Archive of April, 2026

April, 14 2026

How Google’s removal tools work for SEO and reputation management by Erase Technologies A practitioner’s guide to deindexing, removal requests, and managing client search results. - Search Engine Land

April, 13 2026

Why no amount of SEO can fix a broken brand Traffic loss isn’t always technical. See how reputation, inventory decisions, and leadership [...] - Search Engine Land
Google AdSense Will Experiment With New Ad Technology Partners Google announced that on August 20, 2026 it will experiment with an updated set of commonly used ad [...] - Search Engine Roundtable
Google Search Console Testing AI Contribution It looks like Google is testing a new report within Google Search Console named AI contribution. I [...] - Search Engine Roundtable
Google Still Processing Status To XML Sitemaps - Nothing To Announce Google was asked if it is possible to add a new status to the XML sitemap statuses for "still [...] - Search Engine Roundtable
Google May Ignore Links From Sites That Spam & Violate Policies Google's John Mueller reconfirmed that Google Search may simply ignore outbound links from sites [...] - Search Engine Roundtable
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow via @sejournal, @martinibuster A recent announcement by Google signals the start of a massive change in how the internet and [...] - Search Engine Journal
New Study Points to Holes In AI Overviews The NY Times commissioned a study that says AI Overviews have holes in both grounding and accuracy. - Search Engine Roundtable
AI search adoption isn’t equal and income is driving the divide Higher-value audiences are adopting AI faster, fragmenting search behavior and reshaping decisions [...] - Search Engine Land
Daily Search Forum Recap: April 13, 2026 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
AI buttons: Smart UX play, risky GEO tactic, or both? From AI poisoning fears to usability gains, AI buttons are sparking debate. Here’s a [...] - Search Engine Land
Google Search to penalize back button hijacking schemes You have until June 15, 2026 to remove the back button code before Google begins to take action. - Search Engine Land
Google is bringing back a familiar name: Data Studio Google is reviving Data Studio as a simpler hub for analyzing marketing and business data across [...] - Search Engine Land
New Google Spam Policy Targets Back Button Hijacking via @sejournal, @MattGSouthern Google added back button hijacking to its malicious practices spam policy. Enforcement starts June [...] - Search Engine Journal
Introducing a new spam policy for "back button hijacking" Today, we are expanding our spam policies to address a deceptive practice known as "back [...] - Google Webmaster Central

April, 11 2026

What Pichai’s Interview Reveals About Google’s Search Direction via @sejournal, @MattGSouthern Sundar Pichai outlines search as an “agent manager,” signaling a shift from link-based [...] - Search Engine Journal

April, 10 2026

The latest jobs in search marketing Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search [...] - Search Engine Land
What 400 Sites Reveal About Organic Traffic Gains via @sejournal, @MattGSouthern An analysis of 400+ websites found five characteristics associated with estimated organic traffic [...] - Search Engine Journal
Google March Core Update Left 4 Losers For Every Winner In Germany via @sejournal, @MattGSouthern SISTRIX analyzed German search results after the March core update and found uneven visibility [...] - Search Engine Journal
Google Answers If Outbound Links Pass “Poor Signals” via @sejournal, @martinibuster Google's Mueller answers whether links pass negative signals and says unhelpful links may be [...] - Search Engine Journal
Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes On the latest Search Off The Record Podcast, Martin Split and Gary Illyes discussed the growing [...] - Search Engine Roundtable
Paid media efficiency: How to cut waste and improve ROAS Up to 30% of paid media spend is underperforming. Learn how to audit accounts, prioritize spend, [...] - Search Engine Land
LLM nudges: The hidden force behind AI-driven journeys Deals and comparisons dominate AI nudges, shaping behavior and influencing decisions across the [...] - Search Engine Land
Healthcare reviews: How to stay compliant and win in local SEO Learn how to create a sustainable review engine in healthcare, from reducing friction to handling [...] - Search Engine Land
Google Ads simplifies enhanced conversions into a single switch Google providing a single toggle and multi-source data capture promise more accurate conversion [...] - Search Engine Land
Hashtags explained: What they are and how to use them Confused about hashtags? This guide explains what hashtags are, why they matter, and how to choose [...] - Search Engine Land
Merchant API lands in Google Ads scripts ahead of Content API sunset The new Merchant API gives advertisers more scalable, feature-rich tools to manage product data [...] - Search Engine Land

