Archive of December, 2025

December, 9 2025

Google Search Still Working On New Core Update; Update Should Be Soon Google's John Mueller said at the Google Search Central Live event in Zurich today that Google is [...] - Search Engine Roundtable
Mentions, citations, and clicks: Your 2026 content strategy Your next wins depend on the signals models see, not the pages users visit. Adapt your content [...] - Search Engine Land
Daily Search Forum Recap: December 9, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
How to evaluate your SEO tools in 2026 – and avoid budget traps Rising prices and AI hype make SEO tools harder to justify. Learn to evaluate platforms, test [...] - Search Engine Land
Google Search Console Adds Weekly & Monthly Views Granular Data Google announced today at the Search Central Live event in Zurich that Search Console is rolling [...] - Search Engine Roundtable
Google AI cites retailers 4% vs. ChatGPT at 36%: Data Ecommerce results show a clear split: Google leans on what people say, while ChatGPT focuses more [...] - Search Engine Land

December, 8 2025

Elevate your expertise: Submit a compelling session proposal for SMX Advanced SMX Advanced returns June 3-5. Learn what we’re looking for in session pitches, and how to [...] - Search Engine Land
Business Insider To Use AI To Publish Quick News Stories Business Insider posted a disclaimer about a new AI pilot where it will use "a custom GPT to [...] - Search Engine Roundtable
Watch our Year in Search 2025 film now. Our 2025 Year in Search film shows us a year where we reimagined the future and were inspired by [...] - Inside Search
Google Search Ranking Volatility Heated Over This Past Weekend It was a heated weekend, the Google Search ranking volatility was pretty heated and there was a lot [...] - Search Engine Roundtable
Google Tests Image Animation For Search Ads Google is testing an animation, where an image asset slides into the sponsored results listing. So [...] - Search Engine Roundtable
Google Search Console Insights integrating social channels This is currently an experiment and rolling out to a limited number of sites. - Search Engine Land
Google Search Console Insights Adds Social Channels Google announced it is adding social channels within the Google Search Console Insights report. [...] - Search Engine Roundtable
Google Shopping Ads now show merchant location labels Google’s new merchant location labels in Shopping ads give retailers a visibility boost by [...] - Search Engine Land
Google AI Mode Tests Search Live (Voice) With Citation Cards Google is testing integrating Search Live (Gemini Live - voice search as you talk) in AI Mode. [...] - Search Engine Roundtable
Google CEO Sundar Pichai Says Information Ecosystem Is Richer Than AI via @sejournal, @martinibuster Google CEO Sundar Pichai explained why understanding AI starts with seeing the bigger picture [...] - Search Engine Journal
Judge limits Google’s default search deals to one year A judge's ruling will force Google to end its long-term pacts with Apple and Samsung, but is [...] - Search Engine Land

December, 5 2025

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
The latest AI news we announced in November Here are Google’s latest AI updates from November 2025 - Inside Search
Google Search Console Performance Report Tests AI Powered Configurator Google is testing a new AI-powered configuration tool, as it calls it, to help you build instant [...] - Search Engine Roundtable
15 examples of what Gemini 3 can do Learn how Gemini 3, Google’s latest model, can help you learn anything, build anything and [...] - Inside Search
What is off-page optimization? Off-page SEO has evolved beyond link building. Learn modern strategies for building authority, [...] - Search Engine Land
Search News Buzz Video Recap: Google Search Volatility, AI Mode Taking Over Search, Search Console AI Configurator & 22 Year Anniversary This week, we, of course, covered the ongoing Google Search ranking volatility. Google is now [...] - Search Engine Roundtable
Google Ads Learn More Button At Top Right Google Ads may be testing placing an ad extension button at the top right of the sponsored result [...] - Search Engine Roundtable
Cloudflare: 416 billion AI bot requests blocked since July Google sees 3.2x more webpages than OpenAI. Cloudflare CEO Matthew Prince wants Google to separate [...] - Search Engine Land
Ecommerce PPC: 4 takeaways that shape how campaigns perform Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the [...] - Search Engine Land
Nils Rooijmans speaks on when ignoring Google emails can cost you PPC automation expert Nils Rooijmans shares how dismissing Google's consent mode warnings as [...] - Search Engine Land
Google Search Console Average Impression Increased For Many If you look at some of the profiles/sites in your Google Search Console performance reports, you [...] - Search Engine Roundtable
Cloudflare Outage Returns, Triggering Fresh Wave Of 5xx Errors via @sejournal, @theshelleywalsh Breaking news: Cloudflare is experiencing another major service disruption, causing widespread 5xx [...] - Search Engine Journal
Google tests regional member pricing in Shopping Ads Google is testing a new Shopping ads beta that lets merchants show region-specific loyalty prices, [...] - Search Engine Land
Daily Search Forum Recap: December 5, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable

December, 4 2025

Social media beats SEO as SMBs’ top traffic source, survey says Social now leads search, SMBs are frustrated by AI summaries, and most visibility still depends on [...] - Search Engine Land
Year in Search 2025: What and how we searched this year Learn more about Google’s Year in Search, which explores search trends from 2025. - Inside Search
Google Search Ranking Volatility Heats Up December 3rd & 4th I am seeing some signs of a Google Search ranking update and intense volatility that kicked in late [...] - Search Engine Roundtable
Google Search Console tests “AI-powered configuration” to create dynamic reports You can type what data you want to see on a report and Google will instantly create it for you. - Search Engine Land
5 Reasons To Use The Internet Archive’s New WordPress Plugin via @sejournal, @martinibuster The Internet Archive's new WordPress plugin provides an easy way to bring the Archive into the SEO [...] - Search Engine Journal
Google Ads WhatsApp Support Notifications Google Ads may be testing the ability to subscribe to support updates via WhatsApp. Google has [...] - Search Engine Roundtable
Google’s Year in Search 2025: These trending topics spiked big Google’s list reveals 2025’s breakout topics and fast-moving trends that signal where [...] - Search Engine Land
Google’s ad tech fixes face EU market test Google’s proposed fixes now face an EU “market test” to see if they genuinely [...] - Search Engine Land
Google Year In Search 2025: Gemini, DeepSeek Top Trending Lists via @sejournal, @MattGSouthern Google's Year in Search shows AI tools led trending queries globally. Gemini ranked first [...] - Search Engine Journal
Google Search Console Performance Reports & Page Indexing Delayed Again I know, we just reported the page indexing report within Google Search Console is very delayed, [...] - Search Engine Roundtable
Google Maps Lets Users Post Reviews With Nicknames via @sejournal, @MattGSouthern Google Maps now lets users leave business reviews under a custom nickname instead of their real [...] - Search Engine Journal

December, 3 2025

Google Adds LLMs.txt To Search Developer Docs Portal Google has been saying that no one uses the LLMs.txt file, that Google won't use it, that it can be [...] - Search Engine Roundtable
Daily Search Forum Recap: December 3, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Virtual Apparel Try On tool comes to the UK and India this festive season. Shoppers in the UK and India can virtually try billions of apparel listings on themselves, just by [...] - Inside Adwords
Google home page search bar upload feature goes directly to AI Mode results It does feel like AI Mode will be Google's default search experience sometime in the future. - Search Engine Land
Google Daily Hub: Anatomy of an overambitious system shaping the future of search Daily Hub tried to merge embeddings, entities, and real-time context – and buckled under the [...] - Search Engine Land
Google AI Mode sends traffic on 69% of transactional queries: New data New UX testing shows AI Mode doesn’t kill high-value clicks. Users still visit websites when [...] - Search Engine Land
Google Ads Launches Products At This Location Link Unit Google has launched a new link on some search / sponsored ads named "Products at this [...] - Search Engine Roundtable
Google Ads Channel‬‭ Reporting For PMax Rolling Out To Some Back in May, Google said it will be giving advertisers more visibility into the search partner [...] - Search Engine Roundtable
Google Search Bar Adds Upload Image/File That Goes To AI Mode Google is pushing even more ways directly into AI Mode from the main Google home page's search bar. [...] - Search Engine Roundtable

