Archive of November, 2025

November, 14 2025

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
Google rolls out total campaign budgets for PMax beyond the U.S. Google is rolling out total campaign budgets to PMax globally, giving advertisers tighter, [...] - Search Engine Land
Google Shopping With AI Mode Comparisons, Call Store, Track Price & Agentic Checkout Google announced a bunch of AI-based search features for Google Shopping, AI Mode and Gemini for [...] - Search Engine Roundtable
Google Ads Advertiser Suspension Improvements: Faster & More Accurate Google said it has made significant improvements to the Google Ads advertiser suspensions. Google [...] - Search Engine Roundtable
Why ‘it’s just SEO’ misses the mark in the era of AI SEO Use AI-SEO tactics that help you surface in AI answers – structure facts, earn citations, and [...] - Search Engine Land

November, 13 2025

Let AI do the hard parts of your holiday shopping Learn more about new AI Google Shopping tools, including agentic checkout. - Inside Adwords
Google Reminds Websites To Use One Review Target via @sejournal, @MattGSouthern Google updated its review snippet documentation to clarify that each review or rating in structured [...] - Search Engine Journal
Overcoming Skepticism In Brand Mention And Link Building Campaigns via @sejournal, @martinibuster Two ways to significantly boost the success of brand mention and link building campaigns - Search Engine Journal
How to boost your AI search visibility: 5 key factors by Ignite Visibility Learn how to make your content visible, credible, and competitive in AI-driven search results. [...] - Search Engine Land
Generative AI and defamation: What the new reputation threats look like AI chatbots are changing how defamation spreads. Safeguarding credibility now means watching what [...] - Search Engine Land
The Quid Pro No Method Of Link Building via @sejournal, @martinibuster When a publisher demands money for a link, Quid Pro No helps you turn the solicitation into a [...] - Search Engine Journal
Lazy Link Building Building Strategies That Work via @sejournal, @martinibuster How to build high quality links with very little effort. You might as well try them. - Search Engine Journal
Google Adds AI Shopping Tools Across Search, Gemini via @sejournal, @MattGSouthern Google is rolling out AI shopping updates across Search and Gemini, including conversational [...] - Search Engine Journal
Google Defends Parasite SEO Crackdown As EU Opens Investigation via @sejournal, @MattGSouthern Google responds to EU investigation into its site reputation abuse policy, defending enforcement [...] - Search Engine Journal
Data Shows How AI Overviews Is Ranking Shopping Keywords via @sejournal, @martinibuster BrightEdge predicts that AI Overviews will play an important role for shopping in November through [...] - Search Engine Journal
We’ve significantly improved the accuracy of advertiser account suspensions. Every day, Google Ads harnesses the power of Gemini to block bad actors and protect people online. [...] - Inside Adwords
Google Clarifies Reviews Schema On Nesting In Reviews & Aggregate Ratings Google has updated the review snippet documentation to explain that site owners should avoid using [...] - Search Engine Roundtable
Google Ads boosts accuracy in advertiser account suspensions Google Ads, powered by Gemini AI, has cut incorrect advertiser suspensions by over 80% and now [...] - Search Engine Land
Google releases AI shopping updates for the holidays Google's holiday AI updates include new AI Mode responses, Gemini shopping, agentic calling, and [...] - Search Engine Land
Google Ads Tests Importing X Ads & Other Social Campaigns Google has confirmed it is testing a feature to import campaigns and assets from X and other social [...] - Search Engine Roundtable
Google Ads Unacceptable Phone Number Policy Update Worries Advertisers Google will be updating its Unacceptable phone number policy on December 10, 2025 and that update [...] - Search Engine Roundtable

