Archive of September, 2025

September, 7 2025

Google AI Mode may become the default Google Search experience “soon.” Logan Kilpatrick, lead product manager for Google, said AI Mode will be the default experience soon. - Search Engine Land
Google AI Mode To Become Default For Google Search Soon Logan Kilpatrick, lead product manager for Google DeepMind, Gemini, and all AI products at Google, [...] - Search Engine Roundtable

September, 5 2025

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
Apple Intelligence & Siri Revamp In 2026: World Knowledge Answers Apple is reportedly working on a revamp of Siri, Apple Intelligence and its Apple Search features [...] - Search Engine Roundtable
Google: Your Login Pages May Be Hurting Your SEO Performance via @sejournal, @MattGSouthern Google explains how generic login pages trigger duplicate indexing. Learn fixes using noindex, [...] - Search Engine Journal
EU Fines Google $3.5 Billion; Must Divest Part Of Ad-Tech Business The European Union has fined Google $3.5 billion, 2.95 billion euro, for breaking its competition [...] - Search Engine Roundtable
EU fines Google $3.5 billion over anti-competitive ad-tech business Google may be forced to divest its ad-tech business, but Google will appeal. - Search Engine Land
Search News Buzz Video Recap: Monopoly Google Wonât Be Broken Up, FastSearch For Grounding & Apple Search World Knowledge Answers This week, we covered the big Google Monopoly remedy ruling that will not end up breaking up the [...] - Search Engine Roundtable
SEO in the age of AI: Becoming the trusted answer Educate AI engines with clarity, credibility, and consistency, build algorithmic trust, and become [...] - Search Engine Land
Google Local Panel With Weird Third-Party Directory Card We know Google can show AI-generated summary cards in the local panels on mobile and desktop. But I [...] - Search Engine Roundtable

September, 4 2025

The Industry Mourns The Loss Of Alan Bleiweiss - Caring & Giving SEO I am deeply sad to report that Alan Bleiweiss has passed away on August 22nd. Alan was a true [...] - Search Engine Roundtable
[Deadline Tonight] Do you have what it takes to bring home the highest honor in search? Submit your application by Friday, September 5, at 11:59pm ET for your chance to bring home a [...] - Search Engine Land
Bing Tests Related Searches That Expand To More Microsoft is testing expandable related searches in the Bing Search results. When you hover your [...] - Search Engine Roundtable
New Court Docs: Google Search User Interactions, User Data & Chrome Data With the Google monopoly remedies ruling from the other day, we have more documents from the court [...] - Search Engine Roundtable
Google Ads API to switch to a monthly release cycle Google said its users want more frequent updates and this will result in that. - Search Engine Land
In memoriam: Alan Bleiweiss has passed away The SEO community mourns Alan Bleiweiss, a veteran consultant remembered for his forensic audits, [...] - Search Engine Land
Google Antitrust Case: AI Overviews Use FastSearch, Not Links via @sejournal, @martinibuster Google antitrust case shows that AI Overviews does not use links in its ranking algorithm - Search Engine Journal
New Court Docs: Google Search Index, Spam Score, PageRank & Glue With the Google monopoly remedies ruling from the other day, we have even more documents from the [...] - Search Engine Roundtable
Gating in an AI world: What to hide, what to show, and why Invisible content earns zero authority. Learn how to unlock visibility without giving away your [...] - Search Engine Land
Daily Search Forum Recap: September 4, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

September, 3 2025

Why SEO and paid media need each other in the AI search era AI Overviews are drying up top-funnel clicks. SEO and paid teams must align on buyer intent and [...] - Search Engine Land
LLM traffic converts about the same as organic search: Research LLM referrals convert no better than search and make up less than 1% of traffic, challenging claims [...] - Search Engine Land
Google Search Tests New Shaded Header Design Interface Google is testing a new top bar interface design for the search results page both in light and dark [...] - Search Engine Roundtable
Google Business Profiles Links Policies & Guidelines Updated Google has updated its Google Business Profiles links policies & guidelines. Google added new [...] - Search Engine Roundtable
Google Ads Gains Customization Graphs Options Google Ads has added new customization options for some of the graphing, charting and reporting. [...] - Search Engine Roundtable
Google Tests New Directions Buttons In Local Pack Google is testing new direction buttons in the local pack within the Google Search results. [...] - Search Engine Roundtable
Google Business links policies and guidelines updated Google added new dedicated landing pages, direct action completion, social media sites and a new [...] - Search Engine Land
What are external links? SEO benefits and best practices External links build trust and authority. Learn what they are, why they matter for SEO, and how to [...] - Search Engine Land
Apple to launch AI search for Siri in 2026: Report Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, [...] - Search Engine Land
Interaction To Next Paint: 9 Content Management Systems Ranked via @sejournal, @martinibuster Nine content management systems and ecommerce platforms are ranked according to Interaction to Next [...] - Search Engine Journal
Daily Search Forum Recap: September 3, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

September, 2 2025

Google AI Mode model improved for complex STEM questions, says Google Just in time for school, Google updated its AI Mode model. - Search Engine Land
Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data U.S. District Judge Amit Mehta ruled on the remedies for Google being declared a monopoly. In [...] - Search Engine Roundtable
Google can keep Chrome, but exclusive search deals must end A federal judge in the DOJ antitrust case ruled that Google must share its search data and end its [...] - Search Engine Land
Daily Search Forum Recap: September 2, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
September 2025 Google Webmaster Report We finally had a confirmed Google Search update this past month, the August 2025 spam update, which [...] - Search Engine Roundtable
New Google Ads Checkboxes To Filter Campaigns Google Ads has reportedly added new checkboxes to the selector view within the Google Ads overviews [...] - Search Engine Roundtable
Google’s Danny Sullivan: ‘Good SEO is good GEO’ Google’s former search liaison says SEO is still about doing good things for people. He also [...] - Search Engine Land
Looking beyond AI: 9 marketing principles that will always matter AI is reshaping search and discovery, but the fundamentals of marketing remain. Learn nine timeless [...] - Search Engine Land
GEO and SEO: How to invest your time and efforts wisely GEO is rising, but SEO remains essential. Invest your time and efforts wisely to prioritize what [...] - Search Engine Land
Google Avoids Breakup As Judge Bars Exclusive Default Search Deals via @sejournal, @MattGSouthern Google avoids Chrome and Android breakup but must end exclusive search default deals, and may have [...] - Search Engine Journal
Google Ads enhances campaign filters with new checkboxes These simple checkboxes should make it much easier to filter and manage your campaigns. - Search Engine Land
Google Ads select location assets using Google Maps This new feature should help you find locations to target with ease. - Search Engine Land
Microsoft Advertising: Here's Why Your Bid May Be Over The Max CPC Navah Hopkins, the Microsoft Ads Liaison, posted on LinkedIn a bit of a refresher on how CPCs work [...] - Search Engine Roundtable
Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory Ginny Marvin, Google's Ads Liaison, responded to some data that suggests that AI Max is [...] - Search Engine Roundtable
Google Search Mini Game Encourages Searchers To Search More Google Search is testing a new game in its search results to encourage searchers to search more. It [...] - Search Engine Roundtable

September, 1 2025

Daily Search Forum Recap: September 1, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google AI Mode Compare Checkboxes For Products & Local Business Listings Google now has the ability within AI Mode to compare listed products or local businesses by [...] - Search Engine Roundtable
Danny Sullivan At WordCamp On How Google Search Keeps Evolving Danny Sullivan, the former Google Search Liaison, spoke at WordCamp on Friday on the topic of How [...] - Search Engine Roundtable
Google AI Mode Model Updated - Improvements For STEM Queries Google has supposedly updated the models that run AI Mode. Robby Stein from Google wrote on X, [...] - Search Engine Roundtable
Google: Crawl Changes Are Independent Of Big Google Updates Google's John Mueller was asked again if a change in crawling patterns is related to Google [...] - Search Engine Roundtable
Google Tests AI Overview With Knowledge Panel Google may be testing a new format for AI Overviews in the search results. This one does not have [...] - Search Engine Roundtable