Archive of December, 2025

December, 31 2025

Google Algorithm Updates 2025 Infographics Google has rolled out fewer confirmed search ranking updates in 2025, then it did in all the past [...] - Search Engine Roundtable
Most Commented Search Engine Roundtable Articles - 2025 Edition Here are the most popular articles on the Search Engine Roundtable by number of comments. In other [...] - Search Engine Roundtable
Google's New Year's Eve & New Year's Day Doodles Google has posted the New Year's Eve Doodle and New Year's Day Doodle on the Google.com home page [...] - Search Engine Roundtable
Google Ads Search Terms Report Adds Quick Filters Without Options Enabled The Search terms report within Google Ads has this quick dropdown filter that lets you filter by [...] - Search Engine Roundtable
Google Adds Help Page For Link Or QR Code To Request Reviews Several months ago, back in March, Google added a screen to request reviews by sharing a link or QR [...] - Search Engine Roundtable
Daily Search Forum Recap: December 31, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
The complete guide to topic clusters and pillar pages for SEO Learn how topic clusters outperform keywords—boost authority, engagement, and rankings with [...] - Search Engine Land
Spam traffic in GA4: How to detect, filter & prevent it Learn how to identify, filter, and prevent spam traffic in GA4. Fix corrupted analytics, protect [...] - Search Engine Land

December, 30 2025

Google Maps Hotel Results Drop Visit Website Button Google has removed the visit website button from the first screen of the Google Maps hotel results. [...] - Search Engine Roundtable
Microsoft Advertising With All Accounts Tab Microsoft made a small update to the Microsoft Advertising console where there is now an "All [...] - Search Engine Roundtable
Google's AI Frankenstein Recipes Are A Horror Adam and Joanne Gallagher from the food recipe blog, Inspired Taste, has been documenting a lot of [...] - Search Engine Roundtable
Bing Tests Expanding People Also Ask Microsoft Bing is testing loading more people also ask options as you click on them. This is [...] - Search Engine Roundtable
Google Merchant Panel With Delivery, Return & Payment Options Carousel Google Search is showing a carousel in the merchant / retailer panel that lets you scroll through [...] - Search Engine Roundtable
Daily Search Forum Recap: December 30, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

December, 29 2025

The latest AI news we announced in December Here are Google’s latest AI updates from December 2025 - Inside Search
The Industry Mourns The Loss Of Andy Drinkwater - Experience & Friendly SEO I am sad to report the passing of Andy Drinkwater, a super-experienced SEO and a friend to the [...] - Search Engine Roundtable
Google December 2025 Core Update Has Finished Rolling Out Google's December 2025 core update is now done rolling out, it took 18 days and 2 hours to [...] - Search Engine Roundtable
Google algorithm updates 2025 in review: 3 core updates and 1 spam update Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less [...] - Search Engine Land
Google December 2025 core update rollout is now complete This is the third core update of 2025 and it took over 18 days to complete. - Search Engine Land
Microsoft Advertising Adds Custom Columns For Advanced Reporting Microsoft has added the ability to add custom columns to the Microsoft Advertising user interface [...] - Search Engine Roundtable
Google's John Mueller Calls Some SEO Content - Digital Mulch Google's John Mueller posted one of his one-liners, where he called some forms of SEO content as [...] - Search Engine Roundtable
Top 10 SEO news stories of 2025 SEO vs. GEO. AI Mode expands. AI Overviews kill clicks. Goodbye, num=100. These were among the most [...] - Search Engine Land
Google AI Overviews Tests Speaker Play Button In US Google is testing an option to read aloud the AI Overviews by clicking on a speaker icon at the top [...] - Search Engine Roundtable
Google Questions Need For ccTLDs For Some International Websites Google's John Mueller questioned the need for all websites to use ccTLDs, different domain names, [...] - Search Engine Roundtable
Google Chrome Tests Replacing Gemini Button With Browse With AI Button Google is testing swapping out the Gemini button at the top right of the Chrome browser, with a [...] - Search Engine Roundtable
Daily Search Forum Recap: December 29, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable

December, 28 2025

Ahrefs Tested AI Misinformation, But Proved Something Else via @sejournal, @martinibuster Ahrefs research showed that biased inputs can still produce actionable insight for Generative [...] - Search Engine Journal