April, 9 2026

Google’s CEO Predicts Search Will Become An AI Agent Manager via @sejournal, @martinibuster Google's CEO says that informational queries will become agentic search and that search itself will [...] - Search Engine Journal
Reusable "Skills" Are Coming To Gemini In Chrome If you're using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you [...] - Search Engine Roundtable
How to use AI prompts to generate better ad campaigns Turn AI into a strategic ad partner with prompts that help reveal buyer emotions, high-intent [...] - Search Engine Land
How to measure intent gaps using Google Search Console data Use this free tool to compare your page’s positioning with real search demand using GSC data, [...] - Search Engine Land
YouTube tests 90-second unskippable ads on TVs YouTube’s move toward longer TV-style ads signals a shift to more premium inventory for [...] - Search Engine Land
Inside Google Discover: 20 pipelines, 42 million cards, and what they mean for publishers Three months of feeds reveal how trends, news, video, and ads flow through pipelines — and [...] - Search Engine Land
Dell: Agentic AI is growing, but search still wins Early data shows AI drives discovery, not sales. Dell says a great search experience still matters [...] - Search Engine Land
Google Ads drops Display and Video planning from Performance Planner Google is shifting away from impression-based planning, pushing advertisers toward more [...] - Search Engine Land

April, 8 2026

Google Says It Can Handle Multiple URLs To The Same Content via @sejournal, @martinibuster Google's John Mueller answers question about how Google handles multiple URLs and duplicate content. - Search Engine Journal
Google Testing Jumping To AI Mode Directly From AIOs ON DESKTOP In January Google announced a change to how AI Overviews worked where clicking the "Show [...] - Search Engine Roundtable
âJarvis Approachingâ: Google's Sundar Pichai Signals an Agentic, Multi-Threaded Future for Search Google's Sundar Pichai was on the Cheeky Pint podcast and was asked about the future of Search. He [...] - Search Engine Roundtable
How AI search defines market relevance beyond hreflang Explore how AI evaluates content across markets, and what signals help your local pages get [...] - Search Engine Land
AI is changing retail. Here’s how businesses can keep up. How retailers can adapt to the rapidly evolving advertising landscape, on the Ads Decoded Podcast. - Inside Adwords
Why product feeds need an organic strategy for AI search Most product feeds are built for paid media. Aligning them with organic search behavior improves [...] - Search Engine Land
Google Confirms March 2026 Core Update Is Complete via @sejournal, @MattGSouthern Google's March core update finished rolling out. Here's what to know about the rollout and when to [...] - Search Engine Journal
Google March 2026 core update rollout is now complete Google’s first 2026 core update finished its 12-day rollout. You can now assess impact and [...] - Search Engine Land
Google rolls out onboarding guide for Universal Commerce Protocol Google’s new commerce protocol signals a shift toward in-search checkout, changing where and [...] - Search Engine Land
The new, AI-powered Google Finance is expanding to more than 100 countries. Google Finance brings AI tools to 100+ countries. Use AI to research stocks and follow live [...] - Inside Search
Google tests swipeable location carousel in search ads Google is testing a swipeable location carousel in search ads, making local results more [...] - Search Engine Land
Google launches developer hub for ads and measurement tools Google’s new developer hub simplifies access to tools for automation, tracking and scalable [...] - Search Engine Land
AI bot traffic surged 300%, hitting publishers hardest: Report AI fetcher bots siphon traffic and revenue from publishers, delivering real-time answers that [...] - Search Engine Land
HubSpot rebrands its flagship conference from Inbound to Unbound After declaring inbound dead last year, HubSpot is renaming its annual conference to something less [...] - Search Engine Land
Google's March 2026 Broad Core Update Has Completed Rolling Out Google's March 2026 broad core update has officially completed rolling out. Google announced this [...] - Search Engine Roundtable