November, 12 2025

Google Launches Structured Data For Merchant Shipping Policies via @sejournal, @MattGSouthern Google Search supports sitewide shipping policy markup, letting you surface delivery costs and [...] - Search Engine Journal
Google's AI advisors: agentic tools to drive impact and insights An overview of Ads Advisor and Analytics Advisor, two tools coming to English-language accounts [...] - Inside Adwords
Daily Search Forum Recap: November 12, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Discover fixing fake AI spam problem After many complaints with the quality of the Google Discover feed, Google is promising a fix is in [...] - Search Engine Land
Google Working On Fixing Google Discover AI Spam Problem Google is reportedly working on a "fix" for the AI spam that routinely shows up within [...] - Search Engine Roundtable
Is AI Search SEO Leaving Bigger Opportunities Behind? via @sejournal, @martinibuster Ahrefs podcast explores how efforts to get ahead in AI SEO may come at the expense of higher-value [...] - Search Engine Journal
Value-Based Pricing For Google Local Service Ads Message Leads Google emailed advertisers who are leveraging message leads within Google Local Service Ads telling [...] - Search Engine Roundtable
Bing Tests Site Favicons Anchors At Top Of Search Results Microsoft is testing placing site favicons at the top of the Bing search results page that when [...] - Search Engine Roundtable
More ways to share your shipping and returns policies with Google We're excited to announce that we're now expanding the options for merchants to provide shipping [...] - Google Webmaster Central
Google Search Console Lets You Add Shipping/Return Details Without Merchant Center Account Google now lets you add your shipping and returns information within Google Search Console, even if [...] - Search Engine Roundtable
The best way to use custom segments in Google Ads Learn how Google Ads custom segments target people by recent searches and site visits so you reach [...] - Search Engine Land

November, 11 2025

With negative review extortion scams on the rise, use Google’s report form Last month, Google launched a form to report negative review extortion scams and it seems to work. - Search Engine Land
Google Is Not Diminishing The Use Of Structured Data In 2026 via @sejournal, @martinibuster A Google blog post triggered a misunderstanding that structured data use will be diminished in 2026. - Search Engine Journal
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation The latest Editor update introduces campaign-level negatives, search term reporting for Performance [...] - Search Engine Land
Google AI Overviews Showing More Free Product Listings? There are reports that Google is showing more free product listings from Google Merchant Center in [...] - Search Engine Roundtable
Search Central Live is back in Zurich! We're thrilled to announce our upcoming Search Central Live Zurich on December 9th! This is [...] - Google Webmaster Central
Google expands image search ads with mobile carousel format Google is expanding ad placements into mobile image search, giving brands a new, visually engaging [...] - Search Engine Land
7 local SEO wins you get from keyword-rich Google reviews Discover how keyword-rich Google reviews can boost your local visibility, engagement, and [...] - Search Engine Land
Google Ads Summaries In Budget Optimization Settings Google Ads is now showing summaries of your budget settings in the budget and bidding optimization [...] - Search Engine Roundtable
Google Negative Review Extortion Scams Seems To Work A month ago, we reported Google added a new form to report negative review extortion scams on your [...] - Search Engine Roundtable
Microsoft Clarity Required For Third Party Publishers Or Else... Microsoft is now requiring all third-party publishers to have Microsoft Clarity in order to be paid [...] - Search Engine Roundtable
Google Is Not Killing Schema - Markups May Come & Go Google's John Mueller confirmed that Google is not killing off all forms of schema and structured [...] - Search Engine Roundtable
SEO vs. AI search: 101 questions that keep me up at night Here's why treating ChatGPT like Google will guarantee your failure in the age of RAG, reranking, [...] - Search Engine Land
Daily Search Forum Recap: November 11, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Tim Berners-Lee warns AI may collapse the ad-funded web Sir Tim Berners-Lee helped build the modern web. Now he’s worried AI could help destroy its [...] - Search Engine Land

November, 10 2025

The reign of forums: How AI made conversation king AI may run the web, but conversation drives it. Build forums that boost authority and create [...] - Search Engine Land
How To Cultivate Brand Mentions For Higher AI Search Rankings via @sejournal, @martinibuster AI search results tend to recommend sites that are recommended by other sites, which makes [...] - Search Engine Journal
How to document your SEO strategy Learn what makes a successful SEO strategy and why documenting it can help you gain buy-in, set [...] - Search Engine Land
Week Long Google Ads Invitation Access Bug Fixed Google seems to have fixed a bug with inviting others to access your Google Ads account. This bug [...] - Search Engine Roundtable
Daily Search Forum Recap: November 10, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Ads AI Max Underperforming Other Match Types There have been a number of threads on LinkedIn over the past week about how poorly Google Ads AI [...] - Search Engine Roundtable
Microsoft Copilot Gets AI Search With Better Links & Citations Microsoft announced on Friday afternoon that Copilot now has its own dedicated search experience. [...] - Search Engine Roundtable
Google: SEO Advice On Using Two Different TLDs For Your Company Google's John Mueller responded with SEO advice on how a company can use two different TLDs for its [...] - Search Engine Roundtable
Google adds asset-level reporting to display campaigns Advertisers will soon get deeper visibility into how each Display creative performs, enabling [...] - Search Engine Land