December, 26 2025

Google: Pick A Reasonable Site Name To Rank For In Search Google's John Mueller said on Reddit that when picking a site name, make sure to pick something [...] - Search Engine Roundtable
Google: #1 Google Ads Launches Of 2025 Google has been publishing these videos from advertisers on the number one Google Ads launches of [...] - Search Engine Roundtable
Microsoft Advertiser: Exact Match Trumps Ad Rank On AI Surfaces & More Navah Hopkins, the Ads Liaison for Microsoft Advertising, made it crystal clear that exact match is [...] - Search Engine Roundtable
Search News Buzz Video Recap: Google Core Update Status, News Publishers Traffic Distribution, Ads In AI Overviews Expand, ChatGPT Ads & Christmas This week in search, we covered an update on the Google December 2025 core update. Google Search [...] - Search Engine Roundtable
Google Continues Centering Search Results Test Google is testing placing the search results in the center of the screen, instead of aligning it [...] - Search Engine Roundtable
ChatGPT Ads May Prioritize Sponsored Content In AI Responses A report from The Information outlined a number of avenues OpenAI is looking at for ad formats in [...] - Search Engine Roundtable
Daily Search Forum Recap: December 26, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

December, 25 2025

Google's John Mueller Working On Christmas (2025 Edition) Every year, for the past 18 or so years, Google's John Mueller has been working on Christmas to [...] - Search Engine Roundtable

December, 24 2025

Bing: Duplicate & Similar Pages Blur Signals & Weaken SEO & AI Visibility Fabrice Canel and Krishna Madhavan from the Microsoft Bing team posted a useful blog post named [...] - Search Engine Roundtable
Google lowers audience size limits across Ads The audience list reduction to 100 users makes it easier for advertisers of all sizes to use [...] - Search Engine Land
OpenAI discusses an ad-driven strategy centered on ChatGPT scale and media partnerships OpenAI’s move toward ads in AI responses could create a new, highly contextual channel for [...] - Search Engine Land
Google core update: What it means and how to recover Learn how Google’s latest core update impacts rankings, content quality, and visibility [...] - Search Engine Land
Google Search Forgot The Holiday Decorations In 2025 For the past 15 or so years, Google would post holiday-specific decorations at the top of its [...] - Search Engine Roundtable
Google Ads Advisor Suggestions Within Google Ad Reporting Google is testing pushing advertisers to use Google Ads Advisor from within the Google Ads [...] - Search Engine Roundtable
Confirmed Google Ads Dynamic Remarketing Tracking Reporting Bug Google has confirmed there is a bug with Google Ads dynamic remarketing tracking where the data is [...] - Search Engine Roundtable
Google Ads Drops Active Visitors To 100 For Search Network & YouTube Earlier this year, Google lowered the size of your data segment customer lists to 100 active [...] - Search Engine Roundtable
Daily Search Forum Recap: December 24, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

December, 23 2025

Google Search Traffic To News Publishers Drops From 51% To 27% Google Search has been sending 25 percentage points less traffic to news publishers over the past [...] - Search Engine Roundtable
Why ad approval is not legal protection Section 230 shields ad platforms from liability, while FTC enforcement holds advertisers strictly [...] - Search Engine Land
Google Reveals The Top Searches Of 2025 via @sejournal, @MattGSouthern Google's Year in Search reveals trending actors, movies, athletes, games, recipes, and travel [...] - Search Engine Journal
What successful brand-agency partnerships look like in 2026 Agency roles differ by company size, from execution-first to integrated partners. Here’s how [...] - Search Engine Land
AI’s impact on search isn’t a secret (How to talk to execs about the new era of search) Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset [...] - Search Engine Land
How vibe coding is changing search marketing workflows As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to [...] - Search Engine Land
Google Search Bar Tests Teases For AI Mode With Animation In Box Google is testing prefilling the search bar in a new Chrome tab, with teasers to encourage you to [...] - Search Engine Roundtable
Daily Search Forum Recap: December 23, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
The complete guide to SEO breadcrumbs Learn how breadcrumbs improve UX, site structure, and rankings. Discover SEO benefits, schema [...] - Search Engine Land
Google Discover Notifications That Go AI Mode Responses Have you seen those Google Discover notifications that pop up and seem like news notifications from [...] - Search Engine Roundtable
Google Ads Adds Google Maps Channel For Demand Gen Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers [...] - Search Engine Roundtable
Google Ads MCC Accounts With Channel Performance Reporting Some Google Ads MCC, Manager Accounts, are seeing channel performance reporting. This does not seem [...] - Search Engine Roundtable
Google adds Maps to Demand Gen channel controls Advertisers now have the option to run Demand Gen ads on Google Maps, either alongside other [...] - Search Engine Land