April, 7 2026

Google’s Mueller On SEO Gurus Who Are “Clueless Imposters” via @sejournal, @martinibuster Google's John Mueller says that those who self-identify as SEO gurus are clueless imposters. - Search Engine Journal
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger via @sejournal, @martinibuster Google explains why it doesn't matter if websites are getting heavier and the takeaway has [...] - Search Engine Journal
Google, Meta, and the long history of misaligned incentives in paid media From default settings to reporting, here’s how ad platforms shape performance — often [...] - Search Engine Land
Programming Note: Offline For Last Days Of Passover Wednesday & Thursday This is a programming note that I am completely offline for the last days of Passover holiday [...] - Search Engine Roundtable
The Mad Men era of SEO: Why AI is shifting search to persuasion Content gets brands found. AI decides who gets recommended — based on positioning, proof, and [...] - Search Engine Land
How AI decides what your content means and why it gets you wrong AI systems label and score content before ranking. Annotation determines how you’re [...] - Search Engine Land
New Google Maps features: Local Guides redesign, AI captions, photo sharing New Maps tools surface recent media, suggest camera roll uploads, and flag top reviewers with gold [...] - Search Engine Land
Google Ads Testing New Layouts for Multi-Location GBP Assets? Spotted in the wild are what appear to be swipeable GBP location assets. - Search Engine Roundtable
Microsoft Open-Sources Industry-Leading Embedding Model Harrier is a new embedding model series designed for the demands of modern AI systems. It is our [...] - Bing Search
Google starts showing sponsored ads in the Images tab on mobile search Eligible campaigns can pick up incremental impressions in a brand-new visual placement on Google [...] - Search Engine Land
One in five ChatGPT clicks go to Google: Study Despite a 206% jump in referrals, most sites see minimal traffic as queries rely less on live [...] - Search Engine Land
Google AI Overviews: 90% accurate, yet millions of errors remain: Analysis Nine out of 10 correct may sound strong for generative AI, but that means searchers could be [...] - Search Engine Land
Google: AI ads driving up to 80% sales lift for some brands Google’s shift to AI-powered, intent-driven ads is helping brands boost performance, [...] - Search Engine Land
Sundar Pichai sees Google Search evolving into an ‘agent manager’ Google CEO says searches will turn into multi-step tasks, with AI coordinating actions across tools [...] - Search Engine Land
Google Ads lets marketers reuse AI text rules across campaigns Google Ads now helps advertisers scale AI-generated ads faster while maintaining consistent brand [...] - Search Engine Land
Google Ads adds “Results” tab to show impact of recommendations Google Ads now shows the real impact of its recommendations, giving advertisers a way to evaluate [...] - Search Engine Land
Pichai Says AI Could ‘Break Pretty Much All Software’ via @sejournal, @MattGSouthern Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it [...] - Search Engine Journal

April, 6 2026

GSC Logging Error Yielded Inflated Impressions Since May 2025 Google announced a logging error on Friday, April 3rd in the data anomalies report and explained [...] - Search Engine Roundtable
Guest post outreach in 2026: A proven, scalable process Learn how to find the right sites, pitch relevant topics, and improve reply and publish rates with [...] - Search Engine Land
How to produce content that naturally builds AEO clout Backlinks still matter, but authority now extends to mentions and citations. Learn how to create [...] - Search Engine Land
How to design content that AI systems prefer and promote See how passage-level retrieval works and why answer-first, well-structured content is more likely [...] - Search Engine Land
SEO in 2026: Higher standards, AI influence, and a web still catching up Technical SEO is getting easier by default — but decisions around bots, LLMs.txt, and [...] - Search Engine Land
Bing, not Google, shapes which brands ChatGPT recommends Case study finds that even top brands disappear without a Bing presence. Here’s how ranking [...] - Search Engine Land
Human content is 8x more likely than AI to rank #1 on Google: Study New Semrush data shows human-written pages dominate top Google rankings, while AI content appears [...] - Search Engine Land
Are low-quality listicles about to lose their edge in Google Search? Google says it's aware of weak 'best of' lists and said it 'works to combat that kind of abuse' in [...] - Search Engine Land