November, 9 2025

Google Search Ranking Volatility Heats Up - Movember Update Starting maybe late Thursday, into Friday, November 7th, I started to feel a Google Search ranking [...] - Search Engine Roundtable

November, 7 2025

What is the inevitable evolution of LLMs and search? Unpack how stock-driven decisions, market dysfunction & inevitable corrections reshape the [...] - Search Engine Land
Google’s Preferred Sources Tool Is Jammed With Spam via @sejournal, @martinibuster Google's Preferred Sources tool is surfacing parked domains, spammy domain squatters, and random [...] - Search Engine Journal
Stop reporting traffic and activity. Start reporting progress. Replace vanity metrics with revenue-aligned KPIs like reach, coverage & velocity so you tie SEO [...] - Search Engine Land
FLUQs: Answer the hidden questions or vanish in AI search by Garrett French Your brand isn’t competing for rankings anymore. The name of the game is reuse. - Search Engine Land
Google clarifies policy on false information in advertiser verification Google reinforces policy that submitting false information during advertiser verification is a [...] - Search Engine Land
New Google Merchant Center Preferred Audience Targeting For Promotions Google added a new promotion targeting option to Google Merchant Center for audience targeting. The [...] - Search Engine Roundtable
Google Discover Numerous Experiments Documented As VP of Engineering for Search at Google, Rajan Patel said months ago - "We're experimenting [...] - Search Engine Roundtable
Microsoft brings AI Search to Copilot with emphasis on citations Microsoft said the Copilot responses now include "prominent, clickable citations and the [...] - Search Engine Land
Why B2B brands are shifting from keywords to Performance Max Accounts embracing AI-powered tools are outperforming keyword-only strategies. Here's what you need [...] - Search Engine Land
How to build and lead a successful remote SEO team Whether you’re managing an agency or an in-house team, make remote SEO work with the right [...] - Search Engine Land
Google Finance Gets Live Audio, Instant Transcripts & AI Insights Google has been adding AI features to Google Finance - like what can go wrong? Recently Google's [...] - Search Engine Roundtable
Daily Search Forum Recap: November 7, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Search News Buzz Video Recap: Google Drops Search Features, Tests AI Mode Responses, Ad Click Trickery & More Google dropped a number of search features and structured data types. Google is testing a new [...] - Search Engine Roundtable
Google’s new AI tools automate ad reviews, reporting, and support for publishers Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad [...] - Search Engine Land

November, 6 2025

New monetization and AI tools for publishers The latest updates for our sellside products to help publishers more easily and efficiently [...] - Inside Adwords
Google Ads Fake Info For Advertiser Verification Programs Disallowed Google updated its Circumventing systems policy to add a new section for Advertiser verification. [...] - Search Engine Roundtable
ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report AI search is changing fast – and new Semrush data shows ChatGPT and Google’s AI Mode [...] - Search Engine Land
Google Search Tests Tinted Colored Background Google is testing a tinted brownish/yellowish background color for the search results page. It [...] - Search Engine Roundtable
Google expands PMax reach with Waze ads Advertisers can now reach drivers through Waze and gain deeper visibility into campaign performance [...] - Search Engine Land
Daily Search Forum Recap: November 6, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Finance adds AI features for research, earnings and more Learn more about the new Google Finance, including new features like Deep Search and prediction [...] - Inside Search
4 times PPC automation still needs a human touch Even the smartest PPC automation can go off track. Here are four situations where human oversight [...] - Search Engine Land
Google’s double-serving dilemma: Who really wins when one advertiser gets two spots? Google Ads now lets one advertiser appear twice on a SERP – a change that tests fairness, [...] - Search Engine Land
Google Ads Editor Version 2.11 Is Now Available Google has released version 2.11 of the Google Ads Editor, which includes over 15 new features and [...] - Search Engine Roundtable
How to build authority when no one knows you yet You don’t need fame to earn trust. Build authority from zero with clarity, proof, and [...] - Search Engine Land
Google Warns Against Relying On SEO Audit Tool Scores via @sejournal, @MattGSouthern Google published guidance emphasizing context-driven technical SEO audits over tool-generated [...] - Search Engine Journal