December, 22 2025

Why Google is deleting reviews at record levels Reviews are disappearing faster as moderation systems, industry risk, and geography shape which [...] - Search Engine Land
Google Expands Ads In AI Overviews To More Countries But Not For Sensitive Verticals Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are [...] - Search Engine Roundtable
AI search is growing, but SEO fundamentals still drive most traffic AI is changing search, but traditional SEO still drives most traffic. Real-world data shows which [...] - Search Engine Land
Google Pushes Timeline For Gemini Replacing Assistant Into 2026 Anish Kattukaran, CPO at Google Home & Nest announced in the Google Gemini forums that Gemini [...] - Search Engine Roundtable
60 of our biggest AI announcements in 2025 Look back on Google AI news in 2025 across Gemini, Search, Pixel and more products. - Inside Search
Google expands Performance Max channel reporting to MCCs Google's latest update gives large advertisers clearer, cross-account insight into how PMax [...] - Search Engine Land
Report: Google Deleting Local Reviews More Than Ever GMBapi posted data that looks at tens of thousands of Google Business Profiles across multiple [...] - Search Engine Roundtable
SEO debugging: A practical framework for fixing visibility issues fast Learn how to debug SEO issues fast—crawl errors, rendering problems, indexing blockers, [...] - Search Engine Land
How to build search visibility before demand exists Search demand forms before keywords appear. See how Exploding Topics, social search, and PR support [...] - Search Engine Land
ChatGPT Gains Local Knowledge Panels OpenAI has added local knowledge panels to the ChatGPT results. When you ask for local information [...] - Search Engine Roundtable

December, 21 2025

Google December 2025 Core Update Volatility On Saturday - December 20 As you all know, Google announced the Google December 2025 core update on Thursday afternoon, [...] - Search Engine Roundtable

December, 19 2025

Your next customer might not be human: Designing journeys for people and AI agents AI agents increasingly filter options and shape shortlists before people ever engage, shifting [...] - Search Engine Land
From SEO to GEO: How marketing leaders stay visible in AI-driven search by Contentful Here are four ways to evolve your SEO strategy and boost visibility in AI-powered search. - Search Engine Land
Google Sued SerpApi Over Scrapping Search Results On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search [...] - Search Engine Roundtable
Does Duplicate Content Hurt SEO and AI Search Visibility? Duplicate content quietly drains your search visibility. When multiple versions of a page blur [...] - Bing Webmaster
Microsoft Bing explains how duplicate content can hurt your visibility in AI Search Duplicate or similar content on your site makes it hard for AI search engines to interpret your [...] - Search Engine Land
Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore This week, we have a status update on the ongoing Google December 2025 core update. Google also [...] - Search Engine Roundtable
Google Says Ranking Systems Reward Content Made For Humans via @sejournal, @martinibuster Google's Danny Sullivan says all of their ranking systems reward content that is made for humans - Search Engine Journal
Google Business Profiles Verification Issue Support Form Updated Google has updated the Google Business Profiles verification issues support form. This makes it [...] - Search Engine Roundtable
Daily Search Forum Recap: December 19, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads Tests Video Assets From Merchant Center Google Ads recently added a beta to bring in videos from your social campaigns into your ad [...] - Search Engine Roundtable
Google sues SerpApi over scraping and reselling Search data Google accused SerpApi of 'circumventing security measures protecting others’ copyrighted [...] - Search Engine Land
Google JavaScript Doc Now Says Non-200 HTTP Status Code Might Not Be Rendered Google updated its JavaScript SEO documentation for the third time this week, this time to say that [...] - Search Engine Roundtable
Google Product Reviews Bug On Product Detail Pages Google reportedly has a bug that displays incorrect product reviews in Google Search for a [...] - Search Engine Roundtable
How to use broad match without losing control Broad match now runs with Smart Bidding. Learn how drift happens, why it matters, and how to keep [...] - Search Engine Land