April, 3 2026

Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files via @sejournal, @martinibuster Google's John Mueller answers question of whether splitting a sitemap is worth the extra work. - Search Engine Journal
Grokipedia Continues To Drop in Search Visibility And AI Search Visibility In February I shared how Grokipedia started dropping heavily in Google after initially surging. It [...] - Search Engine Roundtable
Why AI search is your new reputation risk and what to do about it From Reddit threads to repeated claims, learn how AI search constructs brand narratives — and [...] - Search Engine Land
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads Turn search intent into profit by routing queries from discovery to high-performing terms across [...] - Search Engine Land
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO via @sejournal, @martinibuster Agentic AI shopping may not be good for SEO. But there's a reason why SEOs won't need to worry [...] - Search Engine Journal
If you can’t say what problem your brand solves, AI won’t either AI is collapsing discovery, search, and purchase into a single moment. Brands without clear [...] - Search Engine Land
Google is fixing a Search Console bug that inflated impression counts Google Search Console misreported impression data since May 13, 2025 due to a logging error. [...] - Search Engine Land

April, 2 2026

Search Central Live is Coming to Shanghai in 2026! We are hosting Search Central Live Shanghai 2026 on May 15. This event is structured for the [...] - Google Webmaster Central
Build your own AI search visibility tracker for under $100/month Follow a practical framework to build an AI visibility tracker using vibe coding across ChatGPT, [...] - Search Engine Land
6 Google Ads mistakes that hurt ecommerce campaigns Expanding beyond paid social? Learn how to structure campaigns, control spend, and unlock demand [...] - Search Engine Land
Google adds channel performance timeline view to PMax campaigns Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's [...] - Search Engine Land
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10) Top rankings don’t guarantee AI Overview visibility. Learn how to optimize for retrieval, [...] - Search Engine Land
Build your marketing ark: A framework for AI, empathy, and design Customers are overwhelmed and teams are burned out. Here’s how to use AI to simplify [...] - Search Engine Land

April, 1 2026

Google Answers Why Core Updates Can Roll Out In Stages via @sejournal, @martinibuster Google's John Mueller answered a question about the nature of core updates: Are they rolled out in [...] - Search Engine Journal
Google Explains Googlebot Crawling, Fetching & Byte Limits Google posted a new blog post named Inside Googlebot: demystifying crawling, fetching, and the [...] - Search Engine Roundtable
Microsoft Advertising Merchant Center Enables Store & Domain Name Updates You can now update your store's name and / or domain name directly in Merchant Center within [...] - Search Engine Roundtable
Google Ask Maps Fully Available In US and India Earlier this month, Google rolled out the "Ask Maps" feature. Now, Google said it is [...] - Search Engine Roundtable
‘Google Zero’ misses the real problem: Your next visitor isn’t human The real shift is machine-driven discovery, where AI agents research and decide before humans ever [...] - Search Engine Land
Programming Note: Offline For Passover Thursday & Friday This is a programming note that I am completely offline for the Passover holiday Thursday and [...] - Search Engine Roundtable
20 practical ways to use AI in SEO Based on hands-on SEO work, these examples show where AI fits across content, technical tasks, and [...] - Search Engine Land
The latest AI news we announced in March 2026 Here are Google’s latest AI updates from March 2026 - Inside Search
Daily Search Forum Recap: April 1, 2026 Here is a recap of what happened in the search forums today, through the eyes of the Search Engine [...] - Search Engine Roundtable
SEO leads martech replacements, but not for the reason you think Marketers swap SEO platforms less frantically, driven by AI upgrades, budget pressure, and new [...] - Search Engine Land
Why too many micro-conversions hurt PPC performance Overusing micro-conversions can distort CPA and ROAS. Learn how to structure signals to align PPC [...] - Search Engine Land
Google Ads experiments now auto-apply results by default Google Ads experiments now auto-apply winning variants by default, a time-saver with guardrails, [...] - Search Engine Land