And Search Visibility via @sejournal, @martinibuster You can't add EEAT to a site, but you can create the conditions that lead to the signals Google [...] - Search Engine Journal
33% of Google Users Stuck with Bing After a Two-Week Trial: Study via @sejournal, @MattGSouthern Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s [...] - Search Engine Journal
Google Expands AIO Coverage In Select via @sejournal, @martinibuster Search visibility is shifting as AI Overviews replace organic listings across a growing number of [...] - Search Engine Journal
Apple Intelligence To Add Google Gemini & Other AI Google has confirmed that Apple will be adding its Gemini AI service to Apple Intelligence by the [...] - Search Engine Roundtable
Google Is Launching Search Central Deep Dive Events via @sejournal, @martinibuster Google announced a new series of multi-day events called Deep Dive for in-depth coverage of the [...] - Search Engine Journal
Google AdSense To Show Ads In AI Chatbots Google AdSense has been testing serving and displaying ads within AI Chatbots. Bloomberg reported [...] - Search Engine Roundtable
May 2025 Google Webmaster Report Here is our monthly Google Webmaster Report - the May 2025 edition - where I summarize the past 30 [...] - Search Engine Roundtable
Google Al Mode being tested outside of labs, drops waitlist, adds product and place cards & history panel Google is getting serious with AI Mode by adding new features but also testing it in the wild. - Search Engine Land
Google adds to its transparency rules for who is paying for ads Google is expanding ad transparency by revealing who’s funding ads — making it crucial [...] - Search Engine Land
AI Overviews data: Google visits are up but engagement is falling Google's AI Overviews appear to be changing how users interact with Google – but not how they [...] - Search Engine Land