December, 18 2025

Google Explains How To Rank In AI Search via @sejournal, @martinibuster Google offers direct guidance on what matters for ranking in AI-driven search experiences. - Search Engine Journal
Google Says What To Tell Clients Who Want SEO For AI via @sejournal, @martinibuster Google's Danny Sullivan provided advice on how SEOs can address client expectations around AI. - Search Engine Journal
AI Overview fan-out rankings boost citation odds by 161%: Study Analysis of 10,000 keywords shows pages ranking across Google AI Overview fan-outs account for over [...] - Search Engine Land
Google’s Robby Stein Names 5 SEO Factors For AI Mode via @sejournal, @martinibuster Google's Robby Stein explains how AI Mode judges content quality and names five quality signals [...] - Search Engine Journal
Google's Danny Sullivan & John Mueller On SEO For AI: It's The Same John Mueller from Google had Danny Sullivan from Google on the Search Off the Record podcast to [...] - Search Engine Roundtable
Google Reviews Disappearing Bug Reportedly Fixed Back in October, many businesses reported that reviews left on their Google Business Profiles were [...] - Search Engine Roundtable
Google fixed month-long delay with page indexing report Google Search Console is once again sending out page indexing issue notifications as well. - Search Engine Land
Let’s Be Honest About The Ranking Power Of Links via @sejournal, @martinibuster It's time to reset how we think about links and link building for SEO and AI search. - Search Engine Journal
Google Search Console Page Indexing Report Now Up To Date After almost a month delay with the page indexing report within Google Search Console, the report [...] - Search Engine Roundtable
Google Updates JavaScript SEO Doc With Setting Canonical URL Advice Google updated its JavaScript SEO best practices document with a new section on how to set the [...] - Search Engine Roundtable
How to use AI to diagnose and improve search intent alignment AI can act as a second set of eyes for content, helping evaluate intent signals, compare top [...] - Search Engine Land

December, 17 2025

Gemini 3 Flash is rolling out globally in Google Search Gemini 3 Flash brings the incredible reasoning of our Gemini 3 model at the speed you expect of [...] - Inside Search
Google Tests Very Long Expandable AI-Generated Search Result Snippets Google is testing extremely long and expandable search result snippet descriptions in the search [...] - Search Engine Roundtable
Google Updates JavaScript SEO Docs With Canonical Advice via @sejournal, @MattGSouthern Google updated its JavaScript SEO docs with new guidance on canonical URLs for JavaScript-rendered [...] - Search Engine Journal
Daily Search Forum Recap: December 17, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google rolls out Gemini 3 Flash to AI Mode in Search globally Google said AI Mode will deliver faster, smarter answers and tackle complex questions, comparisons, [...] - Search Engine Land
Google scraps unified pricing rules in Ad Manager after antitrust pressure Google’s removal of unified pricing rules lets publishers set bidder-specific floors again, [...] - Search Engine Land
Five Ways To Boost Traffic To Informational Sites via @sejournal, @martinibuster Five expert strategies for increasing visitors to informational sites and outperforming competitors. - Search Engine Journal
Google Business Profiles Review Appeals Are Delayed Before Holidays If you submitted a review appeal within Google Business Profiles it will likely take longer than [...] - Search Engine Roundtable
Google Clarifies Business Owner Review Replies Expectations Google has updated its Manage customer reviews help documentation to expand and clarify the [...] - Search Engine Roundtable
Proxies for prompts: Emulate how your audience may be looking for you As search shifts from keywords to prompts, learn how SEOs can use data proxies to understand AI [...] - Search Engine Land
The Facts About Trust Change Everything About Link Building via @sejournal, @martinibuster Don't build links without first understanding these facts about trust and authority. - Search Engine Journal
How to use Google’s Channel Performance report for PMax campaigns See what the report actually reveals about PMax delivery, attribution, and asset performance [...] - Search Engine Land
Improve Any Link Building Strategy With One Small Change via @sejournal, @martinibuster How you answer skeptical questions matters more than the questions themselves when links are at [...] - Search Engine Journal
Google’s Danny Sullivan: SEO for AI is still SEO AI search is not changing SEO fundamentals. Google's Danny Sullivan says to keep doing things that [...] - Search Engine Land