November, 5 2025

Google to remove more search features including practice problems, nutrition facts, nearby offers and more Google said these features "aren't being used very often and aren’t adding significant [...] - Search Engine Land
AI SEO: How To Understand AI Mode Rankings via @sejournal, @martinibuster A way to understand why Google AI Mode ranks web pages, and how to adapt to those changes. - Search Engine Journal
Google Deprecates Practice Problem Structured Data In Search via @sejournal, @MattGSouthern Google will deprecate practice problem structured data in January and clarifies Dataset markup is [...] - Search Engine Journal
Here's an update on our efforts to simplify the search results page We're constantly working to simplify the search results page , so that it's quick and easy [...] - Google Webmaster Central
Google Reviews Updates Services Summary Box Google is testing an update to the reviews services summary box. We know Google does ask for [...] - Search Engine Roundtable
Google AI Mode Gains 3 New Agentic Capabilities Google's Robby Stein announced three new agentic capabilities within AI Mode - (1) booking event [...] - Search Engine Roundtable
Report: Google AI Overviews Continue To Drive CTR Downwards Earlier this year, we covered that Google's AI Overviews are killing click-through rates from the [...] - Search Engine Roundtable
How APIs extend data access and automation in Google Ads and Meta Ads Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate [...] - Search Engine Land
5 marketing maturity levels: From siloed to autonomous by Semrush Enterprise Assess where your teams sit on five levels of marketing maturity: from siloed operations to [...] - Search Engine Land

November, 4 2025

5 Google Ads tactics to drop in 2026 Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what [...] - Search Engine Land
Google AI Overviews drive 61% drop in organic CTR, 68% in paid Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google [...] - Search Engine Land
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings via @sejournal, @martinibuster Ahrefs' Brand Radar data shows that brand mentions are an important factor in AI search visibility. - Search Engine Journal
Social and UGC: The trust engines powering search everywhere Search is happening everywhere – from Reddit to AI. Learn why trust, not tactics, now drives [...] - Search Engine Land
Aja Frost on AI search, content strategy, and AEO success metrics HubSpot's Aja Frost talks AI search, content evolution, and why visibility (not traffic) is the new [...] - Search Engine Land
GEO startup Lorelight shuts down: ‘The problem didn’t need solving’ Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype [...] - Search Engine Land
Google’s “Smart Cropping” may be trimming your Shopping Ad images Google’s default “Smart Cropping” may be auto-cropping product images in Shopping [...] - Search Engine Land
Google Merchant Center Smart Cropping - You Can Opt Out Did you know that Google Merchant Center will automatically crop your product images in Google [...] - Search Engine Roundtable
Google Discover Tests Infinite Endless Scroll Google is supposedly testing an endless, infinite scroll for Google Discover. When I scroll [...] - Search Engine Roundtable

November, 3 2025

Holiday 100: The gifts everyone’s searching for Shop this year’s top trends and gifts for everyone on your list. - Inside Adwords
7 focus areas as AI transforms search and the customer journey in 2026 AI is reshaping how people search, decide, and buy. Discover the key shifts defining 2026 and how [...] - Search Engine Land
Google AI Overviews guide research, but Search still wins the sale Google’s AI Overviews are taking over the research phase of shopping, but traditional search [...] - Search Engine Land
Google Local Services Ads vs. Search Ads: Which drives better local leads? Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – [...] - Search Engine Land
The New Google Search Ad Layout Is Causing Accidentally Clicks A few weeks ago, Google launched a new ad layout with the large "Sponsored results" label [...] - Search Engine Roundtable
Publishers Say Google Used Their Data to Cheat Them, Raptive Lawsuit Raptive, an advertising-sales company representing thousands of websites (content publishers), [...] - Search Engine Roundtable
Google Discusses Digital PR Impact On AI Recommendations via @sejournal, @martinibuster Google says AI surfaces businesses the same way people do, by checking what others recommend online. - Search Engine Journal
Google PSA: Verify Your Hosted Cloud Provider Host In Search Console Google's John Mueller posted a PSA yesterday, reminding SEOs and developers to verify the host name [...] - Search Engine Roundtable
Want to write for Search Engine Land? Join our 2026 contributor roster! We’re seeking expert voices in SEO, PPC, AI, and analytics [...] - Search Engine Land
Google & Bing Are Indexing Grokipedia - AI Generated Wikipedia / Encyclopedia Grokipedia, an AI-generated online encyclopedia launched a week ago with over 800,000 AI-generated [...] - Search Engine Roundtable
Reddit: Search Traffic Flat, AI Not Traffic Driver & 50% Of Traffic Is From Google Reddit announced earnings late last week and it boggles me how people love this stock. I am not a [...] - Search Engine Roundtable
Google adds Chrome Web Store user agent Google added a new user agent to the Google user-triggered fetchers named Google-CWS. - Search Engine Land
Daily Search Forum Recap: November 3, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable