Archive of August, 2025

August, 15 2025

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
Google's John Mueller Suggests AI SEO Acronyms May Lead To Scams & Spam Google's John Mueller replied to a lot of the hype around all GEO, AIO, AEO, etc topics floating [...] - Search Engine Roundtable
Local SEO Best Practices Aren’t Universal: Yext Study via @sejournal, @MattGSouthern A study of 8.7M Google results finds review engagement correlates strongest with Local Pack [...] - Search Engine Journal
Call it whatever you want – just don’t call it ‘Answer Engine’ Forget the abbreviation. Your job is still to earn presence and trust in conversational engine [...] - Search Engine Land
Googlebot Crawl Slump? Mueller Points To Server Errors via @sejournal, @MattGSouthern A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. [...] - Search Engine Journal
Chartbeat: Traffic From Google To Publishers Stable Over Years The studies we have thus seen from third parties have all said traffic from Google Search to [...] - Search Engine Roundtable

August, 14 2025

Flight Deals is our new, AI-powered flight search tool We’re introducing Flight Deals, a new, AI-powered search tool. Plus, there’s a new way [...] - Inside Search
Google Explains Why They Need To Control Their Ranking Signals via @sejournal, @martinibuster Gary Illyes confirmed that external signals like social shares are not used as a ranking signal [...] - Search Engine Journal
Google Traffic Drops 50% After Site Hack; Recovery Can Take Time Says Google An SEO consultant posted on LinkedIn that one of his websites saw a 50% decline in traffic in a two [...] - Search Engine Roundtable
Google boosts iOS App campaigns with new formats, AI tools Google’s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, [...] - Search Engine Land
Microsoft: SEOs Need To Study Clicks To Conversions From AI Search Fabrice Canel from the Microsoft Bing team said that search engines, like Bing, have "limited [...] - Search Engine Roundtable
3 new ways to unlock iOS App campaign performance An overview of our newest App ad formats, AI-powered tools and privacy-centric measurement to make [...] - Inside Adwords

August, 13 2025

Do you have what it takes to bring home the highest honor in search? There's less than one month left to submit your application! - Search Engine Land
Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40% Google announced it has new AI and large language models to fight invalid ad traffic or as Google [...] - Search Engine Roundtable
Daily Search Forum Recap: August 13, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Top Stories Preferred Sources Is Live In US & India Google has launched the Preferred Sources top stories feature fully in the US and India, after [...] - Search Engine Roundtable
Site architecture: Creating a website structure that ranks A strong site architecture boosts crawlability, UX, and rankings. Learn how to structure your site [...] - Search Engine Land
The implosion of the blogging-for-dollars revenue model Ad-first publishing is collapsing, reshaping search, hosting, and the tools behind the blogging [...] - Search Engine Land
YouTube expands Promote tools, no Google Ads needed YouTube’s new Promote tools give creators more control over boosting videos and running [...] - Search Engine Land

August, 12 2025

Google Confirms That AI-Generated Content Should Be Human Reviewed via @sejournal, @martinibuster Google's Gary Illyes said that AI-generated content should have human editorial oversight. - Search Engine Journal
How to select your preferred sources in Top Stories in Search Preferred Sources is available starting today for all users in the U.S. and India. - Inside Search
Google From Online Stores Section In Search Google is testing a new section in the Google Search results titled "From online stores." [...] - Search Engine Roundtable
Google Rolls Out ‘Preferred Sources’ For Top Stories In Search via @sejournal, @MattGSouthern Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to [...] - Search Engine Journal
How we’re using AI in new ways to fight invalid traffic An overview of our latest efforts to provide even better protections against invalid ad traffic by [...] - Inside Adwords
Google Search Energy-Saving Green Leaf Label On Product Listings Google is now showing the energy-saving label with a green leaf icon in the product listings side [...] - Search Engine Roundtable
Daily Search Forum Recap: August 12, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Updated 14 Policy Help Center Articles Google has updated fourteen different help center documents, specific to Google Ads policy. Google [...] - Search Engine Roundtable
Google Trends Stalled With Four Hour Filter Google Trends seems to be broken or stalled over the past few hours. If you filter Google Trends [...] - Search Engine Roundtable
Google taps large language models to cut invalid ad traffic by 40% Google’s new AI-powered protections aim to cut wasted ad spend by filtering out fake clicks [...] - Search Engine Land
Google Merchant Center Ads Promotions Preview & Chat Checkbox Google Merchant Center now lets you preview your promotions, your sponsored ads, before adding [...] - Search Engine Roundtable
Google Preferred Sources rolling out in US and India Initially a labs feature, Preferred Sources lets searchers pick which sites they want to see more [...] - Search Engine Land
Log file analysis for SEO: Find crawl issues & fix them fast Unlock hidden SEO insights with log file analysis. Learn how to track crawler behavior, spot [...] - Search Engine Land

August, 11 2025

Why pay more next week? Confirm your seat at the SMX Master Classes. Check out what's in store, including an all-new workshop on AI prompting. - Search Engine Land
Long-form content is still very much alive, and here’s how to do it Learn what qualifies as long-form content and what it takes to rank—structure, depth, search [...] - Search Engine Land
Google Says AI-Generated Content Will Not Cause Ranking Penalty via @sejournal, @martinibuster Google's Gary Illyes confirmed that AI-generated content does not have a negative impact on SEO. - Search Engine Journal
Google Analytics Real Time Reporting Not Working Again Google Analytics seems not to be functioning properly again. The real-time reporting feature is [...] - Search Engine Roundtable
Google Search Ranking Volatility Shakes Up This weekend I am seeing a spike in chatter within the SEO community on the topic of, you guessed [...] - Search Engine Roundtable
Daily Search Forum Recap: August 11, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Ads Tests Horizontal Line Above Sponsored Results Google is testing a horizontal line about the search ads, the sponsored results, within the Google [...] - Search Engine Roundtable
SEO beyond the website: Winning visibility in the AI era AI answers pull from far beyond your site. Optimize your pages and earn visibility across [...] - Search Engine Land
Google May Be Using Generic & Undocumented Google Crawler There are numerous reports that Google may be using a more generic and undocumented Googlebot, [...] - Search Engine Roundtable
What are PBNs? Risks, rewards & SEO implications explained PBNs promise fast links—but at what cost? Learn how private blog networks work, why [...] - Search Engine Land

August, 10 2025

Google Is Testing An AI-Powered Finance Page via @sejournal, @martinibuster Google is testing an AI-powered finance destination for answering questions, generating advanced [...] - Search Engine Journal

August, 8 2025

Live Monday: What’s next for SEO in the generative AI era In this exclusive Search Engine Land discussion, four top SEO experts will discuss how to survive [...] - Search Engine Land
Google: Unique Image Landing Pages Can Help Boost Search Visibility via @sejournal, @MattGSouthern Google’s John Mueller says giving each image its own landing page can help it appear in image [...] - Search Engine Journal
The Fujiwhara effect on YouTube: AI, Shorts, and the rise of duplicate content The explosive rise of Shorts and AI fueled a flood of duplicate content – leading YouTube to [...] - Search Engine Land
We’re testing a new, AI-powered Google Finance. Beginning this week, you'll see us testing a new Google Finance, reimagined with AI at its core. [...] - Inside Search
Google Cautions Businesses Against Generic Keyword Domains via @sejournal, @MattGSouthern Google’s John Mueller advises small businesses to choose distinctive brand names over generic [...] - Search Engine Journal
Content decay: What it is and how to fix traffic drops Losing rankings over time? You might be facing content decay. Learn how to spot it, fix it, and [...] - Search Engine Land
Bing Webmaster Tools Performance Report Gains 24 Months Of Data & More Bing not only added new filters by device and country, but also Bing added several more months of [...] - Search Engine Roundtable
Google AI Mode With People Also Search For Google is testing adding the "people also search for" section within the Google AI Mode [...] - Search Engine Roundtable
Will GEO replace SEO – or become part of it? GEO isn’t the death of SEO. It’s what happens when search becomes multi-platform, [...] - Search Engine Land
Google Analytics Code On Wrong Site Won't Hurt Your Google Rankings Did you ever see your Google Analytics code, for your website, on someone else's site? It happens [...] - Search Engine Roundtable

August, 7 2025

Programmatic SEO: Scale content, rankings & traffic fast Unlock massive growth with programmatic SEO. Learn how to automate content at scale, target [...] - Search Engine Land
Google Ads API Version 21 Now Available Google has released version 21 of the Google Ads API, this is a major release with dozens of [...] - Search Engine Roundtable
Google: Clicks To Websites Relatively Stable With AI Overviews (Is It Flawed?) Google's Liz Reid, in response to all the third-party studies, wrote on the Google blog, [...] - Search Engine Roundtable
Becoming AI-native: The next leap for SEO professionals Your SEO career depends on more than tool usage. Find out what it takes to become an AI-native SEO [...] - Search Engine Land
Bing Search Tests Moving Search Tools By Search Box Microsoft is testing moving the search tools links that is typically below the search box, to above [...] - Search Engine Roundtable
Google AI Mode Button Now In Search App Google has added the AI Mode button to the Google Search App. I am not sure if this is super new, [...] - Search Engine Roundtable
GPT-5 is here: OpenAI promises better writing, faster research OpenAI calls GPT-5 its most advanced AI model, with upgrades in accuracy, speed, tone control, and [...] - Search Engine Land
‘Search everywhere’ doesn’t mean ‘be everywhere’ Not every platform deserves your presence. The smartest brands meet audience intent with purpose, [...] - Search Engine Land
Google Ads Performance Max gets new controls, reporting, creative insights Google's new Performance Max features include better audience targeting, enhanced asset insights, [...] - Search Engine Land
Apple Business Connect Supports UTM Parameters For Action Links Apple sent out an email update to some of those using Apple Business Connect to announce that it [...] - Search Engine Roundtable
Bing Webmaster Tools Performance Report Adds List By Device & Country Microsoft has added two new options to the Bing Webmaster Tools Search Performance report. There is [...] - Search Engine Roundtable
Daily Search Forum Recap: August 7, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
The latest AI news we announced in July Here are Google’s latest AI updates from July 2025 - Inside Search

August, 6 2025

AI in Search is driving more queries and higher quality clicks We continue to send billions of clicks to the web every day and are committed to prioritizing the [...] - Inside Search
Ecosia & Qwant Launch European Search Infrastructure via @sejournal, @MattGSouthern Ecosia begins using its own search index in France, part of a joint effort with Qwant to reduce [...] - Search Engine Journal
YouTube for SEO: Boost rankings with video content Learn how to use YouTube to improve SEO, drive traffic, and earn SERP features. Explore advanced [...] - Search Engine Land
Bing Image Creator adds GPT-4o alongside DALL-E3 for even more free ways to create We’re thrilled to share that Bing Image Creator now includes the latest GPT-4o image [...] - Bing Search
An SEO guide to understanding E-E-A-T E-E-A-T shapes how Google ranks your content. Learn what it means, why it matters for SEO, and how [...] - Search Engine Land
Google Search Rolling Out Sticky Search Bar As You Scroll Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar [...] - Search Engine Roundtable
Google Ads On If Negative Keywords Train Smart Bidding Google's Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the [...] - Search Engine Roundtable
Ask Anything In AI Mode Within Google Product Search Listings Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in [...] - Search Engine Roundtable
The web is multilingual – so why does search still speak just a few languages? Despite AI’s promise of inclusion, search and LLMs still sideline minority languages. [...] - Search Engine Land
Google Tests AI Mode Tab Icon With Divider Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search [...] - Search Engine Roundtable
Google rolls out AI-powered asset optimization for Demand Gen ads Google is turning up the dial on AI-powered ad creative, pushing automated image and video [...] - Search Engine Land

August, 5 2025

How Perplexity ranks content: Research uncovers core ranking factors and systems A researcher reveals Perplexity’s ranking logic, including entity reranking, manual domain [...] - Search Engine Land
Google Business Profiles Posts creation tool refreshed Google Posts is easier to manage and use with these new user interface updates. - Search Engine Land
AI search fight: Cloudflare and Perplexity clash over crawling Cloudflare says Perplexity evades crawl directives with stealth tactics; Perplexity calls the [...] - Search Engine Land
The Future Of Search: 5 Key Findings On What Buyers Really Want via @sejournal, @MattGSouthern AI answers, offline calls, and voice search are reshaping how buyers act. This report breaks down [...] - Search Engine Journal
AI traffic is up 527%. SEO is being rewritten. AI platforms are transforming discovery. Traffic is surging. Now strategies must evolve, according [...] - Search Engine Land
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants via @sejournal, @martinibuster Perplexity criticizes Cloudflare's infrastructure for being unable to differentiate between AI [...] - Search Engine Journal
Google AI Overviews Within AI Overviews Did you know that Google can show AI Overviews within AI Overviews. We've seen AI Overviews in [...] - Search Engine Roundtable
Google: We Did Not Confirm We Use MUVERA Gary Illyes said that despite what people are saying, he did not confirm Google uses MUVERA - [...] - Search Engine Roundtable
Microsoft Advertising Audience Planner Updated Navah Hopkins, the Microsoft Ads Liaison, posted about new updates released to the Microsoft [...] - Search Engine Roundtable
From search to answer engines: How to optimize for the next era of discovery Traditional SEO isn't enough in the world of answer engines. Optimize for LLMs, boost AI citations, [...] - Search Engine Land

August, 4 2025

Cloudflare Delists And Blocks Perplexity From Crawling Websites via @sejournal, @martinibuster Cloudflare blocks Perplexity's crawlers because of aggressive stealth crawling and failure to abide [...] - Search Engine Journal
AI Max gets new reporting features AI Max advertisers can now view search terms, ad headlines, and landing pages together — [...] - Search Engine Land
Microsoft Advertising Website Exclusions Updated Microsoft has updated its exclusions controls and reporting for Microsoft Advertising Audience Ads [...] - Search Engine Roundtable
SE Ranking acquires Planable to expand into social media, AI search SE Ranking unites SEO and social content tools with deal, targeting greater brand reach across AI [...] - Search Engine Land
AI Max experiments arrive in Google Ads: Here’s how they work Google Ads is ditching duplicate campaigns with a built-in experiment tool that fast-tracks AI Max [...] - Search Engine Land
August 2025 Google Webmaster Report The past month was a bit intense with Google search ranking volatility. With the June 2025 core [...] - Search Engine Roundtable
Google Search Tests Rainbow Effect To AI Mode & Web Tabs Google is testing adding a rainbow effect to the AI Mode and Web tabs within the search bar. We've [...] - Search Engine Roundtable
Reddit CEO: Anyone Using Google Will End Up At Reddit At Some Point As you all mostly know, Reddit had an amazing earnings statement and its stock is up 25% since [...] - Search Engine Roundtable
SEO accessibility: Make your site searchable for all Great SEO starts with access for everyone. Learn how to optimize your site for users with [...] - Search Engine Land
Daily Search Forum Recap: August 4, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google briefs brands on AI Mode ads ahead of Q4 rollout Google is bringing ads into its conversational AI search experience, reshaping how brands target [...] - Search Engine Land

August, 2 2025

Google Backtracks On Plans For URL Shortener Service via @sejournal, @martinibuster Google walked back recently announced plans to end its URL shortener service. It will continue to [...] - Search Engine Journal

August, 1 2025

2025 Core Web Vitals Challenge: WordPress Versus Everyone via @sejournal, @martinibuster The latest Core Web Vitals CMS rankings are a mix of unexpected results, with Shopify ranking [...] - Search Engine Journal
Google Search Ranking Volatility Heated Yet Again Guess what - another story on Google Search volatility and how it is heated and the chatter within [...] - Search Engine Roundtable
Danny Sullivan Steps Away From Google Search Liaison Role Danny Sullivan is no longer the Google Search Liaison. He is switching roles within Google to work [...] - Search Engine Roundtable
How to write high-performing Google Ads copy with generative AI Speed up your ad creation process without losing your message. Use generative AI to craft relevant, [...] - Search Engine Land
Google: Easy To Draw Parallel Between Meta Keywords & LLMS.txt File Google has been outspoken about not being a fan of the LLMS.txt file. Now, Gary Illyes from Google [...] - Search Engine Roundtable
Chrome Trial Aims To Fix Core Web Vitals For JavaScript-Heavy Sites via @sejournal, @MattGSouthern Google is testing a new API to measure Core Web Vitals in SPAs. Learn how to test it and why it [...] - Search Engine Journal
PMax and the illusion of trust: ‘I’m Google – what could go wrong?’ Performance Max promises results through automation – but what are you giving up in return? [...] - Search Engine Land
Bing: Optimize For AI Search By Following SEO Guidelines Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you [...] - Search Engine Roundtable
Danny Sullivan no longer the Google Search Liaison Sullivan is moving into a new role within the Google Search team, after seven and a half years [...] - Search Engine Land
Google Confirms It Uses Something Similar To MUVERA via @sejournal, @martinibuster Google's Gary Illyes confirmed that Google uses a version of MUVERA in Search - Search Engine Journal