December, 16 2025

Google Warns: Don't Use NoIndex Tags In Pages That Use JavaScript Google updated its JavaScript SEO documentation to warn against using a noindex tag in the original [...] - Search Engine Roundtable
When Google’s AI bidding breaks – and how to take control Google’s AI bidding can scale spend while eroding efficiency. Learn where to intervene to [...] - Search Engine Land
Eight Overlooked Reasons Why Sites Lose Rankings In Core Updates via @sejournal, @martinibuster Google's core updates can trigger issues that standard SEO audits fail to catch. Here are eight [...] - Search Engine Journal
Google Search Console performance reports delays fixed After a few weeks of delayed data with this report, the report now seems to be fixed. - Search Engine Land
Google says doing optimization for AI search is “the same” as doing SEO for traditional search Build great sites, great content, for your users - Nick Fox, SVP of Knowledge and Information at [...] - Search Engine Land
Apple Safari Update Enables Tracking Two Core Web Vitals Metrics via @sejournal, @martinibuster Apple's updated Safari browser enables site owners to more accurately track critical Core Web [...] - Search Engine Journal
Google Won't Provide Standard License Deals For AI & SEO Is The Same Nick Fox is the SVP of Knowledge and Information at Google was interviewed again on the AI Inside [...] - Search Engine Roundtable
Google Rolling Out Read More Links Search Result Snippets After several months of testing, Google seems to be rolling out the "Read more" links at [...] - Search Engine Roundtable
Daily Search Forum Recap: December 16, 2025 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
Google Search Console Average Impression Dropping Back Down Earlier this month, we documented that the average position sharply increased for many sites when [...] - Search Engine Roundtable
Google Ads Exact Match Can Not Show Ads In AI Overviews Google can not show ads in AI Overviews with the exact match type. This is a change from back in [...] - Search Engine Roundtable
Google Search Console Performance Reports Finally Caught Up Google Search Console's performance report seems to finally be all caught up and up-to-date as of [...] - Search Engine Roundtable
Google: Exact match keywords won’t block broad match in AI Max Google clarified that exact keywords don’t serve ads in AIOs — but they also no longer [...] - Search Engine Land

December, 15 2025

How to build an effective content strategy for 2026 Adapt your content strategy for traditional search and emerging AI experiences through audience [...] - Search Engine Land
Why share of search matters more than traffic in the AI era As AI reduces clicks and fragments discovery, share of search offers a clearer signal of brand [...] - Search Engine Land
Google says don’t use a noindex tag in the original page code Google updated its JavaScript SEO basics documentation to clarify that may skip rendering and [...] - Search Engine Land
Google Warns Noindex Can Block JavaScript From Running via @sejournal, @MattGSouthern Google updated its JavaScript SEO documentation to clarify that noindex tags may prevent rendering [...] - Search Engine Journal
Sergey Brin: Google ‘messed up’ by underinvesting in AI Sergey Brin, Google co-founder, says Google was slow to scale AI and cautious about chatbots [...] - Search Engine Land
Google Ads adds VTC bidding for App campaigns Google Ads now lets Android App campaigns optimise bidding for view-through conversions, showing a [...] - Search Engine Land
Google Removing Q&A Feature In Google Maps For AI-Powered Ask Button Google confirmed it is essentially removing the Q&A feature within Google Maps, and instead, [...] - Search Engine Roundtable
Cloudflare Report: Googlebot Tops AI Crawler Traffic via @sejournal, @MattGSouthern Cloudflare's sixth annual Year in Review reveals how AI crawlers, security threats, and traffic [...] - Search Engine Journal
Scalable local SEO practices Break down scalable local SEO practices that hold up at scale — covering structure, [...] - Search Engine Land
Google: Pre-Announcing Google Core Updates Isn't Possible Google's John Mueller said that it is impossible for Google to pre-announce quality improvements to [...] - Search Engine Roundtable
Google Tests Property Listings In Search Results Google is testing showing full detailed property sale listings within the Google Search results. [...] - Search Engine Roundtable
Google Explains Why Staggered Site Migrations Impact SEO Outcome via @sejournal, @martinibuster Google's John Mueller explains that staggered site migrations may impact how the site is understood - Search Engine Journal

December, 14 2025

Google December 2025 Core Update Intense Impact Early Google announced the Google December 2025 core update on Thursday afternoon, December 11th, and it [...] - Search Engine Roundtable

December, 12 2025

Bringing state-of-the-art Gemini translation capabilities to Google Translate We’re bringing Gemini’s state-of-the-art translation model to Google Translate for [...] - Inside Search
Doctor: Google’s AI Overview made up career-damaging claims about me A UK doctor and YouTuber says Google AI falsely accused him of selling sick notes and being [...] - Search Engine Land
What 15 years in enterprise SEO taught me about people, power, and progress SEO careers stall more from people and process than algorithms. Learn the skills that build [...] - Search Engine Land
You can now have more fluid and expressive conversations when you go Live with Search. When you go Live with Search, you can have a back-and-forth voice conversation in AI Mode to get [...] - Inside Search
Google Ads quietly unlocks Merchant Center videos for Performance Max Google’s new Merchant Center video integration gives PMax advertisers faster setup, stronger [...] - Search Engine Land
Google On AI Max Inferred Intent vs Raw Text Brad Geddes dug into how he felt "AI Max can trump your existing exact and phrase match [...] - Search Engine Roundtable
Google Maps Share Button Drops X For Reddit & Facebook Google Maps is updating its share buttons by removing the options to share on X and adding the [...] - Search Engine Roundtable
How breakthrough TV ads trigger search spikes and conversions Breakthrough TV creative continues to spark search demand. Learn what top ads reveal about emotion, [...] - Search Engine Land
Google Notification For Reviews & Rating Restrictions Removals Google is now sending email notifications for when Google Business Profiles has removed the [...] - Search Engine Roundtable
Google Updates Search Live With Gemini Model Upgrade via @sejournal, @martinibuster Google continues evolution beyond text-first interactions with upgrades to Search Live Gemini [...] - Search Engine Journal
Google News AI-Powered Article Overviews Go Live For Some Publishers On Wednesday, Google announced a number of new AI features, which we covered (links below) but one [...] - Search Engine Roundtable