December, 2 2025

Google Officially Tests Blending AI Mode Into AI Overviews Back in October, we saw Google testing having the "Show more" button in the AI Overviews [...] - Search Engine Roundtable
Why every AI search study tells a different story Industry studies offer conflicting takes on AI search. See why the data diverges and how to [...] - Search Engine Land
Google: 100MB Video Won't Have A Noticeable Effect On Your SEO Google's John Mueller said having a 100MB video file on your home page won't have a noticeable SEO [...] - Search Engine Roundtable
December 2025 Google Webmaster Report It is already December, can you believe it and even crazier, I've been doing this for 22 years! [...] - Search Engine Roundtable
Daily Search Forum Recap: December 2, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google Ads No Longer Allows Online Horse Racing Betting Google Ads updated its gambling policy to disallow all promotion of online gambling-promoting [...] - Search Engine Roundtable
22 Years Covering The Search Industry Today marks the 22nd anniversary of when I started this site, the Search Engine Roundtable. I was [...] - Search Engine Roundtable
Google pushes deeper into lifecycle targeting with new GA audience templates Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed [...] - Search Engine Land
Use Circle to Search and Google Lens to spot scam messages. You can now use Circle to Search and Google Lens to detect scammy messages you receive on your [...] - Inside Search

December, 1 2025

Robots.txt and SEO: What you need to know in 2026 A practical look at modern robots.txt use, from allow and disallow logic to wildcards, crawl-rate [...] - Search Engine Land
Gemini 3 and Nano Banana Pro in Search are coming to more countries around the world. We're bringing our most intelligent model yet, Gemini 3 Pro, to Google Search in more countries [...] - Inside Search
Google Ads tests new “Website Optimizer” Tool Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting [...] - Search Engine Land
Google Demand Gen campaigns: When to use them and best practices (with examples) Find out when and how to use Demand Gen campaigns, including campaign and budget management, plus [...] - Search Engine Land
Google Seasonal Holidays 2025 Doodle Live Google just posted its annual Seasonal Holidays Doodle, Google logo, for the 2025 holiday season. [...] - Search Engine Roundtable
Pragmatic Approach To AI Search Visibility via @sejournal, @martinibuster AI now handles the entire research stage, so now the real fight in SEO is about earning a place [...] - Search Engine Journal
Google Ads To Resurrect Website Optimizer? Google Ads published new documentation on a tool called "Website Optimizer." Now, some of [...] - Search Engine Roundtable
Google Search Console Page Indexing Delayed Two Weeks Google Search Console's page indexing report is delayed again, stuck at two weeks ago, November 17, [...] - Search Engine Roundtable
Gemini 3 and Nano Banana Pro expanding to more searchers Gemini 3 is available in 120 countries in English, after launching in the U.S. just a couple of [...] - Search Engine Land
Google pulls EU antitrust complaint against Microsoft Google drops its EU antitrust complaint against Microsoft after a new EU probe into cloud licensing [...] - Search Engine Land
Google tests pushing searchers from AI Overviews show more button to AI Mode Google's Robby Stein said this is now being tested. - Search Engine Land
Google Discover Tests Top Searches Widget Leading To AI Mode Google is testing a new widget at the top of the Google Discover feed. It is called "Top [...] - Search Engine Roundtable
Google Search Console Index Coverage report delayed This is just a reporting issue and indexing is working as expected. - Search Engine Land
Google AI Mode Tests Hover Style Inline Links Google is testing using inline, hover-style links for citations in the AI Mode results. When you [...] - Search Engine Roundtable
ChatGPT ads: Android code reveals OpenAI’s plans as user reports first ad OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the [...] - Search Engine Land
Google Search Console Annotations Now Allows Current/Future Dates As you know, Google finally launched custom annotations within the Google Search Console [...] - Search Engine Roundtable
Google Investing In Big Gemini App User Experience 2.0 Update Google is reportedly working on a new Gemini App user experience, which it is calling 2.0. The [...] - Search Engine Roundtable
How to run compliant, effective medical and mental health ads See how to target the right searches, avoid policy violations, and improve landing pages to drive [...] - Search Engine Land
Daily Search Forum Recap: December 1, 2025 Here is a recap of what happened in the search forums today... - Search Engine Roundtable
Google unveils “Partner Match” for YouTube targeting Google’s new Partner Match tool will let advertisers target YouTube audiences built from [...] - Search Engine Land