December, 11 2025

Generate a digital version of yourself to virtually try on clothes Say goodbye to bad dressing room lighting and awkward outfit selfies. Today U.S. shoppers have a [...] - Inside Adwords
Google December 2025 core update rolling out now This was the third core update of 2025 and fourth confirmed Google update in 2025. - Search Engine Land
Google December 2025 Core Update Is Rolling Out - You Surprised? Google officially announced the rollout of the December 2025 core update on Thursday at around [...] - Search Engine Roundtable
Google Releases December 2025 Core Update via @sejournal, @MattGSouthern Google has released the December 2025 core update, its third of the year. The rollout began [...] - Search Engine Journal
How to use LLMs to humanize your content and scale your research See how working with LLMs can make your content more human by turning customer, expert, and [...] - Search Engine Land
Google AI Mode Links Updated & Adds Contextual Introductions Google announced it has updated the links in AI Mode to encourage searchers to click more. Google [...] - Search Engine Roundtable
Google Web Guide Expands To All Tab Officially (Opt In Still Needed) Google has officially expanded the Web Guide to the "All" tab. Originally when it [...] - Search Engine Roundtable

December, 10 2025

Supporting the web with new features and partnerships We are announcing new tools and partnerships to help connect you with your favorite sources and [...] - Inside Search
Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data 14 months ago, Google updated its documentation around its shopping related structured data warning [...] - Search Engine Roundtable
LinkedIn rolls out tools to make B2B brand advertising more predictable and personal LinkedIn’s new ad tools help B2B marketers boost brand awareness with premium placements, [...] - Search Engine Land
GEO Rank Tracker: How to monitor your brand’s AI search visibility by Tor.app AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, [...] - Search Engine Land
Instagram’s new ‘Your Algorithm’ tool could boost discovery for brands The new Instagram feature reveals what the algorithm thinks you like and lets you adjust it, [...] - Search Engine Land
YouTube Shorts adds comments and creator links to ads YouTube’s latest Shorts updates give advertisers more interactive, creator-driven tools to [...] - Search Engine Land
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions Spotlighting subscriptions are coming to Gemini first and then AI Mode and AI Overviews within [...] - Search Engine Land
Google Expands Preferred Sources & Publisher AI Partnerships via @sejournal, @MattGSouthern Google expands Preferred Sources to English users worldwide and launches pilot AI partnerships with [...] - Search Engine Journal
New updates to YouTube Shorts will help brands maximize their holiday budgets. YouTube Shorts can help you get more from your short-form video strategy this holiday season. [...] - Inside Adwords
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting Semify is a white-label digital marketing platform. Dragon Metrics is an international SEO and AI [...] - Search Engine Land

December, 9 2025

Google Search Still Working On New Core Update; Update Should Be Soon Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is [...] - Search Engine Roundtable
Google confirms it releases smaller core updates it does not announce Plus, we should be getting a larger core update soon. - Search Engine Land
How to evaluate your SEO tools in 2026 – and avoid budget traps Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test [...] - Search Engine Land
Google Confirms Smaller Core Updates Happen Continuously via @sejournal, @MattGSouthern Google updated its core updates documentation to say smaller core updates happen on an ongoing [...] - Search Engine Journal
Google Search Console Adds Weekly & Monthly Views Granular Data Google announced today at the Search Central Live event in Zurich that Search Console is rolling [...] - Search Engine Roundtable
Google Ads Offline Conversion Uploads Bug Being Worked On Google has a bug with the Google Ads offline conversion uploads feature. Much, but not all, of the [...] - Search Engine Roundtable
Daily Search Forum Recap: December 9, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Mentions, citations, and clicks: Your 2026 content strategy Your next wins depend on the signals models see, not the pages users visit. Adapt your content [...] - Search Engine Land
Google AI cites retailers 4% vs. ChatGPT at 36%: Data Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more [...] - Search Engine Land
Google Search Console performance reports adds weekly and monthly views This lets you drive deeper giving you more granular data in the Search Console reports. - Search Engine Land
OpenAI Updates Its ChatGPT Crawler: OAI-SearchBot OpenAI has updated its spider/crawler it uses for ChatGPT, OAI-SearchBot. The AI company updated [...] - Search Engine Roundtable

December, 8 2025

Business Insider To Use AI To Publish Quick News Stories Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to [...] - Search Engine Roundtable
Watch our Year in Search 2025 film now. Our 2025 Year in Search film shows us a year where we reimagined the future and were inspired by [...] - Inside Search
Google Search Console Insights integrating social channels This is currently an experiment and rolling out to a limited number of sites. - Search Engine Land
Google Search Ranking Volatility Heated Over This Past Weekend It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot [...] - Search Engine Roundtable
Google Tests Image Animation For Search Ads Google is testing an animation, where an image asset slides into the sponsored results listing. So [...] - Search Engine Roundtable
Google Search Console Insights Adds Social Channels Google announced it is adding social channels within the Google Search Console Insights report. [...] - Search Engine Roundtable
Google Shopping Ads now show merchant location labels Google’s new merchant location labels in Shopping ads give retailers a visibility boost by [...] - Search Engine Land
Google AI Mode Tests Search Live (Voice) With Citation Cards Google is testing integrating Search Live (Gemini Live - voice search as you talk) in AI Mode. [...] - Search Engine Roundtable
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI via @sejournal, @martinibuster Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture [...] - Search Engine Journal
Judge limits Google’s default search deals to one year A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is [...] - Search Engine Land

December, 5 2025

The latest AI news we announced in November Here are Google’s latest AI updates from November 2025 - Inside Search
Google Search Console Performance Report Tests AI Powered Configurator Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant [...] - Search Engine Roundtable
15 examples of what Gemini 3 can do Learn how Gemini 3, Google’s latest model, can help you learn anything, build anything and [...] - Inside Search
What is off-page optimization? Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, [...] - Search Engine Land
Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now [...] - Search Engine Roundtable
Google Ads Learn More Button At Top Right Google Ads may be testing placing an ad extension button at the top right of the sponsored result [...] - Search Engine Roundtable
Cloudflare: 416 billion AI bot requests blocked since July Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate [...] - Search Engine Land
Ecommerce PPC: 4 takeaways that shape how campaigns perform Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the [...] - Search Engine Land
Nils Rooijmans speaks on when ignoring Google emails can cost you PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as [...] - Search Engine Land
Google Search Console Average Impression Increased For Many If you look at some of the profiles/sites in your Google Search Console performance reports, you [...] - Search Engine Roundtable
Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors via @sejournal, @theshelleywalsh Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx [...] - Search Engine Journal
Google tests regional member pricing in Shopping Ads Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, [...] - Search Engine Land
Daily Search Forum Recap: December 5, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

December, 4 2025

Social media beats SEO as SMBs’ top traffic source, survey says Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on [...] - Search Engine Land
Year in Search 2025: What and how we searched this year Learn more about Google’s Year in Search, which explores search trends from 2025. - Inside Search
Google Search Ranking Volatility Heats Up December 3rd & 4th I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late [...] - Search Engine Roundtable
Google Search Console tests “AI-powered configuration” to create dynamic reports You can type what data you want to see on a report and Google will instantly create it for you. - Search Engine Land
5 Reasons To Use The Internet Archive’s New WordPress Plugin via @sejournal, @martinibuster The Internet Archive's new WordPress plugin provides an easy way to bring the Archive into the SEO [...] - Search Engine Journal
Google Ads WhatsApp Support Notifications Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has [...] - Search Engine Roundtable
Google’s Year in Search 2025: These trending topics spiked big Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where [...] - Search Engine Land
Google’s ad tech fixes face EU market test Google’s proposed fixes now face an EU “market test” to see if they genuinely [...] - Search Engine Land
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists via @sejournal, @MattGSouthern Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first [...] - Search Engine Journal
Google Search Console Performance Reports & Page Indexing Delayed Again I know, we just reported the page indexing report within Google Search Console is very delayed, [...] - Search Engine Roundtable
Google Maps Lets Users Post Reviews With Nicknames via @sejournal, @MattGSouthern Google Maps now lets users leave business reviews under a custom nickname instead of their real [...] - Search Engine Journal

December, 3 2025

Google Adds LLMs.txt To Search Developer Docs Portal Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be [...] - Search Engine Roundtable
Daily Search Forum Recap: December 3, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Virtual Apparel Try On tool comes to the UK and India this festive season. Shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by [...] - Inside Adwords
Google home page search bar upload feature goes directly to AI Mode results It does feel like AI Mode will be Google's default search experience sometime in the future. - Search Engine Land
Google Daily Hub: Anatomy of an overambitious system shaping the future of search Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the [...] - Search Engine Land
Google AI Mode sends traffic on 69% of transactional queries: New data New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when [...] - Search Engine Land
Google Ads Launches Products At This Location Link Unit Google has launched a new link on some search / sponsored ads named "Products at this [...] - Search Engine Roundtable
Google Ads Channel‬‭ Reporting For PMax Rolling Out To Some Back in May, Google said it will be giving advertisers more visibility into the search partner [...] - Search Engine Roundtable
Google Search Bar Adds Upload Image/File That Goes To AI Mode Google is pushing even more ways directly into AI Mode from the main Google home page's search bar. [...] - Search Engine Roundtable

December, 2 2025

Google Officially Tests Blending AI Mode Into AI Overviews Back in October, we saw Google testing having the "Show more" button in the AI Overviews [...] - Search Engine Roundtable
Why every AI search study tells a different story Industry studies offer conflicting takes on AI search. See why the data diverges and how to [...] - Search Engine Land
Google: 100MB Video Won't Have A Noticeable Effect On Your SEO Google's John Mueller said having a 100MB video file on your home page won't have a noticeable SEO [...] - Search Engine Roundtable
December 2025 Google Webmaster Report It is already December, can you believe it and even crazier, I've been doing this for 22 years! [...] - Search Engine Roundtable
Daily Search Forum Recap: December 2, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads No Longer Allows Online Horse Racing Betting Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting [...] - Search Engine Roundtable
22 Years Covering The Search Industry Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was [...] - Search Engine Roundtable
Google pushes deeper into lifecycle targeting with new GA audience templates Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed [...] - Search Engine Land
Use Circle to Search and Google Lens to spot scam messages. You can now use Circle to Search and Google Lens to detect scammy messages you receive on your [...] - Inside Search

December, 1 2025

Robots.txt and SEO: What you need to know in 2026 A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate [...] - Search Engine Land
Gemini 3 and Nano Banana Pro in Search are coming to more countries around the world. We're bringing our most intelligent model yet, Gemini 3 Pro, to Google Search in more countries [...] - Inside Search
Google Ads tests new “Website Optimizer” Tool Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting [...] - Search Engine Land
Google Demand Gen campaigns: When to use them and best practices (with examples) Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus [...] - Search Engine Land
Google Seasonal Holidays 2025 Doodle Live Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. [...] - Search Engine Roundtable
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster AI now handles the entire research stage, so now the real fight in SEO is about earning a place [...] - Search Engine Journal
Google Ads To Resurrect Website Optimizer? Google Ads published new documentation on a tool called "Website Optimizer." Now, some of [...] - Search Engine Roundtable
Google Search Console Page Indexing Delayed Two Weeks Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, [...] - Search Engine Roundtable
Gemini 3 and Nano Banana Pro expanding to more searchers Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of [...] - Search Engine Land
Google pulls EU antitrust complaint against Microsoft Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing [...] - Search Engine Land
Google tests pushing searchers from AI Overviews show more button to AI Mode Google's Robby Stein said this is now being tested. - Search Engine Land
Google Discover Tests Top Searches Widget Leading To AI Mode Google is testing a new widget at the top of the Google Discover feed. It is called "Top [...] - Search Engine Roundtable
Google Search Console Index Coverage report delayed This is just a reporting issue and indexing is working as expected. - Search Engine Land
Google AI Mode Tests Hover Style Inline Links Google is testing using inline, hover-style links for citations in the AI Mode results. When you [...] - Search Engine Roundtable
ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the [...] - Search Engine Land
Google Search Console Annotations Now Allows Current/Future Dates As you know, Google finally launched custom annotations within the Google Search Console [...] - Search Engine Roundtable
Google Investing In Big Gemini App User Experience 2.0 Update Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The [...] - Search Engine Roundtable
How to run compliant, effective medical and mental health ads See how to target the right searches, avoid policy violations, and improve landing pages to drive [...] - Search Engine Land
Daily Search Forum Recap: December 1, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google unveils “Partner Match” for YouTube targeting Google’s new Partner Match tool will let advertisers target YouTube audiences built from [...] - Search Engine Land